Your Host: Braden Kelley
Innovation and transformation leader, design thinking facilitator, an author, innovation speaker, and makes tools for innovation & change .15,000+ Email Subscribers
He also created and sold the world's most popular innovation web site:
"I help organizations increase their organizational agility and accelerate their speed of innovation and organizational change.
If you're looking to create a culture of continuous change, tackle some of your innovation barriers, train your employees to be more innovative change agents, or to build a more profitable human-centered business -- let's talk."
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Tag Archives: Loyalty Archaeology
Black Friday Shows No Loyalty
Marketers love to hold up points-based loyalty programs as proof of their contribution to their company’s financial success through repeat purchase behavior. But traditional loyalty programs are nothing more than complicated, and expensive to manage, discount programs. Black Friday is … Continue reading →
Posted in marketing
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Tagged Black Friday, customer loyalty, loyalty, Loyalty Archaeology, Next Generation Loyalty
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Next Generation Loyalty – Part One
Loyalty Archaeology™ Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of … Continue reading →
Posted in marketing
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Tagged airline miles, customer loyalty, hotel points, Jobs-to-be-Done, JTBD, loyalty, Loyalty Archaeology, Next Generation Loyalty, NextGen Loyalty, rewards
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