Several years ago, my now-husband and I were in London. It was his first time in the city but my 4th or 5th so, naturally, I talked a big game about how well I knew the city and how I would be, with the help of our handy tourist map, our tour guide.
Things were going fine until I took the wrong road leading away from Buckingham Palace. I thought we were heading straight to Parliament. We were not.
After a walk that lasted far longer than it should have, he nervously asked,” We’re lost, aren’t we?”
With wounded pride and astounding stubbornness, I declared, “We’re not lost. I know exactly where we are. It’s just not where we want to be.”
Maps are incredibly useful. Until they’re not.
Innovation literature has more maps than a Rick Steves’ guidebook, and most are quite useful. If they’re used at the right time for the right purposes in the right way by the right people (which is a lot of rights that have to be right).
Here are three of my favorites – 2 classics and a new one that blew my mind
Stakeholder Map:
Avoid getting blind-sided, buttering up the wrong people, or ignoring potential champions
What it is: A visual representation of the people, roles, and groups who (1) are involved in and affected by a challenge or system and (2) have the power to affect or are likely to be affected by the proposed solution. Stakeholders can be internal and/or external to the organization
Why you need one: To prioritize where and how you spend your time understanding, influencing, communicating, collaborating, persuading, and selling
When to create it: At the very beginning of a project and then updating as you learn more
Brainstorm who your internal AND external stakeholders are
Prioritize them using an Influence x Interest two-by-two matrix
Engage and communicate based on their place in the chart
Journey Map
Spot opportunities to create radical value through incremental innovations
What it is: A visual representation of what your customer/consumer/user does, thinks, and feels as they move from awareness of a need/want/JTBD to loyalty to a solution. Journey maps should dig deep into moments where customers currently interact with your organization and highlight opportunities where interaction can and should occur
Why you need one: To identify opportunities for innovation by surfacing customer current pain points between your customer and your business (or competitors if your business isn’t there and can/should be)
When to create it:
Create the basic structure (start and end point) or a hypothesized journey before primary research.
During research, work with individual stakeholders to develop their maps using (and adapting) your initial structure.
At the end of research and before ideation, synthesize insights into the smallest possible number of maps to use as inspiration for solution brainstorming
How to use it: IDEO offers simple instructions and tips based on practical use:
Brainstorm who your internal AND external stakeholders are
Prioritize them using an Influence x Interest two-by-two matrix
Engage and communicate based on their place in the chart
Service Map:
Make journey maps actionable (and see how your innovation affects your operations)
What it is: A visual representation of the people, touchpoints, processes, and technology required/desired both frontstage (what customers see) and backstage (what happens behind the scenes). Similar to process documentation with a special focus on the customer
Why you need one: Doing something new (i.e., innovating) often requires changes to internal operations, organizations, and processes, but these changes are often ignored or unexplored until late in the process, potentially slowing or stopping the development and launch of a new solution.
When to create it: Draft a baseline current state once you have 50% confidence in the general area or type of solution to be created (e.g., we want to improve the use of digital tools in classrooms, so let’s create a service map for our current digital offerings and operations). Then continually revise and update it as the solution/service develops.
Are you one of the 84% of leaders who prioritizes innovation, yet you find your organization’s performance lacking in this area? It’s a familiar conundrum: How do we consistently create lasting impact, generate value, and achieve successful innovation?
The quest for an innovation recipe has been gaining momentum, but is it truly possible to standardize innovation?
The innovation standards that ISO (International Organization for Standardization) started to introduce in 2019 are promising just that.
Are the new ISO standards for innovation truly valuable? And if so, does it make sense to adopt them in the future? These questions don’t have easy answers, so in this article, we’ll delve into the ISO 56000 suite of innovation standards to uncover the good, the bad, and the ugly.
What exactly is the ISO standard for innovation? Who is it designed for? Should your organization consider adhering to these standards? We’ll weigh the pros and cons and provide insights into what it means in practice to be ISO 56000 compliant and whether they have the potential to transform the way you approach innovation.
The paradox of standardizing innovation
When we talk about innovation and standards, we should first clarify a few concepts.
What is innovation?
Why should you manage innovation?
What is a standard in the context of innovation?
First, if you wish to transform the way you innovate, it is crucial to establish a shared understanding of what innovation means for you.
In its simplest form, the Merriam-Webster dictionary defines innovation as the introduction of something new. However, there are many types of innovation and therefore, ways of innovating. That’s why it’s important to define it within the context of your organization, your goals, and strategy.
Also, note that innovation is not just an ingredient you add to the mix and hope for a better result than before. It has to be placed at the core of the organization. That’s where innovation management comes into play.
Innovation has to be placed at the core of the organization.
Innovation management is the process through which you get to create and introduce that “something new”. This process can look different from one organization to another, which makes it more challenging to see it in perspective.
We usually structure the core aspects of innovation management into capabilities, structure, culture, and strategy. However, the International Standards for Innovation expand them further into eight principles.
We previously explored each of these topics in detail on our blog, as they all contribute to successful innovation. But maybe the most important one, which should be your North Star, is the creation of value. Unless you add value, you are simply creating innovation theater.
Unfortunately, this is very common in organizations attempting to innovate through sporadic activities. But innovation is a complex, dynamic process that evolves over time.
At the same time, it’s understandable why the skepticism around the standards for innovation. Just as innovation is not easy, neither is adhering to a set of standards that will help you succeed at it.
Obviously, standards come with both downsides and benefits, but as pointed out in the ISO documentation, these innovation management principles are “an open set to be integrated and adapted within the organization”.
Naturally, now you might question how standardization is possible if innovation and its management are so complex and can vary so greatly across organizations and industries.
The problem is that traditionally, innovation has been seen as a creative and sometimes chaotic process that may or may not result in something new that adds value.
However, if we take a closer look at some of the most innovative companies, we see that it’s not about randomly generating wild ideas and hoping for the best.
The myth of the crazy innovator has been popularized by the media that portrays innovators as superheroes. This stereotypical view on innovation fed the belief that innovation and standardization are two opposing forces. Innovation comes from pure chaos, and standards fight it with order. In fact, creativity and standardization can be complementary. You need both for successful corporate management.
Creativity and standardization can be complementary. You need both for successful corporate management.
For example, even though Apple marketed itself as a group of rebels revolutionizing the computer, Steve Jobs actually instilled a disciplined culture where people had to adhere to his methods. In a way, he had his own set of standards for what an innovative product meant.
Similarly, Toyota, renowned for its enduring success, has developed its own system called “The Toyota Way”. Through this system, they have embraced continuous improvement as an approach to innovation, refining it into a set of principles that have become synonymous with their brand.
If it wasn’t for Toyota’s systematic approach to innovation, and Jobs’ eccentricity who insisted on doing things a certain way, today we might have had two very different companies.
Even though their way is by no means a “recipe” that can be replicated by others, we can see how having a framework sets the tone for how an organization is innovating on the long term.
Efforts have been ongoing to develop a comprehensive framework that can be universally adopted by organizations of all sizes and industries. The International Organization for Standardization (ISO) has taken a significant step in this direction with the introduction of the ISO 56000 suite of innovation standards.
Let’s next take a closer look at these standards to see if they have any practical benefits.
ISO 56000 Suite for Innovation
In essence, standards are meant to be a reference point for organizations, industries, and individuals. They are used to establish best practices, promote efficiency, enhance safety, and facilitate communication and cooperation. Even though they could seem just rigid rules, standards are simply ways of working and they are not meant to hinder creativity.
Where did the ISO standards for innovation come from? The International Organization for Standardization (ISO) is developing and promoting international standards that facilitate consistency, interoperability, and quality across various industries and sectors.
The ISO 56000 series of standards for innovation is a rather new initiative where experts from 50 countries came together in an effort to establish a common understanding of innovation and support organizations across all industries to improve their ability to survive and thrive in this uncertain world.
Also, note that some standards from the eight-part series are still under development (as per July 2023), so we will get back and update this article when necessary. If you consider complying with these standards, the ISO website is the official source to get them in full.
However, the standards we believe to be the most relevant in helping you succeed have already been published:
ISO 56000 Innovation Management – Fundamentals and vocabulary
ISO 56002 Innovation management – Innovation management system
ISO 56003 Tools and Methods for innovation partnership.
For a better understanding of the use and purpose of the ISO standards, let’s focus on the ISO 56000 Fundamentals and vocabulary, and the ISO 56002 for Innovation management system.
ISO 56000 Innovation management — Fundamentals and vocabulary:
Provides vocabulary, fundamental concepts, and principles of innovation management and its systematic implementation.
Applicable to various organizations, including those implementing an innovation management system, seeking to improve their innovation capabilities, or aiming for effective communication and common understanding in innovation management.
Suitable also for providers of training in, assessment of, or consultancy for, innovation management and innovation management systems.
It can be applied by all types of organizations, regardless of the sector, size, or maturity level. It’s useful for different types of innovations (product, services, processes, etc), and approaches (internal, open, design-driven, etc.)
ISO 56002 Innovation management system
Provides guidance for establishing, implementing, maintaining, and improving an innovation management system in established organizations.
Applicable to organizations seeking sustained success in managing innovation activities, interested parties assessing innovation capabilities, and policymakers supporting innovation and competitiveness.
Provides generic guidance applicable to all types of organizations, innovations, and approaches, with a focus on established organizations.
This standard goes beyond the foundational principles and offers more practical guidance on how to structure, implement, and continuously improve innovation processes. It emphasizes the importance of leadership, communication, and organizational culture in fostering innovation.
However, it does not prescribe specific activities, requirements, tools, or methods for innovation but offers general-level guidance.
How does this translate into innovation practices? Well, let’s take a step back and look at how most organizations approach innovation.
Traditionally, many organizations innovate by focusing primarily on episodic events that are centered around ideas. These could be hackathons, suggestion boxes, idea challenges, brainstorming sessions, or similar events. Something could come out of these sporadic activities, but mostly they turn out to be wasted efforts and resources.
Truth be told, ideas are not worth much. The execution is more important. The issue with the old, funnel approach, which is mostly about collecting numerous ideas, filtering, evaluating, and selecting a few for implementation, is that it can overlook the essence of innovation and focus on the wrong things.
Innovation at the corporate level is not, or should not be, just about creating something new for the sake of novelty. That is an invention and not all inventions are innovations. Instead, innovation should create value and align with the overall business strategy and goals.
All in all, the traditional funnel works fine at the ideation level, but is not an all-encompassing system to repeatedly innovate at an organizational level.
ISO 56002 brings together all the elements that can enable value creation through innovation. The innovation management system, which is at the core of the ISO 56002 is made of different interrelated elements that make up the framework on which an organization can develop and deploy innovation capabilities, evaluate performance, and achieve the intended goals.
As shown in this graphic, the innovation management system can be very complex, especially for larger, more established organizations.
The good news is that you don’t have to adopt all the elements at once. You can gradually integrate them to create a system that works for your organization and its specific context. As their guideline indicates, it all starts with committing and promoting the capabilities required to create such a system.
If you’ve read our articles before, you probably noticed that we talked extensively about continuous improvement, as well as the tools and processes that drive sustained innovation. So, it’s no surprise that the ISO 56002 also integrates the PDCA (Plan – Do – Check – Act) cycle, which enables continuous improvement of the innovation practices.
This model also ties together the business strategy with the innovation strategy. It gives insights into the intent and where the innovation activities should be directed.
So, instead of collecting ideas for projects that may not add anything valuable to the bottom line, you should generate ideas based on opportunities.
In broad terms, this is how standardization can enable innovation. It’s not about a “to do” list, but about the bigger picture. The ISO 56000 suite highlights the need for an end-to-end approach to innovation, where barriers are removed, and creativity can flourish. It enables the conditions for innovation to thrive.
It’s great to see there is this attempt to establish a foundation for managing innovation as a process, through a holistic approach. Even so, there are still shortcomings that sceptics of the ISO standards are right to be concerned about. Let’s see what those are.
The Pros and Cons of ISO Standards for Innovation
What should you know before deciding to make the leap, and what are the downsides of adhering to ISO standards for innovation? Also, what are the benefits, and is it worth investing the effort, time, energy, and resources? Let’s see.
The downsides of ISO standards for innovation
Limited scope
Innovation is multifaceted and complex and the road to success looks very different for each organization. The size, industry, and specific goals of each organization mean that the processes required to innovate can also look very different. Adopting a set of standards with such a broad scope can be very challenging for organizations.
ISO 56000 lays the ground to define fundamental concepts and vocabulary, ISO 56002 provides guidance for establishing and implementing an innovation management system and ISO 56003 focuses on specific types of innovation. Even though they attempt to provide guidance in different scenarios, they still cannot fully address every organization’s unique needs.
That’s why you need committed, knowledgeable leaders who can show the way and understand how to adapt the system to the specifics of their organization.
Not a playbook for success
It should be clarified that even if you adhere to these standards and you put in all the work, the ISO standards are not a playbook for success.
The impact of implementing these standards can vary from one organization to another depending on the industry, maturity of the innovation practices, size, culture, and so on.
So, it’s important to set the expectations right and to take them for what they are. These standards can help you move ahead, but they won’t provide the recipe for disruptive or radical innovations, which can truly set you apart.
Rigidity and too much focus on compliance
A lack of flexibility is on the top of leaders’ minds when they think of standards. Employees also fear that being compliant with specific standards will take away from the flexibility and freedom to think creatively or try unconventional approaches.
But having constraints is not all bad. In fact, constraints can foster creativity. Having constraints can help you understand the problem better, it can force you to be creative and think outside the box, and can ultimately turn into a source of competitive advantage.
Costs and resources
The process of implementing ISO innovation standards can be time-consuming, complex, and costly. It requires allocating resources for conducting assessments, audits, and certifications, which can be a burden for smaller organizations with limited budgets. Other costs may include purchasing the standards, training employees on their implementation, and conducting internal assessments to ensure compliance.
What’s more, adhering to new standards involves a significant commitment of time and effort. Developing new processes, aligning existing practices with the standards, and undergoing audits or assessments demand substantial dedication. This can strain resources and may divert attention from other critical business activities.
Workforce resistance
Embracing ISO standards often require organizational change, which can encounter resistance from employees and management. Change management efforts are essential to successfully integrate the standards, but they can add complexity and take time to fully adopt the new practices.
Leadership commitment is essential and their approach to enforcing change can make or break the initiative. If the standards will be imposed rules, they can become a cause of friction between leaders and employees.
Despite these downsides, it’s important to recognize that investment in ISO standards can bring substantial benefits. What kind of benefits?
Benefits of Adopting ISO Standards for Innovation
Enhanced Innovation Management Practices
With the ISO standards you get the guidance and framework to develop more efficient and structured innovation management processes.
With such a complex endeavor it’s so easy to get lost in the details and forget the big picture. The ISO 56002 standards provide the guidelines on how to ideate, evaluate, and implement innovative ideas, leading to better utilization of resources and increased innovation success rates.
Improved Governance and Organizational Structure
Without structures in place there is no common understanding of how the organization understands innovation. There are inconsistent practices, fragmented activities that lead to no results, and no clear direction or alignment with the overall strategy.
The ISO standards are like a map, showing the team the best route to take and ensuring everyone is on the same page.
Armed with these guidelines, organizations establish a smoother and more organized innovation process. Everyone knows their roles and responsibilities, communication flows better, and collaboration becomes easier. It’s like having a well-oiled machine, where everyone knows what to do and how they fit into the bigger picture.
The ISO standards also emphasize the importance of leadership and accountability. Leaders take charge and guide the innovation process, while everyone is responsible for their part in making innovation successful. For innovation to succeed, you need a strong captain steering the ship and a crew that works together.
Increased Competitiveness and Growth
Armed with these standards, you can identify new opportunities, develop innovative products or services, and gain a competitive advantage.
Standards act as a roadmap, guiding you towards effective strategies and practices that fuel the competitive edge. As we saw in the overall structure of the ISO 56002, it promotes a culture of continuous improvement and learning within organizations. This encourages the exploration of new ideas, the identification of areas for growth, and the development of innovative solutions. It enables organizations to stay agile, responsive, and innovative in a rapidly evolving business landscape.
Better Ability to Manage Risk
The concept of risk is too often seen as purely a negative issue that one should look to minimize by diversifying the innovation portfolio. Instead, you should look at risk through a broader lens, especially when it comes to innovation.
The concept of risk is too often seen as purely a negative issue that one should look to minimize by diversifying the innovation portfolio. Instead, you should look at risk through a broader lens, especially when it comes to innovation.
Risk is the potential of something either gaining or losing value, which means that it simply represents the uncertainty related to that something. Since working on innovation involves a lot of uncertainty, you should look at risk as more than just something to minimize. Of course, the acceptable level of risk depends on ambition, capabilities, and the types of innovations pursued.
Since working on innovation involves a lot of uncertainty, you should look at risk as more than just something to minimize.
For example, startups, particularly early-stage ones, are often more willing to take significant risks by dedicating all their resources to a single ambitious project with a high likelihood of failure but the potential for substantial rewards.
Therefore, even in the context of standards, flexibility and adaptability are crucial. You have to establish unified or separate structures for innovation activities with different leadership styles, competencies, and cultures.
Implementing an innovation management system challenges the status quo, enabling effective management of uncertainties and risks.
Ability to Forge Meaningful and Valuable Partnerships
ISO standards help organizations forge meaningful and valuable partnerships by providing a common framework and shared language for collaboration.
The ISO 56003 can help you decide whether you should enter an innovation partnership, identify, evaluate, and select partners and assess the alignment and perceptions of value and challenges of the partnership.
Even more, through ISO standards organizations can also demonstrate their commitment to best practices and a high level of quality in their operations. This can attract potential partners who value reliability and trustworthiness. When partners see that an organization follows recognized standards, it gives them confidence that they can work together effectively and achieve mutually beneficial outcomes.
When organizations follow these standards, they can collaborate more efficiently and make better decisions together. This fosters trust and strengthens the partnership, leading to more successful projects and innovations.
Effective Intellectual Property Management
IP management is like a safety net for new ideas and inventions. It protects them from being copied or used by others without permission. When innovators get patents, trademarks, copyrights, or keep their secrets, it gives them legal rights over their creations. This protection encourages them to invest in more research and come up with even better things.
If you are concerned about IP management, the ISO 56005 was developed as a guidance and framework to address the management of intellectual property rights.
Clear guidelines for IP management can help you protect and capitalize on your innovations. The ISO 56005 explains the steps to carry out an IP order and create an IP strategy that aligns with your business goals.
Overall, the adoption of innovation standards paves the way for continuous improvement, growth, and impactful collaborations in today’s dynamic and rapidly evolving business landscape. But ultimately, the decision to invest in the ISO standards for innovation depends on your objectives, resources, and long-term commitment to continuous improvement.
What Next?
Now that you know what’s the deal with these ISO standards for innovation, what should you do next?
Assess Readiness: Begin by evaluating your organization’s readiness for implementing standards for innovation. It’s important to understand why transformation is necessary. Assess factors such as your maturity as an organization, your current innovation practices, resources, and commitment to driving innovation improvements.
FamiliarizeYourself with the ISO Standards: Take the time to understand the ISO standards relevant to innovation, such as ISO 56000 and its related standards. Familiarize yourself with the content as much as possible to understand where to start.
Note that you don’t have to get on board with all standards. If you are new to innovation work, you might want to start with the ISO 56000 to establish the concepts of innovation in relation to your organization. From there you will get more familiar with the topic and start to understand the basics.
Define Objectives and Benefits: If you already know you want to adopt ISO standards, make sure you have defined the objectives you aim to achieve. Consider the potential benefits for your organization, such as improved innovation management practices, enhanced competitiveness, and better risk management.
Gain Leadership Commitment: Having that clear understanding of what you want to achieve through the standards will also help secure leadership commitment, which is vital for the successful adoption of ISO standards. Engage top management, to gain their support and endorsement of the initiative.
Make a Plan: Next, develop a detailed plan for implementing ISO standards for innovation. The plan should outline the steps, timelines, responsibilities, and resources required for successful implementation.
Engage Stakeholders: Involve all relevant stakeholders in the process. Seek input from employees, teams, and departments that will be impacted by the adoption of ISO standards to ensure their buy-in and cooperation. Offer training and awareness programs to employees to ensure they understand the importance and benefits of adopting these ISO standards.
Continuous Improvement: As the innovation management system proposed by the ISO organization also outlines, continuous improvement is the backbone of any process. Once you execute the plan and start adhering to innovation standards, you should monitor progress, measure outcomes, and continually assess and improve your innovation management practices.
Consider Certification: Lastly, the elephant in the room. Whenever you think of ISO standards you think of the ISO certificates. While certification can signal a commitment to best practices and continuous improvement in innovation management, it is not mandatory for implementing effective innovation initiatives within an organization.
You can adhere to the standards without additional investment into getting certified. The ISO 56002 is the only one that is eligible for certification, meaning that you can seek certification from accredited certification bodies to demonstrate your compliance with ISO 56002 as well as your commitment to effective innovation management.
Conclusion
Because we don’t like to do things halfway, this was a lengthy article. We didn’t go into the details of each standard because that is beside the point here. Our goal was to provide you with the bigger picture of what it means to standardize innovation practices.
This will hopefully help you better understand that innovation is not a one-time activity you do after a workshop, and that a systematic approach is essential for long-term success and growth.
Innovation can be like deciding to go to the gym or sticking to a workout routine. Sometimes the most difficult part is to get started and make that first step.
With this information at hand, you can start digging deeper into the specifics of each standard that interests you and use them as a compass to steer you in the right direction. They can give a new perspective into the methods you can use to achieve success in innovation, and help you rethink how you manage innovation at an organizational level.
Being a leader isn’t easy. You must BE accountable, compassionate, confident, curious, empathetic, focused, service-driven, and many other things. You must DO many things, including build relationships, communicate clearly, constantly learn, create accountability, develop people, inspire hope and trust, provide stability, and think critically. But if you’re not doing this one thing, none of the other things matter.
Show up.
It seems obvious, but you’ll be surprised how many “leaders” struggle with this.
Especially when they’re tasked with managing both operations and innovation.
It’s easy to show up to lead operations.
When you have experience and confidence, know likely cause and effect, and can predict with relative certainty what will happen next, it’s easy to show up. You’re less likely to be wrong, which means you face less risk to your reputation, current role, and career prospects.
When it’s time to be a leader in the core business, you don’t think twice about showing up. It’s your job. If you don’t, the business, your career, and your reputation suffer. So, you show up, make decisions, and lead the team out of the unexpected.
It’s hard to show up to lead innovation.
When you are doing something new, facing more unknowns than knowns, and can’t guarantee an outcome, let alone success, showing up is scary. No one will blame you if you’re not there because you’re focused on the core business and its known risks and rewards. If you “lead from the back” (i.e., abdicate your responsibility to lead), you can claim that the team, your peers, or the company are not ready to do what it takes.
When it’s time to be a leader in innovation, there is always something in the core business that is more urgent, more important, and more demanding of your time and attention. Innovation may be your job, but the company rewards you for delivering the core business, so of course, you think twice.
Show up anyway
There’s a reason people use the term “incubation” to describe the early days of the innovation process. To incubate means to “cause or aid the development of” but that’s the 2nd definition. The 1st definition is “to sit on so as to hatch by the warmth of the body.”
You can’t incubate if you don’t show up.
Show up to the meeting or call, even if something else feels more urgent. Nine times out of ten, it can wait half an hour. If it can’t, reschedule the meeting to the next day (or the first day after the crisis) and tell your team why. Don’t say, “I don’t have time,” own your choice and explain, “This isn’t a priority at the moment because….”
Show up when the team is actively learning and learn along with them. Attend a customer interview, join the read-out at the end of an ideation session, and observe people using your (or competitive) solutions. Ask questions, engage in experiments, and welcome the experiences that will inform your decisions.
Show up when people question what the innovation team is doing and why. Especially when they complain that those resources could be put to better use in the core business. Explain that the innovation resources are investments in the company’s future, paving the way for success in an industry and market that is changing faster than ever.
You can’t lead if you don’t show up.
Early in my career, a boss said, “A leader without followers is just a person wandering lost.” Your followers can’t follow you if they can’t find you.
Is imagination really more important than knowledge? How does imagination link to catalyzing collective innovation and unleashing corporate vitality?
When I did my research, I discovered that the answer is actually paradoxical!
Albert Einstein famously said “Imagination is more important than knowledge. For knowledge is limited to all we know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
Why is the answer so paradoxical?
According to a well-researched and scientific article “Einstein’s most famous quote is totally misunderstood” in BIGTHINK magazine, the author suggests that he’s really doing is encouraging people to look beyond the current, conservative frontiers of what we know and into the realm of what we’re compelled to explore next.
He describes that imagination, in Einstein’s mind, is shorthand for a thought experiment: to simulate the consequences of a theory in a regime that’s yet to be tested, where the imaginative predictions were all well-quantified far in advance of the observations/experiments.
Both knowledge and imagination
This means that for your imagination to take you to worthwhile places, you also need a strong foundation of knowledge of the subject to build your theory or idea.
This makes it a “both/and” paradox.
This means that you need both a deep knowledge of the subject or problem and a capacity to create, evolve and exploit mental models of things or situations that are often counterintuitive and counterfactual and don’t yet exist.
Doing this enables you to generate new lines of feeling and thinking, and to connect fields, problems, and ideas that others find unrelated. To ultimately inspire, and result in collective innovation.
How does this relate to innovation?
Most of us are already aware that companies increasingly need to innovate — across strategies, operations, offerings, and business models. Especially when business environments are experiencing a range of global and local crises, accelerating change and ongoing, relentless instability and uncertainty. Where many have become survival focused, and adopt a short-term reactive lens in attempts to restore “normality” and arrest a decline in long-term growth rates and competitiveness.
As well as arrest a serious decline in their corporate vitality. Which is crucial for long-term success, growth, and sustainability. Yet some companies are unaware that imagination is upstream of innovation. Sadly lack the focus towards entering this critical realm and leveraging it to stimulate a capacity for collective innovation which is needed for corporate vitality to thrive.
Corporate vitality enables organizations to thrive
An organizational culture that embraces corporate vitality enables them to thrive, by knowing how to shape visionary strategies in the imagination age that enables it to:
“Big businesses often struggle to make use of imagination. They may try to make it a predictable process, and end up with routine and incrementalism. Or they may treat it like a magical power, celebrated in tales of great innovators, in the hope that good ideas will appear as needed. As companies grow, it becomes harder to be imaginative. Larger companies tend to focus on exploiting what they know and what originally gave them scale”.
What else inhibits the development of corporate vitality?
The BCG research also reveals that most companies don’t yet know how to ignite people’s imagination. Which is required to co-create ideas and collaborate.
Often because they usually lack the motivation, rigor, and knowledge required to:
Clarify, ignite, and activate imagination: what it means and how it works at either an individual or collective level.
Which restricts an ability to develop the capacity required to deviate from the norm and emerge creative insights and breakthroughs, invent, and innovate on a scale.
Strategically and systematically improve the individual and collective capacity to imagine: which keeps them stuck within their own spheres, and focuses on averages rather than on exceptions.
This also restricts individual and collective investment in creating free time and space for daydreaming, mind wandering, and meandering into the unknown.
Cultivate individual and collective imaginative capacity through social transmissions: that evoke new questions and provocative ideas.
Which keeps them restricted to the confines of their own, or current mental models, rigid role parameters, and focus on metrics and conventional short-term siloed approaches.
Ultimately inhibiting our capacity to alter our cognitive habits, allowing our minds to make new associations, develop, and experiment with new ideas. That forms the foundations for cultivating a culture that catalyzes collective innovation and unleashes corporate vitality.
Taking a neurological approach
Research presented by Gabriella Rosen Kellerman and Dr Martin Seligman, in their recent book Tomorrow Mind enables us to take a neurological approach towards igniting people’s imagination – to arouse our curiosity and co-create ideas, that result in collective innovation.
Default Mode Network (DMN)
Stating that when we allow our minds to wander and daydream, our brain doesn’t just “power down.” Instead it “switches to a new mode of thinking, one so vital that it is our default – or the activity our brains jump to in every free moment” which specializes in two processes: imagining and planning.
This is known as our Default Mode Network (DMN). Which activates when we let our minds wander or drift into a daydream, to create spontaneous oscillations that allow us to observe novel thought streams and extract new patterns, generalizations, interpretations, and insights.
It is the place our best ideas come from.
Discovering what does not yet exist
In this realm, our minds break the bonds of space and time, blending memory and fantasy, creating an eternal cycle that dances between exploitation and exploration.
Allowing us to exploit our “knowns” and explore new possibilities by imagining scenes that differ radically from the actual past and the actual present, allowing us to discover and learn deeply about what does not yet exist.
What does this mean to organizations, leaders, and coaches?
Power of provocation
ImagineNation™ has pioneered innovation coaching by presenting The Coach for Innovators, Leaders, and Teams Certified Program, globally online for more than 10 years. To teach the traits, mindsets, behaviors, and skills to ignite people’s imagination, based on our experience that consciousness, imagination, and curiosity are the precursors to both creativity and innovation.
Where consciousness contains the states and qualities of the mind, which is where our imagination is located, creativity is the process of bringing something new to the mind, and innovation is bringing the new to the world.
Being a disruptive provocateur
We teach participants to become “disruptive provocateurs” who know how to compassionately, creatively, and courageously create collective holding spaces.
That creates the permission, safe space, and trust for developing generative thinking processes that enable peoples to see and solve challenging problems that evoke and emerge new discoveries, and creative ideas and generate learning by:
Disrupting peoples’ habitual feelings and thought processes and comfort zones,
Co-creating the permission, safety, and trust to deviate and differ,
Space and time for elasticizing and stretching habitual thought processes.
Imagination can be provocative because it arouses scenes that differ radically from the actual past and the actual present. This allows us to discover and learn deeply about what does not yet exist. It enables us to focus on being intentional, in taking intelligent and right actions to solve the problem differently and develop corporate vitality.
Power of prospection
Developing the co-creative frequencies requires us to alter our cognitive habits, allowing our minds to make new associations, develop, and experiment with new ideas, and cultivate a culture that embraces corporate vitality. This involves the capacity to imagine alternate futures, and developing prospection skills – “the ability within each of us to think about the future and envision what’s possible.”
“Imagining ourselves into alternate futures and evaluating them as a way to make decisions and guide present action is unique”.
These occupy at least one-quarter of our waking thoughts, and when it comes to imagining the future, we are at once both our most optimistic and pessimistic selves, which is, in essence, also contradictory. Because we can both project optimism about what is to come and make risk-averse decisions to build the foundations for envisioning a range of desirable and alternate futures.
Sparking corporate vitality
Building an “imagination machine” – an organization where the imagination of individuals work together is fully supported intentionally and by design involves creating space for our Default Mode Networks (DMN) to activate and lay the foundations for collective innovation by:
Creating space and time for reflection enables people to regain control of their attention and minds, and to allow spontaneous, generative mind wandering – by engaging in simple activities like walking, reading, bathing, exercising, and free writing.
Making it safe and permissible to regularly expose people to the unfamiliar and the unknown – by building their discomfort resilience, provoking and elasticizing their core and habitual thinking processes.
Coaching, teaching, and training people to view their worlds systemically, to wander and daydream at the edges of the social fields – to sense, perceive and emerge anomalies, and counterintuitive and counterfactual patterns and trends.
Coaching, teaching, and training people to safely disrupt and challenge their habitual mental models – by creating mindset flips and paradigm shifts, developing their curiosity, and enhancing their cognitive diversity and agility.
Introducing more playfulness into the working environment – by improvising, exploring, introducing business simulations, and learning events, as well as gamification, to generate insights, that saturate us with ideas that we can then incubate.
Imagination, collective innovation, and corporate vitality
When we combine a rigorous approach to expanding and applying both our knowledge and our imagination, we can co-create ideas, and innovate in ways that illuminate people’s hearts and minds.
By altering and elasticizing our cognitive habits, allowing our minds to make new associations and unlikely connections, we can develop, and experiment with new ideas, and cultivate a culture that leverages and scales collective innovation that unleashes real corporate vitality.
Image Credit: Pixabay
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You are a leader, an innovator, and an optimist. You see what’s possible, and you sell people on your vision, encouraging them to come on the journey of discovery with you. You’re making progress, getting things done until *WHAM* you run right into that one person. You know who I’m talking about.
Dr. No.
Sometimes you see them coming because they’re from Legal, Regulatory, Finance, or another function that has the reputation of being a perpetual killjoy.
Sometimes you hear them coming:
“Why are we doing this? Don’t we have enough to do?”
“We tried this in 19XX. It didn’t work then, and it won’t work now.”
“I don’t have time for this. I have real work to do.”
Sometimes they sneak up on you, privately supporting your efforts only to undermine your efforts publicly.
But they’re always there. Waiting for the opportunity to not just rain on your parade but to unleash a category 5 Hurricane of obstacles, barriers, and flat-out refusals on your innovation efforts.
This is precisely why Dr. No is among the first people to invite to the parade.
Why You Need to Say Yes to Dr. No
Let’s be honest, no one wants to do this. At best, Dr. No’s negativity and smug predictions of inevitable failure are downers, dampening and discouraging the culture of questioning, experimentation, and learning you’re trying to create. At worst, it can feel like working with a saboteur hell-bent on doing the “I told You So” dance atop the ruins of your innovation team.
But just like eating your vegetables, you need to do it because it will make you and your innovation efforts healthier, stronger, and more likely to live longer.
How to Say Yes to Dr. No
Step 1: Be Human. Together.
As with many things in life, the first step is changing how you think and behave. Naturally, you have feelings, perceptions, and even predictions about Dr. No and their likely behavior. Set them aside. Not because they’re incorrect but because you can’t move forward if you’re standing in a hole.
So, start with what you have in common – Dr. No is a human being, just like you.
Like other human beings, Dr. No needs to feel connected and accepted. When they don’t feel connected and accepted, they will feel defensive and under attack and respond by taking steps to protect themselves and their jobs. But when they connect and feel accepted, you have the foundation for psychological safety.
To establish a connection and foster a feeling of acceptance, try:
Acknowledging the importance of the job they’re doing and its impact on the business
Asking questions to understand better how they think and what they prioritize
Building a rapport by sharing some of your aspirations and concerns and asking about theirs
Step 2: Invite Them on the Journey
People love what they create. It’s the only way to explain why people have outsized attachments to IKEA furniture, distorted art projects, and failed products.
Invite Dr. No to be part of the creation process. Don’t tell them they’re part of it, that’s the business version of kidnapping, and no one likes being kidnapped.
Instead, express your desire for them to be involved because you value their perspective. Ask them how and when they want to be involved. Share how you want them to be involved. Then work together to find a solution that works for both of you. Stay open to experimenting and changing how and when involvement happens. Make this a learning process for both of you as you work to do what’s best for the business.
Step 3: Stay curious
One of the most valuable lessons from Ted Lasso (and not Walt Whitman) is the importance of being curious, not judgmental.
As you do the work of innovation, there will be times when Dr. No lives up (or down) to their name. No matter how much time you invested in your relationship, how much psychological safety you built, or how involved they were in the process, they will still say No.
If you are judgmental, that No is the end of the conversation. If you’re curious, it’s the start.
So, get curious and ask,
What causes you to say that? (probe on what they see, think, and feel)
Have you seen something like this before? What was the context? What happened?
What do you need to see to say Yes?
Engage them in solving the problem with you rather than defending themselves against you.
Can Dr. No become Dr. Yes?
Maybe.
I’ve seen it happen, even to the point that Dr. No became the team’s loudest champion.
I’ve also seen it not happen. But even then, the No is less harsh, devastating, and final.
You won’t know until you try. Certainly, you won’t say no to that.
Image credit: Pexels
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When my niece was 4 years old, she looked at her mom (my sister) and said, “I can’t wait until I’m an adult so I can be in charge and make all the decisions.” My sister laughed and laughed.
Being in charge looks glamorous from the outside, but it is challenging, painful, and sometimes soul-wrenching. Never is this truer than when you must make a tough decision and don’t have all the data you want or need.
But lately, I’ve noticed more and more executives defer making decisions. They’ll say they want more data, to hear what another executive thinks, or are nervous that we’re rushing to decide.
This deferral is a HUGE problem because making decisions is literally their job! After all, as Norman Schwarzkopf wrote in his autobiography, “When placed in command, take charge.”
When you decide, you lose
A decision is “a choice that you make about something after thinking about several possibilities.” Seems innocent enough, right? Coke or Pepsi. Paper or plastic. Ariana Madix or Raquel Leviss (if you don’t know about this one, consider yourself lucky. If you choose to know about it, click here).
The problem with making decisions is that loss is unavoidable. Heck, the word “decide” comes from the Latin roots “de,” meaning off, and “caedre,” meaning cut. When you choose Coke, paper bags, or Ariana, you are cutting off the opportunity to drink Pepsi with that meal, use a plastic bag to carry your purchases or support Rachel in a pointless pop culture debate.
Decisions get more challenging as the stakes get higher because the fear of loss skyrockets. Loss aversion, a cognitive bias describing why the psychological pain of loss is twice as acute as the pleasure of gain, is common in cognitive psychology, decision theory, and behavioral economics. You see this bias in action when someone refuses to ask questions or challenge the status quo, to take a good deal because it’s below their initial baseline, or to sell an asset (like a house) for less than they paid for it.
No decision is the worst decision
Deciding not to decide is often the worst decision of all. Because it feels like you’re avoiding loss and increasing your odds of making the right decision by gathering more data and input, it’s easy to forget that you’re losing time, employee engagement and morale, and potential revenue and profit.
When you decide not to decide, progress slows or even stops. No decision gives your competition time to catch up or even pass you. Your team gets frustrated, morale drops, and people search for other opportunities to progress and have an impact. The date of the first revenue slips further into the future, slowly becoming just a theoretical number in a spreadsheet.
Decide how to decide
In a VUCA world, a perfect, risk-free decision that offers only upside does not exist. If it did, the business wouldn’t need an executive with your experience, intellect, and courage. Yet here you are.
It’s your job to make decisions.
Make that job easier by deciding how to decide
1. Tell people what you need to see to say Yes. “I’ll know it when I see it” is one of the biggest management cop-outs ever. If you don’t know what you want, don’t waste money and time requiring your team to become mind readers. But you probably know what you want. You’re just afraid of being wrong. Instead of allowing your fear to fuel inefficiency, tell the team what you need or want to see and that, as they make progress, that request might change. Then set regular check-ins so that if/when it happens, it happens quickly and is communicated clearly.
2. Break big decisions down into little decisions. I once worked with a team that had an idea for a new product. They planned to pitch to the executive committee and request 3 million dollars to develop and launch the idea. After some coaxing, we decided to avoid that disaster and brainstormed everything that needed to be true to make the idea work. We devised a plan to test the three assumptions that, if we were wrong, would instantly kill the idea. When we pitched to the executive committee, we received an immediate Yes.
3. Present options and implications. As anyone with a toddler knows, you don’t ask yes or no questions. You give them options – do you want to wear the yellow or pink shirt? If they pick something else, like their Batman costume, you explain the implications of that decision and why the options previously presented are better. Sometimes they pick the yellow shirt. Sometimes they pick the Batman costume. You could force them to make the right decision, but no one wins. (Yes, I just compared managers to toddlers. Prove me wrong).
It’s your decision
Being in charge requires making decisions. When you decide, you lose the option (maybe temporarily, maybe forever) to pursue a different path. But you can’t be afraid to do it.
After all, “Sometimes you win, sometimes you lose, sometimes it rains.”
Image credit: Pixabay
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When the team can get things done without the leader, that’s the sign of a good leader.
If the organization bypasses the leader and goes directly to the subject matter experts, that’s because the leader trusts the subject matter experts.
When subject matter experts are trusted, they do amazing work. Good leaders know that.
When a team leader tells you they made a mistake and take full responsibility for it, they make it safe for you to do the same.
When the team can write a good monthly report while the team leader is on vacation, that’s good for the company and the people who can write a good report on their own.
Good leaders know that they make mistakes and know you will too. And, they’re okay with all that.
When a leader won’t tell you what to do, it’s because she believes in you and knows you’re the best person to figure it out.
When a leader says “I don’t know.” they make it safe for team members to do the same.
When a team leader defers to you, that leader knows the limits of their knowledge and yours.
When a leader responds to your question with a question, the leader is helping you answer your question so you can answer it next time on your own.
Good leaders know that sometimes good people don’t know the answer. And they’re okay with that.
When a leader is comfortable with you reaching out to their boss without their knowledge it’s because that leader has told you the truth over the last several years.
Good leaders don’t celebrate failure, they celebrate learning.
When a leader asks you to use your best judgment, that’s a compliment.
When leaders show their emotions in front of you, it demonstrates that they trust you.
Judge a leader by the performance of people on their team.
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Most of us are aware that both the organizational leadership and cultural paradigms have shifted, due to the accelerating demands of the current global VUCA/BANI operating environment. Requiring us to make sense of and navigate the paradoxical nature of innovation leadership. By developing multiple perspectives to re-think how to respond positively and creatively to the high levels of tension and range of massive disruptions we collectively face in our current high-speed, constantly changing, global operating environments.
According to Otto Scharmer in a recent article for Resilience Magazine, we are facing a looming paradox – “we know almost everything that is necessary to prevent civilizational collapse – we have most of the knowledge, most of the technologies, and all the financial means necessary to turn things around – and yet we are not doing it”.
To truly differentiate ourselves and do the “right things” as adaptive and agile 21st-century leaders, and coaches, it’s crucial to learn the “soft skills” required to cultivate true, and relevant multiple perspectives. To better serve people and unlock and mobilize their collective genius to co-create a future that is regenerative, peaceful, and just, for all of humanity.
That a paradox can also be described as tensions, dilemmas, conundrums, polarities, competing values, and contradictions, and have these principles in common:
It is often difficult to see the presence of paradoxes in organizational life and in a VUCA and BANI world.
They are not problems that can be solved, as they are often unsolvable.
They are of cyclical or recurring nature.
They can polarize individuals into groups.
They are potentially positive when managed.
Managing paradox involves developing a mindset (and perspective) beyond “either/or” logic (A is either B or not B).
Polarity is the preferred term used in long-time practitioner Barry Johnson’s work. Duality is also used, referring to the yin-yang perspective on a paradox – a pair of opposite elements that can be both partially conflicting and partially complementary.
Mastering the paradoxical nature of innovation leadership requires developing the soft skills to hold two trains of competing or complementary thoughts, or perspectives, simultaneously. This enables innovation leaders to connect to, explore, navigate, and discover new territories to sense possibilities, seize opportunities, and simultaneously solve complex systems and challenging problems differently – in ways that add value to the quality of people’s lives they appreciate and cherish.
Why is it important to navigate a paradox?
Innovation leadership involves cultivating a paradoxical mindset that enables us to work outside of the “either/or” binary and logical perspective and work within the “both/and” non-logical and multiple perspectives, by knowing how to see both the:
Perspectives clearly,
Positive and negative consequences of each perspective,
Interrelationship and interdependence between each perspective.
Shifting perspectives – Taking a skills-based approach
A recent MIT Sloane article “Taking a skills-based approach to culture change” reinforces how important it is to support digital, cultural, and other transformation initiatives by developing people’s “soft skills”, through innovation leadership learning initiatives, specifically to develop the thinking skills required to hold multiple perspectives:
“Unlike most types of culture initiatives, a skills-based approach can more effectively infuse new culture components into scale-ups and international incumbents alike. This approach is particularly effective for developing what many refer to as soft skills, such as perspective-taking. This ability to step outside one’s own perspective to understand another person’s point of view, motivations, and emotions helps build a psychologically safe environment in which people dare to share ideas and unfiltered information”.
Developing perspective-taking skills is fundamental to mastering the paradoxical nature of innovation leadership. It enables leaders and coaches to connect to, explore, navigate, and discover new territories to catalyze and harness people’s collective genius and shift perspectives differently.
Developing the 21st-century leadership superpowers necessary to reimagine, reinvent, design, and deliver innovative solutions to complex and challenging problems.
“Managing paradox involves moving from focusing on one pole as the problem and the other as the solution (either/or thinking) to valuing both poles (both/and thinking)”.
“Paradoxes are not new to leaders, but they are becoming have become increasingly important for leaders to navigate”.
Drafting six key questions for leaders and coaches to consider by hitting their “pause buttons” and directing their focus and attention:
“The most urgent in today’s context and will remain important in the future. The paradoxes should be considered as a system; they impact each other and all need to be balanced simultaneously. To truly differentiate yourself as a leader, learning how to comfortably inhabit both elements of each paradox will be critical to your success.”
These multiple perspective-shifting questions include:
How might you, as both a leader (and coach) learn how to navigate a world that is increasingly both global and local?
How might you, as both a leader (and coach), learn how to navigate both the politics of getting things to happen and retain your character and integrity?
How might you, as both a leader (and coach) develop the confidence to act in an uncertain (and BANI) world and the humility and vulnerability to recognize when you are wrong?
How might you, as both a leader (and coach) learn how to execute effectively whilst also being both tactical and strategic?
How might you, as both a leader (and coach) become increasingly tech-savvy and remember that organizations are run by people, for people?
How might you, as both a leader (and coach) apply the learnings and successes of the past to help guide and direct you in the future?
Making the shift – Learning the innovation leadership fundamentals
Which is to know how to effectively move from focusing on one pole as the problem and the other as the solution (either/or thinking) to valuing both poles (both/and thinking) and developing multiple perspectives:
Both Push and Pull: noticing when people are neurologically stuck in a flight/fight/freeze mode and are reticent and unable to make the shift toward a desired future state. Leaders and coaches can safely push people towards what is urgent and “necessary” to change to survive, and simultaneously pull them towards both the benefits, rewards, and desirability of the future state and towards mobilizing them towards energetically engaging and enrolling in it.
Both Strategic and Tactical: noticing when people are so busy that they “can’t see the forest for the trees”, or are caught up and lost in tasks, and activities involved in getting things done, quickly, and often thoughtlessly. Leaders and coaches can focus on both what they are trying to achieve, and why they are trying to achieve, it whilst simultaneously engaging people in completing the task and observing and considering it strategically and systemically.
Both In the Box and Out of the Box: noticing what are peoples’ core operating systems, and being present to what is true and real for them, without judgment and with detachment. Leaders and coaches can focus both on “what is” the person’s perspective, situation, and current reality, whilst simultaneously evoking, provoking, and cultivating “what could be possible” and eliciting unconventional multiple perspectives that catalyze creative thinking differently strategies.
Grappling with the future is paradoxical
Today’s strategic landscape is like nothing we have ever seen before, which makes innovation leadership and innovation coaching skills more important than ever.
To re-think for a new age, how to courageously confront and solve serious dilemmas and complex problems, how to adapt to complex systems, be creative in transforming time, people, and financial investments in ways that drive out complacency and build change readiness.
To then deliver deep and continuous change and learning to equip and empower innovation leadership to develop the multiple perspectives required to deliver valuable and tangible results, whilst simultaneously opening new pathways to a future that is regenerative, peaceful, and just for all of humanity.
Image Credit: Pixabay
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If you are a leader, you use your personal qualities and behaviors to influence and inspire others to follow you because they choose to (not because the org chart requires them to). Any person, anywhere in the org chart, can be a leader because leadership has nothing to do with your position, responsibilities, or resources.
If you are a manager, executive, or senior executive, you have positional power, usually earned. These terms put you in a particular place in the org chart, define your scope of responsibility, and set guardrails around the human and financial resources you control.
There is nothing wrong with being a manager (or executive or senior executive). Those positions are earned through hard work and steady results. They are titles to aspire to, be proud of, and use in a professional setting.
But if you run around telling people you’re a leader, well, to misquote Margaret Thatcher, “Being a leader is like being a lady. If you have to tell people you are, you aren’t.”
Are you a leader?
There are thousands of books on leadership, millions of articles, and hundreds of experts. I am not a leadership expert, but I know a leader when I meet one. The same is true for the people around you.
What do we see that helps us know whether or not you are a leader?
If the dozen articles I skimmed for this post are any indication, everyone has their own list, but there are some common items. To find the most frequently mentioned, I asked ChatGPT to list the qualities and behavior distinguishing leaders from managers and executives.
Here’s what I got:
Here are my reactions:
Uh, ok. This leadership list feels like what an executive should do, but I guess the difference between the two (executives focus on strategy, and leaders inspire and connect) proves my point (which is a bit discouraging)
It feels like some leadership qualities are missing (e.g., empathy, fostering psychological safety, inspiring trust)
Kinda surprised to see other leadership qualities (do you need to “foster creativity and innovation” to be a leader?)
That 3rd thought led to a fourth – if “fostering creativity and innovation” is a quality shared amongst all leaders, then is there a difference between business, operational, and innovation leaders?
Are you an innovation leader?
I’ve worked for and with leaders, and I can say with absolute confidence that while each of them was a great leader, few were great leaders of innovation.
Why? What made them great leaders in business and operations but not in innovation?
Do you even need to be good at leading innovation if you’re good at managing it?
What does it even mean to be an “innovation leader?”
What do you think?
Off the top of my head, qualities specific to innovation leaders are:
Patient for revenue, impatient for learning and insights
Oriented to action, not evaluation (judging)
Curious and questioning, not arrogant and answering
What am I missing (because I know I’m missing a lot)?
What characteristics have you experienced with innovation leaders that make them unique from other types of leaders?
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It’s been thirty-five years since I exited my life as a top retail corporate executive, and become a serial female entrepreneur. It’s been an awesome roller-coaster ride, which includes ten years as one of many adventurous, brave, global women start-up entrepreneurs. Its also been a very challenging, rewarding, and fulfilling learning journey, where I have been both privileged and humbled to have impacted thousands of men and women positively, and globally through my consulting, learning, mentoring, and coaching practice.
Yet, I can’t help wondering how my journey could have been significantly less challenging, and possibly even more profoundly impactful, had gender stereotypes and later, ageism not been so pervasive. Where the “Gender Stereotypes and Their Impact on Women Entrepreneurs” by the Cherie Blair Foundation qualify this further by providing evidence of gender stereotyping impacting women’s journeys to and through entrepreneurship. Which then affects their “aspirations, sources of support, opportunities, access to resources, perceptions, and the wider entrepreneurial ecosystem”.
What is the impact of gender stereotypes on women start-up entrepreneurs?
Some of the key findings revealed by this report include:
70% of women entrepreneurs surveyed said that gender stereotypes have negatively affected their work as an entrepreneur.
More than six in ten of those surveyed (61%) believe that gender stereotypes impact their business growth and almost half (49%) say they affect profitability.
Stereotypes start early, shape women’s journeys to entrepreneurship, and can have a lasting impact on aspirations, confidence, and behavior.
Over half of the women entrepreneurs surveyed (56%) said that social approval or disapproval of different careers played a role in their choice of career.
The majority of women entrepreneurs surveyed (70%) also reported knowing a woman entrepreneur when they were children, suggesting the powerful influence of role models on children and young women.
What is the impact of gender stereotyping on women start-up entrepreneurs raising venture capital?
When I attended a recent webinar “Coaching for Success – How Can Investors Support Start-up Founders” held by EMCC Asia Pacific I checked out the percentage of women start-up entrepreneurs who had actually received venture capitalist’s funds. I was shocked, yet not surprised to see TechCrunch report that in the US “women-founded start-ups raised 1.9% of all VC funds in 2022, a drop from 2021.”
Here in Australia, as reported by the Women’s Agenda just 3% of total VC capital went to all-women-founded start-ups in 2022, while just 10 percent went to those with at least one woman in their co-founding teams. This report also reveals that “83 percent of women believe their gender has impacted their ability to raise external capital, compared with 14 percent of men”.
What is the impact of gender stereotyping on women start-up entrepreneurs’ ability to impact globally?
The new Global Entrepreneurship Monitor (GEM) 2021/2022 Women’s Entrepreneurship Report showed that “start-up rates for women dropped by 15% from 2019 to 2020, and held constant in 2021. Women also experienced sharper declines than men in their intentions to start a business within three years and overall start-up rates in 2020, but not in upper-middle income countries”. Where “Women represent two out of every five early-stage entrepreneurs”.
This means that almost half of the world’s potential entrepreneurs have been handicapped, and are still being restrained and held back from adding value to the quality of people’s lives and making the difference they want to, and can make in the world.
What are some of the key challenges women start-up entrepreneurs face?
Referring to my own personal experience with founding ImagineNation™ as an Israeli Australian start-up 10 years ago, I am able to share a range of key frustrations and challenges which confronted me. This was catalyzed by a recent article featured in Business News Daily which shares the range of core challenges and how other women start-up entrepreneurs might possibly choose to deal with, resolve and overcome them.
Hopefully, other women start-up entrepreneurs might find some inspiration, motivation, and encouragement to be steadfast in pursuing their dreams courageously, with a bit of healthy self-compassion to creatively execute their vision for a better world, from my story.
Defying social expectations
As a relatively new arrival to the Israeli start-up scene, I was repeatedly told that as an “outsider” I could not know “how we do things around here” despite my 25 years of culture and change management consulting experience. I attended weekly start-up events in Tel Aviv, and often stood, as a lone woman, alongside diverse groups of young men, usually drinking beer and dressed in black. I also found that being older than the average start-up entrepreneur, despite my 25 years of experience in mentoring women in business, I also faced the dreaded “ageism bias” and as a result, I was largely ignored at many of these crucial networking events. Because in Israel “if you don’t network, you don’t work!”
I chose to detach from this, by refusing to conform to what appeared to be men’s ideas of what a start-up entrepreneur should look, be and act like. Instead, I chose to learn as much as I could from my range of experiences, enabling me to adapt, innovate and grow, as do many other women start-up entrepreneurs when faced with these challenges, to accelerate my innovation solution.
Accessing funding
With no family or relatives locally, or the ability to get a financial guarantor, I had no access to source funds externally, despite meeting a number of local venture capitalists. Who, I noticed, tended to focus mostly on investing in a “quick win” or in growth-stage start-ups. When attending a government-sponsored meeting in Sydney, to qualify for an Australian Government Entrepreneurship Grant, I was confronted by a panel of three aggressive and oppositional male VC consultants who mercilessly tore my start-up invention and myself apart. Telling me it was not worth investing in and would be replicated by others within six months. To date, it still hasn’t been copied.
I eventually recovered my composure, confidence, and courage and made the decision to bootstrap, self-fund, and pay my own way forwards, which took longer, and yet was the best decision.
Struggling to be taken seriously
Even when I applied my then 25 years of consulting, learning, and development knowledge, skills, and corporate experience to research, model, and replicate the “secret sauce” behind the Israeli start-up system, it was hard for me to be taken seriously. Finding that some people, in both Israel and Australia, found defensive ways to negate and minimize my 10-year immersion in an innovation culture when I was designing, iterating, pivoting, and marketing my unique innovation learning and coaching curriculum.
I focused on continuing to develop my self-efficacy, on finding my tribe, and on researching, and building a global reputation as a thought leader on the people side of innovation, by experimenting with blogging and presenting webinars.
Owning your accomplishments
In the first 9 years, I presented more than 6 free innovation webinars, and 10 blog posts a year, generously sharing my IP and knowledge, without really recognizing and acknowledging the value of my own creative ideas and inventions. Whilst this helped me find my collaborators, build an ecosystem, and added to my reputation-building efforts, I gave away far too much without getting sound financial commitments from potential clients.
I now truly value and esteem my knowledge and IP at a deeper, and still share free webinars and 10 blog posts a year. I now focus on only presenting 2 learning and coaching programs a year where I charge participants more than double, compared to what I initially charged.
Building a support network
Interestingly, this has been very challenging, due to having lived in a patriarchal culture in Israel and a “boys club” and the “old boys’ network” here in Australia which permeates every level of our organizational culture and civil society. In my experience, I have also sadly discovered that the majority of women in the consulting, learning, and development sectors prefer to compete, rather than collaborate.
I find that I am still constantly challenged by people’s ageism bias, and manage this by mostly working globally, and online, mentoring and coaching both men and women who are seeking to fulfill their potential, adapt, innovate, and grow to effect positive change in their worlds.
I also focused on developing the “friendlies” included in my global Coach for Innovators, Leaders, and Teams alumni and network, my Linked In tribe, and my International Coaching Federation (ICF) colleagues to draw upon, and support when needed.
Balancing business and family life
Having recovered from a significant burnout experience more than 25 years ago, I have been able to achieve and sustain a reasonable work-life balance. By managing, developing, and leading my business effectively, being both self-disciplined, and methodical, and being curious and creative, even when my old habitual task holism threatens to take over.
It takes focused attention and deep intention, being passionately purposeful to ensure that I stay on track with doing the “one thing” I am creating, inventing, and innovating whilst on the roller-coaster ride.
Coping with fear of failure
Self-doubt, perfectionism, imposter syndrome, risk adversity, and rejection are the key neurological perils confronting many women (and men) start-up entrepreneurs. This creates opportunities for women start-up entrepreneurs to learn how to bravely and boldly be, think and act differently in articulating their passionate purpose and achieving their vision in an uncertain and constantly changing world.
I experienced a number of significant failures, which deeply hurt me viscerally, emotionally, and cognitively, as well as resulted in serious financial losses.
I focussed on using these as “teachable moments” to learn how to take smart risks, manage my self-talk and not self-depreciate my inherent self-worth. To seek feedback and help when I froze as a result of my mistakes, losses, and failure, which ultimately enabled me to develop the deep courage, healthy self-compassion, and GRIT to stay in the start-up entrepreneurship game.
This enables me to role model, mentor, teach and coach other women start-up entrepreneurs, develop embodied presence, and be congruent in walking my talk.
How can you take action to eliminate gender (and age) stereotypes as a women start-up entrepreneur?
If we want to ensure that almost half of the world’s potential women start-up entrepreneurs are empowered, and enabled to add value to the quality of people’s lives and make the difference they want to, and can make in the world, make sure to take personal responsibility in:
Supporting women in their efforts to make a difference and contribute to the common good, despite age or gender differences, gives women start-up entrepreneurs greater chances of long-term growth and impactful success.
Eliminating from your locus of control and influence, any gender stereotyping and ageism biases.
We can then maximize the benefits gender and age differences and diversity bring, and collectively make the world a fairer, more inclusive, equitable, and balanced place in all domains that contribute to the common good, and a planet that balances and includes all people equally, with profits.
Find out more about our work at ImagineNation™
Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starts October 3, 2023. It can be customised as a bespoke corporate learning program.
It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context. Find out more about our products and tools.
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