Category Archives: Innovation

Collaborative Design for Disruption

Exploring the power of collaboration and co-creation in designing innovative solutions to industry challenges.

Collaborative Design for Disruption

GUEST POST from Chateau G Pato

In today’s rapidly changing business landscape, disruption is the norm rather than the exception. As industries face increasingly complex challenges, the ability to innovate and adapt quickly is essential for survival. Traditional top-down approaches to problem-solving are no longer effective in this dynamic environment. Instead, organizations are turning to collaborative design and co-creation to harness the power of collective intelligence and creativity.

Collaborative design refers to the process of bringing together diverse stakeholders, including employees, customers, partners, and experts, to co-create solutions to complex problems. By leveraging the unique perspectives and expertise of each participant, organizations can uncover new insights, challenge assumptions, and develop innovative solutions that are more likely to succeed in the market.

Case Study 1: Healthcare Industry

One industry that has successfully embraced collaborative design is the healthcare sector. In a case study published in the Harvard Business Review, a large hospital network in the United States faced a significant challenge in reducing patient readmissions. Despite implementing various initiatives, readmission rates remained stubbornly high. Recognizing the need for a fresh approach, the hospital network engaged patients, caregivers, nurses, physicians, and administrators in a collaborative design process to identify the root causes of readmissions and co-create solutions.

Through in-depth interviews, focus groups, and design thinking workshops, the diverse team uncovered a range of factors contributing to readmissions, including poor communication between healthcare providers and patients, inadequate discharge planning, and limited access to post-discharge care. Armed with these insights, the team developed a series of innovative solutions, such as a mobile app for patients to track their symptoms and communicate with their care team, a personalized discharge checklist, and a telehealth program for remote monitoring.

The results were impressive. Within six months of implementing the new initiatives, the hospital network saw a 20% reduction in readmission rates, leading to significant cost savings and improved patient outcomes. By embracing collaborative design, the organization was able to tap into the collective wisdom of its stakeholders and co-create solutions that addressed the root causes of the problem.

Case Study 2: Automotive Industry

Another industry that has leveraged the power of collaboration and co-creation is the automotive sector. In a case study published by McKinsey & Company, a leading car manufacturer faced a fierce competition from new entrants in the electric vehicle market. To stay ahead of the curve, the company knew it needed to innovate quickly and develop cutting-edge electric vehicles that would appeal to environmentally conscious consumers.

Rather than relying solely on its internal R&D teams, the car manufacturer decided to collaborate with independent designers, engineers, and sustainability experts to co-create a new electric vehicle concept. Through a series of design sprints, prototyping sessions, and user testing, the diverse team developed a revolutionary electric vehicle that combined state-of-the-art technology, sustainable materials, and a sleek design.

The result was a game-changer. The new electric vehicle received rave reviews from consumers and industry experts, catapulting the car manufacturer to the forefront of the electric vehicle market. By embracing collaborative design and tapping into external expertise, the organization was able to break free from its traditional mindset and push the boundaries of innovation.

Conclusion

Collaborative design and co-creation are powerful tools for tackling industry challenges and driving innovation. By bringing together diverse stakeholders, organizations can harness the collective intelligence and creativity of their teams to develop novel solutions that address the root causes of complex problems. As industries face increasing disruption, those that embrace collaborative design will be better equipped to thrive in the face of change.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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The Jobs to be Done Playbook

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Exclusive Interview for CustomerThink with Jim Kalbach

Jim Kalbach JTBD Playbook The Jobs-to-be-Done (JTBD) approach offers a unique lens for viewing the people you serve. Instead of looking at the demographic and psychographic factors of consumption, JTBD focuses on what people seek to achieve in a given circumstance. People don’t “hire” products and services because of the demographic they belong to; instead, they employ solutions to get a job done.

JTBD is not about your product, service, or brand. Instead of focusing on your own solution, you must first understand what people want and why that’s important to them. Accordingly, JTBD deliberately avoids mention of particular solutions in order to first comprehend the process that people go through to solve a problem. Only then can a company align its offerings to meet people’s goals and needs.

I had the opportunity recently to interview Jim Kalbach, a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. His latest book is The Jobs To Be Done Playbook.

Below is the text of the interview:

1. What is one of the biggest misconceptions people have about Jobs-to-be-Done (JTBD)?

There are a couple, actually.

First, I often hear others referring to JTBD as something “new.” It’s not. People have been working in the field for a couple of decades now. And precursors to modern JTBD go back nearly 40 years. We really just now see a surge of interest around JTBD, and the hype around it makes it feel new.

Second, JTBD often gets conflated with existing methods in other fields. Marketers look at it is as just another type of “voice of the customer” program. Or, folks coming from human-centered design and related fields see JTBD as a version of UX design or similar. While there might be some overlaps with existing disciplines, JTBD offers a unique perspective and yields unique insights.

Finally, I see JTBD as a “language” of sorts to describe the objectives and needs of the people you want to serve, and learning a language takes practice. Even people who “get” JTBD quickly need to put time into understanding the language and techniques, which at times can be specific and rigorous. I often see people expect to walk away from reading a book or taking a workshop fully capable of practicing JTBD. That’s rarely the case, and it typically takes some effort to work into the topic and apply it.

2. What are some of the benefits of taking a JTBD approach to innovation?

JTBD offers a unique perspective that points to new insights and opportunities. The JTBD approach intentionally forces us to expunge any mention of technology, solutions, brands, or methods from our language. In doing so, you’re able to then see your domain as people do. First and foremost, they want to get their job done, not necessarily interact with your product or service. Viewing objectives and outcomes people have independent of technology opens up new possibilities and yields new conversations that point toward innovation opportunities.

Also, but removing ourselves and technology from the equation, we can better future-proof our thinking. Solutions come and go. Technology is often a fad. Jobs, on the other hand, are stable when you boil them down to their fundamental steps.

3. Who needs to be considered after selecting a job to focus on?

At first, simply consider job performers. Once you’ve defined your target job, you first want to understand how the job gets done independently of any specific technology or solution. I find that different types of job performers emerge based on the key factors, or circumstances, of getting the job done that can give rise to different personas.

Within your team, I recommending going as broad as possible and including stakeholders at all levels. Yes, JTBD can help you find hidden needs to address. But it’s also a catalyst for conversations and a way to get team alignment. Think of the various ways you can involve others in everything from the definition of your jobs landscape to interviews with job performers to creating a job map to finding opportunities.

4. What is your perspective on the interrelationship between functional, social and emotional jobs within JTBD?

I find that functional jobs give the most structure and reliability to work with initiation. So your work is generally framed by functional jobs, with emotional and social aspects layered on top. Emotional and social aspect then play a larger role when finding solutions to the unmet needs you’ve found and help frame how you’ll solve for them.

Continue reading the interview on CustomerThink

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Overcoming Resistance to Change

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Embracing Innovation at Every Level

Overcoming Resistance to Change

GUEST POST from Chateau G Pato

In today’s rapidly evolving business landscape, embracing innovation is no longer a choice; it’s a necessity. Organizations that resist change risk becoming stagnant, losing their competitive edge, and failing to meet the ever-changing needs of their customers. However, implementing change is often met with resistance from employees at all levels. This article explores the importance of overcoming resistance to change and provides two case studies that highlight successful examples of organizations that embraced innovation.

Case Study 1: Netflix’s Transformation from DVD Rental to Streaming Powerhouse

Netflix is a prime example of a company that transformed its business model to stay relevant in an ever-changing industry. In the late 90s and early 2000s, Netflix was primarily known as a DVD rental-by-mail service. However, with the rise of digital media and streaming platforms, Netflix recognized the need to evolve.

The executives at Netflix embraced the challenging task of shifting their focus from physical DVDs to online streaming. This transition required a complete overhaul of their infrastructure, as well as a mindset shift throughout the entire organization. However, they faced resistance from employees who were comfortable with the existing business model.

To overcome this resistance to change, Netflix’s leadership implemented several strategies. First, they communicated the urgency and importance of embracing digital innovation, emphasizing that failure to do so could result in the company’s demise. They also invested in employees’ professional development, providing training and education to ensure everyone had the necessary skills to adapt to the digital landscape.

By involving employees at every level in the transformation process, Netflix successfully overcame resistance to change. Today, the company is a global streaming powerhouse, providing on-demand entertainment to millions of subscribers worldwide.

Case Study 2: The Agile Transformation of Spotify

Spotify, the popular music streaming platform, faced its own challenges when trying to innovate and scale rapidly. Like many companies, they experienced difficulties with hierarchical structures and bureaucracy that hindered innovation and agility.

To address these challenges, Spotify undertook an innovative organizational transformation, adopting the agile methodology. This shift involved breaking down traditional functional silos and organizing teams into small, cross-functional units called “squads.” Each squad was responsible for a specific area of the product, encouraging collaboration and rapid decision-making.

Leadership at Spotify knew that overcoming resistance to change required a bottoms-up approach. They empowered employees to experiment, take ownership, and challenge existing ways of doing things. This not only fostered a culture of innovation but also gave individuals a sense of autonomy and purpose, leading to higher motivation and productivity.

By embracing the values of the agile methodology, Spotify transformed its entire organization, unlocking unprecedented innovation and adaptability. Today, it remains a global leader in the music streaming industry, continuously evolving to meet the demands of its users.

Conclusion

Change and innovation are essential for organizational growth and success in today’s dynamic environment. However, organizations must also recognize and address the resistance that accompanies these shifts. By involving employees at every level, providing training and support, and fostering a culture of ownership and autonomy, organizations can successfully overcome resistance to change. The case studies of Netflix and Spotify demonstrate the power of embracing innovation, transforming organizations, and remaining agile in the face of constant change.

Image credit: Pixabay

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At What Point Does Smart Become Stupid?

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At What Point Does Smart Become Stupid?

In addition to 2020 being the year of the Coronavirus COVID-19, some would also say that it was the year of the voice-activated smart device. Sales of smart speakers in 2019 reached 146.9 million units and 2020 will likely approach 200 million units or more. The final number depends on how many showed up under Christmas trees as the 4th quarter. In addition, during 2020 we started to see Alexa advertised for other contexts, including in Buick automobile advertisements. Which brings up a couple questions.

Question 1: Is the advertisement below a real advertisement or an April Fool’s Day fake advertisement?

Question 2: At what point does the trend that smart speakers began reach the point of stupidity?

To answer that question I recommend that we revisit my definition of innovation:

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” — Braden Kelley

The one thing that many product managers often forget is that invention and innovation are not the same thing, and so at some point product managers are likely to invest past the invisible line on different value dimensions beyond what people are willing to pay for.

This leads to products being designed and launched that while they might be revolutionary and inventive, they actually end up being unprofitable and not innovative at all because the foundations of the new offering never reach wide adoption.

Are we approaching this point with smart devices?

Let’s try and answer this question by answering the first question about the video.

YES – This is in fact a real product.

Now, how many of you are going to rush out to your home improvement store and purchase one of these faucets to replace your existing kitchen faucet?

What if I told you that it would cost you $800-1,000 compared to very nice kitchen faucets that can cost under $100?

Very few people are likely to replace their kitchen faucet unless it stops working or starts leaking profusely.

At the same time, Moen will definitely sell some of these faucets to people who must have the latest gadgets.

If you were the product manager or innovation manager involved with this product, before launching it you should ask:

Will we sell enough of this smart faucet to justify the cost of developing and marketing it?

Will this smart faucet create enough of a brand halo to help us sell more of our traditional faucets?

The answers to these questions may very well be – yes.

But if not, then we have reached a point where SMART starts to become STUPID.

But, don’t stop there. You should also ask yourself questions like:

Does it take longer to get a glass of water using the smart method than the easy manual way?

Could my grandmother install and use it without reading the directions?

Is this new capability valuable enough to drive replacement?

If you are an inventor or a product manager, these kinds of questions are the type that you must always be asking yourself – even if you don’t like the answers.

If you still decide to go ahead with a product that will be unprofitable, you will at least do so with open eyes – and for the right reasons.

For more on this topic, please be sure and check out my previous article – Innovation or Not – Amazon Echo Frames

Keep innovating!

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Top 40 Innovation Bloggers of 2020

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After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2020:

Janet Sernack
Janet Sernack is the Founder and CEO of ImagineNation™ which provides innovation consulting services to help organizations adapt, innovate and grow through disruption by challenging businesses to be, think and act differently to co-create a world where people matter & innovation is the norm.

Tom Koulopoulos
Tom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. He tweets from @tkspeaks.

Braden Kelley
Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of two five-star books, Stoking Your Innovation Bonfire and Charting Change, and the creator of a revolutionary new Change Planning Toolkit™. Follow him on Linkedin and Twitter (@innovate).

Greg Satell
Greg Satell is a popular speaker and consultant. His first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was selected as one of the best business books in 2017. Follow his blog at Digital Tonto or on Twitter @Digital Tonto.

Mike Shipulski
Mike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.

Phil McKinney
Phil McKinney is the Author of “Beyond The Obvious”, Host of the Killer Innovations Podcast and Syndicated Radio Show, a Keynote Speaker, President & CEO CableLabs and an Innovation Mentor and Coach.
Soren Kaplan
Soren Kaplan is the bestselling and award-winning author of Leapfrogging and The Invisible Advantage, an affiliated professor at USC’s Center for Effective Organizations, a former corporate executive, and a co-founder of UpBOARD. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation.

Eric Eskey
Eric Eskey is a Managing Director at Strategyn, an innovation consultancy. Eric is in the business of creating the future. I aim to use the resources he has – his work, investments, voice, and imagination – to encourage innovation and defeat the hidden forces that resist it.
Scott Anthony
Scott Anthony is a strategic advisor, writer and speaker on topics of growth and innovation. He has been based in Singapore since 2010, and currently serves at the Managing Director of Innosight’s Asia-Pacific operations.
Kate Hammer
Kate Hammer is a joint founder of KILN, working with large-scale companies in the USA and Australia to transform their internal innovation processes. Kate works as a business storyteller. In 2012, she created StoryFORMs to help others articulate their commercial & organisational stories. Kate offers workshops & 1:1 coaching.

Michael Graber
Michael Graber is the cofounder and managing partner at Southern Growth Studio, a Memphis-based firm that specializes in growth strategy and innovation. A published poet and musician, Graber is the creative force that complements the analytical side of the house. He speaks and publishes frequently on best practices in design thinking, business strategy, and innovation and earned an MFA from the University of Memphis.

Nicolas Bry
Nicolas Bry is Orange Startups Studio Founder. He entices Orange employees in engaging as intrapreneurs, bringing their idea to life within Orange business. Nicolas is equally a passionate expert for innovation labs exploring new business. International speaker (TEDx), delivering Masterclasses @Google Academy, and Tech/Business Schools, ISPIM Prize for innovation management, Nicolas is Writer of RapidInnovation.fr, and of The Intrapreneurs’ Factory. Follow him at @nicobry.

Paul Sloane
Paul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.

Yoram Solomon
Dr. Yoram Solomon is the author of The Book of Trust and 12 more books, a TEDx and keynote speaker, the founder of the Innovation Culture Institute, and an adjunct professor of entrepreneurship. You can follow him everywhere on @yoramsolomon.

Jeffrey Phillips
Jeffrey Phillips has over 15 years of experience leading innovation in Fortune 500 companies, federal government agencies and non-profits. He is experienced in innovation strategy, defining and implementing front end processes, tools and teams and leading innovation projects. He is the author of Relentless Innovation and OutManeuver. Jeffrey writes the popular Innovate on Purpose blog. Follow him @ovoinnovation

Jesse Nieminen
Jesse Nieminen is the Co-founder and Chairman at Viima, the best way to collect and develop ideas. Viima’s innovation management software is already loved by thousands of organizations all the way to the Global Fortune 500. He’s passionate about helping leaders drive innovation in their organizations and frequently writes on the topic, usually in Viima’s blog.

Robert B Tucker
Robert B. Tucker is the President of The Innovation Resource Consulting Group. He is a speaker, seminar leader and an expert in the management of innovation and assisting companies in accelerating ideas to market.

Shelly Greenway
Shelly Greenway is a front-end innovation strategist and partner at The Strategy Distillery – a brand innovation consultancy that specialises in opportunity hunting and proposition development. Their success rates are driven by their proprietary consumer co-creation IP. Follow @ChiefDistiller

John Bessant
John Bessant has been active in research, teaching, and consulting in technology and innovation management for over 25 years. Today, he is Chair in Innovation and Entrepreneurship, and Research Director, at Exeter University. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He has acted as advisor to various national governments and international bodies including the United Nations, The World Bank, and the OECD. John has authored many books including Managing innovation and High Involvement Innovation (Wiley). Follow @johnbessant

Shilpi Kumar
Shilpi Kumar an inquisitive researcher, designer, strategist and an educator with over 15 years of experience, who truly believes that we can design a better world by understanding human behavior. I work with organizations to identify strategic opportunities and offer user-centric solutions.

Francesco Pagano
Francesco Pagano, Vice President, EMEA Head of Portfolio of Licenses Brands at Fossil Group Europe, is passionate about craft brands, innovation, brand management, brand communication and international business. He is always up for irresistible product concepts, ultimate communication via integrated campaigns and great Italian food.

Dimis Michaelides
Dimis Michaelides is a keynote speaker, author, consultant and trainer in leadership, creativity and innovation. Contact him for a workshop or a presentation at dimis@dimis.org or register for his newsletter at www.dimis.org . You can also connect with him on LinkedIn, Facebook and Twitter.

Greg Heist
Greg Heist is the Chief Innovation Officer at Gongos, a decision intelligence company.
Gijs van Wulfen
Gijs van Wulfen helps organizations to structure the chaotic start of innovation as author, speaker and facilitator. He is the founder of the FORTH innovation method and author of the innovation bestseller The Innovation Expedition. He was chosen by LinkedIn as one of their first 150 Influencers. Follow Gijs @gijsvanwulfen
Shawn Nason
Shawn Nason, founder and CEO of MOFI, lives his life with a commitment to make everyone he meets a part of his family. Armed with the gift of discernment, he has the uncanny ability to walk alongside people as they struggle to connect with their deepest passions and engage their most debilitating demons. He challenges the world around him to be fully present, get real, and knock down the barrier that separates the various compartments in their lives.
Pete Foley
A twenty-five year Procter & Gamble veteran, Pete has spent the last 8+ years applying insights from psychology and behavioral science to innovation, product design, and brand communication. He spent 17 years as a serial innovator, creating novel products, perfume delivery systems, cleaning technologies, devices and many other consumer-centric innovations, resulting in well over 100 granted or published patents. Find him at pete.mindmatters@gmail.com

Tamara Ghandour
Tamara Ghandour of GoToLaunchStreet is a TED speaker and entrepreneur. From building and running multimillion dollar businesses, advising Fortune 500 like Disney, Procter and Gamble and RICOH on fostering innovative ideas and people. Tamara’s life is about breaking through the status quo for game-changing results, and that’s what her keynotes, online programs and assessments can do for you.

John Carter
John Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world.

Jeff Rubingh
Jeff Rubingh is a technology innovation expert, consultant and analyst. Focused on the intersection between technology and business, Jeff helps clients identify ground-breaking solutions that maximize ROI across existing and emerging technology disciplines.

Ludwig Melik
Ludwig Melik is CEO of Planbox, whose mission is to help organizations thrive by transforming the culture of agile work, continuous innovation, and creativity across the entire organization… Connect with him on LinkedIn or join the conversation by following Planbox on Facebook, Twitter, and LinkedIn.
Rachel Audige
Rachel Audige is an Innovation Architect who helps organisations embed inventive thinking as well as a certified Systematic Inventive Thinking Facilitator, based in Melbourne.
Mick Simonelli
Mick Simonelli is an innovator with 20+ years of implementing change and positive disruption at USAA. As a military veteran, he held transformation roles in numerous military organizations; and as a business executive, he purposely hired vets to help launch numerous innovations as the Chief Innovation Officer for a Fortune 500 company. Mick currently serves as an innovation consultant and can be found at www.micksimonelli.com Follow @MickSimonelli
Mitch Ditkoff
Mitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.
Peter Cook
Peter Cook leads Human Dynamics and The Academy of Rock, providing Keynotes, Organisational Development and Coaching. He is the author of seven books on business leadership. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS and the development of Human Insulin. Peter is Music and Business editor at Innovation Excellence. You can follow him on twitter @Academyofrock.
Mukesh Gupta
Mukesh Gupta is Director of Customer Advocacy, SAP India Private Limited. He also served as Executive Liaison for the SAP User group in India, and as a Global Lead in Sales & Business Development. He blogs, and shares podcasts and videos, on his site rmukeshgupta.com
Urko Wood
Urko Wood helps clients of Reveal Growth find and capitalize on the best opportunities for innovation and growth in their markets. He is one of only a handful of people in North America who are expert practitioners in the breakthrough “jobs-to-be-done” (JTBD) innovation approach that has enabled over 400 of the Fortune 1000 to generate billions of dollars in new revenue and achieve new product success rates of over 80%.
Arlen Meyers
Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org

Ralph Christian Ohr
Dr. Ralph-Christian Ohr has extensive experience in product/innovation management for international technology-based companies. His particular interest is targeted at the intersection of organizational and human innovation capabilities. You can follow him on Twitter @Ralph_Ohr.

David Burkus
David Burkus is a best-selling author, a sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice.

Neil Sholay
Neil Sholay is re-shaping innovation and digital experiences as a Vice President of Digital Innovation for EMEA & JAPAC at Oracle. He leads a curious, multidisciplinary team of thinkers, Ideators, strategists, designers, developers, storytellers, rebels and proud geeks, who are reshaping Innovation and digital experiences. They bring new ideas & business models to life, using co-innovation and rapid prototyping.

If your favorite didn’t make the list, then next year try to rally more votes for them or convince them to increase the quality and quantity of their contributions.

Download PDF version of Top 40 Innovation Bloggers of 2020 list here:

My lists from the eight previous years have been tremendously popular:

Top 40 Innovation Bloggers of 2012
Top 40 Innovation Bloggers of 2013
Top 40 Innovation Bloggers of 2014
Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019

Happy New Year everyone!

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Building an Innovation Ecosystem

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Engaging Stakeholders for Success

Engaging Stakeholders for Success: Engaging Stakeholders for Success

GUEST POST from Art Inteligencia

Innovation is the lifeblood of any thriving economy and organization. It is a catalyst for growth, competitiveness, and long-term sustainability. However, fostering a culture of innovation requires more than just a single organization’s efforts. It demands the creation of a collaborative ecosystem that engages diverse stakeholders. This thought leadership article explores the importance of building an innovation ecosystem and presents two case study examples to demonstrate how engaging stakeholders can lead to remarkable success.

Case Study 1: Silicon Valley’s Innovation Ecosystem

Silicon Valley, located in California, has long been synonymous with innovation and technological advancements. Its success can be attributed to the establishment of a robust innovation ecosystem that engages a wide range of stakeholders. Academic institutions like Stanford University and UC Berkeley provide a constant influx of fresh talent and cutting-edge research. Investors and venture capitalists fuel entrepreneurial ventures by providing funding and mentorship opportunities. Government support in terms of favorable policies, infrastructure development, and grants has also played a crucial role. Furthermore, industry leaders like Google, Apple, and Facebook have fostered an environment of collaboration by establishing open innovation programs and incubators. The interconnectedness of these stakeholders has created a unique ecosystem that promotes innovation, propelling Silicon Valley to the forefront of the global tech landscape.

Key Takeaway: Successful innovation ecosystems require the active involvement of academia, investors, government, and industry leaders. A collaborative approach that connects these stakeholders enhances the exchange of knowledge, resources, and opportunities, catapulting the region’s innovation capabilities.

Case Study 2: Barcelona’s Smart City Initiative

Barcelona, the capital of Catalonia, Spain, has gained international recognition for its smart city initiatives. The city has embraced technology and innovation to enhance the quality of life for its residents. One of the key factors behind Barcelona’s success is its focus on engaging stakeholders in the public and private sectors. The local government partnered with technology companies, research institutes, and universities to develop innovative solutions for urban challenges. For instance, the implementation of smart mobility systems, such as electric buses and bike-sharing programs, was made possible through collaborations with technology companies like IBM and Cisco. Additionally, Barcelona created a dedicated Smart City Campus that serves as a hub for research, testing, and incubation of new urban technologies. By engaging a wide range of stakeholders, Barcelona has transformed itself into a leading smart city that offers improved sustainability, efficient services, and a higher quality of life for its citizens.

Key Takeaway: Engaging stakeholders from both public and private sectors is essential for cities to successfully implement and drive innovation initiatives. A collaborative ecosystem that fosters partnerships, co-creation, and knowledge exchange enables cities to leverage technology for sustainable urban development.

Conclusion

Building an innovation ecosystem that engages stakeholders is crucial for organizations and cities aiming to achieve long-term success. As demonstrated by the case studies of Silicon Valley and Barcelona, collaboration between academia, investors, government, and industry leaders is a potent driver of innovation. By creating an environment that nurtures collaboration, knowledge exchange, and resource sharing, organizations and cities can fuel their innovation capabilities and achieve remarkable outcomes. Embracing stakeholder engagement will not only foster innovation but also contribute to economic growth, societal well-being, and a sustainable future.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Pexels

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Design Thinking and Diversity & Inclusion

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Fostering Innovation through Different Perspectives

Design Thinking and Diversity & Inclusion

GUEST POST from Chateau G Pato

Design Thinking has emerged as a powerful methodology that enables organizations to tackle complex problems and create innovative solutions. At its core, Design Thinking encourages empathy, collaboration, and iteration. However, to fully reap the benefits of this approach, organizations must recognize the importance of Diversity & Inclusion (D&I) in the design process. By incorporating diverse perspectives, organizations can foster innovation and create solutions that better serve their customers and communities. In this article, we will explore how Design Thinking and D&I complement each other and present two case studies highlighting their impact on innovation.

Case Study 1: Procter & Gamble’s “Design for Women”

Procter & Gamble (P&G), a multinational consumer goods company, aimed to develop a razor specifically designed for women. To achieve this, they assembled a diverse team comprising individuals from various backgrounds, including women with different ethnicities, ages, and cultural experiences.

By incorporating D&I principles into the design process, the team empathized with the diverse needs and preferences of women worldwide. This approach led to the creation of the “Venus Embrace,” a razor that not only performed exceptionally well but also catered to the specific needs of women, such as comfort, ease of use, and aesthetics.

P&G’s commitment to D&I through Design Thinking not only resulted in a successful product but also reinforced their reputation as a brand that truly understands and values its target audience. This case study demonstrates how acknowledging and embracing diversity can lead to breakthrough innovations that resonate with customers on a deeper level.

Case Study 2: Airbnb and Inclusive Design

Airbnb, a leading online marketplace for accommodations, recognized early on that their success depended on creating an inclusive platform that catered to a wide range of travelers. To achieve this, they adopted Design Thinking principles and focused on incorporating D&I into their design process.

Airbnb initiated “The Airbnb Design Language System” project, which aimed to provide an accessible and inclusive user experience across their platform. They collaborated with individuals from diverse backgrounds, including people with disabilities, LGBTQ+ individuals, and different ethnicities. By involving these diverse stakeholders, Airbnb gained valuable insights into the specific challenges that certain groups faced when using their platform.

Through Design Thinking, Airbnb developed features such as improved filters for accessibility requirements, expanded language options, and inclusive profile settings. These enhancements not only made the platform more user-friendly but also created a strong sense of belonging for users from all backgrounds.

By incorporating D&I principles into their design process, Airbnb gained a competitive edge that enabled them to tap into previously underserved markets. This case study demonstrates how Design Thinking and embracing different perspectives can drive innovation while promoting social equality and inclusivity.

Conclusion

Design Thinking and Diversity & Inclusion are integral to fostering innovation in today’s rapidly changing world. The case studies of Procter & Gamble and Airbnb highlight the power of incorporating diverse perspectives into the design process. Incorporating D&I enables companies to empathize with their target audience, uncover unmet needs, and create innovative solutions that cater to a broader customer base. Embracing diversity not only leads to more successful products and services but also plays a crucial role in creating a more inclusive and equitable society. As organizations strive to stay competitive and meet the evolving needs of their customers, Design Thinking and D&I will continue to be essential drivers of innovation and growth.

Image credit: misterinnovation.com

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The Future of Human-Centered Design

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Emerging Trends and Technologies

The Future of Human-Centered Design
GUEST POST from Chateau G Pato

Human-centered design has become a driving force in the technological advancements and innovation of products and services. By focusing on the needs, desires, and behaviors of users, this approach has created a significant impact on improving user experience and satisfaction. As we look towards the future, several emerging trends and technologies show great potential in shaping the future of human-centered design. In this article, we will explore these trends and technologies and present two case study examples highlighting their impact.

1. Artificial Intelligence (AI) and Personalization:

Artificial intelligence has rapidly evolved in recent years, enabling machines to analyze vast amounts of data and make informed decisions. This technological advancement has opened up exciting possibilities for personalization in human-centered design. By understanding user preferences, habits, and behavior patterns, AI can tailor experiences and interfaces to meet individual needs.

Case Study 1: Netflix

Netflix, a leading online streaming platform, has leveraged AI to revolutionize the way content is recommended to its users. By analyzing viewing habits, search history, and other data, Netflix uses various algorithms to suggest personalized content recommendations to each user. This approach not only enhances the user experience but also drives user engagement and satisfaction. Through AI-powered personalization, Netflix has strengthened its position as a leader in the streaming industry.

2. Internet of Things (IoT) and User-Focused Automation:

The Internet of Things has created a connected ecosystem of smart devices, providing valuable data for human-centered design. Combining IoT with user-focused automation can optimize user experiences by seamlessly integrating devices and technologies into everyday activities.

Case Study 2: Philips Hue Lighting System

Philips Hue, a smart lighting system, leverages IoT to enhance user experiences within their homes. This system enables users to control the lighting settings through a smartphone app or voice commands. By connecting with other smart devices, such as motion sensors, the system can automate lighting based on user presence and preferences. This user-focused automation fosters a seamless and personalized experience by adapting to user needs and creating the desired ambiance.

Conclusion

The future of human-centered design is promising, with emerging trends and technologies pushing the boundaries of innovation. Artificial intelligence and personalization offer opportunities for tailoring experiences and interfaces to individual needs, as exemplified by Netflix. The Internet of Things and user-focused automation, as seen in the Philips Hue lighting system, enhance user experiences by seamlessly integrating smart devices into daily activities. As these trends and technologies continue to evolve, human-centered design will further improve user satisfaction and drive innovation in countless domains. Embracing these emerging trends is crucial for organizations aspiring to lead in a digitally transformative world.

Image credit: Pixabay

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The Power of Big Data

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Driving Innovation and Insights in the Digital Age

The Power of Big Data

GUEST POST from Art Inteligencia

In today’s digital age, the massive amounts of data generated every second have unparalleled potential to drive innovation and provide invaluable insights across various industries. With the advent of big data analytics, organizations can now harness this enormous volume of information to unlock new opportunities, improve decision-making processes, and foster growth. In this article, we will explore the transformative power of big data through two case studies, showcasing how businesses have leveraged it to drive innovation and gain unparalleled insights.

Case Study 1: Amazon’s Personalized Recommendations

Amazon, the world’s largest online retailer, has revolutionized the way we browse and shop by effectively utilizing big data analytics. By leveraging extensive customer data, including browsing history, purchase behavior, and product ratings, Amazon has developed an incredibly effective recommendation system that personalizes each user’s shopping experience.

Through the power of big data, Amazon’s algorithms analyze millions of data points to make predictions about a customer’s potential interests. These recommendations have significantly increased customer engagement, driving sales and loyalty. In fact, it’s estimated that approximately 35% of Amazon’s revenue comes directly from these personalized recommendations.

By leveraging big data insights, Amazon understands customer behavior patterns, which allows them to optimize their supply chain management, inventory, and product placement. This invaluable knowledge enables Amazon to forecast demand accurately, reduce costs, and optimize their operations, contributing to its position as an industry leader.

Case Study 2: Google’s Self-Driving Cars

The development of self-driving cars by Google’s parent company, Alphabet, illustrates how big data is transforming the automotive industry. Google’s autonomous vehicles rely on a multitude of sensors, including cameras, radar, and LIDAR, to collect and process vast amounts of real-time data about the vehicle’s surroundings.

Big data analytics enables these vehicles to react dynamically to changing road conditions, avoiding accidents, and providing a safe driving experience. Through machine learning algorithms, these cars continuously analyze the collected data to improve their decision-making capabilities over time.

Moreover, the data collected by these self-driving cars provides invaluable insights into traffic patterns, road conditions, and potential hazards. This knowledge can be utilized to optimize urban planning, reduce congestion, and improve infrastructure. By leveraging big data, Google has not only created a groundbreaking technology but has also paved the way for a smarter and safer future of transportation.

Conclusion

These case studies clearly demonstrate the immense power of big data in driving innovation and generating invaluable insights. From revolutionizing customer experiences to transforming entire industries, big data analytics has become an integral part of businesses across the globe. Embracing and effectively leveraging the potential of big data will not only enhance decision-making processes but also foster growth and lead to a more efficient and prosperous future in the digital age.

Image credit: Pixabay

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The Benefits and Challenges of Open Innovation

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The Benefits and Challenges of Open Innovation

GUEST POST from Chateau G Pato

Innovation has always been the lifeblood of successful organizations. It fuels growth, promotes competitiveness, and drives industry disruption. Traditionally, innovation was conducted within the boundaries of individual organizations, with internal R&D teams tirelessly working behind closed doors to develop new products or services. However, the rise of open innovation has revolutionized this approach, allowing companies to tap into external sources of knowledge, ideas, and expertise. By embracing collaboration with external partners – such as customers, suppliers, startups, and even competitors – organizations can magnify the potential for groundbreaking innovations. Nonetheless, this new paradigm comes with its own set of challenges. In this article, we will explore the benefits and challenges of open innovation through two illustrative case studies.

Case Study 1: Procter & Gamble’s Connect + Develop Program

Procter & Gamble (P&G) is renowned for its strategic implementation of open innovation. In 2000, the company realized that its internal R&D efforts were not generating sufficient breakthrough innovations. Instead of solely relying on its own resources, P&G decided to embrace external collaboration. Through its Connect + Develop program, P&G reached out to external partners including universities, entrepreneurs, and small to medium-sized companies. P&G provided them with a platform to submit innovative ideas and solutions. By doing so, P&G successfully tapped into a vast network of external expertise, expanding its innovation ecosystem. This ended up playing a vital role in the development and launch of successful products like Swiffer and Olay Regenerist.

The benefits of P&G’s open innovation approach were manifold. First, it significantly reduced the time and cost associated with the development of new products. Second, it allowed P&G to access a wider range of expertise and knowledge, effectively leveraging external perspectives that may not have been present within the organization. Third, it helped foster a culture of innovation both internally and externally, as P&G became known for its willingness to approach innovation with an open mindset.

However, open innovation also posed several challenges for P&G. One of the biggest was the need to manage intellectual property. When collaborating with external partners, P&G had to strike a balance between sharing enough information to enable collaboration while protecting its valuable proprietary knowledge. Establishing trust with external partners was also crucial, as it required a level of transparency and mutual understanding to forge successful collaborations.

Case Study 2: LEGO’s LEGO Ideas Platform

LEGO, the iconic Danish toy company, successfully harnessed open innovation through its LEGO Ideas platform. Launched in 2008 as LEGO Cuusoo, the platform allows LEGO fans and enthusiasts to submit their own designs for potential LEGO sets. Once submitted, the designs are available for public voting. If a design receives 10,000 votes, it goes through an official review process by LEGO’s design team, and if selected, the design becomes an official LEGO set sold worldwide. This open innovation approach not only engages LEGO’s passionate fan base but also acts as a novel source of innovative product ideas.

The benefits of LEGO’s open innovation approach with LEGO Ideas are evident. It provides a direct connection with customers and empowers them to contribute to product development. This not only improves customer satisfaction but also increases brand loyalty. Moreover, the platform acts as a crowdsourcing tool, amplifying the diversity of ideas and creativity beyond what LEGO’s internal teams could generate alone. Furthermore, the LEGO Ideas platform enables LEGO to gain insights into emerging trends and customer preferences.

Despite its success, LEGO faced challenges in managing the volume of submissions and ensuring the profitability of the resulting sets. Additionally, balancing customer desires, brand consistency, and manufacturing feasibility required thoughtful curation and selection processes to determine which ideas would be pursued.

Conclusion

Open innovation offers numerous advantages to organizations seeking to enhance their innovation capabilities. These benefits can range from better utilization of external expertise and reduced time-to-market to increased customer engagement and differentiation. However, companies embarking on open innovation journeys must navigate potential challenges around the protection of intellectual property, establishing trust with external partners, managing a large volume of submissions, and curating the best ideas. Overall, as exemplified by Procter & Gamble and LEGO, organizations that embrace open innovation strategically and overcome these challenges can unlock tremendous potential and gain a competitive edge in today’s rapidly evolving business landscape.

Image credit: misterinnovation.com

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