Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

Innovation Quotes of the Day – May 26, 2012


“Senior leaders, who are typically charged with the efficient operation of the enterprise and rewarded as such, don’t fully understand how specific practices produce or destroy the value of innovation. As a result they often put the wrong people in charge of their innovation initiatives.”

– Jeff DeGraff


“Innovation is a team sport and everyone is innovative in their own way. Hopefully when you look at The Nine Innovation Roles it reinforces that you too can contribute to innovation success and that the lone innovator myth is just that – a myth.”

– Braden Kelley


“Innovators need bold ideas and clear thinking that come from an engaged brain, and bold actions and confidence, as well as empathy, that come from a big heart. They need courage to confront all that faces them in an existing business as usual culture. They need determination to face the faceless but seemingly powerful corporate culture and the slings and arrows thrown by the people who don’t want change or are afraid of change.”

– Jeffrey Phillips


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Announcing the Nine Innovation Roles Group Diagnostic Tool

I am proud to announce the availability of the Nine Innovation Roles Group Diagnostic Tool for pre-order as part of my crowdfunding project over on IndieGoGo. There you will find lots of great perks available including discounts on the Nine Innovation Roles Group Diagnostic Tool and even FIVE (5) two-hour innovation keynote and workshop combos at an incredibly discounted price.

The Nine Innovation Roles Group Diagnostic Tool will come with a series of simple exercises and a deck of roles cards to help create a fun, interactive experience for innovation teams or organizations to use to help people better understand what roles they fill on innovation projects, why the team’s or organization’s innovation efforts are failing, and how they can together improve the innovation performance of their teams or organization.

Nine Innovation Roles Group Diagnostic Tool Coming Soon

Design for Nine Innovation Roles Group Diagnostic Tool

You can click to read more about The Nine Innovation Roles, but here is the ethos behind it:

“Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they are anyway — to make life simpler for our reptile brain to comprehend. Deep down we know that people have different passions, skills, and potential, but even when it comes to innovation, we expect everybody to have good ideas.

I’m of the opinion that all people are creative, in their own way. That is not to say that all people are creative in the sense that every single person is good at creating lots of really great ideas, nor do they have to be. I believe instead that everyone has a dominant innovation role at which they excel, and that when properly identified and channeled, the organization stands to maximize its innovation capacity. I believe that all people excel at one of nine innovation roles, and that when organizations put the right people in the right innovation roles, that your innovation speed and capacity will increase.”

The Nine Innovation Roles Group Diagnostic Tool and Workshop can help you identify why your innovation efforts are failing or how your innovation teams could be more successful in the future. Don’t wait. Book a workshop, or pre-order the group diagnostic tool and run a team building exercise of your own.

Book a Nine Innovation Roles Group Diagnostic Workshop

Build a Common Language of Innovation

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Directed Innovation for Strategic Success

Directed Innovation for Strategic SuccessIt seems like every organization has a vision and a mission statement, and some even have mantra’s. My personal innovation mantra is to make innovation and marketing insights accessible for the greater good.

At the same time organizations are creating their mission statement, many take the time to create an organizational strategy, only to then neglect the creation of an innovation strategy.

I believe that every organization should create an innovation strategy with the same diligence and precision that they attempt to create their organizational strategy with. Has your organization created an innovation strategy?

An innovation strategy, what’s that?

An innovation strategy sets the innovation direction for an organization. It gives members of the organization an idea of what new achievements and directions will best benefit the organization when it comes to innovation. As with organizational strategy, innovation strategy must determine WHAT the organization should focus on (and WHAT NOT to) so that tactics can be developed for HOW to get there.

There are two main kinds of innovation – directed innovation (or intellectual innovation) and emergent innovation (or instinctual innovation). An innovation strategy benefits both types. An innovation strategy provides the contraints that the organization’s directed innovation needs, while also providing the focus that helps emergent innovation, well, emerge over time as members refer back to the innovation strategy.

Innovating Inside the BoxBest practices indicate that innovation succeeds best when it is constrained. But for some people, it doesn’t make sense that innovation needs to be constrained. – “Don’t great ideas come from giving people free reign?”

The short answer is no. By giving people constraints, it actually sets their creativity free, but in a directed fashion.

A well-defined innovation strategy helps the organization define which innovation challenges to focus on and what tactics will best help the organization overcome those challenges. An innovation strategy provides a map to refer back to as projects and ideas are being evaluated.

An innovation strategy should communicate to the organization the kinds of innovation that will be most valuable to the organization in helping it achieve its corporate strategy. It is best practice for an innovation strategy to support the organizational strategy.

Without an innovation strategy, an organization can find itself pulled in many different directions, dissipating its innovation energy and preventing it from accelerating its innovation pace by combining the outcomes of strategically-related innovation efforts.

Finally, even those organizations that have successfully created an innovation strategy, often miss the most important part – to communicate it out very clearly to all members of the organization, so that members know exactly what the innovation strategy is and precisely how to contribute. If you’ve done a good job of this, you won’t be afraid to ask your members the following question – What is our innovation strategy?

Are you afraid?

Build a Common Language of Innovation

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Innovation Quotes of the Day – May 25, 2012


“Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or a battle; the win comes from basic blocking and tackling.”

– Naveen Jain


“Innovation is a team sport and everyone is innovative in their own way. Hopefully when you look at The Nine Innovation Roles it reinforces that you too can contribute to innovation success and that the lone innovator myth is just that – a myth.”

– Braden Kelley


“Technology is driving the innovation. Technology is driving the creativity. Technology and the use of that is going to determine our workers’ ability to compete in the 21st century global marketplace.”

– Ron Kind


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Keep Your Innovation Nerve

Keep Your Innovation NerveIt is much easier to lose your nerve than it is to regain it, so better not to lose it in the first place. I have lost my nerve before and made decisions I regretted for a long time after they were made. Acting out of fear leads to poor decision making and a lack of leverage that, in turn, leads to unfavorable outcomes. That is why you must maintain your nerve and focus on the actions you need to take to create positive change, rather than allowing yourself to be overtaken by fear. Fear is one of those emotions that grows to fill the space.

When this downturn began, I had a client that wanted to extend our contract at half the previous rate in order to cut costs. Without any other projects in hand it would have been very easy to take their offer and hope that something better would come along. It’s much harder to walk away from guaranteed income and focus on winning new clients during the biggest downturn in a generation, but I did. The outcome?

Not losing my nerve, refusing this offer, and fully dedicating myself to revitalizing my business led to:

  1. Signing my first two clients outside the United States
  2. Signing a top literary agent to represent my book project and John Wiley & Sons to publish it (the five-star Stoking Your Innovation Bonfire)
  3. Building upon my book Stoking Your Innovation Bonfire by creating the Nine Innovation Roles Diagnostic Tool to help companies improve their innovation team success
  4. Becoming a popular innovation keynote speaker and thought leader
  5. My personal innovation blog expanding to become the leading innovation blog on the web – Blogging Innovation – with more than 15 contributing authors and upwards of 200,000 monthly page views
  6. Blogging Innovation becoming the foundation for Innovation Excellence, the world’s most popular innovation web site – a Top 1% site that now regularly generates 800,000+ monthly page views (before it was sold in early 2020)
  7. Launching a new business focused on helping b2b companies increase their inbound sales leads and revenue through execution of customer journey research and creation of an effective b2b pull marketing strategy that includes the use of my proprietary single content input, multiple content output methodology

So before you lose your nerve and start asking yourself all those questions about what could go wrong, focus instead on asking yourself about the actions you could take now to make sure that things go right.

Are you going to be nervous in the downturn, or nervy? If you act fearful, your clients will be afraid to do business with you, but if you’re confident that you will do great things, then your clients will want to do great things with you.

Build a Common Language of Innovation

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Are You Innovating for the Past or the Future?

Are You Innovating for the Past or the Future?I had the opportunity to meet and chat with local ethnographic researcher Cynthia DuVal about the role of ethnographic research in the innovation process, and she shared an insight that I thought I would share with the rest of you.

She mentioned that it is important for a good ethnographer or researcher to consider the timeline of the development process when extracting insights. Why is this important?

Well, if you’ve got a 12-18 month product or service development process to go from insight to in-market, then you should be looking not to identify the insights that are most relevant today, BUT the insights that will be most relevant 12-18 months from now. If you can go from insight to in-market faster than that, that’s fantastic, but the point still holds.

If your research team takes all of the data they’ve gathered and extracts insights for today, then you are innovating for the past, and if they develop insights too far along the time continuum then you are innovating for the future. You can’t really innovate for the past (your offering won’t be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.

Innovating for Future Present

The ideal of course is to design a product based on customer insights appropriate to the time of the product launch to maximize the useful life of the customer insights.

The product or service are an expression of the customer insights, and it is the useful life of the insights that we are concerned with, not the useful life of the product or service (a post-purchase concept). When the insights reach their sell by date, sales will begin to tail off, and you better have another product or service ready to replace this one (based on fresh insights).

Now, extracting accurate customer insights for the present is difficult enough. Doing it for the future present is even harder. But, if your team starts out with that as its charter, they will likely rise to the challenge, for the most part.

FlexibilityBecause the team will likely only get the insights mostly right, it is important that your go-to-market processes include a great deal of modularity and flexibility. In the same way that product development processes have to design for certain components that are ‘likely’ to be available, but also have a backup design available that substitutes already released components–should the cutting edge components not be ready in time.

To innovate for the future present, you must maintain the flexibility to tweak branding and messaging (and even the product or service itself) should some of the forecasted customer insights prove to be inaccurate and require updates. It is also a good idea to evaluate, as you go, whether or not a fast follower version (e.g. iPhone OS v3.1) of the product, service, and/or branding or messaging will need to be prepared to address last minute customer insight discoveries that can’t be incorporated into the product or service or branding/messaging at launch.

So, will your team have the flexibility necessary to innovate for the future present, or will you find your team innovating for the past or the future?


Build a Common Language of Innovation on your team

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Innovation Quotes of the Day – May 24, 2012


“We have a moral obligation to invent new technologies. What if Mozart had been born before the violin and harpsichord?”

– Kevin Kelly


“For whatever reason it may be easier for humans to ascribe innovation to one person (Steve Jobs, Thomas Edison, Alexander Graham Bell, Bill Gates, etc.), but it is not necessarily helpful to the success of innovation in organizations to popularize this myth. Instead when it comes to creating more innovation in organizations, we must DESTROY it.”

– Braden Kelley


“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”

– Steve Jobs


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Should I run for President again in 2012?

Should I run for President again in 2012?My presidential campaign picked up a lot of steam in 2008, but of course I came up short.

Should I make another run for the presidency in 2012?

If you didn’t know I was a front-running presidential candidate in 2008, check out the video:

SORRY – THIS ISN’T AVAILABLE ANY MORE
(which is too bad because it was very cool)

Of course I am kidding, but I was rifling some through old posts and I came across this video. This campaign was one of my favorite pass along marketing campaigns of 2008. It allows you to embed your name or a friend’s name visually in the video in several spots and send the video to them. I thought it was a lot of fun, and probably money much better spent than if they had bought a commercial on the Super Bowl.

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Charitable Innovation – Disrupting for Good

Charitable Innovation - Disrupting for GoodThe operational model for charities in this country is an ideal candidate for disruptive innovation. It strikes me as odd that charities, the organizations that really have the least to spend on marketing, spend such inordinate amounts of money and time on marketing to raise money. Does spending lots of money on fundraising actually work?

Let’s stop for a moment and look at how AIP defines acceptable charity performance:

  • Spending 60% or more of a charity’s budget on programs, and spending $35 or less to raise $100 in public support

Groups included on AIP’s Top-Rated list generally spend 75% or more of their budgets on programs, and spend $25 or less to raise $100 in public support.

Unfortunately, many charities don’t even meet the acceptable charity performance definition:

  • “It is sad that cancer charities, one of the most serious and popular giving categories, perform so poorly – half of the cancer charities that AIP rates in this Charity Rating Guide receive a D or F grade and only 37% receive an A or B.”

If we look across charity organizations as a whole, it is not a stretch to imagine that the aggregate reality is probably somewhere around spending 50% or less of their budgets on programs, and spending $50 or more to raise $100 in public support.

What greater positive benefit could we have on society as business innovators than to help create a disruptive business model for charities? What if we could stand the traditional, and hugely inefficient, model of list rental, telemarketing, direct mail, and list saturation on its head and instead imagine something different?

There has to be a better business model that we could collectively create as a gift to society that would increase the percentage of charitable revenue that actually goes towards the charities’ intended missions. If we created a new best practice that could be adopted across the industry, think about the impact we could have (equivalent of up to a doubling of monies raised).

I think we can distill the disruptive possibilities down to the following five key principles:

  1. Give consumers a way to offset negative side effects with a positive action
  2. Link fundraising efforts more closely to the benefit delivered
  3. Reduce fundraising friction
  4. Maximize existing communication channels to highlight benefits that others provide
  5. Improve Efficiency

Please download and read the white paper to look at the disruptive possibilities and charitable innovation opportunities each one presents.

And, if you would like to help evolve the ideas in the white paper, please post a comment with your thoughts, additions, or refinements, or join our Innovation Excellence group on LinkedIn and contribute to the discussion there.

Build a Common Language of Innovation

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Innovation Quotes of the Day – May 23, 2012


“It’s not about breaking the rules. It is about abandoning the concept of rules altogether”

– Paul Lemberg
– Submitted by Bill Dobbins


“Innovation is a team sport and everyone is innovative in their own way. Hopefully when you look at The Nine Innovation Roles it reinforces that you too can contribute to innovation success and that the lone innovator myth is just that – a myth.”

– Braden Kelley


“There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.”

– John F. Kennedy


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.