Tag Archives: coffee

Starbucks Upgrading the Last Minute of the Mobile Ordering Journey

Starbucks Upgrading the Last Minute of the Mobile Ordering Journey

Starbucks is definitely regarded as an innovator in the mobile commerce and loyalty space.

Starbucks was one of the first retailers (2008) to successfully introduce a card-based loyalty program with broad adoption – the Starbucks card – which not only had loyalty benefits for customers but also could be used as a means of payment.

Building from this, Starbucks created a mobile app early in the smartphone era that mirrored many of the capabilities of the Starbucks card, allowing people to not only pay with their mobile phone (backed by a credit card), but to check their points and payment balances.

Starbucks then launched mobile order & pay in Portland near the end of 2014 before beginning to release it more broadly in 2015.

All of Starbucks’ loyalty and mobile technology inventions positioned the company quite well to survive the COVID-19 shutdowns around the world.

Starbucks Mobile Ordering

Personally I try to keep as many apps OFF my phone as possible. So, it wasn’t until the coronavirus restrictions that I finally caved in and downloaded the Starbucks app. The reason?

Given the pandemic, the last thing I wanted to do was stand around in an enclosed space with suspect ventilation waiting for my Starbucks beverage any longer than I had do. So, I downloaded the app and began ordering my drink from the car and waiting 4-5 minutes (or longer if they looked busy) before going inside to get my drink.

What I found annoying though was that the app gave an estimate that often was in the 15-23 minute range, despite the fact that it rarely took more than five minutes, and there was no notification when my drink was ready.

I started designing a better approach in my mind, and was about to suggest it to Starbucks when I happened upon what is likely a pilot in one of my local Starbucks. It looks like this:

Starbucks Mobile Order Board

At this particular pilot Starbucks they have this flat screen that shows the people who have mobile orders placed (in alphabetical order) and then the Starbucks employee at the end of the line has a tablet they manage.

When an order is complete, the Starbucks employee updates the order status to ‘READY’ on the tablet, the image on the board changes to show a READY indicator, and a text message is sent to the person’s phone.

When the customer picks up their order, then the Starbucks employee marks it ‘PICKED UP’ on the tablet so that the person’s name is removed from the board.

This is very close to the idea that I was going to propose, but with one big exception.

My idea was to suggest printing out an enhanced bar code that could be scanned at the end of the line by the barista to trigger the text message – instead of using a tablet and a screen. This could have been a much simpler and cheaper approach both in terms of technology and labor.

Either way, there is no doubt that Starbucks continues to experiment and push for improvements in the last minute of the mobile ordering journey to create a great experience. This enables them to keep their employees and customers healthy and safe, and keep Starbucks ahead of their competition.

Keep innovating!

Image (2) credit: Digitaltrends.com


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Peeking Behind the Veil of Design

The KitchenAid Craft Coffee Story

Peeking Behind the Veil of DesignA company in Dubai is asking me to teach a design thinking and innovation course in May of next year, and this was good synchronicity because I came across the video below recently.

The design process is often very mysterious to people, and the way that designers pursue the design of a new object is often hard for people to grasp. But the design thinking methodology has helped to bring a little bit of the magic of design to other business disciplines, especially innovation. Videos like this help provide a peek behind the veil and give people a little taste of what the process of design and the use of design thinking look like in practice.

KitchenAid’s goal in creating the Siphon Coffee Brewer, Pour Over Coffee Brewer, Precision Press Coffee Maker and Burr Grinder was to bring the coffeehouse experience into the home by automating brewing methods celebrated within coffeehouse culture. They studied the art and science of many craft brewing methods in order to create coffee brewers that deliver the precision and mastery of the best baristas.

Did they achieve this goal?

I don’t know, I don’t even drink coffee. But they’ve done a nice job of capturing their design process in the video, and have offered non-designers a good peek behind the veil of design.

If they have achieved their goal, then it will now be simple to enjoy an authentic cup of craft coffee at home. They say life tastes better with coffee, my taste buds say no. Chocolate is better!

More info at http://kitchenaidcraftcoffee.com (site no longer exists).

p.s. Design Thinking even plays a role in my new book on organizational change – Charting Change (Feb 2016) – pre-order your copy now. 🙂

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