Tag Archives: Google

Creating an Innovation Strategy that Works for Your Organization

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Creating an Innovation Strategy that Works for Your Organization

GUEST POST from Art Inteligencia

In today’s fast-paced and ever-changing business landscape, organizations must continually innovate to stay competitive. However, developing a successful innovation strategy requires careful planning and execution. It involves more than just having a creative vision; it requires aligning innovation efforts with organizational goals and ensuring a conducive environment for fostering innovative ideas. In this article, we will explore two successful case studies that exemplify the effective implementation of innovation strategies.

Case Study 1: Google’s 20% Time

Google, one of the world’s most innovative companies, has a renowned innovation strategy known as “20% Time.” In this strategy, Google allows its employees to spend 20% of their work time on projects they are passionate about, even if these projects are not directly related to their job responsibilities. This initiative has given birth to some of Google’s most successful products, including Gmail and Google Maps.

The 20% Time strategy showcases how empowering employees to pursue their own ideas can lead to breakthrough innovations. It encourages a culture of experimentation and risk-taking, fostering an environment where innovation thrives. By enabling individuals to work on personal projects, Google taps into the collective intelligence of its employees and unlocks their creative potential. This strategy has not only yielded successful products but also boosted morale, engagement, and retention.

Key takeaways from Google’s 20% Time strategy include:

1. Encourage autonomy: Provide employees with the freedom to explore their own ideas within a specified time-frame. This autonomy fuels their motivation and allows them to contribute their unique perspectives.

2. Communicate purpose: Ensure employees understand the purpose behind the 20% Time initiative. By aligning personal interests with organizational goals, individuals are more likely to pursue projects that have meaningful impact.

Case Study 2: 3M’s Post-it Notes

3M, a multinational manufacturing company, is widely recognized for its culture of innovation. Its most famous innovation is the humble Post-it Note, which was created by accident. In the 1970s, 3M engineer Spencer Silver was attempting to develop a strong adhesive but ended up discovering a weak one instead. The company recognized the potential opportunities in this “failed” experiment and encouraged employees to find practical applications for this adhesive.

Art Fry, another 3M employee, envisioned a reusable bookmark that could stick to paper without damaging it. This led to the birth of Post-it Notes. 3M’s innovation strategy, which emphasizes serendipity and supporting employees’ lateral thinking, played a pivotal role in the creation of this iconic product.

Key takeaways from 3M’s approach to innovation include:

1. Embrace spontaneous ideas: Give employees the flexibility to experiment and pursue unconventional ideas. Sometimes, the least expected developments can lead to game-changing innovations.

2. Nurture a supportive culture: Create an organizational culture that values and rewards innovative ideas. When employees feel supported and encouraged, they are more likely to explore alternative solutions without fear of failure.

Conclusion

Creating an innovation strategy that works for your organization involves providing the right environment, empowering employees, and encouraging creativity. The case studies of Google’s 20% Time and 3M’s Post-it Notes demonstrate the power of these strategies in driving successful innovation. By fostering an innovation-focused culture and enabling individuals to pursue their ideas, organizations can unleash their full potential and stay ahead in today’s dynamic business landscape.

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

Image credit: Pixabay

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At What Point Does Smart Become Stupid?

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At What Point Does Smart Become Stupid?

In addition to 2020 being the year of the Coronavirus COVID-19, some would also say that it was the year of the voice-activated smart device. Sales of smart speakers in 2019 reached 146.9 million units and 2020 will likely approach 200 million units or more. The final number depends on how many showed up under Christmas trees as the 4th quarter. In addition, during 2020 we started to see Alexa advertised for other contexts, including in Buick automobile advertisements. Which brings up a couple questions.

Question 1: Is the advertisement below a real advertisement or an April Fool’s Day fake advertisement?

Question 2: At what point does the trend that smart speakers began reach the point of stupidity?

To answer that question I recommend that we revisit my definition of innovation:

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” — Braden Kelley

The one thing that many product managers often forget is that invention and innovation are not the same thing, and so at some point product managers are likely to invest past the invisible line on different value dimensions beyond what people are willing to pay for.

This leads to products being designed and launched that while they might be revolutionary and inventive, they actually end up being unprofitable and not innovative at all because the foundations of the new offering never reach wide adoption.

Are we approaching this point with smart devices?

Let’s try and answer this question by answering the first question about the video.

YES – This is in fact a real product.

Now, how many of you are going to rush out to your home improvement store and purchase one of these faucets to replace your existing kitchen faucet?

What if I told you that it would cost you $800-1,000 compared to very nice kitchen faucets that can cost under $100?

Very few people are likely to replace their kitchen faucet unless it stops working or starts leaking profusely.

At the same time, Moen will definitely sell some of these faucets to people who must have the latest gadgets.

If you were the product manager or innovation manager involved with this product, before launching it you should ask:

  1. Will we sell enough of this smart faucet to justify the cost of developing and marketing it?

  2. Will this smart faucet create enough of a brand halo to help us sell more of our traditional faucets?

The answers to these questions may very well be – yes.

But if not, then we have reached a point where SMART starts to become STUPID.

But, don’t stop there. You should also ask yourself questions like:

  1. Does it take longer to get a glass of water using the smart method than the easy manual way?

  2. Could my grandmother install and use it without reading the directions?

  3. Is this new capability valuable enough to drive replacement?

If you are an inventor or a product manager, these kinds of questions are the type that you must always be asking yourself – even if you don’t like the answers.

If you still decide to go ahead with a product that will be unprofitable, you will at least do so with open eyes – and for the right reasons.

For more on this topic, please be sure and check out my previous article – Innovation or Not – Amazon Echo Frames

Keep innovating!


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The Power of Big Data

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Driving Innovation and Insights in the Digital Age

The Power of Big Data

GUEST POST from Art Inteligencia

In today’s digital age, the massive amounts of data generated every second have unparalleled potential to drive innovation and provide invaluable insights across various industries. With the advent of big data analytics, organizations can now harness this enormous volume of information to unlock new opportunities, improve decision-making processes, and foster growth. In this article, we will explore the transformative power of big data through two case studies, showcasing how businesses have leveraged it to drive innovation and gain unparalleled insights.

Case Study 1: Amazon’s Personalized Recommendations

Amazon, the world’s largest online retailer, has revolutionized the way we browse and shop by effectively utilizing big data analytics. By leveraging extensive customer data, including browsing history, purchase behavior, and product ratings, Amazon has developed an incredibly effective recommendation system that personalizes each user’s shopping experience.

Through the power of big data, Amazon’s algorithms analyze millions of data points to make predictions about a customer’s potential interests. These recommendations have significantly increased customer engagement, driving sales and loyalty. In fact, it’s estimated that approximately 35% of Amazon’s revenue comes directly from these personalized recommendations.

By leveraging big data insights, Amazon understands customer behavior patterns, which allows them to optimize their supply chain management, inventory, and product placement. This invaluable knowledge enables Amazon to forecast demand accurately, reduce costs, and optimize their operations, contributing to its position as an industry leader.

Case Study 2: Google’s Self-Driving Cars

The development of self-driving cars by Google’s parent company, Alphabet, illustrates how big data is transforming the automotive industry. Google’s autonomous vehicles rely on a multitude of sensors, including cameras, radar, and LIDAR, to collect and process vast amounts of real-time data about the vehicle’s surroundings.

Big data analytics enables these vehicles to react dynamically to changing road conditions, avoiding accidents, and providing a safe driving experience. Through machine learning algorithms, these cars continuously analyze the collected data to improve their decision-making capabilities over time.

Moreover, the data collected by these self-driving cars provides invaluable insights into traffic patterns, road conditions, and potential hazards. This knowledge can be utilized to optimize urban planning, reduce congestion, and improve infrastructure. By leveraging big data, Google has not only created a groundbreaking technology but has also paved the way for a smarter and safer future of transportation.

Conclusion

These case studies clearly demonstrate the immense power of big data in driving innovation and generating invaluable insights. From revolutionizing customer experiences to transforming entire industries, big data analytics has become an integral part of businesses across the globe. Embracing and effectively leveraging the potential of big data will not only enhance decision-making processes but also foster growth and lead to a more efficient and prosperous future in the digital age.

Image credit: Pixabay

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Building a Culture of Change: Strategies for Leaders

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Building a Culture of Change: Strategies for Leaders

GUEST POST from Chateau G Pato

Change is an inevitable part of any organization’s growth and success. Today, more than ever, leaders need to build and nurture a culture that embraces change, adaptability, and innovation. This article explores strategies that leaders can adopt to create a culture of change within their organizations, as evidenced by two compelling case studies.

Case Study 1 – Google’s 20% Time Policy

Google, one of the most innovative companies in the world, has a culture that emphasizes experimentation and risk-taking. One of their most well-known strategies for fostering a culture of change is its “20% Time” policy. This policy encourages employees to spend 20% of their work time pursuing projects and ideas that are not necessarily part of their assigned responsibilities. This approach has led to several significant innovations, such as Gmail and Google Maps. By allowing employees the freedom to explore and take risks, Google creates a culture that values change and empowers employees to drive it.

Leaders looking to build a culture of change can adopt similar strategies by encouraging experimentation and providing employees with the freedom to explore ideas outside of their immediate scope. This not only fosters creativity and innovation but also instills a sense of ownership and engagement among employees.

Case Study 2 – Zappos’ Holacracy

Zappos, the online shoe and clothing retailer, is known for its unique approach to organizational structure. In 2013, the company implemented a management philosophy called Holacracy, which replaces traditional top-down hierarchy with self-organizing teams. This system encourages continuous change, adaptability, and entrepreneurship.

By implementing Holacracy, Zappos allowed employees to have more autonomy and decision-making power, thereby empowering them to take ownership of their work. This approach has enabled the company to quickly adapt to changing market trends and customer demands. Zappos’ culture of change is built on the belief that every employee can contribute to the organization’s success and has the ability to drive positive change.

Leaders can learn from Zappos’ example by adopting a more decentralized approach to decision-making and empowering employees to take ownership of their roles. This not only motivates individuals but also enables the organization to quickly respond to changing environments and stay ahead of the competition.

Conclusion

Building a culture of change requires leaders to prioritize flexibility, innovation, and adaptability. Google’s “20% Time” policy and Zappos’ implementation of Holacracy provide valuable insights into fostering a culture that embraces change. By encouraging experimentation, empowering employees, and enabling decentralized decision-making, leaders can create an environment that not only welcomes change but also thrives on it. Embracing change is no longer an option for organizations; it is a necessity for survival and success in today’s rapidly evolving business landscape.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pixabay

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Building a Change-Ready Culture

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Exploring the key elements required to cultivate an organizational culture that embraces and welcomes change

Building a Change-Ready Culture

GUEST POST from Art Inteligencia

In today’s fast-paced, ever-evolving business landscape, organizations must be equipped with the ability to adapt and thrive amidst constant change. However, many companies struggle to adopt a change-ready culture, often leading to resistance, inefficiency, and missed opportunities. Building a culture that embraces and welcomes change is crucial for long-term success. This article will explore two case study examples highlighting the key elements required to cultivate such an organizational culture.

Case Study 1: Google

Google is renowned for its culture of innovation and agility. One significant factor contributing to this is its emphasis on psychological safety. Google understands that for employees to embrace change, they need to feel safe to take risks and share their ideas openly. The company fosters an inclusive environment where individual contributions are valued, encouraging employees to experiment and learn from failures without fear of retribution. By creating a psychological safety net, Google empowers its employees to adapt to changing circumstances and proactively seek innovative solutions.

Another essential element in Google’s change-ready culture is transparency. The company ensures that information flows freely throughout the organization, from top to bottom and horizontally across teams. This transparency helps employees understand the reasons behind changes and their potential impact on the business. By keeping everyone informed, Google minimizes resistance to change and enables employees to rally around shared goals.

Case Study 2: Netflix

Netflix is another organization renowned for its adaptive culture. One crucial element in Netflix’s change-ready culture is its focus on talent development and continuous learning. The company believes that agile organizations require agile minds. To cultivate a culture that embraces change, Netflix invests heavily in providing its employees with opportunities for growth and development. Constant learning and upskilling are seen as essential, not only for personal development but also for the organization’s ability to adapt to change effectively.

Netflix also prioritizes autonomy in decision-making. By empowering its employees to make decisions and take ownership of their projects, the company encourages a sense of accountability. This autonomy fosters agility by enabling employees to respond quickly to changing circumstances, without the delays associated with hierarchical approval processes.

Key Elements for a Change-Ready Culture:

1. Psychological Safety: Creating an environment where employees feel safe to take risks, share ideas, and learn from failures without fear of retribution.

2. Transparency: Ensuring open and clear communication to help employees understand the reasons behind change and foster a sense of shared purpose.

3. Talent Development: Providing employees with opportunities for continuous learning and growth to cultivate agile minds.

4. Autonomy: Empowering employees to make decisions and take ownership of their projects, allowing for quick responses to change.

Conclusion

Building a change-ready culture is crucial for organizations that want to thrive in today’s dynamic business environment. The case studies of Google and Netflix demonstrate the importance of elements such as psychological safety, transparency, talent development, and autonomy in fostering a culture that embraces and welcomes change. By incorporating these elements into their organizational DNA, companies can position themselves for long-term success in an ever-changing world.

Image credit: Pixabay

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Innovation Through Experimentation

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Strategies for Rapid Iteration

Innovation Through Experimentation

GUEST POST from Chateau G Pato

In today’s fast-paced and constantly evolving business landscape, innovation is the key to staying ahead of the competition. However, traditional approaches to innovation may not be enough to keep up with rapidly changing customer needs and preferences. To foster innovation, organizations must embrace a culture of experimentation and adopt strategies for rapid iteration. In this article, we will explore the importance of experimentation in driving innovation and discuss two case study examples to illustrate successful implementation.

Case Study 1: Google’s “20% Time”

One of the most famous examples of fostering innovation through experimentation is Google’s “20% time.” This initiative allows employees to spend 20% of their workweek, or one day, working on projects that interest them outside of their core responsibilities. This flexible structure encourages employees to explore new ideas and experiment with innovative solutions.

One notable outcome of Google’s 20% time is the creation of Gmail. Originally developed as an experiment by a Google engineer, the project emerged from the employee’s personal interest in improving email communication. Through rapid iteration and continuous experimentation, Gmail was refined and eventually launched as one of Google’s most successful products. This case study demonstrates how giving employees the freedom to experiment can lead to significant innovation and long-term success.

Case Study 2: Amazon’s A/B Testing

Amazon, the e-commerce giant, is renowned for its customer-centric approach and its relentless pursuit of innovation. One of the strategies Amazon uses to continuously iterate and improve its offerings is A/B testing. By testing different variations of a webpage, product listing, or feature, Amazon gathers quantitative data to make informed decisions about which version performs better. This data-driven approach allows them to quickly adapt and optimize their offerings to meet customer expectations.

An example of Amazon’s A/B testing is its product recommendation engine. By experimenting with different algorithms and design variations, Amazon continuously refines its recommendation engine to provide highly personalized and relevant product suggestions. This iterative process has played a significant role in enhancing the customer experience, boosting sales, and establishing Amazon as an industry leader.

Key Strategies for Rapid Iteration

1. Embrace Failure as Learning: Encourage a culture where failure is seen as an opportunity to learn and improve. Failure should not be punished but celebrated as a stepping stone towards success. By fostering an environment that values experimentation and risk-taking, organizations can encourage employees to think creatively and push boundaries.

2. Establish Rapid Feedback Loops: Implement processes that allow for quick feedback and iteration. Regularly gather feedback from customers, employees, and other stakeholders to identify areas for improvement. This feedback loop enables organizations to make iterative changes based on real-world data and inputs, leading to more relevant and effective solutions.

3. Set Clear Goals and Metrics: Clearly define innovation goals and establish measurable metrics to track progress. By setting concrete objectives, organizations can evaluate the success of their experiments and measure the impact on key performance indicators. This data-driven approach helps focus efforts on what truly matters and ensures that innovation initiatives align with overall business objectives.

Conclusion

Innovation through experimentation is crucial for organizations aiming to thrive in today’s rapidly changing business landscape. By adopting strategies for rapid iteration, businesses can foster a culture that encourages and celebrates innovation. The case study examples of Google’s “20% time” and Amazon’s A/B testing demonstrate how organizations can drive significant innovation by allowing employees to experiment and by leveraging quantitative data to inform decision-making. By embracing failure, establishing feedback loops, and setting clear goals and metrics, organizations can unleash their creative potential, adapt to evolving market dynamics, and stay ahead of the competition.

EDITOR’S NOTE: Braden Kelley’s Experiment Canvas™ can be a super useful FREE tool for your innovation or human-centered design pursuits.

“The Experiment Canvas™ is designed to help people instrument for learning fast in iterative new product development (NPD) or service development activities. The canvas will help you create new innovation possibilities in a more visual and collaborative way for greater alignment, accountability, and more successful outcomes.”

Image credit: misterinnovation.com

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Google’s Insights into Successful Teams and Managers

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A little over five years ago I created an evolution of a Gary Hamel framework from The Future of Management that I titled The Innovator’s Framework and included in my popular first book Stoking Your Innovation Bonfire.

The Innovator's Framework

Recently Google recently released some of its extensive research into the skills and character traits of good managers and effective teams, and surprisingly the secret to a high-performing team lies less in the individual team members and more in the broader team dynamics: “Who is on a team matters less than how the team members interact, structure their work, and view their contributions.” High-performing teams, they found, almost always displayed five characteristics:

Google High Performing Teams

According to their research, by far the most important team dynamic is psychological safety – the ability to be bold and take risks without worrying that your team members will judge you. Now have a look at Google’s previous findings on the Eight Characteristics of Great Managers:

Google High Performing Managers

Eight Characteristics of Great Managers

When you compare the traits of a successful team, a successful manager, and the heirarchy in The Innovators’ Framework its interesting where the three overlap and where they diverge.

What do you see?

Sources: World Economic Forum
Image Credits: Google re:Work

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Can Windows 10 Disrupt Android and Get Microsoft Back in Handset Game?

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Microsoft Tries to Disrupt Mobile Phone Market

Can Windows 10 Disrupt Android and Get Microsoft Back in Handset Game?I came across an article on Mashable recently highlighting a new Microsoft experiment. It highlights something that Microsoft has prototyped to test as part of their strategy to regain momentum in the mobile phone market by focusing on markets outside the United States where the first generation of the smartphone adoption battle hasn’t already been decided.

The first Microsoft branded phones are now appearing in the market as the relevance of the Nokia brand in the mobile phone market has nearly completely disappeared. With a single digit market share, Microsoft has to do something disruptive to get back in the game and get some value out of their huge Nokia acquisition. Most people would say that doing something disruptive is outside of Microsoft’s comfort zone, but there are examples to the contrary where Microsoft has been more innovative than Google or Apple, so nothing is impossible.

So enough buildup. What exactly is Microsoft fooling around with as a potential strategy to get back in the global smartphone market?

It is this…

Microsoft is working with Xiaomi to prove that it is possible to bring Windows to Android hardware. The technical details aren’t all that important, the bigger question is whether Android handset owners would consider doing this or not.

The big value proposition highlighted in the Mashable article is that Windows is less hungry for resources than Android and so especially for people with older smartphones the switch could make their handset feel more responsive. Someone switching like this probably wouldn’t make Microsoft any immediate money, but of course the hope would be that when they upgraded that they would choose a Microsoft OS handset for their next smartphone.

As someone who ditched his Android phone for a Nokia Lumia phone running Windows Phone and never looked back, I can confirm that Windows Phone is better than Android (althought the App selection is much smaller).

Given that Windows Phone biggest weakness is probably App availability, Microsoft better do everything they can to convert phones over to their new Windows 10 OS, other way that gap will never close. Will this experiment be fully unleashed? Will it work? Could Microsoft disrupt the smartphone market and get back in the game with this approach?

I guess only time will tell.

In the meantime, if you want to see more, check out the video above and work on your Chinese at the same time.

If you’re not sure what I meant by seamless computing when I referred to it above, I encourage you to check out my previous article – Cloud Computing is Dead, Long Live the Cloud! (which is also available as a narrated audio file)


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Microsoft Stomps on Google Glass

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Microsoft Stomps on Google Glass

Wow!

I have to start that word, because I’m not sure how else to describe what has just emerged from Microsoft Research in the new Microsoft HoloLens.

And as I say in the title, if you watch the video below you’ll clearly see that Microsoft has just busted Google Glass – both lenses.

I said from the beginning that Google Glass would never catch on as a consumer product, because they look dumb, cost a lot of money, and don’t really fit into most people’s lives (or add much of anything to them). Recently Google shut down its consumer facing Google Glass program while they try to fix its shortcomings.

Microsoft’s HoloLens on the other hand, if you’ve ever read Innovation is All About Value (if not, follow the link) then you’ll quickly see after watching the video above that Microsoft’s new potential innovation ticks all three boxes in my innovation success prediction framework:

  • Value Creation – Takes 3D objects from your screen and brings them to your physical environment AND lets you interact with them (my mind races thinking about the possibilities).
  • Value Translation – Watch the video. If you don’t see how this might fit first into many professions out there and enable some amazing rapid prototyping without building anything (watch out 3D printing companies!), and possibly also into your personal life, I’ll be shocked.
  • Value Access – Microsoft is already engaging partners to add more value to what is essentially a platform, not a product.

Microsoft HoloLens

Microsoft is being intentionally coy about saying when it will be releasing the Microsoft HoloLens, but some people are predicting it will be available in the Windows 10 launch timeframe, which Microsoft is also being vague about saying only “later in the year” – which for my money usually means Q4 (or maybe Q3) depending on how the preview version does in the wild.

So what do you think of Microsoft’s new HoloLens?

I for one will be reaching out to my friends at Microsoft (you know who you are) to get a personal preview for a further write-up in Innovation Excellence (the world’s most popular innovation web site), so stay tuned!


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Is Amazon Echo the Answer to Google?

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Is Amazon Echo Answer to Google?

Today Amazon launched the Echo – an internet appliance with voice recognition and response designed to be to your living room what Siri and Cortana are to your pocket (you ask, it answers).

It is a bold move for Amazon in the wake of their disastrous market entry into the phone market with the Amazon Fire phone, and whether by luck or by design represents more of what customers are likely to give Amazon permission to do in the marketplace. And even though the Amazon Fire phone may be a failure, Amazon no doubt has learned a lot from the experience and from their experience with the Kindle e-reader and Kindle Fire tablets that will help them with the Echo.

The Echo is one reason that Google is worried about Amazon in the search market, because what would do Echo (Amazon), Siri (Apple) and Cortana (Microsoft) truly represent for Google but a direction in the search business that represents a huge revenue threat for Google.

When you ask Echo, Siri, or Cortana a question instead of typing it into a Google (or Bing) search box, Google (or Microsoft) make zero dollars, not even a single cent.

People may forget (or not even know) that Amazon has a search engine company, and owns other search related assets like iMDb and Alexa. Don’t think Amazon sees search as a new frontier for them?

Check out the A9 web site (which years ago used to look just like Google with a simple search box) to get a better sense of how Amazon thinks about search,

So what does nirvana look like in a world with Echo in the center?

Check out Amazon’s promotional video, which has already received 500,000 views at the time I wrote this article:

So, does echo fit into your life? Do you want it to?

I for one have signed up for an invitation to buy one (though it is not actually worth $99 to me – the Amazon Prime member discounted price – down from $199) hoping that Amazon in its infinite wisdom will send me one for free so that I can check it out and report back on it here on the world’s most popular innovation web site.

Oh, and by the way, if you didn’t already know Google now lets you search with your voice on your desktop too, but of course that it’s in the browser so they can still show you ads and make money.

I can’t help thinking that Amazon is behind schedule with this product though. I’m sure they probably wanted to be by invitation only over the summer and shipping in volume for the Christmas, Chanukkah and Kwanza gift giving season, but what are you going to do, invention is hard, unpredictable work. Whether this invention will turn into an innovation, only the consumer market can decide.


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