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Tag Archives: Pepsi
A short while ago I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo, a multi-billion-dollar American corporation with more than 250,000 employees. It is the second largest food and beverage company in … Continue reading
Recently Pepsi launched a redesign of the two-liter bottle. Any redesign or new design or innovation effort should of course always begin with an insight, but what is an insight? According to Oxford dictionaries: “Insight is the capacity to gain … Continue reading
Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain’s new home beverage system slated for a release later this year. For those of you who … Continue reading