Category Archives: Innovation

Designing Innovation – Accelerating Creativity via Innovation Strategy

Designing Innovation - Accelerating Creativity via Innovation Strategy

GUEST POST from Douglas Ferguson

To innovate is to survive.

As an overwhelming 80% of founders believe innovation to be the heart of organizational growth, employing an innovation strategy that promotes,  facilitates, and feeds innovation is essential.

Developing a solid plan for facilitating innovation in your organization is a necessary step in your company’s growth. In this article, we’ll discuss the best ways to harness innovation as we explore the following topics:

  • The Source of Innovation
  • What is an Innovation Strategy?
  • Strategizing for Innovation
  • Innovating from Within
  • A System of Innovation

The Source of Innovation

Innovation often feels like a form of magic: it’s a powerful yet elusive force that drives the best ideas and creates the greatest breakthroughs. While some prefer to wait for inspiration to strike, happenstance is hardly the driving force behind innovation.

The true source of innovation is the organization itself. Leaders must intentionally create systems, processes, and strategies that allow for innovation at every turn.

Innovation is similar to any other corporate function as it requires careful strategizing to make the best ideas come to life. In doing this, leaders can set the stage and make the most innovative ideas and processes a regular practice in their organization. Ultimately, innovation may appear in the initial spark of a great idea, but it takes purposeful, thoughtful, and conscious planning for a great idea to exist beyond that moment of genius.

What is an Innovation Strategy?

Driving organizational innovation starts with creating an innovation strategy. An innovation strategy identifies processes that allow for the most creative and effective solutions.

The ideal innovation strategy allows an organization to zero in on its audience’s expectations by:

  •  Identifying customers’ unmet needs
  • Targeting these needs for growth

A healthy innovation strategy allows an organization to create the most efficient pathways to resolving these needs and growing its company. Effective strategies for innovation follow a prioritization method to help teams understand which ideas hold the highest return. In creating a solid innovation strategy, leaders must develop a system that can be repeated time and again.

Strategizing for Innovation

From defining your goals to using tech to transform your organization into a hybrid model, the possibilities are endless when it comes to innovation. As you design your innovation strategy, it’s essential to understand the nuances of innovation. Working with an innovation consultant can help you iron out a strategy that’s best for your team. With an expert in innovation, you’ll be able to better determine effective next steps toward the business’s goals.

Consultants are equipped to explain the subtleties in innovative strategizing, such as the various types of innovation:

  • Routine Innovation.

Routine innovation is a building block that adds to the company’s pre-existing structure, such as its customer base or earlier versions of a product.

  • Disruptive Innovation.

Disruptive innovation results in a new business model that disrupts or challenges the competition’s business models.

  • Radical Innovation.

Radical innovation introduces new inventions, software, or technology to completely transform an existing business model. This type of innovation is best used to help organizations achieve a competitive advantage in the market.

  • Architectural Innovation.

Architectural innovation uses new technology to create new markets. Essentially, architectural innovation changes the entire overall design of a product by redesigning existing components.

In creating the best innovation strategy for your current needs, take into account the following guidelines:

  • Clarifying your goals and priorities.

The right innovation strategy outlines your organizational goals and efforts to identify the best actionable steps to achieve these goals.

  • Fostering alignment within your organization.

Alignment should be at the center of any innovation strategy. Everyone must be aligned in pursuing a common goal for an organization to achieve new ideas and an innovative way of working.

  • Encouraging your team to keep improving.

Complacency kills innovation. Make sure your company is always ready to move on to the next great idea by making continuous growth and development a key part of your innovation strategy.

  • Reaching long-term success.

Focusing on reaching long-term success is an essential part of any innovation strategy.

Innovating From Within

An innovation strategy becomes the most effective when leaders can ingrain the processes and practices into their culture. Once innovation becomes an integral part of how a team works, they’ll be able to keep innovation top-of-mind.

By innovating from within, you’ll create a sustainable innovation strategy that becomes part of your company culture. Consider these pillars of innovation as you center innovation strategy at the heart of your company:

  1. Models: Innovation strategies fall into two models:
  • Business model innovation
    In this process, an organization completely adapts its business model to add value to its customers.
  • Leveraging an existing business model
    This process allows an organization to use its existing business model while bringing innovation to the business itself.
  1. Intrapreneurship
    Intrapreneurship empowers employees to act as entrepreneurs while working within the company. This encourages each person to create and act on their ideas, thus fostering a culture of ongoing company-wide innovation.
  2. Corporate Accelerator
    Corporate accelerators are programs started by larger enterprises, offering aspiring entrepreneurs the opportunity to find mentors, access seed capital, and make important connections.
  3. Innovation Labs
    Innovation labs are a starting point for R&D teams and startups to facilitate new ideas.
  4. Open Innovation Program
    This model of R&D encourages existing employees to collaborate on new business ideas that add value to the company.
  5. External Accelerators
    Though external accelerators don’t meet in-house, they can add incredible value to an organization. Businesses can use external accelerators to advance startups and drive concepts that align with their goals and needs without covering the costs of running an in-house program.
  6. Collaboration
    Collaboration is an integral component in shaping a cohesive innovation strategy. Through constant discussion, interaction, and creative collaboration, all members of an organization work together to bring their ideas to life.
  7. Ideation
    Managing innovation requires organizations to manage ideation. In doing so, leaders work to identify the best plans for analyzing, gathering, and implementing the right ideas. Ultimately, companies need an effective system that will transform an idea into a process that gets results.
  8. Measurement
    Innovation strategies should include a plan to measure success by considering relevant metrics for each goal. For example, KPIs such as email subscribers, website traffic, and social shares are excellent metrics for tracking brand awareness.

A System of Innovation

Developing a comprehensive innovation strategy must go beyond general objectives such as achieving growth, creating value, and beating competitors. To truly create company-wide change through innovation, organizations should clearly articulate specific objectives that will allow for the most sustainable competitive advantage.

A thorough innovation strategy successfully embeds innovation in the very system of an organization. To implement such systemic innovation, design your innovation strategy with the following objectives:

  • Creating Long-Term Value for Potential Customers

An innovation strategy should always consider the most effective ways to create long-term value for customers. In developing a cohesive strategy, consider the type of value you’re aiming to create through innovation. Value can be created in many ways, including improving customer experience, making a product more affordable, or benefiting society at large.

In your efforts to identify what values to zero in on, consider those that will have the greatest impact in the long term. This way, your innovation strategy will include continuously iterating towards better designs in the future.

  • Capturing Value Generated From Innovations 

Innovations easily attract competitors that can pose a risk to the original product or idea. In your efforts to create a thorough innovation strategy, consider how your company plans to capture the value its innovations create.

For example, a company that creates an exciting new product should be prepared for its competition to create more affordable prototypes. In the worst-case scenario, the competition may capture the value of the innovation.

Consider these risks in your innovation strategy by identifying what complementary services, products, assets, and capabilities may improve customer loyalty. This way, you’ll already have a plan in place to ensure your organization continues to profit from every innovation.

  • Strategizing for Business Model Innovation

Technology plays an important role in innovation but isn’t the only path to new ideas. In developing a robust innovation strategy, consider the level of technology and your preferred method of innovation to pursue.

Harnessing the magic of innovation takes careful planning. Need help driving innovation in your organization? At Voltage Control, we help leaders develop innovative strategies through change! Contact us today to discuss the best path to innovation. 

Image credit: Pexels

Article first published here: voltagecontrol.com

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6 Ways to Successfully Engage Thought Leaders on Your Innovation

6 Ways to Successfully Engage Thought Leaders on Your Innovation

GUEST POST from Teresa Spangler

The direct, early engagement with key thought leaders delivers dividends throughout the commercialization process and brings unforeseen opportunities rapidly. However, it is not for the faint of heart. Your innovation is your baby and thought leaders will inevitably tell you that your baby is ugly. But this is the moment of truth: can you defend your innovations’ value proposition? Can you demonstrate that the innovation can stand up to simpler substitution products or services? And can you easily and succinctly articulate the vision you have for changing markets?  You can choose to listen and internalize the information or reject it as irrelevant to your quest. Do the latter at your peril. Here are some things to help guide you and reinforce your strength against the onslaught of challenges:

  1. First map the key thought leaders in your market and strategize on how you will engage each one. Some are open to conversation. Some require only a response to their online presence. Some you only have to challenge at a conference. There are lots of ways to get your innovation in the discussion other than a simple email. Get into the community and become a voice.
  2. Prep your “diffusion” strategy with a solid messaging plan. Have your elevator pitch down pat. Build several versions to match the interests and concerns of the thought leader. Know what words are impactful and which ones cause confusion. Often success is found in a single word. Most importantly, change the words if they don’t work! We see too many people staying with messages that don’t resonate, only to repeat and expect a different outcome.
  3. Go quick and go hard. Gain an early review of innovation value proposition no matter what it takes. Get it out there in the open. We see so many early innovation diffusion efforts tip-toe around their innovations’ value in the hopes that confusion will ward off negative feedback. Charge indirectly. Here is where many engineers use techno-babble to project a larger picture than is warranted. Don’t let this happen. The more complicated your technology explanation the more confusion you create and the longer it takes to get to the real value of what you are trying to do.
  4. Always follow-up on suggestions, objections or new ideas learned from your engagement with a thought leader. The gold is in the adaptation of your innovations’ value to the perceptions of the thought leaders. Adapt and be agile in how you work with these people. It takes effort to place your innovation within context of the existing market noise and it takes time to internalize any new information.
  5. Work with thought leaders to expand on boundary information; this is the information that influences perceptions but may not directly relate to your innovation. Keep your radar aperture wide open to take in this influencing information. Often this is where the value reinforcement messaging is found. Keep your discussions open to tangents that relate to your innovation.
  6. Know the downstream impact of your thought leader association. Create a stakeholder relationship map. Who will the thought leader influence? Who will listen to their opinions that you can then go to later and investigate the propagation of your messaging?

One final note: Seek thought leaders from a diverse set of industry, public policy, academia and social media. This diversity will ensure a comprehensive picture of the changes and challenges your innovation will produce.

Image credit: Pixabay

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A Letter to Innovation Santa

Ten Essentials for an Innovator’s Christmas List

A Letter to Innovation Santa

GUEST POST from John Bessant

Christmas, as my 6-year old never tires of reminding me, is coming. Never mind that technically it’s a month away and forget the efforts I make, Scrooge-like, not to allow any trace of the season to cross our threshold until at least 1st December. She excitedly points out that everywhere — the TV and online adverts, the shop decorations, even some of our early bird neighbors with their flashing light displays — everywhere the signals are unmistakable. ‘It’s nearly here!’

Which prompts her to write lists, long and getting longer, of gift ideas in case Santa is short of the relevant information about this year’s must-have items without which a six-year old’s world can never be complete. I feel like King Canute, water lapping around my ankles as I desperately try to stem the tide, inevitability fast approaching on my horizon.

In a desperate attempt to distract myself from these seasonal waves I began thinking about the kind of list I might put together for a would-be innovating organization. Assuming there was an innovation equivalent of the old gentleman at the North Pole what might he be working on with his elves right now? What are his stock-pickers pulling off the warehouse shelves and loading up on the sleigh? What might be on the must-have list for an innovation Christmas?

Turns out to be a useful exercise in choice editing. Just like my daughter, my early lists grew and grew like Topsy, sprawling over several pages. And containing lots of items in the ‘Motherhood and apple pie’ class — things which were unarguably ‘good’ for innovation but a bit vague in how they might actually be implemented. ‘Make innovation happen every day in every way’ or ‘Put innovation at the heart of everything you do’, or ‘Keep reinventing the organization’ kind of thing — nice sentiments but not exactly helpful.

Back to the drawing board, trying to focus on things which not only represent important elements but also have some specific tools to help put them into practice. So here’s the result. If you’re looking for inspiration for your seasonal innovation shopping here’s a few ideas that might help. (And if you believe in an Innovation Santa they might be useful items to add to the ‘what I’d really like’ list you’re about to send up the chimney)

First the wrapping paper.

Innovation matters. If we don’t change what we offer the world (our products and services) and the ways we create and deliver them (our processes) then there’s a good chance that we won’t survive long in today’s turbulent market-place. The issue isn’t about whether or not to innovate but how?

The good news is that we’ve learned a lot about this challenge; whilst innovation still remains a risky business there are some key insights which can help stack the deck in our favour. Over a hundred years of research consistently shows that successful innovators

1. Manage innovation as a process.

Innovation isn’t like the cartoon moment with a light bulb flashing on above someone’s head. It’s a journey, involving key steps (search, select, implement) to create value from ideas. Anyone might get lucky once but in order to repeat the innovation trick we need a process for managing this; it doesn’t have to be bureaucratic, but it does have to be systematic. So, to help you work with this one there are plenty of frameworks which you can adapt, checklists to make sure you’ve got a system for innovation — you could do a lot worse than start with the framework which the ISO launched this year for an Innovation Management Standard …

2. Explore all the innovation space available.

There are many different ways to innovate, from changing our offering, updating our processes, exploring new market contexts and even switching our underlying business model. It’s a little like an innovation compass and the challenge is to make sure we explore the full 360 degrees of opportunity. Once again there are plenty of tools to help with this — try looking at Doblin’s ten types of innovation, play with the 4Ps innovation compass or explore Blue Ocean thinking

3. Have an innovation strategy

A clear roadmap of where and how innovation will take the business forward. It’s easy to wave the flag and shout about how important innovation is; serious players think through their strategy for dealing with it, share the roadmap and make sure that people buy into it. And there are plenty of stocking fillers here to help with strategic positioning and analysis, from good old PEST and SWOT through to more thorough future scanning, scenarios and road mapping and discovery-driven planning.

4. Pay attention to the small stuff.

Although radical changes are the ones which hit the headlines the underlying economic evidence is clear; most innovation, most of the time, is about doing what we do a little better. Incremental innovation of this kind adds up and has the additional advantage that it is much lower in risk, advancing slowly along well-known frontiers. This is where the lean toolkit becomes a must-have — whether it’s tools like fishbones and process maps for continuous improvement of processes or value analysis and product feature maps for our offerings.

5. Mobilize the mainstream.

Many organizations have specialists who are given the responsibility for innovation — a bit like James Bond, they have the ‘license to innovate’. But every human being comes fitted with the standard equipment to enable us to be creative, finding solutions to problems and coming up with new ideas. Smart innovators mobilize this creativity across the entire organization. And there’s a rich toolbox to help with this one, from simple variants on the humble suggestion scheme to powerful collaboration platforms to ensure voices get heard, ideas get shared and collective intelligence puts its weight behind the big strategic challenges facing the organization.

6. Make connections.

Innovation has always been a multi-player game rather than a solo act and these days the talk is all about ‘open innovation’. Simply put, in a world rich in knowledge even the largest organization has to recognize that ‘not all the smart people work for us’. The game has shifted from one where knowledge creation and ownership is key to one where managing knowledge flow is the critical ingredient. The good news for smaller firms is that this levels the playing field; you don’t have to have all the resources for innovation as long as you know where they are and how to connect to them. By now some version of ‘open innovation’ should be at the heart of your strategy and there are plenty of tools and frameworks to help you work out what connections you need and how to build them. It might also be worth looking at your absorptive capacity — how well placed are you to take advantage of all the rich knowledge that’s out there, making sure you don’t get a kind of ‘knowledge indigestion’ as a result of gorging yourself on everything that’s on offer!

7. Build an innovative organization.

Companies like 3M and Google are famous for giving their staff time and space to explore and experiment, not just because they are generous employers trying to attract and retain talented employees. What they’re really doing is actively trying to recreate the entrepreneurial spirit which began their businesses. They believe that embedding that spirit in ‘the way we do things round here’ gives them a real long-term edge — everyone is an entrepreneur. But they also know that creating that kind of climate needs work — on the physical layout (to make sure people have the chance to creatively collide) on time (to allow ideas to emerge and incubate), on support and space (to provide fertile environments for creativity) and on their approach to ‘failure’ (not punishing people when things don’t work but encouraging an experimental learning approach). Maybe take a look at some of the tools available to help you assess how much of a creative climate you have — and focus on what you might usefully work on to develop it further.

8. Co-create with users.

Learning from markets has always been important but customers aren’t passive, they can also be a rich source of ideas for innovation. Finding ways to tap into user innovation not only generates more diverse ideas, it also helps create a partnership with the marketplace which improves adoption of innovation. People will use things, work with processes, feel a sense of ‘ownership’ if they’ve been involved in the innovation process. And the good news here is that we have plenty of tools and frameworks to help — starting with design thinking and embracing approaches like lead user methods

9. Accept failure

Innovation is omelet territory and the odd broken egg is an important part. The key is to learn from failures and use the information to build and strengthen capability for the future. That’s been the big lesson coming out of the whole lean -start-up’ model for developing new ventures and it sits just as well inside established organizations who make use of agile approaches. Once again there are plenty of tools which capture this ‘build-measure-learn — pivot’ approach which builds on ‘intelligent failure’ …

10. Build dynamic capability.

Innovation involves a moving target — constant changes in technologies, markets, competition, regulation and a host of other variables. Successful innovators build on the above principles, but they also keep checking and updating their innovation management capabilities, learning new tricks and discarding old ones which no longer work. Innovation model innovation. Having a commitment to structured and constructively critical reflection is a key to this ‘metacognition’ approach — and there are plenty of helpful frameworks to enable and support that process. Check out the Innovation Fitness Test as an example …

One last seasonal thought. Innovation, like a puppy, is for life, not just for Christmas. It’s something we need to think about all year round. So, it might be worth recycling your Christmas innovation list into something you could use as a set of New Year resolutions …

You can find a podcast version of this here

If you’d like more songs, stories and other resources on the innovation theme, check out my website here, or listen to my podcast here, and if you’d like to learn with me take a look at my online course here

Image credit: Pixabay

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Nominations Closed – Top 40 Innovation Bloggers of 2022

Nominations Closed for the Top 40 Innovation Bloggers of 2022Human-Centered Change and Innovation loves making innovation insights accessible for the greater good, because we truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result, we are eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos with Braden Kelley and the Human-Centered Change and Innovation team. As a small thank you to those of you who follow along, we like to make a list of the Top 40 Innovation Bloggers available each year!

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020
Top 40 Innovation Bloggers of 2021

Do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, behavioral economics, collaboration, or design thinking?

Human-Centered Change and Innovation is now looking for the Top 40 Innovation Bloggers of 2022.

The deadline for submitting nominations is December 24, 2022 at midnight GMT.

You can submit a nomination either of these two ways:

  1. Sending us the name of the blogger and the url of their blog by @reply on twitter to @innovate
  2. Sending the name of the blogger and the url of their blog and your e-mail address using our contact form

(Note: HUGE bonus points for being a contributing author)

So, think about who you like to read and let us know by midnight GMT on December 24, 2022.

We will then compile a voting list of all the nominations, and publish it on December 25, 2022.

Voting will then be open from December 25, 2022 – January 1, 2023 via comments and twitter @replies to @innovate.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions by an author to this web site will be a contributing factor.

Contact me with writing samples if you’d like to publish your articles on our platform!

The official Top 40 Innovation Bloggers of 2022 will then be announced on here in early January 2023.

We’re curious to see who you think is worth reading!

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What is a Chief Innovation Officer?

What is a Chief Innovation Officer?

GUEST POST from Art Inteligencia

The Chief Innovation Officer is a relatively new position, but one that is gaining traction in many organizations. It is a role that is becoming increasingly important as businesses become more focused on pushing the boundaries of their industries and developing new products and services.

The Chief Innovation Officer is typically responsible for developing innovative strategies and leading the organization’s efforts to identify and implement new ideas and technologies. This person is tasked with creating a culture of innovation that encourages collaboration, experimentation, and risk-taking, while also ensuring that the organization remains competitive and current in the marketplace.

The Chief Innovation Officer generally works closely with the executive team and other leaders within the organization to ensure that the innovation process is well-defined and aligned with the organization’s overall goals and objectives. This person is often responsible for developing and executing an innovation strategy, which may include identifying and testing new ideas, products, services, and processes in order to develop new value for the organization.

The Chief Innovation Officer is also responsible for ensuring that the organization has the necessary resources to bring new ideas to life. This includes assembling the right teams, managing budgets, and developing partnerships and collaborations. Additionally, this position is often responsible for staying abreast of industry trends and changes in order to best position the organization for success.

Ultimately, the Chief Innovation Officer is responsible for helping the organization stay ahead of the competition and remain competitive in the market. This person is a leader who is passionate about innovation and brings a unique perspective to the table. They are an invaluable asset to any organization that is looking to create and maintain a culture of innovation and stay ahead of the curve.

To read more about Chief Innovation Officers, see these other articles:

  1. Hiring the Right Chief Innovation Officer — by Braden Kelley
  2. Birth of the Part-Time Chief Innovation Officer — by Braden Kelley
  3. Are You Hanging Your Chief Innovation Officer Out to Dry? — by Teresa Spangler
  4. Death of the Chief Innovation Officer — by Braden Kelley

Image credit: Pexels

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3 Steps to Find the Horse’s A** In Your Company (and Create Space for Innovation)

3 Steps to Find the Horse's A** In Your Company (and Create Space for Innovation)

GUEST POST from Robyn Bolton

Innovation thrives within constraints.

Constraints create the need for questions, creative thinking, and experiments.

But as real as constraints are and as helpful as they can be, don’t simply accept them. Instead, question them, push on them, and explore around them.

But first, find the horse’s a**

How Ancient Rome influenced the design of the Space Shuttle

In 1974, Thiokol, an aerospace and chemical manufacturing company, won the contract to build the solid rocket boosters (SRBs) for the Space Shuttle. The SRBs were to be built in a factory in Utah and transported to the launch site via train.

The train route ran through a mountain tunnel that was just barely wider than the tracks.

The standard width of railroad tracks (distance between the rails or the railroad gauge) in the US is 4 feet, 8.5 inches which means that Thiokol’s engineers needed to design SRBs that could fit through a tunnel that was slightly wider than 4 feet 8.5 inches.

4 feet 8.5 inches wide is a constraint. But where did such an oddly specific constraint come from?

The designers and builders of America’s first railroads were the same people and companies that built England’s tramways. Using the existing tramways tools and equipment to build railroads was more efficient and cost-effective, so railroads ended up with the same gauge as tramways – 4 feet 8.5 inches.

The designers and builders of England’s tramways were the same businesses that, for centuries, built wagons. Wanting to use their existing tools and equipment (it was more efficient and cost-effective, after all), the wagon builders built tramways with the exact distance between the rails as wagons had between wheels – 4 feet 8.5 inches.

Wagon wheels were 4 feet 8.5 inches apart to fit into the well-worn grooves in most old European roads. The Romans built those roads, and Roman chariots made those grooves, and a horses pulled those chariots, and the width of a horses was, you guessed it, 4 feet 8.5 inches.

To recap – the width of a horses’ a** (approximately 4 feet 8.5 inches) determined the distance between wheels on the Roman chariots that wore grooves into ancient roads. Those grooves ultimately dictated the width of wagon wheels, tramways, railroad ties, a mountain tunnel, and the Space Shuttle’s SRBs.

How to find the horse’s a**

When you understand the origin of a constraint, aka find the horse’s a**, it’s easier to find ways around it or to accept and work with it. You can also suddenly understand and even anticipate people’s reactions when you challenge the constraints.

Here’s how you do it – when someone offers a constraint:

  1. Thank them for being honest with you and for helping you work more efficiently
  2. Find the horse’s a** by asking questions to understand the constraint – why it exists, what it protects, the risk of ignoring it, who enforces it, and what happened to the last person who challenged it.
  3. Find your degrees of freedom by paying attention to their answers and how they give them. Do they roll their eyes in knowing exasperation? Shrug their shoulders in resignation? Become animated and dogmatic, agitated that someone would question something so obvious?

How to use the horse’s a** to innovate

You must do all three steps because stopping short of step 3 stops creativity in its tracks.

If you stop after Step 1 (which most people do), you only know the constraint, and you’ll probably be tempted to take it as fixed. But maybe it’s not. Perhaps it’s just a habit or heuristic waiting to be challenged.

If you do all three steps, however, you learn tons of information about the constraint, how people feel about it, and the data and evidence that could nudge or even eliminate it.

At the very least, you’ll understand the horse’s a** driving your company’s decisions.

Image credit: Pixabay

Endnotes:

  1. To be very clear, the origin of the constraint is the horse’s a**. The person telling you about the constraint is NOT the horse’s a**.
  2. The truth is never as simple as the story and railroads used to come in different gauges. For a deeper dive into this “more true than not” story (and an alternative theory that it was the North’s triumph in the Civil War that influenced the design of the SRBs, click here

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Preserving Ecosystems as an Innovation Superpower

Lessons from Picasso and David Attenborough

Preserving Ecosystems as an Innovation Superpower

GUEST POST from Pete Foley

We probably all agree that the conservation of our natural world is important. Sharing the planet with other species is not only ethically and emotionally the right thing to do to, but it’s also enlightened self-interest. A healthy ecosystem helps equilibrate and stabilize our climate, while the potential of the largely untapped biochemical reservoir of the natural world has enormous potential for pharmaceuticals, medicine and hence long-term human survival.

Today I’m going to propose yet another reason why conservation is in our best interest. And not just the preservation of individual species, but also the maintenance of the complex, interactive ecosystems in which individual species exist.

Biomimicry: Nature is not only a resource for pharmaceuticals, but also an almost infinite resource for innovation that transcends virtually every field we can, or will imagine. This is not a new idea. Biomimicry, the concept of mimicking natures’ solutions to a broad range of problems, was first coined by Janine Benyus in 1997. But humans have intuitively looked to nature to help solve problems throughout history. Silk production in ancient bio-technology that co-opts the silk worm, while much of early human habitations were based on caves, a natural phenomenon. More recently, Velcro, wind turbines, and elements of bullet train design have all been attributed to innovation inspired by nature.

And Biomimicry, together with related areas such as biomechanics and bio-utilization taps into the fundamental core of what the front end of innovation is all about. Dig deep into virtually any innovation, and we’ll find it has been stolen from another source. For example, early computers reapplied punch cards from tapestry looms. The Beatles stole and blended liberally from the blues, skiffle, music hall, reggae and numerous other sources. ‘Uberization’ has created a multitude of new business from AirBNB to nanny, housecleaning or food prep services. Medical suturing was directly ‘stolen’ from embroidery, the Dyson vacuum from a sawmill, oral care calcium deposition technology was reapplied from laundry detergents, etc., etc..

Picasso – Great Artists Steal! This is also the creative process espoused by Pablo Picasso when he said ‘good artists borrow, great artists steal’. He ‘stole’ elements of African sculpture and blended them with ideas from contemporaries such as Cézanne to create analytical cubism. In so doing he combined existing knowledge in new ways that created a revolutionary and emergent form of art – one that asked the viewer to engage with a painting in a whole new way. Innovation incarnate!

Ecosystems as an Innovation Resource: The biological world is the biggest potential source of potential innovative ideas we have at our disposal anywhere.  Hence it is an intuitive place to go looking for ideas to solve our biggest innovation challenges. But despite many people trying to leverage this potential goldmine, including myself, it’s never really achieved its full potential. For sure, there are a few great examples, such as Velcro, bullet train flow dynamics or sharkskin surfaces. But given how long we’ve been playing in this sandbox, there are far too few successes. And of those, far too many are based on hindsight, as opposed to using nature to solve a specific challenge. Just look at virtually any article on biomimicry, and the same few success stories show up year after year.

The Resource/Source Paradox. One issue that helps explain this is that the natural world is an almost infinite repository of information. That potential creates a challenging signal to noise’ search problem. The result is enormous potential, but coupled with almost inevitably high failure rates, as we struggle to find the most useful insights

Innovation is More than Ideation: Another challenge is that innovation is not just about ideas or invention; it’s about turning those ideas into practice. In the case of biomimicry, that is particularly hard, as the technical challenge of converting natural technology into viable commercial technologies is hampered because nature works on fundamentally different design principles, and uses very different materials to us. Evolution builds at a nano scale, is highly context dependent, and is result rather than theory led. Materials are usually organic; often water based, and are grown rather than manufactured.  Very different to most conventional human engineering.

Tipping Point: But the good news is that materials science, technology, 3D printing and computational and data processing power, together with nascent AI are evolving at such a fast rate that I’m optimistic that we will soon reach a tipping point that will make search and translation of natural innovations considerably easier than today. Self-learning systems should be able to more easily replicate natural information processing, and 3D printing and nano structures should be able to better mimic the physical constructs of natural systems. AI, or at least massively increased computing power should make it easier for us to both ask the right questions and search large, complex databases.

Conservation as an Innovation Superpower: And that brings me back to conservation as an innovation superpower. If we don’t protect our natural environment, we’ll have a lot less to search, and a lot less to mimic. And that applies to ecosystems as well as individual species. Take the animal or plant out of its natural environment, and it becomes far more difficult to untangle how or why it has evolved in a certain way.

Evolution is the ultimate exploiter of serendipity. It does not have to understand why something works, it simply runs experiments until it stumbles on solutions that do, and natural selection picks the winner(s). That leads to some surprisingly sophisticated innovation. For example, we are only just starting to understand the quantum effects used in avian navigation and photosynthesis. Migratory birds don’t have deep knowledge of quantum mechanics; the beauty of evolution is that they don’t need to. The benefit to us is that we can potentially tap into sophisticated innovation at the leading edge of our theoretical knowledge, provided we know how to define problems, where to look and have sufficient knowledge to decipher it and reduce it to practice. The bad news is that we don’t know what we don’t know. Evolution tapped into quantum mechanics millennia before we knew what it was, so who knows what other innovations lie waiting to be discovered as our knowledge catches up with the nature – the ultimate experimenter.

Ecosystems Matter: But a species without the context of its ecosystem is at best half the story. Nature has solved flight, deep-water exploration, carbon sequestration, renewable energy, high and low temperature resilience and so many more challenges. And it has also done so with 100% utilization and recycling on a systems basis. But most of the underlying innovations solve very specific problems, and so require deep understanding of context.

The Zebra Conundrum: Take the zebra as an example. I was recently watching a David Attenborough documentary about zebras. As a tasty prey animal surrounded by highly efficient predators such as lions, leopards, cheetahs and hyenas, the zebra is an evolutionary puzzle. Why has it evolved a high contrast coat that grabs attention and makes it visible from miles away? High contrast is a fundamental visual cue that means even if a predator is not particularly hungry; it is pretty much compelled to take notice of the hapless zebra. But despite this, the zebra has done pretty well, and the planes of Africa are scattered with this very successful animal. The explanation for this has understandably been the topic of much conjecture and research, and to this day remains somewhat controversial. But more and more, the explanation is narrowing onto a surprisingly obvious culprit; the tsetse fly. When we think of the dangers to a large mammal, we automatically think of large predators. But while zebras undoubtedly prefer to avoid being eaten by lions, diseases associated with tsetse fly bites kill more of them. That means that avoiding tsetse flies likely creates stronger evolutionary pressure than avoiding lions, and that is proving to be a promising explanation for the zebras coat. Far less flies land on or bite animals with stripes.  Exactly why that is remains debatable, and theories range from disrupting the flies vision when landing, to creating mini weather fronts due to differential heating or cooling from the stripes. But whatever the mechanism ultimately turns out to be, stripes stop flies. It appears that the obvious big predators were not the answer after all.

Context Matters: But without deep understanding of the context in which the zebra evolved, this would have been very difficult to unravel. Even if we’d conserved zebras in zoos, finding the tsetse fly connection without the context of the complex African savannah would be quite challenging. It’s all too easy to enthusiastically chase an obvious cause of a problem, and so miss the real one, and our confirmation bias routinely amplifies this.

We often talk about protecting species, but if, as our technology evolves to more effectively ‘steal’ ideas from natural systems, from an innovation perspective alone, preserving context, in the form of complex ecosystems may likely turn out to be at least as important as preserving individual species. We don’t know what we don’t know, and often the surprisingly obvious and critical answer to a puzzle can only be determined by exploring a puzzle in its natural environment.

Enlightened Self-Interest. Could we use an analogy to the zebra to help control malaria? Could we steal avian navigation for gps? I have no idea, but I believe this makes pursuing conservation enlightened self-interest of the highest order. We want to save the environment for all sorts of reasons, but one of the most interesting is that one-day, some part of it could save us.

Image credit: Pixabay

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If You Can Be One Thing – Be Effective

If You Can Be One Thing - Be Effective

GUEST POST from Mike Shipulski

If you’re asked to be faster, choose to be more effective. There’s nothing slower than being fast at something that doesn’t matter.

If you’re given a goal to be more productive, instead, improve effectiveness. There’s nothing less productive than making the wrong thing.

If you’re measured on efficiency, focus on effectiveness. Customers don’t care about your efficiency when you ship them the wrong product.

If you’re asked to improve quality, that’s good because quality is an important element of effectiveness.

If you’re asked to demonstrate more activity, focus on progress, which is activity done in an effective way.

If you’re asked to improve your team, ask them how they can be more effective and do that.

Regardless of the question, the answer is effectiveness.

Image credit: Unsplash

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Top 10 Human-Centered Change & Innovation Articles of November 2022

Top 10 Human-Centered Change & Innovation Articles of November 2022Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are November’s ten most popular innovation posts:

  1. Human-Centered Design and Innovation — by Braden Kelley
  2. Four Ways to Overcome Resistance to Change — by Greg Satell
  3. What to Do When You Don’t Know What to Do — by Mike Shipulski
  4. 5 Simple Steps for Launching Game-Changing New Products — by Teresa Spangler
  5. Why Small Teams Kick Ass — by Mike Shipulski
  6. Crabby Innovation Opportunity — by Braden Kelley
  7. Music Can Make You a More Effective Leader — by Shep Hyken
  8. Lobsters and the Wisdom of Ignoring Your Customers — by Robyn Bolton
  9. Asking the Wrong Questions Gets You the Wrong Answers — by Greg Satell
  10. Brewing a Better Customer Experience — by Braden Kelley

BONUS – Here are five more strong articles published in October that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last two years:

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What Artificial Intelligence Predicts for 2023

What Artificial Intelligence Predicts for 2023

GUEST POST from Art Inteligencia

As we move into 2023 and beyond, the technology industry is making predictions about what the future of innovation holds for us. With the global pandemic accelerating the rate of digital transformation, it’s safe to say that the next few years will bring some major changes to the way we work and live. Here are some of the top innovation predictions generated by artificial intelligence for 2023:

1. Autonomous Delivery: Autonomous delivery systems are becoming more commonplace, and by 2023, we expect to see them become even more advanced. Autonomous delivery systems use advanced robotics and artificial intelligence to deliver packages to customers without the need for human involvement. This could significantly reduce costs and create greater efficiency in delivery services.

2. Augmented Reality: Augmented reality (AR) is rapidly growing in popularity and it’s expected to become even more pervasive by 2023. AR will be used in many industries, including education, healthcare and retail, to create interactive experiences. For example, in healthcare, AR can be used to provide surgeons with enhanced visuals during operations. In retail, AR can be used to give customers a more immersive shopping experience.

3. Quantum Computing: Quantum computing is a form of computing that uses quantum-mechanical phenomena, such as superposition and entanglement, to perform calculations. This form of computing has the potential to revolutionize the way we process and store data, and it’s expected to become more mainstream by 2023.

4. 5G Networks: The fifth generation of cellular networks, also known as 5G, is expected to become even more widespread by 2023. 5G networks have faster connection speeds, lower latency and greater reliability than their predecessors, which makes them ideal for a variety of applications, including autonomous vehicles, virtual reality and the Internet of Things.

5. Artificial Intelligence: Artificial intelligence (AI) is becoming increasingly prevalent in our lives. By 2023, we expect to see AI being used in a variety of applications, including automated customer service, natural language processing and personal assistants. AI has the potential to revolutionize the way we interact with technology and the world around us.

These are just a few of the many predictions for 2023 and beyond. As digital transformation continues to accelerate, we can expect to see even more innovation over the next few years. It’s an exciting time to be in the technology industry and we can’t wait to see what the future holds.

Image credit: Pixabay

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