Tag Archives: Twitter

Let’s Chat About the Language of Innovation

Posted on October 9, 2014 by Braden Kelley

It was bound to happen sooner or later… What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to change, or to … Continue reading →

Posted in collaboration, culture, Innovation, Leadership, Management, marketing, Social Media, Stikkees | Tagged common language, Communication, communications, innochat, language, tweetchat, Twitter, twitter chat | Leave a comment

Pull Marketing – Upside Down Social Web Design

Posted on June 18, 2012 by Braden Kelley

Picking up where my hugely popular article ‘Rise of the Social Business Architect‘ (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and … Continue reading →

Posted in marketing, Social Media | Tagged facebook, Inbound Marketing, Inbound Sales Leads, Landing Pages, linkedin, Pull Marketing, Scribd, Slideshare, Social Business, Social Pull, Twitter, Vimeo, web design, Web Sites, youtube | Leave a comment

Who is in Your Social Media Band?

Posted on April 4, 2012 by Braden Kelley

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading →

Posted in Social Media | Tagged Apple, Audience, Customers, facebook, Google, internet, iTunes, loyalty, music, MySpace, Social Business, Spotify, Twitter, youtube | Leave a comment

How Not to Do Social Media

Posted on January 21, 2012 by Braden Kelley

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being … Continue reading →

Posted in Innovation, Open Innovation, Social Media | Tagged contests, Energy Forward, facebook, Public Relations, Publicity, Puget Sound Energy, Twitter | Leave a comment

Joy is BMW – Marketing Innovation or Marketing Failure?

Posted on June 3, 2010 by Braden Kelley

by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading →