Balancing Short-Term Wins and Long-Term Innovation Goals

Balancing Short-Term Wins and Long-Term Innovation Goals

GUEST POST from Art Inteligencia

Certainly, I would be happy to craft an article under the guise of Braden Kelley. Here is a sample of what that article could look like:

In the dynamic landscape of business, organizations are often torn between the pressure to deliver short-term results and the necessity to invest in long-term innovation. While short-term wins are essential for maintaining momentum and stakeholder confidence, long-term goals focus on sustainable growth and staying competitive. Achieving the right balance is crucial for sustained success. Let’s explore how two companies managed this delicate balancing act, and what lessons we can learn from their experiences.

Case Study 1: Amazon’s Dual Approach

Amazon is a classic example of a company that expertly balances the pursuit of short-term successes while steadily advancing its long-term innovation strategy. Early on, Amazon focused sharply on capturing market share and increasing customer satisfaction. These short-term wins were evident in its relentless focus on customer service and improvements in logistics.

However, Amazon did not lose sight of its long-term goals. By investing heavily in technology such as cloud computing and AI, it paved the way for strategic innovations like Amazon Web Services (AWS) and Alexa. These long-term investments have significantly contributed to Amazon’s future-ready business model and its diversification beyond retail.

This dual approach teaches us the importance of not allowing immediate results to overshadow the necessity for visionary investments. Leaders must ensure their teams are aligned with the company’s innovation strategy while addressing the challenges of today.

Case Study 2: Nokia’s Transformation Challenge

Nokia’s story serves as a cautionary tale of how the emphasis on short-term wins can sometimes impede long-term innovation goals. In its heyday, Nokia was a leader in mobile phones, focusing heavily on capitalizing on its strong market position with incremental innovations that brought short-term profits.

However, as the mobile market rapidly evolved, Nokia struggled to adapt to the smartphone revolution initiated by competitors like Apple and Google. The company’s inability to prioritize long-term innovation left it vulnerable, ultimately losing significant market share.

Nokia’s experience underscores the importance of maintaining a forward-thinking approach, not just defending current market positions but also actively exploring new technologies and trends. For more insights on how organizations can navigate such transformations successfully, check out our article on Navigating the Challenges of Leading Innovation.

Key Takeaways

  • Align Short-Term Wins with Long-Term Objectives: Organizations need a clear strategy that links tactical successes with overarching innovation goals. Short-term wins should act as stepping stones towards long-term vision.
  • Invest in Future Readiness: To remain competitive, firms must invest in technologies and trends that secure long-term growth. This may involve reallocating resources from short-term-focused projects.
  • Balance and Measure: Utilize metrics that evaluate both short-term performance and progress towards long-term goals. This balanced scorecard approach can help ensure no critical area is neglected.

The path to balancing short-term and long-term objectives is fraught with choices that can heavily influence a company’s trajectory. For more strategies on driving innovation, explore our piece on Creating a Culture of Innovation.

This article provides a balanced view on how two companies have managed short-term wins and long-term goals. It includes links to further readings on relevant topics, offering a comprehensive exploration of the subject. If you need any modifications or additional details, feel free to let me know!

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Breaking the Iceberg of Company Culture

Company Culture is key to the success of a business. Voltage Control works with enterprises to help them discover ways to sustain innovation and create lasting cultural change.

Breaking the Iceberg of Company Culture

GUEST POST from Douglas Ferguson

Company culture is like an iceberg. Organizational icebergs dictate how a company operates from the bottom up. Just as the tip of an iceberg is visible above the water’s surface, much of company culture goes beyond what is “visible” to most.

For example, most people judge a company’s culture based on attributes like productivity and performance, though these elements represent a small percentage of what lies at the company’s core. If the tip of such organizational icebergs is 10%, several other factors contribute to the underlying 90% of a company’s culture.

Paying attention to what lies below the surface of your organizational icebergs is the key to making lasting changes.

In this article we’ll explore how to make a shift in your company and meeting culture with the following topics:

  • The Core of Company Culture
  • The Organizational Iceberg Analogy
  • Breaking the Ice
  • Meeting Systems Change Your Company Culture
  • Best Practices for Selecting Meeting Systems
  • Making Meetings Magical

The Core of Company Culture

Organizational culture or company culture is the secret behind business success. Companies that have a healthy organizational culture are 1.5 times more likely to see a 15% growth in revenue in 3 years and 2.5 times more likely to enjoy significant stock growth in three years.

While growth is inextricably linked to having a healthy company culture, 85% of companies reportedly fail in making necessary shifts. If you hope to make a change to your company’s culture, you’ll need to start transforming the core of how your company operates.

The Organizational Iceberg Analogy

The organizational iceberg analogy comes from Edward T. Hall’s “Iceberg Model of Culture.” In this analogy, Hall explains how organizational culture is similar to an iceberg at sea. While one can see 10% of the iceberg above the surface, a majority of the iceberg is below the water.

The analogy of organizational icebergs highlights the potential difficulties a company faces in assessing the wellness of their organization outside of typical metrics and other visible elements of culture. Companies that are only paying attention to the visible attributes may miss what lies underneath the surface. Likewise, companies that hope to make a change must alter underlying values and principles to see visible results.

In the iceberg analogy, visible indications of company culture can include:

  • Processes
  • Shared values
  • Structures
  • Policies
  • Strategy
  • Goals

Breaking the Ice

While organizational icebergs aren’t inherently dangerous, failing to see below the surface poses a threat for any company. This type of imbalance in your company culture may result in low employee engagement, high turnover rates, and poor performance across the board. These symptoms are an indicator of misaligned strategy and culture and a company that doesn’t fully understand or embody its values.

Voltage Control Meeting Culture Redesign

The iceberg model can help you create a permanent fix for short- or long-term issues. Breaking the ice begins with finding the “why” in each action, diving deeper, and making a shift in structure and processes. Having a clear understanding of organizational icebergs will help you make the necessary changes to your company.

The iceberg model can be broken down into four levels:

  • Event 

Consider “what is happening” within the company culture and how it presents in behavior and quality of work.

  • Trends/Patterns

Understand what patterns exist within the company as you analyze the trends over time.

  • Structure

Determine what is influencing the repetitive behavior to analyze the habits and structure behind the actions.

  • Mental Models

Mental models are at the heart of every action and shape the underlying beliefs that motivate your team.

As you carefully consider your company’s organizational icebergs, you’ll be able to create a holistic shift in your company culture.

The iceberg model teaches that change begins at the bottom of the pyramid with beliefs and patterns. Consider the following example in which a company identifies a need for change and potential solutions:

Example: 

  • Event: People aren’t engaged at meetings.
  • Pattern: People aren’t participating in meetings and deliverables aren’t being met.
  • Structure: Team members don’t feel meetings are an efficient way to spend time and they believe the meetings are boring, unproductive, and stressful.

Management level: The company is used to daily 1-hour meetings, failing to consider that more dynamic models will lead to an improvement in performance. 

  • Mental Models: Employees are disengaged as they are forced to sit in daily meetings. Moreover, team members may not want to participate if they feel their voices aren’t heard.

Whether your meetings are mismanaged or you are hoping to take your gatherings to another level, it all begins with your meeting systems.

Meeting Systems Change Your Company Culture

Company culture is ever-changing. Company culture includes the beliefs, habits, assumptions, values, and visions that are at the core of your company. Your meeting culture is intrinsically tied to your company culture and the way you manage meetings will set the tone for your company culture as a whole.

Remember, your meeting culture should always embody your company culture, but if you have a troubled organizational culture, it will translate to your meetings as well. Breaking the ice is essential if you want to run successful meetings, promote collaboration and discourse, and allow for true vulnerability amongst participants. To experience a change in company culture, start by changing your meeting systems.

Voltage Control Concentric Consensus

Meeting systems ensure that all meetings strategically align with your needs and company culture. These systems help to establish which operating models, performance criteria, and employee support are essential to running successful meetings. Upgrading your meeting systems will result in a shift in mental models, improved structure, and transformed patterns.

The most functional meeting systems offer support with the following:

  • Continuous improvement and system maintenance to improve a meeting’s operating system as the company evolves
  • Performance monitoring that ensures the meeting model results in the expected deliverables
  • Appropriate meeting supplies, equipment, and facilities
  • Technology that supports the execution and administration of all meetings
  • Training in the skills and processes required for successful meetings

Best Practices for Selecting Meeting Systems

Breaking down your organizational icebergs starts with identifying best practices for running successful meetings and selecting a meeting system.

Meeting systems should take the following into consideration:

  • Defining the Work

Appropriate meeting systems define the work that needs to be done, focusing on any items that require team input.

  • Tailoring Meetings to Content

Effective meeting systems require focus. Facilitators should choose a single topic to focus on in each meeting.

  • Determining the Meeting Frequency

Meeting frequency plays an important role in structuring sessions. Urgent topics and problems should be discussed regularly while less urgent topics may be discussed on a less frequent basis.

  • Choosing the Length of Each Meeting

No two meetings need to feel the same. While some topics require more in-depth discussions, shorter meetings help to keep the energy in a session alive. Longer meetings should be reserved for topics that require more discussion and exploration.

  • Planning for Overflow

Meetings that flow seamlessly rarely allow for extraneous discussion. Planning for overflow is an important strategy to ensure all meetings are as efficient as possible. An overflow session allows for additional discussion on topics that aren’t appropriate for other meetings.

Voltage Control Magical Meetings Story Spine

Making Meetings Magical

There are countless meeting systems available for organizations to effectively facilitate any type of meeting. Finding the best meeting system for your organization will improve your meeting culture while streamlining the process.

Not sure how to go about selecting the proper meeting system for your organization? Let our expert facilitators lead you through a meeting systems workshop. You’ll learn tips and tricks to improve your facilitation as you discover the best ways to incorporate organizational icebergs into a winning facilitation strategy.

Sign up with Voltage Control to learn more about our meeting systems workshop and how you can fast-track your meeting culture transformation.

This article was originally posted at VoltageControl.com

Image credits: Pixabay, Voltage Control

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Embedding Inclusivity in Innovation

Accessibility by Design

Embedding Inclusivity in Innovation

GUEST POST from Chateau G Pato

In the ever-evolving landscape of business innovation, the concept of ‘Accessibility by Design’ serves as a cornerstone for creating inclusive products and services. But what does this term mean, and why should it matter to you as a business professional?

Accessibility by Design involves proactively integrating accessibility into the design process from the ground up. By doing so, organizations transform a reactive approach to inclusivity into a proactive strategy, ensuring products and services are accessible to everyone, including people with disabilities.

Why Inclusivity Matters

According to the World Health Organization, over 15% of the world’s population lives with some form of disability. Ignoring this demographic isn’t just socially irresponsible; it also means missing out on a substantial market segment. By embedding accessibility in your innovation process, you not only adhere to the principles of human-centered change but also drive broader market engagement and customer satisfaction.

Case Study 1: Microsoft’s Inclusive Design

Microsoft has been a leader in the integration of accessibility into their innovation processes. One notable initiative is their development of the Xbox Adaptive Controller, designed specifically for gamers with limited mobility. By collaborating with communities like AbleGamers, Microsoft was able to turn insights into practical solutions, showcasing how building relationships with specific user groups can lead to groundbreaking product development.

This initiative not only opened up their gaming products to a wider audience but also reinforced their brand as a leader in inclusive design. For more on how collaboration can drive innovation, see my thoughts on Collaborative Innovation for Social Good.

Case Study 2: Airbnb’s Accessibility Upgrades

Airbnb provides another compelling example of Enhancing Accessibility in innovation. Recognizing the barriers travelers with disabilities faced, Airbnb launched a series of upgrades aimed at improving accessibility. They introduced filters for accessibility needs and updated search functionalities to include features such as step-free entries and wheelchair-friendly paths.

Driven by user feedback and thorough testing, Airbnb demonstrates how customer involvement can shape more inclusive services. By focusing on accessibility, they’ve not only improved their user experience but have also expanded their market reach. To explore more on customer-centric innovation, check out Customer Experience Audit 101.

Conclusion: A Call to Action

As business professionals, failing to incorporate accessibility in your innovation strategy is no longer an option; it’s a responsibility. Consider accessibility not as a checkbox but as an integral part of your design ethos. By prioritizing Accessibility by Design, you create a competitive advantage while championing inclusivity.

What steps will you take to embed accessibility in your innovation journey?

This article provides an overview of the importance of accessibility in design, with concrete case studies and actionable insights. Let me know if there’s anything else you’d like to adjust or add!

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Pixabay

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How to Free Ourselves of Conspiracy Theories

How to Free Ourselves of Conspiracy Theories

GUEST POST from Greg Satell

If you think about it, postal carriers should be a little bit creepy. If someone told you that an agent of the federal government would come to your house everyday with access to information about places you shop, businesses you transact with and people you know well enough to trade holiday cards with, it might cause you some alarm.

Yet we don’t find postal carriers creepy. In fact, despite vigorous efforts to malign the Postal Service, we trust it far more than most institutions. The truth is that we don’t conjure up conspiracy theories to explain the everyday and mundane, but some far off yonder which we cannot clearly designate, yet find threatening nonetheless.

The function conspiracy theories play is to explain things that we don’t understand and feel out of our control. So it shouldn’t be surprising that the age of Covid has spawned a myriad of crazy, dangerous notions. What we need to come to terms with is that the real problem plaguing society is a basic lack of trust and that is where the battle for truth must be fought.

The Visceral Abstract

One of the frustrating things about modern life is that we experience so little of it directly. As Leonard Read pointed out in his 1966 essay, I, Pencil, the manufacture of even the simplest modern object is beyond the reach of a single person. Today, people depend on technologies to get through their day, but have only the barest notion of how they function.

The truth is that we live in a world of the visceral abstract, where strange theories govern our everyday lives. People may not care much, or even believe in, Einstein’s theory of special relativity, but if GPS satellites aren’t calibrated to take it into account, the delivery man won’t be able to bring their dinner. In much the same way, the Coronavirus will mutate, and the most infectious variant will dominate, no matter what you think of Darwin’s theory.

As Francis Fukuyama explains in his recent book, Identity, the pace of change and disruption in modern society demands that we make choices about who we are. Faced with so much we don’t understand there is no small amount of appeal to rejecting the unknown in favor of simpler explanations in the form of conspiracy theories.

Populists often say that they want to “take our country back,” but what they really mean is that they want to take our existence back. They want to banish the fabulous yonder for something closer and more tangible. They offer safe harbor and, for people who feel stranded on the rocks, with the sea crashing over them, the attraction can be undeniable.

Conforming To Local Majorities

We all have a certain capacity to believe in an idea to or to partake in an action. We may be highly skeptical or wildly enthusiastic, depending on our innate preferences and previous experiences, but history shows that individuals—and, in fact, entire societies—are vulnerable to suggestion.

We are, for example, highly affected by what those around us think. In fact, a series of famous experiments first performed in the 1950’s, and confirmed many times since then, showed that we will conform to the opinions of those around us even if they are obviously wrong. More recent research has found that the effect extends to three degrees of social distance.

The effect is then multiplied by our tendency to be tribal, even when the source of division is arbitrary. For example, in a study where young children were randomly assigned to a red or a blue group, they liked pictures of other kids who wore t-shirts that reflected their own group better. In another study of adults that were randomly assigned to “leopards” and “tigers,” fMRI studies noted hostility to outgroup members regardless of their race.

So it isn’t surprising that people will be more willing to believe, say, a conspiracy theory floated by a high school friend than information from a government agency or recognized news source. If the majority of people around you believe something, you’re likely to believe it too, because that’s what’s close and tangible.

During the pandemic, when everybody is stuck inside, the effect of local majorities, especially in isolated online communities, is significantly more powerful than usual. These communities may be, in fact, at a long distance geographically, but in mental and social space, they make up a large part of our immediate environment.

The Psychology Of Delusion

Once we are exposed to an idea and influenced by those around us to be sympathetic to it, two cognitive biases begin to kick in. The first, called availability bias, is our tendency overweight information that is most available to us. For example, reading or hearing about traffic fatalities on the news will do little to affect our driving habits, but when we pass a bad accident on the road, we’ll naturally slow down and become more cautious.

It’s amazing how powerful availability bias can be. Researchers have found that it even affects how investors react to analysts reports, how corporations invest in research and how jurors evaluate witness testimony. Other studies find that availability bias affects medical judgments. Even in matters of great import, we tend not to look very far for information.

Again, it’s easy to see how the pandemic combined with the Internet can make us more susceptible. Stuck at home, we spend more time engaging with communities online, where we tend to be surrounded by likeminded people. Their opinion will seem more real to us than those of “experts” from outside our community, whether that community is virtual or not.

This effect is then combined with confirmation bias, our tendency to seek out information that supports our prior beliefs and reject contrary evidence. Those who fall prey to conspiracy theories often report spending a lot of time searching the Internet and watching YouTube videos, which confirm and extend their discussions with “fellow travelers.”

Rebuilding Trust

Once we become aware of where conspiracy theories come from, it becomes easier to understand why we tend to be far more suspicious of, say, public officials or medical experts than our postal carriers. We tend to trust those we see as being part of our communities and are suspicious of those we see as outsiders.

Unfortunately, the stresses on our society will only intensify over the next decade as we undergo major shifts in technology, resources, migration and demography. These changes will inevitably hit some segments of society harder than others and, it’s safe to assume, those left behind will likely feel that society has forsaken them.

We need to learn how to rebuild trust, even with our enemies and the best—perhaps the only way—to do that is by focusing on shared values. We might, for example, disagree on exactly how our criminal justice system should function, but we can all agree that everyone has the right to live in a safe community. We may not agree on the specifics of a “Green New Deal,” but can all see the importance of investing in our rural communities and small towns.

Most of all, we need to rebuild a sense of connection. Fortunately, network science tells us that it takes relatively few connections to drastically reduce social distance. Trust is personal, not political. It can’t be legislated or mandated but arises out of shared experience that contributes to the collective well-being. Like our mail carriers, our institutions must be seen to be competently serving us and having our best interests at heart.

In the final analysis, our problem is not one of information, but that of basic good will. The antidote is not stronger arguments, but more capable public service.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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Employee Journey Mapping from On-boarding to Exit

Employee Journey Mapping from On-boarding to Exit

GUEST POST from Art Inteligencia

In today’s competitive market, organizations need to do more than just attract talent; they must keep and nurture them. One powerful tool to achieve this is Employee Journey Mapping. This comprehensive strategy can be pivotal in shaping experiences that engage employees from their first day to their last, creating loyal ambassadors of your brand long after they exit.

Employee Journey Mapping involves creating a visual representation of every step an employee takes within an organization. By identifying key touchpoints, from on-boarding to exit, organizations can craft meaningful experiences that drive satisfaction, productivity, and retention.

Case Study 1: Tech Innovate Inc.

Tech Innovate Inc., a rapidly growing tech company, faced challenges with employee churn especially within the initial six months. They realized the gap was in their on-boarding process. By mapping out the employee journey, they found that new hires often felt overwhelmed with the training material and disconnected from their teams.

The company revamped its on-boarding process by pacing the training sessions, introducing team-building activities, and assigning mentors. This initiative resulted in a 30% reduction in early turnover and increased engagement scores across departments. For more on creating impactful on-boarding programs, read my article on Creating Winning Employee On-boarding Programs.

Case Study 2: Healthcare Heroes LLC

In the healthcare sector, Healthcare Heroes LLC discovered through journey mapping that there was a disconnect at the stage of professional development. Employees desired growth opportunities, but the organization lacked structured career paths.

By implementing individualized development plans and establishing a clear promotion pathway, Healthcare Heroes fostered a culture of growth. Employee satisfaction scores soared, and the company saw a 40% decrease in voluntary turnover. For insights on fostering growth, check out John Bessant’s article on Innovating Innovation.

Mapping the Exit Experience

The exit phase is often overlooked, yet it’s crucial to leave a positive lasting impression. When mapped effectively, the exit process can be an opportunity to gather valuable feedback and ensure departing employees become advocates for the organization.

Implementing structured exit interviews and alumni networks can provide insights into areas of improvement while maintaining a connection with valuable talent. For more on optimizing exit strategies, visit 8 Strategies to Future-Proofing Your Business & Gaining Competitive Advantage.

Conclusion

Employee Journey Mapping from on-boarding to exit is not merely a process but a paradigm shift in how organizations view their workforce. By understanding and enhancing every touchpoint, companies can foster engagement, build loyalty, and ensure long-term success. Start mapping today and transform your employee experience into a competitive advantage.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Marketing Gimmick of the Year – 2021 – Air Protein

Marketing Gimmick of the Year - 2021The winner of the 2021 award for Marketing Gimmick of the Year has to be Air Protein.

The marketing premise is that the company is creating a scalable process for creating protein from ‘thin air’ using a $32 million Series A funding round and 1960’s era NASA research.

Sounds too good to be true doesn’t it?

And that’s why it’s the marketing gimmick of the year.

It’s not technically untrue, but it doesn’t give the whole picture of how the protein is actually created.

According to The Times out of the U.K., the production of Air Protein begins when purified carbon dioxide is mixed in a fermenter with hydrogenotrophs (naturally occurring microbes) to produce a flour-like substance that is 80 percent protein. This protein is then mixed with other ingredients to create meat alternatives. And believe me, this takes a lot of additional work.

So “thin air” is a bit of stretch and the marketing tagline “Meat Made from Air” stretches the depiction of reality near to the breaking point. But, it doesn’t mean the technology is still not potentially amazing and transformational.

The reason is that the way plant-based proteins and other alternative proteins are made are often even less ‘natural’.

So, it will be interesting to see how the finished product of Air Protein grades out versus the titans of the alternative meat market – Beyond and Impossible – but from a marketing perspective, they are off to a strong start!

Image credit: Air Protein

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An Innovators’ Guide to Designing Sustainable Products

An Innovators' Guide to Designing Sustainable Products

GUEST POST from Chateau G Pato

In today’s rapidly evolving market landscape, sustainability is not just a buzzword—it’s a necessity. As innovators, the transition to designing sustainable products can no longer be postponed. Consumers are becoming increasingly eco-conscious, and regulatory bodies worldwide are imposing stricter environmental standards. But how do we design products that not only meet current demands but also anticipate future ones? Here’s a comprehensive guide for innovators eager to make a difference.

Understanding Sustainability in Product Design

Sustainability in product design involves creating products that are environmentally friendly throughout their lifecycle—from sourcing raw materials to manufacturing, and even disposal. This approach can result in a reduced carbon footprint, less waste, and ultimately a positive impact on the planet.

For a deeper understanding, refer to our article on Sustainability Requires Doing Less Not More to see how top brands integrate sustainable practices in their processes.

Case Study 1: Patagonia’s Eco-Friendly Materials

Patagonia, renowned for its outdoor apparel, stands as a shining example of sustainable product design. The company’s commitment to environmental responsibility is evident in its choice of materials. Patagonia has pioneered the use of recycled plastics and organic cotton, reducing its environmental impact significantly.

In 1993, they were one of the first companies to introduce fleece made from recycled plastic soda bottles, setting a benchmark for material innovation. By using recycled materials, Patagonia not only lessens its carbon emissions but also diverts significant amounts of waste from landfills.

Design Principles for Sustainable Products

When designing sustainable products, consider the following principles:

1. Circular Design

Circular design aims to eliminate waste and ensure products remain viable in a closed loop. This involves considering how a product can be reused, re-manufactured, or recycled at the end of its lifecycle. For example, designing modular products that can be easily disassembled and upgraded promotes longevity and resource efficiency.

2. Energy Efficiency

Products should consume minimal energy during usage. This principle not only reduces the carbon footprint but also cuts down on operational costs for consumers. Energy star ratings for appliances are a great example of how energy efficiency can be a selling point.

Case Study 2: Tesla’s Energy Innovations

Tesla has revolutionized the automotive industry with its electric vehicles. Their cars are designed with sustainability in mind, as they emit zero emissions and rely on renewable energy sources. Tesla’s innovation extends beyond the product itself to include their giga-factories, which are powered by sustainable energy and produce batteries with a minimal carbon footprint.

Tesla’s approach to sustainability lies not only in designing eco-friendly cars but also in creating an ecosystem where the production and consumption of energy are sustainable. This makes them a leading figure in the integration of sustainable practices and product innovation.

Implementing a Sustainable Design Process

Developing a sustainable design process requires a systemic approach:

1. Conduct a Lifecycle Assessment

Understand the environmental impact of your product at every stage of its life. A lifecycle assessment (LCA) provides insights into areas where improvements can be made, be it in material selection, manufacturing, distribution, or disposal.

2. Collaborate and Educate

Work with stakeholders across the supply chain to promote sustainable practices. Educate your team about the latest sustainable design methodologies and technologies. Encouraging an organizational culture that values sustainability is key to innovative eco-friendly product development.

3. Leverage Technology

Technological advancements offer incredible opportunities to enhance sustainability. From designing digital twins for product simulations to using AI for optimizing supply chains, technology can be a significant enabler of sustainable product design.

Conclusion

Designing sustainable products is not only essential for environmental stewardship but also serves as a strategic advantage in today’s market. By following principles such as circular design and energy efficiency, and learning from industry leaders like Patagonia and Tesla, innovators can ensure their products align with modern sustainability demands.

For more insights on fostering a culture of innovation within your organization, explore our resource on The Key Steps to Fostering a Culture of Collaboration in Innovation.

As we move forward, the call to action for innovators is clear: integrate sustainability not as a feature but as a core aspect of your product design. By doing so, you’re not only contributing to a healthier planet but also positioning your products as leaders in the market of tomorrow.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Pexels

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Mentors Advise and Sponsors Invest

Mentors Advise and Sponsors Invest

GUEST POST from Arlen Meyers

Whether you are a physician entrepreneur or intrapreneur, the primary thing that matters is that you can recruit people to help you and find the assets you need to be successful.

In the initial stages of your career, one of the most important things you can do is build relationships that will have a significant impact on your life over time. These five relationships can accelerate your path to a promotion, increase your visibility within an organization, and stretch you beyond your comfort zone into to the leader you aspire to be.

  • Mentor: A mentor can help you broaden your functional expertise, grow your emotional intelligence, and learn your company’s unwritten rules.
  • Sponsor: While mentors give you advice and perspective, sponsors advocate on your behalf and in some cases, directly present you with career advancement opportunities.
  • Partner: A partner is an ally or peer who can serve as a sounding board to broaden your perspective. This relationship is fueled by trust, a shared drive to succeed, and the recognition that you can do better together.
  • Competitor: Competition between peers is inevitable. And, when used correctly, it leads to improved performance, breakthrough ideas, and greater drive to get things done.
  • Mentee: Becoming a mentor will teach you how to bring out the best in others, recognize their strength, give feedback, and coach. In turn, it will push you to be better and to strive for more.

For workers just starting their careers, remote setups come with significant challenges, according to journalists Anne Helen Petersen and Charlie Warzel. While companies adapted to get work done virtually, in-person policies such as mentorship programs and networking events did not always make the transition, leaving new employees feeling adrift. When the authors asked early-career workers what resources they’d most benefit from, many wanted a “clearly delineated mentor who — crucially — was not also their supervisor or in charge of evaluating their performance.”

There’s an old African proverb that says, “It takes a village to raise a child.” The idea here is that young people need to interact with and build relationships with a variety of people to grow up well-versed and thrive. This can also be applied to the workplace, specifically to early career professionals.

In the initial stages of your career, one of the most important things you can do is build a village of your own. We’re not talking about a college network, LinkedIn friends, or the people who you met one time at a conference. We’re referring to the relationships that will have a significant impact on your life over time — ones that can accelerate your path to a promotion, increase your visibility within an organization, and stretch you beyond your comfort zone into to the leader you aspire to be.

Throughout our careers as executive coaches, we’ve seen success manifest as a result of these connections. In fact, there are five relationships that we believe are key to anyone’s professional growth. Think of them as your personal board of directors. It will take time to build meaningful relationships with each, so you better start NOW.

1. The Mentor

When a more experienced person teaches someone new, the knowledge transfer that takes place is unparalleled. Some of the most successful people ever have mentors to thank (in part) for their careers. Treasury Secretary Larry Summers mentored Facebook COO Sheryl Sandberg. Author and poet Maya Angelou mentored Oprah Winfrey, and music legend Ray Charles mentored the equally talented Quincy Jones.

Think of a mentor as the north star that will keep you on track when you’re feeling lost at work. They are the one person inside (or outside) of your organization who you can turn to for guidance — whether you are looking to expand your industry knowledge, navigate a difficult conversation, listen to feedback on a project, or get some encouragement when times are tough. They are reliable, wise, and most importantly, honest. Mentorship is all about having challenging conversations that help increase your self-awareness and help you grow both personally and professionally.

Great mentors are often proven leaders who have navigated corporate politics and advanced their career within an organization or industry that aligns with your longer-term goals. To find one, think about someone whose path you deeply admire but is still within reach, someone who may actually respond to your email or LinkedIn message. A potential mentor has to be open to forming a professional relationship with you because, more often than not, they’re pressed for time and mentoring takes effort.

Once you’ve identified a potential mentor, reach out to them in writing. Don’t start with “Would you be my mentor?” These kind of bonds form slowly after you’ve both had a chance to interact and build trust. Instead, share one or two things you admire about their work, and explain why you’re contacting them in the first place. You might say, “I attended the digital conference last week and was intrigued by your talk on what makes content go viral. I’m new to this field, and I’m interested in specializing in video production. I’d love to hear your career story and how you got here. Would it be possible for us to have a quick video chat sometime within the next couple of weeks so I can learn more?”

After your initial meeting, take the time to engage with them regularly — potentially quarterly or bimonthly — updating them on your projects, progress, and achievements. This will help you develop a reputation as someone who can manage stakeholders and deliver what you set out to do. Building a strong personal brand by displaying your competence, experience, and positive attitude is an effective way to attract the interest of powerful people at your company. Potential mentors will want to advise someone who is already on an upward trajectory.

2. The Sponsor

While mentors give you advice and perspective, sponsors advocate on your behalf, and in some cases, directly present you with career advancement opportunities. They play a role in the “behind closed doors” conversations that you may not be included in, and can support your boss in advocating for you in front of other members of the leadership team.

Morgan Stanley’s Managing Director Carla Harris gets it right in her TED Talk. “A mentor, frankly, is a nice-to-have,” she says, “but you can survive a long time in your career without one. You are not going to ascend in any organization without a sponsor.”

Research backs her up. A junior manager with a sponsor is 21% more likely to climb up the career ladder than someone in the same position without one. The global think tank and advisory group Coqual even devised the phrase the “sponsor effect” to describe how high power is transferred in the workplace. Their research found that “one in four white men in the middle ranks of workplaces have sponsorship, but only one in eight women and just one in 20 minorities have them,” indicating opportunities for greater sponsorship among gender and diverse groups for advancement.

To find a sponsor, you need to begin by showing people in your organization that you’re someone worth advocating for. This means you must be great at what you do — and your work must be visible.

Start by thinking about what unique skills, cultural knowledge, or generational life experiences you can share with your organization that will add value to their mission and help them reach outstanding goals. For example, if you work at an agency that is looking to bring innovative advertising offerings to their clients, your manager might be interested in learning more about emerging video-sharing networks like TikTok or live-streaming platforms like Twitch. If you have first-hand experience with these technologies, then offer to host a zoom “brown bag” lunch to share your knowledge.

Sponsors, like mentors, are in high demand and difficult to recruit. But if you develop a standout reputation, they might end up coming to you. Alternatively, you may be able to ask your mentor to make an introduction or reach out yourself for an introductory chat over coffee. Whatever you do, the first time you meet with a potential sponsor, be sure to enter the conversation with a purpose. Ask them questions about their career path, work, passions, and goals. Then, share your own. You want to build a foundation of good intention and rapport.

3. The Partner

A partnership is a mutually beneficial peer relationship. It is fueled by trust, a shared drive to succeed, and the recognition that you can do better together. Your partner is an ally who can serve as a sounding board to broaden your perspective, a collaborator to tackle problems with, and a connector that can help you build out your personal brand and expand your network.

Your partner is not always your work BFF. This relationship is more transactional. You each have an explicit intent to elevate yourselves by elevating each other.

One powerful example of a partnership can be observed through the women in President Obama’s administration. They used an “amplification” strategy to support one another and make their collective voices heard. When a woman made a key point during a meeting, the other women would repeat it, giving credit to its author.

Simply put, finding a partner is similar to finding a co-founder — look for someone whose personality and work ethic complement your own. You want a person who will fill the gaps in your working style. For instance, if you are more of an introvert who avoids public speaking, look for a partner who enjoys presenting and will promote your shared projects when doing so. If you are a strategic, big-picture person who doesn’t thrive with the details, look for a partner who is strong in analytics and operations.

It’s also important to choose a partner, such as a peer or cross-functional team-member, who are working towards the same outcome as you.

A good first step towards building this relationship is becoming an advocate for other people’s work. Pay attention to who reciprocates your enthusiasm. They may be a good candidate for the role. Ultimately, what makes a partnership work is the idea that you two will be more successful together.

4. The Competitor

The business world is full of rivalries: Steve Jobs vs. Bill Gates. Jeff Bezos vs. Elon Musk. Indra Nooyi vs. Irene Rosenfeld. Some of these rivalries have resulted in amazing breakthroughs.

Competition can be healthy if it’s focused on achieving results (a win-win) rather than battling for resources (a win-lose). When used correctly, it can serve as a motivation to hone and improve your skills and lead to improved performance, breakthrough ideas, and a greater drive to get things done.

Your competitor could be your ally or even your partner. Imagine that you and a peer come up with two great ideas for executing a project. You know that both of you have the potential to think up unique and separately effective solutions. Instead of butting heads and trying to choose one over the other, how might the end result look if you collaborated and came up with something that’s much more effective and valuable?

That’s what competitors can do. The idea is to win, not win over.

Remember that competitive relationships show up naturally at work. As Dr. Stephen Covey states in his business classic The 7 Habits of Highly Effective People, a win-win attitude possesses three vital character traits; integrity, maturity, and abundance mentality. So, choose your competitor after evaluating these traits. Once you have identified a potential competitor in your company, schedule a one-on-one meeting. One way to entice them to work with you, instead of against you, is to have a vulnerable conversation. Be sure to tell them you admire them professionally and consider them a formidable peer. Then, share your aspirations, ask them about their goals, and figure out if there are ways you can help each other succeed.

5. The Mentee

Physics Nobel Prize winner and Cal Tech Professor Richard Feynman coined the phrase, “If you want to master something, teach it.” Most of us have been teachers at some point in our lives. Whether we’re teaching our friends how to play a card game, our kids how to ride a bike, or our classmates how to better understand a difficult concept. No matter the situation, assuming the role of the teacher helps you gain greater clarity of a subject by breaking it down into simple steps, or by articulating a complex problem in a more understandable way.

At work, having a mentee serves this purpose — it allows you to be the teacher. Whether you help onboard an intern or assist a new colleague in navigating the specifics of a project they’ve been assigned, you learn more by teaching more.

Becoming a mentor also helps hone important soft skills that every leader should have: strong communication, creativity, and empathy. Employers are looking to groom leaders who can provide clear direction, be innovative problem solvers, and who have emotional intelligence. As a mentor, you are a leader and role model. You learn to bring out the best in others, recognize their strengths, give feedback, and coach. Thus, this role will push you to be better and to strive for more.

Seek out these opportunities internally by looking for interns or new employees that may need help settling in. You can also do this externally by mentoring in affinity organizations such as your alma mater or a non-profit. That said, if done at work, being a mentor will give you more visibility and help build up that good reputation we discussed.

Sometimes forming these relationships will happen randomly and without effort. But you can accomplish so much more if you are open and intentional about it. So, don’t leave things to chance. As the Roman philosopher Seneca puts it, “Luck is what happens when preparation meets opportunity.”

Some will be teachers to educate you. Some will be coaches who teach you a skill. Some will be mentors who help you develop as a person.

Mentoring can be a challenge as workers and students are more diversified.

Some of those people will be advisors who offer guidance about how to grow your company.. Some will be mentors who typically develop a more meaningful and deeper relationship that has a more lasting impact. Here are some dos and don’ts about mentoring. One is if you are terrible at relationships, don’t volunteer to be one. Stick with being a thought or key opinion leader or role model. It will save both you and your mentees a lot of disappointment.

But, most need not mentors, coaches or advisors, but rather sponsors who not only give you advice and support, but invest in you and your ideas with the expectation, like all investors, that they will get some defined, measurable return.

The ROI does not need to be just money, although generating revenue via a new program or offering helps. Other valuable deliverables are innovative ways to move forward the mission, a tool to recruit new students or employees, a way to motivate or retain existing employees, faculty to students or something that improves the customer experience.

Take the case of Dr. Smith, who was a highly regarded specialist in her field, hired to “change how we do things around here”. During the interview process, everyone expressed support and said all the right things. It worked. Unfortunately, when Dr. Smith arrived 8 months later, many in leadership positions had left or had been fired, Dr. Smith had a hard time finding someone willing to support her change agenda and, instead, was left being subsumed by the status quotidiens and an unsupportive department chairman.

For intrapreneurs, engaged employees trying to act like entrepreneurs adding value to their organizations, finding sponsors can sometimes be more difficult than finding angels or more typical investors in companies. If you are an intrapreneur looking for a sponsor, here are ten tips:

  1. Pick your spot carefully. Be sure you work on a problem that is important, not just interesting. Important means it’s something that the sponsor might want to see happen. Interesting is something that just piques your interest.
  2. Use an effective pickup line. Craft a value proposition that covers the bases and tells the story to hook potential sponsors and in no uncertain terms makes clear what’s in it for them if they give you their support and you are successful.
  3. Network before you have to. Build connections and relationships early and develop them. It starts when you are thinking of applying for a new job and need to build a potential support system at the new place.
  4. Don’t just focus on those above you in the food chain. Colleagues, coworkers and friends can be great sources of support as you move your project forward.
  5. Test a little, learn a lot. Do a pilot project or experiment to test your proof of concept. Use the results to sell your ideas to sponsors.
  6. Be careful about asking for forgiveness instead of permission .
  7. Practice intrapreneurial survival skills.
  8. Build your bench strength to go to when your sponsor gets cold feet, gets fired, moves on or retires.
  9. Think impact, scalability and sustainability. Create and validate a business model that will assure growth, sustainability and impact and that can be executed with some high level of assuredness.
  10. Think short term. While your vision might be to create something that will have long-term transformational impact, the sponsor will usually answer to someone or some thing that expects to see some immediate return on investment or signals that the effort is successful.

Getting buy in for your ideas from a manager or administrator in your organization is tough. They have conflicting claims on their time and resources and are forever doing the political calculus when it comes to placing bets. But, like most people, they buy emotionally and justify rationally and , at least at some level, they do the cost-benefit to factor in what’s in it for them and the organization. Be sure you have a good answer when you ask someone to sponsor you.

Image credits: Pixabay

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Evolving the Innovation Mindset from Resistance to Resilience

Evolving the Innovation Mindset from Resistance to Resilience

GUEST POST from Art Inteligencia

In today’s rapidly changing business landscape, the lens through which we view innovation has vastly expanded. The innovation mindset is not solely about introducing new products or services; it’s about cultivating resilience and adaptability in an organization’s culture. Transitioning from a state of resistance to one of resilience is imperative for remaining relevant and competitive. This article delves into how organizations can evolve their innovation mindset, illustrated through case studies and actionable insights.

The Need for a Resilient Innovation Mindset

An organization’s journey towards resilience begins with understanding why change is resisted. Resistance often stems from fear—fear of the unknown, fear of failure, or fear of redundancy. To combat this, leaders must foster a culture of psychological safety where experimentation is encouraged, and failure is seen as a stepping stone to success.

To drive this point home, let’s explore how two organizations, Procter & Gamble and Airbnb, moved from resistance to resilience, revolutionizing their innovation ethos in the process.

Case Study One: Procter & Gamble

Procter & Gamble (P&G), a multinational consumer goods corporation, exemplifies resilience through their “Connect + Develop” program. Faced with the reality of saturated markets and increasing competition, P&G needed to innovate beyond traditional methods. This initiative encouraged external collaboration, drawing on ideas from external partners, thereby bypassing the traditional R&D exclusivity barrier.

The program’s success is attributed to a pivotal shift in mindset—from resisting external ideas to embracing them as a viable source of innovation. P&G’s openness to external partnerships resulted in the birth of the esteemed Swiffer and Mr. Clean Magic Eraser brands. Learn more about How to Embrace Agile Leadership to Innovate at Speed.

Case Study Two: Airbnb

Unlike traditional hospitality companies, Airbnb was built on the principle of belonging anywhere, transforming how people travel. However, the path wasn’t smooth. In the face of regulatory challenges, marketplace trust issues, and the COVID-19 pandemic, Airbnb had to pivot rapidly and frequently.

Airbnb responded by focusing on building a resilient mindset—anticipating change and building flexible strategies into their core operations. Their strive for resilience is evident in their shift to offering online experiences during the pandemic, thus diversifying their service offerings and ensuring business continuity.

Creating a Culture of Resilience

Building resilience involves embedding specific attributes into your organizational culture: adaptability, agility, and anticipation. Organizations can initiate this transformation by leveraging the following strategies:

  • Encourage Continuous Learning: Invest in training and development that keeps pace with industry changes. A well-informed workforce can anticipate and react to changes proactively.
  • Embrace Diversity: Diverse teams bring varied perspectives which can lead to creative solutions that a homogeneous group might overlook.
  • Implement Flexible Structures: Encourage cross-functional teams and fluid roles to allow faster response times to challenges and opportunities.
  • Support Experimentation: Develop a framework where experimentation is incentivized, and risk-taking is normalized.

Conclusion

The shift from resistance to resilience in innovation is not an overnight process. It involves substantial cultural shifts and a commitment to ongoing adaptation. By learning from pioneers like P&G and Airbnb, organizations can adopt a framework that allows for flexibility and resilience. The key is to encourage a mindset where employees are empowered to embrace change as a means to thrive in uncertainty.

In the ongoing battlefield of business innovation, resilience is not just a survival mechanism; it is a competitive advantage. As organizations strive to maintain relevance, resilience isn’t merely about bouncing back from adversity—it’s about moving forward stronger and more strategically poised than before.

Want to learn more about developing a resilient culture? Read our comprehensive guide on Building Resilient Organizations.

This article uses two case studies (P&G and Airbnb) to illustrate how organizations can move from resistance to innovation to resilience. The inclusion of internal links provides further reading opportunities for users interested in deepening their understanding of resilience and innovation.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Empathy Mapping for Deeper Customer Understanding

Empathy Mapping for Deeper Customer Understanding

GUEST POST from Chateau G Pato

In the ever-evolving landscape of customer-centric business, understanding your consumers is not just a competitive advantage; it’s a necessity. Customers are no longer satisfied with one-size-fits-all solutions. They demand personalized experiences and products that resonate with their needs and desires. How can companies achieve this level of understanding? Enter empathy mapping—a powerful technique that goes beyond traditional market research, offering profound insights into customer psychology and behavior.

What is Empathy Mapping?

Empathy mapping is a visual tool used by teams to gain a deeper understanding of their customers. At its core, it encourages organizations to step into the shoes of their clients, considering their thoughts, feelings, and experiences. The objective is to move beyond the quantitative data of market research and delve into qualitative insights that paint a rich, emotive picture of the customer. An empathy map is divided into sections, typically labeled:

  • Says: What the customer says in interviews or feedback.
  • Thinks: What the customer is thinking but may not vocalize.
  • Does: Actions the customer is observed to take.
  • Feels: The emotional state or attitudes of the customer.

Case Study 1: IDEO’s Approach with Ice Cream Innovation

When the renowned design firm IDEO was tasked with revolutionizing the ice cream eating experience, they turned to empathy mapping as a key component of their research process. IDEO conducted immersive interviews with ice cream consumers, using empathy maps to capture consumer experiences as they indulged in the sweet treat. Through this process, they discovered that consumers didn’t just care about flavor; they cared about the emotional experience surrounding ice cream eating, such as nostalgia and joy.

These findings allowed IDEO to ideate product concepts that enhanced these emotional experiences. They created solutions that focused on playful and nostalgic elements, ultimately driving a stronger emotional connection between the product and the consumer. IDEO’s success is a testament to how empathy mapping can reveal profound insights that lead to innovative solutions. To learn more about the role of emotion in innovation, consider reading our article on Building a Culture of Continuous Innovation.

Case Study 2: Airbnb’s Redemption Story

Airbnb’s journey to becoming a household name was fraught with challenges. Early on, the platform struggled to connect potential hosts with travelers, a gap that threatened its viability. Seeking a breakthrough, Airbnb’s team embraced empathy mapping. By actively engaging with both hosts and guests, they identified a critical disconnect: potential hosts were apprehensive about letting strangers into their homes, and guests were unsure about the consistency of experiences.

Armed with insights from empathy maps, Airbnb revamped its platform to foster trust. They introduced host profiles, reviews, and verification processes, addressing the underlying emotions of fear and uncertainty. This empathetic understanding catalyzed Airbnb’s growth, transforming it into a trusted platform for both hosts and guests. By prioritizing empathy, Airbnb didn’t just solve logistical issues; they built a community rooted in trust. For insights on fostering a culture of empathy within organizations, explore our piece on Importance and Ethos of Empathy in Business.

Implementing Empathy Mapping in Your Organization

To successfully implement empathy mapping, start by assembling a diverse team that includes stakeholders from different departments such as marketing, customer service, and product development. This diversity ensures a comprehensive perspective on customer experiences.

Here are some steps to get started:

  1. Define Your Subject: Choose a customer persona or a segment you wish to explore.
  2. Gather Data: Conduct interviews, surveys, and observations to collect qualitative data. Encourage open-ended responses to capture unvoiced emotions.
  3. Create the Empathy Map: Use a whiteboard or digital tool to visually organize the data into the four quadrants: Says, Thinks, Does, and Feels.
  4. Synthesize Insights: Analyze the empathy map to identify patterns, pain points, and opportunities.
  5. Iterate and Innovate: Apply these insights to drive innovations, optimize customer experiences, and tailor marketing strategies.

Conclusion

Empathy mapping is more than a tool; it’s a mindset shift. It transforms how businesses interact with their customers, emphasizing a holistic and profound understanding of their needs and desires. By integrating empathy mapping into your organization’s toolbox, you’re setting the stage for not just satisfied customers, but loyal advocates. As industries grow more competitive and consumer expectations evolve, empathy isn’t just advisable—it’s imperative.

Ultimately, the power of empathy mapping lies in its ability to humanize data, fostering innovations that resonate on a deeply personal level. Let’s put ourselves in the shoes of our customers and design a future where everyone feels understood and valued.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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