Category Archives: Innovation

Diverge and Disrupt Your Way to Success

GUEST POST from Janet Sernack

I have earned my stripes as a rebellious maverick and serial misfit, who, until today, seldom feels content with complying with the status quo, especially when confronted by illogical, rules-bound, conventional, and conforming behaviors. My constant and disruptive search for new horizons has enabled me to make many professional changes and reinventions – from graphic to fashion designer, retail executive, design management consultant, culture and change management consultant, corporate trainer, group facilitator, executive, leadership and team coach, start-up entrepreneur, innovation coach, and award-winning blogger and author who has thrived by being different and disruptive. We need to reframe disruption to increase the possibilities for game-changing inventions and innovations to succeed in an uncertain and unstable future.

Through real-life experiences and by teaching, training, mentoring, and coaching others to learn, adapt, and grow by conquering high peaks and engaging in stimulating adventures, I have come to understand that being open to continuous disruption and constant reinvention is essential for survival and success in our chaotic and uncertain world.

This sense of restlessness continues to spark disruptive and creative changes in my life; as a result, it has taught me several key distinctions —being braver, daring, courageous, responsible, and accountable — throughout my forty-year professional career, which has spanned a period of being different and disruptive.

Being different and disruptive has allowed me to reach new inflection points, absorb new information, build new relationships, establish new systems and modalities, and elevate my confidence, capacity, and competence as an innovator through consulting, training, and coaching in innovation.

How does this link to being innovative?

This relates to innovation because when people impose barriers and roadblocks to innovation, they unconsciously inhibit and resist efforts to learn new ways of enacting constructive and creative change while being different and disruptive.

The crucial first step in managing this is to accept responsibility for recognizing and disrupting your internal structures, mental models, mindsets, and habitual behaviors.
The next step involves leveraging your cognitive dissonance to create cracks, positive openings, doorways, and thresholds, thus making space for profound changes that enable you to challenge accepted norms.
Finally, safely exit your comfort zone, unlearn, learn, and relearn variations in how you feel, think, and act to remain agile, adaptive, and innovative during uncertain and unstable times.

These three elements help you stand out and be disruptive, maximizing differences and diversity by fostering inquisitiveness and curiosity, and developing self-regulation strategies to manage your unconscious automatic reactions or reactive behaviors when faced with change imperatives, including digital transformation, cultural change programs, and innovation initiatives.

Being brave and different

Some of you come from learning environments that label students who challenge teachers or their learning processes as different, disruptive, and rebellious. These students are often punished, threatened, or ignored until they comply with the accepted norms and conform. This diminishes the possibilities and opportunities of maximizing diversity, difference, and disruption as catalysts for change and creativity in the classroom.

As a result, some individuals develop “negative anchors” due to being labelled as different or disruptive and learn how to act or speak to avoid their teacher’s displeasure and disapproval. This leads many to either rebel or adopt more compliant behaviors that keep them out of trouble. Those who choose to rebel miss the chance to benefit from the diversity and inclusion offered in the classroom and traditional education processes.

Only exceptional teachers and educators are curious and question why some individuals think or behave differently. Often labelled as “troublemakers,” these individuals tend to be alienated from the more compliant students, leading many “disruptive” students to fall by the wayside, unable to progress and achieve their full potential. Many of these “deviants” seek alternative ways of becoming socialized and educated. In contrast, others experience exclusion and social and intellectual alienation rather than maximizing the possibilities of being different and disruptive to the world.

Finding the courage to rebel.

Alternatively, many found the courage and resilience to persist in our rebellion and challenge the status quo. By being different, disruptive, and diverging from the norm, many of us changed our game and, ultimately, the world! People achieved this by thinking thoughts no one else considered and taking actions no one else pursued, flipping conventions on their heads and making the ordinary unexpected through difference and disruption.

The outdated labels and negative associations tied to being different and disruptive have become ingrained in the organizational mindset through schools and educational institutions. These continue to create paralyzing, fear-driven responses to embracing change and adopting innovation. This often hinders organizations from fully embracing people’s collective intelligence, developing the skills and maximizing the possibilities and creativity that disruption, diversity, inclusion, and difference present:

Diversity, inclusion, difference, and disruption are essential tools for thinking differently in ways that change the business landscape!
Disruptive, deviant and diverse teams that differ significantly and challenge the status quo can think the unthinkable, surprising the world with new inventions and unexpected solutions through their disruptive, collaborative, and creative thinking strategies, which are crucial for innovation success.

Being the disruptive change

Choosing the self-disruption path forces you to climb steep foothills of new information, relationships, and systems to take the first steps toward becoming the change you wish to see in the world.

Reframing Disruption

For many, even the word ” disruption ” is perceived as unfavorable and intimidating. When we were confronted at school by disruptive students, we would duck for cover to avoid the teacher’s wrath. Similarly, in group and team projects where one person opposes, argues, dominates the conversation, and doesn’t pay attention to or listen to anyone else’s opinions, we tend to stay silent and disengage from the discussion.

Many situations and problems require changes, upgrades, or removal of systems or processes, which disrupt the norm. The global pandemic significantly disrupted the traditional 9:00 am to 5:00 pm office workday, leading to the advantages of more flexible work environments where people have adapted to numerous challenges and forged a new working world.

This prompts us to reconsider how we might reframe disruption from its typical definition.

Original Definition of Disruption (Oxford Dictionary): “Disturbance or problems which interrupt an event, activity, or process.”“Radical change to an existing industry or market due to technological innovation” Reframing Disruption“An opening, doorway and threshold for intentionally disturbing or interrupting an event, activity, or process positively, constructively to effect radical changes that contribute towards the common good (people, profit and planet) differently.

Yet complacent, inwardly focused, conventional business methods result only in continuous or incremental disturbances or changes. In contrast, being different and safely disruptive to activate profound interruptions to business as usual is required to transform the business game.

Disruption without a positive, constructive, value-adding intent and relevant context makes people fearful and anxious. Many individuals have blind spots regarding how their fear-driven learning or survival anxieties negatively affect their effectiveness and productivity. They may even attempt to mask their fears and learning shortcomings by pretending to know things they don’t.

It starts with disrupting yourself.

Personal or self-disruption opens pathways for self-discovery, self-transformation, and innovation in a volatile and chaotic world where disruptive change is constant and inevitable.

This involves becoming emotionally energized and mentally stimulated by engaging in a journey of continuous discovery that maximizes the value and benefits of being different and disruptive. It includes a commitment to ongoing learning and a willingness to identify and take smart risks, reframe, and embrace constraints as catalysts for creative thinking. This approach involves failing fast to learn by doing, generating ground-breaking ideas, and taking unexpected and surprising right turns that lead to new ways forward. Particularly as we explore what AI can do and what it should do, we need to ensure that our courageous and rebellious traits support its development and applications to help build a brighter future for all.

Being different and disruptive shifts the needle, increasing the possibilities for game-changing reinventions and innovations. Co-creative relationships with AI can support us in restructuring and reimagining how we approach customers, markets, communities, and the world in unprecedented ways.

This is an excerpt from our upcoming book, Anyone Can Learn to Innovate, which is due for publication in late 2025.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack . It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over nine weeks. It can be customized as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem-focused, human-centric approach and emergent structure (Theory U) to innovation. It will also up-skill people and teams and develop their future fitness within your unique innovation context. Please find out more about our products and tools.

Image Credit: Pexels

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Building Innovation Momentum Without the Struggle

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Five Questions for Tendayi Viki

Building Innovation Momentum Without the Struggle

GUEST POST from Robyn Bolton

Innovation efforts get stuck long before they scale because innovation isn’t an idea problem. It’s a leadership problem. And one of those problems is that leaders are expected to spark transformation, without rocking the boat.

I’ve spent my career in corporate innovation (and wrote a book about it), so I was thrilled to sit down with Tendayi Viki, author of Pirates in the Navy and one of the most thoughtful voices on corporate innovation.

Our conversation didn’t follow the usual playbook about frameworks and metrics. Instead, it surfaced something deeper: how small wins, earned trust, and emotional intelligence quietly power real change.

If you’re tasked with driving innovation inside a large organization—or supporting the people who are—this conversation will challenge what you think it takes to succeed.

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Robyn Bolton (RB): You work with a lot of corporate leaders. What’s one piece of conventional wisdom they need to unlearn about innovation?

Tendayi Viki (TV): That you need to start with a big bang. That transformation only works if it launches with maximum support and visibility from day one.

But we don’t think that way about launching new products. We talk about starting with early adopters. Steve Blank even outlines five traits of early evangelists: they know they have the problem, they care about solving it, they’re actively searching for a solution, they’ve tried to fix it themselves, and they have budget. That’s where momentum comes from.

But in corporate settings, I see leaders trying to roll out transformation as if it is a company-wide software update. I once worked with someone in South Africa who was introduced as the new head of innovation at a big all-hands event. He told me later, “I wish I hadn’t started with such a big bang. It created resentment—I hadn’t even built a track record yet.”

Instead of struggling and pushing change on people, I try to help leaders build momentum. Think of it like a flywheel. You start slow, with the right people, at the right points of leverage. You work with early adopter leaders, tell stories about their wins, invite others to join. Soon, you’re not persuading anyone—you’ve got movement.

RB: Have you seen that kind of momentum work in practice?

TV: A few great examples stand out.

Claudia Kotchka at P&G didn’t go around talking about design thinking when she started. She picked a struggling brand and applied the tools there. Once that project succeeded, people paid attention. More leaders asked for help. That success did the selling.

And there’s a story from Samsung that stuck with me. A transformation team was tasked with leading “big innovation,” but they didn’t start by preaching theory. They said, “Let’s help senior leaders solve the problems they’re dealing with right now.” Not future-state stuff—just practical challenges. They built credibility by delivering value, not running roadshows.

If you can’t find early adopters, then take one step back. Solve someone’s actual problem. People are always fans of solving their own problems.

RB: When you think about leaders who are good at building momentum, what qualities or mindsets do they tend to have?

TV: Patience is huge. This stuff takes time. And you have to set expectations with the people who gave you the mandate: “It’s not going to look like much at first—but it’s working.”

And I think you can measure momentum. Not just adoption metrics, but something simpler: how many people are coming to you without you pushing them? That’s real traction. You don’t have to chase them. They’re curious. They’ve seen the early wins.

Another big one is humility. You’ve got to respect the people who resist you. That doesn’t mean agreeing with them, but it means understanding. Maybe they need to see social proof. Maybe they’re waiting for cover from another leader. Maybe they’re not comfortable standing out.

None of that means they’re wrong. It just means they’re human. So work with the confident few first and bring in the rest when they’re ready.

RB: Have you always approached resistance that way?

TV: Oh no—I learned that one the hard way.

Early in my career, I was running a workshop at Pearson. I was beating up on this publishing group about how they’re going to get killed by digital, and they were arguing. It was a really difficult conversation, and I was convinced I was right and they were wrong.

Afterward, one of the leaders pulled me aside and said, “I don’t disagree with what you said. I think you’re right. But I didn’t like how you made us feel.”

And that was the moment. They weren’t resisting because of the content. They were reacting to how I delivered it. I made them feel stupid, even if I didn’t mean to. And their only move was to push back.

It took me years to absorb that lesson. But now I never forget: if people are resisting, check the emotional tone before you check the content.

RB: Last question. What is one thing you’d like to say to corporate leaders trying to drive innovation?

TV: Just chill!

Seriously. There’s so much *efforting* in corporate transformation. All the chasing, tracking, nudging, following up. “Have they responded to the email? Did you call them?” All that pressure to push, to prove.

But it reminds me of this Malcolm Gladwell podcast, Relax and Win, about San Jose State sprinters. Their coach taught them that to run their fastest, they had to stay relaxed. When you tense up, you actually slow down.

Innovation works the same way. Don’t force it. Build momentum. Let it grow. And trust it once it’s moving.

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The real challenge in corporate innovation isn’t convincing people that change is needed—it’s helping them feel safe enough to join you.

This conversation with Tendayi reminded me that the most effective innovation leaders don’t lead with pressure or pitch decks. They lead with patience, empathy, and small wins that build momentum.

Image credit: Pexels, Tendayi Viki (via LinkedIn)

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The Rise of Data Alchemy

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How an entrepreneurial couple helped start a retail revolution

The Rise of Data Alchemy

GUEST POST from John Bessant

A gold ingot about the size of an older generation smartphone weighs 1kg, 2.2 lbs. To make it requires at least a million times that weight in ore, often a great deal more. That raw material doesn’t look particularly promising — it’s plain old boring rock, grey or brown with, if you’re lucky, some tiny tell-tale flecks of glistening yellow. But there is a lot of it about; gold comes from a variety of ores , often embedded in rocks like quartz which can be found anywhere on earth. Most of which is discarded in the extensive process of refining the metal, left in mountains of yellowing rock.

There may be great value in what finally comes out of all of this but getting to that shiny soft and heavy metal requires a lot of effort. The idea of lucky prospectors panning for gold and finding a pure clean nugget glinting away below the surface of the water is as far from reality as the presence of unicorns dipping their mythical heads to drink from the stream.

That doesn’t mean gold mining isn’t worth doing; that ingot is worth around $100,000 at today’s prices. But it does focus our attention on the importance or finding ways to mine and process the precious metal as effectively as possible. A kind of alchemy, transmuting base material into something of great value.

Which is what a couple of entrepreneurs started doing thirty years ago, developing tools and techniques for refining something similarly unprepossessing into a resource increasingly prized around the world. Knowledge.

Much like the raw ore which carries the high value of gold we have mountains of data available in various forms. The trick is to turn that unpromising source into high value knowledge of the kind which increasingly fuels economic growth and underpins effective decision-making in our organizations.

Edwina Dunn and Clive Humby were early prospectors. They met back in 1980 working at the London office of CACI, a company originally founded as the California Analysis Center, Inc. by a couple of RAND Corporation scientists who thought that using simulation and analytical techniques could prove commercially useful. Their instincts were good; from its origins in the 1960s the company had grown successfully and spread its work internationally.

Dunn and Humby were a good fit for such a knowledge-based organization; they worked on a variety of projects, drawing on his skills as a mathematician and her abilities in marketing. In particular she found herself working on the retail sector, trying to use data to help retail stores with location plans by developing improved understanding of their local customer bases. They were both successful; she rose from being a marketing assistant to become the youngest vice-president (at the age of 26) in the company with a team of 40 working for her.

But growing frustration led the couple to develop a plan to set up on their own; they formed a company taking its name from theirs — dunnhumby. The idea was that Clive would leave and Edwina would continue to support him from her senior position in CACI. A good plan in theory but one which soon crashed when unfortunate realities intervened. Within ten minutes of his submitting his resignation she was sacked by the company, leaving the couple sitting round a kitchen table in their home in Chiswick, west London, with some great ideas and a vision for how data science might change the world. But not a lot actually coming in to help them make ends meet.

Using her marketing skills and his knowledge of the key mathematical tools and how to use them they set about trying to promote their big idea. Their value proposition was around helping businesses unlock the hidden value in the data which they already collected and which could offer deep insights into their customer base. An early success came with signing the Booker cash and carry group as their first client, giving them a foothold in the retail world. But it also brought a major problem; their former employer began a lawsuit claiming that they were using ‘confidential knowledge’ which the couple had been party to when working for them.

In an interview Edwina Dunn explained that this ‘…..was rubbish, because we invented the knowledge, or certainly Clive had…”. But it put them under severe pressure; if they fought they risked losing their home and everything they had built up. “It was incredibly stressful. There was a big moment where we looked at each other and knew we could lose everything. They could break us. But we came to terms with the fact that if we lost everything, including the house and what we’d saved so far, we’d start again. That was a moment where you realize you’re quite strong — and you have to be in order to survive.”

Fortunately they eventually won their battle in the High Court and were able to concentrate on developing the business, bringing their vision of helping firms use data effectively to life.. One of the key advantages which they had was an understanding of how valuable data could be at a time when organizations didn’t. Indeed for many it was seen as a cost rather than an asset; once collected for whatever purpose it was too expensive to store, still less analyze, because computer power was still expensive.

dunnhumby’s alternative strategy was based on using data analytics to create a deep understanding of customers at a differentiated level so that clients could target sales promotions and engineer deals much more accurately. Over their first couple of years they worked from home, keeping costs as low as possible and paying themselves very little as they refined the plan and gradually grew the business.

A key challenge for them, analogous to gold mining, was getting access to suitable raw material. They needed datasets just as gold miners needed deposits of ore. Their big breakthrough came when they were invited to a meeting with the Tesco supermarket chain to talk about their ideas. Grant Harrison, a Tesco manager responsible for the rollout of a new loyalty card for the chain had seen Clive Humby at a conference and was interested in the ideas he was putting forward.

(Time for a quick detour into the wonderful world of customer loyalty programs)

Rewarding customers for their loyalty to a shop or a brand is not a new idea. Indeed it has been around at least since the eighteenth century when a US merchant began giving small copper tokens which could be redeemed for purchases at his store. In the mid-19th century the UK Co-operative Wholesale Society (the Co-op) began rewarding its customers with tokens which could be saved up and redeemed for cash or goods. The Great Atlantic and Pacific Tea Company began putting coupons in its packets of tea which could be redeemed for gifts in a catalogue; by 1915 customers could choose from over 60 luxury items on offer. The idea soon spread with an increasing number of retailers offering rewards for loyalty to shoppers in the form of tokens, stamps and points which could be collected. Frequent flyers were rewarded for traveling with the same airline, drivers could receive loyalty points to get discounts on fuel and shoppers could collect stamps to be redeemed for an ever increasing range of goods and services. New businesses emerged acting as the brokers, supplying the stamps or tokens and operating the schemes on behalf of major clients.

Tesco Clubcard

Data as a By-Product

The idea underpinning this long-standing business was essentially about getting close to and keeping customers; a by-product was the information that some of these schemes could reveal about customer identity and behavior. Something which the team at Tesco saw as a possibility when it was planning the launch of its ‘Clubcard’ as a points-based loyalty program in the early 1990s. Early trials of the idea suggested that in addition to the usual benefits of keeping customers loyal to the brand the Clubcard might also give them access to useful customer insights which could help future planning.

Harrison’s early work suggested that it might be possible to ‘mine’ the data about transactions made using the card but talks with major IT services companies suggested the costs and timescale would be significant. Faced with estimates suggesting a development time of three years and a cost running into tens of millions of pounds he thought it worth exploring what outsiders like dunnhumby might be able to offer.

Their initial offer proposed a 10-week development project costing around £250k and he decided to take the risk of seeing what they could come up with. dunnhumby developed a version of the Clubcard which was trialed in nine stores over a three month period; they presented their results at the end of that time and caught the attention of increasingly senior management. Eventually they were invited to present to the Tesco board; their report was met by a long and awkward silence.

It was finally broken by Lord MacLaurin, the chairman, who memorably captured the huge implications of what the couple had presented. “What scares me about this is that you know more about my customers after three months than I know after 30 years.”

What began as a short-term consulting project was transformative for both sides. dunnhumby’s work showed in detail patterns in what customers were buying, who they were broken down by various categories and identifying where further ‘data mining’ might be useful. Clubcard became the world’s first mass customization loyalty program in the world, offering a much finer degree of insight into particular groups of customers than anything that had previously been available.

That project became a long-term partnership from which both sides learned and were able to grow. Tesco’s success helped it overtake Sainsbury’s to become the top UK supermarket within a year of the launch of Clubcard. They not only benefited from their own use of the data analytics approach; in partnership with dunnhumby they signed similar deals with other supermarkets around the world. So successful was the Clubcard for Tesco that dunnhumby was soon approached to do the same for Kroger, the US chain competing with the giant Walmart.

In 2002 Tesco bought a 53% stake in the business and in 2010 bought the remainder. By that time the business was making profits of £46 million on a £248 million turnover. It employed 1,300 people across 30 offices worldwide and had other clients including Cadbury, Vodafone, Shell and Unilever. What had started as a kitchen table office and a real risk of bankruptcy for the two entrepreneurs had paid off to the tune of an estimated £93million.

At the heart of their original business was a simple belief — that buyer behavior wasn’t random but something which could be analyzed and the resulting understanding used to develop far more effective strategies for reaching and satisfying customer needs. With millions of customers the task of data mining was difficult but the rewards in terms of deep and tailored insights about segments and even individual purchasers would outweigh the costs in developing the necessary analytical technology. In a world increasingly driven by mass customization the potential for getting close to the individual customer and communicating with them, responding to their needs, anticipating their preferences and engaging their long-term loyalty offered a real strategic advantage to whoever could realize it.

These days we take the power of such analytics for granted; the spectacular rise of many of the big players on the global business scene like Google, Meta, Amazon and Alibaba owes a huge amount to such customer data science. Its tentacles reach beyond commercial transactions to the densely-populated world of social media and down into murky waters of electoral influencing and opinion manipulation. And with the rapid rise of machine learning the potential for deeply customized interactions individualized from a population of billions becomes a distinct possibility.

Dunnhumby offers an entrepreneurial success story demonstrating how a vision — in this case seeing the potential value in something others discounted or threw away — can become a reality. Dunn and Humby can claim to being pioneers in the world of data science and to have worked some alchemical magic, turning waste into gold. But it’s not a story of getting lucky; instead it reminds us of some key lessons about successful innovation management.

· First it involves much more than a big idea; it’s recognizing and shaping opportunity from the context around that idea. And it’s about both vision — seeing what’s possible — and what Angela Duckworth calls ‘grit’. Being able to put in the hard work to bring the idea to life and coping with the setbacks and unexpected challenges which the journey throws up. Perseverance and resilience are qualities which the couple clearly had in spades, not least when they were sitting round the kitchen table with no income, no clients and the threat of a lawsuit putting their self-belief to the test.

· Their success wasn’t built on a magic single idea which turned out to be just what Tesco needed — right idea, right place, right time. It was more along the lines of Pasteur’s famous dictum ‘ chance favors the prepared mind’. In their case they were able to respond quickly and effectively to the Tesco challenge because of the deep knowledge they’d already acquired developing and honing the tools of their trade.

Nor was it something which emerged overnight. It is a story of scaling a great idea through careful strategic development. At the core is a commitment to the knowledge base , the core competence which enabled them to enter and pioneer the field of customer data science (CDS). They hired smart people and built close relationships with universities who helped them identify the talent needed to contribute to the growing workload. When they started with Tesco they employed 30 staff and this number doubled each year over the next five. They created an academic partnerships program, developing research links with world leading institutions which has enabled them to stay abreast of the science shaping the future of their industry.

· Scaling innovation is a multi-player game and in many interviews the couple have repeatedly drawn attention to their commitment to developing partnerships as a way of growing. Their early and close relationship with Tesco was a deep and long-term relationship; one indicator was the level of trust which developed between them to the point where dunnhumby had access to all of Tesco’s cost information. They were able to see the profit margin of every product sold in the stores and with that kind of data it became possible to develop some of the elements of the Clubcard approach which gave it such a competitive edge.

They developed similar close links with other players like Kroger as they grew the business. Building a value network in this fashion enabled them to leverage resources, open up market access, and develop enhanced solutions and services. As Edwina Dunn explained in an interview looking back on how they successfully scaled their idea ‘….my best decision… was to do joint ventures with companies. Where they win, we win, and they make sure you never lose’.

Conclusion

There’s a famous old Yorkshire expression; ‘where there’s muck, there’s brass’ — which , roughly translated suggests that sometimes there’s real value in what might otherwise be seen as worthless. The challenge, whether we are talking about recovering precious metals from discarded scrap, re-using waste heat in sustainable energy schemes or seeing and exploiting the value in discarded data, is the same. How to turn what might be alchemy to robust and widely used science. A case well made by Edwina Dunn and Clive Humby thirty years ago and as relevant now as ever.

You can find my podcast here and my videos here

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Image credits: Dall-E via Chat-GPT

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‘Stealing’ from Artists to Make Innovations Both Novel and Familiar

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AKA Self Plagiarism

Stealing from Artists to Make Innovations Both Novel and Familiar

GUEST POST from Pete Foley

This morning I came across a wonderful piece of music by one of my guitar heroes, Robert Fripp, of King Crimson fame. It was a duet with Andy Sommers (The Police). You don’t need to listen to it to connect to the insight it gave me, but if you are interested, you can watch it here. It’s interesting and innovative music

I’m a fan of Fripp, in part because of his technical expertise with the guitar, but mostly because of his innovation and restless creativity. King Crimson are not a top 40 band, but they’ve enjoyed a long and successful career going back to the late 1960’s. Their longevity derives, at least in part from their ability to completely reinvent themselves, and challenge their audience on a regular basis. But they do so while also retaining a loyal following and owning a unique space in music. They have, over 50 odd years, managed to walk the tightrope between constant change and ongoing familiarity.

The Novelty-Familiarity Dichotomy: Stepping back, that tightrope is one of the biggest challenges we all face as innovators. Hitting the sweet spot between novelty and familiarity is key to both trial and repeat. If we don’t offer something new and interesting, then people have no reason to try us, and are better off staying with their existing habits and behaviors. But make it too different, and we create a barrier to adoption, because we ask potential users to take a risk by straying from the proven and familiar, and to put effort into trying, using and understanding us.

This reflects the somewhat schizophrenic, or at least dual personality of our collective human behavior. We are drawn to familiarity, but have also evolved to crave novelty. Our desire to experiment and explore is key to why we are the dominant species on the planet, and have expanded our presence to just about every habitat on the planet. But the lower cognitive demands of the familiar mean much of our life is still dominated by habits, comfortable repetition and familiar activities. Whether we an artist, a brand, work in an office, or are simply in a romantic relationship, we all have to navigate this dichotomy.

Self Plagiarizing: That brings me back to Robert Fripp. Given his history of continuous change, and much as I enjoyed the track, I was surprised that the core riff sounded very, very similar to a King Crimson song Thela Hut Ginje, released the year before. They are both Robert Fripp co-compositions, so he was effectively ‘stealing’ his own ideas, or self plagiarizing.

Initially that seemed odd for someone who has for decades been a formidable change agent. But I often learn a lot about the innovation process via analogy from music and fine arts. So I started thinking about self plagiarism, and if it is a tool we could or should use more in innovation in general, as a potential way to maintain familiarity while also driving change

Transferring our own signatures into multiple new executions ensures familiarity and hence reassures to our ‘loyal’ users. But in parallel, putting those signatures in new contexts also provides a way to draw in new ‘fans’, or safely break monotony for our ‘regulars’. Of course, at one level, the reassurance element is exactly what branding does. But the concept of self plagiarism is potentially a way to achieve this on a more subtle, implicit level.

Name that Band! The arts community are masters of this. It’s amazing to me how often we almost instantly recognize an artist, even if the painting or song itself is not familiar. Maybe it’s a unique voice, a unique style or sound, or perhaps a signature motif. Whether it’s David Bowie, Mick Jagger, Pablo Picasso, Salvador Dali or Taylor Swift, we intuitively and largely unconsciously recognize their ‘style’. Of course, explicit continuity and consistency is also important. The wall of color in a supermarket acts as both a signpost, and reinforces important popularity cues. Even in more dispersed digital environments, more ‘explicit’ cues provide important and cognitively simple cues that tie individual innovations to over-arching brands.

But self reference, or self plagiarism is an additional tool that I think is worth exploring. It allows us to leverage (implicit) sensory cues to reinforce brand consistency, and is one potential way to reinforce continuity in the face of evolutionary or even disruptive change. And just as you may intuitively recognize a song by your favorite artist without having to ‘think’ about it, it can operate very quickly, and help an innovation to ‘feel’ right.

Bob Dylan Goes Electric: And having more implicit tools can help with some of the inherent constraints of consistent branding. Chasing familiarity can be both a blessing and a curse; ask any classic rock band on a greatest hits tour. Or for any of you who saw the excellent “A Complete Unknown’ movie about Dylan, that culminates in the outrage he created with his core fan base by ‘going electric. Maintaining familiarity ‘talks’ to a loyal audience, but can also be quite constraining, especially for the most innovative amongst us. And this can be especially challenging if, as in Dylan’s case, the outside world is changing quickly and we need or want to respond. But there are numerous examples of artists who have done this quite successfully. For better or for worse, Dylan still sounded distinctly like Dylan after he ‘rebranded’ as electric. David Bowie, Madonna, or the different ‘periods’ that describe Picasso’s catalog are good examples of dramatic change and reinvention that still maintain some familiarity and consistency.

What taking this kind of approach looks like for us will of course depend upon the area in which we are innovating. But sensory cues, shapes, or relative design elements are all cues we can self-plagiarize, that add layers of familiarity, and are often difficult for competition to copy without evoking as, and hence increasing the ‘mind-share’ of their competitor.

Of course, this is not to suggest replacing brand (visual) language and brand first design with subtle, implicit cues. But the journey of a brand is complex, and in today’s world of rapid change, we are likely to increasingly need ways to manage ever greater changes within a ‘familiar’ context. Thinking about different, potentially complementary ways to do this is never a bad idea.

Image credits: Pixabay

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Three Real Business Threats (and How to Solve Them)

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“The Call is Coming from Inside the House”

Three Real Business Threats (and How to Solve Them)

GUEST POST from Robyn Bolton

“The call is coming from inside the house” is one of those classic quotes that crossed over from urban legend and horror movies to become a common pop-culture phrase. While originally a warning to teenage babysitters, recent research indicates that it’s also a warning to corporate execs that murderous business threats are closer than they think.

In the early weeks of 2025, Box of Crayons, a Toronto-based learning and development company, partnered with The Harris Poll to survey over 1500 business leaders and knowledge workers to diagnose and understand the greatest challenges facing organizations.

They found that “while there is a tendency to focus on external pressures like economic uncertainty, technological disruptions, and labor market issues, our research shows the most critical challenges are unfolding within the workplace itself.”

The threat is coming from inside your house.

Here’s what they found and what you can do about it

Nearly one (1) day each workweek “is lost to the fear of making mistakes.”

Fear is at the core of all the issues making headlines – burnout, disengagement, lost productivity. It “breeds doubt, prompting individuals to question themselves and others, instigating anxiety, hindering productivity, and promoting blame instead of teamwork.”

Fear is also a virus, spreading rapidly from one person to their team members and on and on until it infects the entire organization, embedding itself in the culture.

Executives and managers are key to breaking the cycle of fear that kills innovation, initiative, and growth. By reframing mistakes and learnings, rewarding smart risks even if they result in unexpected outcomes, and role-modeling behaviors that encourage trust and psychological safety, their daily and consistent actions can encourage bravery and remaking the culture.

70% of people don’t see value in listening to people they disagree with.

Unless you’re employed by Lumon Industries, it’s impossible to be a completely different person at work compared to who you are outside of work. So, it should come as no surprise that most people no longer listen to opinions, perspectives, or evidence with which they disagree.

The problem is that different perspectives and experiences are essential to elements of the problem-solving process. Without them, we cannot learn, develop new solutions, and innovate.

Again, executives and managers play a critical role in helping to surface diverse points of view and helping employees to engage in “productive conflict.” Rather than rushing to “consensus” or rapidly making a decision, by expressing curiosity and asking questions, people-leaders create space for new points of view and role model how to encourage and use it.

87% of leaders lack the skills needed to adapt. 64% say funding to build those skills has been cut.

Business leaders are fully aware of the changes happening within their teams, organizations, and the broader world. They recognize the need to constantly adapt, learn, and develop the skills required to respond to these changes. They can even articulate what they need help with, why, and how it will benefit the team or organization.

But leadership training is often one of the first items to be cut, leaving new and experienced people-leaders “ill-equipped to manage the increasing complexity of today’s workplace, stifling their ability to inspire, guide, and support their teams effectively.”

The solution is simple – invest in people. Given the acute need for support and training, forget big programs, multi-day offsites, and centralized learning agendas. Talk to the people asking for help to understand what they want and need and how they learn best. Share what you can do right now with the resources you have and engage them in creating a plan that helps them within the constraints of the current context.

Answer the phone

Just like that terrifying movie moment, the call threatening your business isn’t coming from mysterious outside forces—it’s echoing through your own hallways. The good news? Unlike those helpless babysitters in horror films, you can change the ending by confronting these internal threats head-on.

What internal “call” is your organization ignoring that deserves immediate attention?

Image credit: Unsplash

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What Innovation is Really About

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What Innovation is Really About

GUEST POST from Stefan Lindegaard

Sometimes a short and simple word-play brings out some great reflection.

Resistance kills Change
Fear kills Experimentation
Bureaucracy kills Speed
Control kills Flexibility
Tradition kills Disruption
Pressure kills Creativity
Hierarchy kills Agility
Silos kills Collaboration
Organizational inertia trumps Talent

Now, read that RIGHT to LEFT.

This is in many ways the essence of innovation in my view.

Image Credits: Stefan Lindegaard

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Three Practical Keys to Managing Uncertainty

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Three Practical Keys to Managing Uncertainty

GUEST POST from Robyn Bolton

“A Few Good Men” is one of my favorite movies. As much as I love Jack Nicholson’s classic line, “You can’t handle the truth!” lately, I’ve been thinking more about a line delivered by Lt. Daniel Kaffee, played by Tom Cruise – “And the hits just keep on comin’.”

But, just like Lt. Kaffee had to make peace with Lt. Cdr JoAnne Galloway joining his Cuba trip, we must make peace with uncertainty and find the guts to move forward.

This is much easier said than done, but these three steps make it possible. Even profitable.

Where We Begin

Imagine you’re the CEO of Midwest Precision Components (MPW), a $75 million manufacturer of specialized valves and fittings. Forty percent of your components come from suppliers now subject to new tariffs, which, if they stay in effect, threaten an increase of 15% in material costs. This increase would devastate your margins and could require you to reduce staff.

Your competitors are scrambling to replace foreign suppliers with domestic ones. But you know that such rapid changes are also risky since higher domestic prices eat into your margins (though hopefully less than 15%), and insufficient time to quality test new parts could lead to product issues and lost customers. And all this activity assumes that the tariffs stay in place and aren’t suddenly paused or withdrawn.

Three Steps Forward

Entering the boardroom, you notice that the CFO looks more nervous than usual, and your head of Supply Chain is fighting a losing battle with a giant stack of catalogs. Taking a deep breath, you resolve to be creative, not reactive (same letters, different outcomes), and get to work.

Step 1: Start with the goal and work backward. The goal isn’t changing suppliers to reduce tariff impact. It’s maintaining profit margins without reducing headcount or product quality. With your CFO, you whiteboard a Reverse Income Statement, a tool that starts with required (not desired) profits to calculate necessary revenues and allowable costs. After running several scenarios, you land on believable assumptions that result in no more than a 4% increase in costs.

Step 2: Identify and prioritize assumptions. With the financial assumptions identified, you ask the leadership team to list everything that must be true to deliver the financial assumptions, their confidence that each of their assumptions is true, and the impact on the business and its bottom line if the assumption is wrong.

Knowing that your head of Sales is an unrelenting optimist and your Supply Chain head is mired in a world of doom and gloom, you set a standard scale: High confidence means betting your annual salary, medium is a team dinner at a Michelin-starred restaurant, and low is a cup of coffee. High impact puts the company out of business, medium requires major shifts, and low means extra work but nothing crazy.

Step 3: Attack the deal killers. Going around the room, each person lists their “Deal Killers,” the Low Confidence – High Impact assumptions that pose the highest risk to the business. After some discussion to determine the primary assumptions at the beginning of causal chains, you select two for immediate action: (1) Alternative domestic suppliers can be found for the two highest-cost components, and (2) Current manufacturing processes can be quickly adapted to accommodate parts from new suppliers.

A Plan. A Timeline. A Sense of Calm.

With this new narrowed focus, your team sets a shared goal of resolving these two assumptions within 30 days. Together, they set clear weekly deliverables and reallocate time and people to help meet deadlines.

A sense of calm settles on the team. Not because they have everything figured out, but because they know exactly what the most important things to be done are, that those things are doable, and they are working together to do them.

How could you use these three steps to help you move forward through uncertainty?

Image credit: Pixabay

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Seeing Things as They Cannot Be

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Seeing Things as They Cannot Be

GUEST POST from Mike Shipulski

When there’s a big problem, the first step is to define what’s causing it. To do that, based on an understanding of the physics, a sequence of events is proposed and then tested to see if it replicates the problem. In that way, the team must understand the system as it is before the problem can be solved.

Seeing Things as They Are

The same logic applies when it’s time to improve an existing product or service. The first thing to do is to see the system as it is. But seeing things as they are is difficult. We have a tendency to see things as we want them or to see them in ways that make us look good (or smart). Or, we see them in a way that justifies the improvements we already know we want to make.

To battle our biases and see things as they are, we use tools such as block diagrams to define the system as it is. The most important element of the block diagram is clarity. The first revision will be incorrect, but it must be clear and explicit. It must describe things in a way that creates a singular understanding of the system. The best block diagrams can be interpreted only one way. More strongly, if there’s ambiguity or lack of clarity, the thing has not yet risen to the level of a block diagram.

The block diagram evolves as the team converges on a single understanding of things as they are. And with a diagram of things as they are, a solution is readily defined and validated. If when tested the proposed solution makes the problem go away, it’s inferred that the team sees things as they are and the solution takes advantage of that understanding to make the problem go away.

Seeing Things as They May Be

Even whey the solution fixes the problem, the team really doesn’t know if they see things as they are. Really, all they know is they see things as they may be. Sure, the solution makes the problem go away, but it’s impossible to really know if the solution captures the physics of failure. When the system is large and has a lot of moving parts, the team cannot see things as they are, rather, they can only see the system as it may be. This is especially true if the system involves people, as people behave differently based on how they feel and what happened to them yesterday.

There’s inherent uncertainty when working with larger systems and systems that involve people. It’s not insurmountable, but you’ve got to acknowledge that your understanding of the system is less than perfect. If your company is used to solving small problems within small systems, there will be little tolerance for the inherent uncertainty and associated unpredictability (in time) of a solution. To help your company make the transition, replace the language of “seeing things as they are” with “seeing things as they may be.” The same diagnostic process applies, but since the understanding of the system is incomplete or wrong, the proposed solutions cannot not be pre-judged as “this will work” and “that won’t work.” You’ve got to be open to all potential solutions that don’t contradict the system as it may be. And you’ve got to be tolerant of the inherent unpredictability of the effort as a whole.

Seeing Things as They Could Be

To create something that doesn’t yet exist, something does things like never before, something altogether new, you’ve got to stand on top of your understanding of the system and jump off. Whether you see things as they are or as they may be, the new system will be different. It’s not about diagnosing the existing system; it’s about imagining the system as it could be. And there’s a paradox here. The better you understand the existing system, the more difficulty you’ll have imagining the new one. And, the more success the company has had with the system as it is, the more resistance you’ll feel when you try to make the system something it could be.

Seeing things as they could be takes courage – courage to obsolete your best work and courage to divest from success. The first one must be overcome first. Your body creates stress around the notion of making yourself look bad. If you can create something altogether better, why didn’t you do it last time? There’s a hit to the ego around making your best work look like it’s not all that good. But once you get over all that, you’ve earned the right to go to battle with your organization who is afraid to move away from the recipe responsible for all the profits generated over the last decade.

But don’t look at those fears as bad. Rather, look at them as indicators you’re working on something that could make a real difference. Your ego recognizes you’re working on something better and it sends fear into your veins. The organization recognizes you’re working on something that threatens the status quo and it does what it can to make you stop. You’re onto something. Keep going.

Seeing Things as They Can’t Be

This is rarified air. In this domain you must violate first principles. In this domain you’ve got to run experiments that everyone thinks are unreasonable, if not ill-informed. You must do the opposite. If your product is fast, your prototype must be the slowest. If the existing one is the heaviest, you must make the lightest. If your reputation is based on the highest functioning products, the new offering must do far less. If your offering requires trained operators, the new one must prevent operator involvement.

If your most seasoned Principal Engineer thinks it’s a good idea, you’re doing it wrong. You’ve got to propose an idea that makes the most experienced people throw something at you. You’ve got to suggest something so crazy they start foaming at the mouth. Your concepts must rip out their fillings. Where “seeing things as they could be” creates some organizational stress, “seeing things as they can’t be” creates earthquakes. If you’re not prepared to be fired, this is not the domain for you.

All four of these domains are valuable and have merit. And we need them all. If there’s one message it’s be clear which domain you’re working in. And if there’s a second message it’s explain to company leadership which domain you’re working in and set expectations on the level of uncertainty and unpredictability of that domain.

Image credits: Pexels

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Transforming Leadership to Reshape the Future of Innovation

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Exclusive Interview with Brian Solis

Effective leadership serves as the crucial catalyst for both successful innovation and the profound transformation of any collective entity, be it an organization, a team, or even a country. Leaders are responsible for setting a compelling vision, articulating the ‘why’ behind the need for change, and fostering a culture where calculated risk-taking, experimentation, and learning from failure are not just tolerated, but actively encouraged. By championing new ideas, allocating resources strategically, empowering individuals, and navigating the inherent uncertainties of uncharted territory, leaders create the necessary environment for groundbreaking concepts to emerge and take root. Ultimately, it is the foresight, resilience, and guidance of strong leadership that enables groups to move beyond the status quo, adapt to evolving landscapes, and consciously shape a more innovative and prosperous future.

Today we will start with Gemini’s summarization of the global innovation community’s shared understanding surrounding the intersection of innovation, leadership, and the future above and dive deep into what it takes to make a leadership mindshift with our special guest.

Helping Leaders Make the Mindshift the Future Requires

I recently had the opportunity to interview Brian Solis, a world-renowned futurist, keynote speaker, and author of over 60 industry-leading research publications and 8 best-selling books exploring disruptive trends, corporate innovation, business transformation, and consumer behavior. Forbes has called him “one of the more creative and brilliant business minds of our time” and The Conference Board described Brian as “the futurist we all need now.”

Brian serves as the Head of Global Innovation at ServiceNow where he leads vision, strategy, and program innovation for the company’s global Innovation Centers. Brian also studies disruptive technologies, emergent trends, and market shifts to advise business executives on innovation and transformation strategies.

Brian continues to publish business and technology thought leadership in industry publications such as CIO, Forbes, and Worth, and has consistently been recognized as one of the world’s leading thinkers in innovation, business transformation, and leadership for over two decades. .

Below is the text of my interview with Brian and a preview of the kinds of insights you’ll find in Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future presented in a Q&A format:

1. Let’s set the stage. Why is someone’s mindset so important and what is a mindshift?

Your mindset is the operating system for how you experience and interact with the world. It influences how you perceive reality, react to change, and ultimately determine the role you play in shaping the future.

A mindshift isn’t just a minor adjustment — it’s a fundamental rewiring of how we see, think, and operate. It’s the moment when you realize you don’t have to accept the status quo and instead begin to create new possibilities.

We’re living in an era where exponential change is the new normal. AI, automation, digital transformation — these aren’t just trends; they’re fundamentally reshaping industries and societies. Those who cling to legacy thinking will struggle. Those who embrace a mindshift — who become adaptable, curious, and proactive — will thrive.

A mindshift is about moving from passive observer to active architect of the future. Unlearn old patterns, embrace new perspectives, and take intentional action to drive meaningful change. It’s a choice. It’s a responsibility. And, ultimately, it’s a competitive advantage.

2. Why is it so easy for leaders to downplay potential disruptions?

Leaders often don’t see disruption coming—not because they’re unaware, but because they’re focused on optimizing the present. This comes at the cost designing the future. I call this the “other ROI,” which signifies return on ignorance. Ask, “what happens if I’m not asking different questions?” or “what’s the cost of not investing in alternate futures?” Many companies and executives operate in a legacy mindset, where efficiency, risk avoidance, and short-term gains take priority.

This creates a dangerous blind spot. Disruption doesn’t announce itself with a press release. It starts small, at the edges — emerging consumer behaviors, shifts in expectations, technological advancements that seem niche or “not our problem.” By the time these trends become impossible to ignore, it’s often too late.

Kodak is a classic example. They invented the digital camera but failed to embrace it because they were too invested in their film business. Taxi companies dismissed Uber as a niche alternative until it completely redefined the transportation industry. Blockbuster dismissed streaming early on, etc.

The irony? The very disruption leaders fear is also their biggest opportunity. Those who develop a mindshift — who cultivate foresight, agility, and a culture of continuous learning—don’t just react to disruption. They create it.

3. Classic question: Are leaders born or made, and why or how?

Leaders are made. Leadership is not a title, and it’s not something you inherit. It’s a mindset. It’s a set of behaviors and choices that anyone — at any level — can develop.

Yes, some people are naturally more charismatic or decisive or confident or vocal, but leadership isn’t about personality traits. It’s about genuine vision, courage, empathy, and the ability to inspire action.

The best leaders are not limited to those who have climbed the corporate ladder. They’re the ones who create ladders for others. They lift others up. They see problems others ignore, challenge assumptions, and take action when no one else will.

If leadership were purely an inborn trait, we wouldn’t see individuals from unexpected backgrounds rise to the occasion. Look at someone like Satya Nadella, who transformed Microsoft not just by making smart business moves, but by shifting its culture from one of competition to one of collaboration and innovation. Or look at the CEO of ServiceNow, Bill McDermott, who bought a deli at 16 and then sold Xeros copiers door-to-door after college.

The good news? Leadership is a skill. And like any skill, it can be developed — through self-awareness, learning, resilience, and a commitment to constant growth.

4. What are some of the best ways for people to become more self-aware?

Self-awareness is the foundation of a mindshift. Without it, we’re running on autopilot, reinforcing the very patterns that hold us back, but thinking we’re growing.

The first step is intentional reflection. Most of us operate in a reactive state, responding to emails, putting out fires, and navigating daily demands without ever stopping to ask: Why do I think this way? Why do I act this way? What assumptions am I carrying?

Here are some practical ways to build self-awareness:

Journaling – Write down your thoughts, decisions, and reactions. Over time, patterns emerge.
Feedback loops – Actively seek input from mentors, colleagues, and even those who challenge you.
Mindfulness practices – Simply taking a few moments to observe your thoughts rather than react to them can be transformative.
Personality and strengths assessments – Tools like StrengthsFinder or the Enneagram can provide valuable insights into your natural tendencies.
Board of Directors – Change who your surround yourself with. Without realizing, we often keep the company of those who keep us right where we are.
The “Why?” method – When you make a decision or hold a strong opinion, ask “Why?” five times. You might be surprised at the subconscious beliefs driving your actions.

5. What makes it hard for people to be optimistic? Or for some, to avoid being too optimistic?

Optimism is a powerful force — but it has to be grounded in reality.

Many people struggle with optimism because they’re conditioned to focus on risks and worst-case scenarios. We live in a world where negativity is amplified — headlines focus on crises, social media fuels outrage, and many corporate cultures reward problem-spotting over possibility-seeking.

On the other hand, unchecked optimism can be dangerous. If we ignore reality, we risk falling into wishful thinking, assuming everything will work out without taking the necessary action to make it work out.

The key is pragmatic optimism — the ability to see opportunities while also acknowledging challenges. It’s the belief that the future can be better, but only if we take responsibility for shaping it.

6. Most of our audience is aware of the Fixed vs. Growth Mindset concept, but are there key aspects of this concept that tend to be overlooked or underestimated?

Yes — many people misunderstand how to actually develop a growth mindset.

It’s easy to say, “I believe I can grow,” but without action, nothing changes.

Talking about taking action is not taking action. Thinking and dreaming about it, reading about it, learning from others who do it, planning for it, none of this is taking action.

The real key is deliberate discomfort. Growth doesn’t happen in our comfort zones—it happens when we actively seek out challenges that stretch us. You have to start with disrupting yourself.

Another overlooked aspect is environment. You can’t sustain a growth mindset if you’re surrounded by people who reinforce fixed thinking. Leaders must cultivate environments where learning, experimentation, and even failure are embraced.

A growth mindset isn’t just about believing in potential — it’s about practicing resilience, adaptability, and curiosity every single day.

7. What is the role of transcendence in achieving mindshift or the relationship between them?

I tell the story about transcendence and Maslov in the book. If you’re reading this now, I hope you read the book!

Transcendence is about breaking free from the mental constraints of the past. It’s about seeing beyond immediate challenges and into what’s possible.

A mindshift happens when we transcend our habitual ways of thinking, seeing, and being. It requires stepping outside our ego, our fears, and our assumptions to view the world—and our role in it — through a fresh lens.

Great leaders transcend the present to create the future. They don’t just accept reality; they challenge and redefine it. They become it.

8. What is the relationship or overlap between futurology and mindset shifting?

Futurology isn’t about predicting the future—it’s about anticipating and preparing for it. A mindshift allows us to anticipate and shape what’s coming, rather than react to it.

A future-ready mindset means continuously questioning assumptions, scanning for emerging trends, and developing the agility to pivot before disruption forces our hand.

9. What role does storytelling play in a mindset shift for an organization instead of an individual?

Storytelling is communication and can drive cultural transformation.

Organizations shift their collective mindset when leaders craft compelling narratives that connect people to a shared vision of the future.

The most successful change initiatives are fueled by stories that inspire belief, belonging, and action.

10. From your experience, what are some of the best ways to test your story before you start to tell it?

A great story isn’t told — it’s experienced. Before launching a new narrative, whether for an organization, a product, or a movement, it’s essential to validate it in the real world. Here’s how:

Start Small, Iterate Fast – Share your story with a small, trusted audience first—mentors, team members, or even a focus group. Observe their reactions. Are they engaged? Do they lean in? Do they see themselves in the story?
The Emotional Test – A great story moves people. If it doesn’t spark curiosity, excitement, or even tension, it might need refinement. If people just nod politely, go deeper—make it more personal, more relatable, or more urgent.
Reverse Engineer It – What reaction do you want? Is your story designed to drive action? To challenge assumptions? To inspire change? If it doesn’t achieve its intended purpose, revisit the framing.
Test Across Channels – Does your story hold up in a conversation? A blog post? A social media post? A keynote? A strong narrative should be adaptable yet consistent across different mediums.
Listen for the Retell Factor – The best stories get repeated. If people remember and share your message in their own words, you’ve got something powerful. If they struggle to summarize it, it might need simplification or more emotional depth.

A story goes beyond what you say—it’s what people hear, feel, and share. Make sure it resonates before you take it to a bigger stage.

11. What’s the biggest barrier to a mindshift, and how can people overcome it?

The biggest barrier? Fear of letting go.

People often cling to outdated beliefs, behaviors, and ways of working—not because they’re effective, but because they’re comfortable. Even when the evidence is clear that change is needed, there’s a psychological safety in the familiar.

Overcoming this requires intentional unlearning. The best way to do this?

Expose yourself to new ideas and perspectives – Read outside your industry. Talk to people with different viewpoints. Travel, even if it’s just to a different part of your city. Disruption often starts with who you surround yourself with.
Challenge your own beliefs – Ask yourself: What do I assume to be true that might not be? What if the opposite were true? This exercise alone can unlock powerful insights.
Get uncomfortable, on purpose – Growth doesn’t happen in the comfort zone. Seek experiences that stretch you—whether that’s public speaking, launching a bold new initiative, or simply saying “yes” to something that scares you.
Redefine failure – Failure isn’t the opposite of success; it’s part of the process. A mindshift happens when you stop fearing failure and start learning from it.
Surround yourself with catalysts – The people around you either reinforce old thinking or help you level up. Seek out those who challenge you, inspire you, and push you to see things differently.

A mindshift doesn’t happen to you. It happens because of you. And the more intentional you are about rewiring your thinking, the more unstoppable you become.

12. What’s one thing every leader should do today to future-proof themselves?

Start with reading Mindshift! 😉

Leaders today need vision.But they also need foresight. The world is shifting too fast for traditional leadership approaches to keep up.

So here’s a challenge: Block out 30 minutes every week to explore the future.

Study emerging trends (AI, automation, shifting workforce dynamics).
Read about what’s happening outside your industry.
Watch how Gen Z and Gen Alpha are interacting with technology.
Ask, “What does this mean for me? My industry? My team?”

The leaders who thrive in the future are the ones who anticipate it today. The best way to be ready for what’s next is to start thinking like the future, right now.

Conclusion

Thank you for the great conversation Brian!

I hope everyone has enjoyed this peek into the mind of the man behind the insightful new title Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future!

Image credits: Brian Solis

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From Dinosaur to Disruptor in Three Quotes

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From Dinosaur to Disruptor in Three Quotes

GUEST POST from Robyn Bolton

If you’re leading a legacy business through uncertainty, pay attention. When The Cut asked, “Can Simon & Schuster Become the A24 of Books?” I expected puff-piece PR. What I read was a quiet masterclass in business transformation—delivered in three deceptively casual quotes from Sean Manning, Simon & Schuster’s new CEO. He’s trying to transform a dinosaur into a disruptor and lays out a leadership playbook worth stealing.

Seventy-four percent of corporate transformations fail, according to BCG. So why should we believe this one might be different? Because every now and then, someone in a legacy industry goes beyond memorable soundbites and actually makes moves. Manning’s early actions—and the thinking behind them—hint that this is a transformation worth paying attention to.

“A lot of what the publishing industry does is just speaking to the converted.”

When Manning says this, he’s not just throwing shade—he’s naming a common and systemic failure. While publishing execs bemoan declining readership, they keep targeting the same demographic that’s been buying hardcovers for decades.

Sound familiar?

Every legacy industry does this. It’s easier—and more immediately profitable—to sell to those who already believe. The ROI is better. The risk is lower. And that’s precisely how disruption takes root.

As Clayton Christensen warned in The Innovator’s Dilemma, established players obsess over their best customers and ignore emerging ones—until it’s too late. They fear that reaching the unconverted dilutes focus or stretches resources. But that thinking is wrong. Even in a world of finite resources, you can’t afford to pick one or the other. Transformation, heck, even survival, requires both.

“We’re essentially an entertainment company with books at the center.”

Be still my heart. A CEO who defines his company by the Job(to be Done) it performs in people’s lives? Swoon.

This is another key to avoiding disruption – don’t define yourself by your product or industry. Define yourself by the value you create for customers.

Executives love repeating that “railroads went out of business because they thought their business was railroads.” But ask those same executives what business they’re in, and they’ll immediately box themselves into a list of products or industry classifications or some vague platitude about being in the “people business” that gets conveniently shelved when business gets bumpy.

When you define yourself by the Job you do for your customers, you quickly discover more growth opportunities you could pursue. New channels. New products. New partnerships. You’re out of the box —and ready to grow.

“The worry is that we can’t afford to fail. But if we don’t try to do something, we’re really screwed.”

It’s easy to calculate the cost of trying and failing. You have the literal receipts. It’s nearly impossible to calculate the cost of not trying. That’s why large organizations sit on the sidelines and let startups take the risks.

But there IS a cost to waiting. You see it in the market share lost to new entrants and the skyrocketing valuations of successful startups. The problem? That information comes too late to do anything about it.

Transformation isn’t just about ideas. It’s about choosing action over analysis. Or, as Manning put it, “Let’s try this and see what happens.”

Walking the Talk

Quotable leadership is cute. Transformation leadership is concrete. Manning’s doing more than talking—he’s breaking industry norms.

Less than six months into his tenure as CEO, he announced that Simon & Schuster would no longer require blurbs—those back-of-jacket endorsements that favor the well-connected. He greenlit a web series, Bookstore Blitz, and showed up at tapings. And he’s reframing what publishing can be, not just what it’s always been.

The journey from dinosaur to disruptor is long, messy, and uncertain. But less than a year into the job, Manning is walking in the right direction.

Are you?

Image credit: Pexels

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