Category Archives: Design

Innovative Tools for Enhancing User Research

GUEST POST from Art Inteligencia

In the fast-paced world of innovation, understanding the needs and behaviors of users has never been more crucial. As organizations strive to create products and services that truly resonate, effective user research becomes indispensable. Fortunately, a suite of innovative tools is now available to enhance the way we conduct user research. This article explores some of these tools and illustrates their impact through real-world case studies.

Innovative Tools for User Research

In the digital age, a plethora of user research tools has emerged, offering user researchers unprecedented insights into consumer behavior. Among these tools, augmented reality (AR) user testing, AI-driven sentiment analysis, and real-time collaboration platforms have gained prominence. These tools facilitate deeper understanding and engagement with users, often leading to breakthroughs in product and service design.

Case Studies

Case Study 1: XYZ Inc. Leverages Augmented Reality for User Testing

XYZ Inc., a tech company focused on smart home solutions, incorporated augmented reality (AR) into their user research strategy. By utilizing AR for user testing, they allowed participants to interact with virtual prototypes of their new home-automation system in a realistic environment. This approach not only reduced the costs associated with physical prototyping but also provided users with a more intuitive experience.

Through AR, XYZ Inc. gathered valuable feedback on user interactions with interfaces, uncovering usability issues that traditional methods would have overlooked. As a result, the company was able to refine its user experience design significantly before launching the product, leading to higher customer satisfaction and adoption rates.

Case Study 2: ABC Corp. Utilizes AI-driven Sentiment Analysis

ABC Corp., a financial services firm, implemented AI-driven sentiment analysis to interpret user feedback on their mobile banking app. By integrating AI algorithms that processed thousands of feedback entries, they were able to detect not only the content but also the emotional tone of user comments.

This tool provided insights that went beyond what conventional surveys and interviews could capture. ABC Corp. discovered specific pain points related to security and navigation and identified that sentiments were particularly negative among users aged 50 and above. Armed with this knowledge, they prioritized user-friendly designs and security enhancements tailored to meet the needs of this demographic, resulting in a significant uptick in positive user feedback and app engagement.

Conclusion

The integration of innovative tools in user research is transforming the landscape of user-centered design. As illustrated by the case studies of XYZ Inc. and ABC Corp., adopting new technologies such as AR user testing and AI-driven sentiment analysis can lead to profound insights and significantly enhance product design and user satisfaction. Embracing these tools not only strengthens the research process but also places organizations at the forefront of innovation, ultimately fostering a deeper connection with the end-users.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Bureaucracy and Politics versus Innovation

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Bureaucracy and Politics versus Innovation

Innovation in military hardware is really hard.

I wanted to call this article “Corruption versus Innovation” but I sailed back from the precipice to a more forgiving title to give the government and military contractors the benefit of the doubt that the Littoral Combat Ship (LCS) program – aka Little Crappy Ships – was not corporate welfare but merely a poorly executed military contract.

Back in 2004 the Bush administration decided it wanted to increase military spending.

One of the ways they decided to do this was to initiate a new shipbuilding program that benefited Lockheed Martin and General Dynamics. The initial phase of the project called for two ships of each design to be built at an estimated cost of $220 million each. The initial phase of this suspect shipbuilding program went so poorly that congress canceled the second ship each company was scheduled to build and re-opened bidding.

The government pushed for fixed price contracting, and despite agreeing to a fixed price of $432-437 million each, the first ship set sail at a price of $637 million and the second at a whopping $704 million. This for a ship that was initially envisioned to only need a crew of forty sailors (eight officers and 32 enlisted) to operate. This was later changed to a crew of 73 sailors and 20 airmen to operate helicopters, UAV’s or other special equipment.

After beginning the LCS program in 2004, it wasn’t until 2013 that the initial LCS achieved its first deployment – to Singapore. That’s nine years from initiation to product launch. Think about how much has changed in the last nine years – we’ll come back to this point later.

The continuing poor performance of both the program (never-ending cost overruns), and the ship itself, forced the US Navy to reduce its orders from 55 of the ships to 32. Despite this reduction in the number of ships, the Navy chose to still take delivery of all 120 of the helicopters designed to pair with the ships, deeming it more expensive to cancel the contract for the excess helicopters than to go ahead and take delivery.

You can probably see now why I was going to call this article “Corruption versus Innovation” as the billions of dollars siphoned from the taxpayers to the military contractors and their shareholders pile up.

What’s worse, not only have the ships proven to be THREE TIMES more expensive to acquire than advertised, but they break down all the time and cost nearly as much to operate annually as an Arleigh-Burke Destroyer AND they have still yet to deploy their mine countermeasure and anti-submarine warfare capabilities.

The situation is so bad that the Navy is abandoning the program and looking to replace its little crappy ships (LCS) with a new Frigate program – the FFG (X) to be constructed by an Italian shipbuilding firm.

So, what went wrong?

Through the eyes of both a U.S. Navy Veteran, and as an innovation professional, here are my thoughts about how the U.S. Government can require its contractors to leverage more innovation best practices in their provision of services on behalf of the American people. Here are five places to start:

1. Pick the Right Time Horizon for Your Design Challenge

One of the biggest mistakes that organizations make is not consider how long it takes to develop, launch and market a new product or service without considering how an identified customer insight might change over that timeframe. For example, if it takes you two years to launch a new product and you’re developing that product based on a customer insight identified today, there is a chance that two years from now the customer may no longer value the key elements of the solution you’re designing. So, you must make sure that you’re designing against a customer insight that will still be relevant at the end of your product development and launch timeline.

Innovating for the Future Present

For more, see my article Are You Innovating for the Past or the Future?

2. Make Sure You’re Solving a Problem Worth Solving

It is really easy to latch on to a single problem and decide to solve it. But is it the right problem to solve?

Smart organizations don’t jump to problem solving too soon, but instead start with problem finding in a divergent manner before converging via problem prioritization, then diverge again in a problem deep dive and finally converge into a problem summary and a research brief focused on a carefully chosen problem worth solving.

Preparing to Solve the Right Problem

For more, see my article Picking a Problem Worth Solving From a Sea of Problems

3. Identify Potential Fatal Flaws

No idea is perfect, and so when you can identify the potential fatal flaws or the high hurdles that have to be overcome, you can challenge them, you can solve for them, you can unleash the passion of your team on trying to find a way around them.

The fatal flaws are always there, and the wise innovator doesn’t ignore them or assume that they will overcome them at some point in the future, but instead invests energy upfront into both trying to identify the fatal flaws of their idea and into identifying whether they can isolate the solutions before moving the idea forward.

For more, see my article Innovation and Entrepreneurship Fatal Flaws

4. Create an Experimentation Strategy and a Plan for Learning Fast

When it comes to innovation, it is not as important whether you fail fast or fail slow or whether you fail at all, but how fast you learn. And make no mistake, you don’t have to fail to innovate (although there are always some obstacles along the way). With the right approach to innovation you can learn quickly from failures AND successes.

The key is to pursue your innovation efforts as a discrete set of experiments designed to learn certain things and instrumenting each project phase in such a way that the desired learning is achieved.

The central question should always be:

“What do we hope to learn from this effort?”

My Experiment Canvas is a great free tool you can download from this web site to help you design and execute a series of carefully selected experiments to help you get the right learning and to help identify early on whether or not you can realistically solve for the potential fatal flaws – as early as possible – while investments are low.

For more, see my article Don’t Fail Fast – Learn Fast and download your free Experiment Canvas poster to print or to use as a background to lock down and put virtual sticky notes on top of in online whiteboarding tools like Miro, Mural, LucidSpark or Microsoft Whiteboard.

5. Design for Modularity to Reduce Obsolescence

The LCS was promised to be a modular warship capable of performing multiple missions, but the contractors have failed to deliver on this promise.

It takes a really long time to put a new ship design to sea and into service. So, if you get it wrong, like with the LCS program, it will be many more years before you can replace a faulty design with a new design.

We rarely successfully predict the future, so it is important to design in the capability to adapt solutions as they are developed to match emerging realities. Otherwise, you can end up designing a solution for a problem that goes away.

To reduce the chances of designing a new ship for a mission that may no longer be needed by the time it is put to sea, it is imperative that each ship is designed to be intentionally modular. It is imperative that each ship is designed as a platform of platforms.

The automobile industry has gotten really good at designing in this way. Different trim levels have different stereo options, for example, or a dealer can install a spoiler or a luggage rack pretty easily if a customer desires it.

Designing with modularity and upgradeability in mind to change out key components to different mission needs that may emerge over time or new technologies that may create new or enhanced capabilities, is an incredibly powerful way to extend the usefulness and lifespan of each new maritime defense hull.

Conclusion

The U.S. Navy is in a quandary about what to do with the Littoral Combat Ships (LCS) it already has.

So much so that it has reached out to fleet commanders to inquire what missions the ships should be deployed against – according to Naval Surface Forces Vice Adm. Roy Kitchener.

The Navy should consider opening up their queries for help even wider, perhaps to the global innovation community.

But, with that said, as a U.S. Navy veteran I think the perception of the success or failure of this program would be seen much differently if they had successfully deployed the Anti-Mine Countermeasure and Anti-Submarine Warfare capabilities BEFORE the Surface Warfare capabilities.

Frigates and Destroyers are much more capable surface warfare platforms, and in hindsight the billions of dollars wasted on this program could have been much better spent for the benefit of the American people.

So, I hope that military contractors and the U.S. Government will improve their ability to deliver increased value at a decreased price as they pursue future shipbuilding programs and leverage some of the innovation best practices above.

Grabbing a copy of Stoking Your Innovation Bonfire would also be a great place to start.

Go Navy!

Image credit: Wikimedia Commons (ship photo)
All other images: Braden Kelley (All Rights Reserved)

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Cross-Functional Collaboration in Design

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Breaking Down Silos

Cross-Functional Collaboration in Design

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, the traditional silos that once segmented different departments within organizations are becoming increasingly detrimental. Cross-functional collaboration is no longer optional but essential, especially in the field of design where the synthesis of diverse perspectives can spur innovation and lead to holistic solutions. Here’s a look into why breaking down silos is crucial for impactful design and how real-world examples are leading the way.

The Importance of Cross-Functional Collaboration in Design

Design is the nexus where aesthetics meet functionality, and understanding the client or customer is crucial. By involving diverse teams, organizations can ensure their designs are not only visually appealing but also technically feasible, user-oriented, and market-ready. This collaborative approach encourages creativity and helps identify unforeseen challenges early in the design process.

Case Study 1: XYZ Tech’s Product Development

Background

XYZ Tech, a leader in consumer electronics, wanted to develop an innovative smart home device. Historically, the design team and engineering teams worked independently, leading to delays and frequent iterations.

Approach

To break down the silos, XYZ Tech initiated a series of cross-functional design sprints that brought together designers, engineers, marketers, and customer service representatives. The goal was to leverage each department’s expertise from the outset.

Outcome

This integration led to a faster development cycle. By combining insights from each team, the initial prototypes were more refined, and the final product launch was accelerated by six months. In addition, the collaboration resulted in a product that not only met technical specifications but exceeded customer expectations in user experience and aesthetics.

Case Study 2: ABC Fintech’s Mobile App Revival

Background

ABC Fintech faced declining user engagement with their mobile app. Feedback indicated issues with functionality and user interface which had been designed in isolation.

Approach

To tackle this, ABC Fintech organized workshops that included members from UX design, IT, customer support, and analytics teams. This cross-functional team worked collaboratively in real-time, sharing insights and user data to inform design decisions.

Outcome

The collaboration brought vital customer insights to the forefront, leading to a redesigned app that was intuitive and responsive. Post-launch analytics showed a 40% increase in user engagement and a positive shift in user satisfaction scores.

Conclusion

Breaking down silos and fostering cross-functional collaboration are keys to fostering innovation in design. The synergy derived from diverse perspectives can lead organizations to not only design better products but also to achieve greater efficiency and customer satisfaction. As these case studies demonstrate, the collective strength of interconnected teams is a formidable force in the world of design.

“Collaboration is the essence of life. The wind, bees, and flowers work together, to spread the pollen.” – Amit Ray

Image credit: Pexels

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The Role of Policy in Driving Accessibility

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The Role of Policy in Driving Accessibility

GUEST POST from Art Inteligencia

In our quest to create more inclusive societies, accessibility stands as a crucial pillar for enabling equal opportunities for all. Effective policies play an instrumental role in driving accessibility by setting standards, creating frameworks, and ensuring accountability. In this article, we’ll explore how policy can enable accessibility through two compelling case studies.

Understanding the Importance of Accessibility Policies

Accessibility policies ensure that individuals with disabilities have equal access to digital and physical spaces. These policies help remove barriers, promote inclusive design, and foster environments where everyone can participate fully, regardless of their abilities.

Case Study 1: The Americans with Disabilities Act (ADA)

Signed into law in 1990, the Americans with Disabilities Act (ADA) represents a landmark policy that prohibits discrimination against individuals with disabilities. It’s a legally binding framework that covers various aspects of accessibility, including employment, public accommodations, transportation, and more.

The impact of the ADA has been profound. By setting clear standards for physical access to buildings, transportation, and public services, it has transformed the everyday lives of millions of Americans. Businesses across sectors have been prompted to prioritize accessibility in their design and operational practices.

Moreover, the ADA has inspired international movements and policies aimed at improving accessibility, serving as a model for other nations to follow. Its success illustrates how comprehensive legislation can drive meaningful change, both culturally and infrastructurally, enhancing accessibility for everyone.

Case Study 2: The European Accessibility Act (EAA)

In the European Union, the European Accessibility Act (EAA) was adopted in 2019 to harmonize accessibility requirements across member states. The EAA focuses on making key products and services more accessible, such as banking services, telecommunication, and e-commerce.

The policy mandates that these sectors adopt design practices that accommodate individuals with disabilities, thus ensuring their full participation in the digital and economic spheres. This approach has accelerated innovation within industries, prompting the development of new assistive technologies and inclusive design strategies.

By fostering a single market for accessible products and services, the EAA not only enhances accessibility across Europe but also promotes economic growth through inclusivity. It exemplifies how regional policy can spearhead innovation and improve accessibility on a large scale.

Conclusion

Policies like the ADA and the EAA underline the crucial role legislation plays in advancing accessibility. By setting standards and creating accountability, such policies become catalysts for both societal change and technological innovation. As we move toward a more inclusive future, it is imperative that governments, industries, and communities continue to advocate for and develop robust policies that can further improve accessibility worldwide.

Image credit: Unsplash

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Top 40 Innovation Bloggers of 2021

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After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2021:

Janet Sernack
Janet Sernack is the Founder and CEO of ImagineNation™ which provides innovation consulting services to help organizations adapt, innovate and grow through disruption by challenging businesses to be, think and act differently to co-create a world where people matter & innovation is the norm.

Greg Satell
Greg Satell is a popular speaker and consultant. His first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was selected as one of the best business books in 2017. Follow his blog at Digital Tonto or on Twitter @Digital Tonto.

Braden Kelley
Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, workshop leader, and creator of the Human-Centered Change™ methodology. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Follow him on Linkedin, Twitter, Facebook, or Instagram.
Jesse Nieminen
Jesse Nieminen is the Co-founder and Chairman at Viima, the best way to collect and develop ideas. Viima’s innovation management software is already loved by thousands of organizations all the way to the Global Fortune 500. He’s passionate about helping leaders drive innovation in their organizations and frequently writes on the topic, usually in Viima’s blog.

Robert B Tucker
Robert B. Tucker is the President of The Innovation Resource Consulting Group. He is a speaker, seminar leader and an expert in the management of innovation and assisting companies in accelerating ideas to market.

Rachel Audige
Rachel Audige is an Innovation Architect who helps organisations embed inventive thinking as well as a certified Systematic Inventive Thinking Facilitator, based in Melbourne.
Howard Tiersky
Howard Tiersky is an inspiring and passionate speaker, the Founder and CEO of FROM, The Digital Transformation Agency, innovation consultant, serial entrepreneur, and the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. IDG named him one of the “10 Digital Transformation Influencers to Follow Today”, and Enterprise Management 360 named Howard “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”

Paul Sloane
Paul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.

Pete Foley
A twenty-five year Procter & Gamble veteran, Pete has spent the last 8+ years applying insights from psychology and behavioral science to innovation, product design, and brand communication. He spent 17 years as a serial innovator, creating novel products, perfume delivery systems, cleaning technologies, devices and many other consumer-centric innovations, resulting in well over 100 granted or published patents. Find him at pete.mindmatters@gmail.com

Nicolas Bry
Nicolas is an International Innovation Executive, expert in corporate innovation programs, and innovation labs, designing place where good innovation thrives! He currently helps the 20 innovation managers of Orange Africa to develop their projects locally. In 2019 he wrote The Intrapreneurs’ Factory, a practical guide to leverage intrapreneurship for your company, and is the writer of the innovation blog RapidInnovation.fr.

Arlen Meyers
Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org

Linda Naiman
Linda Naiman helps executives and their teams develop creativity, innovation, and leadership capabilities, through coaching, training and consulting. She brings a multi-disciplinary approach to learning and development by leveraging arts-based practices to foster creativity at work, and design thinking as a strategy for innovation.
Anthony Mills
Anthony Mills is the Founder & CEO of Legacy Innovation Group (www.legacyinnova.com), a world-leading strategic innovation consulting firm working with organizations all over the world. Anthony is also the Executive Director of GInI – Global Innovation Institute (www.gini.org), the world’s foremost certification, accreditation, and membership organization in the field of innovation. Anthony has advised leaders from around the world on how to successfully drive long-term growth and resilience through new innovation. Learn more at www.anthonymills.com. Anthony can be reached directly at anthony@anthonymills.com.

John Bessant
John Bessant has been active in research, teaching, and consulting in technology and innovation management for over 25 years. Today, he is Chair in Innovation and Entrepreneurship, and Research Director, at Exeter University. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He has acted as advisor to various national governments and international bodies including the United Nations, The World Bank, and the OECD. John has authored many books including Managing innovation and High Involvement Innovation (Wiley). Follow @johnbessant

Mike Shipulski
Mike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.

Scott Anthony
Scott Anthony is a strategic advisor, writer and speaker on topics of growth and innovation. He has been based in Singapore since 2010, and currently serves at the Managing Director of Innosight’s Asia-Pacific operations.
Jeffrey Phillips
Jeffrey Phillips has over 15 years of experience leading innovation in Fortune 500 companies, federal government agencies and non-profits. He is experienced in innovation strategy, defining and implementing front end processes, tools and teams and leading innovation projects. He is the author of Relentless Innovation and OutManeuver. Jeffrey writes the popular Innovate on Purpose blog. Follow him @ovoinnovation

Phil McKinney
Phil McKinney is the Author of “Beyond The Obvious”, Host of the Killer Innovations Podcast and Syndicated Radio Show, a Keynote Speaker, President & CEO CableLabs and an Innovation Mentor and Coach.
Gijs van Wulfen
Gijs van Wulfen helps organizations to structure the chaotic start of innovation as author, speaker and facilitator. He is the founder of the FORTH innovation method and author of the innovation bestseller The Innovation Expedition. He was chosen by LinkedIn as one of their first 150 Influencers. Follow Gijs @gijsvanwulfen
Kate Hammer
Kate Hammer is a joint founder of KILN, working with large-scale companies in the USA and Australia to transform their internal innovation processes. Kate works as a business storyteller. In 2012, she created StoryFORMs to help others articulate their commercial & organisational stories. Kate offers workshops & 1:1 coaching.

Phil Buckley
Phil Buckley is an award-winning author and change management strategist with over 32 large-scale change initiatives, including co-leading global change management for the $19.6 billion Kraft Foods acquisition of Cadbury. He is the author of two books: Change on the Run and Change with Confidence. You can find Phil’s podcast and monthly newsletter at www.changewithconfidence.com.

Tamara Ghandour
Tamara Ghandour of GoToLaunchStreet is a TED speaker and entrepreneur. From building and running multimillion dollar businesses, advising Fortune 500 like Disney, Procter and Gamble and RICOH on fostering innovative ideas and people. Tamara’s life is about breaking through the status quo for game-changing results, and that’s what her keynotes, online programs and assessments can do for you.

Tom Koulopoulos
Tom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. He tweets from @tkspeaks.

Michael Graber
Michael Graber is the cofounder and managing partner at Southern Growth Studio, a Memphis-based firm that specializes in growth strategy and innovation. A published poet and musician, Graber is the creative force that complements the analytical side of the house. He speaks and publishes frequently on best practices in design thinking, business strategy, and innovation and earned an MFA from the University of Memphis.

Yoram Solomon
Dr. Yoram Solomon is the author of The Book of Trust and 12 more books, a TEDx and keynote speaker, the founder of the Innovation Culture Institute, and an adjunct professor of entrepreneurship. You can follow him everywhere on @yoramsolomon.

Shilpi Kumar
Shilpi Kumar an inquisitive researcher, designer, strategist and an educator with over 15 years of experience, who truly believes that we can design a better world by understanding human behavior. I work with organizations to identify strategic opportunities and offer user-centric solutions.

Shawn Nason
Shawn Nason, founder and CEO of MOFI, lives his life with a commitment to make everyone he meets a part of his family. Armed with the gift of discernment, he has the uncanny ability to walk alongside people as they struggle to connect with their deepest passions and engage their most debilitating demons. He challenges the world around him to be fully present, get real, and knock down the barrier that separates the various compartments in their lives.
John Carter
John Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world.

Jeff Rubingh
Jeff Rubingh is a technology innovation expert, consultant and analyst. Focused on the intersection between technology and business, Jeff helps clients identify ground-breaking solutions that maximize ROI across existing and emerging technology disciplines.

Ludwig Melik
Ludwig Melik is CEO of Planbox, whose mission is to help organizations thrive by transforming the culture of agile work, continuous innovation, and creativity across the entire organization… Connect with him on LinkedIn or join the conversation by following Planbox on Facebook, Twitter, and LinkedIn.
Soren Kaplan
Soren Kaplan is the bestselling and award-winning author of Leapfrogging and The Invisible Advantage, an affiliated professor at USC’s Center for Effective Organizations, a former corporate executive, and a co-founder of UpBOARD. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation.

Shelly Greenway
Shelly Greenway is a front-end innovation strategist and partner at The Strategy Distillery – a brand innovation consultancy that specialises in opportunity hunting and proposition development. Their success rates are driven by their proprietary consumer co-creation IP. Follow @ChiefDistiller

Eric Eskey
Eric Eskey is a Managing Director at Strategyn, an innovation consultancy. Eric is in the business of creating the future. I aim to use the resources he has – his work, investments, voice, and imagination – to encourage innovation and defeat the hidden forces that resist it.
Mick Simonelli
Mick Simonelli is an innovator with 20+ years of implementing change and positive disruption at USAA. As a military veteran, he held transformation roles in numerous military organizations; and as a business executive, he purposely hired vets to help launch numerous innovations as the Chief Innovation Officer for a Fortune 500 company. Mick currently serves as an innovation consultant and can be found at www.micksimonelli.com Follow @MickSimonelli
Mitch Ditkoff
Mitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.
Peter Cook
Peter Cook leads Human Dynamics and The Academy of Rock, providing Keynotes, Organisational Development and Coaching. He is the author of seven books on business leadership. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS and the development of Human Insulin. Peter is Music and Business editor at Innovation Excellence. You can follow him on twitter @Academyofrock.
Mukesh Gupta
Mukesh Gupta is Director of Customer Advocacy, SAP India Private Limited. He also served as Executive Liaison for the SAP User group in India, and as a Global Lead in Sales & Business Development. He blogs, and shares podcasts and videos, on his site rmukeshgupta.com
Paul Hobcraft
Paul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities. Follow @paul4innovating

Ralph Christian Ohr
Dr. Ralph-Christian Ohr has extensive experience in product/innovation management for international technology-based companies. His particular interest is targeted at the intersection of organizational and human innovation capabilities. You can follow him on Twitter @Ralph_Ohr.

Randy Pennington
Randy Pennington is an award-winning author, speaker, and leading authority for helping leaders deliver positive results in a world of uncertainty and change. To learn more or to engage Randy for your organization, visit www.penningtongroup.com, email info@penningtongroup.com, or call 972-980-9857 (U.S.).

If your favorite didn’t make the list, then next year try to rally more votes for them or convince them to increase the quality and quantity of their contributions.

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020

Download PDF versions of the Top 40 Innovation Bloggers of 2020 and 2021 lists here:

. . .

Happy New Year everyone!

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From Insight to Action – Leveraging User Feedback

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From Insight to Action - Leveraging User Feedback

GUEST POST from Chateau G Pato

User feedback is often considered the compass that guides successful innovation. It serves as a direct line to the needs, preferences, and problems of end-users, enabling organizations to adapt and thrive in an ever-changing market. Moving from insight to action involves more than just collecting feedback – it requires a disciplined approach to integrating these insights into actionable change. Let’s explore how companies have effectively leveraged user feedback through two enlightening case studies.

Case Study 1: Airbnb – Revolutionizing Hospitality through User Insights

In its early stages, Airbnb was faced with the critical challenge of assuring users of the safety and reliability of their service. To tackle this, the company turned to user feedback as their guiding light. By conducting thorough interviews and feedback sessions with both hosts and guests, Airbnb discovered pain points related to trust and protection during transactions.

Leveraging these insights, Airbnb made strategic enhancements including Airbnb’s host guarantee and the introduction of a more detailed review system. This shift wasn’t merely functional; it was psychological, transforming how users perceived safety within the sharing economy. The result? A dramatic increase in both listings and bookings, showcasing the transformative power of targeted user feedback in solving critical business issues.

Case Study 2: Slack – Continuous User Engagement for Elevated Experience

Slack, the collaboration tool we know today, started as a game development company. When their game didn’t see commercial success, user feedback highlighted that their internal communication tool was more valuable than the game itself. Thus, Slack pivoted, launching a communication tool focused on enhancing team productivity.

Slack didn’t stop there; they consistently engaged with their growing user base to understand emerging needs. Feedback loops were embedded into their development process, allowing them to prioritize feature enhancements such as integrations, threaded messaging, and granular notification settings based on real user demands. This relentless pursuit of user-driven innovation helped Slack evolve rapidly and cement its place as a staple in workplace communication.

Implementing Feedback for Impact

In both of these case studies, we see clear proof of the power of user feedback in driving innovation and business success. To successfully transform insight into action, here are a few strategies:

Structured Feedback Collection: Make it easy for users to share their thoughts through surveys, interviews, or app features. Pay attention not only to what they say but also to what they do.
Prioritize Key Insights: Not all feedback is equal; prioritize insights that align with business goals and user value.
Iterate and Adapt: Use rapid iteration to test how well changes meet user needs. Encourage a culture of continuous improvement.
Close the Loop: Communicate back to the users about how their feedback has been used to make changes. This reinforces trust and encourages ongoing engagement.

Ultimately, the journey from insight to action is about committing to a mindset where user feedback is not only heard but actively drives business strategy and innovation. As we’ve seen, successful companies embed user feedback into their DNA, creating more aligned, responsive, and agile organizations.

As we continue to innovate in the realm of human-centered design, the challenge remains: how will you leverage user feedback to transform your organization?

This article explores the importance of user feedback in innovation with case studies of Airbnb and Slack, supported by actionable strategies to leverage feedback effectively.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pixabay

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Overcoming Common Pitfalls in Human-Centered Design

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Overcoming Common Pitfalls in Human-Centered Design

GUEST POST from Art Inteligencia

Human-centered design (HCD) is an approach that grounds the creation of new products and services in understanding the needs, preferences, and limitations of the end-users. Despite its potential to foster innovation and create meaningful solutions, the process is fraught with pitfalls that can undermine its effectiveness. This article explores common challenges encountered in HCD and presents case studies that illustrate how organizations have overcome these obstacles to deliver successful outcomes.

Understanding User Needs: The Key to Avoiding Assumptions

One of the most prevalent pitfalls in HCD is the assumption that designers inherently know what users need. This can lead to solutions that are misaligned with user expectations and fail to address their true problems. A human-centered approach requires an empathetic understanding of the user’s world, which can only be achieved through direct engagement and observation.

Case Study: IDEO and the Redesign of a Medical Device

IDEO, a leader in human-centered design, faced a challenge when a medical device company approached them to redesign an insulin pump. The initial assumption was that users — primarily diabetic patients — primarily desired a smaller, more discreet device. However, through ethnographic research and user interviews, IDEO discovered that usability was the real concern. The pump’s interface was confusing, leading to frequent user errors.

Armed with this insight, IDEO shifted their focus from size to user-friendliness. They developed a new interface that was intuitive and easy to navigate, significantly reducing user errors. The redesigned device received widespread acclaim, illustrating the importance of challenging initial assumptions and truly understanding user needs.

Iterative Testing: Ensuring Solutions Are Refined and Effective

Another common pitfall is neglecting the iterative testing process. Human-centered design thrives on a cycle of prototyping, testing, and refining solutions based on user feedback. Skipping or underestimating this cycle can result in products that are technically sound but fail to resonate with users.

Case Study: Airbnb’s Evolving Website Experience

Airbnb, now a giant in the hospitality industry, wasn’t always the polished platform users see today. In its early days, Airbnb’s website was initially met with poor user engagement. Recognizing the need for iterative testing, the team began conducting regular sessions with users to gather feedback directly.

User testing revealed critical insights that guided several iterations of the website. Changes were made to the search functionality, listing presentations, and booking processes. Each iteration was tested and refined, leading to a more seamless and user-friendly experience. This dedication to understanding and iterating on the product from a user-centered perspective played a significant role in Airbnb’s success.

Cross-Functional Collaboration: Leveraging Diverse Perspectives

HCD is inherently multidisciplinary, yet many organizations work in silos, stifling the richness of diverse perspectives. Effective HCD requires collaboration among cross-functional teams, bringing together designers, engineers, marketers, and end-users to foster innovation and creativity.

Conclusion

Overcoming pitfalls in human-centered design requires a commitment to understanding users deeply, iteratively testing and refining solutions, and fostering cross-functional collaboration. These principles ensure that products and services resonate with users and deliver tangible value. By embracing these practices, organizations can navigate the complexities of HCD and create truly innovative solutions that stand the test of time.

Image credit: Unsplash

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Designing for Cognitive Disabilities

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Designing for Cognitive Disabilities

GUEST POST from Art Inteligencia

As a thought leader in human-centered change and innovation, I am passionate about creating inclusive designs that cater to all individuals, including those with cognitive disabilities. Designing with inclusivity in mind not only assists in breaking down barriers but also enriches the overall user experience for everyone.

Cognitive disabilities can include conditions such as autism, dyslexia, and attention deficit hyperactivity disorder (ADHD), as well as other mild or severe intellectual disabilities. The key to designing for cognitive accessibility lies in simplicity, clarity, and adaptability. In this article, I share insights, best practices, and inspiring case studies that highlight exceptional design practices for cognitive disabilities.

Best Practices in Cognitive Design

Simplicity: Keep interfaces clean and uncluttered, using clear and concise language. Avoid overwhelming users with too much information at once.
Consistency: Use consistent layouts, symbols, and navigation to create a sense of familiarity and predictability.
Visibility: Use high-contrast colors and large fonts to enhance readability and ensure key elements stand out.
Error Tolerance: Design systems that anticipate user errors and provide gentle guidance to avoid frustration.
Feedback: Offer immediate, clear feedback for actions taken to reassure users they are on the right path.

Case Studies

Case Study 1: Rethinking E-Learning Platforms

An innovative e-learning company, ABC Learning, sought to create an inclusive educational experience for students with cognitive disabilities. Collaborating with experts in cognitive psychology, they redesigned their platform to incorporate visuals, simple language tools, and adjustable reading speeds. These improvements allowed students with ADHD and dyslexia to personalize their learning environment, enhancing engagement and performance.

The platform also integrated gamified elements to make learning more interactive and to provide a sense of achievement upon completing tasks, aiding in maintaining focus and motivation. Through user feedback and performance analysis, ABC Learning refined its approach, underscoring the importance of iterative design processes in addressing cognitive needs effectively.

Case Study 2: Enhancing Public Transportation Apps

A major city transit authority recognized the difficulties individuals with cognitive disabilities face when using public transportation networks. They partnered with user experience designers and accessibility advocates to revamp their mobile app, focusing on simplicity and support.

The updated app featured a guided path system with step-by-step navigation using both visual cues and text-to-speech functionality. Additionally, the inclusion of customizable alerts for upcoming stops provided users with a sense of security and control over their journey. By incorporating real-time feedback from users, the app continually evolves to address the unique transportation challenges faced by individuals with cognitive disabilities.

Conclusion

Designing for cognitive disabilities is not just about compliance but about empathy and understanding. By actively involving individuals with cognitive challenges in the design process, we can create innovative solutions that are not only functional but empowering. Through thoughtful design, we can unlock a world of opportunities where no one is left behind.

Image credit: Unsplash

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Voting Closed – Top 40 Innovation Bloggers of 2021

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For more than a decade I’ve devoted myself to making innovation insights accessible for the greater good, because I truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result we are eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos with Braden Kelley and the Human-Centered Change and Innovation team. As a small thank you to those of you who follow along, we like to make a list of the Top 40 Innovation Bloggers available each year!

Our lists from the ten previous years have been tremendously popular, including:

Do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, behavioral economics, collaboration, or design thinking?

Human-Centered Change and Innovation is now looking to recognize the Top 40 Innovation Bloggers of 2021.

It is time to vote and help us narrow things down.

The deadline for submitting votes is December 31, 2021 at midnight GMT.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions to this web site by an author will be a BIG contributing factor (through the end of the voting period).

You can vote in any of these three ways (and each earns points for them, so please feel free to vote all three ways):

Sending us the name of the blogger by @reply on twitter to @innovate
Adding the name of the blogger as a comment to this article’s posting on Facebook
Adding the name of the blogger as a comment to this article’s posting on our Linkedin Page (Be sure and follow us)

The official Top 40 Innovation Bloggers of 2021 will then be announced here in early January 2022.

Here are the people who received nominations this year along with some carryover recommendations (in alphabetical order):

Adi Gaskell – @adigaskell
Alex Goryachev
Andy Heikkila – @AndyO_TheHammer
Arlen Meyers – @sopeofficial
Braden Kelley – @innovate
Chad McAllister – @ChadMcAllister
Chris Beswick
Dan Blacharski – @Dan_Blacharski
Daniel Burrus – @DanielBurrus
Daniel Lock
Dr. Detlef Reis
David Burkus
Douglas Ferguson
Drew Boyd – @DrewBoyd
Frank Mattes – @FrankMattes
Gregg Fraley – @greggfraley
Greg Satell – @Digitaltonto
Janet Sernack – @JanetSernack
Jeffrey Baumgartner – @creativejeffrey
Jeff Freedman – @SmallArmyAgency
Jeffrey Phillips – @ovoinnovation
Jesse Nieminen – @nieminenjesse
Jorge Barba – @JorgeBarba
Julian Birkinshaw – @JBirkinshaw
Julie Anixter – @julieanixter
Kate Hammer – @Kate_Hammer
Kevin McFarthing – @InnovationFixer
Lou Killeffer – @LKilleffer

Mari Anixter- @MariAnixter
Maria Paula Oliveira – @mpaulaoliveira
Matthew E May – @MatthewEMay
Michael Graber – @SouthernGrowth
Mike Brown – @Brainzooming
Mike Shipulski – @MikeShipulski
Mukesh Gupta
Nick Partridge – @KnewNewNeu
Nicolas Bry – @NicoBry
Pamela Soin
Paul Hobcraft – @Paul4innovating
Paul Sloane – @paulsloane
Pete Foley – @foley_pete
Ralph Christian Ohr – @ralph_ohr
Richard Haasnoot – @Innovate2Grow
Robert B Tucker – @RobertBTucker
Saul Kaplan – @skap5
Scott Anthony – @ScottDAnthony
Scott Bowden – @scottbowden51
Shelly Greenway – @ChiefDistiller
Soren Kaplan – @SorenKaplan
Stefan Lindegaard – @Lindegaard
Stephen Shapiro – @stephenshapiro
Steven Forth – @StevenForth
Tamara Kleinberg – @LaunchStreet
Tim Stroh
Tom Koulopoulos – @TKspeaks
Yoram Solomon – @yoram

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We’re curious to see who you think is worth reading!