Tag Archives: beverages

What is an Insight? – Pepsi 2-Liter Bottle Redesign

Recently Pepsi launched a redesign of the two-liter bottle. Any redesign or new design or innovation effort should of course always begin with an insight, but what is an insight? According to Oxford dictionaries: “Insight is the capacity to gain … Continue reading

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Are Coca-Cola and Green Mountain Late to the Personalization Party?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain’s new home beverage system slated for a release later this year. For those of you who … Continue reading

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