Who is Braden Kelley?
He is an innovation and transformation leader, design thinking facilitator, an author, innovation speaker, and makes tools for innovation & change .
He also co-founded the world's most popular innovation web site:
"I help organizations increase their organizational agility and accelerate their speed of innovation and organizational change.
If you're looking to create a culture of continuous change, tackle some of your innovation barriers, train your employees to be more innovative change agents, or to build a more profitable, more social business -- let's talk."
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Tag Archives: JTBD
The Jobs to be Done Playbook
Exclusive Interview for CustomerThink with Jim Kalbach The Jobs-to-be-Done (JTBD) approach offers a unique lens for viewing the people you serve. Instead of looking at the demographic and psychographic factors of consumption, JTBD focuses on what people seek to achieve … Continue reading
Posted in Innovation, marketing
Tagged authors, Books, Interviews, Jobs-to-be-Done, JTBD, Product Development, product management
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