Tag Archives: Lifetime Value

CyberMonday Specials on Valuable Tools for Innovation and Change

You can now get a Lifetime Commercial License for the Change Planning Toolkit™!

Thank you to everyone that has already:

1. Gotten the 10 Free Tools to sample the power the toolkit
2. Purchased my book Charting Change and gotten 16 more tools to use
3. Considered purchasing a license to all 50+ tools in the Change Planning Toolkit™

Previously there were three options for using the Change Planning Toolkit™ to make money:

Option 1 for companies — $99.99 per year per user
Option 2 for companies — $299.99 + $2 per employee per year*
Option 3 for cities/states/countries — $0.01 per resident per year ($1,000 minimum)*

* These special licenses give full access to every person in the company or in the region.

BUT,

Now I’m super excited to announce the availability of a fourth option for people – the Lifetime Commercial License!

Available now for only $999.99 per user
(a $36,999.00 value)

FLASH SALE!

First FIVE (5) people get a special price of $249.99 per user on a lifetime license
with coupon code 250LIFETIME

Next FIVE (5) people get a special price of $499.99 per user on a lifetime license
with coupon code 500LIFETIME

AND as a special bonus,

I will credit any educational license investment towards the purchase of a commercial or city/state/country license
If you refer a company or a city/state/country to me and they purchase a bulk license, I will share 20% of the year one revenue with you

** NOTE: Lifetime refers to lifetime of the individual person or company

Thank you for continuing to support the change revolution!

SPECIAL OFFER: Become a Disruptive Innovation Toolkit™ Patron

The Human-Centered Innovation Toolkit™ will be coming soon, and you can become a Patron by helping to fund its completion through a site license or a city/state/country license and as a reward get instant access to the POSTER SIZE version of The Experiment Canvas™ and the many other tools I’ve already completed. You’ll then of course get access to the rest of the toolkit as I complete it. You’ll get this instant access at a permanent 50% discount off the normal $2/yr per employee or $0.01/yr per resident, meaning your cost will be a paltry $1/yr per employee or $0.005/yr per resident for the lifetime of the license. AND, we can negotiate a period of advance exclusivity, allowing you to get access to the tools as they are completed and get exclusive access to the complete toolkit for an exclusive period of time in advance of the general public (exclusive period TBD).

Please contact me if you are interested in accelerating your innovation efforts and getting a competitive edge over your competition.

Accelerate your change and transformation success

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Flash Sale – Change Planning Toolkit™ Lifetime License

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Flash Sale - Change Planning Toolkit™ Lifetime License

You can now get a Lifetime Commercial License for the Change Planning Toolkit™!

Thank you to everyone that has already:

Previously there were three options for using the Change Planning Toolkit™ to make money:

* These special licenses give full access to every person in the company or in the region.

BUT,

Now I’m super excited to announce the availability of a fourth option for people – the Lifetime Commercial License!

Available now for only $999.99
(a $36,999.00 value)

FLASH SALE!

First FIVE (5) people get a special price of $249.99
with coupon code 250LIFETIME

Next FIVE (5) people get a special price of $499.99
with coupon code 500LIFETIME

AND as a special bonus,

I will credit any educational license investment towards the purchase of a commercial or city/state/country license
If you refer a company or a city/state/country to me and they purchase a bulk license, I will share 20% of the year one revenue with you

** Lifetime refers to lifetime of the individual person

Thank you for continuing to support the change revolution!

Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Innovator Lifetime Value

2 Replies

By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection of all of the transactions that they might make during their relationship with you. And when speaking of customer lifetime value, we generally don’t talk about any single customer, but speak about their value in aggregate, averaging out the high value (many, many purchases) and low value customers (one or a few purchases).

The concept is usually linked to discussions of how much you can afford to spend to acquire a customer and whether a particular advertising or marketing effort is worth undertaking.The concept has been even applied to non-profits (lifetime donor value) and even to social media ROI.

But what’s a good outside innovation partner worth?

As I was speaking with several of the innovation leaders at Intuit on their campus in Mountain View last year, it came to me that organizations should be seeking to build and strengthen relationships with their customers, suppliers, and other potential innovation partners in ways similar to their approach to traditional relationship marketing.

Having helped several clients with their relationship marketing strategies, it seems to me that there is no reason why the same principles can’t or shouldn’t be applied to your potential innovation partner community.

After all, as more and more companies begin to understand and engage in the practice of open innovation, then there will be an advantage accumulated by the organizations that do a good job of building strong and profitable relationships with the most passionate and prolific suppliers, customers, academics, etc. over those organizations that don’t.

What organization out there wouldn’t want to accumulate an innovation advantage, a growth advantage, a relationship advantage over their competitors?

But the real questions are of course:

Do you have the required internal innovation capability built already to support open innovation?
Are you engaging in open innovation already? Or are your competitors?
What are you doing to build strong relationships with you potential innovation partners?
Are you tasking skilled relationship marketers with creating and maintaining these conversations and building these relationships?

So, do you? Are you?