Category Archives: collaboration

Now Available in Swedish – Nine Innovation Roles Cards

De Nio InnovationsrollernaI am proud to announce the Swedish language design of my Nine Innovation Roles card deck, made possible by the translation efforts of Aseem Svedberg from Sweden.

Swedish speakers can read more about the Nine Innovation Roles in Swedish thanks to Aseem as well.

I am also excited that I have potential volunteers to translate this information for you in French and Modern Standard Arabic (so stay tuned).

Swedish joins Spanish to become the second non-English translation for the Nine Innovation Roles.

If you facilitate workshops and training sessions, you too can get a valuable new tool for your toolbox and help to take the Nine Innovation Roles global at the same time.

For interested service providers, there are only a few small requirements for becoming a Nine Innovation Roles training partner:

  1. Translate this page on my site (see Swedish example) – will publish and give translation credit with 1-2 links to first translator of each language
  2. Translate this article on Innovation Excellence – will publish and give translation credit with 1-2 links to first translator of each language
  3. #1 and #2 will allow me to get a translated version of the Nine Innovation Roles cards design created for you
  4. Translate the Nine Innovation Roles presentation embedded in #1 (can leverage #1)
  5. Translate the Nine Innovation Roles worksheet I link to in #1 (can leverage #1)
  6. Attend an inexpensive Nine Innovation Roles train the trainer session that I will be holding soon.

To register your interest in becoming a Nine Innovation Roles training partner please fill out the contact form and make a note in the question field.


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Now Available in Spanish – Nine Innovation Roles Cards

Los Nueve Papeles en la InnovaciónI am proud to announce the Spanish language design of my Nine Innovation Roles card deck, made possible by the translation efforts of Vanessa López De la O from Mexico.

Spanish speakers can read more about the Nine Innovation Roles in Spanish thanks to Vanessa as well.

I am also excited that I have potential volunteers to translate this information for you in French and Modern Standard Arabic (so stay tuned).

For other interested service providers, there are only a few small requirements for becoming a Nine Innovation Roles training partner:

  1. Translate this page on my site (see Spanish example) – will publish and give translation credit with 1-2 links to first translator of each language
  2. #1 will allow me to get a translated version of the Nine Innovation Roles cards design created for you
  3. Translate the Nine Innovation Roles presentation embedded in #1 (can leverage #1)
  4. Translate the Nine Innovation Roles worksheet I link to in #1 (can leverage #1)

To register your interest in becoming a Nine Innovation Roles training partner please fill out the contact form and make a note in the question field.


Build a common language of innovation on your team

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Partners Wanted – Taking Nine Innovation Roles Global

Partners Wanted - Taking Nine Innovation Roles Global I was in Boston, MA last week for the Front End of Innovation conference and had the opportunity to train dozens of potential corporate Nine Innovation Roles trainers as part of my quest to set the Nine Innovation Roles free and make this powerful tool available for people to use to improve the effectiveness of their innovation teams and the overall innovation capability of the organization.

Now it is time for the next step, to train other service providers from all around the world on the Nine Innovation Roles so they can use it with their customers.

Already, we have a Spanish language version of the cards and resources in process.

For interested service providers, there are only a few small requirements for becoming a Nine Innovation Roles training partner:

  1. Translate this page on my site (see Spanish example) – will publish and give translation credit with 1-2 links to first translator of each language
  2. Translate this page on my web site – will publish and give translation credit with 1-2 links to first translator of each language
  3. #1 and #2 will allow me to get a translated version of the Nine Innovation Roles cards design created for you
  4. Translate the Nine Innovation Roles presentation embedded in #1 (can leverage #1)
  5. Translate the Nine Innovation Roles worksheet I link to in #1 (can leverage #1)
  6. Attend an inexpensive Nine Innovation Roles train the trainer webinar that I will be holding soon.

To register your interest in becoming a Nine Innovation Roles training partner please fill out the contact form and make a note in the question field.


Build a common language of innovation on your team

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Free Nine Innovation Roles Train the Trainer Session

Nine Innovation Roles Train the Trainer I will be in Boston, MA this week for the Front End of Innovation conference May 6-8, 2013 at the Seaport World Trade Center, joining 650+ innovation managers and thought leaders from around the world who are serious about learning more about the front-end of innovation or improving existing innovation efforts.

For those of you are interested, I am planning to hold a FREE Nine Innovation Roles train the trainer session to go with all of the other FREE Nine Innovation Roles resources I offer hear on my web site under ‘Products’. To register your interest please fill out the contact form and make a note in the question field.

I will also be leading some thought provoking panel sessions, sharing new insights, and reconnecting with innovation friends (both old and new) at this always fun and energizing innovation event.

If you’d like to set up a meeting to explore your innovation efforts or needs while I’m there, please contact me.


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Las Ocho I’s de la Innovación Infinita

Las Ocho I’s de la Innovación Infinita

Gracias Vanessa López De la O para su traducción!

Algunos autores argumentan que la innovación exitosa es la suma de la idea más la ejecución; otros hablan más de la importancia de la intuición (insight) y su papel en impulsar la creación de ideas que será sustantiva para los consumidores; y unos cuantos se refieren al papel que la inspiración desempeña en desatar la intuición potencial. Mas la innovación está totalmente vinculada con el valor y cada una de las definiciones, marcos y modelos que existen, sólo cuentan una parte de la historia de la innovación exitosa.

Para alcanzar un éxito sostenible en la innovación, debes trabajar para incorporar un proceso y un modo de pensar reiterativos al interior de tu organización; y es por ello que es importante tener un lenguaje común y marco guía sencillos para la innovación infinita, que todos los empleados puedan comprender fácilmente. Si la innovación se vuelve muy compleja o parece muy difícil, entonces la gente ya no la buscará o no la apoyará.

Algunas organizaciones buscan alcanzar esta simplicidad, o hacer que la búsqueda de la innovación parezca más alcanzable, considerando a la innovación como una actividad impulsada con base en proyectos. Sin embargo, un enfoque por proyecto a la innovación no le permitirá jamás convertirse en un modo de vida en tu organización. En lugar de ello, debes trabajar para posicionar a la innovación como algo infinito, como un pilar de la organización; algo con su propia búsqueda de la excelencia – una práctica profesional con la cual se está comprometido.

Así pues, si tomamos bastantes de las buenas prácticas de excelencia en la innovación y las mezclamos con algunos pocos nuevos ingredientes, el resultado es un sencillo marco que las organizaciones pueden utilizar para guiar su búsqueda sostenible de innovación – las Ocho I’s de la Innovación Infinita. Este nuevo marco ancla lo que es un proceso muy colaborativo. Aquí está el marco y algunos de los muchos puntos que las organizaciones deben considerar durante cada etapa del proceso continuo:

1. Inspiración

  • Los empleados están navegando constantemente un mundo siempre cambiante, tanto en su contexto nacional, como en el que se encuentran si viajan por el mundo de negocios o placer, o incluso a través de varias páginas web en el navegador de su PC, tableta o teléfono inteligente.
  • A medida que se mueven por el mundo, ¿qué es lo que ven que los inspire y posiblemente también a los esfuerzos de innovación de la empresa?
  • ¿Qué perciben que la tecnología haga posible pronto, que no era posible antes?
  • La primera vez buscamos inspiración en torno a qué hacer; la segunda, buscamos inspirarnos acerca de cómo hacerlo.
  • En las ideas que fueron seleccionadas, ¿qué inspiración encontramos para su implementación, iluminación y/o instalación?

2. Investigación

  • ¿Qué podemos aprender de los diversos elementos de inspiración que los empleados generan?
  • ¿Cómo se reúnen y conectan los elementos aislados de inspiración? O ¿lo hacen?
  • ¿Qué percepciones intuitivas de los clientes se encuentran ocultas en estos elementos de inspiración?
  • ¿Qué tareas-por-hacer son las menos atendidas y en las que vale la pena profundizar?
  • ¿Qué necesidades no satisfechas de los clientes que identificamos vale la pena intentar resolver?
  • ¿Cuáles son las oportunidades más prometedoras, y cuáles podrían ser las más rentables?

3. Ideación

  • No queremos sólo generar montones de ideas, queremos generar montones de buenas ideas.
  • Las intuiciones y la inspiración de las primeras dos etapas incrementan la relevancia y la profundidad de las ideas.
  • Debemos de proveer a la gente de algún medio para compartir sus ideas, de una manera en que se sientan seguros.
  • ¿Cómo podemos integrar de la mejor manera posible los métodos de ideación, existentes tanto dentro como fuera de las comunicaciones virtuales (Internet)?
  • ¿Qué tan bien hemos comunicado los tipos de innovación que buscamos?
  • ¿Hemos capacitado a nuestros empleados en una diversidad de métodos creativos?

4. Iteración

  • Ninguna idea surge completamente formada, por lo que debemos darle a la gente una herramienta que les permita contribuir ideas de manera que los demás puedan basarse en ellas; y contribuir a descubrir las potenciales fallas fatales de las ideas, a fin de que puedan ser superadas.
  • Debemos hacer prototipos de las ideas y realizar experimentos para validar suposiciones, así como probar obstáculos potenciales o incertidumbres para obtener aprendizajes que podamos utilizar para fortalecer cada idea y su respectivo prototipo.
  • A medida que realizamos cada experimento, ¿estamos instrumentando para el aprendizaje?

Las Ocho I's de la Innovación Infinita

5. Identificación

  • ¿De qué maneras dificultamos a los clientes desatar el valor potencial de esta solución potencialmente innovadora?
  • ¿Cuáles son las mayores barreras potenciales para la adopción?
  • ¿Qué cambios necesitamos hacer desde una perspectiva financiera, mercadológica, de diseño o de ventas, para facilitar a los clientes el acceso al valor de esta nueva solución?
  • ¿En relación a qué ideas estamos mejor posicionados para desarrollar y llevar al mercado?
  • ¿De qué recursos carecemos para llevar a cabo la promesa de cada idea?
  • Con base en todos los experimentos, datos y mercados, ¿qué ideas deberíamos seleccionar?

Como podrás apreciar en el marco, antes de proceder a la implementación, las cosas vuelven al circuito a través de la inspiración nuevamente. Hay dos razones principales de por qué ocurre esto. La primera consiste en que si los empleados no están inspirados por las ideas que has elegido comercializar y/o por algunas de las cuestiones potenciales de implementación que has identificado, entonces o has elegido las ideas equivocadas o tienes a los empleados equivocados. La segunda razón es que en esta intersección podrías volver en el circuito a través de las primeras cinco etapas con una visión previsora de la implementación (antes de comenzar a implementar de hecho tus ideas), O podrías desatar mucha inspiración y aportes de una audiencia interna más amplia, para llevarlos a la fase de implementación.

6. Implementación

  • ¿Cuáles son los medios más efectivos y eficientes para hacer, comercializar y vender esta nueva solución?
  • ¿Qué tanto nos llevará desarrollar la solución?
  • ¿Tenemos acceso a los recursos que necesitaremos para producir la solución?
  • ¿Estamos fuertes en los canales de distribución que son más adecuados para concretar esta solución?

7. Iluminación

  • Para los clientes potenciales, ¿es obvia la necesidad de la solución?
  • ¿Estamos lanzando una nueva solución a una categoría existente de producto/servicio, o estamos creando una nueva categoría?
  • Esta nueva solución, ¿encaja dentro de nuestro paraguas de marca existente y representa algo que los clientes potenciales confiarían en nosotros al vendérsela?
  • ¿Qué tanta interpretación de valor necesitamos hacer para ayudar a entender a los clientes potenciales, cómo esta nueva solución encaja en sus vidas y debe tenerse?
  • ¿Necesitamos meramente explicar esta innovación potencial a los clientes porque se ancla a algo que ya entienden, o necesitamos educarlos en el valor que aportará a sus vidas?

8. Instalación

  • ¿Cómo hacemos de la mejor manera que esta nueva solución se convierta en una parte aceptada de la vida diaria de un gran número de personas?
  • ¿Cómo eliminamos las trabas de acceso para facilitarle lo más posible a la gente adoptar esta nueva solución, y que incluso la difundan entre sus amistades?
  • ¿Cómo instrumentamos para aprender durante el proceso de instalación, y así retroalimentar nuevas lecciones dadas por los clientes de vuelta al proceso para incorporar actualizaciones potenciales a la solución?

Conclusión

El marco de las Ocho I’s de la Innovación Infinita está diseñado para ser un proceso continuo de aprendizaje, uno sin fin, dado que los resultados de un ciclo se vuelven los aportes para el siguiente. Es asimismo, un marco guía relativamente nuevo para ser utilizado por las organizaciones, por lo cual si tienes ideas de cómo hacerlo aún mejor, por favor házmelas saber en los comentarios. El marco también es ideal para empoderar a una ola de nuevas transformaciones organizacionales por venir, conforme un número creciente de organizaciones (incluyendo Hallmark) comienzan a dejar una estructura organizacional centrada en el producto, por una centrada en las necesidades del cliente. El poder de este nuevo enfoque reside en que concentra a la organización en llevar a cabo las soluciones que los clientes requieren, a medida que sus necesidades continúan cambiando, en lugar de enfocarse tan solo en cómo hacer mejor un producto en particular (o un conjunto de productos).

En resumen, a medida que dejas el enfoque por proyecto que está evitando que la innovación se vuelva un modo de vida en tu organización, considera utilizar las Ocho I’s de la Innovación Infinita para influir en la mentalidad de tu organización y para anclar su lenguaje común de la innovación. El marco es estupendo para guiar conversaciones, hacer más fuertes tus resultados de la innovación, y contribuirá a tu búsqueda de la excelencia en la innovación –así que pruébalo.

Derechos Reservados 2013 – Braden Kelley

Traducción: Vanessa López De la O.

Vanessa Lopez-De la OVanessa López De la O es Co-Fundadora de Ecology of Innovation. Una experta en Desarrollo Internacional, también es la Embajadora de México en la Red Global por un Futuro Floreciente y Sostenible.

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Latest Radio Interview with The Health Maven

LeAnna J Carey - The Health MavenI’m proud to share with you the link to my latest radio interview. This time I had the opportunity to sit down and chat with LeAnna J. Carey (@LeannaJCarey), host of the popular radio program The Health Maven – Innovation Talk.

We spend the 30 minutes talking about The Nine Innovation Roles and how organizations around the world are increasingly utilizing The Nine Innovation Roles to help them build more effective innovation teams. Curious which ones I think LeAnna fills or that I see myself typically filling?

Tune into the broadcast to find out! 🙂

Click here to listen to a recording of the interview


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Join me at the Front End of Innovation 2013

Join me at the Front End of Innovation 2013From May 5-8, 2013 I will be in Boston, MA for the Front End of Innovation conference at the Seaport World Trade Center which takes place May 6-8, 2013.

Use discount code FEI13BRADEN to save 20% on the event and join me and 600+ innovation managers and thought leaders from around the world who are serious about learning more about the front-end of innovation or improving existing innovation efforts.

I’ll be there leading some thought provoking panel sessions, sharing new insights, and reconnecting with innovation friends (both old and new).

If you’d like to set up a meeting to explore your innovation efforts or needs while I’m there, please contact me.

I’m also willing to hold a FREE train the trainer session to go with all of the other FREE Nine Innovation Roles resources — if enough people are interested. To register your interest please fill out the contact form and make a note in the question field.


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Is GE Trying to be Too Quirky?

Is GE Trying to be Too Quirky?

Last week GE and Quirky announced a new partnership where GE will make some of its library of patents available as part of Quirky’s new inspiration platform, allowing inventors to use some of its patents in their potentially novel consumer product invention ideas. This on its surface is a very interesting and logical open innovation partnership. Some people are talking about it as a crowdsourcing partnership, but it isn’t really because the work product is not well-defined and being sourced from multiple competing providers. No, this is an open innovation partnership.

Here is the Quirky and GE partnership announcement video:



It is very interesting to me that GE chose to partner with Quirky and not someone like Innocentive, NineSigma, Idea Connection or someone else. I’m curious what others think this indicates about the future of these firms. Personally, I think that this is something that Quirky is better equipped to make happen than these other firms, and that Innocentive and others still fill an important need using a completely different approach (challenge-driven innovation).

Is GE Trying to be Too Quirky?

Whether or not GE creates any sizable new businesses from their participation in this partnership, I still think this is a brilliant marketing move by Beth and her team and it will be interesting to see whether any impactful inventions come from people leveraging GE’s patent portfolio.

Here is Quirky’s video announcing their inspiration platform (which they raised $68 million to help build):



There is one thing that bugs me a wee bit about Quirky. My tagline since 2006 has been “Making innovation insights accessible for the greater good” and it feels like they’ve swiped it to create theirs – “Making invention accessible.” Surely as creative people they could have invented their own tagline instead of swiping mine. 😉 (wink)

But, there is another idea of mine trapped in this announcement that I’d like to highlight and set free, and that is the idea that innovation is not just about ideas, but that other factors are equally important – including inspiration, investigation, and iteration. These are captured in my incredibly popular Eight I’s of Infinite Innovation framework.

Eight I's of Infinite Innovation

Be sure and follow this article link to the Eight I’s of Infinite Innovation if you missed the link above, or if you’re not clicking away to learn more, here is a quick list of the eight stages:

  1. Inspiration
  2. Investigation
  3. Ideation
  4. Iteration
  5. Identification
  6. Implementation
  7. Illumination
  8. Installation

Personally I don’t think their platform appears to go far enough to deliver inspiration or to empower investigation, and as a software and internet guy I would be happy to help Quirky and GE strengthen the solution if they’re interested in making this platform more successful.

Will any successful innovations come out of this GE and Quirky partnership?

I’d love to hear what you think.

Image credits: GE, Quirky


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Announcing FREE Nine Innovation Roles Resources

Nine Innovation Roles Cards

I have big news that I’m extremely excited to share with you today.

I’m proud to announce today that I’m setting The Nine Innovation Roles free.

What does that mean exactly?

It means that for the greater good, I am now providing all of the tools that you need to conduct a Nine Innovation Roles workshop or team meeting inside your organization to enhance the success of your innovation teams – for FREE.

Some people think I’m crazy to help people not hire me, but because of my collaborative and people-centric approach to innovation I would like to give everyone five free gifts:

  1. The Nine Innovation Roles themselves
  2. Downloadable Nine Innovation Roles presentation for team meetings or workshops
  3. Downloadable Nine Innovation Roles Worksheet for gathering data on team makeup
  4. Downloadable Nine Innovation Roles card deck design that I use with Fortune 500 clients
  5. Nine Innovation Roles video for use in team meetings or workshops

The Nine Innovation Roles is one of the most requested workshop topics in the keynotes and masterclasses that I conduct for companies all around the world, and comes directly from my popular book Stoking Your Innovation Bonfire, that is being used by universities like Creighton and companies like Microsoft and AB Inbev to help establish a common language of innovation.

Here is an excerpt from my book that talks about The Nine Innovation Roles:

“Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they are anyway — to make life simpler for our reptile brain to comprehend. Deep down we know that people have different passions, skills, and potential, but even when it comes to innovation, we expect everybody to have good ideas.

I’m of the opinion that all people are creative, in their own way. That is not to say that all people are creative in the sense that every single person is good at creating lots of really great ideas, nor do they have to be. I believe instead that everyone has a dominant innovation role at which they excel, and that when properly identified and channeled, the organization stands to maximize its innovation capacity. I believe that all people excel at one of nine innovation roles, and that when organizations put the right people in the right innovation roles, that your innovation speed and capacity will increase.”

I hope you take the time to download and learn and utilize these FREE Nine Innovation Roles resources to improve the success of your innovation efforts and of the innovation teams in your organizations.

Keep innovating!

Get the Free Nine Innovation Roles Resources Now


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Top 10 Innovations of All Time

Accelerating Innovation Requires Accelerating Knowledge and Insight

Accelerating Innovation Requires Accelerating Knowledge and InsightOkay, I admit it, I came across the History Channel’s series Ancient Aliens recently and I’m intrigued, mostly because it is fascinating (and frightening) to me how long it takes to develop true knowledge and insight, but how quickly it can be lost.

Leaving the whole ancient astronaut theory thing out of it, it is obvious looking at the historical record that throughout history, civilizations around the world (more than once) have developed advanced scientific understanding only to have their civilization (and its knowledge) destroyed by a natural catastrophe or fade away for some other reason. At the same time, another thing that is clear as we look across our history as a species is that there are certain periods of time during which innovation accelerates and often this increase in the velocity of innovation is linked to an increase in the velocity of knowledge and insight sharing.

The Renaissance coincided with the arrival of paper in Europe, culminating with paper making its way to Germany in 1400 AD and inspiring the development of the printing press in 1450, which then accelerated the spread of books, magazines, and newspapers in the 15th and 16th centuries.

The Age of Enlightenment coincided with early semi-public libraries that were only available to a learned few, but those few were inspired to create important and transformative thought in the 17th and 18th centuries.

The 19th century was a golden age of invention and innovation, ushering in the era of modern medicine, and technologies like the telegraph and the telephone which enabled information, knowledge and insight to finally travel faster than the horse.

The modern public library, as we now know it, came into its own in the the United Kingdom in the 19th century and the United States in the 20th century (thanks to Andrew Carnegie) and new communications technologies like radio and television brought information and knowledge to the illiterate and enabled people to see and hear things they would never have imagined before.

And by the close of the 20th century and the beginning of the 21st century, human beings had gained the ability to learn from each other no matter where they live in the world, in real time, in words, pictures, and now even through the sharing of videos sharing knowledge and insight, and even by showing people how to do things.

It is my contention that the pace of innovation accelerates when the speed of knowledge sharing accelerates, that knowledge acceleration leads to innovation acceleration. As we have developed more efficient ways of accelerating the pace of knowledge sharing, our pace of innovation has sped up.

It is shocking to think that if you go back only two hundred years as a species we had no idea how disease was transmitted, couldn’t send a message from one side of an ocean to another without using a ship, and that most human beings on this planet would not travel farther than 50 miles from the place of their birth during their lifetime.

Now we can travel to outer space, levitate objects using sound or magnetism, create life, destroy whole cities in an instant, build things smaller than the width of a human hair, and do some other things that even twenty years ago would have seemed impossible.

We are inventing and innovating today at an astonishing rate, and for companies or nations that want to outpace their competition, they should be laser-focused on accelerating the pace of knowledge sharing if they are intent on being faster and more efficient than their competition at innovation. But it isn’t even the speed of knowledge or information sharing that is the holy grail, it is the speed of insight sharing that leads to faster and more efficient innovation, and many organizations mistakenly restrict access to the voice of the customer. And when you cut off your employees from your customers, how can you expect to can anything but inventions instead of innovations?

It is because of these important linkages that I believe the below ten items are the Top 10 Innovations of All Time:

  1. Paper (105AD – Europe 10th century – Germany 1400)
  2. Printing Press (1450)
  3. Telegraph (1837)
  4. Telephone (1876)
  5. Modern Public Library (1850-1945 depending on country)
  6. Commercial Radio (1920)
  7. Commercial Television (1936 UK, 1948 US)
  8. World Wide Web (1991)
  9. Wikipedia (2001)
  10. YouTube (2005)

Caution – We May be Becoming Too Reliant on Technology

But there is a cautionary tale contained in this list and the Ancient Aliens reference at the beginning. You will notice that this list is increasingly dependent on technology – especially the existence of electricity.

What would happen if there was a major natural catastrophe (flood, famine, major volcanic eruption or meteor strike, giant solar flare) and for some reason all of our electrical devices ceased to function?

How much of our accumulated knowledge and technology would we lose?

Despite the growing decline of print and rising usage of digital media, the book has one major advantage, it doesn’t require power to operate. Stone tablets don’t decay as fast as paper.

Should we as a society be transcribing our most important knowledge onto something that could survive a major catastrophe (including the potential loss of electricity for an extended period of months or years), so that we as a species don’t have to start over again as we obviously have had to do in the distant past?

Technology is wonderful and allows us to do many amazing things but we should be careful about becoming too reliant on it, or we risk potentially losing the knowledge that allowed us to create it in the first place.

Just a thought…

And if you are intent on accelerating the sharing of knowledge, information, insight and innovation in your company or country, let me know, I could help with that.

Image source: kansasbob.com


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