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A Human-Centered Approach to Mastering Disruption

GUEST POST from Chateau G Pato

Disruption. The word itself can evoke a sense of panic in the boardrooms of established organizations. It represents the unknown, the sudden shift that threatens to destabilize markets, render existing strategies obsolete, and even collapse empires. Yet, in our volatile, uncertain, complex, and ambiguous (VUCA) world, disruption is not just a possibility; it’s a relentless certainty. The true differentiator for success in this era isn’t about avoiding disruption, but about mastering its management. And at the heart of this mastery lies a profound commitment to human-centered change and innovation. It’s about recognizing that people – your employees, your customers, your partners – are not merely components of the machine, but the very engines of resilience and reinvention.

Effective disruption management transcends mere contingency planning. It demands an organizational culture that is inherently adaptable, relentlessly curious, and deeply empathetic. It requires the courage to challenge assumptions, the agility to pivot rapidly, and the wisdom to learn from every experience – both good and bad. Let’s explore how leading organizations have exemplified these principles through two powerful case studies, revealing the human thread that weaves through their triumph over turbulence.

Case Study 1: The Global Logistics Industry & The COVID-19 Shock

From Supply Chain Gridlock to Agile Lifeline

The dawn of 2020 brought with it a disruption of staggering scale: the COVID-19 pandemic. For the global logistics and supply chain industry, it was an existential shockwave. Traditional systems, built on predictable flows and just-in-time efficiencies, buckled under unprecedented demand surges, crippled by sudden labor shortages, and fractured by international border closures. The world watched as shelves emptied and critical medical supplies became scarce.

However, amidst this chaos, giants like Amazon, FedEx, and a constellation of regional innovators didn’t just survive; they redefined their roles. Their success wasn’t born from static playbooks, but from a dynamic, human-centered response. They rapidly iterated and deployed contactless delivery models, adapting safety protocols not just for efficiency but for the psychological safety of both their workforce and customers. They harnessed the power of real-time data analytics, not just for route optimization, but to predict demand fluctuations and proactively reroute essential goods to areas of greatest need.

Perhaps most profoundly, their leadership empowered frontline employees. Truck drivers, warehouse workers, and delivery personnel became critical innovators, devising on-the-ground solutions for complex, evolving challenges. Leaders listened, decentralized decision-making, and invested in immediate support—from personal protective equipment to rapid retraining. This cultivated an extraordinary level of trust and shared purpose, transforming a fragmented network into a resilient, adaptive lifeline for global communities.

Key Lessons from the Logistics Response:

Distributed Intelligence & Empowerment: Equip and trust your frontline teams; they hold the most immediate insights and often the most pragmatic solutions.
Rapid Experimentation (Build-Measure-Learn): Don’t strive for perfection upfront. Test, learn from feedback, and quickly iterate new solutions, even under immense pressure.
Empathy-Driven Operations: Prioritize the physical and psychological well-being of your employees and customers; their safety and trust are foundational to resilience.
Data as a Human Enabler: Utilize data not just for efficiency, but to inform human decisions and adapt quickly to evolving needs and risks.

Case Study 2: Netflix vs. Blockbuster – The Empathy Divide

A Masterclass in Customer-Centric Disruption

The story of Netflix and Blockbuster is a cautionary tale and a beacon, respectively, in the annals of disruption. Blockbuster, the once-dominant king of video rentals, famously dismissed an opportunity to acquire a nascent Netflix in 2000 for $50 million. Their rationale? Netflix’s DVD-by-mail model seemed niche, and their own late fees were too lucrative to abandon. This was a classic product-centric, rather than human-centered, blind spot.

Netflix, conversely, was built on a foundation of deep customer empathy. They didn’t just offer DVDs; they offered a solution to the frustrations of physical stores, limited choices, and the egregious late fees that plagued Blockbuster’s customers. They listened to the human desire for convenience, variety, and a sense of fairness. As broadband internet became ubiquitous, Netflix didn’t hesitate to disrupt its *own* successful DVD-by-mail model. They recognized the evolving human need for instant gratification and personalization, investing heavily in streaming technology and, crucially, in data-driven content recommendations and original programming.

Blockbuster, meanwhile, clung to its brick-and-mortar legacy, unable or unwilling to shed the very aspects of its business that were becoming pain points for consumers. Their leadership failed to understand the human shift towards digital access and personalized entertainment experiences. Netflix, by consistently putting the customer’s evolving needs at the very core of its strategy – a true demonstration of Human-Centered Change™ in action – didn’t just manage disruption; it orchestrated it, evolving from a DVD service to a global entertainment powerhouse.

Key Lessons from Netflix’s Triumph:

Obsessive Customer-Centricity: Deeply understand and anticipate evolving human needs and frustrations; this is your ultimate compass.
Strategic Cannibalization: Be willing to disrupt your own profitable business models if it serves a superior, emerging customer experience.
Long-Term Vision over Short-Term Myopia: Resist the temptation to prioritize immediate gains when fundamental market shifts are underway.
Culture of Continuous Learning & Adaptation: Foster an organizational mindset that embraces new technologies and business models, even if they seem small or unprofitable at first.

The Human Thread: Cultivating Resilience and Reinvention

These case studies underscore a critical truth: successful disruption management is not a technological problem; it’s a human one. It demands a leadership commitment to fostering environments where curiosity thrives, experimentation is encouraged, and empathy guides every decision. To build an organization capable of not just surviving but thriving amidst continuous disruption, consider these human-centered imperatives:

Cultivate Psychological Safety: Create a culture where speaking up, challenging norms, and even failing fast are embraced as vital components of learning and innovation. Fear is the enemy of adaptation.
Empower the Adaptive Mindset: Invest in continuous learning, providing opportunities for employees to develop skills in areas like design thinking, agile methodologies, and data interpretation. Equip your people to be lifelong learners.
Champion Cross-Functional Collaboration: Break down silos. Disruptive challenges rarely fit neatly into departmental boxes; solutions emerge when diverse perspectives converge and collaborate.
Lead with Radical Transparency & Empathy: During times of uncertainty, clear, honest, and empathetic communication from leadership builds trust and reduces anxiety, freeing people to focus their energy on solving problems.
Design for Human Resilience: Build systems, processes, and a culture that is inherently flexible, capable of absorbing shocks, learning from them, and quickly reconfiguring. This means focusing on human capabilities and adaptability, not just rigid procedures.

Disruption is not a wave to be merely endured; it is a current that can be navigated, harnessed, and even ridden to new horizons. By placing the human element – our innate capacity for innovation, collaboration, and resilience – at the heart of your strategy, you can transform the daunting challenge of disruption into your greatest opportunity for sustained growth and meaningful impact.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

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Benchmarking Innovation Across Industries

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Your Compass for Disruption

Benchmarking Innovation Across Industries

GUEST POST from Chateau G Pato

In our perpetually accelerating world, the concept of innovation has evolved from a differentiator to an absolute imperative. Yet, many organizations find themselves sailing without a compass, unsure if their innovation efforts are truly moving them forward or simply spinning their wheels. How do you measure the efficacy of your innovation engine? How do you ensure your investments yield meaningful returns? And, most critically for the human-centered leader, how do you cultivate an environment where impactful, empathetic innovation consistently blossoms? The answer lies in the strategic, often counter-intuitive, practice of benchmarking innovation across industries.

Benchmarking, when applied to innovation, isn’t about mere imitation. It’s a profound exercise in strategic empathy – understanding the deep-seated mechanisms, cultural enablers, and human-centric design philosophies that drive breakthrough success in seemingly unrelated fields. Imagine innovation as a vast ocean: by observing the tides, currents, and successful voyages in different parts of this ocean, you gain insights far beyond the shores of your own industry. This cross-pollination of knowledge is the wellspring of truly disruptive thinking.

The Irresistible Case for Cross-Industry Innovation Benchmarking

Why cast your gaze beyond your immediate competitors? The reasons are compelling:

Shattering Paradigms: Your industry’s “best practices” often represent the collective wisdom of the past, not the blueprint for the future. Looking externally forces a healthy challenge to entrenched assumptions, revealing fresh perspectives on customer pain points and value creation.
Early Warning System & Opportunity Radar: Innovation frequently originates at the periphery. By observing how diverse industries respond to macro trends – technological shifts, demographic changes, or evolving consumer values – you gain an early understanding of both threats and untapped opportunities for your own organization.
Unearthing Novel Methodologies & Human-Centered Approaches: A financial services firm might discover powerful agile methodologies from a leading software developer, or a public sector agency could adapt customer journey mapping techniques perfected by a world-class hospitality chain. These aren’t just process improvements; they’re often deeply rooted in understanding and serving human needs better.
Fostering a Growth Mindset & Innovation Culture: Actively seeking and integrating external insights cultivates an organizational culture of continuous learning, curiosity, and bold experimentation. It signals to your teams that innovation is a shared journey, not a siloed activity.
Setting Ambitious, Data-Driven Goals: Understanding what “great” looks like elsewhere provides empirical context for setting truly ambitious yet achievable innovation metrics, from ideation velocity to commercialization success rates and the human impact of new offerings.

The Strategic Imperative: How to Benchmark Effectively

Effective cross-industry innovation benchmarking isn’t a passive observation; it’s a deliberate, strategic endeavor. Here’s a structured approach:

Pinpoint Your Innovation Challenge: Be specific. Is it accelerating product development, enhancing customer experience, fostering internal creativity, or improving innovation ROI? Your focus determines who you’ll benchmark.
Identify Unconventional Leaders: Look beyond direct competitors. Who is consistently lauded for innovation, regardless of their sector? Think companies known for breakthrough user experiences, unique business models, or unparalleled operational agility. Don’t shy away from smaller, nimble players who are disrupting.
Deconstruct Their Innovation Ecosystem: This is where the depth comes in. Don’t just look at their products. Investigate:
- Culture: How do they foster psychological safety and risk-taking?
- Processes: What methodologies (e.g., design thinking, lean startup) do they employ?
- Structure: How are their innovation teams organized and empowered?
- Metrics: What do they measure to track innovation success?
- Technology & Tools: What platforms enable their innovation?
- Customer Centricity: How deeply do they understand and integrate user needs?
Translate & Adapt, Don’t Copy: This is critical. The goal is to extract the underlying principles and human-centered philosophies, then thoughtfully translate them to your unique organizational context, capabilities, and customer base. A direct copy rarely works; thoughtful adaptation almost always adds value.
Implement, Measure & Iterate Relentlessly: Apply the insights. Crucially, establish clear metrics (e.g., speed to market, patent applications, employee innovation engagement, customer satisfaction with new features, revenue from new offerings) to track the impact of your adapted approaches. Be prepared to learn, refine, and evolve.

Case Study 1: Healthcare’s Surgical Precision from Formula 1 Pits

The Great Ormond Street Hospital & McLaren Racing

In a powerful example of radical cross-industry learning, the cardiac surgery team at Great Ormond Street Hospital for Children in London faced a persistent challenge: transferring critically ill children from the operating theatre to intensive care. Errors, though rare, could have devastating consequences. They turned not to other hospitals, but to the fast-paced, high-stakes world of Formula 1 motor racing, specifically the pit crew of McLaren.

The hospital observed how McLaren’s pit crews executed complex, time-sensitive tasks with astonishing precision under immense pressure. They benchmarked their meticulous checklists, clear communication protocols, designated roles, and rigorous post-event debriefs. By adapting these human-centered process disciplines – focusing on pre-planning, standardized handovers, and structured team communication – the hospital significantly reduced errors and improved patient safety during this critical transition phase. It wasn’t about the cars; it was about the flawless execution of a complex, human-driven process.

Case Study 2: Financial Services Reimagining Customer Experience from Entertainment

Capital One & Walt Disney Parks and Resorts

For years, financial services were synonymous with rigidity and impersonal transactions. Capital One, seeking to radically transform its customer experience, didn’t just look at other banks. They looked at organizations renowned for creating magical, seamless human experiences. One key inspiration? Walt Disney Parks and Resorts.

Capital One benchmarked Disney’s approach to “imagineering” the customer journey, from the moment of initial interaction to ongoing engagement. They studied how Disney designs for emotion, manages queues (wait times), onboards new visitors (customers), and resolves issues with an emphasis on delight. This led to Capital One’s development of new branch designs (Capital One Cafés) that are less transactional and more experiential, offering inviting spaces, digital tools, and human support for financial well-being. They also redesigned their digital interfaces and customer service protocols, infusing a sense of warmth and proactive problem-solving, much like Disney’s commitment to creating memorable moments. They benchmarked not financial products, but the art and science of creating genuinely positive human interactions.

Your Call to Action: Broaden Your Horizon, Deepen Your Impact

As the lines between industries continue to blur, and as customer expectations for seamless, intuitive, and valuable experiences escalate, the future belongs to organizations willing to learn from anyone, anywhere. Don’t allow the comfortable confines of your industry’s echo chamber to limit your potential. Be curious. Be courageous. Be human-centered in your quest for knowledge.

By intentionally looking beyond your immediate competitive landscape – by recognizing that the best solutions to your challenges might exist in an entirely different domain – you not only accelerate your innovation velocity but also enrich your organizational culture. It’s time to equip your innovation engine with a compass that points beyond the obvious, towards the uncharted territories of cross-industry brilliance. That’s where true disruption, and lasting human value, will be found.

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Navigating Industry Disruptions with Confidence

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Navigating Industry Disruptions with Confidence

GUEST POST from Art Inteligencia

In today’s rapidly evolving business environment, disruption is the new normal. Companies that manage to thrive amidst continuous change aren’t necessarily those with the most resources but those that are agile, innovative, and prepared. As we navigate industry disruptions, understanding how to adapt and innovate becomes crucial.

The Essence of Disruption

Disruption can arise from various avenues—technological breakthroughs, regulatory shifts, market dynamics, or global events. The key to navigating these disruptions lies not only in responding to them effectively but anticipating them and embedding adaptability into the organizational fabric.

Case Study 1: Netflix – From DVDs to Streaming

Netflix’s journey is perhaps the quintessential case study of strategic adaptability and innovation. Originally a DVD rental service, Netflix faced significant challenges as technology favored streaming over physical discs. The impending obsolescence of its original business model didn’t deter Netflix; instead, it served as a catalyst for transformation.

By investing heavily in streaming technology and content production, Netflix successfully pivoted to a digital-first model. This shift not only retained its customer base but expanded it exponentially across the globe, making it a leader in content streaming. The company’s commitment to innovation didn’t stop at distribution; Netflix then disrupted the industry again by producing original content, winning numerous accolades, and setting new standards in the entertainment sector.

Lessons Learned

Anticipate shifts in consumer behavior to stay ahead.
Invest in technology to support scalable change.
Don’t just adapt; innovate to define new industry standards.

Case Study 2: LEGO – Reinventing Through Innovation

LEGO’s story reflects a different, yet equally powerful narrative of navigating industry disruption. In the early 2000s, LEGO faced a significant crisis—falling sales, high debts, and the growing allure of digital games threatened its core business model based on physical play.

LEGO’s response to this disruption was multi-faceted. They realigned their product strategies focusing on core themes that resonated with their customer base like City, Star Wars, and Technic. More importantly, LEGO embraced digitalization, launching video games, movies, and interactive experiences that extended its brand universe beyond physical bricks.

The introduction of the LEGO Ideas platform also marked a pivotal innovation, allowing fans to design new sets with the potential for actual production. This not only sparked greater brand engagement but harnessed the creativity of its community, reinforcing customer loyalty and market relevance.

Lessons Learned

Engage with your customer community for insights and innovation.
Diversify offerings to stay relevant across changing consumer preferences.
Leverage your brand’s strengths while exploring new growth avenues.

Strategies for Confidence in Disruption

Based on the insights from the case studies above, the following strategies can help organizations confidently navigate disruptions:

Build an Agile Culture

Cultivate a culture that embraces change. This means encouraging experimentation, tolerating failures, and iterating quickly. When employees are empowered to innovate and adapt, the organization becomes inherently more resilient.

Continuous Learning and Development

Equip your workforce with the skills needed to address future challenges. Investing in employee development fosters a dynamic environment ready to tackle new technologies and methodologies.

Customer-Centric Innovation

Your customers are your greatest source of feedback and inspiration. Design your products and services around their evolving needs to stay relevant. Use data analytics to glean insights and mold your strategies.

Conclusion

Navigating industry disruptions requires confidence, foresight, and an innovative spirit. Organizations that understand and implement these principles can not only survive disruptive forces but thrive in them. By embedding adaptability into your DNA, like Netflix and LEGO, you can pivot strategically and emerge stronger in any competitive landscape.

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Taking Personal Responsibility – Seeing Self as Cause

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Taking Personal Responsibility – Seeing Self as Cause

GUEST POST from Janet Sernack

In our last two blogs on Taking Personal Responsibility, we stated that when people aren’t taking personal responsibility, they cannot be accountable, they will fail in their jobs, and their teams, and fail to grow as individuals and as leaders. Taking personal responsibility is an especially crucial capability to develop self-awareness and self-regulation skills in the decade of both disruption and transformation. It all starts with seeing self as the cause of what happens to us, rather than baling it on the effects events and problems have on us! Where people can learn to recognize the structures at play in their lives and change them so that they can create what they really want to create in their lives, teams, or organizations.

In the last two blogs, we shared a range of tips for shifting people’s location, by creating a line of choice, to help them shift from being below the line and blaming others for their reactive response, to getting above the line quickly. Through shifting their language from “you, they and them” to “I, we and us” and bravely disrupting and calling out people when they do slip below the line. How doing this allows people to also systemically shift across the maturity continuum, from dependence to independence and ultimately towards interdependence.

In a recent newsletter Otto Scharmer, from the Presencing Institute states “Between action and non-action there is a place. A portal into the unknown. But what are we each called to contribute to the vision of the emerging future? Perhaps these times are simply doorways into the heart of the storm, a necessary journey through the cycles of time required to create change”.

Creating the place – the sacred pause

When I made a significant career change from a design and marketing management consultant to becoming a corporate trainer, one of the core principles I was expected to teach to senior corporate managers and leaders was taking personal responsibility.

Little knowing, that at the end of the workshop, going back to my hotel room and beating myself up, for all of the “wrongs” in the delivery of the learning program, was totally out of integrity with this core principle.

Realising that when people say – those that teach need to learn, I had mistakenly thought that I had to take responsibility for enacting the small imperfections I had delivered during the day, by berating myself, making myself “wrong” and through below the line self-depreciation!

Where I perfectly acted out the harmful process of self-blame, rather than rationally assessing the impact of each small imperfection, shifting to being above the line where I could intentionally apply the sacred pause:

Hit my pause button to get present, accept my emotional state,
Connect with what really happened to unpack the reality of the situation and eliminate my distortions around it,
Check-in and acknowledge how I was truly feeling about what happened,
Acknowledge some of the many things that I had done really well,
Ask myself what is the outcome/result I want for participants next program?
Ask myself what can I really learn from this situation?
Consciously choose what to do differently the next time I ran the program.

I still often find myself struggling with creating the Sacred Space between Stimulus and Response and have noticed in my global coaching practice, that many of my well-intentioned clients struggle with this too.

The impact of the last two and a half years of working at home, alone, online, with minimal social interactions and contact, has caused many of them to languish in their reactivity, and for some of them, into drowning in a very full emotional boat, rather than riding the wave of disruptive change.

Being the creative cause

In our work at ImagineNation, whether we help people, leaders and teams adapt, innovate and grow through disruption, their ability to develop true self-awareness and be above the line is often the most valuable and fundamental skill set they develop.

It then enables us to make the distinction that creating is completely different from reacting or responding to the circumstances people find themselves in by applying the sacred pause.

When people shift towards seeing self as the cause they are able to create and co-create what they want in their lives, teams or organization by learning to create by creating, starting with asking the question:

What result do you want to create in your life?
What is the reality of your current situation?

This creates a state of tension, it is this tension that seeks resolution.

In his ground-breaking book The Path of Least Resistance Robert Fritz, goes on to describe and rank these desired results as “Fundamental Choices, Primary Choices, and Secondary Choices.”

Because there is one thing that we can all do right and is totally in our control – is to shift towards seeing self as the cause and make a set of conscious choices, with open hearts, minds, and wills, as to how we think, feel and choose to act.

“We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals.”

We all have the options and choices in taking responsibility, empowering ourselves and others to be imaginative and creative, and using the range of rapid changes, ongoing disruption, uncertainty, and the adverse pandemic consequences, as levers for shifting and controlling, the way we think, feel.

Benefits of seeing self as the cause and being above the line

Applying the sacred pause to make change choices in how we act – and being brave and bold in shifting across the maturity continuum, will help us to cultivate the creativity, interdependence, and systemic thinking we all need right now because it:

Helps people self-regulate their reactive emotional responses, be more open-hearted and emotionally agile, and helps develop psychologically safe work environments where people can collaborate and experiment, and fail without the fear of retribution or punishment.
Enables people to be more open-minded, imaginative, and curious and creates a safe space for continuous learning, maximizing diversity and inclusion, and proactive intentional change and transformation.
Promotes ownership of a problem or challenging situation and helps develop constructive and creative responses to problems and an ability to take intelligent actions.
Gives people an opportunity to impact positively on others and build empowered trusted and collaborative relationships.
Enables entrepreneurs and innovators to invent creative solutions and drive successful innovative outcomes.
Building the foundations for accountability, where people focus their locus of control on what they promise to deliver, enables them to be intrinsically motivated, and take smart risks on negotiating outcomes that they can be counted on for delivering.

Tips for seeing self as the cause and operating above the line

Taking personal responsibility and seeing self as the cause involves:

Acknowledging that “I/we had a role or contributed in some way, to the fact that this has not worked out the way “I/we wanted.”
Clarifying the outcome or result in you want from a specific situation or a problem.
Seeking alternatives and options for making intelligent choices and actions, and using the language of “I/we can” and “I/we will” to achieve the outcome.
Replacing avoiding, being cynical and argumentative, blaming, shaming, controlling, and complaining with courageous, compassionate, and creative language and acts of intention.
People become victors who operate from “self as cause” where they are empowered to be the creative forces in their own lives by making fundamental, primary, and secondary change choices.
Trust your inner knowing and deep wisdom that everything has a specific and definable cause and that each and every one of us has the freedom to choose how to respond to it.

Back to leadership basics

As Stephen Covey says, people need to deeply and honestly say “I am what I am today because of the choices I made yesterday” because it’s not what happens to us, it’s our reactive response to what happens that hurts us.

Being willing to step back, retreat, and reflect on the gap between the results you want, and the results you are getting all starts with stepping inward, backward, and forwards, using the sacred pause, to ask:

What happened? What were the key driving forces behind it?

How am I/we truly feeling about it?

What was my/our role in causing this situation, or result?

What can I/we learn from it?

What is the result/outcome I want to create in the future?

What can I/we then do to create it?

As a corporate trainer, consultant and coach, I found out the hard way that developing the self-awareness and self-regulation skills in taking personal responsibility and seeing self as the cause is the basis of the personal power and freedom that is so important to me, and almost everyone else I am currently interacting with.

It’s the foundation for transcending paralysis, overwhelm, and stuck-ness and activating our sense of agency to transform society and ourselves.

This is the third and final blog in a series of blogs on the theme of taking responsibility – going back to leadership basics. Read the previous two here:

Find out about our learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Tuesday, October 18, 2022. It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique context.

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Taking Personal Responsibility – Creating the Line of Choice

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Taking Personal Responsibility - Creating the Line of Choice

GUEST POST from Janet Sernack

In our last blog, we described how people’s personal power is diminished when they don’t take personal responsibility for the impact of their behaviors and actions and the results they cause. Where many people are feeling minimized and marginalized, anxious as a result of being isolated and lonely, worrying about losing their security and freedom, and dealing with the instability in their working environments. Resulting in many people disengaging from the important conversations, job functions, key relationships, workplaces, and in some instances, even from society. Where managers and leaders lack the basic self-awareness and self-regulation skills to control the only controllable in uncertain and unstable times, is to choose how to respond, rather than react to it.

We have a unique moment in time to shift their defensiveness through being compassionate, creative, and courageous towards helping managers and leaders unfreeze and mobilize to exit our comfort zones. To take intelligent actions catalyze and cause positive outcomes, that deliver real solutions to crises, complex situations, and difficult business problems.

Why do people avoid taking personal responsibility?

People typically avoid taking personal responsibility for reasons ranging from simple laziness, risk adversity, or a fear of failure, to feeling change fatigued, overwhelmed, or even victimized by the scale of a problem or a situation.

Resulting in a range of different automatic defensive, and a range of non-productive reactive responses including:

Avoidant behavior, where feel victimized and targeted, people passively “wriggle” and the buck gets passed onto others, and the real problem or issue does not get addressed or resolved.
Controlling behavior, where people ignore their role in causing or resolving the real problem or issue, and aggressively push others towards their mandate or solution, denying others any agency.
Argumentative behavior, where people play the binary “right-wrong” game, and self-righteously, triggered by their own values, oppose other people’s perspectives in order to be right and make the other person wrong.

Creating the line of choice

At Corporate Vision, we added a thick line of “choice” between “personal responsibility” and “blame, justification and denial” to intentionally create space for people to consider taking more emotionally hygienic options rather than:

Dumping their “emotional boats” inappropriately onto others, even those they may deeply care about,
Sinking into their habitual, and largely unconscious default patterns when facing complex problems, which results in the delivery of the same results they always have.
Not regulating their automatic reactive responses to challenging situations, and not creating the vital space to pause and reflect to think about what to do next.

To enable them to shift towards taking response-ability (an ability to respond) and introducing more useful options for responding in emotionally agile, considered, constructive, inclusive, and creative ways to the problem or the challenge.

Noticing that when we, or others we interact with, do slip below the line to notice whether to “camp” there for the long term or to simply choose to make the “visit” a short one!

Doing this demonstrates the self-awareness and self-regulation skills enabling people to take personal responsibility. Which initiates ownership and a willingness to be proactive, solutions, and achievement orientated – all of which are essential qualities for 21st century conscious leadership that result in innovative outcomes that result in success, growth, and sustainability.

Shifting your location – from “you, they and them” to “I, we and us”

Developing the foundations for transformational and conscious leadership involves:

Supporting people to acknowledge and accept that the problem or challenge is not “out there” and is within their locus of control or influence.
Shifting the “Maturity Continuum” to enable leaders and managers to be both independent and interdependent.
Creating a line of choice to think, act and do things differently.
Calling out people when they slip below the line.

It involves supporting people to let go of their expectation that “they” or someone else, from the outside, will fix it, and supporting them to adopt a stance where:

“I” or “we” can and are empowered to do it,
“I” or “we” are responsible for getting above the line,
“I” or “we” can choose a different way of being, thinking, and acting intelligently in this situation.

Developing conscious leadership

At any time, everyone is either above or below the line because it is elemental to the type of conscious leadership we all need to survive and thrive, in a world where people are seeking leaders, managers, and working environments that require interdependence.

To operate in the paradigm of “we” – we can do it; we can cooperate; we can combine our talents and abilities and create something greater together.

We cooperate together by creating the line of choice where we call out to ourselves and others when we slip below it, to get above the line as quickly as possible.

Where interdependent people and communities combine their efforts, and their self-awareness and self-regulation skills with the efforts of others to achieve their growth and greatest success by increasing:

Transparency and trust,
Achievement and accountability,
Diversity and inclusion,
Experimentation and collaboration.

All of these are founded on the core principle of taking personal responsibility, which is an especially crucial capability to develop self-awareness and self-regulation skills in the decade of both disruption and transformation.

Bravely calling out self and others

When we take responsibility for managing our own, “below the line” reactive responses, by habitually creating the line of choice, we can bravely call out ourselves and others when we slip below it.

Because when we don’t call ourselves and others we interact with, we are unconsciously colluding with their emotional boats, default patterns, and automatic reactive responses, which inhibit their ability to effect positive change.

When we safely awaken ourselves and others, we can get back above the line quickly and choose different ways of being, thinking, and acting intelligently in the situation.

Alternately, people aren’t taking personal responsibility, they cannot be accountable, they will fail in their jobs, and their teams, and fail to grow as individuals and as leaders.

In fact, developing a habitual practice of emotionally intelligent and conscious leadership by safely and bravely disrupting ourselves and our people, in the face of ongoing uncertainty, accelerating change, and continuous disruption.

This is the second in a series of three blogs on the theme of taking responsibility – going back to leadership basics.

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Disrupt Yourself, Your Team and Your Organization

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Disrupt Yourself, Your Team and Your Organization

GUEST POST from Janet Sernack

Moving into a new year is always a time for retreating and reflecting to accelerate growth and harvest new ideas from our feelings, thoughts, and learnings gleaned from the last two years of disruption, extreme uncertainty, and instability. Whether you are actively seeking to disrupt yourself, your team, and your organization to effect sustainable success this year, or not, we all have the opportunity to adapt, innovate and grow from the range of challenging events that impacted us in the past 24 months. This is why it might be useful to see these disruptive events as positive, powerful, and impactful forces for creating new cracks in your own, or your team or organizational soil – to sow some imaginative, creative, and inventive seeds for effecting positive change in an unstable world.

To see them germinate the desired changes you want for yourself, your team, and organization and deliver them, to survive and thrive in 2022.

We are all being challenged by disruption

Our status quo and concepts of business-as-usual have all been significantly disrupted, resulting in a range and series of deep neurological shocks, that have shaken many of us, our teams, and our organizations, to our very cores. Some of us adapted to a sense of urgency and exploited the opportunity to reinvent, iterate, or pivot our teams and organizations, towards co-creating individual and intentional “new normals” and just “got on” with it. Some of us have continually denied, defended, and avoided making changes, where many of us have sunk deeply into our fears and anxieties, falsely believing that our lives, and our work, would eventually go back to “normal”.

This is because a significant number of our habitual, largely unconscious mental models and emotional states, were disrupted, largely by events beyond our individual and collective control. Causing many of us to experience “cognitive dissonance” (a situation involving conflicting attitudes, beliefs, or behaviors that produce feelings of mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort and restore balance) from the chaos, discomfort, confusion, and conflict.

Which saw many of us, disconnect cognitively and emotionally, from the current disruptive reality, where some of us secretly hoped that “it will all go away” manifesting and festering fundamentally and unconsciously, as inherent neurological immobility, (freeze, fight, flight) resulting in many areas as resistance to change.

Why disrupt yourself, your team, and organization?

Yet disruptive change is inevitable, the speed and pace of exponential change cannot be stopped, the range of complex and wicked global and local problems that need to be solved collectively, aren’t going away.

Job security and full-time employment, as hybrid and virtual work, and technology accelerate, are becoming “things of the past” as the workplace continues to destabilize through digitization, AI, and automation.

Whilst the war for talent also accelerates as the great resignation sets in and people make powerful, empowered life balance decisions and are on the move globally.

Taking the first steps to disrupt yourself, your team, and organization

In this time of extreme uncertainty, we have a unique moment in time, to disrupt ourselves, teams, and organizations by:

Hitting our individual, collective mental, and emotional pause buttons, to retreat from our business-as-usual activities, and take time out to reflect upon paying attention and qualifying:

How specifically have I/we been disrupted?
How have our people, teams, and customers been disrupted?
What are some of the major collective impacts on our organization’s current status and how might these impact our future growth potential and overall sustainability?
How connected are we to an exponential world, how can we ensure that our feelings, thoughts, and actions, connect with what is really happening to us, our teams, and our customers?
What causes disconnection and how might we manage it to be more mentally tough and emotionally agile in an extremely uncertain future?
What really matters to us, our teams, organizations, and customers – what do our people, teams, and customers really want from us?
What are some of the key elements of our organizational strategy to enact our purpose and deliver our mission?

Generating safe, evocative, provocative, and creative conversations, that evoke deep listening and deep questioning, about how to individually and collectively reconnect, revitalize, rejuvenate and reenergize people, teams and organizations to survive and thrive through asking:

How can we engage and harness our people and teams’ energies in ways that mobilize their collective intelligence to evoke new mindset shifts and new ways of thinking and acting?
What are some of the key mindsets and traits we need to disrupt, shift, and cultivate to be successful to adapt and grow through disruption?
What skills do our leaders and teams need to learn to think and act differently to shift the organizations culture to deliver our strategy?
How might we shift our teams and organizations to be agile, and redesign our organizations for both stability and speed?
What does it mean to us, our teams, and organizations to be creative, inventive, and innovative – How might we shift our teams and organizations to be more creative, inventive, and innovative?
What are the new behavioral norms that will support and enable us to execute agile and innovative changes?
How might becoming agile and innovative help our people, teams co-create a healthy, high-performing, and sustainable organizational culture?
How might becoming agile and innovative add value to the quality of people’s lives and help our customers flourish?

Becoming comfortable with being uncomfortable by developing our peoples, teams, and our organizational “discomfort resilience” and dance of the edge of your comfort zones through:

Creating safe environments where people and teams are allowed to experiment, have permission, and are trusted to practice, make mistakes as they move through difficult emotions, and take little bets in low stake situations.
Intentionally breaking organizational routines and habits, to create space in people’s brains for new neural pathways to be developed.
Enabling people and teams to become mindful of their triggers, to interrupt their automatic reactions.
Equipping people and teams to thoughtfully and intentionally respond to situations, that make them uncomfortable and risk-averse, by knowing how to think differently.
Bringing more play into the way people work, encourages people to be imaginative, inquisitive, curious, and improvisational, to seek different ways of thinking and acting, that really make a difference in how work gets done.
Support people and teams to learn by doing, and failing fast, without the fear of blame, shame, and retribution, despite it being risky to do that.

Why not disrupt yourself, your team, and organization?

The future is going to be full of disruptive events and circumstances that will impact is our families, communities, team, and organizations, and the conditions of extreme uncertainty and disruption are not going to go away. In fact, they are fundamental to what might be described as our collective “new normal” and it’s up to you to disrupt yourself, your team, and organization, to lead, adapt and grow, to survive and thrive through it.

Find out about The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 8-weeks, starting May 2022. It is a blended learning program that will give you a deep understanding of the language, principles, and applications of a human-centered approach to innovation, within your unique context. Find out more.

Contact us now at mailto:janet@imaginenation.com.au to find out how we can partner with you to learn, adapt, and grow your business, team and organization through disruption.

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Innovation Requires Going Fast, Slow and Meta

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GUEST POST from Greg Satell

In the regulatory filing for Facebook’s 2012 IPO, Mark Zuckerberg included a letter outlining his management philosophy. Entitled, The Hacker Way, it encapsulated much of the zeitgeist. “We have a saying,” he wrote. “‘Move fast and break things.’ The idea is that if you never break anything, you’re probably not moving fast enough.”

At around the same time, Katalin Karikó was quietly plodding away in her lab at the University of Pennsylvania. She had been working on an idea since the early 1990s and it hadn’t amounted to much so far, but was finally beginning to attract some interest. The next year she would join a small startup named BioNTech to commercialize her work and would continue to chip at the problem.

Things would accelerate in early 2020, when Karikó’s mRNA technology was used to design a coronavirus vaccine in a matter of mere hours. Just as Daniel Kahneman explained that there are fast and slow modes of thinking, the same can be said about innovating. The truth is that moving slowly is often underrated and that moving fast can sometimes bog you down.

The Luxury Of Stability

Mark Zuckerberg had the luxury of being disruptive because he was working in a mature, stable environment. His “Hacker Way” letter showed a bias for action over deliberation in the form of “shipping code,” because he had little else to worry about. Facebook could be built fast, because it was built on top of technology that was slowly developed over decades.

The origins of modern computing are complex, with breakthroughs in multiple fields eventually converging into a single technology. Alan Turing and Claude Shannon provided much of the theoretical basis for digital computing in the 1930s and 40s. Yet the vacuum tube technology at the time only allowed for big, clunky machines that were very limited.

A hardware breakthrough came in 1948, when John Bardeen, William Shockley and Walter Brattain invented the transistor, followed by Jack Kilby and Robert Noyce’s development of the integrated circuit in the late 1960s. The first computers were connected to the Internet a decade later and, a generation after that, Tim Berners-Lee invented the World Wide Web.

All of this happened very slowly but, by the time Mark Zuckerberg became aware of it all, it was just part of the landscape. Much like older generations grew up with the Interstate Highway System and took for granted that they could ride freely on it, Millennial hackers grew up in a period of technological, not to mention political, stability.

The Dangers Of Disruption

Mark Zuckerberg founded Facebook with a bold idea. “We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact,” he wrote. That vision was central to how he built the company and its products. He believed that enabling broader and more efficient communication would foster a deeper and more complete understanding.

Yet the world looks much different when your vantage point is a technology company in Menlo Park, California then it does from, say, a dacha outside Moscow. If you are an aging authoritarian who is somewhat frustrated by your place in the world rather than a young, hubristic entrepreneur, you may take a dimmer view on things.

For many, if not most, people on earth, the world is often a dark and dangerous place and the best defense is often to go on offense. From that vantage point, an open information system is less an opportunity to promote better understanding and more of a vulnerability you can leverage to exploit your enemy.

In fact, the House of Representatives Committee on Intelligence found that agents of the Russian government used the open nature of Facebook and other social media outlets to spread misinformation and sow discord. That’s the problem with moving fast and breaking things. If you’re not careful, you inevitably end up breaking something important.

This principle will become even more important in the years ahead as the potential for serious disruption increases markedly.

The Four Disruptive Shifts Of The Next Decade

While the era that shaped millennials like Mark Zuckerberg was mostly stable, the next decade is likely to be one of the most turbulent in history, with massive shifts in demography, resources, technology and migration. Each one of these has the potential to be destabilizing, the confluence of all four courts disaster and demands that we tread carefully.

Consider the demographic shift caused by the Millennials and Gen Z’ers coming of age. The last time we had a similar generational transition was with the Baby Boomers in the 1960s, which saw more than its share of social and political strife. The shift in values that will take place over the next ten years or so is likely to be similar in scale and scope.

Yet that’s just the start. We will also be shifting in resources from fossil fuels to renewables, in technology from bits to atoms and in migration globally from south to north and from rural to urban areas. The last time we had so many important structural changes going on at once it was the 1920s and that, as we should remember, did not turn out well.

It’s probably no accident that today, much like a century ago, we seem to yearn for “a return to normalcy.” The past two decades have been exhausting, with global terrorism, a massive financial meltdown and now a pandemic fraying our nerves and heightening our sense of vulnerability.

Still, I can’t help feeling that the lessons of the recent past can serve us well in creating a better future.

We Need To Rededicate Ourselves Tackling Grand Challenges

In Daniel Kahneman’s book, Thinking, Fast and Slow, he explained that we have two modes of thinking. The first is fast and intuitive. The second is slow and deliberative. His point wasn’t that one was better than the other, but that both have their purpose and we need to learn how to use both effectively. In many ways, the two go hand-in-hand.

One thing that is often overlooked is that to think fast effectively often takes years of preparation. Certain professions, such as surgeons and pilots, train for years to hone their instincts so that they will be able to react quickly and appropriately in an emergency. In many ways, you can’t think fast without first having thought slow.

Innovation is the same way. We were able to develop coronavirus vaccines in record time because of the years of slow, painstaking work by Katalin Karikó and others like her, much like how Mark Zuckerberg was able to “move fast and break things” because of the decades of breakthroughs it took to develop the technology that he “hacked.”

Today, as the digital era is ending, we need to rededicate ourselves to innovating slow. Just as our investment in things like the human genome project has returned hundreds of times what we put into it, our investment in the grand challenges of the future will enable countless new (hopefully more modest) Zuckerbergs to wax poetic about “hacker culture.”

Innovation is never a single event. It is a process of discovery, engineering and transformation and those things never happen in one place or at one time. That’s why we need to innovate fast and slow, build healthy collaborations and set our sights a bit higher.

— Article courtesy of the Digital Tonto blog
— Image credit: Wikimedia Commons

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We’re Disrupting People Instead of Industries Now

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We're Disrupting People Instead of Industries Now

In 1997, when Clayton Christensen first published The Innovator’s Dilemma and introduced the term “disruptive innovation,” it was a clarion call. Business leaders were put on notice: It is no longer enough to simply get better at what you already do, you need to watch out for a change in the basis of competition that will open the door for a disruptive competitor.

Today, it’s become fashionable for business pundits to say that we live in a VUCA era, one that is volatile, uncertain, complex and ambiguous, but the evidence says otherwise. Increasingly researchers are finding that businesses are enjoying a period that is less disruptive, less competitive and less dynamic.

The truth is that we don’t really disrupt businesses anymore, we disrupt people and that’s truly becoming a problem. As businesses are increasingly protected from competition, they are becoming less innovative and less productive. Americans, meanwhile, are earning less and paying more. It’s time we stop doubling down on failed ideas and begin to right the ship.

The Productivity Paradox

In the 1920s two emerging technologies, internal combustion and electricity, finally began to hit their stride and kicked off a 50-year boom in productivity growth. During that time things changed dramatically. We shifted from a world where few Americans had indoor plumbing, an automobile or electrical appliances to one in which the average family had all of these things.

Technology enthusiasts like to compare the digital revolution with that earlier era, but that’s hardly the case. If anybody today was magically transported 50 years back to 1970, they would see much they would recognize. Yet if most modern people had to live in 1920, where even something as simple as cooking a meal required hours of backbreaking labor, they would struggle to survive.

The evidence is far more than anecdotal however. Productivity statistics clearly show that productivity growth started to slow in the early 1970s, just as computer investment began to rise. With the introduction of the Internet, there was a brief bump in productivity between 1996 and 2004, but then it disappeared again. Today, even with the introduction of social media, mobile Internet and artificial intelligence, we appear to be in a second productivity paradox.

Businesses can earn an economic profit in one of two ways. They can unlock new value through innovation or they can seek to reduce competition. In an era of diminished productivity, it shouldn’t be surprising that many firms have chosen the latter. What is truly startling is the ease and extent to which we have let them get away with it.

Rent Seeking And Regulatory Capture

Investment decisions are driven by profit expectations. If, for instance, a firm sees great potential in a new technology, they will invest in research and development. On the other hand, if they see greater potential influencing governments, they will invest in that. So it is worrying that lobbying expenditures have more than doubled since 1998.

The money goes towards two basic purposes. The first, called rent seeking, involves businesses increasing profits by the law to work in their favor, as when car dealerships in New Jersey sued against Tesla’s direct sales model. The second, regulatory capture, seeks to co-opt agencies that are supposed to govern industry.

It seems like they’re getting their money’s worth. Corporate tax rates in the US have steadily decreased and are now among the lowest in the developed world. Occupational licensing, often the result of lobbying by trade associations, has increased fivefold since the 1950s. Antitrust regulation has become virtually nonexistent, while competition has been reduced.

The result is that while corporations earn record profits, we pay more and get less. This is especially clear in some highly visible industries, such as airlines, cable and mobile carriers, but the effect is much more widespread than that. Keep in mind that, in many states, legislators earn less than $20,000 per year. It’s easy to see how a little investment can go a long way.

Decreasing Returns To Labor

With businesses facing less competition and a more favorable regulatory environment, which not only lowers costs but raises barriers to new market entrants, it shouldn’t be surprising that the stock market has hit record highs. Ordinarily that would be something to cheer, but evidence suggests that the gains are coming at the expense of the rest of us.

A report from MicKinsey Global Institute finds that labor’s share of income has been declining rapidly since 2000, especially in the United States. This is, of course, due to a number of factors, such as low productivity, automation, globalization. Decreased labor bargaining power due to increased market power of employers, however, has been shown to play an especially significant role.

At the same time that our wages have been reduced, the prices we pay have increased, especially in education and healthcare. A study from Pew shows that, for most Americans, real wages have hardly budged since 1964. Instead of becoming better off over time, many families are actually doing worse.

The effects of this long-term squeeze have become dire. Increasingly, Americans are dying deaths of despair from things like alcohol abuse, drug overdose, and suicide. Recent research has also shown that the situation has gotten worse during Covid.

We Are Entering A Dangerous Decade

Decades of disruption have left us considerably worse off. Income inequality is at record highs. Anxiety and depression, already at epidemic levels, has worsened during the Covid-19 pandemic. These trends are most acute in the US, but are essentially global in nature and have contributed to the rise in populist authoritarianism around the world.

Things are likely to get worse over the next decade as we undergo profound shifts in technology, resources, migration and demographics. To put that in perspective, a demographic shift alone was enough to make the 60s a tumultuous era. Clearly, our near future is fraught with danger.

Yet history is not destiny. We have the power to shape our path by making better choices. A good first step would be to finally abandon the cult of disruption that’s served us so poorly and begin to once again invest in stability and resilience, by creating better, safer technology, more competitive and stable markets and a happier, more productive workforce.

Perhaps most of all, we need to internalize the obvious principle that systems and ideologies should serve people, not the other way around. If we increase GDP and the stock market hits record highs, but the population is poorer, less healthy and less happy, then what have we won?

— Article courtesy of the Digital Tonto blog
— Image credit: Pexels

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At the Heart of Successful Digital Transformations are Humans and Data

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At the Heart of Successful Digital Transformations are Humans and Data

Digital transformation has become an overused buzzword.

When most people speak about digital transformation, they are really speaking about digitization, digitalization, or digital strategy.

They are all very different and none of them are digital transformation.

Let’s look at each of these four terms so that we can be very clear about what we are talking about:

Digitization – Digitization is the process of converting information into a digital (i.e. computer-readable) format (source: Wikipedia)
Digitalization – Digitalization is the adaptation of a system, process, etc. to be operated with the use of computers and the internet (source: Oxford Dictionary)
Digital strategy – In the fields of strategic management, marketing strategy, and business strategy, digital strategy is the process of specifying an organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization (source: Wikipedia)
Digital transformation – A digital transformation is the journey between a company’s current business operations to a reimagined version from the perspective of how a digital native would build the same business operations leveraging the latest technology and scientific understandings of management science, leadership, decision science, business and process architecture, design, customer experience, etc. (source: bradenkelley.com)

At the heart of successful digital transformation, innovation, disruption, and even customer experience are two things:

Humans
Data

Digital transformation is not about digitizing physical objects, systems, or processes or about building a strategy for operating in the digital space, although all of those things may play a part, but it’s about people, the information they want, and the information you have – and information comes from data.

If you have the right data, connected in the right ways it turns into information, and when you consider the information you possess through the right lenses, you can create the knowledge and insights necessary to understand your customers’ needs and your future business success. But many organizations start building a digital transformation approach without putting a solid human-centered data foundation in place to build success on top of.

Where Insights Come From Braden Kelley

Insights are developed from the connection, distillation and analysis of data, information and knowledge to identify WHY the behaviors occur at all. Building upon my “Where Insights Come From” framework above, let’s look at an example of the distillation of data into insights:

DATA will tell us that we sold 20 black cars, 19 blue cars and 17 white cars in Atlanta.
INFORMATION identifies that we sold more black cars than any other color in Atlanta.
KNOWLEDGE helps us see that we sold 20 of 100 available black cars, 19 of 50 available blue cars, and 17 of 17 available white cars in Atlanta, meaning that Atlanta residents are crazy about white cars and we should be making more of them.
INSIGHTS will tell us that the white cars sold out because people prefer white cars that stay cooler in the hot sun, and so perhaps in addition to building more white cars we should experiment with offering more light colors for sale in Atlanta.

Looking through the insights lens forces us to focus on why things are happening and go beyond what the data, the information, or even our intelligence is telling us to get to the human influence on the situation we are evaluating.

The insight lens forces us to look carefully at the data we are gathering to identify whether it will help us answer the WHY question and identify situations where we need to make modifications in our data strategy to help answer the WHY question or to commission separate research to answer it.

Focusing on insights helps us be more empathetic, human-centric and to break out of the vicious cycle of gathering data just because we can.

But, it is only when we gather the right data and connect it all together that the magic happens. When a customer calls in, you can only anticipate their needs if your data is connected. For example, if your phone system doesn’t know all of the following, you are likely to underwhelm your customer:

Two weeks ago they purchased the latest version of your product
They called customer service last week
Sentiment analysis of the call recording indicates it was a problem call
A replacement product was shipped out
Before yesterday they haven’t called customer service for seven years
They have been a loyal customer for fifteen years
They purchased an extended warranty on their previous product but not this one
They received the shipment of an accessory yesterday

Customers don’t want to start from the beginning every time they call, but most companies do exactly that because their data lives in silos, it’s not connected, and they’re drowning in technical debt. Customers hope companies know them, and can anticipate their needs, but too often we let them down.

Every time a customer has a great experience – somewhere else – this becomes their new baseline. The companies moving the humans to the center of everything that they do (including their employees) are changing the game for everyone.

But it’s not all about delivering better customer service & support. When you create a human-centric data model free from silos, it empowers you to progress from creating better service to an overall improved customer experience, and beyond towards improved products & services and insight into marketing and innovation opportunities that will keep your company resonant and relevant.

Don’t be afraid to ask for help in creating a human-centric data model that pulls your customers and employees to the center of everything you do, they’ll thank you for it, and your shareholders will too.

Accelerate your change and transformation success

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The Importance of Continuous Learning in a Disruptive World

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Strategies for fostering a culture of learning and adaptability to stay ahead of industry shifts

The Importance of Continuous Learning in a Disruptive World

GUEST POST from Art Inteligencia

In today’s fast-paced and dynamic world, industries are constantly evolving due to disruptive technologies, changing consumer demands, and global trends. To stay ahead of these shifts and succeed in the long run, organizations must foster a culture of continuous learning and adaptability. In this article, we will explore the significance of lifelong learning while presenting two compelling case studies that exemplify successful strategies for fostering a culture of learning and adaptability.

Case Study 1: Google’s 20% Time

Google, renowned for innovation and cutting-edge technology, has become a global leader by embracing a culture of continuous learning. One of the most notable initiatives at Google is the concept of “20% time.” This concept encourages employees to dedicate 20% of their work time to pursue passion projects that align with the company’s objectives but are not necessarily part of their regular responsibilities.

Through the 20% time concept, Google fosters a culture of curiosity, creativity, and adaptability among its employees. Engineers, for example, have used this time to develop groundbreaking projects such as Gmail and Google News. By allowing employees to explore their interests and learn new skills autonomously, Google enables continuous growth and encourages innovative thinking, putting the company at the forefront of technological advancements.

Case Study 2: Airbnb’s Employee Learning and Development Program

As a disruptor in the hospitality industry, Airbnb recognizes the importance of continuous learning and development to navigate industry shifts. To instill a culture of learning, Airbnb has implemented an employee learning and development program that emphasizes up-skilling, cross-functional training, and embracing new technologies.

Through this program, employees are encouraged to develop new skills by pursuing certifications, attending conferences, or participating in online courses. Additionally, the company organizes regular cross-functional training sessions where employees can gain insights into different departments and take part in collaborative problem-solving activities.

Airbnb’s commitment to continuous learning has enabled employees to adapt to changing market demands and emerging technologies. By equipping their workforce with diverse skill sets, Airbnb has been able to pivot quickly, branching into new business areas, such as experiences and luxury rentals, to maintain its competitive edge in the hospitality industry.

Strategies for Fostering a Culture of Learning and Adaptability:

1. Encourage Personal Development Plans: Encourage employees to create personal development plans that align with their career goals and the organization’s objectives. Regularly revisit and update these plans to foster continuous growth.

2. Embrace Cross-Functional Collaboration: Promote cross-functional collaboration to encourage knowledge-sharing and allow employees to learn from colleagues in different roles or departments. This fosters adaptability and a deeper understanding of the company’s overall operations.

3. Emphasize Up-skilling and Re-skilling: Invest in training programs and resources that enable employees to acquire new skills and adapt to emerging technologies. This investment not only benefits the organization but also empowers employees to future-proof their careers.

4. Allocate Time for Learning: Embrace flexible work schedules or initiatives such as Google’s 20% time to allow employees dedicated time for self-directed learning and experimentation. This autonomy fosters a culture of continuous learning and innovation.

Conclusion

The disruptive world we live in demands a culture of continuous learning and adaptability. Through case studies of companies like Google and Airbnb, we have seen how embracing lifelong learning and fostering adaptability are crucial for staying ahead of industry shifts. By implementing strategies such as personal development plans, cross-functional collaboration, and up-skilling initiatives, organizations can create a culture of learning that enables employees to thrive, innovate, and drive success in the face of disruption. Embracing continuous learning is no longer an option; it is an essential strategy for organizations to remain competitive and thrive in the years to come.

Bottom line: Understanding trends is not quite the same thing as understanding the future, but trends are a component of futurology. Trend hunters use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist and trend hunter.

Image credit: Pexels

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