Category Archives: marketing

People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading

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Planning to Spread

We’ve all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Gotye’s “Somebody That I Used to Know”, which as of … Continue reading

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Are You Lying to Your Customers?

It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? … Continue reading

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Where is the Innovation Bonfire the Hottest?

Now that I’ve secured a book deal with Palgrave Macmillan for my second book, I thought it might be interesting to peek in on the Nielsen Bookscan sales numbers on Amazon and look back at the last couple of years … Continue reading

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Let’s Chat About the Language of Innovation

It was bound to happen sooner or later… What is it you might ask? Well, it is the recognition that the language we use (and more importantly, having a common language) when it comes to innovation, to change, or to … Continue reading

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Are you competing at cloud speed?

We live in an era of constant, accelerating change, and the only organizations that are equipped to keep pace are those that are capable of competing at cloud speed. Does trading out packaged software installed on your own servers for … Continue reading

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Making People Dance Instead of Jaywalk

I love anything that is fun and investigates human psychology, especially crowd psychology, and the investigation of how you can use fun to potentially influence human behavior for social good (i.e. the piano stairs example I’ve shared before). Nobody likes … Continue reading

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A Simple Idea to Save Oil

Sometimes the simplest ideas are the best. Here is a great marketing campaign from S-Oil in South Korea which took the challenge of finding ways to decrease oil consumption in South Korea and turned it into a marketing campaign: In … Continue reading

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What Do You Do When People Say Your Logo Looks Like *#&@?

Recently The Hershey Company decided to update their logo and since it’s launch they’ve been getting a lot of negative buzz surrounding the new logo because some people think that part of the logo looks like a steaming pile of … Continue reading

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Is there a market for Smartwatches? Can Apple create one?

Okay, it’s been a week since the Apple Watch was announced, and do you know what the world’s most popular wearable is likely to be for 2014/2015? It’s not the iWatch, but the iPhone 6, which is breaking the pre-sales … Continue reading

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