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Continuous Innovation

How to sustain the momentum and drive ongoing digital transformation initiatives

Continuous Innovation Infrastructure

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In today’s rapidly evolving business landscape, staying ahead of the curve requires organizations to not only embrace digital transformation but to also continuously innovate to stay relevant and competitive. However, sustaining the momentum and driving ongoing digital transformation initiatives can be a challenging task. In this article, we will explore the keys to maintaining innovation momentum and driving successful digital transformation efforts, with the help of two inspiring case studies.

1. Foster a culture of innovation

One of the key factors in sustaining innovation momentum is fostering a culture of innovation within the organization. This means creating an environment where employees are encouraged to think outside the box, take risks, and experiment with new ideas. By empowering employees to contribute their innovative ideas and providing the necessary resources and support, organizations can tap into the collective creativity of their workforce and drive continuous innovation.

A prime example of a company that has successfully fostered a culture of innovation is Google. Known for its “20% time” policy, which allows employees to spend up to 20% of their workweek on projects unrelated to their main job, Google has been able to drive continuous innovation and bring to market groundbreaking products like Gmail and Google Maps. By giving employees the freedom to explore their passions and work on projects that excite them, Google has created an environment where innovative ideas flourish and drive ongoing digital transformation initiatives.

2. Embrace agile methodologies

Another key to sustaining innovation momentum is embracing agile methodologies to adapt quickly to changing market conditions and customer needs. Agile methodologies, which prioritize collaboration, flexibility, and iterative development, allow organizations to respond rapidly to feedback and make continuous improvements to their products and services. By adopting agile practices, organizations can accelerate their digital transformation efforts and stay ahead of the competition.

A shining example of a company that has embraced agile methodologies to drive digital transformation is Amazon. With a relentless focus on customer-centric innovation, Amazon has been able to continuously refine its products and services to meet evolving customer expectations. By breaking down silos, fostering collaboration, and empowering cross-functional teams, Amazon has been able to rapidly iterate on its offerings and drive ongoing digital transformation initiatives that have reshaped the e-commerce landscape.


Sustaining innovation momentum and driving ongoing digital transformation initiatives requires a concerted effort to foster a culture of innovation, embrace agile methodologies, and empower employees to contribute their innovative ideas. By following the example of companies like Google and Amazon, organizations can tap into the power of continuous innovation to stay ahead of the curve and drive successful digital transformation efforts in today’s fast-paced business environment.

.. and if you want to build a continuous innovation infrastructure within your organization, get a copy of Stoking Your Innovation Bonfire by Braden Kelley.

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

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