Great Design Requires Great Testing

Great Design Requires Great Testing

GUEST POST from Mike Shipulski

When you design something, you create a solution to a collection of problems. But it goes far beyond creating the solution. You also must create objective evidence that demonstrates that the solution does, in fact, solve the problems. And the reason to generate this evidence is to help the organization believe that the solution solves the problem, which is an additional requirement that comes with designing something. Without this belief, the organization won’t go out to the customer base and convince them that the solution will solve their problems. If the sales team doesn’t believe, the customers won’t believe.

In school, we are taught to create the solution, and that’s it. Here are the drawings, here are the materials to make it, here is the process documentation to build it, and my work here is done. But that’s not enough.

Before designing the solution, you’ve got to design the tests that create objective evidence that the solution actually works, that it provides the right goodness and it solves the right problems. This is an easy thing to say, but for a number of reasons, it’s difficult to do. To start, before you can design the right tests, you’ve got to decide on the right problems and the right goodness. And if there’s disagreement and the wrong tests are defined, the design community will work in the wrong areas to generate the wrong value. Yes, there will be objective evidence, and, yes, the evidence will create a belief within the organization that problems are solved and goodness is achieved. But when the sales team takes it to the customer, the value proposition won’t resonate and it won’t sell.

Some questions to ask about testing. When you create improvements to an existing product, what is the family of tests you use to characterize the incremental goodness? And a tougher question: When you develop a new offering that provides new lines of goodness and solves new problems, how do you define the right tests? And a tougher question: When there’s disagreement about which tests are the most important, how do you converge on the right tests?

Image credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Human-Centric Leader

Guiding Your Team Towards a More Fulfilling Future

The Human-Centric Leader

GUEST POST from Chateau G Pato

The world of work is fundamentally changing. The relentless pursuit of purely transactional efficiency, often symbolized by the old, sterile model of command-and-control, has reached a point of diminishing returns. We’ve spent decades trying to optimize the machine; now, the real competitive advantage lies in optimizing the human experience. As a leader focused on Human-Centered Change and Innovation, I can tell you that the path to a sustainable, high-performing future requires a profound mindset shift.

We must transition from merely managing processes to orchestrating human potential. This isn’t about being “soft;” it’s about being strategically smart. A human-centric approach is the only way to light the Innovation Bonfire and successfully navigate the complexities of digital and cultural transformation. It means recognizing that your greatest asset isn’t capital or technology — it’s the ingenuity, creativity, and emotional well-being of your people.

Three Core Principles of Human-Centric Leadership

A human-centric leader builds a culture where change is embraced, not feared. This requires a steadfast commitment to three interconnected pillars:

1. Cultivating Empathetic Curiosity

True empathy goes beyond feeling sorry for someone; it’s about curiosity — actively seeking to understand their context, challenges, and aspirations. It’s what powers the best design thinking and experience design methodologies. Leaders must model this behavior, turning every interaction into a moment of genuine connection and learning. The questions you ask are more important than the answers you give.

2. Empowering Agency and Ownership

People resist change imposed upon them, but they champion change they help create. The human-centric leader delegates decision-making authority, pushing power closer to the customer and to the source of the problem. This fosters psychological safety, which is the bedrock for all innovation. When people feel safe to fail, they are free to experiment, iterate, and ultimately, succeed. Ownership drives engagement, and engagement drives performance.

3. Anchoring on a Shared, Higher Purpose

In an age of complexity, purpose is the only stable anchor. Your employees are not transactional automatons; they are seeking meaning and impact. A human-centric leader articulates a Why that transcends quarterly earnings. This shared purpose is what aligns distributed teams, guides ethical decisions in the age of AI, and fuels the sustained motivation needed for ambitious transformation. Purpose acts as the ultimate filter for decision-making.

Case Study 1: Microsoft’s Cultural Turnaround

Few modern corporate narratives better illustrate the strategic value of human-centric change than the transformation at Microsoft under Satya Nadella. Before his tenure, the culture was often described as toxic and hyper-competitive, suffering from an internal “know-it-all” syndrome that stiffed collaboration and innovation across siloed departments.

Nadella didn’t start with a new product strategy; he started with a cultural overhaul rooted in empathy and a “learn-it-all” mindset. He introduced the concept of the growth mindset, encouraging leaders to see failure not as a verdict, but as a crucial data point in a continuous learning loop. This single shift fundamentally changed how people interacted, communicated risk, and pursued new projects. By prioritizing employee experience and psychological safety, Microsoft shifted its focus from internal competition to external customer value, a principle that underpinned their entire cloud strategy.

The result? A revitalization of their core products, the successful creation of entirely new, collaborative offerings (like Teams), and a historic rebound in market capitalization. This wasn’t a tech story; it was a people story. It proved that fixing the human operating system is the precursor to fixing the business operating system, validating the human-centric mandate for the modern C-suite.

Case Study 2: A Healthcare Transformation

I recently worked with a major global healthcare provider facing crippling burnout among its frontline nurses and administrative staff. The traditional leadership response had been to mandate efficiency training — treating symptoms, not the root cause. Our approach mandated empathy.

We didn’t ask “How can we make them work faster?” We asked, “What is the greatest source of human friction in their day?” Through in-depth ethnographic research, we discovered the core problem wasn’t patient interaction (the joyful part of the job); it was the burdensome, repetitive administrative tasks and the fragmentation of legacy IT systems that stole up to two hours per shift away from patient care. This was a crisis of fulfillment.

The human-centered innovation solution was twofold. First, we rapidly deployed contextual AI tools to absorb nearly 70% of routine documentation — the stuff that felt like digital drudgery. Second, and crucially, we empowered the nurses themselves — the true process experts — to design the new administrative workflow. We gave them the design authority to determine how the technology should integrate with their daily routines, creating profound psychological ownership over the solution.

The outcome: a 30% reduction in documented burnout, a measurable increase in patient satisfaction (CSAT), and a 15% reduction in administrative overhead within two quarters. By treating the nurses as innovators rather than cogs, the organization successfully unlocked both efficiency and fulfillment.

“The most innovative companies don’t just solve customer problems; they solve their employees’ problems first. When you remove friction for your team, they naturally remove friction for your customers.”

The Path Forward: Auditing Your Human-Centricity

The journey toward human-centric leadership requires a deliberate, iterative process. It requires courage, transparency, and a willingness to be vulnerable. Here are a few immediate actions you can take:

  • Conduct a Change Audit: Stop measuring only task completion. Start measuring friction points and purpose alignment. Ask deep, uncomfortable questions about where energy is drained and where organizational purpose is lost.
  • Embrace Transparency: Share the “Why” behind your decisions as your default setting. In the absence of information, people will create their own, often negative, narrative. Transparency builds trust, which is the currency of human connection.
  • Lead as a Service Provider: Recognize that leadership is fundamentally a service profession. Your job is not to provide all the answers, but to remove the obstacles that prevent your team — the true experts — from finding them.

By focusing on the fulfillment and flourishing of your people, you don’t just achieve better business results; you build a resilient, adaptive, and enduring organization. This is the only future worth building, and the human-centric leader is the only one who can guide us there. Now, go light that fire!

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Trader Joe’s Loyalty Program Has No Points or Perks

Trader Joe's Loyalty Program Has No Points or Perks

GUEST POST from Shep Hyken

If you’ve shopped at a Trader Joe’s grocery store, you are familiar with their combination of high-quality products and a great customer experience delivered by friendly, helpful, knowledgeable employees, also known as teammates. The retailer has an incredibly loyal base of customers. Its loyalty program, if you want to call it that, has nothing to do with points or perks. There’s no loyalty card to punch. Its loyalty program is simply about creating enough value to turn a one-time customer into a loyal customer.

This type of loyalty is the envy of many retailers—and any other business with a formal “loyalty program.” It’s been my position that most loyalty programs aren’t really based on loyalty. They are marketing programs that drive repeat business. Often there are incentives such as points that accrue for free merchandise and discounts. Take the airlines, for example. Almost all have a frequent flier program that offers points/miles and perks to returning passengers. The more you fly, the closer you get to a free trip or a complimentary first-class upgrade. But what happens if the points and perks go away? Would the passenger still choose that airline? Or would they go with an airline that offers a lower price or a more convenient schedule?

True loyalty is about an emotional connection. The customer enjoys the experience, the products and the employees so much that they wouldn’t think of doing business elsewhere. And as a bonus, this level of loyalty makes price less relevant.

This is precisely what Trader Joe’s has done. Without the typical customer loyalty program, it has created an experience that drives repeat and loyal business. In a sense, it is a throwback to an era of simply taking care of the customer with a good, old-fashioned customer experience and product quality. Furthermore, they don’t participate in e-commerce and other shopping options that you might find at other grocery stores and retail outlets.

Is this type of loyalty sustainable? It’s worked in the past. It’s Trader Joe’s brand reputation. Will it take them into the future?

In a recent RetailWire article, experts weighed in on the question, “Will the lack of e-commerce, a loyalty program or discounts found at other grocers become bigger liabilities for the chain down the road?”

Neil Saunders, managing director of GlobalData says, “The lack of e-commerce at Trader Joe’s may not be everyone’s preference. However, the proposition is so strong across so many attributes—value, quality, taste, uniqueness of offer—that most consumers are willing to overlook this and visit stores. This shows up in Trader Joe’s strong trading numbers over the past few years: it has gained market and shopper share.”

Bob Amster, principal at Retail Technology Group, says, “The store experience is the brand at Trader Joe’s. They are unequaled in their segment.”

George Anderson, editor-in-chief at RetailWire, weighs in with his comment, “Trader Joe’s rationale has been that it offers the lowest price possible to customers on a day-in and day-out basis and that added expenses such as loyalty programs will only drive prices up. The company counts on developing true loyalty with its customers, in the human sense, by offering products they value and backing them up with a no questions asked and no receipt required guarantee. It also excels at hiring people who are true brand ambassadors who customers value for their knowledge and willingness to help. If there was ever a retailer that didn’t need a loyalty program—Trader Joe’s is it.”

There are many more comments, and most of them reflect the views of the experts above.

Trader Joe’s is a benchmark of value that other retailers (not just grocers) should aspire to reach. They have good products, competitive pricing and incredible service. That keeps them in the game—and at the top of the game. And as for a loyalty program, Trader Joe’s already has one. It’s their customer experience. That’s what gets customers to say, “I’ll be back!”

This article originally appeared on Forbes

Image Credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Leading Your External Innovation Network

Orchestrating Collaboration

Leading Your External Innovation Network

GUEST POST from Art Inteligencia

The days when a single organization could dominate innovation solely through internal R&D labs are over. In the age of exponential change, innovation is a contact sport. As a thought leader focused on human-centered change and innovation, I see the most successful companies shifting their focus from being self-sufficient inventors to becoming expert orchestrators of external networks. They understand that the collective intelligence of an ecosystem—comprising startups, universities, competitors, and even customers—far exceeds the capability of any lone corporation.

Leading an external innovation network is fundamentally different from managing an internal team. It requires shifting from command-and-control to influence and co-creation. It’s about building a robust, diverse, and fluid network of partners who share a common purpose but bring radically different skills and perspectives. This isn’t just “open innovation”; it’s strategic, purpose-driven collaboration, designed to achieve breakthroughs that would be impossible alone. The challenge for today’s leaders is not acquiring external assets, but mastering the art of the symbiotic relationship, where mutual value and growth are guaranteed.

The Three Imperatives of Network Orchestration

To successfully lead an external innovation network, a leader must focus on three core imperatives:

1. Define the Shared Problem, Not the Solution

External partners aren’t looking for a contract; they’re looking for a mission. Your organization must clearly articulate the Wicked Problem it aims to solve (e.g., “How do we make urban logistics carbon-neutral?” rather than “We need a faster drone model”). Defining the problem invites a diversity of approaches and technologies. Defining the solution constrains creativity and filters out the radical ideas often found outside your walls. This clarity establishes the shared purpose that binds the network.

2. Design the Interface for Trust and Speed

Bureaucracy kills collaboration. The interface between your company and its external partners must be lean, fast, and built on psychological safety. This means simplifying IP agreements, offering flexible contracting models (like joint ventures or co-development agreements rather than simple vendor contracts), and establishing clear, transparent communication channels. Trust is the transactional currency of the external network, and a fast, clear process is the best way to earn it, particularly with agile startups.

3. Cultivate a Portfolio of Relationship Models

Not all external partners are created equal. A startup requires venture capital and mentorship; a university needs joint research grants and data access; a mature competitor might require a formal standards consortium. Successful orchestrators manage a portfolio of relationship models, matching the right type of engagement (e.g., challenge, investment, acquisition, co-development) to the specific partner and the innovation maturity level. This avoids treating every partner like a transactional vendor.

The Internal Barrier: Managing Cultural Change

External innovation is doomed to fail if the internal culture remains resistant. Leaders must proactively combat the pervasive “Not Invented Here” (NIH) syndrome. This requires:

  • Mandating “External Ambassadors”: Creating roles or rotating assignments where internal experts are rewarded for successfully sourcing and integrating external ideas.
  • Measuring Network Health: Shifting innovation metrics to include Relationship Velocity (how fast partners move from ideation to pilot), Diversity Index (the variety of partners used), and the Rate of External Integration.
  • Celebrating External Wins: Publicly celebrating the external partners and the internal teams who worked with them, positioning collaboration as a prestigious act of corporate agility.

The goal is to transform internal employees from being gatekeepers of ideas into curators and integrators of solutions.


Case Study 1: P&G’s Connect + Develop (C+D) Program

The Challenge:

In the early 2000s, P&G realized its internal R&D productivity was declining, despite massive investment. They were constrained by the “Not Invented Here” syndrome and needed to source more ideas and technologies from the outside to meet ambitious growth targets.

Network Orchestration Model:

P&G fundamentally shifted its innovation strategy to Connect + Develop (C+D). This was not a passive idea submission portal; it was a global, active network orchestration effort. They created specialized internal “Technology Entrepreneurs” whose sole job was to scout, broker, and integrate external innovations. Key partnerships included:

  • NineSigma: Used to run open challenges and solicit solutions from a vast network of scientists and small firms worldwide.
  • Innovation Intermediaries: Partnering with consultants and organizations that specialize in linking technology with unmet consumer needs.

Crucially, P&G made its own proprietary technologies available to partners, fostering a two-way intellectual property exchange built on mutual benefit. P&G offered scale and market access; partners offered speed and radical concepts.

The Innovation Impact:

Within a few years, C+D was responsible for over 50% of P&G’s product initiatives and billions in revenue growth. Iconic products like the Swiffer Duster and Olay Regenerist were either fully or substantially developed using external technology. P&G demonstrated that external innovation is not a marginal activity but the main engine of corporate growth when expertly orchestrated.


Case Study 2: BMW’s Open Manufacturing Platform (OMP)

The Challenge:

BMW, like all automotive manufacturers, faced the challenge of digitizing its vast, complex global production network. Achieving real-time data analysis, predictive maintenance, and operational efficiencies required a common data and technology standard across its supply chain and factory floor, a goal too large for one company to tackle.

Network Orchestration Model:

Instead of building a proprietary solution, BMW co-founded the Open Manufacturing Platform (OMP) with Microsoft. OMP is an open, community-driven initiative built on open standards and open source technologies (specifically, the Microsoft Azure cloud platform). The goal was to create a common reference architecture for industrial IoT and AI solutions. BMW actively encouraged competitors and suppliers—including Daimler, Bosch, and hundreds of smaller tech firms—to join. They relinquished proprietary control to foster a pre-competitive collaboration space for infrastructure, ensuring they could focus their internal R&D on differentiated applications.

The Innovation Impact:

By orchestrating this platform, BMW gained access to a wider pool of talent and accelerated the development of key manufacturing solutions. The OMP rapidly became an industry standard, benefiting BMW by creating a harmonized, scalable technology ecosystem that they could then build differentiated applications on top of. This case illustrates leading an external network not through ownership, but through platform stewardship, focusing on shared infrastructure to unlock superior results for all participants, dramatically reducing the cost and risk of digital transformation.

The future belongs to the innovation ecosystem architect. To succeed, leaders must cultivate a culture that views external partners not as threats or transactional vendors, but as co-investors in a shared future. It requires courage to give up some control, trust to open up the IP discussion, and clarity to define the societal or market challenge you are collectively addressing. By mastering the orchestration of this dynamic network, your organization can move from incremental improvement to exponential, sustainable breakthrough.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Google Gemini

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Designing Innovation – Accelerating Creativity via Innovation Strategy

Designing Innovation - Accelerating Creativity via Innovation Strategy

GUEST POST from Douglas Ferguson

To innovate is to survive.

As an overwhelming 80% of founders believe innovation to be the heart of organizational growth, employing an innovation strategy that promotes,  facilitates, and feeds innovation is essential.

Developing a solid plan for facilitating innovation in your organization is a necessary step in your company’s growth. In this article, we’ll discuss the best ways to harness innovation as we explore the following topics:

  • The Source of Innovation
  • What is an Innovation Strategy?
  • Strategizing for Innovation
  • Innovating from Within
  • A System of Innovation

The Source of Innovation

Innovation often feels like a form of magic: it’s a powerful yet elusive force that drives the best ideas and creates the greatest breakthroughs. While some prefer to wait for inspiration to strike, happenstance is hardly the driving force behind innovation.

The true source of innovation is the organization itself. Leaders must intentionally create systems, processes, and strategies that allow for innovation at every turn.

Innovation is similar to any other corporate function as it requires careful strategizing to make the best ideas come to life. In doing this, leaders can set the stage and make the most innovative ideas and processes a regular practice in their organization. Ultimately, innovation may appear in the initial spark of a great idea, but it takes purposeful, thoughtful, and conscious planning for a great idea to exist beyond that moment of genius.

What is an Innovation Strategy?

Driving organizational innovation starts with creating an innovation strategy. An innovation strategy identifies processes that allow for the most creative and effective solutions.

The ideal innovation strategy allows an organization to zero in on its audience’s expectations by:

  •  Identifying customers’ unmet needs
  • Targeting these needs for growth

A healthy innovation strategy allows an organization to create the most efficient pathways to resolving these needs and growing its company. Effective strategies for innovation follow a prioritization method to help teams understand which ideas hold the highest return. In creating a solid innovation strategy, leaders must develop a system that can be repeated time and again.

Strategizing for Innovation

From defining your goals to using tech to transform your organization into a hybrid model, the possibilities are endless when it comes to innovation. As you design your innovation strategy, it’s essential to understand the nuances of innovation. Working with an innovation consultant can help you iron out a strategy that’s best for your team. With an expert in innovation, you’ll be able to better determine effective next steps toward the business’s goals.

Consultants are equipped to explain the subtleties in innovative strategizing, such as the various types of innovation:

  • Routine Innovation.

Routine innovation is a building block that adds to the company’s pre-existing structure, such as its customer base or earlier versions of a product.

  • Disruptive Innovation.

Disruptive innovation results in a new business model that disrupts or challenges the competition’s business models.

  • Radical Innovation.

Radical innovation introduces new inventions, software, or technology to completely transform an existing business model. This type of innovation is best used to help organizations achieve a competitive advantage in the market.

  • Architectural Innovation.

Architectural innovation uses new technology to create new markets. Essentially, architectural innovation changes the entire overall design of a product by redesigning existing components.

In creating the best innovation strategy for your current needs, take into account the following guidelines:

  • Clarifying your goals and priorities.

The right innovation strategy outlines your organizational goals and efforts to identify the best actionable steps to achieve these goals.

  • Fostering alignment within your organization.

Alignment should be at the center of any innovation strategy. Everyone must be aligned in pursuing a common goal for an organization to achieve new ideas and an innovative way of working.

  • Encouraging your team to keep improving.

Complacency kills innovation. Make sure your company is always ready to move on to the next great idea by making continuous growth and development a key part of your innovation strategy.

  • Reaching long-term success.

Focusing on reaching long-term success is an essential part of any innovation strategy.

Innovating From Within

An innovation strategy becomes the most effective when leaders can ingrain the processes and practices into their culture. Once innovation becomes an integral part of how a team works, they’ll be able to keep innovation top-of-mind.

By innovating from within, you’ll create a sustainable innovation strategy that becomes part of your company culture. Consider these pillars of innovation as you center innovation strategy at the heart of your company:

  1. Models: Innovation strategies fall into two models:
  • Business model innovation
    In this process, an organization completely adapts its business model to add value to its customers.
  • Leveraging an existing business model
    This process allows an organization to use its existing business model while bringing innovation to the business itself.
  1. Intrapreneurship
    Intrapreneurship empowers employees to act as entrepreneurs while working within the company. This encourages each person to create and act on their ideas, thus fostering a culture of ongoing company-wide innovation.
  2. Corporate Accelerator
    Corporate accelerators are programs started by larger enterprises, offering aspiring entrepreneurs the opportunity to find mentors, access seed capital, and make important connections.
  3. Innovation Labs
    Innovation labs are a starting point for R&D teams and startups to facilitate new ideas.
  4. Open Innovation Program
    This model of R&D encourages existing employees to collaborate on new business ideas that add value to the company.
  5. External Accelerators
    Though external accelerators don’t meet in-house, they can add incredible value to an organization. Businesses can use external accelerators to advance startups and drive concepts that align with their goals and needs without covering the costs of running an in-house program.
  6. Collaboration
    Collaboration is an integral component in shaping a cohesive innovation strategy. Through constant discussion, interaction, and creative collaboration, all members of an organization work together to bring their ideas to life.
  7. Ideation
    Managing innovation requires organizations to manage ideation. In doing so, leaders work to identify the best plans for analyzing, gathering, and implementing the right ideas. Ultimately, companies need an effective system that will transform an idea into a process that gets results.
  8. Measurement
    Innovation strategies should include a plan to measure success by considering relevant metrics for each goal. For example, KPIs such as email subscribers, website traffic, and social shares are excellent metrics for tracking brand awareness.

A System of Innovation

Developing a comprehensive innovation strategy must go beyond general objectives such as achieving growth, creating value, and beating competitors. To truly create company-wide change through innovation, organizations should clearly articulate specific objectives that will allow for the most sustainable competitive advantage.

A thorough innovation strategy successfully embeds innovation in the very system of an organization. To implement such systemic innovation, design your innovation strategy with the following objectives:

  • Creating Long-Term Value for Potential Customers

An innovation strategy should always consider the most effective ways to create long-term value for customers. In developing a cohesive strategy, consider the type of value you’re aiming to create through innovation. Value can be created in many ways, including improving customer experience, making a product more affordable, or benefiting society at large.

In your efforts to identify what values to zero in on, consider those that will have the greatest impact in the long term. This way, your innovation strategy will include continuously iterating towards better designs in the future.

  • Capturing Value Generated From Innovations 

Innovations easily attract competitors that can pose a risk to the original product or idea. In your efforts to create a thorough innovation strategy, consider how your company plans to capture the value its innovations create.

For example, a company that creates an exciting new product should be prepared for its competition to create more affordable prototypes. In the worst-case scenario, the competition may capture the value of the innovation.

Consider these risks in your innovation strategy by identifying what complementary services, products, assets, and capabilities may improve customer loyalty. This way, you’ll already have a plan in place to ensure your organization continues to profit from every innovation.

  • Strategizing for Business Model Innovation

Technology plays an important role in innovation but isn’t the only path to new ideas. In developing a robust innovation strategy, consider the level of technology and your preferred method of innovation to pursue.

Harnessing the magic of innovation takes careful planning. Need help driving innovation in your organization? At Voltage Control, we help leaders develop innovative strategies through change! Contact us today to discuss the best path to innovation. 

Image credit: Pexels

Article first published here: voltagecontrol.com

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Experience Metrics That Matter

Measuring the Success of Human-Centered Design

The Experience Metrics That Matter

GUEST POST from Chateau G Pato

In the world of human-centered change and innovation, we passionately advocate for putting people first. We champion empathy, user research, iterative prototyping, and the relentless pursuit of meaningful solutions to real human problems. But how do we prove its value? How do we measure the success of truly human-centered design (HCD) in a world often fixated on traditional business KPIs?

Too often, organizations fall back on proxy metrics: conversion rates, bounce rates, or even feature adoption without truly understanding the quality of the experience. These are important, but they don’t tell the whole story. The true impact of human-centered design (HCD) lies in its ability to foster engagement, satisfaction, and loyalty by creating experiences that genuinely resonate with users’ needs and emotions. As leaders, we need to move beyond vanity metrics and embrace a more holistic, experience-driven measurement framework that directly reflects the human impact, and crucially, links back to measurable business value.

Beyond the Obvious: Unpacking Experience Metrics

Measuring human experience requires a blend of quantitative data and qualitative insights. These two forms of data are symbiotic; quantitative metrics tell you what is happening, while qualitative insights explain why it’s happening. Here are the categories of metrics that truly matter:

1. Usability & Efficiency Metrics (The “Can They Do It?” Factor)

These classic metrics evaluate how easily and effectively users can achieve their goals.

  • Task Completion Rate: The percentage of users who successfully complete a defined task. A core indicator of basic functionality and intuitive design.
  • Time on Task: How long it takes users to complete a specific task. Lower is often better, indicating efficiency and reducing user frustration.
  • Error Rate: The number of mistakes users make when interacting with a product or service. Fewer errors imply clearer design and a more forgiving user interface.
  • System Usability Scale (SUS): A quick, reliable questionnaire (10 items) that gives a subjective measure of usability, providing a standardized score for comparison.

2. Satisfaction & Emotional Connection Metrics (The “How Do They Feel?” Factor)

These delve into how users feel about their interaction, which is crucial for loyalty and advocacy. These are often captured through direct feedback.

  • Net Promoter Score (NPS): Measures user loyalty and willingness to recommend. It’s a powerful proxy for overall satisfaction and brand affinity, directly impacting word-of-mouth growth.
  • Customer Satisfaction Score (CSAT): Directly asks users about their satisfaction with a specific interaction or aspect of the product/service. Context-specific and highly actionable.
  • Customer Effort Score (CES): Measures how much effort a customer has to exert to get an issue resolved, a request fulfilled, or a product purchased/returned. Lower effort correlates strongly with higher loyalty and reduced support costs.
  • Emotional Response Metrics: Through qualitative feedback (interviews, open-ended surveys), sentiment analysis, or even biometric data (if appropriate), understanding the emotional journey (e.g., frustration, delight, confusion) provides invaluable why behind the numbers.

3. Engagement & Retention Metrics (The “Will They Come Back?” Factor)

These show whether the experience is compelling enough to keep users coming back and deeply involved.

  • Repeat Usage/Purchase Rate: How often users return or make repeat transactions. A strong indicator of sustained value and an enjoyable experience.
  • Churn Rate: The percentage of users who stop using a product or service. High churn often points to a failing experience that needs immediate HCD intervention.
  • Feature Adoption Rate: While not a vanity metric if tied to deeper goals, it shows how readily users embrace new functionalities that are designed to help them, indicating perceived value.
  • Lifetime Value (LTV): The total revenue a business expects to earn from a single customer over their relationship. A truly human-centered experience drives higher LTV by building lasting relationships.

“Measuring human-centered design isn’t just about counting clicks; it’s about quantifying empathy. It’s about understanding if we’ve truly made someone’s life better, easier, or more enjoyable, and how that translates to sustainable business value.”
</blockquote >

Connecting Experience Metrics to Business Outcomes

The beauty of well-executed HCD is that improved experience metrics directly correlate with significant business advantages:

  • Increased Revenue: Higher NPS and CSAT lead to greater customer loyalty, repeat purchases, and referrals. Reduced CES frees up customer service resources and improves conversion rates.
  • Reduced Costs: Lower error rates and improved usability mean fewer support calls, less rework, and faster training. Increased retention reduces customer acquisition costs.
  • Competitive Advantage: A superior, more empathetic user experience becomes a powerful differentiator in crowded markets, leading to stronger brand equity and market share.
  • Innovation Velocity: Understanding user pain points through these metrics provides clear direction for future innovation, ensuring product development is always aligned with genuine needs.

Case Study 1: Airbnb and the Power of Experience-Driven Growth

The Challenge:

In its early days, Airbnb struggled with user trust and getting hosts to provide appealing listings. Many early photos were low quality, leading to poor booking experiences and slow growth. Traditional metrics might have focused on mere listing numbers.

Human-Centered Design Intervention:

Instead of scaling marketing, Airbnb’s founders went to New York, noticed the low-quality photos, and realized the problem was a lack of user-generated experience value. They began offering professional photography services to hosts, not just as a perk, but as a core design intervention. They also invested heavily in designing a seamless, trustworthy two-sided marketplace, focusing on host and guest profiles, reviews, and secure payment systems. The goal was to reduce anxiety and build emotional safety into every step of the booking process.

The Experience Metrics Impact:

This HCD approach directly impacted booking conversion rates, but more importantly, it skyrocketed user satisfaction (CSAT), which drove repeat bookings (retention) and positive word-of-mouth (NPS). By focusing on the end-to-end human experience—from initial search to post-stay review—Airbnb fostered deep loyalty, proving that investing in experience design translates directly into exponential business growth and market leadership. The photography intervention alone reportedly doubled weekly revenue in some cities, demonstrating a clear ROI from HCD.


Case Study 2: The Redesign of the U.S. Department of Veterans Affairs (VA) Website

The Challenge:

For years, veterans faced a fragmented, confusing, and often frustrating digital experience when trying to access critical services (healthcare, benefits, education) from the VA. Multiple websites, inconsistent navigation, and complex jargon led to high customer effort (CES) and low task completion rates for vital actions.

Human-Centered Design Intervention:

The VA launched a massive HCD initiative, consolidating over 400 disparate websites into a single, unified VA.gov platform. The process began with extensive user research, involving thousands of veterans and their families, to map their journeys and identify pain points. Designers focused on simplifying language, creating intuitive navigation, and prioritizing the most critical tasks. The design was iterative, with continuous user testing and feedback loops at every stage.

The Experience Metrics Impact:

The redesign dramatically improved Task Completion Rates for key services and significantly reduced Customer Effort Score (CES). Veterans reported being able to find information and apply for benefits much more easily, leading to a palpable increase in overall satisfaction (CSAT). While direct revenue isn’t the goal, the reduction in support calls due to self-service, the improved access to benefits, and the enhanced trust in government services all represent immense value, directly attributable to a rigorous human-centered design process focused on alleviating user pain and delivering an efficient, empathetic experience. This translates into operational cost savings and improved public service outcomes.

Practicalities: Collecting the Right Data

Collecting these metrics effectively involves a multi-pronged approach:

  • Analytics Tools: For quantitative metrics (time on task, completion rates, churn), robust analytics platforms are essential.
  • Survey & Feedback Tools: For NPS, CSAT, and CES, integrate in-app surveys, email questionnaires, and feedback widgets strategically.
  • User Research: Conduct regular qualitative interviews, usability testing, and ethnographic studies to uncover the why behind the numbers. This is where true empathy is built.
  • Customer Service Data: Analyze support tickets, call logs, and chat transcripts for recurring pain points and emotional language.

The challenge lies not just in collecting data, but in synthesizing it into actionable insights that fuel continuous, human-centered improvement.

Measuring the success of human-centered design goes far beyond simple A/B tests. It requires a commitment to understanding the full spectrum of the human interaction: how easy it is, how it makes people feel, and whether it builds lasting relationships. By diligently tracking and acting on these experience metrics, leaders can not only justify their investment in HCD but also continuously refine their offerings to create a truly better world for their users, one thoughtfully designed interaction at a time.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Unsplash

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Five Key Skills for Chief Transformation Officers

Five Key Skills for Chief Transformation Officers

GUEST POST from Art Inteligencia

As digital transformation continues to become more commonplace in the modern business landscape, the role of the Chief Transformation Officer (CTO) has become increasingly important. A CTO is responsible for leading and managing large-scale, enterprise-wide transformation initiatives that typically involve multiple stakeholders, departments, and processes.

Given the complexity of their role, CTOs must possess a blend of technical and leadership skills in order to be successful. Here are five key skills that every CTO should have:

1. Strategic Thinking

The CTO needs to be able to identify and prioritize potential areas of transformation in order to develop a comprehensive and effective transformation plan. This requires a deep understanding of the organization and its goals, as well as the ability to think strategically and plan ahead.

2. Change Planning, Leadership and Management

The CTO must be able to effectively lead and manage the transformation process, which includes developing and implementing a plan, managing stakeholders, and ensuring that the transformation is successful. This requires a deep understanding of change planning, leadership, and management principles and processes. Ideally, they should be a certified Human-Centered Change professional, skilled at leveraging the Change Planning Toolkit™.

3. Cross-Functional Communication

The CTO must have excellent communication skills in order to effectively communicate the transformation plan and objectives to stakeholders across functional siloes, as well as to ensure that everyone is on the same page throughout the process. The Change Planning Canvas™ is a great tool for getting everyone literally all on the same page for change, and is introduced in Braden Kelley’s best-selling book Charting Change.

4. Technical Expertise

The CTO must possess a strong understanding of the technical and operational aspects of the organization in order to develop effective transformation plans and strategies. This may involve a deep understanding of data, analytics, and enterprise systems.

5. Relationship Building

The CTO needs to be able to build relationships with stakeholders across the organization in order to ensure that everyone is on board with the transformation plan and objectives. This requires the ability to understand different perspectives and build consensus among stakeholders.

These five skills are essential for any CTO to be successful in their role. With the right skillset and a strategic approach, a CTO can lead their organization to success and ensure a successful transformation.

To read more about Chief Transformation Officers, see my other article here:

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

6 Ways to Successfully Engage Thought Leaders on Your Innovation

6 Ways to Successfully Engage Thought Leaders on Your Innovation

GUEST POST from Teresa Spangler

The direct, early engagement with key thought leaders delivers dividends throughout the commercialization process and brings unforeseen opportunities rapidly. However, it is not for the faint of heart. Your innovation is your baby and thought leaders will inevitably tell you that your baby is ugly. But this is the moment of truth: can you defend your innovations’ value proposition? Can you demonstrate that the innovation can stand up to simpler substitution products or services? And can you easily and succinctly articulate the vision you have for changing markets?  You can choose to listen and internalize the information or reject it as irrelevant to your quest. Do the latter at your peril. Here are some things to help guide you and reinforce your strength against the onslaught of challenges:

  1. First map the key thought leaders in your market and strategize on how you will engage each one. Some are open to conversation. Some require only a response to their online presence. Some you only have to challenge at a conference. There are lots of ways to get your innovation in the discussion other than a simple email. Get into the community and become a voice.
  2. Prep your “diffusion” strategy with a solid messaging plan. Have your elevator pitch down pat. Build several versions to match the interests and concerns of the thought leader. Know what words are impactful and which ones cause confusion. Often success is found in a single word. Most importantly, change the words if they don’t work! We see too many people staying with messages that don’t resonate, only to repeat and expect a different outcome.
  3. Go quick and go hard. Gain an early review of innovation value proposition no matter what it takes. Get it out there in the open. We see so many early innovation diffusion efforts tip-toe around their innovations’ value in the hopes that confusion will ward off negative feedback. Charge indirectly. Here is where many engineers use techno-babble to project a larger picture than is warranted. Don’t let this happen. The more complicated your technology explanation the more confusion you create and the longer it takes to get to the real value of what you are trying to do.
  4. Always follow-up on suggestions, objections or new ideas learned from your engagement with a thought leader. The gold is in the adaptation of your innovations’ value to the perceptions of the thought leaders. Adapt and be agile in how you work with these people. It takes effort to place your innovation within context of the existing market noise and it takes time to internalize any new information.
  5. Work with thought leaders to expand on boundary information; this is the information that influences perceptions but may not directly relate to your innovation. Keep your radar aperture wide open to take in this influencing information. Often this is where the value reinforcement messaging is found. Keep your discussions open to tangents that relate to your innovation.
  6. Know the downstream impact of your thought leader association. Create a stakeholder relationship map. Who will the thought leader influence? Who will listen to their opinions that you can then go to later and investigate the propagation of your messaging?

One final note: Seek thought leaders from a diverse set of industry, public policy, academia and social media. This diversity will ensure a comprehensive picture of the changes and challenges your innovation will produce.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Leading with Purpose

Inspiring Your Team to Innovate for a Better World

Leading with Purpose

GUEST POST from Art Inteligencia

In my work driving human-centered change and innovation, I constantly encounter one critical bottleneck: innovation fatigue. Teams are burned out from chasing incremental gains and feature releases that feel meaningless in the grand scheme. The truth is, in an age of perpetual disruption and global challenges, the transactional motivation of a paycheck or a bonus is no longer enough. To unlock true, sustainable, and groundbreaking innovation, leaders must tap into the most potent human fuel available: purpose.

Leading with purpose means defining a company’s existence by the positive impact it makes on the world, not just the profit it generates. This isn’t corporate social responsibility (CSR) as a separate program; it’s embedding a higher mission into the very core of your business model and challenging your teams to innovate against that purpose. When innovation is tied to solving a real-world problem—climate change, inequality, health access—it ceases to be a chore and becomes a moral imperative</ strong>. This transforms employee engagement into a personal crusade and is the engine of exponential change.

The Psychology of Purpose-Driven Innovation

Why does purpose drive better innovation? The answer lies in human psychology and organizational dynamics:

  • Unlocking Intrinsic Motivation: When employees believe their work matters, they shift from external rewards (salary) to internal rewards (meaning and mastery). Intrinsic motivation is the only reliable engine for the sustained, high-quality effort required for breakthrough innovation.
  • Fostering Psychological Safety: Innovating for a better world often requires radical, untested ideas that challenge the status quo. Purpose provides a North Star that justifies the risk. Teams feel safer proposing disruptive concepts if the ultimate goal is clearly noble and aligned with the company’s mission.
  • Attracting and Retaining Top Talent: Today’s most valuable talent—especially Millennials and Gen Z—demand that their employers align with their personal values. Purpose-driven companies don’t just hire employees; they recruit mission partners, dramatically lowering turnover and improving the quality of the talent pipeline.

The Purpose-Led Innovation Playbook for Leaders

Harnessing purpose requires more than a mission statement; it requires concrete organizational action.

1. Define the Problem, Not Just the Product (The North Star)

Your purpose must be defined in terms of a global or societal problem your company is uniquely positioned to solve. For example, a water technology company shouldn’t just focus on selling filtration units; their purpose is “ensuring access to clean, safe drinking water globally.” This shifts the team’s focus from product features to system-level innovation and forces them to explore adjacent, higher-impact solutions.

2. Democratize Impact: Purpose as a Portfolio

Purpose cannot be confined to the executive suite or the CSR department. Leaders must push the challenge down to every team. The accounting department can innovate around reducing energy consumption in data processing. The HR team can innovate around creating a truly equitable hiring system. Every function must be challenged to find their unique contribution to the greater mission, creating a purpose portfolio across the organization.

3. Measure Meaning: Calculate Purpose Return on Investment (P-ROI)

Innovation KPIs must reflect the purpose. Instead of merely measuring Q4 profit, measure the Purpose Return on Investment (P-ROI) — the financial gain achieved per unit of societal good (e.g., revenue generated per gallon of water saved, or profit earned per person positively impacted). This makes the connection between doing good and doing well undeniable and keeps purpose strategically funded.


The Guardrail: Avoiding the Trap of Purpose-Washing

If purpose is merely a marketing slogan and not an operational reality, it leads to cynicism and organizational collapse. Purpose-washing is the biggest threat to this strategy. Authenticity requires three things:

  • Transparency: Publicly reporting failures and challenges, not just successes.
  • Sacrifice: Being willing to exit profitable lines of business that conflict with your purpose (e.g., stopping the use of cheap, non-recyclable materials).
  • Consistency: Ensuring the purpose is reflected in the CEO’s compensation structure, the performance review criteria, and the capital allocation process.

Case Study 1: Patagonia and the Radical Purpose of Longevity

Challenge:

In the apparel industry, the business model is built on high volume and obsolescence. Patagonia’s founder, Yvon Chouinard, saw this as fundamentally at odds with his environmental purpose: “We’re in business to save our home planet.”

Purpose-Driven Innovation:

Patagonia innovated directly against the destructive industry standard by introducing the “Worn Wear” program. This wasn’t marketing; it was a radical business innovation. The company created the largest clothing repair facility in North America, actively encouraging customers not to buy new items but to repair the old ones. They challenged their design teams to innovate using circular economy principles — designing clothes to be easily repairable and, eventually, recyclable. Their famous 2011 “Don’t Buy This Jacket” campaign was an act of purpose-driven marketing that paradoxically drove long-term brand loyalty and sales growth.

The Result:

By innovating for product longevity and reduced consumption, Patagonia turned an environmental constraint into a massive competitive advantage. Customers pay a premium not just for quality, but for the moral alignment, proving that when purpose is real, it fuels a deeply disruptive form of innovation.


Case Study 2: Unilever’s Sustainable Living Plan (USLP)

Challenge:

As a global fast-moving consumer goods (FMCG) giant, Unilever was facing pressure to grow rapidly in emerging markets while simultaneously addressing massive supply chain, water consumption, and public health issues associated with its products.

Purpose-Driven Innovation:

Unilever launched the USLP, committing to decouple growth from its environmental footprint while increasing its positive social impact. This wasn’t a PR move; it was a strategic mandate that forced innovation across every brand. For example, the Lifebuoy soap brand was challenged not just to sell soap, but to promote health and hygiene education globally. The innovation wasn’t just in the product itself, but in the distribution and education models — creating low-cost, high-impact hygiene programs that simultaneously grew market share by building new consumer habits. Similarly, their product teams innovated packaging to reduce plastic use drastically, often finding cheaper, lighter, and more sustainable alternatives.

The Result:

Unilever found that its brands with the clearest social and environmental purpose (like Dove, Lifebuoy, and Ben & Jerry’s) consistently outperformed the rest of the portfolio, growing 50% faster and delivering 60% of the company’s growth. This is the irrefutable evidence that purpose is an innovation growth strategy, not a cost center.

The Agent of Change is no longer the CEO alone; it is the empowered employee, armed with a clear sense of purpose. Leaders must stop demanding innovation and start inspiring it by painting a vivid, compelling picture of the better world their team is building. This is how you move from incremental improvement to exponential, meaningful change. This is the ultimate form of human-centered leadership.

Go Ducks!

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How Transformational Leaders Learn to Conquer Failure

How Transformational Leaders Learn to Conquer Failure

GUEST POST from Greg Satell

When we think of great leaders their great successes usually come to mind. We picture Washington crossing the Delaware or Gandhi leading massive throngs or Steve Jobs standing triumphantly on stage. It is moments of triumph such as these that make indelible marks on history’s consciousness.

While researching my book, Cascades, however, what struck me most is how often successful change movements began with failure. It seems that those later, more triumphant moments can blind us to the struggles that come before. That can give us a mistaken view of what it takes to drive transformational change.

To be clear, these early and sometimes tragic failures are not simply the result of bad luck. Rather they happen because most new leaders are not ready to lead and make novice mistakes. The difference, I have found, between truly transformational leaders and those that fail isn’t so much innate talent or even ambition, but their ability to learn along the way.

A Himalayan Miscalculation

Today, we remember Mohandas Gandhi as the “Mahatma,” an iconic figure, superlatively wise and saintly in demeanor. His greatest triumph, the Salt March, remains an enduring symbol of the power of nonviolent activism, which has inspired generations to work constructively toward positive change in the world.

What many overlook, however, is that ten years before that historic event Gandhi embarked on a similar effort that would fail so tragically he would come to regard it as his Himalayan miscalculation. It was, in fact, what he learned from the earlier failure that helped make the Salt March such a remarkable success.

In 1919, he called for a nationwide series of strikes and boycotts to protest against unjust laws, called the Rowlatt Acts, passed by the British Raj. These protests were successful at first, but soon spun wildly out of control and eventually led to the massacre at Amritsar, in which British soldiers left hundreds dead and more than a thousand wounded.

Most people would have simply concluded that the British were far too cruel and brutal to be dealt with peacefully. Yet Gandhi realized that he had not sufficiently indoctrinated the protestors in his philosophy of Satyagraha. So he spent the next decade creating a dedicated cadre of devoted and disciplined followers.

When the opportunity arose again in 1930 Gandhi would not call for nationwide protests, but set out on the Salt March with 70 or 80 of his closest disciples. Their nonviolent discipline inspired the nation and the world. That’s what led to Gandhi’s ultimate victory, Indian independence, in 1947.

Learning To Overthrow a Dictator

If you looked at Serbia in 1999, you probably wouldn’t have noticed anything amiss. The country was ruled, as it had been for a decade, by Slobodan Milošević, whose power was nearly absolute. There was no meaningful political opposition or even an active protest movement. Milošević, it seemed, would be ruler for life.

Yet just a year later he was voted out of power. When he tried to steal the election, massive protests broke out and, when he lost the support of the military and security services, he was forced to concede. Two years later, he was tried at The Hague for crimes against humanity and found guilty. He would die in his prison cell in 2006.

However, the success of these protests was the product of earlier failures. There were student protests in 1992 that, much like the “Occupy” protests later in the US, quickly dissipated with little to show for the effort. Later the Zajedno (together) opposition coalition had some initial success, but then fell apart into disunity.

In 1998, veterans of both protests met in a coffee shop. They reflected on past failures and were determined not to repeat the same mistakes. Instead of looking for immediate results, they would use what they learned about organizing protests to build a massive networked organization, called Otpor, that would transcend political factions.

They had learned that if they could mobilize the public that they could beat Milošević at the polls and that, just like in 1996, he would deny the results. However, this time they would be prepared. Instead of disorganized protests, the regime faced an organization of 70,000 trained activists who inspired the nation and brought down a dictator.

A Wunderkind’s Fall from Grace

There is probably no business leader in history more iconic than Steve Jobs. We remember him not only for the incredible products he created, but the mastery with which he marketed them. Apple’s product launches became vastly more than mere business events, but almost cultural celebrations of expanding the limits of possibility.

What most people fail to realize about Steve Jobs, however, is how much he changed over the course of his career. Getting fired from Apple, the company he founded, was an excruciatingly traumatic experience. It forced him to come to terms with some of the more destructive parts of his personality.

While the Macintosh is rightfully seen today as a pathbreaking product, most people forget that, initially at least, it wasn’t profitable. After leaving Apple he started NeXT Computer which, although hailed for its design, also flopped. Along the way he bought Pixar, which struggled for years before finally becoming successful.

When Jobs returned to Apple in 1997 he was a very different leader, more open to taking in the ideas of others. Although he became enamored with iMovie, his team convinced him that digital music was a better bet and the iPod became the new Apple’s first big hit. Later, even though he was dead set against allowing outside developers to create software for the iPhone, he eventually relented and created the App store.

Before You Can Change the World, You First Must Change Yourself

We tend to look back at transformational leaders and see greatness in them from the start. The truth is that lots of people have elements of greatness in them, but never amount to much. It is the ability to overcome our tragic flaws that makes the difference between outsized achievement and mediocrity.

When Gandhi began his career as a lawyer he was so shy that he couldn’t speak up in court. Before the founders of Otpor became leaders of a massive movement, they were just kids who wanted to party and listen to rock and roll. Steve Jobs was always talented, was so difficult to deal with even his allies on Apple’s board knew he needed to go.

Most people never overcome their flaws. Instead, they make accommodations with them. It would have been easy for Gandhi to blame the British for his “Himalayan Miscalculation,” just as it would have been easy for the Otpor founders to blame Milošević for their struggles and for Jobs to continue to swing at windmills, but they didn’t. Instead, they found the capacity to change.

We all have our talents, but innate ability will only take you so far. In the final analysis, what makes transformational leaders different is their ability to transform themselves to suit the needs of their mission.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.