Category Archives: Design

Design for Delight to Create Products People Love

Design for Delight to Create Products People Love

GUEST POST from Chateau G Pato

In a world where consumer expectations continue to skyrocket, creating products that not only meet needs but also spark genuine delight has become a vital differentiator for businesses aiming for lasting success. This mindset, famously adopted by companies like IDEO and Intuit, is what we call “Design for Delight” (D4D). This approach focuses on deeply understanding customer needs, iteratively designing solutions, and delivering products that customers don’t just want but love.

Principles of Design for Delight

Design for Delight encompasses three key principles:

  • Deep Customer Empathy: Understanding your customers’ thoughts, emotions, and motivations.
  • Go Broad to Go Narrow: Exploring numerous possibilities and iterating quickly to find the best solution.
  • Rapid Experimentation with Customers: Using iterative testing and feedback to refine and improve products.

Case Study 1: Intuit’s QuickBooks

Intuit’s journey with QuickBooks is a quintessential example of the D4D approach. Originally a simple solution for managing personal finances, Intuit realized that small business owners had unique challenges that QuickBooks could address more effectively. By employing deep customer empathy, they identified specific pain points faced by small businesses.

Through rapid experimentation and customer feedback, Intuit redesigned QuickBooks to better serve small business needs, incorporating features like invoicing, expense tracking, and reporting. They ‘went broad to go narrow,’ exploring various product iterations before honing in on solutions that resonated with their audience. As a result, QuickBooks became ingrained in the small business ecosystem, fostering customer loyalty by addressing real-world demands in user-friendly ways.

Case Study 2: Airbnb’s Customer-Centric Redesign

Airbnb is another stellar example of D4D in action. The company revolutionized the travel industry by not only providing a marketplace for home rentals but also by prioritizing the user experience. Early on, Airbnb faced challenges with unappealing listings and unsatisfactory guest experiences. By observing and empathizing with both guests and hosts, they identified friction points hindering delightful experiences.

One critical insight was the importance of high-quality photography. Airbnb invested in professional photography services for hosts to enhance listing attractiveness, significantly increasing booking rates. This change, combined with evolving their platform based on user feedback, transformed Airbnb into a brand synonymous with delightful, personalized travel experiences.

Conclusion

Design for Delight is not just a methodology; it’s a commitment to understanding and exceeding customer expectations. By focusing on empathy, experimentation, and iteration, companies can design products and experiences that not only fulfill customer needs but also inspire their loyalty and advocacy. As seen with Intuit and Airbnb, embracing this approach results in products that aren’t just functional but are truly beloved by their users.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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Case Studies of Companies Leading in Inclusive Design

Case Studies of Companies Leading in Inclusive Design

GUEST POST from Chateau G Pato

In today’s rapidly evolving marketplace, inclusive design has become a cornerstone for innovation and effective product development. Companies that prioritize inclusivity not only enhance user experience but also expand their market reach and foster customer loyalty. Let’s examine two leading companies at the forefront of inclusive design in their industries.

Case Study 1: Microsoft – Empowering Everyone

Background

Microsoft has been a trailblazer in the realm of inclusive design, recognizing that the true potential of technology lies in its ability to serve the needs of all users, regardless of their abilities or circumstances.

Inclusive Design Initiatives

The company has implemented several initiatives aimed at making computing accessible to everyone. One of their landmark products is the Xbox Adaptive Controller, designed for gamers with limited mobility. The controller features large programmable buttons and connectors for external devices, offering a customizable experience for individuals with diverse physical needs.

Impact

Microsoft’s commitment to inclusivity extends beyond product development. They actively engage with the community to understand accessibility challenges and work with disabled individuals to co-create solutions. This initiative has not only opened up gaming to a broader audience but has also set a new standard for inclusive product design in the tech industry.

Case Study 2: OXO – Universal Design in Everyday Tools

Background

OXO, a manufacturer of kitchen and household tools, has long championed the principles of universal design, creating products that cater to a wide spectrum of users with varying needs.

Inclusive Design Initiatives

The company’s journey into inclusive design began with the design of the iconic OXO Good Grips line in the 1990s. These tools featured comfortable grips and easy-to-use mechanisms, specifically addressing the needs of individuals with arthritis but providing benefits to all users. This ethos of inclusivity is evident in OXO’s continued dedication to research and user feedback in crafting its products.

Impact

OXO’s approach to inclusive design has transformed everyday objects into accessible tools, helping many people with dexterity challenges enjoy cooking and daily tasks. The success of OXO’s products demonstrates that inclusivity can be a key differentiator in crowded markets, appealing to both niche and mass-market segments.

Conclusion

The commitment to inclusive design by companies like Microsoft and OXO illustrates the potential for innovation when diversity and accessibility are prioritized. By creating products that serve a broader range of users, businesses can not only drive social impact but also achieve significant business success. As more companies follow suit, inclusive design will undoubtedly continue to transform industries and enhance consumer experiences around the globe.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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The Future of Human-Centered Design

Trends and Predictions

The Future of Human-Centered Design

GUEST POST from Chateau G Pato

In a rapidly evolving world, human-centered design (HCD) continues to play a critical role in creating solutions that are not only innovative but also resonate deeply with people. As a thought leader in change and innovation, I am thrilled to explore the future of HCD, share emerging trends, and present predictions shaping this essential discipline.

Trends in Human-Centered Design

As we look to the future of HCD, several key trends are emerging that promise to redefine the way we approach design:

  • Inclusive Design: Designing for diverse populations is becoming more critical. This trend prioritizes the creation of solutions that cater to people with different abilities, ages, and cultural experiences, ensuring accessible and equitable experiences for all.
  • Designing for Emotion: Acknowledging that humans are emotional beings, designers are increasingly focusing on crafting experiences that evoke positive emotional reactions, increasing user satisfaction and loyalty.
  • Sustainable Design: With a greater awareness of environmental impacts, human-centered design is leaning towards sustainability. This involves creating designs that not only meet user needs but also consider long-term environmental impacts.
  • Data-Driven Design: Utilizing data analytics and AI, designers are gaining deeper insights into user behaviors and preferences, allowing for more personalized and effective design solutions.

Predictions for the Future of Human-Centered Design

Looking ahead, HCD will continue to evolve with technological advancements and societal changes. Here are some predictions for the future:

  • Integration with AI: As AI technologies become more sophisticated, we can expect a seamless integration of AI into HCD processes. This will allow for more dynamic and adaptive design systems that can respond to real-time data and user feedback.
  • Rise of Human-Centered AI: AI systems themselves will increasingly be designed with human-centered principles, ensuring they are intuitive, transparent, and augment human capabilities rather than replace them.
  • Evolving Role of Designers: The role of designers will broaden to include facilitation of interdisciplinary collaboration and mediation between diverse stakeholders, emphasizing the importance of empathy and understanding.

Case Studies

Case Study 1: Airbnb’s Inclusive Design Approach

Airbnb has long been an advocate of inclusive design, focusing on creating a platform that caters to the diverse needs of travelers worldwide. By investing in user research and actively involving users with disabilities in the design process, Airbnb has developed features such as accessibility filters for travelers with mobility needs. This commitment to inclusion has not only expanded their market reach but also reinforced their brand as one that values equality and accessibility for everyone.

Case Study 2: Google’s Emotional Design for Digital Wellbeing

Google’s initiative towards Digital Wellbeing is a hallmark of designing for emotion. Recognizing the growing concern over technology addiction, Google introduced features that help users manage screen time and reduce digital distractions. By prioritizing users’ mental health and encouraging mindful technology use, Google has positioned itself as a company that cares about user wellbeing, ultimately enhancing user trust and satisfaction.

Conclusion

The future of human-centered design is brimming with potential. By embracing inclusivity, emotion, sustainability, and data-driven methods, the discipline is poised to craft even more impactful solutions. As we integrate emerging technologies such as AI, the human element will remain at the core of innovation, ensuring that we create a future where technology and humanity thrive together. Stay committed to these principles, and we can collectively design a better, more empathetic world.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Is Now the Time to Finally End Our Culture of Disposability?

Is Now the Time to Finally End Our Culture of Disposability?Quality used to mean something to companies.

A century ago, when people parted with their hard-earned money to buy something, they expected it to last one or more lifetimes.

Durability was a key design criteria.

But, as the stock market became more central to the American psyche and to executive compensation, the quality of available products and services began to decline in the name of profits above all else.

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Ford Quality is job oneThere was a temporary consumer revolt decades ago that resulted in companies pretending that quality was more important than profits, but it didn’t last long. In the end, Americans accepted the decline in quality as outsourcing and globalization led to declining prices (and of course higher profits) and fewer goods carrying the “Made in the USA” label, quickly replaced by Japan, China, Mexico, Vietnam, Bangladesh and the rest.

An Inconvenient TruthAround the turn of the century we had the birth of the Cradle-to-Cradle (C2C) movement followed a few years later by Al Gore’s An Inconvenient Truth. Perhaps people were beginning to wake up to the fact that our planet’s resources are not infinite and our culture of disposability was catching up to us.

But these movements failed to maintain their momentum and the tidal wave of stores stocking disposable goods continued unabated – dollar stores and party stores spread across the country like a virus. States like New York began shipping their garbage across borders as their landfills reached capacity. Unsold goods began being dumped on the African continent and elsewhere (think about all those t-shirts printed up for the team that didn’t end up winning the Super Bowl).

Is now the time for the winds to shift yet again in favor of quality and sustainability after decades of disposability?

Will more companies better embrace sustainability like Patagonia is attempting to do?

People have been complaining for years about the high cost to repair Apple products and the increasing difficulty of executing these repairs oneself. Recently Apple was FORCED by shareholder activists to allow people to repair their iPhones. Here is their press release that tries to put a positive spin on what they were pressured into doing.

This is the moment for shareholder activists and governments around the world to force companies to design for repairability, reuse and a true accounting of the costs of their products and services inflict upon the populace and the planet. The European Union and Mexico are working together towards this not just because the planet needs this, but because The Circular Economy Creates New Business Opportunities.

Meanwhile, Toyota recently announced that starting this year (2022) in Japan that they will retrofit late-model cars with new technology if the customer desires it. The company aims to let motorists benefit from new technology without having to buy a new car. The LoraxToyota calls this “uppgrading” and defines it as retrofitting safety and convenience functions, like blind spot monitoring, emergency braking assist, rear cross-traffic alert, and the addition of a hands-free tailgate or trunk lid. Remodeling will also be an option and will include replacing worn or damaged parts inside and out, such as the upholstery, the seat cushions, and the steering wheel.

Are these two companies voluntary and involuntary actions the beginning of a trend – finally?

Or will the culture of disposability continue unabated until our natural resources are exhausted?

Do we truly live in the land of the Lorax?

Image credits: Wikimedia Commons, OldHouseOnline

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600 Free Innovation, Transformation and Design Quote Slides

600 Innovation, Transformation and Design Quote Slides on Innovation, Change and Design

Free Downloads for Keynote Speeches, Presentations and Workshops

Looking for a compelling quote for a keynote speech, workshop or presentation on any of these topics?

  • Innovation
  • Digital Transformation
  • Design
  • Change
  • Creativity
  • Leadership
  • Design Thinking

I’m flattered that people have been quoting my keynote speeches and my first two books Stoking Your Innovation Bonfire and Charting Change.

So, I’m making some of my favorite quotes available from myself and other thought leaders in a fun, visual, easily shareable format.

I’ve been publishing them on Instagram, LinkedIn, Facebook, and Twitter.

But now you can download twelve (12) volumes of fifty (50) quote posters, for a total of 600, for FREE from my store:

You can add them all to your shopping cart at once and download them for FREE.

Print them, share them on social media, or use them in your presentations, keynote speeches or workshops.

They are all Adobe PDF’s and the best way to add them to your presentation is to:

  1. Put the PDF into FULL SCREEN MODE
  2. Take a screenshot
  3. Paste it into your presentation
  4. Crop it and adjust the size to your liking
  5. Change the background color of the slide to a suitable color (if necessary)

Contact me with your favorite innovation, design thinking, change, transformation, or design quotes and I’ll consider adding them to my library of future downloads.

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Inclusivity in UX Design

Practical Tips

Inclusivity in UX Design

GUEST POST from Chateau G Pato

Inclusivity in UX design isn’t just a moral obligation; it’s a design imperative. Striving for inclusivity means considering the diverse range of human beings that interact with digital products. It’s about making sure that everyone, regardless of their abilities, language, or background, can have a meaningful interaction with the technology we create.

As a thought leader in human-centered change and innovation, I’m committed to sharing practical insights into how UX designers can embed inclusivity into their processes. Here are some actionable tips along with two case studies highlighting successful inclusivity efforts.

Practical Tips for Inclusivity in UX Design

1. Understand Your User Base

Begin with comprehensive user research. Go beyond demographics to delve into psychographics and cultural differences. Understand how people interact with your product, considering accessibility needs such as screen readers for the visually impaired or captions for the hearing impaired.

2. Implement Inclusive Design Principles

Inclusive design involves simultaneous consideration of user diversity through sustainable methods. Microsoft’s principles of inclusive design—Recognize Exclusion, Solve for One, Extend to Many, and Learn From Diversity—can guide you in this journey.

3. Prototype and Test with Diverse Groups

Prototype iteratively and engage a broad range of users in your testing phases. Seek feedback from people with different abilities to identify overlooked accessibility issues, ensuring your designs are inherently flexible and adaptable.

4. Leverage Technology for Accessibility

Utilize technology such as voice user interfaces, AI, and adaptive technologies that can enhance usability for diverse user groups. Features like voice search, text-to-speech, and customizable interfaces support various accessibility needs.

Case Studies

Case Study 1: Airbnb’s Inclusive Design Practice

Airbnb exemplifies inclusivity with its mission to create an open and accessible product for everyone. Their Design Language System (DLS) incorporates accessibility from the ground up. One notable practice is their Inclusive Design Workshops, where product teams learn to recognize biases and design for user-centered accessibility.

During one workshop, Airbnb discovered that their booking interface was challenging for older adults unfamiliar with progressive disclosure in UI. By redesigning the interface with more visible cues and clear instructions, they increased usability across age groups, ultimately increasing booking rates by 17%.

Case Study 2: Microsoft’s Xbox Adaptive Controller

Microsoft’s Xbox Adaptive Controller is a prime example of inclusive design in action. Designed in collaboration with organizations like The AbleGamers Charity and The Cerebral Palsy Foundation, the controller provides a customizable gaming experience for players with limited mobility.

This innovation stemmed from feedback from users with disabilities. By conducting inclusive research and design phases, Microsoft created a controller that not only empowers disabled gamers but also extends its usability to other creative and educational applications. This broadened the controller’s market potential and reinforced Microsoft’s commitment to accessibility.

Conclusion

Designing for inclusivity requires a thoughtful, user-centered approach that considers the full spectrum of human diversity. By adopting inclusive design principles and learning from successful case studies like Airbnb and Microsoft, UX designers can create products that are not only accessible but also drive innovation and market success.

As we move forward, let’s redefine our design processes to ensure everyone can fully engage in the digital experiences we create. After all, inclusivity is not just a box to tick; it’s an ongoing journey toward a shared future where everyone has a seat at the table.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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Achieving Sustainability Through Design Thinking

Achieving Sustainability Through Design Thinking

GUEST POST from Chateau G Pato

In a world increasingly mindful of sustainability, Design Thinking emerges as a crucial methodology for fostering sustainable innovation. This human-centered approach not only prioritizes user needs but also embraces systemic thinking to solve complex ecological challenges. Through empathy, creativity, and iteration, Design Thinking paves the path to more sustainable products, services, and systems.

The Essence of Design Thinking

Design Thinking is a process that encompasses understanding users, redefining problems, and creating innovative solutions to prototype and test. Its stages—empathize, define, ideate, prototype, and test—ensure a holistic view that extends beyond immediate user needs to consider environmental and societal impacts.

Case Study 1: IKEA’s Sustainable Design Journey

Creating a Better Everyday Life

IKEA, the global leader in affordable home furnishings, showcases a powerful application of Design Thinking in sustainability. Striving to be “people and planet positive,” IKEA integrates sustainable practices from the drawing board to the delivery process.

By empathizing with environmentally conscious consumers, IKEA revamped its product design to incorporate renewable and recyclable materials. For example, the company replaced traditional foam in its sofas with sustainable materials, reducing both carbon footprint and production costs.

Through iterative prototyping, IKEA explored various configurations to enhance the durability and recyclability of its products. The result is a line of furnishings that cater to eco-savvy consumers while contributing to a sustainable future.

Case Study 2: Patagonia’s Regenerative Organic Certification

A Commitment to Environmental Stewardship

Patagonia, a pioneer in outdoor apparel, exemplifies the fusion of sustainability and design thinking. Known for its commitment to environmental causes, Patagonia took a bold step by introducing Regenerative Organic Certification (ROC) for its products.

Using Design Thinking, Patagonia embarked on a deep-dive empathizing phase with farmers, understanding the intricacies of sustainable agriculture. The company redefined its supply chain challenges, ideating a new framework that prioritizes soil health, animal welfare, and fair trade practices.

The prototyping and testing phase involved collaborative experimentation with farmers to refine agricultural practices that rebuild soil and sequester carbon. The result is a line of clothing that not only meets sustainability criteria but actively contributes to environmental restoration.

Toward a Sustainable Future

Design Thinking provides organizations with the tools to create sustainable innovations that resonate with environmentally conscious consumers. By embracing empathy, iteration, and holistic problem-solving, companies can transform challenges into opportunities for a sustainable future.

As industries continue to grapple with ecological imperatives, the journey to sustainability is not just a strategic choice but a moral compass guiding us toward collective prosperity.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Education Business Model Canvas

Mission Model Canvas

GUEST POST from Arlen Meyers

The business model canvas is one of many useful tools to design, evolve and test products and services business models. While the original model was proposed to help founders create a viable and scaleable business model, it has also helped non-profit executives, as the mission driven business model, and those looking to make a career change, using a personal business model as the Business Model You.

Personal Business Model Canvas

The construct is also useful if you are an edupreneur, trying to create and launch new educational products and services, including new courses, certificates, programs or degree offerings.

Edupreneurship rests on several foundational principles:

  1. Having an entrepreneurial mindset
  2. Intra- and entrepreneurial knowledge, skills, abilities and competencies
  3. Design thinking focused on creating stakeholder and beneficiary defined outcomes
  4. A systems engineering approach to solving wicked problems, like how to fix outcomes disparities and their social determinants
  5. A different business model
  6. More respect for and attention to edupreneurial champions
  7. Better teacher education and training
  8. An incentive and reward system for not just tweaking a failed system , but rather, making it obsolete given the basic structural changes in the US economy
  9. Eliminating unnecessary and burdensome bureaucracy, credentialing that does not add value and administrivia
  10. Paying more attention to and measuring student defined outcomes
  11. Better public-private integration
  12. K-20 integration and alignment

13. Teaching students what they need to win the 4th industrial revolution

14. Embracing cradle to career integration

15. Creating a competent diverse and equitable talent pipeline

We has seen several recent advances in edupreneurship.

Here is the boomer’s guide to teaching millenials.

The UGME steering committee recognizes that medical education programs are faced with the ubiquitous challenge of repeated calls for innovation and that, frequently, these calls do not adequately address the associated resource demands. As medical educators, we have become highly creative in identifying strategies to do more with less, but as we know, this is not a sustainable model of stewardship. In 2016 and 2017, the UGME section collaborated with the Group on Business Affairs (GBA) to explore evolving models to support and sustain UGME programming. A result of this work is the Business Model Canvas for Medical Educators. The original Business Model Canvas was proposed by Alexander Osterwalder in 2008 and has been modified over time to fit other needs. The Table of Contents will direct you to resources, including the Business Model Canvas for Medical Educators template and two examples submitted by institutions who have successfully used the template to secure funding from within their own institution.

Business Model Canvas for Medical Educators

The edupreneurship business model canvas has a few modifications to the traditional startup one:

Customer segments: The primary customer are students. However, there are many other education stakeholders, including admininstrators, alumni, donors, employers and parents. In addition, for any given subject, potential students will have different backgrounds and experience in the subject, will have different jobs they want done, and, therefore, will have different applications for what they learned, be it finding a job, getting a promotion, or adding value where they presently work.

Value proposition: For each customer segment , you have a specific value proposision. You typically describe it in the course syllabus, telling users about the intended audience, the goals of the course, the learning objectives, and the curriculum. For example, the value proposition for a course I teach to xMBA/HA students is :

This course will introduce graduate level students in healthcare administration and leadership to the principles and practice of healthcare innovation and entrepreneurship defined as the pursuit of opportunity under volatile, uncertain, complex and ambiguous conditions with the goal of creating stakeholder defined value through the deployment of innovation using a valid, automatic, scaleable and time sensitive (VAST) business model.

Following completion of this course, you should be able to:

1. identify gaps in your health entrepreneurship competencies and develop a personal and professional development plan to address them

2. create an organizational culture of innovation, lead innovators and overcome the barriers to healthcare innovation dissemination and implementation

3. identify the multiple clinical and non-clinical ways to practice healthcare entrepreneurship

4. Create a plan to solve a problem inside or outside of your organization that meets the goals of the quintuple aim (Quality, cost, access, experience, waste/business operations)

5. Identify the startup life cycle and challenges at each stage

Channels: This describes how you will deliver your course. Will it be face to face, online or some hybrid model with elements of both?

Customer relationships: This describes how you will get, keep and grow the numbers of students who will take the course, e.g. promoting in the course catalog, attending a career or course proposal day, creating awareness on social media or using word or mouth dissemination from previous students.

Revenue model: This describes how your employer or you will generate revenue from the products. Traditionally, universisty based courses use a “butts in the seats” model, but COVID and new eductional technologies have radically changes the revenue generating possibilities, inluding advertising, freemium models, subscription models and others.

Key resources: This describes the human, physical, intellectual property and financial resources you will need to build, execute and scale your initiative. For example, do you want to copyright your materials, or , do you want to make them an open educational resource using a Creative Commons license?

Key activities: This what you need to do to perform and deliver on your value proposition, like what you will do using a learning management system, like create videos, run office hours, moderate asynchronous virtual discussions and design and grade exams and quizzes

Key partnerships: This describes who can help you, be they guest faculty, educational technology partners, corporate sponsors, e.g. if you are using project based learning techniques or online tools and resouce producers, e.g cases from the Harvard Business School collection.

Costs: This describes the tangible and intangible costs to produce your product. In most instances, your time, opportunity costs and effort will overshadow the monetary costs.

COVID has accelerated the pace of change in higher education, forcing them to create entrepreneurial universities. Teaching faculty how to use the education business model canvas should be part of faculty development to mimimize projecdt and product failure.

Here is what I learned, using the business model canvas, teaching sickcare innovation and entrepreneurship to first year medical students at the University of Colorado.

In this post , Steve Blank offers a new definition of why startups exist: a startup is an organization formed to search for a repeatable and scalable business model.

So is a new course or certificate. Use the education driven business model to make your product desireable, feasible, viable and adaptable and be sure to document your success when it comes time for your evaluation,promotion and tenure review. More likely, though, you will be including it in your failure resume, since, like the vast majority of new products, yours is likely to fail because 1) you offered a product students don’t want to buy or someone does not want to pay for, and 2) you do not have a VAST educational product business model.

Image credits: Strategyzer

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Innovative Tools for Enhancing User Research

Innovative Tools for Enhancing User Research

GUEST POST from Art Inteligencia

In the fast-paced world of innovation, understanding the needs and behaviors of users has never been more crucial. As organizations strive to create products and services that truly resonate, effective user research becomes indispensable. Fortunately, a suite of innovative tools is now available to enhance the way we conduct user research. This article explores some of these tools and illustrates their impact through real-world case studies.

Innovative Tools for User Research

In the digital age, a plethora of user research tools has emerged, offering user researchers unprecedented insights into consumer behavior. Among these tools, augmented reality (AR) user testing, AI-driven sentiment analysis, and real-time collaboration platforms have gained prominence. These tools facilitate deeper understanding and engagement with users, often leading to breakthroughs in product and service design.

Case Studies

Case Study 1: XYZ Inc. Leverages Augmented Reality for User Testing

XYZ Inc., a tech company focused on smart home solutions, incorporated augmented reality (AR) into their user research strategy. By utilizing AR for user testing, they allowed participants to interact with virtual prototypes of their new home-automation system in a realistic environment. This approach not only reduced the costs associated with physical prototyping but also provided users with a more intuitive experience.

Through AR, XYZ Inc. gathered valuable feedback on user interactions with interfaces, uncovering usability issues that traditional methods would have overlooked. As a result, the company was able to refine its user experience design significantly before launching the product, leading to higher customer satisfaction and adoption rates.

Case Study 2: ABC Corp. Utilizes AI-driven Sentiment Analysis

ABC Corp., a financial services firm, implemented AI-driven sentiment analysis to interpret user feedback on their mobile banking app. By integrating AI algorithms that processed thousands of feedback entries, they were able to detect not only the content but also the emotional tone of user comments.

This tool provided insights that went beyond what conventional surveys and interviews could capture. ABC Corp. discovered specific pain points related to security and navigation and identified that sentiments were particularly negative among users aged 50 and above. Armed with this knowledge, they prioritized user-friendly designs and security enhancements tailored to meet the needs of this demographic, resulting in a significant uptick in positive user feedback and app engagement.

Conclusion

The integration of innovative tools in user research is transforming the landscape of user-centered design. As illustrated by the case studies of XYZ Inc. and ABC Corp., adopting new technologies such as AR user testing and AI-driven sentiment analysis can lead to profound insights and significantly enhance product design and user satisfaction. Embracing these tools not only strengthens the research process but also places organizations at the forefront of innovation, ultimately fostering a deeper connection with the end-users.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Bureaucracy and Politics versus Innovation

Bureaucracy and Politics versus Innovation

Innovation in military hardware is really hard.

I wanted to call this article “Corruption versus Innovation” but I sailed back from the precipice to a more forgiving title to give the government and military contractors the benefit of the doubt that the Littoral Combat Ship (LCS) program – aka Little Crappy Ships – was not corporate welfare but merely a poorly executed military contract.

Back in 2004 the Bush administration decided it wanted to increase military spending.

One of the ways they decided to do this was to initiate a new shipbuilding program that benefited Lockheed Martin and General Dynamics. The initial phase of the project called for two ships of each design to be built at an estimated cost of $220 million each. The initial phase of this suspect shipbuilding program went so poorly that congress canceled the second ship each company was scheduled to build and re-opened bidding.

The government pushed for fixed price contracting, and despite agreeing to a fixed price of $432-437 million each, the first ship set sail at a price of $637 million and the second at a whopping $704 million. This for a ship that was initially envisioned to only need a crew of forty sailors (eight officers and 32 enlisted) to operate. This was later changed to a crew of 73 sailors and 20 airmen to operate helicopters, UAV’s or other special equipment.

After beginning the LCS program in 2004, it wasn’t until 2013 that the initial LCS achieved its first deployment – to Singapore. That’s nine years from initiation to product launch. Think about how much has changed in the last nine years – we’ll come back to this point later.

The continuing poor performance of both the program (never-ending cost overruns), and the ship itself, forced the US Navy to reduce its orders from 55 of the ships to 32. Despite this reduction in the number of ships, the Navy chose to still take delivery of all 120 of the helicopters designed to pair with the ships, deeming it more expensive to cancel the contract for the excess helicopters than to go ahead and take delivery.

You can probably see now why I was going to call this article “Corruption versus Innovation” as the billions of dollars siphoned from the taxpayers to the military contractors and their shareholders pile up.

What’s worse, not only have the ships proven to be THREE TIMES more expensive to acquire than advertised, but they break down all the time and cost nearly as much to operate annually as an Arleigh-Burke Destroyer AND they have still yet to deploy their mine countermeasure and anti-submarine warfare capabilities.

The situation is so bad that the Navy is abandoning the program and looking to replace its little crappy ships (LCS) with a new Frigate program – the FFG (X) to be constructed by an Italian shipbuilding firm.

So, what went wrong?

Through the eyes of both a U.S. Navy Veteran, and as an innovation professional, here are my thoughts about how the U.S. Government can require its contractors to leverage more innovation best practices in their provision of services on behalf of the American people. Here are five places to start:

1. Pick the Right Time Horizon for Your Design Challenge

One of the biggest mistakes that organizations make is not consider how long it takes to develop, launch and market a new product or service without considering how an identified customer insight might change over that timeframe. For example, if it takes you two years to launch a new product and you’re developing that product based on a customer insight identified today, there is a chance that two years from now the customer may no longer value the key elements of the solution you’re designing. So, you must make sure that you’re designing against a customer insight that will still be relevant at the end of your product development and launch timeline.

Innovating for the Future Present

For more, see my article Are You Innovating for the Past or the Future?

2. Make Sure You’re Solving a Problem Worth Solving

It is really easy to latch on to a single problem and decide to solve it. But is it the right problem to solve?

Smart organizations don’t jump to problem solving too soon, but instead start with problem finding in a divergent manner before converging via problem prioritization, then diverge again in a problem deep dive and finally converge into a problem summary and a research brief focused on a carefully chosen problem worth solving.

Preparing to Solve the Right Problem

For more, see my article Picking a Problem Worth Solving From a Sea of Problems

3. Identify Potential Fatal Flaws

No idea is perfect, and so when you can identify the potential fatal flaws or the high hurdles that have to be overcome, you can challenge them, you can solve for them, you can unleash the passion of your team on trying to find a way around them.

The fatal flaws are always there, and the wise innovator doesn’t ignore them or assume that they will overcome them at some point in the future, but instead invests energy upfront into both trying to identify the fatal flaws of their idea and into identifying whether they can isolate the solutions before moving the idea forward.

For more, see my article Innovation and Entrepreneurship Fatal Flaws

4. Create an Experimentation Strategy and a Plan for Learning Fast

When it comes to innovation, it is not as important whether you fail fast or fail slow or whether you fail at all, but how fast you learn. And make no mistake, you don’t have to fail to innovate (although there are always some obstacles along the way). With the right approach to innovation you can learn quickly from failures AND successes.

The key is to pursue your innovation efforts as a discrete set of experiments designed to learn certain things and instrumenting each project phase in such a way that the desired learning is achieved.

The central question should always be:

“What do we hope to learn from this effort?”

The Experiment Canvas

My Experiment Canvas is a great free tool you can download from this web site to help you design and execute a series of carefully selected experiments to help you get the right learning and to help identify early on whether or not you can realistically solve for the potential fatal flaws – as early as possible – while investments are low.

For more, see my article Don’t Fail Fast – Learn Fast and download your free Experiment Canvas poster to print or to use as a background to lock down and put virtual sticky notes on top of in online whiteboarding tools like Miro, Mural, LucidSpark or Microsoft Whiteboard.

5. Design for Modularity to Reduce Obsolescence

The LCS was promised to be a modular warship capable of performing multiple missions, but the contractors have failed to deliver on this promise.

It takes a really long time to put a new ship design to sea and into service. So, if you get it wrong, like with the LCS program, it will be many more years before you can replace a faulty design with a new design.

We rarely successfully predict the future, so it is important to design in the capability to adapt solutions as they are developed to match emerging realities. Otherwise, you can end up designing a solution for a problem that goes away.

To reduce the chances of designing a new ship for a mission that may no longer be needed by the time it is put to sea, it is imperative that each ship is designed to be intentionally modular. It is imperative that each ship is designed as a platform of platforms.

The automobile industry has gotten really good at designing in this way. Different trim levels have different stereo options, for example, or a dealer can install a spoiler or a luggage rack pretty easily if a customer desires it.

Designing with modularity and upgradeability in mind to change out key components to different mission needs that may emerge over time or new technologies that may create new or enhanced capabilities, is an incredibly powerful way to extend the usefulness and lifespan of each new maritime defense hull.

Conclusion

The U.S. Navy is in a quandary about what to do with the Littoral Combat Ships (LCS) it already has.

So much so that it has reached out to fleet commanders to inquire what missions the ships should be deployed against – according to Naval Surface Forces Vice Adm. Roy Kitchener.

The Navy should consider opening up their queries for help even wider, perhaps to the global innovation community.

But, with that said, as a U.S. Navy veteran I think the perception of the success or failure of this program would be seen much differently if they had successfully deployed the Anti-Mine Countermeasure and Anti-Submarine Warfare capabilities BEFORE the Surface Warfare capabilities.

Frigates and Destroyers are much more capable surface warfare platforms, and in hindsight the billions of dollars wasted on this program could have been much better spent for the benefit of the American people.

So, I hope that military contractors and the U.S. Government will improve their ability to deliver increased value at a decreased price as they pursue future shipbuilding programs and leverage some of the innovation best practices above.

Grabbing a copy of Stoking Your Innovation Bonfire would also be a great place to start.

Go Navy!

Image credit: Wikimedia Commons (ship photo)
All other images: Braden Kelley (All Rights Reserved)

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