Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

New Capability Mapping Tools for Business Architects

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Charting Change - Order NowDespite already investing more than one million dollars in the new intellectual property included in the Change Planning Toolkit™, I will continue to take your feedback and invest in creating new tools that make the toolkit even more valuable for everyone.

Today I’m excited to announce the Change Planning Toolkit™ v11 which includes several new tools for:

  • Helping innovation leaders, business architects and transformation planners create current and future business capability maps

The Change Planning Canvas™ and the more than 70 tools in the toolkit will help make your change planning efforts more visual and collaborative, and enable you to get everyone literally all on the same page for change. The toolkit has been created to help organizations:

  1. Beat the 70% failure rate for change programs
  2. Quickly visualize, plan and execute change efforts
  3. Deliver projects and change efforts on time
  4. Accelerate implementation and adoption
  5. Get valuable tools for a low investment

The tools easily integrate with other change methodologies like ProSci’s ADKAR, the Association of Change Management Professionals’ (ACMP) Standard, and the PMBOK used by Project Management Professionals (PMP).

Get your Change Planning Toolkit™ licenses now at a special price.

If you purchased a Change Planning Toolkit™ license over a year ago, you will want to renew your license so you can:

  • Download the latest version
  • Help shape future updates to the toolkit by contacting us to request new tools
  • Get access to any further updates over the next year

—————————————————————————————-
IMPORTANT: If you already purchased the book and are looking to access the supporting material, please contact me with your proof of purchase and I’ll send you the file.
—————————————————————————————-

Learning how to use the Change Planning Toolkit™ will create great opportunities for:

  1. Organizations to build a continuous change capability
  2. Consulting companies to increase revenue while achieving better client outcomes
  3. Education companies to build new organizational change course offerings

So, what are you waiting for?

Don’t endure even one more change or project failure.

Get the Change Planning Toolkit™ v11 today!

Not sure what business architecture is or what a business capability map looks like?

Here is a hypothetical business architecture example of a business capability map from the Change Planning Toolkit™ v11 that these new tools will help you organize as part of your innovation, change or transformation efforts for current state and future state capability mappings:

Business Architecture example of a business capability map from Braden Kelley


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Starbucks Upgrading the Last Minute of the Mobile Ordering Journey

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Starbucks Upgrading the Last Minute of the Mobile Ordering Journey

Starbucks is definitely regarded as an innovator in the mobile commerce and loyalty space.

Starbucks was one of the first retailers (2008) to successfully introduce a card-based loyalty program with broad adoption – the Starbucks card – which not only had loyalty benefits for customers but also could be used as a means of payment.

Building from this, Starbucks created a mobile app early in the smartphone era that mirrored many of the capabilities of the Starbucks card, allowing people to not only pay with their mobile phone (backed by a credit card), but to check their points and payment balances.

Starbucks then launched mobile order & pay in Portland near the end of 2014 before beginning to release it more broadly in 2015.

All of Starbucks’ loyalty and mobile technology inventions positioned the company quite well to survive the COVID-19 shutdowns around the world.

Starbucks Mobile Ordering

Personally I try to keep as many apps OFF my phone as possible. So, it wasn’t until the coronavirus restrictions that I finally caved in and downloaded the Starbucks app. The reason?

Given the pandemic, the last thing I wanted to do was stand around in an enclosed space with suspect ventilation waiting for my Starbucks beverage any longer than I had do. So, I downloaded the app and began ordering my drink from the car and waiting 4-5 minutes (or longer if they looked busy) before going inside to get my drink.

What I found annoying though was that the app gave an estimate that often was in the 15-23 minute range, despite the fact that it rarely took more than five minutes, and there was no notification when my drink was ready.

I started designing a better approach in my mind, and was about to suggest it to Starbucks when I happened upon what is likely a pilot in one of my local Starbucks. It looks like this:

Starbucks Mobile Order Board

At this particular pilot Starbucks they have this flat screen that shows the people who have mobile orders placed (in alphabetical order) and then the Starbucks employee at the end of the line has a tablet they manage.

When an order is complete, the Starbucks employee updates the order status to ‘READY’ on the tablet, the image on the board changes to show a READY indicator, and a text message is sent to the person’s phone.

When the customer picks up their order, then the Starbucks employee marks it ‘PICKED UP’ on the tablet so that the person’s name is removed from the board.

This is very close to the idea that I was going to propose, but with one big exception.

My idea was to suggest printing out an enhanced bar code that could be scanned at the end of the line by the barista to trigger the text message – instead of using a tablet and a screen. This could have been a much simpler and cheaper approach both in terms of technology and labor.

Either way, there is no doubt that Starbucks continues to experiment and push for improvements in the last minute of the mobile ordering journey to create a great experience. This enables them to keep their employees and customers healthy and safe, and keep Starbucks ahead of their competition.

Keep innovating!

Image (2) credit: Digitaltrends.com


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What is design thinking? – EPISODE FIVE – Ask the Consultant

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Live from the Innovation Studio comes EPISODE FIVE of a new ‘Ask the Consultant’ series of short form videos. EPISODE FIVE aims to answer a question that many people struggle to answer or accurately discuss:

“What is design thinking?”

Design Thinking is often misunderstood and sometimes even maligned because too many people think it is a process. It doesn’t help when visuals like this one from the Stanford d.School label it as such:

Stanford d.School Design Thinking Process

Instead design thinking should be thought of as a mindset, or a collection of mindsets, including the novice mindset.

There is a big difference between knowing the design thinking components and being a design thinker. Design Thinking is not a technical skill, it is a collection of soft skills, so buyer beware.

One of the key things to remember about design thinking (or human-centered design) is that it is a highly iterative process intended to leverage extensive prototyping and testing.

Another important thing to remember is that unlike other problem solving methods, good design thinking professionals will spend as much, if not more, time and energy on the problems(s) than on the solution(s).

Preparing to Solve the Right Problem

To help with this I’ve created a Problem Finding Canvas to help you identify all of the potential problems in a particular search area.

It’s available for only $9.99 here in the shop.

}} Click here to watch the video {{

Help Shape the Next ‘Ask the Consultant’ Episode

  1. Grab a great deal on Stoking Your Innovation Bonfire on Amazon while they last!

  2. Get a copy of my latest book Charting Change on Amazon

  3. Contact me with your question for the next video episode of “Ask the Consultant” live from my innovation studio

Below are the previous episodes of ‘Ask the Consultant’:

  1. EPISODE ONE – What is innovation?
  2. EPISODE TWO – How do I create continuous innovation in my organization?
  3. EPISODE THREE – What is digital transformation?
  4. EPISODE FOUR – What is the best way to create successful change?
  5. All other episodes of Ask the Consultant


Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

What is the best way to create successful change? – EPISODE FOUR – Ask the Consultant

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Live from the Innovation Studio comes EPISODE FOUR of a new ‘Ask the Consultant’ series of short form videos. EPISODE FOUR tackles a question I’m asked so frequently that I wrote a book to answer it:

“What is the best way to create successful change?”

Hint: It starts with getting a copy of Charting Change because I introduce in the book several key frameworks that lay the groundwork for successful change that are built upon in the Change Planning Toolkit™.

The pace of change is accelerating and organizations need to become more agile and more capable of continuous change. This presents a huge challenge for most organizations.

Together in this episode we’ll explore some of the core building blocks to creating successful change in your organization, and a discuss what else is in Charting Change and the Change Planning Toolkit™, and how this particular book can make a great course book for change management courses at universities, executive education, and corporate training programs.

Many of the tools in the optional Change Planning Toolkit™ will look familiar to change management professionals because they have been informed by the ACMP’s Standard for Change Management and the PMI’s PMBOK.

Five Keys to Successful Change 550

“Does the change you’re proposing inspire fear or curiosity? Fear steals energy from change; curiosity fuels it.”— Braden Kelley

Grab your copy of Charting Change on Amazon while they last!

What question should I tackle in the next video episode of “Ask the Consultant” live from my innovation studio?

Contact me with your question

}} Click here to watch the video {{

Below are the previous episodes of ‘Ask the Consultant’:

  1. EPISODE ONE – What is innovation?
  2. EPISODE TWO – How do I create continuous innovation in my organization?
  3. EPISODE THREE – What is digital transformation?
  4. All other episodes of Ask the Consultant


Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

New Tool for Leveraging the Eight Change Mindsets

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Charting Change - Order NowDespite already investing more than one million dollars in the new intellectual property included in the Change Planning Toolkit™, I will continue to take your feedback and invest in creating new tools that make the toolkit even more valuable for everyone.

Today I’m excited to announce the Change Planning Toolkit™ v10 which includes a new tool for:

  • Leveraging the Eight Change Mindsets in your Communications Strategy Planning (including messaging, symbols, and artifacts)

The Change Planning Canvas™ and the more than 60 tools in the toolkit will help make your change planning efforts more visual and collaborative, and enable you to get everyone literally all on the same page for change. The toolkit has been created to help organizations:

  1. Beat the 70% failure rate for change programs
  2. Quickly visualize, plan and execute change efforts
  3. Deliver projects and change efforts on time
  4. Accelerate implementation and adoption
  5. Get valuable tools for a low investment

The tools easily integrate with other change methodologies like ProSci’s ADKAR, the Association of Change Management Professionals’ (ACMP) Standard, and the PMBOK used by Project Management Professionals (PMP).

Get your Change Planning Toolkit™ licenses now at a special price.

If you purchased a Change Planning Toolkit™ license over a year ago, you will want to renew your license so you can:

  • Download the latest version
  • Help shape future updates to the toolkit by contacting us to request new tools
  • Get access to any further updates over the next year

—————————————————————————————-
IMPORTANT: If you already purchased the book and are looking to access the supporting material, please contact me with your proof of purchase and I’ll send you the file.
—————————————————————————————-

Learning how to use the Change Planning Toolkit™ will create great opportunities for:

  1. Organizations to build a continuous change capability
  2. Consulting companies to increase revenue while achieving better client outcomes
  3. Education companies to build new organizational change course offerings

So, what are you waiting for?

Don’t endure even one more change or project failure.

Get the Change Planning Toolkit™ v10 today!

Don’t remember what the Eight Change Mindsets are?

Check them out below and then get the Change Planning Toolkit™ to take advantage of them in your communications planning!

Eight Change Mindsets to Harness for Success

Get the PDF version of the Eight Change Mindsets framework:

Eight Change Mindsets to Harness for Success PDF

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50 Cognitive Biases Reference – Free Download

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by Braden Kelley

I came across this cognitive biases infographic from TitleMax and it has a lot of great information in it, but…

The problem with long, information-rich infographics like this is that they’re hard to consume on the screen in their entirety, you can’t print them in a legible way, and they’re hard to leverage in your work. The creators of this infographic did a nice job of capturing a wide range of cognitive biases, which makes this a quite useful tool for design thinking, but not in this format.

To help everyone out, I’ve taken the original infographic and reformatted it into a five page PDF for easy reading and printing on 8.5″ x 11″ letter size paper.

Click here to download the 50 Cognitive Biases PDF (8.5″x11″)

See the original infographic below (click to access the source image):

Cognitive Biases Infographic

Click here to download the 50 Cognitive Biases PDF (8.5″x11″)

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What is digital transformation? – EPISODE THREE – Ask the Consultant

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Live from the Innovation Studio comes EPISODE THREE of a new ‘Ask the Consultant’ series of short form videos. EPISODE THREE aims to answer a question that many people struggle to answer or accurately discuss:

“What is digital transformation?”

Digital transformation is a complicated topic for people to speak intelligently about and to explore in depth because there is so much misinformation and confusion about what a digital transformation actually is – a lot of it espoused by technology vendors.

Together in this episode we’ll explore what digital transformation is by looking at two definitions that show what digital transformation is not.

1. Wikipedia’s bad definition of Digital Transformation

“Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.”

— Wikipedia

2. This Definition of Digital Transformation Gets Closer But Still Isn’t Right

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”

— EnterprisersProject

So, let’s dig into what Digital Transformation really is …

A digital transformation is the journey between a company’s current business operations to a reimagined version of itself from the perspective of how a digital native would build the same business operations leveraging the latest technology and scientific understandings of management science, leadership, decision science, business and process architecture, design, customer experience, etc.

A digital transformation can only be successfully achieved if you put customers and employees at the center to create a human-centered data model and explore the intersection between what’s needed and what’s possible to simplify processes, reduce complexity, and to design elegant experiences.

The key thing to remember is that technology comes at the end, not the beginning, starts by making strategic choices, and focuses on identifying and building the needed capabilities to execute the new strategy.

Here is a quick review list of ten things to keep in mind for a successful digital transformation:

  1. Reimagine your business from a digital native perspective
  2. A Human-Centered Data Model (customers & employees)
  3. Put your customers and employees at the center
  4. Identify intersection of what’s needed & what’s possible
  5. Simplify processes
  6. Reduce complexity
  7. Design elegant experiences
  8. Technology comes at the END – not the beginning
  9. Start by making strategic choices
  10. Build capabilities needed to achieve your transformation

}} Click here to watch the video {{

Help Shape the Next ‘Ask the Consultant’ Episode

  1. Grab a great deal on Stoking Your Innovation Bonfire on Amazon while they last!

  2. Get a copy of my latest book Charting Change on Amazon

  3. Contact me with your question for the next video episode of “Ask the Consultant” live from my innovation studio

Below are the previous episodes of ‘Ask the Consultant’:

  1. EPISODE ONE – What is innovation?
  2. EPISODE TWO – How do I create continuous innovation in my organization?
  3. All other episodes of Ask the Consultant


Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Accelerating Complexity vs. Accelerating Change

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Accelerating Complexity vs. Accelerating Change

Does the quickening pace of change or the accelerating pace of complexity pose a greater threat for humans and organizations?

Change can be incredibly disruptive to both humans and organizations.

So much so that I decided to create a more modern, visual, collaborative and effective set of methods and tools to help organizations beat the 70% change failure rate and better keep pace with the accelerating pace of change – the Change Planning Toolkit™ – introduced in my latest book Charting Change.

In the book I highlight that the pace of change is accelerating, and use the increasing rate of change in the S&P 500’s membership as a proof point:

Innosight Average Company Lifespan

Another proof point is the fact that all of our high technology has been developed in roughly the last 100 years.

There can be no doubt that the pace of change and disruption is quickening.

But how much of the accelerating disruption that we see can be attributed to what I see as an increasing pace of complexity?

If anyone doubts that we live in a time of accelerating complexity, I encourage you to check out the book The Toaster Project by Thomas Thwaites, or this TED talk given by Thomas:

I find this video quite frightening because it highlights how fragile our high-technology society is, and how much we need each other.

If a single person can’t make the simplest of electrical appliances by themselves, even over the course of a year, then imagine the complexity that organizations must manage to make even more complicated products.

Imagine the challenge of making changes to our organizations after we’ve optimized things to successfully manage this complexity.

If both complexity and change are accelerating, how can we cope?

Here are four key ways to better manage complexity and change:

  1. Choose carefully which complexity to inflict upon the organization

  2. Learn how to architect the organization for continuous change

  3. Continuously evaluate your organization’s trade-offs between flexibility and fixedness

  4. Leverage the modern, visual, and collaborative tools from the Change Planning Toolkit™ that are easily adapted to our new virtual work environment

Grab the ten free tools from the Change Planning Toolkit™ before purchasing a license so you can keep these three key frameworks front and center as you plan a more modular and conscious approach to managing the growing complexity in your organization:

  • PCC Change Readiness Framework
  • Organizational Agility Framework
  • Architecting the Organization for Continuous Change

Download the 10 Free Tools

Keep innovating!


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A Conversation with PepsiCo’s Chief Design Officer – Mauro Porcini

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Recently I sat down with Mauro Porcini, PepsiCo’s first-ever Chief Design Officer for an Innovation Leader conversation across different topics and themes, from culture to design, from people to innovation, from strategy to failure, starting with these six questions:

  1. Why is it more important to design meaning than products?

  2. What are your favorite methods for getting to the heart of people’s wants and needs?

  3. How are you trying to spread design thinking throughout PepsiCo?

  4. Can you walk us through the creation of PepsiCo’s design website? Why was it important for your team to have an external site?

  5. If you had it all to do over again, what would you do differently?

  6. What is your approach to failure?

Click here to see Mauro’s answers on Innovation Leader


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Friday Funny – Unexpected Blackberry and Apple Problems

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Thanks to Bettina von Stamm for bringing this comedic gem to my attention:

It does a great job of highlighting how technology companies come along and completely change parts of our common language.

For my non-European friends, Orange is a French mobile telecommunications provider (aka France Telecom).

I hope everyone has a funny Friday and a great weekend!


Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.