Tag Archives: Relationship Marketing

People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading




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Think Like a Tech Company or Go Out of Business

by Braden Kelley and Linda Bernardi Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business … Continue reading




Posted in culture, Innovation, Leadership, Management, Stikkees, Strategy, Technology | Tagged , , , , , , , , , , , , , | 4 Comments

Innovator Lifetime Value

By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading




Posted in collaboration, Innovation, Management, marketing, Open Innovation, Strategy | Tagged , , , , , | 2 Comments