Innovation or Not – Amazon One

Amazon One Biometric Payments

I came across another payments-related invention that Amazon is releasing into the wild. Yes, it is based around biometrics, but before you start getting all freaked out, it doesn’t use an implanted RFID chip or even facial recognition. No, Amazon One as it is referred to, connects a scan of your palm to your phone number and your credit card.

Once you’ve set this up at one of the Amazon Go stores currently piloting the technology, you’re all ready to go. From that point forward you can enter the Amazon Go store by hovering your palm above the reader and then use your palm on the way out to pay (and receive your receipt by text message I assume).

While you can connect your palm to your Amazon account so you can track purchase history, you don’t have to. Your palm scan is encrypted and stored in the cloud for future use.

Still not sure how it works?

Check out this explainer video:

The tagline for the service gives you an idea of the third party applications that Amazon hopes to pursue with this technology:

“Enter, identify and pay with Amazon One.”

So, what do you think? Innovation or not?

About Braden Kelley

Braden Kelley is a Design Thinking, Innovation and Transformation consultant, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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