Tag Archives: Target

Don’t Confuse Culture with Strategy

Culture is the Who and How We Work; Strategy is What We Do

Don't Confuse Culture with Strategy

GUEST POST from Shep Hyken

Culture is quite different from strategy. It’s what a company is and stands for. Peter Drucker, the legendary management guru, once said, “Culture eats strategy for breakfast.” It’s not that strategy isn’t important. It absolutely is. However, culture must come first. Then strategy must align with the culture.

One of several definitions of culture by Merriam-Webster is:

“The set of shared attitudes, values, goals and practices that characterizes an institution or organization.”

That is exactly what culture should be. However, there can be problems.

Some companies state their culture in mission, vision and/or values statements. However, those are just words—they are meaningless if not lived. And they can’t be aspirational. They must be true in the moment. A culture that is not actively practiced by leadership and employees is just a dream—just words on paper that are somewhat meaningless, regardless of how well-written and aspirational they are.

For a culture to be successful, leadership must live it and be the role model for others to emulate. And while most people think of leadership as the executives who sit in the C-suite, it is really anyone of authority. It could be anyone in management, in a supervisory position, or anyone who has direct reports. And while leaders must be role models, everyone must know and understand the culture. In the “perfect” organization, everyone is in alignment.

That is why Target is a great case study for how the right culture works. The title of this article is a quote from Christina Hennington, chief growth officer of Target, who sat on a panel at the recent 2023 National Retail Federation (NRF) Big Show. Hennington says, “We use culture as a guidepost, as a set of filters for the decisions we make in the business, both big and small. That’s all in the pursuit of our purpose, which is to help all families discover the joy of everyday life.”

Just last year, Target was No. 2 in Fortune’s Best Workplaces in Retail. It was also No. 1 in People’s Companies that Care, and No. 12 in Fortune’s 100 Best Companies to Work For. Those are some fine accolades, and with good reason. A RetailWire article noted that in 2021, when most companies were struggling to hire and keep employees, Target had its lowest turnover rate in five years. A good paycheck is a start. Good benefits are also important, and they go beyond medical benefits. For example, Target has a debt-free college program in which all full-time and part-time employees can participate. Another benefit is that Target likes to promote from within. Employees starting on hourly wages can become leaders. They take care of their people, and in turn their people take care of their customers.

Mark Ryski, founder and CEO of HeadCount Corporation, says, “Target continues to set the standard for driving up worker pay. I can only believe there is one key reason why—because a well-compensated, appreciated, happy workforce delivers better results. Imagine how it must feel to work for a company like Target that continues to look for ways to enrich employees.”

Melissa Kremer, EVP and chief human resources officer at Target, said, “Our team is at the heart of our strategy and success, and their energy and resilience keep us at the forefront of meeting the changing needs of our guests year after year.”

So, Target has nailed a big part of the culture, in that it has taken the words on paper to the people who work there. The message from Target’s leadership is clear. Build a culture that starts with a focus on your own people. Take care of them, and they will in turn, take care of the company, which includes the company’s customers.

Does that sound familiar? If you’ve been following my work for any length of time, it probably reminds you of my Employee Golden Rule: Do unto employees as you want done unto your customers. And it looks like it’s working.

This article originally appeared on Forbes.com

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Change Planning in Times of Crisis

Navigating Uncertainty and Building Resilience

Change Planning in Times of Crisis

GUEST POST from Chateau G Pato

In times of crisis, organizations are faced with unprecedented challenges that require swift and strategic action. The ability to adapt and thrive in the face of uncertainty is a crucial skill that can make or break a business. Change planning is key to managing these transitions effectively and building resilience for the future.

The COVID-19 pandemic serves as a stark reminder of the importance of effective change planning in times of crisis. Businesses across the globe were forced to adapt to rapidly changing circumstances, from transitioning to remote work to radically transforming their business models. Those that were able to navigate this uncertainty with agility and resilience emerged stronger on the other side.

Case Study 1: Airbnb

One such example is Airbnb, a company that faced significant disruption to its business during the pandemic. With travel restrictions in place and a dramatic drop in tourism, Airbnb had to quickly pivot its strategy to survive. By focusing on local stays and experiences, the company was able to adapt to the new reality and maintain its customer base. Through effective change planning, Airbnb demonstrated resilience in the face of crisis.

Case Study 2: Target

Another case study of successful change planning in times of crisis is that of Target, a retail giant that weathered the storm during the 2008 financial crisis. By prioritizing customer needs, streamlining operations, and focusing on innovation, Target was able to emerge from the crisis stronger than ever. The company’s strategic approach to change planning enabled it to not only survive the economic downturn but also thrive in the aftermath.

So, what are the key principles of effective change planning in times of crisis? Firstly, organizations must embrace agility and flexibility, being willing to adapt quickly to changing circumstances. Secondly, leaders must prioritize communication and transparency, keeping employees informed and engaged throughout the change process. Lastly, businesses must focus on innovation and customer-centric strategies to stay ahead of the curve and drive growth in uncertain times.


Navigating uncertainty and building resilience in times of crisis requires strategic change planning and a proactive approach to managing disruption. By learning from case studies like Airbnb and Target, organizations can develop the resilience needed to thrive in the face of adversity. The ability to adapt, innovate, and prioritize customer needs is key to surviving and succeeding in challenging times. By embracing change planning as a core competency, businesses can weather the storm and emerge stronger on the other side.

Bottom line: The Change Planning Toolkit™ is grounded in extensive research and proven methodologies, providing users with a reliable and evidence-based approach to change management. The toolkit offers a comprehensive set of tools and resources that guide users through each stage of the change planning process, enabling them to develop effective strategies and navigate potential obstacles with confidence.

Image credit: Pexels

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We Are Target. Who Are You?

By now you’ve probably seen the video of the Target employee standing on the checkout counter delivering a Mel Gibson, Braveheart inspired speech to fellow employees prior to opening the doors on Black Friday (nearly 4 million views and counting).

The video ends with “Because we are more than just a store. This is a team! This is a family! This is Target!!!”

It left me with one central idea at the end, and that’s the title of this article “We Are Target. Who Are You?” and the reason it left me with this idea is that in our companies we too often take the passion out of business. We inadvertently, through the way we communicate internally, end up sending the message that people should leave their passion at home, or feel passionate about something else other than our company.

What would happen if didn’t kill people’s passion at the same time we time we’re busy killing their creativity?

What kinds of connections with our customers could we form if we were (from the top to the bottom) passionate about serving our customers, about crushing the competition, and trying to be better than them in every way?

Do you want to work for a mediocre company?

Does your company want to be mediocre?

Does your company want to provide crappy customer service?

If not, then first work on making your company excellent in every way possible, and then give people permission to be passionate about serving customers and about demonstrating that excellence.

Then you’ll be ready to shout it from the rooftops!
(or at least from the counter)

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