Who is Braden Kelley?
He is a Director of Innovation and Human-Centered Problem-Solving at Oracle, an author, innovation speaker, workshop facilitator, and makes tools for innovation & change .
And also co-founded the world's most popular innovation web site:
"I help organizations increase their organizational agility and accelerate their speed of innovation and organizational change.
If you're looking to create a culture of continuous change, tackle some of your innovation barriers, train your employees to be more innovative change agents, or to build a more profitable, more social business -- let's talk."
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Tag Archives: Relationship Marketing
People-Centric Marketing
We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading
Think Like a Tech Company or Go Out of Business
by Braden Kelley and Linda Bernardi Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business … Continue reading
Posted in culture, Innovation, Leadership, Management, Stikkees, Strategy, Technology
Tagged airbnb, Communication, competition, connections, Conversations, Costco, cpg, Customers, digital transformation, mobile, Relationship Marketing, relationships, startups, Walmart
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Innovator Lifetime Value
By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading
