Tag Archives: Frito Lay

Crazy New Products – Real and Imagined

Above are three crazy new product photos – two real, two imagined. Can you guess which is which? I’ve written before about flavor proliferation but every day it seems as if food companies keep increasing variety even as the number … Continue reading

Posted in marketing | Tagged , , , | Leave a comment

After Hours with Mauro Porcini – PepsiCo’s First Chief Design Officer

A short while ago I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo, a multi-billion-dollar American corporation with more than 250,000 employees. It is the second largest food and beverage company in … Continue reading

Posted in Design, Innovation | Tagged , , , , , , , | Leave a comment

Amazon Changes Everything in a New Way

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of … Continue reading

Posted in marketing, Strategy | Tagged , , , , , , , , , | Leave a comment

Food Innovation Sighting – Doritos Tacos

I don’t typically frequent fast food restaurant chains, but today I did, and I had a food innovation sighting for my trouble. I stopped by the local Kentucky Fried Chicken (KFC) and Taco Bell combination store and as I was … Continue reading

Posted in Innovation | Tagged , , , , , , , , | 2 Comments