Tag Archives: Product Development

The Jobs to be Done Playbook

Exclusive Interview for CustomerThink with Jim Kalbach The Jobs-to-be-Done (JTBD) approach offers a unique lens for viewing the people you serve. Instead of looking at the demographic and psychographic factors of consumption, JTBD focuses on what people seek to achieve … Continue reading

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Are You Innovating for the Past or the Future?

I had the opportunity to meet and chat with local ethnographic researcher Cynthia DuVal about the role of ethnographic research in the innovation process, and she shared an insight that I thought I would share with the rest of you. … Continue reading

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