Tag Archives: Dominos

Genius of Rewarding Customers for Eating Other People’s Pizza

Dominos is riding the creativity train yet again, with their latest creative marketing idea. Following on the heels of Dominos Hotspots and Dominos Zero Click Ordering, they now have come up with a great idea for getting people to download … Continue reading

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Delivering Pizza to the Homeless

Innovation can come from a number of different potential sources of inspiration and insight. The most typical source of course is understanding customer needs. This is the source for the whole design thinking movement, but there are still a number … Continue reading

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Value Access Example – Domino’s Steady Pizza

Helping People Extract the Value You’ve Worked So Hard to Create I came across this great video from Domino’s Pizza Brazil that shows their new Steady Pizza concept. It’s a perfect example of the Value Access component of my Value … Continue reading

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