Tag Archives: Frito Lay

Crazy New Products – Real and Imagined

Posted on July 12, 2021 by Braden Kelley

Above are three crazy new product photos – two real, two imagined. Can you guess which is which? I’ve written before about flavor proliferation but every day it seems as if food companies keep increasing variety even as the number … Continue reading →

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After Hours with Mauro Porcini – PepsiCo’s First Chief Design Officer

Posted on April 20, 2021 by Braden Kelley

A short while ago I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo, a multi-billion-dollar American corporation with more than 250,000 employees. It is the second largest food and beverage company in … Continue reading →

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Amazon Changes Everything in a New Way

Posted on August 3, 2016 by Braden Kelley

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of … Continue reading →

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Food Innovation Sighting – Doritos Tacos

Posted on March 27, 2012 by Braden Kelley

I don’t typically frequent fast food restaurant chains, but today I did, and I had a food innovation sighting for my trouble. I stopped by the local Kentucky Fried Chicken (KFC) and Taco Bell combination store and as I was … Continue reading →

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