Voting Closed – Top 40 Innovation Bloggers of 2022

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For more than a decade I’ve devoted myself to making innovation insights accessible for the greater good, because I truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result, we are eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos with Braden Kelley and the Human-Centered Change and Innovation team. As a small thank you to those of you who follow along, we like to make a list of the Top 40 Innovation Bloggers available each year!

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020
Top 40 Innovation Bloggers of 2021

Do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, behavioral economics, collaboration, or design thinking?

Human-Centered Change and Innovation is now looking to recognize the Top 40 Innovation Bloggers of 2022.

It is time to vote and help us narrow things down.

The deadline for submitting votes is December 31, 2022 at midnight GMT.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions to this web site by an author will be a BIG contributing factor (through the end of the voting period).

You can vote in any of these three ways (and each earns points for them, so please feel free to vote all three ways):

Sending us the name of the blogger by @reply on twitter to @innovate
Adding the name of the blogger as a comment to this article’s posting on Facebook
Adding the name of the blogger as a comment to this article’s posting on our Linkedin Page (Be sure and follow us)

The official Top 40 Innovation Bloggers of 2022 will then be announced here in early January 2023.

Here are the people who received nominations this year along with some carryover recommendations (in alphabetical order):

Adi Gaskell – @adigaskell
Alain Thys
Alex Goryachev
Andy Heikkila – @AndyO_TheHammer
Annette Franz
Arlen Meyers – @sopeofficial
Art Inteligencia
Braden Kelley – @innovate
Brian Miller
Bruce Fairley
Chad McAllister – @ChadMcAllister
Chris Beswick
Chris Rollins
Dr. Detlef Reis
Dainora Jociute
Dan Blacharski – @Dan_Blacharski
Daniel Burrus – @DanielBurrus
Daniel Lock
David Burkus
Dean and Linda Anderson
Diana Porumboiu
Douglas Ferguson
Drew Boyd – @DrewBoyd
Farnham Street
Frank Mattes – @FrankMattes
Geoffrey A Moore
Gregg Fraley – @greggfraley
Greg Satell – @Digitaltonto
Helen Yu
Howard Tiersky
Janet Sernack – @JanetSernack
Jeffrey Baumgartner – @creativejeffrey
Jeff Freedman – @SmallArmyAgency
Jeffrey Phillips – @ovoinnovation
Jesse Nieminen – @nieminenjesse
John Bessant
Jorge Barba – @JorgeBarba
Julian Birkinshaw – @JBirkinshaw
Julie Anixter – @julieanixter
Kate Hammer – @Kate_Hammer
Kevin McFarthing – @InnovationFixer
Lou Killeffer – @LKilleffer
Manuel Berdoy

Mari Anixter- @MariAnixter
Maria Paula Oliveira – @mpaulaoliveira
Matthew E May – @MatthewEMay
Michael Graber – @SouthernGrowth
Mike Brown – @Brainzooming
Mike Shipulski – @MikeShipulski
Mukesh Gupta
Nick Partridge – @KnewNewNeu
Nicolas Bry – @NicoBry
Nicholas Longrich
Norbert Majerus and George Taninecz
Pamela Soin
Patricia Salamone
Paul Hobcraft – @Paul4innovating
Paul Sloane – @paulsloane
Pete Foley – @foley_pete
Ralph Christian Ohr – @ralph_ohr
Randy Pennington
Richard Haasnoot – @Innovate2Grow
Robert B Tucker – @RobertBTucker
Robyn Bolton – @rm_bolton
Saul Kaplan – @skap5
Shep Hyken – @hyken
Shilpi Kumar
Scott Anthony – @ScottDAnthony
Scott Bowden – @scottbowden51
Shelly Greenway – @ChiefDistiller
Soren Kaplan – @SorenKaplan
Stefan Lindegaard – @Lindegaard
Stephen Shapiro – @stephenshapiro
Steve Blank
Steven Forth – @StevenForth
Tamara Kleinberg – @LaunchStreet
Teresa Spangler – @composerspang
Tim Stroh
Tom Koulopoulos – @TKspeaks
Tom Stafford
Yoram Solomon – @yoram

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We’re curious to see who you think is worth reading!

5 Strategies to Avoid Common Pitfalls of Digital Transformation

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5 Strategies to Avoid Common Pitfalls of Digital Transformation

GUEST POST from Art Inteligencia

Digital transformation is an essential business strategy for businesses that want to stay competitive in today’s increasingly digital world. However, the process can be complex and intimidating, and it can be easy to fall into common pitfalls that can derail your progress or even lead to failure. Here are five strategies to help you avoid those pitfalls and ensure your digital transformation is successful.

1. Have clear objectives

Before beginning your digital transformation, you need to define your objectives. What do you hope to achieve? Are you trying to increase efficiency, reduce costs, or improve customer experience? Having a clear vision of what you want to accomplish will help guide your decisions and ensure you stay on track.

2. Invest in the right technologies

You need to make sure you are investing in the right technologies for your digital transformation. Doing a thorough assessment of your current systems and processes will help you identify what needs to be replaced or upgraded. Investing in the wrong technology can be a big waste of money and resources, so make sure to do your research.

3. Develop an implementation plan

Once you have chosen the technologies you need, you need to develop an implementation plan. This will help you stay organized and ensure that each step is completed in the right order. It should include timelines, budget, resources, and any other necessary details.

4. Get everyone on board

Digital transformation can only be successful if everyone in your organization is on board. Make sure to involve all key stakeholders in the process, from the top down. This will help ensure buy-in and support for the project, which is essential for its success.

5. Monitor and measure progress

Finally, you need to be sure to monitor and measure progress throughout the digital transformation process. This will help you identify obstacles and course correct if needed. You should also use metrics to measure success and make sure you are meeting your objectives.

By following these strategies, you can ensure your digital transformation is successful and avoid common pitfalls. With the right plan and commitment, you can reap the benefits of a digital transformation and stay competitive in today’s digital world.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Five Steps to Digital Transformation Success

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Five Steps to Digital Transformation Success

GUEST POST from Art Inteligencia

Digital transformation is increasingly becoming an integral part of businesses in the modern age, as companies seek to leverage technology to gain a competitive edge. But, while the potential benefits of digital transformation are tantalizing, it’s not always easy to make the transition. To ensure a successful digital transformation, here are five key steps you should consider.

1. Understand Your Goals

Before you begin your digital transformation, it’s important to understand your goals. What do you want to achieve with your digital transformation? Do you want to improve customer service, create a more efficient process for managing data, or something else entirely? Being clear on your goals will help you to focus your efforts and ensure you’re making the most of your digital transformation.

2. Develop a Strategy

Once you’ve established your goals, you’ll need to develop a strategy for achieving them. What technologies and processes will you need to implement? What resources and personnel will you need to make it happen? Having a clear strategy will help to ensure success, as you’ll have a roadmap for getting from A to B.

3. Focus on the Customer Experience

Digital transformation should always be focused on the customer experience. How will the changes you’re making improve the customer experience? Will they make it easier to purchase products or services? Will they make it faster to access customer service? By focusing on the customer experience, you can ensure your digital transformation is successful.

4. Invest in Technology and Resources

Digital transformation is an investment, and you’ll need to invest in the right technologies and resources to make it successful. This could include investing in new software, hardware, personnel, and training. While these investments may be costly, they’re necessary in order to ensure the success of your digital transformation.

5. Plan for Change

Finally, it’s important to plan for change. Digital transformation can be disruptive to your business, so it’s important to plan for the changes and prepare your team for the transition. This could involve training staff on new technologies, creating a communication plan to keep everyone in the loop, and establishing processes for dealing with any issues that may arise.

Digital transformation can be a daunting process, but it can also be incredibly rewarding. By following these five key steps, you can ensure your digital transformation is successful and that your business can reap the rewards.

Image credit: Pixabay

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The Anticipatory Leader

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Shifting from Reacting to Predicting Disruption

The Anticipatory Leader

GUEST POST from Chateau G Pato

The vast majority of organizational leadership today operates in a state of perpetual reaction. We manage by dashboard, optimize by quarterly report, and respond to crises only after they hit the headlines. This is the Victim Mindset of Leadership — believing that external disruption is an unavoidable, random event that must be absorbed. While this reactive approach might ensure short-term stability, it guarantees long-term decline.

In a world defined by exponential technology and complex global systems, the future belongs to the Anticipatory Leader. This is not about crystal balls or psychic predictions; it is a systematic, Human-Centered approach to sensing and preparing for future shifts before they become crises. It is the core capability that allows an organization to become the disruptor, rather than the disrupted. This shift requires trading the comfortable illusion of stability for the strategic discomfort of informed foresight.

The Three Domains of Anticipatory Leadership

Anticipation is built on a structured commitment to looking beyond the immediate horizon. It moves the leader from the transactional (managing today) to the transformational (designing tomorrow) across three key domains:

Sensing and Signal Detection (The ‘Where’):
This involves actively seeking weak signals — small, early indicators of massive change that are often dismissed as fringe ideas or anomalies. Reactive leaders only see trends; anticipatory leaders see inflection points. This means looking beyond industry trade journals into adjacent industries, geopolitical shifts, and emerging scientific research. It requires building diverse networks outside the company walls.
Scenario Mapping and Future Prototyping (The ‘What If’):
Anticipatory leaders refuse to plan for just one future. They create three to five plausible future scenarios based on their detected signals. These scenarios aren’t forecasts; they are mental models used to stress-test current strategies. Crucially, they use these scenarios to engage in Future Prototyping — building Minimum Viable Solutions (MVS) for future needs today, before the market demands them.
Building Organizational Adaptability (The ‘How’):
The best prediction is useless if the organization cannot pivot quickly. Anticipatory leadership requires embedding Agility and Resilience across the entire enterprise. This means flattening hierarchies, democratizing decision-making (empowering the edge), and constantly practicing unlearning — discarding outdated assumptions about the market, the customer, and the business model. This organizational fluidity is the ultimate defense against disruption.

Case Study 1: The Retail Giant and the E-Commerce Threat (The Cost of Reaction)

Challenge: The Slow Decline of Brick-and-Mortar Revenue

A massive, decades-old general merchandise retailer saw the emergence of e-commerce in the late 1990s not as a threat, but as a niche for booksellers. Their leadership was reactive, focused only on optimizing the square footage of their existing stores.

Anticipatory Leadership Intervention (Failure):

The retailer failed to detect the crucial weak signal: the shift in consumer expectations toward convenience and limitless choice. They ran a single, optimistic scenario: “Online sales will remain under 5% of total retail.” This reductionist view meant they did not prototype alternative logistics models (e.g., last-mile delivery, in-store pickup) until their market share began a terminal decline. Their leadership waited until the disruption was a crisis before reacting, resulting in an expensive, years-long struggle to catch up and a permanent loss of market leadership. The cost of reaction is always exponentially higher than the investment in anticipation.

The Human-Centered Imperative of Foresight

Anticipatory Leadership is inherently Human-Centered. It recognizes that the future is not found in spreadsheets alone; it’s found in the unmet, often un-articulated, needs of humans. By systematically looking for signals in human behavior — how younger generations are spending their time, how environmental awareness is shaping purchasing, or how trust is being fractured by digital life — the leader can predict the behavioral inflection points that drive market change.

Furthermore, leading through foresight mitigates the employee fear of change. When change is announced as a reaction to a competitor’s move, employees feel panicked and betrayed. When change is presented as the execution of a strategy anticipated two years ago, it breeds confidence and a sense of strategic purpose.

Case Study 2: The Software Company and the Open-Source Wave (The Power of Anticipation)

Challenge: The Commoditization of Proprietary Technology

A successful enterprise software company, whose entire business model was based on expensive, proprietary licensing, faced the rising tide of open-source software (OSS) in the early 2000s. The traditional leadership instinct was to view OSS as “low quality” or “non-commercial.”

Anticipatory Leadership Intervention (Success):

A small, empowered foresight team within the company detected a weak signal: the cultural shift among top developers who increasingly valued collaboration and transparency over vendor lock-in. Instead of dismissing OSS, the leadership team mapped two extreme scenarios — one where OSS failed, and one where it became the global standard. They quickly realized the latter was plausible and highly destructive to their core business.

Their action was anticipatory: they made a strategic pivot by quietly investing in and contributing heavily to several key OSS projects, and then repositioned their proprietary product not as a stand-alone license, but as a Premium Service Layer built on top of the open-source infrastructure. This shift transformed them from an expensive vendor into a trusted ecosystem partner, securing a new recurring revenue stream and attracting the very talent their competitors were losing. They predicted the disruption and changed their business model before their revenue plateaued.

Conclusion: Making Anticipation Your Operating System

The time lag between a disruption beginning and it hitting your P&L is shrinking every year. You cannot wait for the data to confirm what common sense and human insight already suggest. The Anticipatory Leader does not fear the future; they design for it.

“Reactive leaders spend their time climbing out of holes. Anticipatory Leaders focus on where to dig the next one. That gap is the difference between survival and sustained market dominance.” — Braden Kelley

Make sensing the future a daily habit, not an annual planning exercise. Your essential first step: Empower your best people to spend 10% of their time focused entirely on weak signals outside your current strategic boundary. This small investment in foresight is the greatest insurance policy you can buy against being disrupted.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Pexels

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Problems vs. Solutions vs. Complaints

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Problems vs. Solutions vs. Complaints

GUEST POST from Mike Shipulski

If you see a problem, tell someone. But, also, tell them how you’d like to improve things.

Once you see a problem, you have an obligation to seek a solution.

Complaining is telling someone they have a problem but stopping short of offering solutions.

To stop someone from complaining, ask them how they might make the situation better.

Problems are good when people use them as a forcing function to create new offerings.

Problems are bad when people articulate them and then go home early.

Thing is, problems aren’t good or bad. It’s our response that determines their flavor.

If it’s your problem, it can never be our solution.

Sometimes the best solution to a problem is to solve a different one.

Problem-solving is 90% problem definition and 10% getting ready to define the problem.

When people don’t look critically at the situation, there are no problems. And that’s a big problem.

Big problems require big solutions. And that’s why it’s skillful to convert big ones into smaller ones.

Solving the right problem is much more important than solving the biggest problem.

If the team thinks it’s impossible to solve the problem, redefine the problem and solve that one.

You can relabel problems as “opportunities” as long as you remember they’re still problems

When it comes to problem-solving, there is no partial credit. A problem is either solved or it isn’t.

Image credit: Pixabay

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Intrapreneurship 2.0

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Empowering Employees to Be Startup Founders

Intrapreneurship 2.0

GUEST POST from Art Inteligencia

The single biggest threat to a successful, established company is rarely an external competitor; it is the Internal Antibody. This is the organizational immune system that attacks new ideas, citing rigid budget cycles, resource constraints, and ‘the way we’ve always done things.’ This institutionalized resistance is why so many large organizations fail to capitalize on the single greatest source of innovative ideas: their own employees.

Intrapreneurship 1.0 was about suggestion boxes, pitch competitions, and “20% time” — nice initiatives, but often disconnected from the strategic core, quickly defunded, and politically vulnerable. Today, in the age of rapid, complex disruption, we need Intrapreneurship 2.0: a systemic approach that treats internal innovators not as suggestion-givers, but as legitimate Startup Founders with the mandate, resources, and protection needed to scale. This is how you unlock a continuous capability for internal disruption.

The Three Pillars of the Intrapreneurial Operating System

To transition from a siloed corporate structure to a decentralized innovation engine, an organization must build three pillars, transforming its internal operating system to mimic a venture capital firm.

The Seed Funding and Protection Pillar:
The greatest barrier for an intrapreneur is not generating the idea, but navigating bureaucracy. Intrapreneurship 2.0 requires a dedicated, independently governed Internal Venture Fund separate from the traditional P&L and capital expenditure budget. Most importantly, it requires a “safe harbor” — a leadership commitment to shield these projects from the corporate antibodies, protecting the innovator’s career, even if the project fails after a disciplined experiment.
The Governance and Autonomy Pillar:
Intrapreneurs must have high autonomy over their team, budget, and execution methodology. Their reporting structure should be to an impartial “Innovation Review Board” (IRB), modeled after a VC board of directors, not to their traditional department head. This allows them to move with startup speed, pivoting based on market data rather than political consensus or departmental inertia.
The Talent and Rewarding Pillar:
Innovation is a retention strategy. The rewards for successful intrapreneurial ventures must be commensurate with the risk taken. This goes beyond a one-time bonus; it must include genuine equity-like incentives (e.g., profit-sharing on the new business line), career advancement into a new business unit established around the innovation, or formal recognition as a Chief Intrapreneur. This elevates internal innovation from a side project to a viable, exciting career path.

Case Study 1: Transforming Legacy Hardware into a Service Model

Challenge: Stagnant Revenue in a Global Industrial Manufacturer

A multi-billion-dollar industrial equipment company faced declining revenue as its traditional hardware sales became commoditized. The future was in “Equipment-as-a-Service” (EaaS), but the legacy sales force and technology platforms lacked the agility to transition.

Intrapreneurship 2.0 Intervention:

The leadership team sponsored a small, cross-functional team to form a fully-funded internal startup, deliberately naming it to sound external: Synergy Tech Solutions. The team was explicitly tasked with building the EaaS platform and customer experience outside of the main P&L. They were given a two-year budget and full autonomy to choose their cloud infrastructure and agile pricing model. Crucially, a formal Executive Steering Committee acted as their impartial VC board, providing guidance but never vetoing their market experiments. When the new service generated its first $10M in Annual Recurring Revenue (ARR), the core intrapreneurial team was given the option to merge their unit back into the core with significant promotion and profit sharing, effectively transitioning from founders to general managers.

The Anti-Bureaucracy Toolkit

The single greatest tool for the intrapreneur is the ability to say no to corporate overhead. Intrapreneurship 2.0 recognizes that speed is the only currency that matters. Leaders must provide a practical “Anti-Bureaucracy Toolkit” that includes:

Pre-Approved Legal Templates: Quick contracts for small vendors or pilot customers, bypassing the standard six-week legal review.
Shadow IT Access: Permission to use modern, rapid prototyping software (often blocked by corporate IT and security policies) with agreed-upon guardrails.
Fast-Track Procurement: A simplified purchasing card with a higher limit for immediate needs, eliminating cumbersome Purchase Order (PO) processes.

Case Study 2: Solving Internal Talent Drain with an Innovation Marketplace

Challenge: Losing Top Talent to Startups and Internal Siloing

A large technology company suffered from talent drain as its best engineers left to join external startups. Simultaneously, internal talent was siloed and locked into non-strategic maintenance work.

Intrapreneurship 2.0 Intervention:

The company created an Internal Innovation Marketplace, essentially an internal job board for mission-driven, intrapreneurial projects. Any employee with an approved idea could post a “Team Request” for talent. The powerful shift was institutionalizing a formal Talent Mobility Policy that allowed employees to dedicate 100% of their time to an internal startup for a defined period (6-12 months) with a dedicated manager bypass for high-priority projects. This marketplace acted as a decentralized innovation incubator. It gave existing employees the startup experience they craved — ownership, speed, and mission — without having to leave the company. Within 18 months, the company successfully launched four new business lines, and top talent attrition was cut in half, proving that the best retention strategy is often internal disruption.

Conclusion: Scaling the Founder’s Mindset

Intrapreneurship 2.0 is the evolution of innovation culture. It’s not a program; it’s an organizational design decision. It is the recognition that the person closest to the customer pain or the technical opportunity is often a mid-level employee, not an executive.

“If you want to create a culture of continuous innovation, you must stop treating your best ideas as suggestions and start treating your best people as founders. Give them the key to the innovation vault and the mandate to drive change.” — Braden Kelley

The time for hesitant, half-measures is over. Embrace the principles of Intrapreneurship 2.0 to transform your workforce into a legion of nimble, motivated internal entrepreneurs, securing your future through your own capacity for disruption. Your first step: Audit your current innovation budget and separate 10% into a true, autonomous Internal Venture Fund.

For more on this topic I encourage to explore the writings of my friend Braden Kelley, a two-time best-selling author, including Charting Change and Stoking Your Innovation Bonfire, and the creator of the Human-Centered Change™ methodology. He helps organizations drive innovation, overcome resistance, and embed continuous change capabilities.

Image credit: Pixabay

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Ten CX and Customer Service Predictions for 2023 – Part One

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Ten CX and Customer Service for 2023 - Part One

GUEST POST from Shep Hyken

We are in a strange time. For the past two and a half years, we have experienced one hurdle after another. It started with the pandemic, moved into supply-chain problems that merged with employment issues, and to top it all off, we’re experiencing a rough economy. While the difficulties hit some industries harder than others, every company or brand has had to show a level of nimbleness and flexibility to stay ahead, if not just stay in business. Some companies figured it out, and some are still finding their way. Regardless, the following predictions could give you some food for thought in how to navigate the next year and beyond.

1. Customers Will Be Smarter and More Demanding Than Ever

Each year, I start the list with a similar prediction. It seems that our customers are smarter than ever when it comes to customer service and experience. They are getting the type of experience they want from certain companies and brands, and then they expect it from just about anyone they do business with. All of our customers, regardless of our type of business (B2B, B2C, B2B2C) are consumers. Certain B2C rockstar brands are teaching our customers what good service is like, and it’s become the expectation (and hope) of every customer that they will get a similar experience from any type of business.

2. Companies Will Focus as Much – Maybe More – on Employees Than They Do on Customers

What has been termed The Great Resignation wasn’t so much about employees quitting work to retire. They were quitting to move to better jobs. Companies that haven’t been employee-focused have struggled to keep some of their best people. Just as you work to attract and keep your best customers, you want to do the same with your employees. The cost of turnover, hiring and training can be far greater than an increase in salary and benefits. And don’t forget the appreciation factor. Just as you appreciate your customers, you should appreciate your employees. And a powerful byproduct of this effort is the customer experience. What’s happening on the inside of a company is felt on the outside by the customer.

3. Customers’ Expectations of the ‘Basics’ Continue to Rise

The basics of a good customer experience are really simple. Customers want employees who are kind and helpful. They want to easily reach the right customer support person. They expect employees to be knowledgeable about the company’s products and services. They want faster customer support responses from email, messages or text. Yes, these are the basics and they seem so simple, but that doesn’t mean they are easy to execute consistently. Our customer service research (sponsored by Amazon) found that year over year, customers’ expectations of these basics increased. The research also found that 49% of customers had more bad customer service experiences in the past year compared to the year before. Going back to Prediction No. 1, it’s the rockstar companies and brands that are setting the right example and raising the bar—and thereby raising customers’ expectations. The message is clear. Focus on the basics. They are the foundation of your customer service and CX strategies.

4. Personalization Gets More Personal

Up until recently, personalization had been used just to segment customers into several personas. Today, customers are experiencing hyper-personalization, treating them as individuals versus part of a larger group in a company’s database. Perhaps a better term for personalization would be individualization. In our customer service research, 74% of customers we surveyed said a personalized experience is important. A personal or individualized experience will endear the customer to the company, creating a greater chance of repeat business and even customer loyalty.

5. Some Companies Will Make the Mistake of Cutting Expenses in the Wrong Place

As many companies experience the pressures of the economy (and supply chain delays and employee issues), they will begin to make changes. Customers are spending less, and costs are going up. That’s not a good formula but it’s what we are forced to work with, and the result is companies being more careful about how they spend money. As this applies to customer experience, companies will be looking for places to cut costs and save money. The big mistake is if they cut in the areas of customer service and experience, leaving them vulnerable to competition and taking away their market share. Unfortunately, if history repeats itself, and I predict it will, many companies and brands will make this mistake. Hopefully, your company isn’t one of them. One of the worst places to cut is anywhere the customer will notice.

Well, that’s the first five of my ten predictions for 2023. Come back for the remaining five predictions next week.

This article originally appeared on Forbes

Image Credit: Pixabay

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Systems Thinking Meets Empathy

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Designing Solutions for Interconnected Problems

Systems Thinking Meets Empathy

GUEST POST from Chateau G Pato

For decades, organizational innovation has been dominated by a mindset of reductionism: breaking a complex problem into smaller, manageable parts. We optimize the part, declare victory, and are often shocked when the whole system breaks down. We’ve managed to perfect the gear, but forgotten how the clock works.

Today’s challenges — digital transformation, climate resilience, supply chain volatility, and toxic organizational culture — are not isolated problems. They are interconnected systems. Solving them requires a fusion of two powerful disciplines that, when combined, create a force multiplier for change: Systems Thinking (the structural view) and Empathy (the human view).

This fusion is the essence of designing truly holistic and sustainable solutions. It moves us beyond mere product fixes to genuine systemic transformation.

The Failure of Incremental Optimizations

The core trap of reductionist thinking is the Unintended Consequence. Consider the classic example of optimizing a call center. By focusing purely on reducing the “Average Handling Time” (AHT), you successfully lower labor costs (an optimized part). But the system responds by increasing customer frustration, spiking repeat calls, and driving employee burnout (a systemic failure). The local win leads to a global loss.

Systems Thinking forces us to zoom out, seeing the organization not as a hierarchy of departments, but as a network of feedback loops. It requires identifying leverage points — small changes that yield large, lasting results — rather than just hammering on symptoms.

Empathy: The Only Way to Map the Human System

Where Systems Thinking provides the map of structure, Empathy provides the coordinates of human behavior. A map of the system is useless if it doesn’t accurately represent the people within it. You can’t identify a leverage point in a human system without understanding the motivations, fears, and cognitive biases that govern behavior.

Human-Centered Design (HCD) uses empathy to uncover latent needs, but when scaled to address large systems, that empathy must be elevated. It becomes about mapping the human-to-human and human-to-process connections. This qualitative understanding reveals the true cultural and emotional feedback loops — the places where fear reinforces inertia, or where purpose creates a virtuous cycle.

The Integrated Approach: Five Steps to Systemic Empathy

1. Define the Boundary with Humility:
Use Systems Thinking to define the true scope of the problem. Which external stakeholders, historical decisions, and seemingly unrelated departments are truly influencing the issue? We must resist the urge to draw the boundary too tightly around our own silo.
2. Map the Feedback Loops (Human and Structural):
Don’t just map process flows. Use Empathy to map the emotional and political flows. Where does the fear of a leader reinforce risk aversion? Where does a metric (like AHT) incentivize the wrong human behavior?
3. Locate the Leverage Points at the Intersection:
Look for places where human behavior and structure violently intersect. A simple policy change may be a leverage point, but only if it addresses a deep-seated human pain point revealed through empathy. This is where you stop fixing symptoms and start changing the system’s DNA.
4. Co-Design the Intervention with the System:
Never design the solution for the system; always design it with the system. Involve people from multiple, traditionally siloed points in the loop — Legal, Finance, Operations, and the end-user — to ensure the solution is structurally viable and emotionally adoptable.
5. Measure Systemic Impact, Not Local Gain:
Did the change truly improve the entire network? Your success metrics must be holistic. Measure outcomes like employee engagement and customer lifetime value, not just localized metrics like output per hour.

Case Study 1: Reforming the R&D Investment System

Challenge: Stagnant Innovation in a Fortune 500 Manufacturing Firm

A massive manufacturer struggled with risk-averse innovation despite generous R&D funding. Reductionist analysis focused on optimizing the stage-gate process (the part).

Systemic Empathy Intervention:

The team interviewed engineers, lab managers, and the CFO (Empathy). They discovered a powerful Systemic Loop: The rigid financial forecasting requirement (Structural Loop) fueled engineers’ fear of committing to risky projects, which meant they only proposed incremental ideas (Human Behavior). The solution was to create a small, separate “Discovery Fund” for high-risk, low-budget projects. This fund was shielded from traditional forecasting requirements, immediately lowering the fear-of-failure feedback loop. The small structural change, informed by human empathy, successfully unlocked the entire R&D system and generated a rapid spike in ambitious proposals.

Case Study 2: Improving a Public Service Delivery System

Challenge: High Employee Turnover in a Local Social Service Office

A metropolitan social service office had high case worker turnover, leading to poor service continuity. Traditional fixes focused on increasing salaries or hiring more HR staff (addressing symptoms).

Systemic Empathy Intervention:

The team shadowed case workers and interviewed citizens (Empathy). They uncovered a debilitating Vicious Cycle: Case workers were forced to use outdated, disconnected administrative software (Structural Loop), leading to hours of manual data entry instead of counseling clients (Human Pain). This caused burnout and emotional drain (Human Behavior), which led to high turnover, further burdening remaining staff (Reinforcing Loop). The structural leverage point wasn’t salary; it was the software. By co-designing a simplified mobile application with the case workers, the organization successfully automated 60% of data entry, immediately improving job satisfaction and halting the vicious cycle of turnover. This structural change, driven by empathy, stabilized the entire service delivery system.

Conclusion: Designing Holistically

We are no longer optimizing products; we are optimizing human systems. To lead change today is to stop being a reductionist tinkerer and start being a Systemic Empathy Architect. The future belongs to those who can zoom in with deep, qualitative empathy to understand the human experience, and then zoom out with Systems Thinking to find the elegant structural leverage point that solves the whole problem, not just the part.

“If you want to create change that sticks, don’t fix the symptom. Map the human system, find the fear, and insert empathy as the structural leverage point. That’s how you design transformation.”

The time for siloed innovation is over. Embrace the integrated power of Systems Thinking and Empathy. Your first action: Take your last failed innovation project and re-map it, this time focusing only on the human feedback loops, not the process steps. Lead the charge toward truly holistic, human-centered transformation.

Image credit: Pexels

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Nominations Closed for the Top 40 Innovation Bloggers of 2022

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Human-Centered Change and Innovation loves making innovation insights accessible for the greater good, because we truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

Nominations are now closed.

Our lists from the ten previous years have been tremendously popular, including:

Human-Centered Change and Innovation is now looking for the Top 40 Innovation Bloggers of 2022.

The deadline for submitting nominations is December 24, 2022 at midnight GMT.

Nominations are now closed, but people were able to submit a nomination in either of these two ways:

Sending us the name of the blogger and the url of their blog by @reply on twitter to @innovate
Sending the name of the blogger and the url of their blog and your e-mail address using our contact form

(Note: HUGE bonus points for being a contributing author)

So, think about who you like to read and let us know by midnight GMT on December 24, 2022.

We will then compile a voting list of all the nominations, and publish it on December 25, 2022.

Voting will then be open from December 25, 2022 – January 1, 2023 via comments and twitter @replies to @innovate.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions by an author to this web site will be a contributing factor.

Contact me with writing samples if you’d like to publish your articles on our platform!

The official Top 40 Innovation Bloggers of 2022 will then be announced on here in early January 2023.

We’re curious to see who you think is worth reading!

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What the Current Round of Layoffs Tells Us

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What the Current Round of Layoffs Tells Us

GUEST POST from Geoffrey A. Moore

When layoffs hit one or two companies, you might blame it on management, but when they hit market leader after market leader, you know something structural is afoot. The important thing then is to extract the signal from all the noise. Here is my cut at it.

First of all, it is the digital consumer sector that is under fire—not all of tech. But note that when you click on the Tech Section of any major publication, all you get is consumer tech news. B2C has eclipsed B2B in the public perception of what tech is all about. The downturn may not change this for consumers, but it sure will for investors. B2B tech actually has the opportunity to thrive in a downturn if it focuses on solving urgent problems that have short time to payback.

Second, the digital consumer model has such attractive economics when it is operating at scale that it led to a massive overvaluation of the sector per se. As with prior bubbles in tech, overvaluing is primarily due to extrapolating present growth as perpetual and ignoring global economic and geopolitical downside risks. Downturns simply call this out and demand a recalibration of valuation based on a more balanced mix of positive and negative factors.

Third, when enterprises have hyper-valued market caps, management does everything it can to sustain them, eventually to the point of counterproductive actions driven more by inertia than any sensible investment strategy. Given the peer pressures of investor relations, this is almost impossible to stop, so ultimately we end up where we are, in need of a correction that everyone saw coming, but no one acted upon. And to be fair, guessing when the correction will come is not a winning play. Better to accept the dynamics you have in front of you and then adapt as fast as you can once they change.

Net net, it is time to own the correction, put our houses in order, accept the deflation in stock price, refocus on our core mission, reset our performance metrics, and get back out on the field.

That’s what I think. What do you think?

Image Credit: Pixabay

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