Tag Archives: Diversity

Fueling a Culture of Innovation with Diversity and Inclusion

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, the capacity for innovation stands as a critical differentiator among leading organizations. At the heart of fostering this innovation is the commitment to diversity and inclusion (D&I). The melding of varied perspectives, backgrounds, and experiences not only drives creative outcomes but also builds resilient, adaptive business enterprises. As thought leaders at the helm, we must champion a culture where diversity and inclusion are not mere policies but key drivers of innovation.

The Power of Diverse Perspectives

Diverse teams bring a wealth of perspectives that ignite creativity and challenge entrenched assumptions. A study by Boston Consulting Group found that diverse management teams lead to a 19% increase in revenue due to innovation. When individuals from different cultural, gender, and generational backgrounds convene, they contribute unique viewpoints that enhance problem-solving capabilities and stimulate breakthrough innovations. The convergence of these perspectives facilitates more rounded and comprehensive decision-making processes, which can yield novel products and services.

Case Study 1: Global Tech Innovators

Consider the case of a leading global technology firm that set out to invigorate its product development process. By championing a diverse workforce, the firm curated project teams inclusive of members from varied cultural backgrounds, educational disciplines, and genders. This not only mirrored their diverse customer base but also fueled unprecedented growth in innovation-led initiatives.

One notable success involved a team working on a next-generation wearable technology. By leveraging insights from team members in Asia, Africa, and Latin America, who understood the regional health and wellness nuances, the team developed features that resonated globally, driving product adoption in markets previously untapped. This was achieved through a continuous dialogue fostering an inclusive atmosphere where all team members felt empowered to voice their ideas without fear of dismissal or ridicule.

Fostering an Inclusive Culture

Building a truly inclusive culture involves more than just assembling a diverse team. It entails creating an environment where all employees feel valued and heard, and where contributions are recognized and rewarded. Organizations should implement training programs that underscore the importance of inclusivity, where leaders are equipped to nurture and mentor diverse talent.

“An inclusive culture is one where every employee can bring their full selves to work and contribute towards the innovation journey.”—Anonymous

It’s crucial for leadership to model inclusive behaviors that permeate throughout the organizational culture. This can include forming employee resource groups that celebrate diversity or establishing forums for open dialogue and collaborative ideation sessions. The net result is a fertile environment ripe for innovation.

Case Study 2: Healthcare Innovators

The healthcare industry illustrates another compelling example where D&I powered innovation. A national healthcare provider faced the challenge of designing patient outreach programs that connected with a wide array of demographics. By integrating a diverse group of healthcare professionals, the provider was able to tailor communication strategies to suit different cultural norms and practices.

The diversity within the team ensured that the insights went beyond mere language translation, addressing deeper cultural contexts, and resulting in higher patient engagement and satisfaction rates. The innovative outreach models developed were expanded into full-scale implementations that fundamentally transformed patient-provider interactions across various communities.

Sustaining Innovation through Continuous Commitment

To sustain innovation, organizations must maintain a steadfast commitment to D&I. It is an ongoing journey requiring regular reflection and renewal of strategies. Metrics should be in place to measure the impact of D&I efforts on innovation outcomes, with goals evolving in response to the shifting dynamics of the workforce.

Success stories and best practices should be shared throughout the organization, highlighting how diversity and inclusion have propelled improvements and sparked new initiatives. This storytelling not only inspires but also reinforces the value of D&I as fundamental pillars of innovation.

Conclusion

Fostering a culture of innovation through diversity and inclusion is not optional in today’s competitive business world—it is imperative. The cases presented exemplify how embracing a broad set of voices leads to solutions that are not only innovative but also deeply resonant with a global demographic. As leaders, our role is to build and sustain environments where diversity and inclusion are integral to our organizational DNA, driving forward our vision for continuous innovation.

This article is designed to provide a thoughtful exploration of how diversity and inclusion fuel innovation, along with practical case studies to illustrate these principles. Let me know if there are any further changes or additions you’d like to make!

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

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Principles of Inclusive Design

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Creating for All

Principles of Inclusive Design

GUEST POST from Chateau G Pato

In our rapidly changing world, designing products and services that serve a diverse user base has never been more important. Inclusive design is not just a trend; it is a movement towards accessibility, equity, and respect for human diversity. At the heart of this approach lies a profound commitment to creating solutions that are not only user-friendly but fully accessible to everyone, regardless of their abilities or circumstances.

In this article, we will explore the core principles of inclusive design and illustrate them with two compelling case studies. By understanding these principles, designers and innovators can craft experiences that are not only innovative but profoundly inclusive. For further insights, explore our articles on Five Immutable Laws of Change and Human-Centered Innovation.

Core Principles of Inclusive Design

Inclusive design involves several key principles:

Recognize Diversity and Uniqueness: Understand the varied needs of different users and design with empathy.
Create Flexible Solutions: Develop adaptable solutions that can cater to a broad range of needs.
Offer Equal Use: Ensure that products and services provide the same means of use for all users, avoiding the need for adaptation or specialized solutions.
Offer Equitable Experience: The experience should be equally satisfying for everyone, encouraging user engagement and delight.

Let’s delve into two real-world examples where these principles are skillfully applied.

Case Study 1: Microsoft and the Inclusive Design Toolkit

Microsoft has been a pioneer in applying inclusive design principles. Their Inclusive Design Toolkit is a testament to their commitment to accessibility and innovation.

The toolkit was created based on extensive research and user feedback, and it offers guidelines that help designers create products that consider a wide array of potential users. For instance, Microsoft Word now includes accessibility checkers, which assists users in creating documents that are accessible to people with disabilities.

One significant feature is the ability to provide real-time subtitles during video calls on Microsoft Teams. This functionality addresses the needs of hearing-impaired users, foreign language speakers, and those in noisy environments, showcasing Microsoft’s commitment to creating flexible, equitable solutions.

Case Study 2: OXO’s Universal Design Approach

Another exemplary application of inclusive design principles is found in the work of OXO, a company that revolutionized kitchen tools with its commitment to ease of use for all.

OXO’s journey began with a simple potato peeler. Sam Farber, the founder, realized his wife, who had arthritis, found it difficult to use traditional peelers. The solution was the OXO Good Grips range, featuring soft rubber handles that were comfortable for everyone, whether or not they had physical limitations.

This universal design approach has become a staple of OXO’s philosophy, ensuring that their products are accessible, functional, and engaging for a diverse user base. The success of OXO emphasizes the power of inclusive design to create products that resonate with, and are appreciated by, a vast audience.

Conclusion

Inclusive design is not just about compliance or accessibility; it is about creating experiences that resonate with everyone. As demonstrated by Microsoft and OXO, companies that embrace inclusive design open the door to innovation, engagement, and satisfaction.

By adhering to the core principles of inclusive design—recognizing diversity, creating flexible solutions, ensuring equal use, and offering equitable experiences—we can achieve a more inclusive world. For more strategies on this transformative approach, explore our writings on Five Immutable Laws of Change and Human-Centered Innovation.

As designers and innovators, the call to action is clear: Let’s build a future that is open, accessible, and welcoming to all.

Image credit: Pixabay

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Leveraging Diversity: Enhancing Creativity through Inclusive Workplaces

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Leveraging Diversity: Enhancing Creativity through Inclusive Workplaces

GUEST POST from Chateau G Pato

In today’s rapidly evolving and interconnected world, the success of organizations hinges on their ability to foster innovation and creativity. To achieve this, organizations must recognize the value of diversity and create inclusive workplaces that empower individuals from all backgrounds to contribute their unique perspectives. By leveraging diversity, organizations can unlock the full potential of their teams, drive creative problem-solving, and gain a competitive edge. In this article, we will explore the connection between diversity and creativity, and present two compelling case studies that demonstrate the transformative power of inclusive workplaces.

Case Study 1: Pixar Animation Studios

Pixar Animation Studios, renowned for creating beloved films like Toy Story and Finding Nemo, has long understood the importance of diversity in driving creativity. In 2012, Ed Catmull, President of Pixar, reflected on their journey towards building a diverse and inclusive workforce. He shared that while the company initially struggled with diversity, they recognized the need to tap into different voices to propel their storytelling forward.

Pixar embarked on a mission to actively seek out diverse talent and foster an inclusive environment where everyone’s ideas were valued. The result was a creative explosion, with films that resonated deeply and appealed to a wide range of audiences. Films such as Coco, which celebrated Mexican culture and traditions, showcased the power of diverse perspectives and became a global success.

Through intentional efforts to create an inclusive workplace, Pixar not only enhanced their creativity, but also fostered a culture that attracted top talent from diverse backgrounds. This case study demonstrates that by embracing diversity and eliminating barriers, organizations can create an environment where creativity thrives, leading to exceptional outcomes.

Case Study 2: Airbnb

The story of Airbnb’s journey towards embracing diversity and inclusivity offers another inspiring example of how organizations can enhance creativity. In 2016, Airbnb faced criticism for issues related to discrimination on its platform. In response, the company took immediate action, acknowledging the problem and committing to change.

With the belief that diversity leads to better decision-making and innovation, Airbnb took significant steps to address the issue and create a more inclusive platform. They implemented mandatory cultural competence training for all employees, established a non-discrimination policy, and expanded their efforts to recruit diverse candidates across all levels.

These initiatives had a profound impact on Airbnb’s organizational culture and empowered employees to embrace the concept of belonging. The company saw a surge in creativity, as employees from various backgrounds felt valued and comfortable sharing their unique ideas. This resulted in the creation of innovative features such as “experiences” on the Airbnb platform, which opened up new revenue streams and increased customer engagement.

Conclusion

The case studies of Pixar Animation Studios and Airbnb vividly demonstrate the immense benefits organizations can reap by leveraging diversity and creating inclusive workplaces. By fostering an environment that embraces different perspectives, organizations enable their teams to think outside the box, challenge conventional wisdom, and generate groundbreaking ideas.

Diverse teams bring a wealth of experiences, knowledge, and cultural insights, which fuel innovation and make organizations adaptable in an increasingly diverse world. To maximize creativity, organizations should prioritize diversity at all levels, ensure equal opportunities, invest in cultural competence training, and create a culture of inclusion where every voice is heard and respected.

As human-centered design professionals, our duty is to champion the cause of diversity and be at the forefront of creating inclusive workplaces that drive creativity, solve complex problems, and inspire positive change. By embracing diversity, we can harness the full potential of human creativity, paving the way for a brighter and more inclusive future.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

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The Power of Diversity and Inclusion in Driving Innovation

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The Power of Diversity and Inclusion in Driving Innovation

GUEST POST from Chateau G Pato

Innovation is the lifeblood of progress, a catalyst for growth, and a key differentiator in a competitive market. But where does innovation come from? It is often birthed from the intersection of diverse ideas, experiences, and perspectives. Creating an environment where these diverse thoughts can thrive is not just a moral imperative; it’s a business necessity. In this article, we’ll explore how diversity and inclusion act as powerful drivers of innovation, supported by real-world case studies that highlight their transformative potential.

Why Diversity and Inclusion Matter

1. Diverse Teams Generate Better Ideas

When individuals with different experiences and viewpoints come together, the probability of generating unique and groundbreaking ideas increases exponentially. Diverse teams challenge the status quo, approach problems from various angles, and can identify opportunities that a more homogenous team might overlook.

2. Inclusive Cultures Foster Psychological Safety

Diversity’s full potential can only be realized in an inclusive environment where every member feels valued and respected. Psychological safety encourages individuals to share their thoughts without fear of ridicule or retribution. It’s this openness that allows innovation to flourish.

3. Reflecting Global Markets

Organizations that embrace diversity are better equipped to understand and serve global markets. With team members mirroring the diversity of customers, companies can create products and services that meet a wider range of needs and preferences.

Case Study 1: Procter & Gamble—The Open Innovation Model

Procter & Gamble (P&G), one of the world’s largest consumer goods companies, serves as a shining example of how embracing diversity and inclusion can drive innovation. In the early 2000s, P&G was facing stagnant growth and needed a new strategy to rejuvenate its product pipeline. The company decided to embark on an “open innovation” model, also known as Connect + Develop.

The Approach

Instead of relying solely on internal R&D, P&G looked outward. They invited ideas from diverse external sources—customers, suppliers, and even competitors. The company established an inclusive culture where ideas, regardless of their origin, could be evaluated and developed.

The Results

This inclusive approach to innovation led to a string of successful products. Swiffer, Olay Regenerist, and Tide Pods are all products that owe their existence to P&G’s open innovation model. By valuing and integrating diverse perspectives, P&G experienced a significant boost in innovation and market performance, driving an increase in both sales and customer satisfaction.

Case Study 2: IBM—Embracing Diversity Through Business Resource Groups

IBM has long been a pioneer in recognizing the power of diversity and inclusion. In the mid-1990s, IBM faced a critical turning point as they realized their workforce needed to reflect the growing diversity of their global customer base. They implemented Business Resource Groups (BRGs) to leverage the unique insights of their diverse employees.

The Approach

IBM’s BRGs are employee-led affinity groups that focus on fostering inclusion and driving business results. These groups cover a variety of demographics, including race, gender, sexual orientation, and disability status. Each BRG is empowered to provide insights and feedback that can influence product development and corporate strategy.

The Results

One notable success story comes from the IBM Accessibility group, a BRG focused on creating inclusive technology for people with disabilities. Thanks to the insights from this group, IBM developed innovative solutions such as the IBM Watson Accessibility service, which uses AI to enhance online accessibility for users with diverse needs. This not only opened new market opportunities but also reinforced IBM’s brand as a socially responsible leader in technology.

Best Practices for Fostering Diversity and Inclusion

1. Leadership Commitment

For diversity and inclusion to take root, leaders must champion these values. This involves setting clear goals, allocating resources, and creating accountability measures.

2. Building an Inclusive Culture

Create an environment where every voice is heard and valued. Encourage open dialogue and provide training to help employees understand the benefits of a diverse workplace.

3. Diverse Recruitment and Retention

Implement recruitment strategies aimed at attracting diverse talent. Additionally, focus on retaining diverse employees by providing career development opportunities and mentoring programs.

4. Measuring Success

Track diversity and inclusion metrics to measure progress. Use this data to make informed decisions and continually improve your strategy.

Conclusion

The power of diversity and inclusion in driving innovation is undeniable. As evidenced by the successful strategies of companies like Procter & Gamble and IBM, embracing diverse perspectives leads to richer ideas, better products, and stronger market performance. Organizations that prioritize diversity and inclusion not only create a more equitable workplace but also position themselves at the forefront of innovation and growth. By fostering an environment that values every unique voice, we can unlock the full potential of human creativity and drive lasting, impactful change.

For more insights and strategies on fostering innovation through diversity and inclusion, follow my ongoing work and join the conversation. Let’s build a future where everyone’s ideas can shine.

Feel free to add any specific statistics, further case studies, or insights in the comments to support the article’s points further for an even richer narrative.

Image credit: Pixabay

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Design Thinking and Diversity & Inclusion

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Fostering Innovation through Different Perspectives

Design Thinking and Diversity & Inclusion

GUEST POST from Chateau G Pato

Design Thinking has emerged as a powerful methodology that enables organizations to tackle complex problems and create innovative solutions. At its core, Design Thinking encourages empathy, collaboration, and iteration. However, to fully reap the benefits of this approach, organizations must recognize the importance of Diversity & Inclusion (D&I) in the design process. By incorporating diverse perspectives, organizations can foster innovation and create solutions that better serve their customers and communities. In this article, we will explore how Design Thinking and D&I complement each other and present two case studies highlighting their impact on innovation.

Case Study 1: Procter & Gamble’s “Design for Women”

Procter & Gamble (P&G), a multinational consumer goods company, aimed to develop a razor specifically designed for women. To achieve this, they assembled a diverse team comprising individuals from various backgrounds, including women with different ethnicities, ages, and cultural experiences.

By incorporating D&I principles into the design process, the team empathized with the diverse needs and preferences of women worldwide. This approach led to the creation of the “Venus Embrace,” a razor that not only performed exceptionally well but also catered to the specific needs of women, such as comfort, ease of use, and aesthetics.

P&G’s commitment to D&I through Design Thinking not only resulted in a successful product but also reinforced their reputation as a brand that truly understands and values its target audience. This case study demonstrates how acknowledging and embracing diversity can lead to breakthrough innovations that resonate with customers on a deeper level.

Case Study 2: Airbnb and Inclusive Design

Airbnb, a leading online marketplace for accommodations, recognized early on that their success depended on creating an inclusive platform that catered to a wide range of travelers. To achieve this, they adopted Design Thinking principles and focused on incorporating D&I into their design process.

Airbnb initiated “The Airbnb Design Language System” project, which aimed to provide an accessible and inclusive user experience across their platform. They collaborated with individuals from diverse backgrounds, including people with disabilities, LGBTQ+ individuals, and different ethnicities. By involving these diverse stakeholders, Airbnb gained valuable insights into the specific challenges that certain groups faced when using their platform.

Through Design Thinking, Airbnb developed features such as improved filters for accessibility requirements, expanded language options, and inclusive profile settings. These enhancements not only made the platform more user-friendly but also created a strong sense of belonging for users from all backgrounds.

By incorporating D&I principles into their design process, Airbnb gained a competitive edge that enabled them to tap into previously underserved markets. This case study demonstrates how Design Thinking and embracing different perspectives can drive innovation while promoting social equality and inclusivity.

Conclusion

Design Thinking and Diversity & Inclusion are integral to fostering innovation in today’s rapidly changing world. The case studies of Procter & Gamble and Airbnb highlight the power of incorporating diverse perspectives into the design process. Incorporating D&I enables companies to empathize with their target audience, uncover unmet needs, and create innovative solutions that cater to a broader customer base. Embracing diversity not only leads to more successful products and services but also plays a crucial role in creating a more inclusive and equitable society. As organizations strive to stay competitive and meet the evolving needs of their customers, Design Thinking and D&I will continue to be essential drivers of innovation and growth.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: misterinnovation.com

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The Importance of Diversity in Driving Innovation within Organizations

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The Importance of Diversity in Driving Innovation within Organizations

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, organizations worldwide are recognizing the critical role that diversity plays in driving innovation. As industries become more competitive and consumer demands continually shift, companies that embrace and promote diversity within their workforce are finding themselves at an advantage. Not only does diversity foster a multitude of perspectives, it also enhances problem-solving capabilities, boosts creativity, and ultimately leads to greater innovation. To underscore these points, this article will highlight two real-life case studies that demonstrate the importance of diversity in driving innovation within organizations.

Case Study 1: IBM’s Focus on Diversity

IBM, a global powerhouse in technology, has long been a champion of diversity and inclusion. The company recognizes the importance of tapping into a broad range of perspectives, experiences, and talents in order to drive innovation effectively. IBM’s commitment to diversity is deeply embedded in their corporate culture and is consistently reinforced through various initiatives.

One such initiative is their Global Women’s Initiative, aimed at empowering female employees and promoting gender diversity. Through this program, IBM has bolstered the representation of women at all levels of the organization, encouraging their active contribution to decision-making processes. As a result, gender diversity has become a driving force behind the company’s innovative capabilities.

IBM’s focus on diversity led to the launch of their AI-driven product, Watson. The team behind Watson recognized that diversity was critical to building a technology that could effectively understand and respond to the diverse needs and perspectives of its users. By assembling a diverse group of engineers, data scientists, and researchers, IBM successfully developed Watson into a revolutionary innovation that is transforming industries such as healthcare, finance, and education.

Case Study 2: Pixar’s Creative Collaboration

Pixar Animation Studios, renowned for its groundbreaking films, thrives on diversity and collaboration. The company understands that diversity encompasses not only nationality, culture, and gender but also a range of talents and skill sets. Pixar’s commitment to diversity is apparent in their hiring practices, ensuring they bring together individuals from various disciplines and backgrounds who can contribute unique and innovative ideas to the creative process.

One of the best examples of diversity driving innovation at Pixar is their film “Inside Out.” In the development of this animated feature, the creative team included professionals from the fields of psychology, neuroscience, and child development. By combining the talents of animators, storytellers, and experts in different fields, Pixar was able to create a film that not only captivated audiences but also contributed to the understanding of emotional intelligence and mental health.

Beyond the film industry, Pixar’s focus on diversity also extends to their storytelling. With diverse voices and perspectives, they have been able to address a wide range of social and cultural issues, making their films highly relatable to audiences worldwide. This diversity-driven innovation has significantly contributed to Pixar’s enduring success.

Conclusion

The case studies of IBM and Pixar highlight the transformative power of diversity within organizations. By fostering diverse teams, these companies have harnessed a wealth of perspectives, experiences, and talents that drive their innovation and market leadership. Embracing diversity not only enhances problem-solving capabilities and creativity but also opens doors to new markets, ideas, and perspectives. As organizations navigate an increasingly complex and dynamic business landscape, investing in diversity becomes paramount for ensuring sustainable growth and competitive advantage.

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

Image credit: Misterinnovation.com

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The Role of Diversity and Inclusion in Fostering Innovation

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The Role of Diversity and Inclusion in Fostering Innovation

GUEST POST from Chateau G Pato

In today’s rapidly changing world, innovation is the driving force behind success and growth for any organization. To keep up with the ever-evolving market demands, companies are increasingly recognizing the importance of embracing diversity and fostering inclusion within their workforce. The impact of a diverse and inclusive environment goes beyond just social justice; it also plays a pivotal role in fostering innovation and driving business competitiveness. Let’s explore some case study examples that highlight the role of diversity and inclusion in promoting innovation.

Case Study 1: Google’s Employee Resource Groups

Google, a global technology leader, has long been known for its commitment to diversity and inclusion. One of the ways they promote a diverse and inclusive workforce is through their Employee Resource Groups (ERGs). These ERGs are voluntary, employee-led groups that aim to create a sense of belonging for underrepresented groups. By bringing together employees with diverse backgrounds, experiences, and perspectives, Google’s ERGs have become catalysts for innovation. These groups provide a platform for employees to connect, share ideas, and contribute to problem-solving, resulting in innovative solutions that address a wide range of challenges. For instance, the Black Googler Network (BGN) launched an initiative called “CS in Color” to address the racial disparities in computer science education. Through this program, BGN empowered students of color with coding skills, driving innovation by diversifying the tech industry’s talent pool.

Case Study 2: Johnson & Johnson’s Open Innovation Program

Johnson & Johnson (J&J), a multinational healthcare company, recognizes that embracing diversity contributes to its innovation efforts. They have implemented an open innovation strategy that emphasizes collaboration with external partners. In 2011, J&J established the Diversity & Inclusion External Innovation Council to enhance diversity and inclusion in their external collaborations. By partnering with entrepreneurs, startups, and diverse suppliers, J&J aims to foster innovation by tapping into a broader pool of ideas and solutions. By embracing diversity in their external partnerships, J&J has been able to drive breakthrough innovations in various therapeutic areas. For example, their collaboration with a small biotech company led to the development of a groundbreaking treatment for multiple myeloma, a type of blood cancer. By incorporating diverse perspectives and leveraging external partnerships, J&J has been able to stay at the forefront of healthcare innovation.

These case study examples demonstrate that diversity and inclusion play a vital role in fostering innovation. By embracing employees with different backgrounds, experiences, and perspectives, organizations can tap into a vast array of ideas and approaches. Diversity of thought and perspectives fuels creativity, leading to innovative solutions and increased competitiveness. Furthermore, inclusion ensures that diverse voices are heard, valued, and given the opportunity to contribute fully, resulting in a more collaborative and innovative work environment.

Conclusion

To fully reap the benefits of diversity and inclusion, organizations must focus on creating an inclusive culture that promotes psychological safety, encourages diverse perspectives, and supports collaboration. By doing so, organizations can foster an innovative culture where everyone feels empowered to contribute their unique ideas and drive positive change.

Diversity and inclusion are not only moral imperatives but also powerful enablers of innovation. Embracing diversity within the workforce promotes creativity, fuels innovation, and results in solutions that meet the needs of an increasingly diverse customer base. By fostering an inclusive environment where every voice is valued and heard, organizations can drive innovation, unlock new opportunities, and ensure long-term success in today’s fast-paced and competitive world.

Image credit: misterinnovation.com

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Designing for Inclusivity

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Why Diversity Matters in Human-Centered Design

GUEST POST from Chateau G Pato

In today’s increasingly interconnected world, the importance of inclusivity and diversity cannot be overstated. From business to education and beyond, embracing diversity has become a crucial aspect of fostering creativity, promoting innovation, and driving positive change. Nowhere is this more evident than in human-centered design, where the needs, perspectives, and experiences of diverse populations must be considered to create products and services that truly meet the needs of all users. In this article, we will explore the significance of diversity in human-centered design through two compelling case study examples.

Case Study 1: Apple’s VoiceOver Feature

Apple, a leader in technological innovation, understands the value of diversity and inclusivity in its design considerations. One prime example of their commitment to inclusivity is their VoiceOver feature. Introduced in 2009, VoiceOver is an accessibility feature integrated into Apple devices that verbalizes the content on the screen to assist users with visual impairments or blindness.

Apple’s design team included people with visual impairments throughout the development process, ensuring that the feature met their specific needs. By including individuals with disabilities in the design process, Apple not only created a user-friendly feature that empowers and includes these users but also demonstrated the importance of diversity in ensuring a successful outcome. The results speak for themselves, as VoiceOver has transformed the daily lives of millions of individuals who rely on Apple devices for communication, work, and leisure activities.

Case Study 2: OXO Good Grips Kitchen Tools

OXO, a well-known kitchenware brand, recognized the importance of diverse perspectives when designing its Good Grips line of kitchen tools. Typically, kitchen tools are designed with a one-size-fits-all approach, assuming that all users have similar hand dexterity and strength. However, OXO took a different approach by incorporating inclusivity into their design philosophy.

The OXO design team conducted extensive research, including interviews with individuals living with arthritis, hand mobility issues, and limited strength. By incorporating their insights, the team created kitchen tools with ergonomically designed handles that were comfortable and easy to use for people with diverse physical abilities. OXO’s commitment to inclusivity not only improved the functionality of their products but also increased the market reach of their brand, as millions of individuals with various physical challenges now appreciate the accessibility and usability of their kitchen tools.

Conclusion

The case studies of Apple’s VoiceOver feature and OXO’s Good Grips kitchen tools demonstrate the significance of designing for inclusivity in human-centered design. By involving diverse individuals in the design process, these companies created products that addressed the specific needs of different user groups. In doing so, they not only improved the lives of millions of users but also fostered a culture of inclusivity and innovation that benefits society as a whole.

Designing for inclusivity not only leads to better products and experiences but also sends a powerful message about the value of diverse perspectives. The world is made up of a multitude of backgrounds, abilities, and experiences, and it is our responsibility as designers to recognize and embrace this diversity. By doing so, we can create a more equitable and inclusive future where everyone’s needs are met, and no one is left behind.

SPECIAL BONUS: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

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That’s Innovation with Two V’s

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innovvation starts here

Should innovation be spelled with two v’s instead of one?

With so many words starting with the letter v being so central to innovation and rolling up into two even more powerful v words, maybe we should spell it innovvation to help organizations remember to focus on the two keys to successful innovation:

Value
Veracity

The Importance of Value to Innovation

The first v in innovvation is value. Value is such an important v that you will hear me say often that Innovation is All About Value and is composed of three elements:

Value Creation is pretty self-explanatory. Your innovation investment must create incremental or completely new value large enough to overcome the switching costs of moving to your new solution from the old solution (including the ‘Do Nothing Solution’). New value can be created by making something more efficient, more effective, possible that wasn’t possible before, or create new psychological or emotional benefits.

Value Access could also be thought of as friction reduction. How easy do you make it for customers and consumers to access the value you’ve created. How well has the product or service been designed to allow people to access the value easily? How easy is it for the solution to be created? How easy is it for people to do business with you?

Value Translation is all about helping people understand the value you’ve created and how it fits into their lives. Value translation is also about understanding where on a continuum between the need for explanation and education that your solution falls. Incremental innovations can usually just be explained to people because they anchor to something they already understand, but radical or disruptive innovations inevitably require some level of education (often far in advance of the launch).

All of the details of what each of these three keys to innovation success are reside in my previous article Innovation is All About Value. It’s well worth the investment of time to read it.

The Importance of Innovation Veracity

A few years ago I wrote about the importance of innovation veracity and how when it comes to innovation, veracity is all that matters. As a quick refresher, let’s look at the definition of the word veracity from our friends over at Merriam-Webster:

Veracity

1: devotion to the truth : truthfulness
2: power of conveying or perceiving truth

So, veracity is the second v in innovvation. There is probably no better way to spend your innovation time than to spend it identifying the right customer insight and the right way to communicate the solution with customers which you’ve created to serve the insight.

For the three components below that will help you get to veracity, I must give credit to the documentary A Good American (a must see). I will stay away from the politics of the movie so I don’t give away the punchline, and just say that it profiles the work of a group of computer scientists who designed a system to protect American citizens from terrorism at a lower cost and with greater privacy protections than the system that was eventually funded and profiled in a different movie – Snowden.

It’s probably no coincidence that Oliver Stone was involved with both films, but that fact is of course irrelevant to the discussion here. What is important is that the film A Good American contains great monologues by the protagonist that provide insight into the power of meta data.

As an innovation coach what’s important to me so I can help a wide variety of clients, is not the particular context of any particular client, so much as the meta information in a variety of applicable tools and frameworks that I collect or create to serve them. What’s important are the insights that can be applied across all industries and all innovation contexts.

What I’ve been able to extract out of this particular film and into the innovation context, so that I can share them with you, are the protagonist’s view of three components that help you identify signals and drive the transformation of DATA into INTELLIGENCE (or innovation veracity in our context), and they are:

Volume – in order to derive meaningful conclusions you need a lot of data inputs, in this case, lots of idea fragments (ideas come later)

Variety – multiple perspectives are necessary to avoid blind spots and increase the potential for connecting idea fragments

Velocity – volume by itself is not enough, momentum is important too. You have to keep Stoking Your Innovation Bonfire

Conclusion

By focusing on value and veracity in our innovation efforts we will arrive at the most important goal of our innovation pursuits – and yet another v – Victory!

So dig deeply to understand where value comes from in your context, and then keep digging. Only when we truly understand the sources of value in any particular context can we create new sources of value for the value consumers in that context, create the proper means of accessing the value, and translate that value for people in the context and in adjacent contexts that might expand the consumption of the new value.

And strive to also understand the indisputable truths in your context that will enable you to achieve the veracity and the resonance you will need to renew the organization’s permission to exist in your context, fuel your continued success, and ensure your next victory.

Download the PDF version here:

Keep innovating!

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Help Support Gender Equity on May 10th

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Help Support Gender Equity on May 10th

I am excited to announce on behalf of Innovation Excellence friend Tiffany Shlain that 50/50 Day is less than a month away and we can’t wait for this global conversation about gender equality! For those of you who haven’t signed up yet to host an event at your company, school, organization, or home, there’s still time. Watch a 2 minute trailer and sign up here.

About 50/50

50/50 gives the 10,000 year history of women + power — from setbacks and uprisings, to the bigger context of where we are today. Using her signature, cinematic-thought-essay style, Emmy-nominated filmmaker & founder of The Webby Awards Tiffany Shlain brings us on an electric ride to explore, where are we really on the greater arc of history of women and power? And what’s it going to take to get to a 50/50 world — not just to 50/50 in politics and board rooms, but to truly shift the gender balance to be better for everyone?

50/50 premiered on Oct 27, 2016 simultaneously live at #TEDWomen and 275 TEDx’s globally, online on @Refinery29 and on TV on Comcast’s Watchable. It is the most viewed long form film Refinery29 has released with over 4 million views to date. It will now be the centerpiece film for a global conversation set for May 10th about what it’s going to take to get to a more gender balanced world called 50/50 Day.

Please Join Me in Supporting 50/50 Day on May 10, 2017

We’re also very excited to share the above image, which is the poster that will be included in the free discussion kits provided to participants. The kits, currently at the printer (!), include this poster as well as a deck of 44 discussion cards that go deeper into each of those circles for all age groups and all different types of environments. Organizers only have a finite number of kits, so be sure to sign up to host your event soon.

Click Here to Learn More and Sign Up for 50/50 Day

And if you just can’t wait to until May 10th to see the full movie, then here it is below, just for you:

Let’s support our mothers, sisters, and daughters in their fight for gender equality and as a result help create the conditions for maximum innovation!

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