Category Archives: Leadership

Startups Must Be Where Their Customers Are

Startups Must Be Where Their Customers Are

GUEST POST from Steve Blank

“A CEO running a B-to-B startup needs to live in the city where their business is – or else they’ll never scale.”

I was having breakfast with Erin, an ex-student, just off a red-eye flight from New York. She’s built a 65-person startup selling enterprise software to the financial services industry. Erin had previously worked in New York for one of those companies and had a stellar reputation in the industry. As one would expect, with banks and hedge funds as customers, the majority were based in the New York metropolitan area.

Where Are Your Biggest Business Deals?

Looking a bit bleary-eyed, Erin explained, “Customers love our product, and I think we’ve found product/market fit. I personally sold the first big deals and hired the VP of sales who’s building the sales team in our New York office. They’re growing the number of accounts and the deal size, but it feels like we’re incrementally growing a small business, not heading for exponential growth. I know the opportunity is much bigger, but I can’t put my finger on what’s wrong.”

Erin continued, “My investors are starting to get impatient. They’re comparing us to another startup in our space that’s growing much faster. My VP of Sales and I are running as fast as we can, but I’ve been around long enough to know I might be the ex-CEO if we can’t scale.”

While Erin’s main sales office is in New York, next to her major prospects and customers, Erin’s company was headquartered in Silicon Valley, down the street from where we were having breakfast. During the Covid pandemic, most of her engineering team worked remotely. Her inside sales team (Sales Development and Business Development reps) used email, phone, social media and Zoom for prospecting and generating leads. At the same time, her account executives were able to use Zoom for sales calls and close and grow business virtually.

There’s a Pattern Here

Over breakfast, I listened to Erin describe what at first seemed like a series of disconnected events.

First, a new competitor started up. Initially, she wasn’t concerned as the competitor’s product had only a subset of the features that Erin’s company did. However, the competitor’s headquarters was based in New York, and their VP of Sales and CEO were now meeting face-to-face with customers, most of whom had returned to their offices. While Erin’s New York-based account execs were selling to the middle tier management of organizations, the CEO of her competitor had developed relationships with the exec staff of potential customers. She lamented, “We’ve lost a couple of deals because we were selling at the wrong level.”

Second, Erin’s VP of sales had just bought a condo in Miami to be next to her aging parents, so she was commuting to NY four days a week and managing the sales force from Miami when she wasn’t in New York. Erin sighed, “She’s as exhausted as I am flying up and down the East Coast.”

Third, Erin’s account execs were running into the typical organizational speedbumps and roadblocks that closing big deals often encounter. However, solving them via email, Zoom and once-a-month fly-in meetings wasn’t the same as the NY account execs being able to say, “Hey, our VP of Sales and CEO are just down the street. Can we all grab a quick coffee and talk this over?” Issues that could have been solved casually and quickly ballooned into ones that took more work and sometimes a plane trip for her VP of Sales or Erin to solve.

By the time we had finished breakfast it was clear to me that Erin was the one putting obstacles in front of her path to scale. Here’s what I observed and suggested.

Keep Your Eye on The Prize

While Erin had sold the first deals herself, she needed to consider whether each deal happened because as CEO, she could call on the company’s engineers to pivot the product. Were the account execs in New York trying to execute a sales model that wasn’t yet repeatable and scalable without the founder’s intervention? Had a repeatable and scalable sales process truly been validated? Or did each sale require a heroic effort?

Next, setting up their New York office without Erin or her VP of Sales physically living in New York might have worked during Covid but was now holding her company back. At this phase of her company the goal of the office shouldn’t be to add new accounts incrementally – but should be how to scale – repeatably. Hiring account execs in an office in New York let Erin believe that she had a tested, validated, and repeatable sales playbook that could rapidly scale the business. The reality was that without her and the VP of Sales living and breathing the business in New York, they were trying to scale a startup remotely.

Her early customers told Erin that her company had built a series of truly disruptive financial service products. But now, the company was in a different phase – it needed to build and grow the business exponentially. And in this phase, her focus as a CEO needed to change – from searching for product/market fit to driving exponential growth.

Driving Exponential Growth

Exponential Growth Requires Relentless Execution

Because most of her company’s customers were concentrated in a single city, Erin and her VP of Sales needed to be there – not visiting in a hotel room. I suggested that:

  • Erin had to quickly decide if she wanted to be the one to scale the business. If not, her investors were going to find someone who could.
  • If so, she needed to realize that she had missed an important transition in her company. In a high-dollar B-to-B business, building and scaling sales can’t be done remotely. And she was losing ground every day. Her New York office needed a footprint larger than she was. It needed business development and marketing people rapidly creating demand.
  • Her VP of Sales might be wonderful, but with the all the travel the company is only getting her half-time. Erin needs a full-time head of sales in New York. Time to have a difficult conversation.
  • Because she was behind, Erin needed to rent an apartment in New York for a year, and spend the next six months there and at least two weeks a month after that. Her goal was to:
    1. Validate that there was a repeatable sales process. It not, build one
    2. Build a New York office that could create a sales and marketing footprint without her presence. Only then could she cut back her time in the City.
  • Finally, she needed to consider that if her customers were primarily in New York and the engineers were working remotely, why weren’t the company headquarters in New York?

I Hate New York

As we dug into these issues, I was pretty surprised to hear her say, “I spent a big part of my career in New York. I thought coming out to Stanford and the West Coast meant I could leave the bureaucracy of large companies and that culture behind. Covid let me do that for a few years. I guess now I’m just avoiding jumping back into an environment I thought I had left.”

We lingered over coffee as I suggested it was time for her to take stock of what’s next. She had something rare – a services company that provided real value with products that early customers loved. Her staff didn’t think they were joining a small business, neither did her investors. If she wasn’t prepared to build something to its potential, what was her next move?

Lessons Learned

  • For a startup, the next step after finding product/market fit is finding a repeatable and scalable sales process
  • This requires a transition to the relentless execution of creating demand and exponentially growing sales
  • If your customers are concentrated in a city or region, you need to be where your customers are
  • The CEO needs to lead this growth focus
  • And then hand it off to a team equally capable and committed

The full article originally appeared on Steve Blank’s blog

Image credits: Pixabay, Steve Blank

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What Business Are You In?

(Hint: It’s Probably Not What You Think)

What Business Are You In?

GUEST POST from Robyn Bolton

“What business are you in?”

How do you answer this all-too-common question?

Do you name the company you work for?

The industry you’re in?

The function you perform?

Bad news, your business isn’t defined by the company, the industry, and even your function.

Good news, the business you’re in is defined by your customers.

And their definition unlocks incredible potential for innovation and growth.

The 2:00 am Answer

In my first few months as an Assistant Brand Manager at P&G, I had a truly terrifying experience. Sitting in a training session, a senior executive locked eyes with me and asked, “What is Brand Equity?”

My first thought was, “you tell me, buddy. I’m the newbie here.”  My second thought, and the one that came out of my mouth, was probably something straight out of a marketing textbook.

“Wrong!” he exclaimed. “Brand equity is what a consumer says if you wake them up from a dead sleep at 2:00 am and scream ‘What is [brand]?’ in their face.”

I don’t know what scared me more, being yelled at for being wrong or the idea that breaking and entering and screaming brand names at unsuspecting sleepers was suddenly part of my job description.

The 2:00 am Answer is the business you’re in

The 2:00 am answer applies to more than just brand equity.

It reveals the business you’re in.

Because it’s the Job-to-be-Done your customers hire you to do

As the training went on, we learned how this mantra manifests in everything a brand (or company) does – its products, pricing, packaging, distribution, and marketing.

For example, if the most important thing to you about laundry is that clothes come out of the washing machine clean, you have dozens of options and probably buy the cheapest one.

But, if you want to be sure that clothes will be immaculate after the first wash because you know your kids will wear anything, even if it has stains, which will lead the other parents to judge you, you have one option – Tide.

Why the 2:00 am Answer matters

The 2:00 am Answer also defines where you have a right to play and to win.

Sometimes this space is bigger than you expect, revealing incredible opportunities for innovation and growth.

Sometimes it’s smaller than you want, exposing a strategic misalignment between what you offer and what your customers want. This happened to LEGO and took the company to the brink of bankruptcy.

In 1998, LEGO posted its first loss in company history. To reinvigorate growth, it shifted from being in the business of Toys to being in the business of Play. This led to two decisions that, while strategically aligned with Play, almost bankrupted the company. First was the introduction of new toys specifically designed to be built in less than 10 minutes so kids could start playing quickly. The second decision took LEGO into other aspects of play – video games, amusement parks, and a TV show supported by a line of action figures.

In 2003, LEGO reported a $238M loss, and with only one profitable product line, the future was bleak. So, LEGO started talking to customers (though probably not at 2:00 am). Through the conversations, LEGO learned that its expansion into all forms of play and the prioritization of Play over creation (building) wasn’t LEGO-y in the minds of consumers. So they rejected the new offerings. Instead, people loved LEGO because it offered “creative play” – the freedom and ability to turn ideas into tangible and interactive 3D models.

LEGO listened and went “back to the brick.”  The results speak for themselves. In 2015, LEGO overtook Ferrari to become the world’s most powerful brand. In 2021, LEGO earned $8.06B in revenue, a 27% increase from the prior year.

How to get and use the 2:00 am Answer (without committing a felony)

First, get clear on the business you WANT to be in. Ask yourself and your colleagues, what do we want our customers to hire us to do? Push beyond the easy and obvious answers (usually functional Jobs to be Done). How do you want customers to feel after hiring your company (emotional Jobs to be Done)? How do you want them to be perceived (social Jobs to be Done)? What Job to be Done do you want to do uniquely well?

Second, talk to your customers one-on-one at a time and place of their choosing. Ask them why they hire your business. Again, push beyond the easy and obvious answers to understand what they want to feel and be perceived after choosing you. Ask what other options they considered and why they hired your business.

Find and close the gap. What’s the difference between what you wanted to hear and what you actually heard? If the gap is bigger than expected, how can you expand and innovate your business to grow into all the Jobs people want to hire you to do? If the gap is smaller, how can you shift or redirect efforts to grow in ways where you have permission to operate?

The 2:00 am Answer can be the key to defining, growing, and transforming your business.

Who says nothing good happens after midnight?

Image credit: Unsplash

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True Leaders Inspire Freedom

True Leaders Inspire Freedom

GUEST POST from Tullio Siragusa

A baby elephant was tied to a pole at the zoo. For years she tried to break free tugging at the pole by the rope tied around her neck.

She tried and tried and could never break free.

Many years later, she grew to be a very big and powerful elephant. She was still tied to the same pole. She could break free of her bondage so easily now that she had become a big elephant, but her mind conditioning will not allow her. She doesn’t even try.

Much like the elephant in this story, we have been conditioned for a very long time in a work culture that is based on commands and controls. A work culture supported by an education system that was developed for the assembly line, industrial revolution. An educational system that subtly teaches subservience.

From a society’s viewpoint, we have also been part of a narrative for thousands of years that encourages self-sacrifice, for the greater good, which is contrary to our nature as human beings.

Do we have a lot stacked up against us, or do we just have the baby elephant syndrome, and think we can’t break free?

I was in Russia three years ago. Specifically, in Siberia Russia where I met with Tomsk State University students to talk about freedom-based cultures. We talked about shared authority, self-managed teams, equivalence, and leaders versus bosses.

These young men and women were curious, and open, and had many questions. I had just finished talking about the sense of duplicity that is predominant in many people’s lives today.

Having to be one way at the office, and another at home. We talked about how duplicity causes stress, and worse how it does not foster trust among people because it does not encourage authenticity.

Are you the same person at the office, as you are at home? Does your work environment dictate what you should wear at the office? Do you have to show up and leave at a certain time? Do you have to do things you don’t care to do, just to please your boss? Do you compete with your peers, or work as a team? Are you free to speak your mind and offer up suggestions for company improvements?

Today’s work environment based on command and controls, does not foster innovation, or creativity. Today’s work environment demands conformity.

“Today’s work environment wants you to stay a baby elephant for the rest of your life.”

Freedom Cultures

I went on to explain how leaders earn followers because they are willing to serve, and they are willing to be of service.

What’s the difference between serving and being of service?

You can get paid to serve but being of service is a state of being that cannot be purchased. You enjoy being of service because it is part of who you are at your core.

“True authentic leaders are of service, because they desire to serve — it is a calling.”

The difference between a boss and a leader is that of control vs. freedom. One requires you conform to how things are done, the other encourages you to find better ways to do things, to create, to innovate, and to do things on your terms.

Why would companies not embrace freedom?

Fear is the main reason. The other reason is that much like the elephant they just accept things for how they have been, instead of how things could be.

Some of the questions and comments these young men and women asked me were:

  • How do you make the change from a command and control to freedom-based company?
  • How can companies adopt this in countries that don’t encourage free societies?
  • This is one of those big, change the world ideas, how can it be implemented?

The questions left me feeling a sense of hope and excitement that these university students saw the value of what was being presented and started to wonder about how to implement it.

I answered every question truthfully and made myself available for follow up with any of the students. The comment made about “changing the world” stood out for me.

I looked at the young man in the eyes and said to him: “It is someone like you, who will start a company, become the leader of one, and remember this presentation, that will make the change.

Then one of your people will do the same, and the trickled down effect of that will change a society, a country, and the world.”

Some of us are on a mission to start this change, to spark it, to inspire it, with a Radical Purpose Movement to help organizations embrace freedom and equivalence.

My personal mission and responsibility, as the author of the upcoming book “Emotionally Aware Leadership” is to stop the spread of a worldwide epidemic that fosters co-dependency and keeps us in a mind-set prison of not being able to break free of controls.

“The most pervasive disease that plagues all of humanity is low self-worth.”

True leaders operate from a high level of self-worth that is inner directed, not based on external outcomes, or input. Those leaders encourage others to believe in themselves and to grow.

Want to change the world?

You must break free of the limiting mindset conditioning. You can’t be a giant elephant and act like you are still a baby tied to a pole. More importantly as a leader you want to inspire freedom in your organization, at home, and in the world.

Freedom is synonyms with happiness.

Tomsk State University presentation about freedom-centered cultures:

Image credit: Pexels

Originally published at tulliosiragusa.com on April 29, 2019

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Agility is the 2023 Success Factor

Agility is the 2023 Success Factor

GUEST POST from Soren Kaplan

Agility, the ability to think fast and move quickly, is an imperative for every team this year.

That’s because there’s never been more uncertainty – around technology, the economy, global-political turmoil, and just about everything else.

I’ve led teams in both big companies and startups. I’ve built new teams. And I’ve helped fix dysfunctional ones.

There’s no shortage of research on the success factors for creating high-performing teams. In a landmark study, for example, Google identified “psychological safety” as the top characteristic of its most successful teams. Teams with people who feel safe to take risks and be vulnerable with one another showed better results.

Psychological safety is indeed important. Yet we can’t lose sight of another critical success factor for navigating today’s highly uncertain world, especially in 2023: agility.

Three Steps to Strategic Agility

The concept of “agility” in business originated from the field of agile software development. Agile software development involves “sprints” in which teams define short-term goals (typically two weeks), work diligently to achieve them, and then apply what they learned from the sprint to their next sprint’s goals.

Any team can apply the principles of agile software development to create greater overall agility. Whatever your team’s cadence of work, consider using the following approach to structure your work:

  1. Define short-term goals: What do you need to accomplish by the end of your sprint?
  2. Do the work: What work must be done and how will you do it?
  3. Evaluate progress: Based on what you achieved, what did you learn, and what’s the next logical set of short-term goals?

Approach these steps as a repetitive cycle. For example, you might have a project you expect to take three months to complete. Most traditional teams might go through a single cycle — they define their end goal, create a three-month plan, do their work, and then after the three months are up, they reflect on their progress.

If you were to work in two-week sprints during the three-month project, however, you would have five cycles of defining goals, achieving them, and then applying your learning to make your project even more effective along the way. The agile approach accelerates and leverages continuous learning, which reduces the overall risk of your project.

Instill Agile Mindsets, Abilities, and Know-How Into Your Team

The definition of agility isn’t just about being adaptable. Agility is the ability to think and understand quickly, so you can move faster and easier. It’s a mindset. That’s why it’s important to instill specific attitudes and beliefs in your team around the importance of being flexible and accepting that goals and work can, and should, change on a regular basis.

In my latest book, Experiential Intelligence, I highlight the importance of understanding and developing your team’s mindsets, abilities, and know-how.

From the book Experiential Intelligence

For example, consider reinforcing the following mindsets, delivering training to build certain agile abilities, and providing certain tools to help your team apply specific skills as you implement your projects:

Mindsets (attitudes and beliefs)

  • Flexibility is a key success factor
  • Assumptions always exist but can be tested
  • Iteration drives learning and success

Abilities (high-level competencies)

  • Strategic thinking
  • Pattern recognition
  • Learning by doing

Know-how (knowledge and skills)

  • Project and task prioritization
  • Assumption testing
  • “Five whys” analysis

Agile teams possess mindsets focused on moving quickly and modifying plans on a regular basis. It’s the exact opposite of how many big companies set annual plans and stick to them no matter what. Agile teams go from sprint to sprint, challenging their mindsets and identifying the abilities and know-how necessary to achieve the goals of the following sprint. That is, before they complete a sprint, they’ve already started planning for the next one. Agility becomes a core competency of the team, supported by know-how in agile methodologies and tools.

As we’ve seen over and over, every product, service, and business model eventually gets disrupted. Agility may ultimately be your only source of sustainable competitive advantage.

BONUS: Get a free sample chapter from my latest book Experiential Intelligencehere.

Image credit: Pixabay

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Engaging Consciousness in the Emotional Work of Organizational Transformation

Engaging Consciousness in the Emotional Work of Organizational Transformation

GUEST POST from Douglas Ferguson

Organizational transformation is a uniquely human endeavor. Navigating the journey to change starts with understanding the employee experience and creating space for emotional safety in the workplace.

According to organizational behavior expert Sigal Barsade, emotions are the key to encouraging higher performance and achievement. Her research shows that emotions influence employees’ wellness in addition to driving productivity. Thus, to influence organizational transformation, leaders need to take a closer look at how emotions factor into the employee experience.

In this article, we’ll discuss emotions and their role to change management in the following topics:

  • The Employee Experience
  • The Transformation Timeline
  • Emotions at Work
  • An Engagement of Consciousness

The Employee Experience

Without a keen understanding of the employee experience and your team’s emotional state, sustainable change is more fantasy than reality. In your efforts to initiate organizational transformation, consider first transforming employees’ work experience to promote a sense of emotional well-being.

In shaping the employee experience, it’s critical to understand employees’ expectations for emotional safety in the workplace. As most employees value their mental health above all else, they expect their working environment to promote trust, purpose, and social cohesion. Moreover, they want to know that leadership recognizes their contributions and that there is room and opportunity for sustainable growth and development. Similarly, team members want their personal sense of purpose to be in alignment with the organization.

With increased emotional wellness comes higher employee engagement and a more motivated workforce. With a stronger sense of emotional safety in the employee experience, leaders will find that their team is prepared to engage in organizational transformation.

The Transformation Timeline

 “You have to attract people… you can’t bribe or coerce transformation.”
Greg Satell

Once you prioritize the employee experience in your change strategy, you can begin the organizational transformation timeline. Organizational transformation is a process that happens through gradual change, resulting in sustainable behavioral transformation. This type of comprehensive change can only occur through a series of repeatable actions and innovative systems, not one-time initiatives.

Take steps towards sustainable change with the following phases of organizational transformation:

Phase One: Fight Resistance

To sustain organizational transformation, leaders and team members need a solid strategy for managing resistance. Resistance often stems from the discomfort that change brings.

To move beyond this fear, leaders should explain that while transformation involves many unknown factors, the forthcoming change will bring overall positive results. By showing team members how they will benefit from a change, leaders can overcome resistance and encourage their employees to support the initiative.

  • Freezing of Behaviors
    In Lewis’ Change management model, change is broken into three steps: freezing, changing, and refreezing.

    In the first phase of organizational transformation, the “unfreezing” process will occur. This involves recognizing one’s need for change and defining new behaviors that replace the former methods and practices. During this very fluid phase, team members and leaders identify and share data that supports a need for change.

Phase Two: Facilitate Adjustment

After strategically managing resistance to change, the next phase in achieving organizational transformation is facilitating the adjustment period. During this phase, team members are no longer actively resisting transformation but still need time to adjust to the changes the new initiative brings.

In the adjustment period, changes are discussed in detail, and team members are invited to provide criticism and feedback. This phase allows team members to personalize the change as they recognize their individual roles in achieving organizational transformation. In a successful adjustment phase, every team member is aligned with the necessary actions for the next phase: acceptance.

  • Changing

Within the adjustment phase of organizational transformation, team leaders will actively change their old habits. At this time, all stakeholders work to replace undesired behaviors with desired ones.

Phase Three: Foster Acceptance

In phase three of the organizational transformation timeline, you’ll lead your team into the acceptance phase with a solid vision and strategy for sustaining the changes over time.

  • Refreezing

In the foster acceptance phase, refreezing occurs when changes are stabilized and become the new normal. As the organizational transformation nears completion, team members are in the best position to cement these changes by ensuring a legacy of growth.

Phase Four: Ensure Consistency

The fourth phase of organizational transformation establishes consistent and sustainable growth. Consistency is a direct result of repeatable actions from strategic processes, intentional routines, and innovative practices that allow each team member to enact changes that carry into the future continuously.

Emotions at Work

A clear strategy for long-term change is only a roadmap to organizational transformation. After setting the stage for change to take place, leaders must engage in the emotional work of transformation.

Change takes emotional labor, requiring an environment that is uniquely attuned to address employees’ emotional needs. In the workplace, emotions can be an accelerator for transformation. To engage emotions in the most effective way, leaders can create conditions that ensure psychological safety.

Research shows that to solidify organizational transformation, we must mitigate emotional harm and, in doing so, foster emotional commitment from team members. While emotional harm isn’t tangible, it presents itself in certain ways that can create anxiety, fear, and similar negative responses in employees. Essentially, working to facilitate positive experiences alongside potentially negative emotions is the key to harnessing a safe space for transformation. Leaders that are able to manage the effects of stress successfully can transform a high-pressure environment into a space for high performance.

Sonja Kresojevic, the founder of Spinnaker Co. and a proponent of using agile principles for organizational change, firmly believes that true transformation is a product of an empowered organization. According to  Kresojevic, the more we humanize change through emotional labor and healing initiatives, the more we are able to influence others and start shifting organizations in the direction of transformation.

Leaders can promote healing and psychological safety by allowing employees to share their thoughts and criticisms freely and without retribution. With an increase in support and emotional safety, your team will be ripe for organizational transformation.

An Engagement of Consciousness

An organization’s penchant for the unknown is essential in driving organizational transformation. In your efforts to humanize change management, it’s crucial to understand and accept human nature’s role in experiencing change. In understanding our natural inclinations toward risk aversion in the face of change, we can work to replace this avoidance of uncertainty with curiosity, vulnerability, and authenticity in the workplace. This approach to change management will transform the way we work, the risks we take, and our willingness to accept change.

Much of organizational transformation is dependent on accepting uncertainty: that the future is unclear and we don’t have all the answers. The real secret to driving organizational transformation is empowering people to develop and accept new ideas on their own. Managing the uncertainty of organizational transformation takes time, allowing for the unfreezing, changing, and refreezing process to take place as stakeholders consider their options.

Rob Evans, Master Coach of Collaboration and Transformation Designer, shares that giving people a chance to court the unknown, is essential for change acceptance as it allows new ideas to seep in and take hold.

Practicing patience during the change management process allows for “engagement in the full consciousness,” in which leaders can kickstart the organizational transformation timeline and encourage employees to buy into the change. By pairing deliberate strategy with time for authentic employee engagement, radical transformation is an inevitability.

Ready to start the journey to organizational transformation? Consider a new approach to the employee experience. Voltage Control can help you and your team define the best path for your organization’s transformation. 

This article originally appeared at VoltageControl.com

Image credit: Pixabay

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Top 100 Innovation and Transformation Articles of 2022

Top 100 Innovation and Transformation Articles of 2022

2021 marked the re-birth of my original Blogging Innovation blog as a new blog called Human-Centered Change and Innovation.

Many of you may know that Blogging Innovation grew into the world’s most popular global innovation community before being re-branded as InnovationExcellence.com and being ultimately sold to DisruptorLeague.com.

Thanks to an outpouring of support I’ve ignited the fuse of this new multiple author blog around the topics of human-centered change, innovation, transformation and design.

I feel blessed that the global innovation and change professional communities have responded with a growing roster of contributing authors and more than 17,000 newsletter subscribers.

To celebrate we’ve pulled together the Top 100 Innovation and Transformation Articles of 2022 from our archive of over 1,000 articles on these topics.

We do some other rankings too.

We just published the Top 40 Innovation Bloggers of 2022 and as the volume of this blog has grown we have brought back our monthly article ranking to complement this annual one.

But enough delay, here are the 100 most popular innovation and transformation posts of 2022.

Did your favorite make the cut?

1. A Guide to Organizing Innovation – by Jesse Nieminen

2. The Education Business Model Canvas – by Arlen Meyers, M.D.

3. 50 Cognitive Biases Reference – Free Download – by Braden Kelley

4. Why Innovation Heroes Indicate a Dysfunctional Organization – by Steve Blank

5. The One Movie All Electric Car Designers Should Watch – by Braden Kelley

6. Don’t Forget to Innovate the Customer Experience – by Braden Kelley

7. What Latest Research Reveals About Innovation Management Software – by Jesse Nieminen

8. Is Now the Time to Finally End Our Culture of Disposability? – by Braden Kelley

9. Free Innovation Maturity Assessment – by Braden Kelley

10. Cognitive Bandwidth – Staying Innovative in ‘Interesting’ Times – by Pete Foley

11. Is Digital Different? – by John Bessant

12. Top 40 Innovation Bloggers of 2021 – Curated by Braden Kelley

13. Can We Innovate Like Elon Musk? – by Pete Foley

14. Why Amazon Wants to Sell You Robots – by Shep Hyken

15. Free Human-Centered Change Tools – by Braden Kelley

16. What is Human-Centered Change? – by Braden Kelley

17. Not Invented Here – by John Bessant

18. Top Five Reasons Customers Don’t Return – by Shep Hyken

19. Visual Project Charter™ – 35″ x 56″ (Poster Size) and JPG for Online Whiteboarding – by Braden Kelley

20. Nine Innovation Roles – by Braden Kelley

21. How Consensus Kills Innovation – by Greg Satell

22. Why So Much Innoflation? – by Arlen Meyers, M.D.

23. ACMP Standard for Change Management® Visualization – 35″ x 56″ (Poster Size) – Association of Change Management Professionals – by Braden Kelley

24. 12 Reasons to Write Your Own Letter of Recommendation – by Arlen Meyers, M.D.

25. The Five Keys to Successful Change – by Braden Kelley

26. Innovation Theater – How to Fake It ‘Till You Make It – by Arlen Meyers, M.D.

27. Five Immutable Laws of Change – by Greg Satell

28. How to Free Ourselves of Conspiracy Theories – by Greg Satell

29. An Innovation Action Plan for the New CTO – by Steve Blank

30. How to Write a Failure Resume – by Arlen Meyers, M.D.


Build a common language of innovation on your team


31. Entrepreneurs Must Think Like a Change Leader – by Braden Kelley

32. No Regret Decisions: The First Steps of Leading through Hyper-Change – by Phil Buckley

33. Parallels Between the 1920’s and Today Are Frightening – by Greg Satell

34. Technology Not Always the Key to Innovation – by Braden Kelley

35. The Era of Moving Fast and Breaking Things is Over – by Greg Satell

36. A Startup’s Guide to Marketing Communications – by Steve Blank

37. You Must Be Comfortable with Being Uncomfortable – by Janet Sernack

38. Four Key Attributes of Transformational Leaders – by Greg Satell

39. We Were Wrong About What Drove the 21st Century – by Greg Satell

40. Stoking Your Innovation Bonfire – by Braden Kelley

41. Now is the Time to Design Cost Out of Our Products – by Mike Shipulski

42. Why Good Ideas Fail – by Greg Satell

43. Five Myths That Kill Change and Transformation – by Greg Satell

44. 600 Free Innovation, Transformation and Design Quote Slides – Curated by Braden Kelley

45. FutureHacking – by Braden Kelley

46. Innovation Requires Constraints – by Greg Satell

47. The Experiment Canvas™ – 35″ x 56″ (Poster Size) – by Braden Kelley

48. The Pyramid of Results, Motivation and Ability – by Braden Kelley

49. Four Paradigm Shifts Defining Our Next Decade – by Greg Satell

50. Why Most Corporate Mindset Programs Are a Waste of Time – by Alain Thys


Accelerate your change and transformation success


51. Impact of Cultural Differences on Innovation – by Jesse Nieminen

52. 600+ Downloadable Quote Posters – Curated by Braden Kelley

53. The Four Secrets of Innovation Implementation – by Shilpi Kumar

54. What Entrepreneurship Education Really Teaches Us – by Arlen Meyers, M.D.

55. Reset and Reconnect in a Chaotic World – by Janet Sernack

56. You Can’t Innovate Without This One Thing – by Robyn Bolton

57. Why Change Must Be Built on Common Ground – by Greg Satell

58. Four Innovation Ecosystem Building Blocks – by Greg Satell

59. Problem Seeking 101 – by Arlen Meyers, M.D.

60. Taking Personal Responsibility – Back to Leadership Basics – by Janet Sernack

61. The Lost Tribe of Medicine – by Arlen Meyers, M.D.

62. Invest Yourself in All That You Do – by Douglas Ferguson

63. Bureaucracy and Politics versus Innovation – by Braden Kelley

64. Dare to Think Differently – by Janet Sernack

65. Bridging the Gap Between Strategy and Reality – by Braden Kelley

66. Innovation vs. Invention vs. Creativity – by Braden Kelley

67. Building a Learn It All Culture – by Braden Kelley

68. Real Change Requires a Majority – by Greg Satell

69. Human-Centered Innovation Toolkit – by Braden Kelley

70. Silicon Valley Has Become a Doomsday Machine – by Greg Satell

71. Three Steps to Digital and AI Transformation – by Arlen Meyers, M.D.

72. We need MD/MBEs not MD/MBAs – by Arlen Meyers, M.D.

73. What You Must Know Before Leading a Design Thinking Workshop – by Douglas Ferguson

74. New Skills Needed for a New Era of Innovation – by Greg Satell

75. The Leader’s Guide to Making Innovation Happen – by Jesse Nieminen

76. Marriott’s Approach to Customer Service – by Shep Hyken

77. Flaws in the Crawl Walk Run Methodology – by Braden Kelley

78. Disrupt Yourself, Your Team and Your Organization – by Janet Sernack

79. Why Stupid Questions Are Important to Innovation – by Greg Satell

80. Breaking the Iceberg of Company Culture – by Douglas Ferguson


Get the Change Planning Toolkit


81. A Brave Post-Coronavirus New World – by Greg Satell

82. What Can Leaders Do to Have More Innovative Teams? – by Diana Porumboiu

83. Mentors Advise and Sponsors Invest – by Arlen Meyers, M.D.

84. Increasing Organizational Agility – by Braden Kelley

85. Should You Have a Department of Artificial Intelligence? – by Arlen Meyers, M.D.

86. This 9-Box Grid Can Help Grow Your Best Future Talent – by Soren Kaplan

87. Creating Employee Connection Innovations in the HR, People & Culture Space – by Chris Rollins

88. Developing 21st-Century Leader and Team Superpowers – by Janet Sernack

89. Accelerate Your Mission – by Brian Miller

90. How the Customer in 9C Saved Continental Airlines from Bankruptcy – by Howard Tiersky

91. How to Effectively Manage Remotely – by Douglas Ferguson

92. Leading a Culture of Innovation from Any Seat – by Patricia Salamone

93. Bring Newness to Corporate Learning with Gamification – by Janet Sernack

94. Selling to Generation Z – by Shep Hyken

95. Importance of Measuring Your Organization’s Innovation Maturity – by Braden Kelley

96. Innovation Champions and Pilot Partners from Outside In – by Arlen Meyers, M.D.

97. Transformation Insights – by Bruce Fairley

98. Teaching Old Fish New Tricks – by Braden Kelley

99. Innovating Through Adversity and Constraints – by Janet Sernack

100. It is Easier to Change People than to Change People – by Annette Franz

Curious which article just missed the cut? Well, here it is just for fun:

101. Chance to Help Make Futurism and Foresight Accessible – by Braden Kelley

These are the Top 100 innovation and transformation articles of 2022 based on the number of page views. If your favorite Human-Centered Change & Innovation article didn’t make the cut, then send a tweet to @innovate and maybe we’ll consider doing a People’s Choice List for 2022.

If you’re not familiar with Human-Centered Change & Innovation, we publish 1-6 new articles every week focused on human-centered change, innovation, transformation and design insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook feed or on Twitter or LinkedIn too!

Editor’s Note: Human-Centered Change & Innovation is open to contributions from any and all the innovation & transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have a valuable insight to share with everyone for the greater good. If you’d like to contribute, contact us.

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Back to Basics: The Innovation Alphabet

Back to Basics: The Innovation Alphabet

GUEST POST from Robyn Bolton

You know ALL the innovation tools and frameworks:

  • Design Thinking
  • Lean Startup
  • Disruptive Innovation

But knowing and doing are two different things.  When I first learned Jobs to be Done, it felt painfully obvious, exactly like the customer research I did for five years at P&G.  Then I had to do it (conduct a Jobs to be Done interview), and it was difficult (ok, it was a disaster).

And teaching others to do it is a third entirely different thing.  Because by the time you have the skills and expertise to teach others, you’ve forgotten what it was like to start from the beginning.

It’s easy to forget that before you can read a sentence, you must know how to read a word.  Before you can read a word, you must recognize a letter.

So let’s go back to basics.  Back before the methodologies.  Before the frameworks.  Before the theories.  Let’s go back to the letters and words that are Innovation’s essence.

Let’s go back to the Innovation Alphabet.

Assumptions, every innovation has them, and every innovator tests them to reduce risk

Brainstorming, a great way to get lots of ideas and maybe even some new ones

Customers, the people we innovate for

Disruptive Innovation, cheaper, lower quality products that appeal to non-consumers

Experiments, how you test assumptions and reduce risk

Fun, what innovation should be

G

Hope, it springs eternal in the heart of every innovator

Ideas, where most innovations start

Jobs to be Done, the problems people have/the progress they want to make (and the hill I will die on)

K

Leadership, the most crucial element in innovation (and often the biggest barrier)

Mistakes, how we learn, grow, and make progress

No, the start of a conversation, not the end

Opportunities, a nice term for “problem”

Problems, where all innovations should start

Quiet, what we sometimes need to think big and create something new

R

S

Team, how innovation gets done

Uncomfortable, what innovation should make you (especially if you’re a senior executive)

V

W

X

whY, the one question you can never ask enough

Zzzz, what you finally get to do when you’ve changed the world

As you can see, some letters still need words.  What should they be?

Are there better words for some letters?

Let me know in the comments!

Image credit: Unsplash

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Top 40 Innovation Bloggers of 2022

Top 40 Innovation Bloggers of 2022After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2022:

  1. Robyn Bolton
    Robyn BoltonRobyn M. Bolton works with leaders of mid and large sized companies to use innovation to repeatably and sustainably grow their businesses.

  2. Janet Sernack
    Janet SernackJanet Sernack is the Founder and CEO of ImagineNation™ which provides innovation consulting services to help organizations adapt, innovate and grow through disruption by challenging businesses to be, think and act differently to co-create a world where people matter & innovation is the norm.

  3. Greg Satell
    Greg SatellGreg Satell is a popular speaker and consultant. His first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was selected as one of the best business books in 2017. Follow his blog at Digital Tonto or on Twitter @Digital Tonto.

  4. Mike Shipulski
    Mike ShipulskiMike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.

  5. Braden Kelley
    Braden KelleyBraden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, workshop leader, and creator of the Human-Centered Change™ methodology. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Follow him on Linkedin, Twitter, Facebook, or Instagram.

  6. Teresa Spangler
    Teresa SpanglerTeresa Spangler is the CEO of PlazaBridge Group has been a driving force behind innovation and growth for more than 30 years. Today, she wears multiple hats as a social entrepreneur, innovation expert, growth strategist, author and speaker (not to mention mother, wife, band-leader and so much more). She is especially passionate about helping CEOs understand and value the role human capital plays in innovation, and the impact that innovation has on humanity; in our ever-increasing artificial/cyber world.

  7. Douglas Ferguson
    Douglas FergusonDouglas Ferguson is an entrepreneur and human-centered technologist. He is the founder and president of Voltage Control, an Austin-based change agency that helps enterprises spark, accelerate, and sustain innovation. He specializes in helping teams work better together through participatory decision making and design inspired facilitation techniques.

  8. John Bessant
    John BessantJohn Bessant has been active in research, teaching, and consulting in technology and innovation management for over 25 years. Today, he is Chair in Innovation and Entrepreneurship, and Research Director, at Exeter University. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He has acted as advisor to various national governments and international bodies including the United Nations, The World Bank, and the OECD. John has authored many books including Managing innovation and High Involvement Innovation (Wiley). Follow @johnbessant

  9. Shep Hyken
    Shep HykenShep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken

  10. Pete Foley
    A twenty-five year Procter & Gamble veteran, Pete has spent the last 8+ years applying insights from psychology and behavioral science to innovation, product design, and brand communication. He spent 17 years as a serial innovator, creating novel products, perfume delivery systems, cleaning technologies, devices and many other consumer-centric innovations, resulting in well over 100 granted or published patents. Find him at pete.mindmatters@gmail.com

  11. Build a common language of innovation on your team


  12. Geoffrey A. Moore
    Geoffrey MooreGeoffrey A. Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo! Best known for Crossing the Chasm and Zone to Win with the latest book being The Infinite Staircase. Partner at Wildcat Venture Partners. Chairman Emeritus Chasm Group & Chasm Institute

  13. Soren Kaplan
    Soren KaplanSoren Kaplan is the bestselling and award-winning author of Leapfrogging and The Invisible Advantage, an affiliated professor at USC’s Center for Effective Organizations, a former corporate executive, and a co-founder of UpBOARD. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation.

  14. Steve Blank
    Steve BlankSteve Blank is an Adjunct Professor at Stanford and Senior Fellow for Innovation at Columbia University. He has been described as the Father of Modern Entrepreneurship, credited with launching the Lean Startup movement that changed how startups are built; how entrepreneurship is taught; how science is commercialized, and how companies and the government innovate.

  15. Arlen Meyers
    Arlen MyersArlen Meyers, MD, MBA is an emeritus professor at the University of Colorado School of Medicine, an instructor at the University of Colorado-Denver Business School and cofounding President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. Linkedin: https://www.linkedin.com/in/ameyers/

  16. Jesse Nieminen
    Jesse NieminenJesse Nieminen is the Co-founder and Chairman at Viima, the best way to collect and develop ideas. Viima’s innovation management software is already loved by thousands of organizations all the way to the Global Fortune 500. He’s passionate about helping leaders drive innovation in their organizations and frequently writes on the topic, usually in Viima’s blog.

  17. Alain Thys
    Alain ThysAs an experience architect, Alain helps leaders craft customer, employee and shareholder experiences for profit, reinvention and transformation. He does this through his personal consultancy Alain Thys & Co as well as the transformative venture studio Agents of A.W.E. Together with his teams, Alain has influenced the experience of over 500 million customers and 350,000 employees. Follow his blog or connect on Linkedin.

  18. David Burkus
    David BurkusDr. David Burkus is an organizational psychologist and best-selling author. Recognized as one of the world’s leading business thinkers, his forward-thinking ideas and books are helping leaders and teams do their best work ever. David is the author of five books about business and leadership and he’s been featured in the Wall Street Journal, Harvard Business Review, CNN, the BBC, NPR, and more. A former business school professor turned sought-after international speaker, he’s worked with organizations of all sizes and across all industries.

  19. Diana Porumboiu
    Diana PorumboiuDiana heads marketing at Viima, the most widely used and highest rated innovation management software in the world, and has a passion for innovation, and for genuine, valuable content that creates long-lasting impact. Her combination of creativity, strategic thinking and curiosity has helped organisations grow their online presence through strategic campaigns, community management and engaging content.

  20. Art Inteligencia
    Art InteligenciaArt Inteligencia is the lead futurist at Inteligencia Ltd. He is passionate about content creation and thinks about it as more science than art. Art travels the world at the speed of light, over mountains and under oceans. His favorite numbers are one and zero.

  21. Howard Tiersky
    Howard TierskyHoward Tiersky is an inspiring and passionate speaker, the Founder and CEO of FROM, The Digital Transformation Agency, innovation consultant, serial entrepreneur, and the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. IDG named him one of the “10 Digital Transformation Influencers to Follow Today”, and Enterprise Management 360 named Howard “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”

  22. Accelerate your change and transformation success


  23. Paul Sloane
    Paul SloanePaul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.

  24. Bruce Fairley
    Bruce FairleyBruce Fairley is the CEO and Founder of The Narrative Group, a firm dedicated to helping C-Suite executives build enterprise value. Through smart, human-powered digital transformation, Bruce optimizes the business-technology relationship. His innovative profit over pitfalls approach and customized programs are part of Bruce’s mission to build sustainable ‘best-future’ outcomes for visionary leaders. Having spearheaded large scale change initiatives across four continents, he and his skilled, diverse team elevate process, culture, and the bottom line for medium to large firms worldwide.

  25. Patricia Salamone
    Patricia SalamonePatricia Salamone is a career strategist having worked across the financial services, CPG, media and telecom sectors – seeking resonance with every problem she is hired to solve. Patricia sees innovation through the lens of human need, framing what is to be solved not through the problem at hand, but rather the mystery to be unraveled. Patricia is currently an Account Strategist at Gongos, Inc.

  26. Dainora Jociute
    Dainora JociuteDainora (a.k.a. Dee) creates customer-centric content at Viima. Viima is the most widely used and highest rated innovation management software in the world. Passionate about environmental issues, Dee writes about sustainable innovation hoping to save the world – one article at the time.

  27. Dean and Linda Anderson
    Dean and Linda AndersonDr. Dean Anderson and Dr. Linda Ackerman Anderson lead BeingFirst, a consultancy focused on educating the marketplace about what’s possible in personal, organizational and community transformation and how to achieve them. Each has been advising clients and training professionals for more than 40 years.

  28. Brian Miller
    Brian MillerBrian Miller is the senior VP, strategic development, at BMNT Inc., an internationally recognized innovation consultancy and early-stage enterprise accelerator that is changing the future of public service innovation.

  29. Phil McKinney
    Phil McKinneyPhil McKinney is the Author of “Beyond The Obvious”​, Host of the Killer Innovations Podcast and Syndicated Radio Show, a Keynote Speaker, President & CEO CableLabs and an Innovation Mentor and Coach.

  30. Tom Stafford
    Tom StaffordTom Stafford studies learning and decision making. His main focus is the movement system – the idea being that if we can understand the intelligence of simple actions we will have an excellent handle on intelligence more generally. His research looks at simple decision making, and simple skill learning, using measures of behaviour informed by the computational, robotics and neuroscience work done in the wider group.

  31. Ralph Christian Ohr
    Ralph OhrDr. Ralph-Christian Ohr has extensive experience in product/innovation management for international technology-based companies. His particular interest is targeted at the intersection of organizational and human innovation capabilities. You can follow him on Twitter @Ralph_Ohr.

  32. Jeffrey Phillips
    Jeffrey Phillips has over 15 years of experience leading innovation in Fortune 500 companies, federal government agencies and non-profits. He is experienced in innovation strategy, defining and implementing front end processes, tools and teams and leading innovation projects. He is the author of Relentless Innovation and OutManeuver. Jeffrey writes the popular Innovate on Purpose blog. Follow him @ovoinnovation

  33. Get the Change Planning Toolkit


  34. Shilpi Kumar
    Shilpi KumarShilpi Kumar an inquisitive researcher, designer, strategist and an educator with over 15 years of experience, who truly believes that we can design a better world by understanding human behavior. I work with organizations to identify strategic opportunities and offer user-centric solutions.

  35. Robert B Tucker
    Robert TuckerRobert B. Tucker is the President of The Innovation Resource Consulting Group. He is a speaker, seminar leader and an expert in the management of innovation and assisting companies in accelerating ideas to market.

  36. Norbert Majerus and George Taninecz
    Norbert Majerus and George TanineczNorbert Majerus is a popular keynote speaker and consultant. His latest book, Winning Innovation – How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity, is available now. Follow him on LinkedIn or visit leandriveninnovation.com. For more than 20 years, George, as president of George Taninecz Inc., has helped executives publish award-winning books that illustrate applications of lean thinking. He also supports companies and associations with white papers, articles, and case studies on the deployment of lean in manufacturing, healthcare, and other industries.

  37. Farnham Street
    Farnham StreetFarnham Street focuses on helping you master the best of what other people have already figured out.

  38. Scott Anthony
    Scott AnthonyScott Anthony is a strategic advisor, writer and speaker on topics of growth and innovation. He has been based in Singapore since 2010, and currently serves at the Managing Director of Innosight’s Asia-Pacific operations.

  39. Anthony Mills
    Anthony MillsAnthony Mills is the Founder & CEO of Legacy Innovation Group (www.legacyinnova.com), a world-leading strategic innovation consulting firm working with organizations all over the world. Anthony is also the Executive Director of GInI – Global Innovation Institute (www.gini.org), the world’s foremost certification, accreditation, and membership organization in the field of innovation. Anthony has advised leaders from around the world on how to successfully drive long-term growth and resilience through new innovation. Learn more at www.anthonymills.com. Anthony can be reached directly at anthony@anthonymills.com.

  40. Paul Hobcraft
    Paul HobcraftPaul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities. Follow @paul4innovating

  41. Jorge Barba
    Jorge BarbaJorge Barba is a strategist and entrepreneur, who helps companies build new puzzles using human skills. He is a global Innovation Insurgent and author of the innovation blog www.Game-Changer.net

  42. Nicholas Longrich
    Nicholas LongrichNicholas Longrich is a senior lecturer in evolutionary biology and paleontology at the University of Bath. He is interested in how and why the world is the way it is and studies dinosaurs, among other things—pterosaurs, fossil birds, lizards and snakes.

  43. Rachel Audige
    Rachel AudigeRachel Audige is an Innovation Architect who helps organisations embed inventive thinking as well as a certified Systematic Inventive Thinking Facilitator, based in Melbourne.

If your favorite didn’t make the list, then next year try to rally more votes for them or convince them to increase the quality and quantity of their contributions.

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020
Top 40 Innovation Bloggers of 2021

Download PDF versions of the Top 40 Innovation Bloggers of 2020, 2021 and 2022 lists here:


Top 40 Innovation Bloggers of 2020 PDF . . . Top 40 Innovation Bloggers of 2021

Top 40 Innovation Bloggers of 2022

Happy New Year everyone!

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Why are so many people quitting?

Why are so many people quitting?

GUEST POST from Mike Shipulski

People don’t leave a company because they feel appreciated.

People don’t leave a company because they feel part of something bigger than themselves.

People don’t leave a company because they see a huge financial upside if they stay.

People don’t leave a company because they are treated with kindness and respect.

People don’t leave a company because they can make less money elsewhere.

People don’t leave a company because they see good career growth in their future.

People don’t leave a company because they know all the key players and know how to get things done.

People don’t leave the company so they can abandon their primary care physician.

People don’t leave a company because their career path is paved with gold.

People don’t leave a company because they are highly engaged in their work.

People don’t leave a company because they want to uproot their kids and start them in a new school.

People don’t leave a company because their boss treats them too well.

People don’t leave a company because their work is meaningful.

People don’t leave a company because their coworkers treat them with respect.

People don’t leave a company because they want to pay the commission on a real estate transaction.

People don’t leave a company because they’ve spent a decade building a Trust Network.

People don’t leave a company because they want their kids to learn to trust a new dentist.

People don’t leave a company because they have a flexible work arrangement.

People don’t leave a company because they feel safe on the job.

People don’t leave a company because they are trusted to use their judgment.

People don’t leave the company because they want the joy that comes from rolling over their 401k.

People don’t leave a company when they have the tools and resources to get the work done.

People don’t leave a company when their workload is in line with their capacity to get it done.

People don’t leave a company when they feel valued.

People don’t leave a company so they can learn a whole new medical benefits plan.

People don’t leave a job because they get to do the work the way they think it should be done.

So, I ask you, why are people leaving your company?

Image credit: Pexels

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Measuring and Improving Your Capacity for Change

The Adaptability Quotient (AQ)

Measuring and Improving Your Capacity for Change

GUEST POST from Art Inteligencia

In the 20th century, Intelligence Quotient (IQ) reigned supreme. In the early 21st century, Emotional Quotient (EQ) became the recognized differentiator for effective leadership. Today, in a world defined by exponential technology, global volatility, and non-stop disruption, a new measure has emerged as the most critical predictor of both individual and organizational success: the Adaptability Quotient (AQ).

AQ is the measure of an individual’s or organization’s capacity to recognize, navigate, and thrive in an environment of constant change. It is not simply about coping with change; it is about the willingness and ability to unlearn, pivot, and proactively seek new ways of operating when old competencies lose relevance. The leaders and organizations that master AQ will be the ones who survive and become the disruptors.

Why AQ Trumps IQ and EQ in Volatility

IQ and EQ are necessary, but they are insufficient for sustained success in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world. A brilliant strategist (High IQ) may cling to an outdated business model because their knowledge base is too rigid. An emotionally intelligent leader (High EQ) may soothe their team’s anxiety, but fail to push them to take the necessary risk of abandoning a comfortable process.

AQ is the bridge between knowing and doing. It is the ability to integrate intellectual understanding (IQ) with social awareness (EQ) to execute a radical pivot. It moves the human system from a state of resistance to a state of readiness. We must start treating AQ not as a soft skill, but as a core strategic asset that can be measured, trained, and cultivated.

The Three Pillars of Organizational AQ

For an organization, AQ is an expression of its collective culture and structural design. We can break it down into three core components:

  1. Cognitive Agility (The Mental Pivot):
    This is the organizational ability to unlearn rapidly. It involves questioning deeply held assumptions and embracing ambiguity. Does your organization view variance as a problem to be fixed, or as a signal of market change to be investigated? A high AQ organization actively solicits perspectives that contradict the prevailing narrative.
  2. Emotional Resilience (The Cultural Buffer):
    This is the organizational capacity to process the anxiety and fear that accompanies change without collapsing into inertia. Leaders with high individual AQ create psychological safety that allows teams to fail, learn, and try again quickly. This resilience transforms resistance into energy for experimentation.
  3. Execution Velocity (The Structural Fluidity):
    This is the speed at which the organization can implement a new strategy or product. High AQ requires structural changes: flattened hierarchies, modular organizational units, and decentralized decision-making (empowering teams at the edge). A great idea is useless if it takes eighteen months and five committees to approve.

Case Study 1: The Media Company’s Structural Pivot for Survival

Challenge: The Digital Ad Revenue Cliff

A major publishing house was built on print and traditional digital advertising. When programmatic advertising began to commoditize their core revenue stream, leadership faced massive cognitive dissonance and internal resistance to changing their successful model.

AQ Intervention (Success):

The leadership team implemented a high-AQ pivot. They mandated that 50% of the entire newsroom and sales staff must be cross-trained in data-driven subscription modeling (Cognitive Agility). Crucially, they separated the new ‘Subscription Revenue Unit’ into a fully autonomous internal startup, giving the lead intrapreneurs full control over budget and rapid hiring (Execution Velocity). The public acknowledgment of the financial threat (addressing Emotional Resilience) gave employees permission to abandon the past. This structural separation allowed the new unit to develop a profitable subscription business in 18 months, effectively securing the company’s future by pivoting before the crisis became terminal.

Measuring Your Organization’s AQ

While a precise, standardized number is still emerging, you can measure your organization’s AQ through three critical proxies:

  • Time-to-Pivot: How long does it take your company to kill a failing project or fully launch a new, major strategic direction after the initial market signal is received? Lower is better.
  • Unlearning Index: What percentage of the annual training budget is dedicated to acquiring new skills versus reinforcing old skills? How many legacy processes were officially retired last year?
  • Experimentation Rate: What is the ratio of high-risk, low-budget market experiments to high-budget, safe-bet initiatives? High AQ companies embrace frequent, small bets.

Case Study 2: The Healthcare Provider’s Resilience Test

Challenge: Rapid, Unforeseen Regulatory and Technological Change

A regional healthcare network struggled to integrate mandatory new EHR (Electronic Health Record) systems while simultaneously pivoting to telemedicine during a crisis. Staff resistance was crippling both initiatives due to anxiety and workflow overload.

AQ Intervention (Success):

The leadership recognized the exhaustion and fear. Instead of simply pushing mandates, they invested heavily in Emotional Resilience. They established a system of “Change Huddles” — short, daily, mandatory forums where frontline staff could voice their specific process frustrations with a promise that the administration would address the top three friction points within 48 hours. This structural feedback loop demonstrated genuine care (Emotional Resilience) and immediately tackled bureaucratic bottlenecks (Execution Velocity). By giving staff a sense of agency and responsiveness, the organization maintained high morale and successfully implemented both the EHR and telemedicine system faster than comparable networks, proving that human capacity for change is the limiting factor, not the technology.

Conclusion: The Architect of Adaptability

In the era of continuous transformation, the Adaptability Quotient is not optional; it is the fundamental measure of competitive relevance. Leaders must evolve from managers of stability to Architects of Adaptability. This shift demands that we prioritize fluid structure over rigid hierarchy, psychological safety over command-and-control, and continuous unlearning over the comfort of expertise.

“IQ gets you hired, EQ helps you manage, but AQ determines your survival. The future belongs not to the smartest, but to the most adaptive.” — Braden Kelley

The time to raise your AQ is now. Your first step: Identify the single biggest bureaucratic obstacle that prevents your teams from executing a pivot in less than 90 days, and commit to eliminating it entirely.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: 1 of 950+ FREE quote slides available at http://misterinnovation.com

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