Category Archives: Innovation

An Innovation Evangelist Can Increase Your Reputation and Innovation Velocity

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Chief Evangelist Braden Kelley

by Braden Kelley

Building upon my popular article Rise of the Evangelist, I wanted to create an article for the global innovation community focused specifically on the importance of the innovation evangelist role.

In my previous article I defined five different types of evangelists that organizations may already have, or may want to hire, including:

  1. Chief Evangelist
  2. Brand Evangelists
  3. Product Evangelists
  4. Service Evangelists
  5. Innovation Evangelists

This specialization occurs when the evangelism an organization needs become too big for one evangelist to handle. At that point, a Chief Evangelist creates the evangelism strategy and manages the execution across the team of brand, innovation, and other evangelism focus areas.

When should an organization focus on innovation evangelism?

To continue to exist as a business, every organization should build an infrastructure for continuous innovation, but many don’t. If you’re not sure what this looks like, here is my Infinite Innovation Infrastructure (which leverages the Nine Innovation Roles):

Infinite Innovation Infrastructure

For those organizations investing in innovation, it is crucial to also invest in innovation evangelism when:

  1. Innovation is part of the company’s strategy
  2. Innovation is central to competitive differentiation
  3. The company wants to share their innovation stories
  4. The company wants to partner with customers to innovate
  5. The company wants to partner with suppliers to innovate
  6. The company wants to engage experts in innovation
  7. The company wants to engage the general public in innovation

You’ll notice many of these points hint at the need for an external talent strategy, and Innovation Evangelism must play a key role. Because of this, I encourage you to download and consult the success guide I created for Innocentive on Harnessing the Global Talent Pool to Accelerate Innovation which focuses on the elements and importance of external talent in any company’s innovation efforts.

Bill Joy, a co-Founder of Sun Microsystems, once famously said:

“There are always more smart people outside your company than within it.”

Any external talent strategy must accumulate energy and then unleash it in a focused direction. And part of the way to do that is by establishing a common language of innovation. The process begins by defining what innovation means to your organization. Consider looking at this as the WHO – WHAT – WHEN – WHERE – WHY – HOW of innovation:

  • WHO is to be involved in your innovation efforts?
  • WHAT does innovation mean to you? WHAT types of innovation are you focused on?
  • WHEN will you be looking for innovation input?
  • WHERE can people go to find out more? WHERE do they go to contribute?
  • WHY should people want to participate?
  • HOW can they participate?

Continue reading this article on InnovationManagement.se

… where we will answer these questions and more:

  • Should innovation evangelism be a role or a job?
  • What does an innovation evangelist do?
  • What makes a good innovation evangelist?


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Healthcare Jugaad Innovation of a 17-Year-Old

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Healthcare Jugaad Innovation of a 17-Year-Old

Jugaad Innovation is an innovation subspecialty focused on designing inventions that are intentionally frugal and flexible in order to be more accessible to the entire world. As a result, a lot of jugaad innovation occurs in the developing world. Some of these inventions become innovations and spread from the developing world to the developed world.

I came across a story recently highlighting the potential healthcare jugaad innovation of 17-year-old Dasia Taylor of Iowa, who found that beets provide the perfect dye for her invention of sutures that change color when a surgical wound becomes infected (from bright red to dark purple).

According to Smithsonian magazine:

The 17-year-old student at Iowa City West High School in Iowa City, Iowa, began working on the project in October 2019, after her chemistry teacher shared information about state-wide science fairs with the class. As she developed her sutures, she nabbed awards at several regional science fairs, before advancing to the national stage. This January, Taylor was named one of 40 finalists in the Regeneron Science Talent Search, the country’s oldest and most prestigious science and math competition for high school seniors.

There is still commercialization work to do (more testing, clinical trials, etc.), but the approach shows promise and is far cheaper than high-tech sutures that require a smartphone to sense changes in electrical resistance as an indicator of infection.

Congratulations Dasia!

The great thing about this jugaad innovation approach is that not only could it be a practical solution for developing countries, but national health services and insurance companies are always looking for effective but inexpensive solutions as well.

Good luck with the rest of your research, and keep innovating!


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Innovation in Times of Crisis

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Navigating Uncertainty and Driving Change

Innovation in Times of Crisis

GUEST POST from Chateau G Pato

In times of crisis, businesses often face unprecedented challenges that demand swift and strategic action. The ability to innovate and adapt becomes crucial for survival and growth. While uncertainty may abound during periods of crisis, organizations that can harness their creativity and resilience can emerge stronger and more sustainable than before.

Case Study 1: Netflix

One of the most iconic examples of innovation in times of crisis is Netflix. The streaming giant started as a DVD-rental-by-mail service in the late 90s but faced an existential threat with the rise of online streaming and piracy. Instead of clinging to its outdated business model, Netflix pivoted towards streaming and original content production. This bold move paid off, and today Netflix is one of the leading streaming platforms globally, with a market value exceeding traditional media giants. By embracing change and constantly pushing the boundaries of innovation, Netflix transformed itself into a powerhouse in the entertainment industry.

Case Study 2: Airbnb

The travel industry was hit hard during the COVID-19 pandemic, with borders closed and travel restrictions in place worldwide. Airbnb, a disruptor in the hospitality industry, faced a significant drop in bookings and revenue. However, instead of succumbing to the crisis, Airbnb seized the opportunity to innovate and cater to changing consumer preferences. The company introduced new services such as virtual experiences and long-term stays to accommodate the shift towards remote work and online activities. This adaptability and forward-thinking approach enabled Airbnb to weather the storm and position itself for future success when travel resumes to normalcy.

Key Takeaways:

In times of crisis, innovation is not a luxury but a necessity for organizations to survive and thrive. To navigate uncertainty and drive change effectively, businesses must cultivate a culture of innovation, embrace risk-taking, and be open to re-imagining their business models. The case studies of Netflix and Airbnb demonstrate that successful innovation in times of crisis requires vision, agility, and a willingness to challenge the status quo. By learning from these examples and applying the lessons to their own contexts, organizations can harness the power of innovation to emerge stronger and more resilient in the face of adversity.

SPECIAL BONUS: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Importance of Empathy in Design Thinking

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The Importance of Empathy in Design Thinking

GUEST POST from Art Inteligencia

Empathy is at the core of design thinking, the innovative problem-solving approach that puts human needs and experiences at the forefront of the design process. It is the ability to truly understand and share in the feelings and experiences of others, and it is a critical element in creating products, services, and experiences that resonate with users on a deep and meaningful level.

Empathy allows designers to put themselves in the shoes of their users, to see the world from their perspective, and to uncover insights that can inform the design process. By empathizing with users, designers can better understand their needs, desires, and pain points, and create solutions that truly meet their needs.

Case Study 1: OXO Good Grips

One powerful example of the importance of empathy in design thinking is the story of the OXO Good Grips kitchen tools. In the 1980s, Sam Farber noticed that his wife, who was struggling with arthritis, had difficulty using traditional kitchen tools. He realized that there was a need for kitchen tools that were both functional and comfortable to use for people with limited dexterity. Farber and his team at OXO set out to design a line of kitchen tools that were easy to grip and use, with soft, comfortable handles that were easy on the hands. The result was a line of tools that were not only popular among people with arthritis but also became a bestseller among all consumers, demonstrating the power of empathetic design in creating products that meet the needs of a diverse range of users.

Case Study 2: Airbnb

Another compelling case study that illustrates the importance of empathy in design thinking is Airbnb. When the founders of Airbnb, Brian Chesky and Joe Gebbia, were struggling to pay rent, they decided to rent out air mattresses in their living room as a way to make some extra money. They quickly realized that there was a need for affordable, unique, and authentic accommodations for travelers, and they set out to create a platform that connected hosts with travelers looking for a more personalized and local experience. By empathizing with both hosts and travelers, Airbnb was able to create a platform that has revolutionized the travel industry and disrupted traditional hotel accommodations, showing the power of designing with empathy for the needs and experiences of users.

Conclusion

Empathy is a crucial element in design thinking that allows designers to create products, services, and experiences that truly resonate with users. By putting themselves in the shoes of their users and truly understanding their needs and experiences, designers can create solutions that address real-world problems and connect with users on a deeper level. The case studies of OXO Good Grips and Airbnb are just two examples of how empathy in design thinking can lead to innovative and successful products that have a real impact on people’s lives.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Future of Work

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How Emerging Technologies Will Shape the Way We Work

The Future of Work: How Emerging Technologies Will Shape the Way We Work

GUEST POST from Chateau G Pato

The way we work is evolving rapidly, driven by advancements in technology that are reshaping the workplace landscape. From automation and artificial intelligence to virtual reality and the Internet of Things, emerging technologies are revolutionizing how we work, collaborate, and communicate. In this article, we will explore the future of work and how these emerging technologies will shape the way we work.

1. Automation and Artificial Intelligence

Automation and artificial intelligence (AI) are transforming the way we work by streamlining processes, increasing efficiency, and enabling innovation. Case in point, Amazon’s fulfillment centers utilize a high level of automation through the use of robotics to improve inventory management and order fulfillment. By automating repetitive tasks, workers can focus on more complex and value-added activities, leading to increased productivity and job satisfaction.

AI, on the other hand, is revolutionizing industries like healthcare and finance by providing data-driven insights and predictive analytics. For example, IBM’s Watson Health platform uses AI to analyze vast amounts of medical data to diagnose and recommend treatment options for patients. AI is also being used in financial services to detect fraud, optimize investment strategies, and provide personalized customer experiences.

2. Virtual Reality and Remote Collaboration

Virtual reality (VR) is changing the way we collaborate and communicate in the workplace by enabling immersive experiences and remote interactions. Companies like Walmart are using VR for employee training, allowing workers to practice real-life scenarios in a virtual environment. This not only improves learning retention but also reduces training costs and increases operational efficiency.

Remote collaboration tools, such as video conferencing and virtual meetings, are becoming increasingly popular as more companies embrace remote work. With the rise of distributed teams and flexible work arrangements, technologies like Microsoft Teams and Zoom are facilitating seamless communication and collaboration among remote employees. This shift towards virtual collaboration is not only increasing employee satisfaction but also expanding access to global talent pools.

Conclusion

The future of work is being shaped by emerging technologies that are transforming the workplace landscape. From automation and AI to VR and remote collaboration, these technologies are revolutionizing how we work, collaborate, and communicate. As organizations adapt to these changes, they must embrace innovation and invest in digital transformation to stay competitive in the evolving business environment. By leveraging these technologies effectively, companies can drive productivity, foster creativity, and create a more agile and connected workforce. The future of work is here, and it’s time to embrace the opportunities that these emerging technologies offer.

SPECIAL BONUS: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Power of Human-Centered Design

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How Putting People First Can Drive Innovation

The Power of Human-Centered Design

GUEST POST from Art Inteligencia

Human-Centered Design (HCD) is a powerful approach that prioritizes understanding the needs and behaviors of users to create innovative solutions. By focusing on the end user throughout the design process, companies can develop products and services that truly resonate with customers and drive business success. In this article, we will explore the power of Human-Centered Design by examining two case studies that demonstrate how putting people first can lead to groundbreaking innovation.

Case Study 1: Airbnb

Founded in 2008, Airbnb revolutionized the hospitality industry by connecting travelers with unique accommodations around the world. At the heart of Airbnb’s success is their commitment to HCD. From the very beginning, the founders of Airbnb understood the importance of creating a platform that catered to the needs and desires of both hosts and guests.

By conducting extensive user research and testing, Airbnb was able to identify pain points in the traditional hospitality industry, such as lack of personalization, limited options, and high costs. Armed with this insight, Airbnb developed a platform that allowed hosts to list their properties and guests to book unique and affordable accommodations.

Through continuous iteration and feedback from users, Airbnb refined its platform to better meet the needs of both hosts and guests. By putting people first, Airbnb has transformed the way people travel and experience new destinations, leading to tremendous growth and success for the company.

Case Study 2: IDEO

IDEO is a global design and innovation consultancy that has been at the forefront of HCD for over 40 years. IDEO’s approach to innovation is rooted in empathy and understanding the needs of users to create human-centered solutions. One of IDEO’s most famous projects is the redesign of the shopping cart for a major retailer.

Rather than jumping straight to solutions, IDEO immersed themselves in the shopping experience, observing and interacting with customers to understand their pain points and frustrations. Through this research, IDEO discovered that customers struggled with the unwieldy and inconvenient design of traditional shopping carts.

Using this insight, IDEO created a new shopping cart design that was more user-friendly and intuitive, with features such as larger wheels for easier maneuverability and integrated storage compartments. The redesigned shopping cart not only improved the shopping experience for customers but also increased sales for the retailer.

Conclusion

The case studies of Airbnb and IDEO demonstrate the power of Human-Centered Design in driving innovation and success. By putting people first and prioritizing the needs and experiences of users, companies can create products and services that truly resonate with customers. Whether you are designing a digital platform or a physical product, incorporating HCD principles into your process can lead to groundbreaking innovation and lasting impact. As the business world continues to evolve, embracing a human-centered approach will be essential for companies looking to thrive in the digital age.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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What is design thinking? – EPISODE FIVE – Ask the Consultant

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Live from the Innovation Studio comes EPISODE FIVE of a new ‘Ask the Consultant’ series of short form videos. EPISODE FIVE aims to answer a question that many people struggle to answer or accurately discuss:

“What is design thinking?”

Design Thinking is often misunderstood and sometimes even maligned because too many people think it is a process. It doesn’t help when visuals like this one from the Stanford d.School label it as such:

Stanford d.School Design Thinking Process

Instead design thinking should be thought of as a mindset, or a collection of mindsets, including the novice mindset.

There is a big difference between knowing the design thinking components and being a design thinker. Design Thinking is not a technical skill, it is a collection of soft skills, so buyer beware.

One of the key things to remember about design thinking (or human-centered design) is that it is a highly iterative process intended to leverage extensive prototyping and testing.

Another important thing to remember is that unlike other problem solving methods, good design thinking professionals will spend as much, if not more, time and energy on the problems(s) than on the solution(s).

Preparing to Solve the Right Problem

To help with this I’ve created a Problem Finding Canvas to help you identify all of the potential problems in a particular search area.

It’s available for only $9.99 here in the shop.

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Help Shape the Next ‘Ask the Consultant’ Episode

  1. Grab a great deal on Stoking Your Innovation Bonfire on Amazon while they last!

  2. Get a copy of my latest book Charting Change on Amazon

  3. Contact me with your question for the next video episode of “Ask the Consultant” live from my innovation studio

Below are the previous episodes of ‘Ask the Consultant’:

  1. EPISODE ONE – What is innovation?
  2. EPISODE TWO – How do I create continuous innovation in my organization?
  3. EPISODE THREE – What is digital transformation?
  4. EPISODE FOUR – What is the best way to create successful change?
  5. All other episodes of Ask the Consultant


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The Importance of Experimentation in Innovation

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The Importance of Experimentation in Innovation

GUEST POST from Art Inteligencia

Innovation is crucial for the success and growth of any organization. However, many companies struggle to consistently come up with new and creative ideas that drive progress. This is where the importance of experimentation in innovation comes into play. Experimentation enables companies to test new ideas, learn from failures, and ultimately develop groundbreaking innovations.

Case Study 1: Amazon

One of the key benefits of experimentation in innovation is the ability to fail fast and fail cheap. By testing multiple ideas and approaches, companies can quickly identify what works and what doesn’t, reducing the risk of investing time and resources into projects that are unlikely to succeed. For example, Amazon’s product development process is driven by experimentation and continuous testing. The company encourages teams to take risks and experiment with new features and products, knowing that failure is a natural part of the innovation process. This approach has enabled Amazon to create game-changing products like Amazon Prime and the Kindle e-reader.

Case Study 2: Google

Another example of the importance of experimentation in innovation is the case of Google’s self-driving car project. Through a series of experiments and iterations, Google’s engineers were able to develop a fully autonomous vehicle that has the potential to revolutionize the transportation industry. The team behind the project embraced a culture of experimentation, constantly testing and refining their ideas to overcome technical challenges and improve the safety and performance of the vehicle. This commitment to experimentation has allowed Google to stay at the forefront of autonomous vehicle technology and drive innovation in the automotive sector.

Conclusion

Experimentation is a critical component of the innovation process. By testing new ideas, learning from failures, and continuously refining their approach, companies can drive meaningful innovation and stay ahead of the competition. Amazon and Google are just two examples of organizations that have leveraged experimentation to develop groundbreaking products and technologies. Embracing a culture of experimentation can give companies a competitive advantage and position them for long-term success in a rapidly changing business landscape.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: misterinnovation.com

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The Importance of Empathy in Innovation

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The Importance of Empathy in Innovation

GUEST POST from Art Inteligencia

Empathy plays a pivotal role in the process of innovation, as it enables individuals and organizations to truly understand the needs and experiences of the end user. By fostering a deep sense of empathy, innovators can develop products and services that not only meet the practical needs of consumers but also resonate with their emotional and psychological requirements. In this article, we explore the importance of empathy in driving innovation, and present two case studies that illustrate how empathy can lead to groundbreaking solutions.

Case Study 1: Warby Parker

Warby Parker, a disruptive eyewear company founded in 2010, has made a name for itself by prioritizing empathy in its innovation process. The company recognized the challenges faced by consumers when purchasing eyeglasses – high prices, limited options, and a lack of transparency in the industry. By empathizing with their target market, Warby Parker developed a direct-to-consumer model that offered affordable, stylish eyewear that resonated with customers. They also implemented a unique at-home try-on program, allowing customers to experience the frames before making a purchase. This empathetic approach not only disrupted the traditional eyewear industry but also built a loyal customer base that values transparency and affordability.

Case Study 2: Apple

Apple is renowned for its innovative products that have reshaped industries and transformed the way we live and work. One key factor behind Apple’s success is its emphasis on empathy in design and innovation. The late Steve Jobs, co-founder and former CEO of Apple, famously said, “You have to start with the customer experience and work backward to the technology.” Apple’s design process is deeply rooted in understanding the needs, desires, and emotions of its customers. By empathizing with users and anticipating their future needs, Apple has been able to develop products like the iPhone, iPad, and Apple Watch that have fundamentally changed the way we communicate, work, and play. Apple’s commitment to empathy in innovation has not only solidified its position as a market leader but has also set a benchmark for user-centric design in the tech industry.

These case studies underscore the critical role that empathy plays in driving innovation and creating meaningful impact in the marketplace. Whether it’s disrupting existing industries, like Warby Parker, or setting new standards for user experience, like Apple, organizations that prioritize empathy are better equipped to develop products and services that truly resonate with consumers. As we continue to navigate an ever-changing business landscape, the importance of empathy in innovation cannot be overstated. By fostering a culture of empathy within their organizations, leaders can unlock new opportunities, drive growth, and make a lasting impression on customers.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Case Studies of Successful Disruptive Design

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Analyzing real-world examples of companies that have successfully embraced industry shifts through innovative design strategies

GUEST POST from Chateau G Pato

In today’s fast-paced and ever-changing business landscape, companies are constantly striving to stay ahead of the curve and remain competitive in an increasingly crowded market. One key strategy that has proven to be successful for many companies is disruptive design – a design approach that challenges traditional industry norms and sets new standards for innovation.

In this article, we will delve into two case studies of companies that have successfully embraced industry shifts through innovative design strategies. By analyzing their approaches and the outcomes of their efforts, we can gain valuable insights into how disruptive design can drive growth and transformation in any business setting.

Case Study 1: Airbnb

Airbnb is a prime example of a company that has revolutionized the travel and hospitality industry through disruptive design. Founded in 2008, Airbnb disrupted the traditional hotel model by allowing individuals to rent out their homes or spare rooms to travelers, creating a more personalized and unique lodging experience.

One of the key elements of Airbnb’s disruptive design strategy was its focus on user experience. The platform was designed to be user-friendly and intuitive, making it easy for both hosts and guests to connect and transact. This seamless user experience, combined with innovative features such as user reviews and personalized recommendations, helped Airbnb rapidly gain traction and disrupt the industry.

Another key aspect of Airbnb’s disruptive design strategy was its emphasis on community building. By fostering a sense of belonging and connection among hosts and guests, Airbnb was able to create a loyal user base that continues to grow to this day. This strong community network has not only fueled Airbnb’s success but has also helped the company weather challenges and navigate industry shifts with agility.

Case Study 2: Tesla

Tesla is another prime example of a company that has embraced disruptive design to revolutionize the automotive industry. Founded in 2003, Tesla disrupted the traditional automotive market by focusing on electric vehicles and innovative technology, challenging long-held beliefs about the feasibility and viability of electric cars.

One of the key elements of Tesla’s disruptive design strategy was its focus on sustainability and environmental consciousness. By positioning electric vehicles as a cleaner and more sustainable alternative to traditional gas-powered cars, Tesla was able to tap into a growing consumer demand for environmentally friendly products and effectively differentiate itself in the market.

Another key aspect of Tesla’s disruptive design strategy was its relentless focus on innovation and technology. From cutting-edge battery technology to autonomous driving features, Tesla has consistently pushed the boundaries of what is possible in the automotive industry, setting new standards for performance, safety, and convenience.

Conclusion

By analyzing these case studies, we can see how companies like Airbnb and Tesla have successfully embraced industry shifts through disruptive design strategies. By focusing on user experience, community building, sustainability, and innovation, these companies have been able to not only disrupt their respective industries but also drive growth and transformation in the process. As businesses continue to evolve and adapt to changing market dynamics, the lessons learned from these case studies can serve as valuable insights for any company looking to stay ahead of the curve and remain competitive in today’s fast-paced business landscape.

SPECIAL BONUS: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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