Category Archives: Design

Design Thinking in the Workplace

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Creating a Culture of Innovation

Design Thinking in the Workplace

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, organizations are increasingly realizing the importance of fostering a culture of creativity and innovation. Design thinking, a problem-solving approach rooted in human-centered design, has emerged as a powerful tool for organizations seeking to create an environment conducive to innovation. By embracing design thinking, companies can transform their workplaces into hubs of creativity, unlock untapped potential, and stay ahead of the competition. In this article, we explore the concept of design thinking and delve into two case study examples that illustrate its impact on creating a culture of innovation in the workplace.

Case Study 1: Airbnb’s Reinvention of Customer Experience

Airbnb, the disruptive accommodation-sharing platform, understood the need to revamp their user experience to meet the evolving needs of their customers. By integrating design thinking into their organizational culture, Airbnb was able to create a culture of innovation that propelled them to new heights. The company embraced empathy as a core principle, encouraging employees to immerse themselves in the lives of their customers to gain a deep understanding of their pain points and desires.

Using design thinking methodologies, Airbnb redesigned its entire booking process to provide a more intuitive and seamless experience for their users. The company’s cross-functional teams used ideation sessions and rapid prototyping to test and refine their ideas, fostering an environment of collaboration and iteration. The result was not only a user-friendly and engaging platform but also a transformative cultural shift that made innovation a part of the company’s DNA.

Case Study 2: IBM’s Design Thinking Transformation

IBM, a technology giant with a long-standing legacy, recognized the need to reinvent itself to stay relevant in a fast-changing industry. The company embarked on a design thinking transformation by embedding design as a fundamental approach to problem-solving across its entire organization. IBM understood that design thinking would not only enhance their product development but also spark a cultural shift within their workforce, making them more agile and responsive to market needs.

IBM’s design thinking transformation focused on nurturing a diverse, collaborative, and empathetic workforce. Teams were trained on empathy-building techniques, actively involving end-users in the design process. Through ongoing collaboration and iteration, IBM successfully designed innovative products and experiences that addressed their customers’ emerging needs. The transformation empowered employees to think beyond technical solutions, fostering a culture where creativity and innovation thrived.

Key Learnings:

The case studies above offer valuable insights into how organizations can leverage design thinking to create a culture of innovation in the workplace. Some key learnings include:

1. Embracing empathy: By placing empathy at the core of their design thinking process, both Airbnb and IBM were able to gain a deep understanding of their customers’ needs, thus enabling them to design products and services that truly resonate.

2. Cross-functional collaboration: Integrating design thinking requires breaking down departmental silos and fostering cross-functional collaboration. Both companies emphasized the importance of diverse perspectives in problem-solving, ultimately resulting in breakthrough ideas.

3. Iterative prototyping: Rapid prototyping and iterative testing allow organizations to continuously refine and improve their offerings. Embracing a mindset of learning from failure encourages risk-taking and propels innovation forward.

Conclusion

Design thinking has proven to be a powerful tool in creating a culture of innovation in the workplace. By fostering empathy, encouraging collaboration, and embracing iterative prototyping, organizations like Airbnb and IBM have harnessed the potential of design thinking to transform their products, services, and organizational cultures. As companies strive to stay ahead of disruption and adapt to the ever-changing needs of their customers, integrating design thinking into their DNA can provide a competitive advantage and unlock new possibilities for innovation.

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

Image credit: Pexels

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Picking a Problem Worth Solving From a Sea of Problems

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Picking a Problem Worth Solving From a Sea of Problems

In the current environment, human-centric challenges abound, but you can’t focus on solving all of them. Many organizations complain not about having too few ideas, but about having TOO MANY IDEAS. Human-centered design principles can be incredibly helpful to assist with empathy, problem framing, problem re-framing, solutioning, prototyping, hypothesis testing, experimentation, and iteration. All of which can help you narrow down onto a few problems worth solving.

Preparing to Solve the Right Problem

I’d like to share with you here the recording of the keynote I delivered on 9 June 2020 at the virtual ISPIM Innovation Conference titled Picking a Problem Worth Solving From a Sea of Problems:

Because there are not a lot of great tools for Human-Centered Design (aka Design Thinking) I’ve been putting together some tools to make the approach a little more intuitive. I’ve either built, or am in the process of building tools for:

  1. Insight Generation (under construction)
  2. Science Fiction and Futurism (completed)
  3. Problem Finding Canvas (available)
  4. Problem Prioritization (completed)
  5. Problem Deep Dive (completed)

Some of my human-centered design approaches are covered in the virtual keynote video above, and below you’ll find a quick introduction to a simple but powerful tool I created for picking a search area and a challenge to design against:

Inexpensive Tool for Finding Problems Worth Solving

Problem Finding CanvasThe Problem Finding Canvas is intended to help you think deeply about the different areas to explore that you could address, the challenges that make up each of those areas to explore and the opportunities for innovation or improvement that exist in solving those challenges.

Key Focus Areas

The middle of the canvas is designed to help clients uncover more than just the obvious challenges, so be sure and dig deep into the details of the:

  • Users
  • Outcomes
  • Tools
  • Actions/Interactions

Desired Outcome

The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.

What’s Missing?

I’m in the middle of packaging together the other tools mentioned above into a suite of Human-Centered Design tools for your Design Thinking efforts and a broader Human-Centered Innovation Toolkit™.

What tools do you wish you had for doing design thinking?

What tools are missing from your innovation toolbox that you wish you had?

Please leave a reply in the comments and maybe I can build them for you!


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Why Sometimes Being Certifiable is a Good Thing

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Certified Design Thinking ProfessionalRecently I became a Certified Design Thinking Professional (CDTP) through the Global Innovation Institute (GInI).

I’m sure you’ve probably heard someone say that an individual is certifiable. In the negative context of the word it means that an individual is “officially recognized as needing treatment for mental disorder” according to the Oxford Languages dictionary.

BUT, there is of course a positive meaning to the word certifiable as well – “able or needing to be certified.”

I’ve been doing human-centered design, or what some people refer to as ‘design thinking’, for more than twenty years – since I built Symantec’s first web-based technical support and customer service capabilities. But, despite decades of experience I’ve never bothered to get certified. So, why now?

Well, recently I finished building and launching a Design Thinking program for Oracle customers similar to Salesforce Ignite, Deloitte Greenhouse, EY Wavespace, SAP Leonardo, etc. Now as I explore a range of potential new opportunities to tackle next, there is one inescapable fact that presents itself very quickly:

Companies are extremely risk averse as they evaluate potential vendors and employees, and so they place a great deal of value on diplomas and certifications as a way of decreasing the perceived risk of hiring the services of a new employee or contractor.

This is valuable to the individual as well, but certifications help to increase the knowledge and confidence for the person too. And, tools like the Applied Innovation Master Book (AInMB) contain not only valuable information about design thinking, but also about innovation in the bargain. And, the Applied Innovation Master Book gives you one place to jump back to for selecting the methods you want to leverage each time you engage in a new design challenge.

So, does it make sense to get certified in everything you could possibly get certified on?

Maybe not. But, there are definitely times where being certifiable is a good thing.

Keep innovating!


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Why Your Digital Transformation May Be Doomed to Fail

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Why Your Digital Transformation May Be Doomed to Fail

Digital Transformation, like Innovation, has become an overused buzzword that is losing its meaning. Whoever created the Wikipedia page for Digital Transformation defines it this way:

“Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.” — Wikipedia

This definition is too focused on technology as the source of the transformation instead of the transformation being driven by the needs of customers and employees. In my view, technology should always be seen simply as a tool to help achieve the desired human-centered transformation.

Too often the SaaS and Cloud vendors co-opt the true practice of digital transformation by trying to claim that a shifting from on-premise software to Software-as-a-Service (SaaS) is somehow a digital transformation or that going to the Cloud is the secret to everything that troubles your organization.

None of this of course is true in and of itself.

This definition of digital transformation from EnterprisersProject is a bit closer to the truth:

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”

But, even this definition doesn’t go far enough…

Number One Reason Your Digital Transformation May Be Doomed to Fail

The primary reason your digital transformation will fail or take much longer than you expect, or possibly even than you can fund, is the failure of the organization to put the customer and the employee at the center of its data model and to be able to construct a fully-linked and coherent picture of every customer and employee’s body of interactions/transactions/experiences across the enterprise.

When you lack this ‘single source of truth’ and this ability to connect everything together, you greatly increase the chances that your well-intentioned digital transformation will fail or will be abandoned when you run out money.

Defining What Successful Digital Transformations Look and Sound Like

Successful digital transformations are human-centered transformations empowered and accelerated by the proper use of technology in support of the desired experiences and outcomes. You can’t have a human-centered transformation without a human-centered data model. You also can’t have a human-centered transformation without a holistic understand of what information customers and employees are looking for, what information you have, what they want to do using your digital infrastructure, what they can do with your digital infrastructure, and where the gaps are.

One of the many tools in the Change Planning Toolkit™ is a series of worksheets that help you explore these foundational questions for a successful human-centered digital transformation.

While you can improve the organization through a judicious use of technology in absence of a consciously designed human-centered data model, you cannot digitally transform the organization without doing this difficult work.

The disruption that many startups attempt against the incumbents is achieved because they start with a human-centered data model. Their approach leverages technology where appropriate to add value and remove friction from the human-centered design of their customer experience instead of trying to force customers to use new and often disparate technology experiences. It is a subtle but important distinction. We must be careful not to let the servant become the master.

So, what is driving your digital transformation?

Do you need help creating a human-centered design?

If so, contact me.

Change Planning Toolkit Backed By Million Dollar Investment

Image credit: Pixabay

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Leveraging Technology for Disruptive Design

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Discussing the role of emerging technologies like AI, IoT, and blockchain in designing for disruption

Leveraging Technology for Disruptive Design

GUEST POST from Art Inteligencia

In today’s fast-paced and ever-changing world, disruptive design has become a key differentiator for businesses looking to stay ahead of the curve. With the rapid advancement of technologies such as artificial intelligence (AI), Internet of Things (IoT), and blockchain, designers now have more tools at their disposal than ever before to create innovative and groundbreaking solutions.

AI, in particular, has revolutionized the design process by enabling designers to analyze vast amounts of data and identify patterns that would have been impossible to detect just a few years ago. By leveraging AI-powered algorithms, designers can now predict trends, personalize products, and streamline the design process to deliver more meaningful and impactful experiences for users.

One such case study that exemplifies the power of AI in disruptive design is the fashion industry. By utilizing AI to analyze customer preferences and behavior, companies like Stitch Fix have been able to create personalized clothing recommendations that cater to individual styles and needs. This not only enhances the customer experience but also drives sales and customer loyalty.

Similarly, IoT has opened up new avenues for disruptive design by connecting physical devices and sensors to the internet, allowing for unprecedented levels of data collection and automation. For example, companies like Nest have revolutionized the home automation industry by creating smart thermostats that learn from user behavior and adjust to optimize energy efficiency. This not only saves money for consumers but also reduces carbon emissions and contributes to a more sustainable future.

Lastly, blockchain technology has the potential to disrupt traditional design practices by enabling secure and transparent transactions, streamlining processes, and enhancing collaboration between stakeholders. For instance, companies like Provenance are using blockchain to trace the origins of products and ensure ethical sourcing practices, providing consumers with greater transparency and trust in the products they purchase.

Conclusion

The role of emerging technologies like AI, IoT, and blockchain in disruptive design cannot be understated. By harnessing the power of these technologies, designers have the ability to create innovative solutions that challenge the status quo and drive positive change in the world. As we look towards the future, it is clear that the intersection of technology and design will continue to shape the way we live, work, and interact with the world around us.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Pexels

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The One Movie All Electric Car Designers Should Watch

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Ford Mustang Electric Cobra

by Braden Kelley

In 2011 a Ron Howard comedy was released starring Kevin James, Vince Vaughn, Winona Ryder, Channing Tatum, Jennifer Connelly, and Queen Latifah. The film was called ‘The Dilemma’ and it was a very funny buddy comedy focused on commitment and marital infidelity. But today, we’re focused on one of the subplots that makes ‘The Dilemma’ a movie that every electric car designer should watch. The subplot highlighted a solution to the silent problem with electric vehicles and one of the barriers to widespread adoption.

Vince Vaughn and Kevin James’ characters are best friends and partners in a small auto design firm. The two have recently been given an opportunity to pitch an eco-friendly car to Dodge. One of the main features of this car is that it looks like a muscle car and it sounds like a muscle car, but it’s actually an electric car. Here is a video clip in German that I found on YouTube that shows their sound triumph:

Besides being like large golf carts, electric cars are also INCREDIBLY dangerous to pedestrians and cyclists at low speeds because they’re nearly silent. In addition to being dangerous, electric cars also sound boring.

Electric cars are so dangerous because of their silence, some governments are mandating that they make sounds at least while backing up – you know, those annoying beeping sounds.

Even the cool 1,500 horsepower equivalent electric Ford Mustang Cobra pictured above sounds really boring when it shoots off the line in its promo video going down the drag strip.

Designers, why can’t you implement more interesting, more exhilarating sounds like those in the video before we’re all forced to buy electric vehicles?

They could easily be designed to fade away as the vehicle reaches speeds of around 30 miles per hour and wind and road noise starts to become sufficient to give pedestrians and cyclists a fighting change.

What say you?

Image credit: Slashgear.com


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Remote Project Management – The Visual Project Charter™

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Remote Project Management - The Visual Project Charter™

The truth is that for most of us project managers, whether we want to admit it or not, the process of creating a project charter is one that we often dread.

We sit there in front of a Microsoft Word template blinking at us on the screen and realize just how much missing or incomplete information we have when we begin typing into the one of the very first, and potentially most important artifacts for any project.

We know we face the sending of a series of emails, follow up emails, follow up to the follow up emails, and maybe even some escalation emails and phone calls just to get the information we need to create the first draft of a project charter. And that’s before we even begin trying to get alignment, buy-in, and sign-off on the document.

Now, add in the challenges of trying to create a project charter when everyone is working remotely and our sacred task of initiating a project doesn’t get any easier.

So, there has never been a better time to leverage the Visual Project Charter™.

The Visual Project Charter™

With online whiteboarding tools like Mural, Miro, LucidSpark and Microsoft Whiteboard you can easily download the Visual Project Charter™ for FREE as a JPEG and upload it as a background to place digital sticky notes on as you collaborate with cross-functional team virtually using Zoom, Cisco WebEx or Microsoft Teams.

Visual Project Charter™

Click here to access the PDF poster (35″x56″) and JPEG of the Visual Project Charter™

To help give you a better idea of how easy this is to do and what it might look like, I created the following short six-minute video introduction to the Visual Project Charter™ to show how easy it is to take the JPEG and upload it as a background into online whiteboarding tools like Mural, Miro, LucidSpark or Microsoft Whiteboard where you can place digital sticky notes instead of real ones as you collaborate with cross-functional team virtually using Zoom, Cisco WebEx or Microsoft Teams.

Click here to access the PDF poster (35″x56″) and JPEG of the Visual Project Charter™

Remote Project Management

Whether you download the Visual Project Charter™ PDF and print it as a poster (35″x56″) or use the JPEG in the digital world I’m sure you’ll agree that this a much more visual, collaborative, enjoyable and effective way to gather all of the information to populate your project charter and build the buy-in and alignment necessary to make your project a success!

Here is a step-by-step guide for how to use the Visual Project Charter™ with online whiteboarding tools like Miro, Mural, LucidSpark and Microsoft Whiteboard:

  1. Download the Visual Project Charter™ from this web site

    2. (both JPEG and PDF)

  2. Create a new workspace in your online whiteboarding tool (Miro, Mural, LucidSpark or Microsoft Whiteboard)

  3. Upload the JPEG version of the Visual Project Charter™ to your online whiteboarding tool
    • MIRO – ‘Upload->My Device’ (left side icons)
    • MURAL -‘Images->import images’ (left side icons)
    • LUCIDSPARK – ‘Insert->Images’ (under hamburger menu on the top)
    • WHITEBOARD – ‘Images->Library Image’ (bottom icons)

  4. Resize the JPEG image after it is added

  5. Lock the JPEG image down so people can’t move it around when placing their sticky notes

  6. Create work areas around the Visual Project Charter™ to give you larger, targeted areas to work (if desired)

  7. Plan and execute your cross-functional team meeting to populate the Visual Project Charter™ via Zoom or Cisco WebEx or Microsoft teams when the workspace is built

  8. Have fun!

  9. Use the results of your Visual Project Charter™ session to create a traditional project charter and route it for signatures

Charting ChangeI’m sure you’ll get a lot of value out of the Visual Project Charter™, especially when using it as part of your remote project management best practices.

And, if you like the Visual Project Charter™, you will LOVE the Change Planning Toolkit™ and should definitely pick up copies of my books:

  1. Charting Change
  2. Stoking Your Innovation Bonfire

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Collaborative Design for Disruption

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Exploring the power of collaboration and co-creation in designing innovative solutions to industry challenges.

Collaborative Design for Disruption

GUEST POST from Chateau G Pato

In today’s rapidly changing business landscape, disruption is the norm rather than the exception. As industries face increasingly complex challenges, the ability to innovate and adapt quickly is essential for survival. Traditional top-down approaches to problem-solving are no longer effective in this dynamic environment. Instead, organizations are turning to collaborative design and co-creation to harness the power of collective intelligence and creativity.

Collaborative design refers to the process of bringing together diverse stakeholders, including employees, customers, partners, and experts, to co-create solutions to complex problems. By leveraging the unique perspectives and expertise of each participant, organizations can uncover new insights, challenge assumptions, and develop innovative solutions that are more likely to succeed in the market.

Case Study 1: Healthcare Industry

One industry that has successfully embraced collaborative design is the healthcare sector. In a case study published in the Harvard Business Review, a large hospital network in the United States faced a significant challenge in reducing patient readmissions. Despite implementing various initiatives, readmission rates remained stubbornly high. Recognizing the need for a fresh approach, the hospital network engaged patients, caregivers, nurses, physicians, and administrators in a collaborative design process to identify the root causes of readmissions and co-create solutions.

Through in-depth interviews, focus groups, and design thinking workshops, the diverse team uncovered a range of factors contributing to readmissions, including poor communication between healthcare providers and patients, inadequate discharge planning, and limited access to post-discharge care. Armed with these insights, the team developed a series of innovative solutions, such as a mobile app for patients to track their symptoms and communicate with their care team, a personalized discharge checklist, and a telehealth program for remote monitoring.

The results were impressive. Within six months of implementing the new initiatives, the hospital network saw a 20% reduction in readmission rates, leading to significant cost savings and improved patient outcomes. By embracing collaborative design, the organization was able to tap into the collective wisdom of its stakeholders and co-create solutions that addressed the root causes of the problem.

Case Study 2: Automotive Industry

Another industry that has leveraged the power of collaboration and co-creation is the automotive sector. In a case study published by McKinsey & Company, a leading car manufacturer faced a fierce competition from new entrants in the electric vehicle market. To stay ahead of the curve, the company knew it needed to innovate quickly and develop cutting-edge electric vehicles that would appeal to environmentally conscious consumers.

Rather than relying solely on its internal R&D teams, the car manufacturer decided to collaborate with independent designers, engineers, and sustainability experts to co-create a new electric vehicle concept. Through a series of design sprints, prototyping sessions, and user testing, the diverse team developed a revolutionary electric vehicle that combined state-of-the-art technology, sustainable materials, and a sleek design.

The result was a game-changer. The new electric vehicle received rave reviews from consumers and industry experts, catapulting the car manufacturer to the forefront of the electric vehicle market. By embracing collaborative design and tapping into external expertise, the organization was able to break free from its traditional mindset and push the boundaries of innovation.

Conclusion

Collaborative design and co-creation are powerful tools for tackling industry challenges and driving innovation. By bringing together diverse stakeholders, organizations can harness the collective intelligence and creativity of their teams to develop novel solutions that address the root causes of complex problems. As industries face increasing disruption, those that embrace collaborative design will be better equipped to thrive in the face of change.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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Top 40 Innovation Bloggers of 2020

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Top 40 Innovation Bloggers of 2020After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2020:

  1. Janet Sernack
    Janet Sernack is the Founder and CEO of ImagineNation™ which provides innovation consulting services to help organizations adapt, innovate and grow through disruption by challenging businesses to be, think and act differently to co-create a world where people matter & innovation is the norm.
  2. Tom Koulopoulos
    Thomas KoulopoulosTom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. He tweets from @tkspeaks.
  3. Braden Kelley
    Braden KelleyBraden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of two five-star books, Stoking Your Innovation Bonfire and Charting Change, and the creator of a revolutionary new Change Planning Toolkit™. Follow him on Linkedin and Twitter (@innovate).
  4. Greg Satell
    Greg SatellGreg Satell is a popular speaker and consultant. His first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was selected as one of the best business books in 2017. Follow his blog at Digital Tonto or on Twitter @Digital Tonto.
  5. Mike Shipulski
    Mike ShipulskiMike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.
  6. Phil McKinney
    Phil McKinneyPhil McKinney is the Author of “Beyond The Obvious”​, Host of the Killer Innovations Podcast and Syndicated Radio Show, a Keynote Speaker, President & CEO CableLabs and an Innovation Mentor and Coach.

  7. Soren Kaplan
    Soren KaplanSoren Kaplan is the bestselling and award-winning author of Leapfrogging and The Invisible Advantage, an affiliated professor at USC’s Center for Effective Organizations, a former corporate executive, and a co-founder of UpBOARD. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation.
  8. Eric Eskey
    Eric EskeyEric Eskey is a Managing Director at Strategyn, an innovation consultancy. Eric is in the business of creating the future. I aim to use the resources he has – his work, investments, voice, and imagination – to encourage innovation and defeat the hidden forces that resist it.

  9. Scott Anthony
    Scott AnthonyScott Anthony is a strategic advisor, writer and speaker on topics of growth and innovation. He has been based in Singapore since 2010, and currently serves at the Managing Director of Innosight’s Asia-Pacific operations.

  10. Kate Hammer
    Kate HammerKate Hammer is a joint founder of KILN, working with large-scale companies in the USA and Australia to transform their internal innovation processes. Kate works as a business storyteller. In 2012, she created StoryFORMs to help others articulate their commercial & organisational stories. Kate offers workshops & 1:1 coaching.

    11. Build a common language of innovation on your team

  11. Michael Graber
    Michael GraberMichael Graber is the cofounder and managing partner at Southern Growth Studio, a Memphis-based firm that specializes in growth strategy and innovation. A published poet and musician, Graber is the creative force that complements the analytical side of the house. He speaks and publishes frequently on best practices in design thinking, business strategy, and innovation and earned an MFA from the University of Memphis.
  12. Nicolas Bry
    Nicolas BryNicolas Bry is Orange Startups Studio Founder. He entices Orange employees in engaging as intrapreneurs, bringing their idea to life within Orange business. Nicolas is equally a passionate expert for innovation labs exploring new business. International speaker (TEDx), delivering Masterclasses @Google Academy, and Tech/Business Schools, ISPIM Prize for innovation management, Nicolas is Writer of RapidInnovation.fr, and of The Intrapreneurs’ Factory. Follow him at @nicobry.
  13. Paul Sloane
    Paul SloanePaul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.
  14. Yoram Solomon
    Four Rules to Snap Judge a New VentureDr. Yoram Solomon is the author of The Book of Trust and 12 more books, a TEDx and keynote speaker, the founder of the Innovation Culture Institute, and an adjunct professor of entrepreneurship. You can follow him everywhere on @yoramsolomon.
  15. Jeffrey Phillips
    Jeffrey Phillips has over 15 years of experience leading innovation in Fortune 500 companies, federal government agencies and non-profits. He is experienced in innovation strategy, defining and implementing front end processes, tools and teams and leading innovation projects. He is the author of Relentless Innovation and OutManeuver. Jeffrey writes the popular Innovate on Purpose blog. Follow him @ovoinnovation
  16. Jesse Nieminen
    Jesse NieminenJesse Nieminen is the Co-founder and Chairman at Viima, the best way to collect and develop ideas. Viima’s innovation management software is already loved by thousands of organizations all the way to the Global Fortune 500. He’s passionate about helping leaders drive innovation in their organizations and frequently writes on the topic, usually in Viima’s blog.
  17. Robert B Tucker
    Robert TuckerRobert B. Tucker is the President of The Innovation Resource Consulting Group. He is a speaker, seminar leader and an expert in the management of innovation and assisting companies in accelerating ideas to market.
  18. Shelly Greenway
    Shelly GreenwayShelly Greenway is a front-end innovation strategist and partner at The Strategy Distillery – a brand innovation consultancy that specialises in opportunity hunting and proposition development. Their success rates are driven by their proprietary consumer co-creation IP. Follow @ChiefDistiller
  19. John Bessant
    John BessantJohn Bessant has been active in research, teaching, and consulting in technology and innovation management for over 25 years. Today, he is Chair in Innovation and Entrepreneurship, and Research Director, at Exeter University. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He has acted as advisor to various national governments and international bodies including the United Nations, The World Bank, and the OECD. John has authored many books including Managing innovation and High Involvement Innovation (Wiley). Follow @johnbessant
  20. Shilpi Kumar
    Shilpi KumarShilpi Kumar an inquisitive researcher, designer, strategist and an educator with over 15 years of experience, who truly believes that we can design a better world by understanding human behavior. I work with organizations to identify strategic opportunities and offer user-centric solutions.

    21. Accelerate your change and transformation success

  21. Francesco Pagano
    Franceso PaganoFrancesco Pagano, Vice President, EMEA Head of Portfolio of Licenses Brands at Fossil Group Europe, is passionate about craft brands, innovation, brand management, brand communication and international business. He is always up for irresistible product concepts, ultimate communication via integrated campaigns and great Italian food.
  22. Dimis Michaelides
    Simis MichaelidesDimis Michaelides is a keynote speaker, author, consultant and trainer in leadership, creativity and innovation. Contact him for a workshop or a presentation at dimis@dimis.org or register for his newsletter at www.dimis.org . You can also connect with him on LinkedIn, Facebook and Twitter.
  23. Greg Heist
    Greg HeistGreg Heist is the Chief Innovation Officer at Gongos, a decision intelligence company.

  24. Gijs van Wulfen
    Gijs van WulfenGijs van Wulfen helps organizations to structure the chaotic start of innovation as author, speaker and facilitator. He is the founder of the FORTH innovation method and author of the innovation bestseller The Innovation Expedition. He was chosen by LinkedIn as one of their first 150 Influencers. Follow Gijs @gijsvanwulfen

  25. Shawn Nason
    Shawn NasonShawn Nason, founder and CEO of MOFI, lives his life with a commitment to make everyone he meets a part of his family. Armed with the gift of discernment, he has the uncanny ability to walk alongside people as they struggle to connect with their deepest passions and engage their most debilitating demons. He challenges the world around him to be fully present, get real, and knock down the barrier that separates the various compartments in their lives.

  26. Pete Foley
    A twenty-five year Procter & Gamble veteran, Pete has spent the last 8+ years applying insights from psychology and behavioral science to innovation, product design, and brand communication. He spent 17 years as a serial innovator, creating novel products, perfume delivery systems, cleaning technologies, devices and many other consumer-centric innovations, resulting in well over 100 granted or published patents. Find him at pete.mindmatters@gmail.com
  27. Tamara Ghandour
    Tamara GhandourTamara Ghandour of GoToLaunchStreet is a TED speaker and entrepreneur. From building and running multimillion dollar businesses, advising Fortune 500 like Disney, Procter and Gamble and RICOH on fostering innovative ideas and people. Tamara’s life is about breaking through the status quo for game-changing results, and that’s what her keynotes, online programs and assessments can do for you.
  28. John Carter
    John CarterJohn Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world.
  29. Jeff Rubingh
    Jeff RubinghJeff Rubingh is a technology innovation expert, consultant and analyst. Focused on the intersection between technology and business, Jeff helps clients identify ground-breaking solutions that maximize ROI across existing and emerging technology disciplines.
  30. Ludwig Melik
    Ludwig MelikLudwig Melik is CEO of Planbox, whose mission is to help organizations thrive by transforming the culture of agile work, continuous innovation, and creativity across the entire organization… Connect with him on LinkedIn or join the conversation by following Planbox on Facebook, Twitter, and LinkedIn.

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  31. Rachel Audige
    Rachel AudigeRachel Audige is an Innovation Architect who helps organisations embed inventive thinking as well as a certified Systematic Inventive Thinking Facilitator, based in Melbourne.

  32. Mick Simonelli
    Mick SimonelliMick Simonelli is an innovator with 20+ years of implementing change and positive disruption at USAA. As a military veteran, he held transformation roles in numerous military organizations; and as a business executive, he purposely hired vets to help launch numerous innovations as the Chief Innovation Officer for a Fortune 500 company. Mick currently serves as an innovation consultant and can be found at www.micksimonelli.com Follow @MickSimonelli

  33. Mitch Ditkoff
    Mitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.

  34. Peter Cook
    Peter CookPeter Cook leads Human Dynamics and The Academy of Rock, providing Keynotes, Organisational Development and Coaching. He is the author of seven books on business leadership. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS and the development of Human Insulin. Peter is Music and Business editor at Innovation Excellence. You can follow him on twitter @Academyofrock.

  35. Mukesh Gupta
    Mukesh GuptaMukesh Gupta is Director of Customer Advocacy, SAP India Private Limited. He also served as Executive Liaison for the SAP User group in India, and as a Global Lead in Sales & Business Development. He blogs, and shares podcasts and videos, on his site rmukeshgupta.com

  36. Urko Wood
    Urko WoodUrko Wood helps clients of Reveal Growth find and capitalize on the best opportunities for innovation and growth in their markets. He is one of only a handful of people in North America who are expert practitioners in the breakthrough “jobs-to-be-done” (JTBD) innovation approach that has enabled over 400 of the Fortune 1000 to generate billions of dollars in new revenue and achieve new product success rates of over 80%.

  37. Arlen Meyers
    Arlen MyersArlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org
  38. Ralph Christian Ohr
    Ralph OhrDr. Ralph-Christian Ohr has extensive experience in product/innovation management for international technology-based companies. His particular interest is targeted at the intersection of organizational and human innovation capabilities. You can follow him on Twitter @Ralph_Ohr.
  39. David Burkus
    David BurkusDavid Burkus is a best-selling author, a sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice.
  40. Neil Sholay
    Neil SholayNeil Sholay is re-shaping innovation and digital experiences as a Vice President of Digital Innovation for EMEA & JAPAC at Oracle. He leads a curious, multidisciplinary team of thinkers, Ideators, strategists, designers, developers, storytellers, rebels and proud geeks, who are reshaping Innovation and digital experiences. They bring new ideas & business models to life, using co-innovation and rapid prototyping.

If your favorite didn’t make the list, then next year try to rally more votes for them or convince them to increase the quality and quantity of their contributions.

Download PDF version of Top 40 Innovation Bloggers of 2020 list here:

Top 40 Innovation Bloggers of 2020 PDF

My lists from the eight previous years have been tremendously popular:

Top 40 Innovation Bloggers of 2012
Top 40 Innovation Bloggers of 2013
Top 40 Innovation Bloggers of 2014
Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019

Happy New Year everyone!

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Design Thinking and Diversity & Inclusion

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Fostering Innovation through Different Perspectives

Design Thinking and Diversity & Inclusion

GUEST POST from Chateau G Pato

Design Thinking has emerged as a powerful methodology that enables organizations to tackle complex problems and create innovative solutions. At its core, Design Thinking encourages empathy, collaboration, and iteration. However, to fully reap the benefits of this approach, organizations must recognize the importance of Diversity & Inclusion (D&I) in the design process. By incorporating diverse perspectives, organizations can foster innovation and create solutions that better serve their customers and communities. In this article, we will explore how Design Thinking and D&I complement each other and present two case studies highlighting their impact on innovation.

Case Study 1: Procter & Gamble’s “Design for Women”

Procter & Gamble (P&G), a multinational consumer goods company, aimed to develop a razor specifically designed for women. To achieve this, they assembled a diverse team comprising individuals from various backgrounds, including women with different ethnicities, ages, and cultural experiences.

By incorporating D&I principles into the design process, the team empathized with the diverse needs and preferences of women worldwide. This approach led to the creation of the “Venus Embrace,” a razor that not only performed exceptionally well but also catered to the specific needs of women, such as comfort, ease of use, and aesthetics.

P&G’s commitment to D&I through Design Thinking not only resulted in a successful product but also reinforced their reputation as a brand that truly understands and values its target audience. This case study demonstrates how acknowledging and embracing diversity can lead to breakthrough innovations that resonate with customers on a deeper level.

Case Study 2: Airbnb and Inclusive Design

Airbnb, a leading online marketplace for accommodations, recognized early on that their success depended on creating an inclusive platform that catered to a wide range of travelers. To achieve this, they adopted Design Thinking principles and focused on incorporating D&I into their design process.

Airbnb initiated “The Airbnb Design Language System” project, which aimed to provide an accessible and inclusive user experience across their platform. They collaborated with individuals from diverse backgrounds, including people with disabilities, LGBTQ+ individuals, and different ethnicities. By involving these diverse stakeholders, Airbnb gained valuable insights into the specific challenges that certain groups faced when using their platform.

Through Design Thinking, Airbnb developed features such as improved filters for accessibility requirements, expanded language options, and inclusive profile settings. These enhancements not only made the platform more user-friendly but also created a strong sense of belonging for users from all backgrounds.

By incorporating D&I principles into their design process, Airbnb gained a competitive edge that enabled them to tap into previously underserved markets. This case study demonstrates how Design Thinking and embracing different perspectives can drive innovation while promoting social equality and inclusivity.

Conclusion

Design Thinking and Diversity & Inclusion are integral to fostering innovation in today’s rapidly changing world. The case studies of Procter & Gamble and Airbnb highlight the power of incorporating diverse perspectives into the design process. Incorporating D&I enables companies to empathize with their target audience, uncover unmet needs, and create innovative solutions that cater to a broader customer base. Embracing diversity not only leads to more successful products and services but also plays a crucial role in creating a more inclusive and equitable society. As organizations strive to stay competitive and meet the evolving needs of their customers, Design Thinking and D&I will continue to be essential drivers of innovation and growth.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: misterinnovation.com

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