Instant Revenue

Instant Revenue

GUEST POST from Mike Shipulski

If you want to grow the top line right now, create a hard constraint – the product cannot change – and force the team to look for growth outside the product. Since all the easy changes to the product have been made, without a breakthrough the small improvements bring diminishing returns. There’s nothing left here. Make them look elsewhere.

If you want to grow the top line without changing the product, make it easier for customers to buy the products you already have.

If you want to make it easier for customers to buy what you have, eliminate all things that make buying difficult. Though this sounds obvious and trivial, it’s neither. It’s exceptionally difficult to see the waste in your processes from the customers’ perspective. The blackbelts know how to eliminate waste from the company’s perspective, but they’ve not been taught to see waste from the customers’ perspective. Don’t believe me? Look at the last three improvements you made to the customers’ buying process and ask yourself who benefitted from those changes. Odds are, the changes you made reduced the number of people you need to process the transactions by pushing the work back into the customers’ laps. This is the opposite of making it easier for your customers to buy.

Have you ever run a project to make it easier for customers to buy from you?

If you want to make it easier for customers to buy the products you have, pretend you are a customer and map their buying process. What you’ll likely learn is that it’s not easy to buy from you.

1. How can you make it easier for the customer to choose the right product to buy?

Please don’t confuse this with eliminating the knowledgeable people who talk on the phone with customers. And, fight the urge to display all your products all at once. Minimize their choices, don’t maximize them.

2. How can you make it easier for customers to buy what they bought last time?

A hint: when an existing customer hits your website, the first thing they should see is what they bought last time. Or, maybe, a big button that says – click here to buy [whatever they bought last time]. This, of course, assumes you can recognize them and can quickly match them to their buying history.

3. How can you make it easier for customers to pay for your product?

Here’s a rule to live by: if they don’t pay, you don’t sell. And here’s another: you get no partial credit when a customer almost pays.

As you make these improvements, customers will buy more. You can use the incremental profits to fund the breakthrough work to obsolete your best products.

Image credit: Pixabay

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Customers Care About the Destination Not the Journey

Customers Care About the Destination Not the Journey

GUEST POST from Shep Hyken

On a recent flight, the captain of the airplane announced over the PA system what time we would arrive at our destination. That would have been enough to make most people happy. However, he continued his announcement with a three-minute-plus speech. We learned that we would take off to the west, make a U-turn a few minutes later to head east, how high we would go, the various cities we would be flying over, that we would take a right turn as we approached the runway to land, and more. I looked around and noticed many people were annoyed or had stopped paying attention to the long-winded announcement.

The point is most customers don’t care as much about the details of the journey as they care about the destination.

Here’s another example, which has nothing to do with a journey but does have to do with an overload of details that can hurt a sale or erode the customer experience. Some people love a fancy, expensive sports car, while others just want reliable transportation. Even though these customers essentially want the same thing – a car to get them from one place to another – they are very different customers.

Shep Hyken Lobster Cartoon

A few years ago, my wife and I were looking for a new car. We narrowed it down to the make and model – even the color – we thought we wanted. We walked into the dealership and were approached by a salesperson who was very friendly and engaging. Then, we told him what we were looking for. So, he took us over to the exact car we wanted. He was very excited. He started to share details about the size of the engine, how many cylinders, how quickly the car could accelerate from zero to 60, the RPMs, and other details that mattered nothing to us.

Had he asked why we were interested in this model car, he would have realized we had no real interest in such details. Our version of the destination was that we wanted a nice-looking car (and it was) that was comfortable, safe, and easy to drive. Maybe we wanted to know a few other details about the car, but nothing to the extent he was sharing. Had he paid attention, he would have noticed he had us when he said, “I have the exact car you’re looking for.”

My point is that most customers don’t care about the details behind the experience or product they are buying. It’s up to us to recognize this and respond accordingly. All they want to know is what awaits them at their metaphorical destination.


Image Credit: Shep Hyken, Pixabay

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3 Examples of Why Innovation is a Leadership Problem

Through the Looking Glass

3 Examples of Why Innovation is a Leadership Problem

GUEST POST from Robyn Bolton

Do you sometimes feel like you’re living in an alternate reality?

If so, you’re not alone.  Most innovators feel that way at some point.

After all, you see things that others don’t.

Question things that seem inevitable and true.

Make connections where others only see differences.

Do things that seem impossible.

It’s easy to believe that you’re the crazy one, the Mad Hatter and permanent resident of Wonderland.

But what if you’re not the crazy one?

What if you’re Alice?

And you’re stepping through the looking glass every time you go to work?

In Lewis Carroll’s book, the other side of the looking glass is a chessboard, and all its inhabitants are chess pieces that move in defined and prescribed ways, follow specific rules, and achieve defined goals.  Sound familiar?

Here are a few other things that may sound familiar, too

“The rule is, jam tomorrow and jam yesterday – but never jam today.” – The White Queen

In this scene, the White Queen offers to hire Alice as her lady’s maid and pay her “twopence a week and jam every other day.”  When Alice explains that she doesn’t want the job, doesn’t like jam, and certainly doesn’t want jam today, the queen scoffs and explains the rule.

The problem, Alice points out, is that it’s always today, and that means there’s never jam.

Replace “jam” with “innovation,” and this hits a little too close to home for most innovators.

How often do you hear about the “good old days” when the company was more entrepreneurial, willing to experiment and take risks, and encouraged everyone to innovate?

Innovation yesterday.

How often do you hear that the company will invest in innovation, restart its radical innovation efforts, and disrupt itself as soon as the economy rebounds, business improves, and things settle down a bit?  Innovation tomorrow.

But never innovation today.  After all, “it’s [innovation] every other day: today isn’t any other day, you know.”

“When I use a word, it means just what I choose it to mean – neither more, not less.” – Humpty Dumpty

In this scene, poor Alice tries to converse with Humpty Dumpty, but he keeps using the “wrong” words.  Except they’re not the wrong words because they mean exactly what he chooses them to mean.

Even worse, when Alice asks Humpty to define confusing terms, he gets angry, speaks in a “scornful tone,” and smiles “contemptuously” before “wagging his head gravely from side to side.

We all know what the words we use mean, but we too often think others share our definitions.  We use “innovation” and “growth,” assuming people know what we mean.  But they don’t.  They know what the words mean to them.  And that may or may not be what we mean.

When managers encourage people to share ideas, challenge the status quo, and take risks, things get even trickier.  People listen, share ideas, challenge the status quo, and take risks.  Then they are confused when management doesn’t acknowledge their efforts.  No one realizes that those requests meant one thing to the managers who gave them and a different thing to the people who did them.

“It takes all the running you can do, to keep in the same place.  If you want to go somewhere else, you must run at least twice as fast as that!” – The Red Queen

In this scene, the Red Queen introduces life on the other side of the looking glass and explains Alice’s new role as a pawn.  Of course, the explanation comes after a long sprint that seems to get them nowhere and only confuses Alice more.

When “tomorrow” finally comes, and it’s time for innovation, it often comes with a mandate to “act with urgency” to avoid falling behind.  I’ve seen managers set goals of creating and launching a business with $250M revenue in 3 years and leadership teams scrambling to develop a portfolio of businesses that would generate $16B in 10 years.

Yes, the world is moving faster, so companies need to increase the pace at which they operate and innovate.  But if you’re doing all you can, you can’t do twice as much.  You need help – more people and more funding, not more meetings or oversight.

“Life, what is it but a dream?”

Managers and executives, like the kings and queens, have roles to play.  They live in a defined space, an org chart rather than a chessboard, and they do their best to navigate it following rules set by tradition, culture, and HR.

But you are like Alice.  You see things differently.  You question what’s taken as given.  And, every now and then, you probably want to shake someone until they grow “shorter – and fatter – and softer – and rounder – and…[into] a kitten, after all.”

So how do you get back to reality and bring everyone with you?  You talk to people.  You ask questions and listen to the answers.  You seek to understand their point of view and then share yours.

Some will choose to stay where they are.

Some will choose to follow you back through the looking glass.

They will be the ones who transform a leadership problem into a leadership triumph.

Image credits: Pixabay

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Design Thinking Facilitator Guide

A Crash Course in the Basics

Design Thinking Facilitator Guide

GUEST POST from Douglas Ferguson

Are you interested in facilitating a design thinking session at your workplace or for another organization? Have you learned about design thinking and want to get started or deepen your skills? If you are a newbie to design thinking facilitation, this is the guide for you. We’ve highlighted the basics you need to know to lead a design thinking or innovation workshop. Facilitation skills are essential to navigating complex business problems, and a skilled facilitator can supercharge the team’s performance. We encourage you to attend our Facilitation Lab, a weekly virtual meetup to support effective implementation.

Read this design thinking facilitator guide, and you’ll have solid tools to be successful from start to finish.

What is Design Thinking?

To start, let’s define some key terms. First, design thinking. Design thinking is a process used for creative problem-solving; a methodology that puts the end-user or customer at the center of decision-making. Design thinking is also characterized by an emphasis on prototyping and testing ideas and working in a highly collaborative manner with a cross-disciplinary team. Design thinking isn’t a passing business trend. It’s a powerful and widely-implemented approach to strategic work adopted by both startups and major corporations to tackle business challenges. Here are a few of our favorite design thinking books we recommend adding to your library for an in-depth background.

A design thinking facilitator leads collaborative working sessions that utilize design thinking practices to reinvigorate creative growth. The gatherings include brainstorms, innovation workshops, executive summits, design springs, multi-day workshops, and long-term projects.

A design thinking facilitator is a coach to innovative, productive group think and work.

Design thinking facilitators help teams focus on the customer throughout the process and uncover new insights and ideas typically aren’t revealed during business as usual (ex. the boss has an epiphany in the shower and tells the team to execute). In a nutshell, a design thinking facilitator is a conduit to innovative productive group discovery and creation. Facilitation skills are key to maximizing these outcomes.

Want to learn the basics of how to facilitate a design thinking workshop? Read our 7-step guide below, then consider our Workshop Design Course to help you get started.

Step 1: Get Focused

Your first task as a design thinking facilitator is to clarify and define what you need to accomplish through your workshop or meeting. You want to determine the focus based on team needs or challenges. Record the primary goal and high-level questions to answer, and make sure participants are aligned on defined objectives.

Pro-tip: Before planning the workshop, consider 30-60-minute conversations with each stakeholder before the design thinking session to make sure objectives are clear.

Step 2: Make the Guest List

Now that you’ve defined objectives, you and the key stakeholder(s) need to determine fitting participants. Who’s taking part in the workshop? Your client will likely have a strong hand in building the guest list. As the design thinking facilitator, it’s crucial that you advise here.

Too many people leads to chaos. Too few people means too few ideas.

Diversity in skillset, expertise, attitude, tenure, etc. is essential to an informed perspective. The more points-of-view that are represented, the more applicable your solutions. In terms of number of participants, somewhere between 7 to 15 is ideal. Too many people leads to chaos. Too few people means too few ideas.

Step 3: Make Your Agenda

With the objective and participants determined, the next step of facilitating a design thinking workshop is the agenda. A wise way to plan your agenda is to start at the end: With what tools do you need to leave the design thinking session? Are you prioritizing alignment? A system or process in place? A collection of novel ideas? Are you looking for a prioritized roadmap or a paper prototype of a new experience? When you clearly define your goals, you can plan the design thinking activities to build toward the conclusion.

The individual activities you will implement varies greatly based on the challenge. Need inspiration to kick off your Design Thinking activities? There are many free resources to help guide you and your team on your journey. We’ve also outlined exercises for virtual workshops here.) No matter your timeline, prioritize time for introductions, icebreakers, and short breaks to check inboxes.

Pro tip: Be generous when time-boxing your design thinking activities. Everything will take longer than you think. A good rule of thumb is to double the time you imagine an individual activity will take.

Step 4: Get Your Space

Next up: Where are you going to host your design thinking workshop? While it might sound like a minor detail, the space affects the day’s success.

We recommend getting participants out of their workspace(s) to inspire fresh thinking and distance from day-to-day work. Whether you need to offer a hybrid option, have the budget for an offsite space, or need to use the office, consider the following to enhance the experience:

  • Look for good natural light and character. (A windowless hotel conference room is not ideal.)
  • Provide comfortable seating for all. (Simple, but we’ve seen it happen.)
  • Guarantee wall space or boards for pinning materials and capturing ideas.
  • Don’t forget AV needs: a projector for presenting, a screen if someone needs to collaborate remotely, etc.

Want more information on choosing a space? Check out 7 Things to Consider When Choosing a Workshop Venue here.

Step 5: Gather Supplies

With space, participants, and a solid agenda, you now need supplies to execute your workshop. Your exact supplies will be driven by your activities, agenda, and chosen space. Here are some basics to get you started:

If you want to dive deeper into the specific supplies that are recommended for a design sprint (which are helpful for any workshop), read here.

Pro-Tip: If possible, bring a filling breakfast and lunch so you don’t have to leave to eat. Also, healthy snacks, water, and coffee will keep people engaged as the day goes on.

Step 6: Be the Leader

It’s the big day! It’s time for you to lead the group through the agenda and activities you worked so hard on. The more you facilitate, the more skilled you become. 

Make sure to be yourself and keep the following things in mind as you lead the team in design thinking:

  • You’re the boss: People are looking for you to guide them. You’re prepared and are the expert. Establish your authority early and feel confident making decisions and telling the group when it’s time to move forward in the agenda.
  • Establish rules: Let the group know the rules of the day. Encourage people to stay off their phones and to fully participate in the session. Let them know that there are designated breaks.

Give everyone a voice: As the facilitator, you are responsible for making sure everyone is heard. If you notice someone being quiet, pull them into the conversation. You designed the guest list with their contribution in mind.

Step 7: Wrap It Up & Play It Back

After the workshop has come to a close, recognize your role as a design thinking facilitator to equip the group with tools for long-term success. Consider these in the days afterward:

  • Photograph and document: Make sure you photograph important output from the meeting: Post-its, diagrams, or worksheets that may have been created.
  • Synthesize the learnings: Take time to reflect on the session and the ideas that came of it. Create a MURAL board or a short presentation to share with participants and their teammates.

Get the group back together: Schedule time to share back your learnings with the participants and make plans together for how to implement thinking and learnings into daily work.


Looking to become a Design Thinking Facilitator?

What’s the importance of bringing in a professional to lead the session? A design thinking facilitator positively disrupts the team dynamic. Read up on why professional facilitation can make a difference.

We hope you’re excited to become a Design Thinking facilitator. Voltage Control has design thinking facilitator training will maximize your facilitation skills. Our Facilitation Certification programs will guide you through key facilitation skills and provide you with ample opportunities to practice.

Article originally published at VoltageControl.com

Image credit: Pexels

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The End of the Digital Revolution

Here’s What You Need to Know

The End of the Digital Revolution

GUEST POST from Greg Satell

The history of digital technology has largely been one of denial followed by disruption. First came the concept of the productivity paradox, which noted the limited economic impact of digital technology. When e-commerce appeared, many doubted that it could ever compete with physical retail. Similar doubts were voiced about digital media.

Today, it’s hard to find anyone who doesn’t believe in the power of digital technology. Whole industries have been disrupted. New applications driven by cloud computing, artificial intelligence and blockchain promise even greater advancement to come. Every business needs to race to adopt them in order to compete for the future.

Ironically, amid all this transformation the digital revolution itself is ending. Over the next decade, new computing architectures will move to the fore and advancements in areas like synthetic biology and materials science will reshape entire fields, such as healthcare, energy and manufacturing. Simply waiting to adapt won’t be enough. The time to prepare is now.

1. Drive Digital Transformation

As I explained in Mapping Innovation, innovation is never a single event, but a process of discovery, engineering and transformation. Clearly, with respect to digital technology, we are deep into the transformation phase. So the first part of any post-digital strategy is to accelerate digital transformation efforts in order to improve your competitive position.

One company that’s done this very well is Walmart. As an old-line incumbent in the physical retail industry, it appeared to be ripe for disruption as Amazon reshaped how customers purchased basic items. Why drive out to a Walmart store for a package of toothpaste when you can just click a few buttons on your phone?

Yet rather than ceding the market to Amazon, Walmart has invested heavily in digital technology and has achieved considerable success. It wasn’t any one particular tactic or strategy made the difference, but rather the acknowledgment that every single process needed to be reinvented for the digital age. For example, the company is using virtual reality to revolutionize how it does in-store training.

Perhaps most of all, leaders need to understand that digital transformation is human transformation. There is no shortage of capable vendors that can implement technology for you. What’s key, however, is to shift your culture, processes and business model to leverage digital capabilities.

2. Explore Post-Digital Technologies

While digital transformation is accelerating, advancement in the underlying technology is slowing down. Moore’s law, the consistent doubling of computer chip performance over the last 50 years, is nearing its theoretical limits. It has already slowed down considerably and will soon stop altogether. Yet there are non-digital technologies under development that will be far more powerful than anything we’ve ever seen before.

Consider Intel, which sees its future in what it calls heterogeneous computing combining traditional digital chips with non-digital architectures, such as quantum and neuromorphic. It announced a couple of years ago its Pohoiki Beach neuromorphic system that processes information up to 1,000 times faster and 10,000 more efficiently than traditional chips for certain tasks.

IBM has created a network to develop quantum computing technology, which includes research labs, startups and companies that seek to be early adopters of the technology. Like neuromorphic computing, quantum systems have the potential to be thousands, if not millions, of times more powerful than today’s technology.

The problem with these post-digital architectures is that no one really knows how they are going to work. They operate on a very different logic than traditional computers, will require new programming languages and algorithmic strategies. It’s important to start exploring these technologies now or you could find yourself years behind the curve.

3. Focus on Atoms, Not Bits

The digital revolution created a virtual world. My generation was the first to grow up with video games and our parents worried that we were becoming detached from reality. Then computers entered offices and Dan Bricklin created Visicalc, the first spreadsheet program. Eventually smartphones and social media appeared and we began spending almost as much time in the virtual world as we did in the physical one.

Essentially, what we created was a simulation economy. We could experiment with business models in our computers, find flaws and fix them before they became real. Computer-aided design (CAD) software allowed us to design products in bits before we got down to the hard work of shaping atoms. Because it’s much cheaper to fail in the virtual world than the physical one, this made our economy much more efficient.

Yet the next great transformation will be from bits to atoms. Digital technology is creating revolutions in things like genomics and materials science. Artificial intelligence and cloud computing are reshaping fields like manufacturing and agriculture. Quantum and neuromorphic computing will accelerate these trends.

Much like those new computing architectures, the shift from bits to atoms will create challenges. Applying the simulation economy to the world of atoms will require new skills and we will need people with those skills to move from offices in urban areas to factory floors and fields. They will also need to learn to collaborate effectively with people in those industries.

4. Transformation is Always a Journey, Never a Destination

The 20th century was punctuated by two waves of disruption. The first, driven by electricity and internal combustion, transformed almost every facet of daily life and kicked off a 50-year boom in productivity. The second, driven by the microbe, the atom and the bit, transformed fields such as agriculture, healthcare and management.

Each of these technologies followed the pattern of discovery, engineering and transformation. The discovery phase takes place mostly out of sight, with researchers working quietly in anonymous labs. The engineering phase is riddled with errors, as firms struggle to shape abstract concepts into real products. A nascent technology is easy to ignore, because its impact hasn’t been felt yet.

The truth is that disruption doesn’t begin with inventions, but when an ecosystem emerges to support them. That’s when the transformation phase begins and takes us by surprise, because transformation never plays out like we think it will. The future will always, to a certain extent, unpredictable for the simple reason that it hasn’t happened yet.

Today, we’re on the brink of a new era of innovation that will be driven by new computing architectures, genomics, materials science and artificial intelligence. That’s why we need to design our organizations for transformation by shifting from vertical hierarchies to horizontal networks.

Most of all, we need to shift our mindsets from seeing transformation as set of discreet objectives to a continuous journey of discovery. Digital technology has only been one phase of that journey. The most exciting things are still yet to come.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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Get Ready for the Age of Acceleration

How Preparing to Climb Mt. Everest Can Help You

Get Ready for the Age of Acceleration - Doug Burbank

GUEST POST from Robert B. Tucker

The phone rang in geologist Doug Burbank’s office at the University of Southern California. A climbing buddy was calling to ask if he wanted to join an expedition that was shortly to climb Everest. Impulsively, even though he had a full teaching schedule, a wife, and two young daughters, Doug said, “Count me in.”

What Doug did next to prepare for the adventure of a lifetime will amaze you. It’s a story I’ll share at the Pacific Coast Futures Retreat on May 2nd, in Santa Barbara, and it will help you deal with the uncertainty and volatility of the Age of Acceleration and constant disruption just ahead.

Doug realized that, living in Los Angeles, frost is rare. His body was not ready. He began researching the question: “How do I prepare my body to live in subzero temperatures day after day?” Add to this challenge the fact that Doug suffers from acrophobia – fear of heights. He needed to mitigate this potentially immobilizing condition – and fast! Doug’s innovative solutions will surprise you (e.g. “Put your hands in a bucket of ice water for ten minutes a day for two weeks to acclimate the body,” etc.).

Doug Burbank’s strategies have great relevance to the Everest before all of us: how to prepare for a world where the rate of change is increasingly exponential and never before experienced in human history?

In virtually every realm of our lives, the forecast is one of increased volatility and uncertainty. From energy to A.I. to unbridled technology. From medical breakthroughs to social media, to the rapidly warming climate. These forces will disrupt millions who are not prepared. They will create new winners and losers. They will influence markets. They will drive consumer and voter and social behavior. And they will challenge us as never before to look and think ahead of the curve, to mine the lessons of history, to unleash human agency and vision to shape the future we want rather than the one we inherit by default.

Over the next ten years, there will be more change than over the past 100 years. The divide will grow between those who “get it” and those who don’t. Between those who watch changes envelop them and toss them around and those who take calculated risks to create their own reality.

My friend Doug Burbank knows the secrets of how to adapt to new environments and come out alive. The Pacific Coast Futures Retreat will be a day of learning and discussion about the overdrive future. At this powerful, one-day gathering of forward thinkers from the world of business, academia, government, and the non-profit sector, the focus will be on understanding and mapping the emerging terrain. We will master the necessary “navigational skills” that will alert us to threats and unleash the creativity to discover and seize the opportunities that change brings about.

Pacific Coast Futures Retreat Banner

If you want to develop new navigational mindsets that will enable you to thrive and prosper no matter what shape the future takes, and if you seek to become indispensable to your organization, family, community and to play an outsized role in shaping the future for the common good, please join us by registering here.

Image credits: Robert B. Tucker, Doug Burbank

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The Power of the Trust Network

The Power of the Trust Network

GUEST POST from Mike Shipulski

The members of the Trust Network have worked together for a long time. And over that time together they’ve developed trust-based relationships that are more powerful than almost anything in the universe.

The Trust Network knows the work intimately and can do it in their sleep. They intuitively know the work should be started, the work should come next, the work should come after that, and the work should be scuttled.

In meetings, members of the Trust Network represent each other’s positions and protect each other’s interests. They’ve worked so long together that they know what each other think and can anticipate each other’s moves. The Trust Network communicates so quickly you’d think they’re telepathic. In truth, they’re only almost telepathic.

Members of the Trust Network don’t wear team jackets or advertise their membership status in any way. In fact, they never even call the network by name. You don’t know who they are, but they do. They hold regular meetings, though those meetings look like every other regular meeting. The Trust Network hides in plain sight.

When a project slowly emerges from the ether and blossoms into something special, that’s the workings of the Trust Network. When there’s no money to pay for an important purchase, yet the money mysteriously finds its way to the person who needs it, that’s the workings of the Trust Network. When a highly utilized piece of equipment suddenly comes available to support a seemingly unimportant project, that’s because the Trust Network knows it is truly an important project.

When a Vice President starts a pet project and tries to push it over the finish line, it’s the Trust Network that creates the resistance. When resources are slow to start the work, that’s the Trust Network. When emergency-type problems conveniently pull resources from the critical path, that’s the Trust Network. When the technical people stand up and say “this won’t work,” it’s the Trust Network that made it safe for them to say it.

When the formal org chart can’t get it done, the Trust Network engages to get it done. They simply come together to get the right people working on the right work, get the right analyses done, and invoke the right processes and tools right tools. The Trust Network doesn’t ask permission.

In an arm-wrestling match between the formal organizational network and the informal Trust Network, the formal network doesn’t stand a chance.

When the Trust Network sees organizational shenanigans, it turns the volume up to eleven. When the Trust Network sees people being mistreated, they get angry and swarm the troublemakers. And though it’s an invisible swarm, it’s a swarm that stings. And because its prime directive is to protect the hive, it’s a swarm that will not stop until the mistreatment stops. And because they know the work so well, they know how to sting in the most painful way.

If you want to be tapped for membership in the Trust Network, here’s what you should do. When there’s a big problem, run toward that problem like your hair is on fire and fix the problem. Don’t ask permission. Just fix it. When there’s a project that’s in trouble, donate resources and your time. Don’t ask. Just get the project back on the rails. When you see someone that’s suffering or having difficulty, help them. Don’t ask them if they want your help. Just help them. When you see someone that is about to make a big mistake, invite them to coffee, and help them make a better decision or take a better approach. Don’t ask, just help.

The Trust Network is always looking for new members and will reach out to you after you make a habit of demonstrating the right behavior.

Here are two more posts on the Trust Network — The Trust Network and Trust Network II.

Image credit: MarilynJane on Flickr

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Five Ways Fender Guitar Rocks Customer Service

Five Ways Fender Guitar Rocks Customer Service

GUEST POST from Shep Hyken

In 1946, Leo Fender, founder of Fender’s Radio Service, renamed his company Fender Electric Instrument Company—better known as Fender—and it became an iconic music company that manufactures some of the greatest guitars and amplifiers on the planet. Leo Fender had a saying back then: “Artists are angels. It’s our job to give them wings to fly.”

You could call that saying a mission, vision or values statement. In just 12 words it sums up Fender’s desire to create the best musical instruments for his customers. Even though the company was sold to CBS in 1965 and then purchased by its employees in 1985, the words are still a part of Fender’s culture 77 years later.

I had a chance to interview Scot Pickerill, Fender’s vice president of Americas Inside Sales, Service and Sales Operations, for Amazing Business Radio, and he repeated Leo Fender’s vision. He referred to it as Fender’s “call to action.” He also shared several other ideas that I want to examine here. Before we get into that, you should know that Fender recognizes and supports two types of customers. There is a dealer network that sells the products. These range from independent “mom-and-pop” stores to large chains like Guitar Center. They also support the consumers who own and play their instruments.

So, with that in mind, here are five ways Fender rocks customer service. I’ll share Pickerill’s strategies, followed by my comments.

1. Continuous Improvement

Continuous improvement is about identifying friction points with every department involved and analyzing the process to correct problems and prevent issues from happening in the future.

Continuous improvement goes beyond improving the customer experience. It’s looking at every part of the process, including what’s happening behind the scenes. Even if the customers don’t feel any friction in their experience, it’s essential to eliminate or mitigate any internal friction caused by outdated or cumbersome practices and processes.

2. Treat Your Customers Like Partners

Fender doesn’t want to just sell a customer a guitar. They want to partner with customers in their musical journeys, and they want their partners to be successful. When they take care of their customers, the customers want to give back, and they do so in the form of repeat business.

3. Embrace Feedback from Both Customers and Employees

Fender goes beyond asking for feedback from its customers. It also asks for feedback from employees, especially those on the front line. And getting that feedback is just the start. As Pickerill said, “Feedback is one of the few things in life that is free. Take that feedback and do something with it.” I’ll add that once you do something with the feedback, let everyone know what you did. If you want more feedback, prove that you’re listening and taking action on the feedback you receive.

4. Get uncomfortable

Taking a business to the next level isn’t easy. There could be a little pain and fear involved. Innovation is about moving forward, and that requires change. Many people are happy to settle for the status quo because they are uncomfortable with anything new or different. But not Fender. Pickerill said, “The world is evolving daily. Customer expectations are increasing, and buying behaviors are shifting. Don’t be afraid to lean into discomfort, test new things and then measure to ensure that it’s working the way you designed it.”

5. It’s All About Culture

Pickerill is proud to acknowledge that Fender employees live, breathe and speak the brand. He sees the passion in employees, including executives. They have the desire to leave a mark and constantly improve to help artists and potential artists and make them as great as they can be. This way of thinking comes from the top down and is a perfect reminder of Leo Fender’s words, which Pickerill refers to as Fender’s call to action: “Artists are angels. It’s our job to give them wings to fly.”

This article originally appeared on Forbes.com

Image Credit: Pexels

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A Different Approach to Well-being, Resilience and Creativity

A Different Approach to Well-being, Resilience and Creativity

GUEST POST from Janet Sernack

In our previous blogs, we outlined the need, in our chaotic world of unknowns, to reclaim our focus and attention and take charge of our own minds. By reclaiming these, and enhancing self-awareness we have a deeper understanding of the sources of our anxiety and distractions.  How to self-manage and self-regulate them through developing deliberate calm. To effectively create consciousness, and a safe space that potentially transforms the power of our minds and hearts to connect with others, cultivate well-being, harness people’s collective genius, and generate our resilience, through thinking about creativity differently.

Transforming fear and alarm

This mobilizes the energy our fears, anxiety, and alarm provide to transform the power of our minds and develop physical and psychological well-being. We can then apply proven neuroscience principles and coaching practices to cultivate resilience and think about creativity differently.

Transforming our fears and alarm in this way increases our resilience in responding to events in real-time, anticipating future events, and processing learning’s post events. It also enhances our well-being and creativity to enable us to be courageous and compassionate when inventing and innovating in an uncertain and constantly changing environment.

The potential outcomes include people experiencing more positive emotions, increased engagement at work, increased development of positive relationships, and more meaningful and purposeful work. These help us be adaptive, and transform the power of our hearts and minds to be creative, accomplish, learn, adapt, grow, and innovate through disruption.

Well-being is in crisis

In the latest report, by Udemy on “Workplace Learning Trends” they compare data collected from Australian workers (human capital) in early September 2022 with previous surveys in November 2019, August 2020, and May 2021.

They discovered three surprising truths about well-being, including:

  • Workers’ resilience levels are waning. More than two-thirds of workers (68.5%) felt like they were burning out at work. This is impacting workers’ levels of performance, job satisfaction, and commitment.
  • There is a crisis for meaningful work Only 39.1% of workers said their work was valuable and worthwhile, versus 47% in 2021, and 52.9% in 2020.
  • Many workplaces are wasting their well-being Workplaces have too much invested in EAP services (which are proving only slightly more effective than doing nothing) and not enough in more effective tools that workers are more comfortable accessing like Wellbeing Artificial Intelligence Bots, Wellbeing Apps, Wellbeing Workshops and Wellbeing Coaching.

This reinforces the need to think and act differently when we approach cultivating well-being, resilience, and creativity to better realize our human potential and human skills in times when they are our most valuable assets and needed the most and are crucial to future success!

Developing deliberate calm

“Deliberate calm” involves developing a practice of adaptive, intentional choices that anyone can develop by embracing what was once regarded as “soft” stuff: self-awareness, emotional intelligence, and mindfulness to learn proactively and lead dynamically amid the most uncertain circumstances, where according to Aaron De Smet, the co-author of “Deliberate Calm: How to Learn and Lead in a Volatile World”:

“Why do we say “deliberate”? Because if you’re not deliberate about it you will probably freak out. I need to be very deliberate in knowing that I’m in a chaotic situation, knowing the stakes are high, knowing there’s a lot of uncertainty, and then deliberately calming myself down and taking stock”.

Deliberate calm looks at the inner world, the outer world, the context, and the dynamic between those and starts by slowing down to create a safe space for people to enjoy the benefits of deliberate calm.  This helps activate, focus, and unleash our creative brains and facilitates thinking about creativity differently.

Hitting our pause buttons

Creating deliberate calm is one of the most critically urgent human skill sets to develop.

It involves creating for ourselves and co-creating, with others, more normalized states of equilibrium and calmness. This enables us to cultivate our physical and psychological well-being, develop resilience and unleash creativity differently by accessing our collective intelligence, skills, and experience through applying proven neuroscience principles and coaching practices.

It starts with initiating a habit of pausing long enough to take deep breaths, retreat, reflect, and access these inner parts of ourselves; including noticing our emotions, identifying our triggers, observing our physical reactions to normalize our equilibrium, coherence, and calmness, and focusing on thinking about creativity differently.

Re-appraising our situation

We can then reappraise what is really going on, by identifying what our emotions are telling us, sustaining the most resourceful emotions and letting negative ones go, and finally, by identifying the key options for taking positive actions. Ultimately take smarter risks, make smarter decisions, and take more intelligent actions that cultivate our well-being, develop our resilience, unleash creativity differently, and satisfy our desire for meaning, purpose, and accomplishment.

As evidenced by our global coaching practice, this personally empowering and energizing activity focuses our attention, minds, and hearts on what really matters, and on what we can truly influence and control in a world of unknowns, and engages people deeply in doing the value-adding, productive and meaningful work that delivers it.

Three new deliberate calming practices to access and unleash our creative brains

  • Being grounded: involves being fully embodied, whole, centered, and balanced in ourselves and our relationships, we are in complete control of our mental, physical, and emotional selves, and are not easily influenced or shaken by other ideas or individuals.
  • Our unconscious mind, through our brains’ default mode network (DMN), is freed to wander, and be spontaneous in emerging and generating novel and surprising ideas and patterns.

This is usually achieved by regularly practicing a range of very simple activities that help us get centered, including removing any distractions (mobile phones), deep breathing (box breathing), and slow grounding repetitive exercises such as Feldenkrais.

  • Being mindful: involves focusing our conscious attention on the present moment, our physical sensations, thoughts, and emotions in an accepting, nonjudgmental, and discerning way. It involves training our unconscious minds to notice, focus and pay deep attention to what is really going on, for ourselves, for others, and in the system, we are operating within.
  • Our conscious minds are now provided with the focus necessary for guided problem-solving and for identifying the actions required to deliver the desired outcomes.

This is usually achieved by simple activities, by directing your focus when walking during the day (in nature without headsets), yoga, swimming, golf, tennis, listening to music, cooking, or by simple mindful meditation practices.

  • Being conscious: involves being in the present moment, or fully in the “here and now,” and means that we are grounded, fully aware, and mindful of what is happening at every moment because we are now consciously aware and able to shift our minds and generate creative thinking strategies.
  • Our conscious minds are able to exploit possibilities and make sense of the ideas that surface in the mind-wandering phase, by accessing the salience network, which then recruits the executive control networks, in our brains to refine and develop an idea. We can then exploit the range of creative ideas to make unexpected connections and to emerge, diverge and converge novel ideas for thinking about creativity differently, as well as for smart risk-taking, decision-making, and innovative problem-solving.

Empowering people to envision and transform

Creating a safe space, to transform the power of our minds and hearts to connect with others cultivates our well-being, harnesses peoples’ collective genius, generates resilience, and unleashes creativity by thinking about creativity differently.

This manifests as an opportunity to empower people to plan and make the nudges necessary to kickstart change, envision and plan for the future of unknowns.

Rather than unintentionally colluding with their unconscious panicking and retreating from the fears, anxiety, and risks currently emerging in an uncertain world full of disruption and crises.

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Friday, May 12, 2023.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context.

Image Credit: Pixabay

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5 Questions to Answer Before Spending $1 on Innovation

5 Questions to Answer Before Spending $1 on Innovation

GUEST POST from Robyn Bolton

Just because you can doesn’t mean you should.

That is one of the very few pieces of advice that seems to apply to everything, including spandex workout clothes, movie tickets, and bank fees.

And innovation.

Just because you can invest in innovation doesn’t mean you should.

Yes, I know this is borderline blasphemy in a volatile, uncertain, complex, and ambiguous (VUCA) world. It’s also downright shocking from someone who spends every day trying to help companies innovate.

But it’s true.

And the state of corporate innovation would be infinitely better if executives stopped spending on innovation simply because they can and started exploring if they should.

You can start that exploration with these five (5) questions:

1. What is the current state of the business?

If the business fundamentals aren’t solid – you’re hemorrhaging cash, customers are abandoning you like a sinking ship, and you can’t make or deliver a quality solution to save your life – DO NOT INNOVATE! Do not spend $1 or 1 minute on anything other than fixing your fundamentals.

While innovation theory is very clear about the importance of building your core business and creating new ones, it does not apply in this situation because, in this situation, you won’t be in business long enough to reap the rewards of your innovation investment. Instead, invest in re-building your business into a viable and sustainable enterprise. Then invest in innovation.

If your fundamentals are solid, go to the next question.

2. Why is innovation important?

There is no wrong answer to this question. But your answer has massive implications on what you do next and the results you should expect.

If innovation is important because it enables or accelerates a strategic priority, creates or reclaims a competitive advantage, or fundamentally alters the basis of competition in your industry, then invest in it like the Mission Critical endeavor it is and expect game-changing results.

If innovation is important because it builds your reputation as an innovator while helping you attract and retain customers, employees, and investors, then it’s a marketing or PR tactic. Invest in it as you would other marketing and PR tactics and measure success in awareness, trial, and loyalty.

If innovation is important because investors are demanding it, take time to understand why. The answer is probably one of the two reasons above.

3. What does it need to deliver, and by when?

What gets measured gets managed. If it’s measured, it’s important. If it’s not measured, it’s a hobby.

You would never enter a new market, invest in a new plant, or launch a new product without success metrics and KPIs. You start with a plan for measuring success because these investments are important.

If innovation is truly important, you need to do the same thing – determine what you will measure (how we will quantify success), how (specific metrics and tools), and how often (monthly, quarterly, annually). And then do the work of measuring (and managing).

4. How much are we willing to invest before we get ROI?

Innovation takes time to generate meaningful results, but very few executives have the patience to wait years for results, mainly because they know that every dollar or person they allocate to innovation is a dollar or person not generating (almost) guaranteed results this year.

Be honest about when you expect meaningful results and whether you’re willing to continue to invest money and hire people for that long before you get results. If there’s a gap, close it by moving the time to results in (and adjusting expectations) or moving your investment horizon out.

5. ???

I want to hear from you.

What’s a question that you wished leadership asked before investing in innovation?

Drop your suggestion in the Comments, and I promise to respond!
(plus others will thank you)

Image credits: Pixabay

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