Category Archives: collaboration

Innovating the Post-Pandemic Office Experience

The Connected Workspace

LAST UPDATED: December 17, 2025 at 11:49AM

Innovating the Post-Pandemic Office Experience - The Connected Workspace

GUEST POST from Chateau G Pato

The pandemic did not eliminate the office. It eliminated complacency. For decades, organizations treated the workplace as static infrastructure rather than a dynamic system shaping behavior, culture, and innovation. As a human-centered change and innovation practitioner, I see the post-pandemic moment as a rare inflection point: a chance to intentionally design the connected workspace.

The connected workspace recognizes that work happens across physical, digital, and social environments simultaneously. It is not a return-to-office strategy or a remote-work manifesto. It is an experience strategy that aligns space, technology, and leadership behaviors around human needs.

Reframing the Office as a Platform for Value Creation

In the past, offices were optimized for presence. Today, they must be optimized for purpose. This means designing environments that support collaboration, learning, and innovation rather than default individual work. The connected workspace functions as a platform where people come together intentionally to create value that cannot be easily generated alone.

When organizations fail to make this shift, they create friction. Employees question why they are commuting, meetings exclude remote voices, and culture becomes fragmented. Connection must be designed, not assumed.

Case Study One: Microsoft’s Human-Centered Hybrid Evolution

Microsoft approached hybrid work as a design challenge rather than a policy problem. By combining qualitative employee research with quantitative work-pattern data, the organization gained insight into how collaboration, focus, and well-being intersect.

Offices were redesigned to prioritize collaboration, while technology investments ensured remote participants were equally visible and heard. Teams were empowered to define norms that fit their context, reinforcing autonomy and trust. Microsoft’s approach demonstrates that a connected workspace is a living system requiring continuous learning and adaptation.

Technology Should Disappear, Not Dominate

In a truly connected workspace, technology becomes invisible. Tools exist to support human interaction, not to dictate it. When employees spend more time managing tools than solving problems, connection erodes.

Human-centered organizations evaluate technology through the lens of experience outcomes: clarity, inclusion, and reduced cognitive load. Surveillance-driven metrics may promise control, but they undermine trust, which is the foundation of connection.

Case Study Two: Atlassian’s Intentional Distribution Model

Atlassian’s Team Anywhere strategy illustrates that connection is not dependent on proximity. By explicitly designing for asynchronous collaboration and redefining offices as collaboration destinations, the company avoided the hybrid trap of unequal experiences.

Clear documentation, transparent decision-making, and shared rituals ensured that employees remained aligned regardless of location. Atlassian’s success underscores a critical insight: connection is behavioral before it is spatial.

Inclusion as a Core Design Principle

Hybrid work amplifies inequities when inclusion is an afterthought. A connected workspace must be designed to support diverse working styles, abilities, and life circumstances. This includes equitable meeting practices, flexible schedules, and environments that support focus as well as interaction.

Inclusion is not achieved through statements or training alone. It is experienced daily through systems and behaviors. When people feel they belong, they contribute more fully.

Leaders as Stewards of Connection

Leadership in the connected workspace is less about supervision and more about stewardship. Leaders shape connection through how they communicate, how they listen, and how they respond to uncertainty. They must be willing to experiment and to treat the workplace as a prototype rather than a finished product.

The most effective leaders understand that connection is a competitive advantage. It fuels innovation, resilience, and trust.

Final Thoughts

The future of work will not be decided by floor plans or mandates. It will be shaped by organizations willing to design experiences that honor human needs while enabling high performance. The connected workspace is not a trend. It is the next evolution of how we work together.

Those who invest in connection will not just adapt to the future of work. They will help define it.

Frequently Asked Questions

1. What defines a connected workspace?

A connected workspace intentionally integrates physical environments, digital tools, and cultural practices to support meaningful collaboration and inclusion.

2. Is a connected workspace the same as hybrid work?

No. Hybrid work describes where work happens, while a connected workspace focuses on how people experience work across locations.

3. What is the biggest risk in post-pandemic office design?

The biggest risk is recreating old office models without intentionally designing for connection, inclusion, and purpose.

4. What is the most common mistake companies make in hybrid work?

The biggest mistake is Proximity Bias. This occurs when leaders unconsciously favor employees who are physically present in the office with better assignments, more mentorship, and faster promotions. A true connected workspace must actively implement protocols to ensure visibility and equity for remote participants.

5. How can we maintain office culture when people are rarely together?

Culture is not created by free snacks or ping-pong tables; it is created by shared purpose and consistent communication. In a connected workspace, culture must be maintained through intentional digital rituals, transparent documentation, and “Deep Connection Days” where teams gather physically specifically for relationship building, not just routine tasks.

6. What technology is essential for a connected workspace?

Beyond standard video conferencing, the most essential tools are Persistent Digital Canvases (like Miro or Mural) and Asynchronous Communication Hubs (like Notion or Slack). These tools act as the “connective tissue” that holds projects together when people are working at different times and in different locations.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Pixabay

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Fostering Innovation Across Physical and Digital Walls

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Leading the Hybrid Team

LAST UPDATED: December 13, 2025 at 10:09AM

Fostering Innovation Across Physical and Digital Walls

GUEST POST from Chateau G Pato

The innovation challenge in a hybrid world is not about technology; it’s about equity of collaboration. When some team members are physically together and others are virtual, a crucial information gap emerges. Those in the room benefit from body language, side conversations, and spontaneous moments—the very things that fuel informal innovation. Remote participants, however, often become second-class collaborators. This asymmetry kills the diverse thinking necessary for truly radical ideas. Hybrid leaders must address this proximity bias head-on.

In the framework of Human-Centered Innovation, we view the hybrid environment as a design problem. We are tasked with intentionally designing processes and utilizing tools to ensure that every participant—regardless of location—has an equal voice and equal access to information. We must unlearn the default reliance on impromptu, analog collaboration and replace it with structured, asynchronous digital processes that prioritize inclusion. The goal is to move from managing where people work to managing the quality of the collaboration they engage in.

The Three Pillars of Hybrid Innovation Leadership

To lead an innovative hybrid team, we must focus on three strategic areas:

1. The Doctrine of Digital-First Documentation

Innovation thrives on shared, persistent knowledge. In a hybrid setting, if an idea is discussed verbally in an office meeting room, it is effectively lost to the remote team when the meeting ends. The Digital-First Doctrine mandates that all work artifacts—brainstorming notes, idea sketches, mock-ups, and decision matrices—must live in a shared digital space (Miro, Figma, shared docs) that is accessible, editable, and visible to everyone, always. The physical whiteboard is dead; the digital canvas is the common ground.

Action: Leaders must insist that all meetings, even internal co-located ones, use a shared digital board as the single source of truth. If it isn’t documented digitally, it didn’t happen.

2. Intentionality in Serendipity and Spontaneity

The “water cooler moments” are where informal innovation often happens. You can’t replicate spontaneous encounters, but you can design for intentional serendipity. This involves allocating specific, non-work time for unstructured interaction.

Action: Schedule short, recurring “Idea Coffee Breaks” where participants are randomly assigned to small virtual breakout rooms with no agenda other than to discuss current projects or personal interests. Use a hybrid work day for “Deep Co-Creation Days” where co-located teams come in specifically to work on complex, generative tasks together, while remote teams join via high-quality video links optimized for collaborative tools.

3. The Principle of Time Zone and Asynchronous Equity

Hybrid teams often span time zones, making mandatory real-time meetings a productivity killer and a source of burnout. Asynchronous work — where teams collaborate over time rather than simultaneously—is the innovative advantage of the hybrid model.

Action: Shift the innovation pipeline to leverage asynchronous tools. For example, instead of a two-hour brainstorming session, implement a 24-hour Digital Brainstorm where team members contribute ideas over a full day in their preferred working window. Use short, recorded video updates instead of live status meetings, allowing teams to consume information when it is most convenient. This is the Human-Centered approach to global teamwork.

Case Study 1: Re-designing the Global Product Launch

Challenge: Staggered Innovation and Decision Paralysis in a Multi-National Hybrid Team

A global consumer electronics firm (“ConnectCorp”) needed to launch a new product line. Their teams were spread across three continents (US, EU, Asia) and were struggling with decision-making due to time zones and a reliance on US-centric, real-time meetings. Decisions made in the US often felt like directives to the Asian and European teams.

Hybrid Innovation Intervention: Asynchronous Decision Making

The innovation lead, embracing Human-Centered Innovation, introduced a “Decision Document” protocol. All key decisions were documented asynchronously (e.g., via a shared Notion or Confluence page) that clearly outlined:

The Context and Problem (1-page maximum).
The Options Considered and their data-backed pros/cons.
The Proposed Decision and the deadline for final input.

The Innovation Impact:

By forcing decisions into an asynchronous, digitally documented format, the team eliminated unnecessary meetings. The European and Asian teams had ample time to contribute thoughtful, written critiques before the decision was finalized. This change not only saved thousands of hours of meeting time but led to a 35% reduction in post-decision rework because regional insights were fully incorporated before launch. The process became more efficient, more transparent, and radically more inclusive.

Case Study 2: Designing the Inclusive Brainstorm

Challenge: Dominating Voices and Proximity Bias in Hybrid Brainstorming Sessions

A marketing agency (“IdeaForge”) found that in hybrid brainstorming sessions, the four or five people in the office consistently dominated the conversation, leaving the eight virtual participants as passive observers. The quality of idea generation suffered due to a lack of diversity.

Hybrid Innovation Intervention: Parallel Digital Brainwriting

The team adopted a strict protocol for all ideation sessions: the first 20 minutes were dedicated to Parallel Digital Brainwriting. All participants—local and remote—were required to submit their first five ideas silently and anonymously onto a shared digital canvas. No one was allowed to speak until all ideas were submitted.

This technique eliminated anchoring bias (where the first idea mentioned shapes all subsequent thinking) and proximity bias (where the loudest voice or the person closest to the facilitator wins).
The anonymous digital submission ensured introverted, virtual, and junior team members had equal input from the start.

The Innovation Impact:

The agency saw an immediate 40% increase in idea volume and a noticeable jump in the originality of the ideas generated. They successfully moved from an environment where innovation was an accidental performance (dominated by those physically present) to one where it was a structured, equitable process for every member, fully embodying the principles of Human-Centered Change.

Conclusion: Leadership Through Intentional Design

Leading the innovative hybrid team is a masterclass in organizational design. It is not about forcing people back into the office or simply tolerating remote work; it is about intentionally designing collaboration systems that overcome the physics of distance and the biases of proximity. The best hybrid leaders use the constraints of physical and digital walls to build stronger, more equitable processes. By adopting a Digital-First Doctrine, designing for intentional serendipity, and leveraging asynchronous equity, organizations can ensure that their innovation engine is powered by the talent of all their people, not just those who happen to share a common zip code. Innovation in the hybrid age is a conscious, inclusive act of design.

“If you want true innovation in a hybrid world, stop waiting for the hallway conversation and start designing the digital town square.”

Frequently Asked Questions About Hybrid Team Innovation

1. What is “proximity bias” and how does it kill hybrid innovation?

Proximity bias is the unconscious tendency to favor those who are physically closer to you (the manager). In a hybrid setting, this means co-located employees are often given more spontaneous access, better mentorship, and more visibility into key decisions, which starves remote teams of the crucial informal information needed for continuous innovation.

2. How does asynchronous work actually foster innovation, rather than slowing it down?

Asynchronous work fosters innovation by enabling deep work and reflection. Instead of being rushed into generating ideas live, team members have time to consume information, conduct research, and contribute high-quality, well-thought-out ideas when they are most focused. It trades the speed of live discussion for the depth and quality of measured contribution.

3. What single technology is most critical for an innovative hybrid team?

The most critical technology is the persistent, shared digital canvas (e.g., Miro, Mural, advanced shared docs). This tool acts as the central hub for all generative work—brainstorming, mapping, prototyping. It is the only way to ensure all team members, regardless of location, are working from the exact same, real-time visual information and have the ability to contribute equally.

Your first step toward hybrid innovation: Audit your last three brainstorming sessions. Document every idea and note, and then ask your remote participants to rate their perceived influence on the final outcome on a scale of 1-10. If the average rating is below 7, immediately implement the Parallel Digital Brainwriting technique for your next session.

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What is in a Project Charter?

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What is in a Project Charter?

GUEST POST from Art Inteligencia

A project charter is an essential document used to define a project and ensure that all stakeholders are on the same page. It outlines the project’s purpose, goals, timelines, resources, and responsibilities, and serves as the foundation for successful project execution.

The most important element of a project charter is the scope. This section defines the scope of the project in terms of what will be done, the objectives to be achieved, and the deliverables expected. It also identifies any constraints or limitations that may affect the project.

The project charter also outlines the timeline and milestones for the project. This section lays out the start and end dates, as well as any major milestones, such as the completion of certain tasks or the delivery of specific deliverables.

The project charter also includes the roles and responsibilities of the stakeholders. This section outlines who is responsible for what, and who has authority over which decisions. It also defines the communication process between the stakeholders and outlines the decision-making process.

The resources section of the project charter lists the resources required to complete the project, such as personnel, materials, and equipment. It also outlines the budget for the project, including any costs associated with the resources.

Finally, the project charter includes the risks and assumptions associated with the project. This section identifies potential risks, such as changes in scope, resource constraints, or political changes, and outlines how they will be addressed. It also outlines any assumptions made during the project planning process.

A project charter is an important document that helps ensure that all stakeholders are on the same page and that the project is properly defined and managed. It outlines the scope, timeline, roles and responsibilities, resources, and risks and assumptions associated with the project, and serves as the foundation for successful project execution.

SPECIAL BONUS: You can get your very own copy of the Visual Project Charter™ for FREE for use as 35″x56″ giant poster or as a background to use in Miro, Mural, Lucidspark, Microsoft Whiteboard, Google Jamboard, etc. The Visual Project Charter™ was
created by Braden Kelley to help project managers set up their projects for greater success by beginning their project management efforts in a more visual, collaborative way.

The Visual Project Charter™ helps organizations:

Move beyond the Microsoft Word document
Make the creation of Project Charters more fun!
Kickoff projects in a more collaborative, more visual way
Structure dialogue to capture the project overview, project scope, project conditions and project approach

Image credit: Unsplash

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Scaling Design Thinking in the Enterprise

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From Workshops to Widespread Impact

LAST UPDATED: November 23, 2025 at 12:01PM

Scaling Design Thinking in the Enterprise

GUEST POST from Chateau G Pato

Design Thinking has become the lingua franca of modern innovation. Millions of employees globally have attended multi-day workshops, enthusiastically sticky-noted their way through empathy maps, and built rudimentary prototypes. However, for most large organizations, the enthusiasm generated in the workshop vanishes the moment employees return to their desks, colliding with entrenched silos, risk-averse processes, and a lack of executive sponsorship. The result is a common disappointment: brilliant workshops, minimal widespread impact.

The failure isn’t with Design Thinking itself; it’s with the Change Management Strategy used to scale it. We’ve treated it as a training problem when it is fundamentally a cultural and structural one. True competitive advantage comes not from having a few Design Thinking experts, but from embedding a Human-Centered Mindset into every department, from Finance to Operations, making it a routine part of daily decision-making.

Scaling Design Thinking requires a deliberate shift from the isolated “Workshop Model” to an integrated Enterprise Capability Model. It moves the focus from facilitating a methodology to engineering a culture that automatically prioritizes empathy, rapid iteration, and co-creation across all functions.

The Three Barriers to Scaling Design Thinking

Before scaling, leaders must dismantle the internal barriers that cause Design Thinking efforts to stall:

The “Innovation Theater” Trap: Treating Design Thinking as a visible, feel-good event (the workshop) rather than a rigorous, measurable business practice. This leads to team burnout when the fun activities don’t translate to real P&L impact.
The Skill Silo: Confining the practice to specific units (e.g., the Innovation Lab or UX team). When Design Thinking is seen as “someone else’s job,” functional areas like HR, Legal, or IT revert to old, process-first mindsets, resisting human-centered solutions.
The Hand-Off Hurdle: The most critical failure point is the transition from the Design Thinking team’s validated prototype (the idea) to the Operations team’s execution (the build). Without shared language and metrics, the hand-off is often rejected due to cultural dissonance as “too risky” or “not scalable.”

The Three Steps to Achieving Enterprise Capability

To move beyond these barriers, human-centered change leaders must implement a phased approach focusing on structural and cultural enablement:

1. Establish the Center of Gravity (The Design Guild)

Create a small, cross-functional internal community of practice, often called a Design Guild or Innovation Coaches Network. This group’s mission is not to run all the workshops, but to train, coach, and govern the practice across the enterprise. They codify the methodology, create standard, context-specific tools, and ensure consistency. Crucially, they serve as internal consultants, helping functional leaders translate a vague business challenge into a structured Design Thinking project that matters to their unit.

2. Integrate into Decision Metrics (Operationalizing Empathy)

The methodology must be linked directly to how the company measures and rewards behavior. This involves two actions:

First, mandate that Stage Gate Reviews for all major product, process, or system changes must include verifiable evidence of user empathy (e.g., ethnographic field notes, validated low-fidelity prototypes with customer feedback loops). Second, tie incentive and bonus programs for mid-level managers to demonstrating behavioral commitment to the methodology (e.g., actively allocating time for customer interviews, funding small-scale rapid prototyping). This ensures Design Thinking is a required part of the Process of Innovation, not just an optional tool.

3. Embed into Functional DNA (The T-Shaped Workforce)

This is the final, essential step: making Design Thinking part of every function’s core competency. Design Thinking shouldn’t be a separate skill but the horizontal bar of a T-Shaped Professional. For example, a Finance analyst should be trained not just in spreadsheets, but in how to apply Design Thinking to simplify employee expense reports. An HR leader should use Design Thinking to map the employee experience when on-boarding. This widespread application transforms the methodology from an innovation tool into a Operational Improvement Framework.

Case Study 1: The Global Manufacturer and the Core Capability

Challenge: Inconsistent Product Quality and Adoption Across Regions

A global manufacturer faced a problem common to large, successful firms: R&D invented great products, but regional operations adapted or rejected them, leading to inconsistent quality and slow market adoption. The issue wasn’t the product; it was a lack of shared empathy for the regional user’s context and constraints.

Scaling Design Thinking Intervention:

The manufacturer strategically abandoned the corporate-led workshop model and created a decentralized Design Mastery Program. Instead of bringing hundreds of employees to HQ, they identified one or two high-potential leaders in 20 different regions and certified them as Design Coaches (Step 1). These coaches were then required to dedicate 25% of their time to running local, problem-specific Design Sprints focused on regional adoption challenges (e.g., “Why is Product X adoption 40% lower in Asia than Europe?”).

Key Benefits and Characteristics:

Decentralized Ownership: Ownership shifted from a central lab to local operational leaders, integrating the methodology into the regional P&L (Step 3).
Metrics Integration: Success was measured by the regional reduction in operational friction (fewer reworks, faster local adaptation time) resulting from the Design Sprints (Step 2).
The Human-Centered Lesson: By making the coaches accountable to their regional P&L and focusing the sprints on operational pain points, Design Thinking quickly became indispensable, transforming from a “nice-to-have” training to a core operational capability driving tangible efficiency gains and better user adoption.

Case Study 2: The Healthcare Insurer and the Back Office

Challenge: Employee Churn and Administrative Cost in Claims Processing

A large healthcare insurer suffered from extremely high employee turnover in its claims processing centers, which drove high costs and error rates. Management assumed the problem was pay or management style, but the root cause was systemic complexity (the “internal user experience”). Design Thinking was initially only used on customer-facing digital tools.

Scaling Design Thinking Intervention:

The insurer created a dedicated Process Innovation Team led by internal Design Thinking coaches (Step 1). Their mandate was to apply the Design Thinking methodology not to the customer, but to the employee journey (the internal user). Teams from Legal, Compliance, and IT were forced to sit with claims processors and literally map their daily tasks, focusing on points of frustration (the internal user’s empathy map).

Key Benefits and Characteristics:

Horizontal Application: The methodology was applied horizontally across traditionally siloed functions (HR, IT, Legal), forcing them to co-create solutions focused on the processor’s experience (Step 3).
Metric Shift: The success metric was shifted from “Claims Processed per Hour” to “Reduction in Processor Frustration Score (PFS),” derived from employee feedback post-sprint (Step 2).
The Human-Centered Lesson: By applying the empathy phase to internal employees, the teams discovered complex legacy system hurdles that wasted 40% of the processors’ time. The solutions co-created by the teams led to a 35% reduction in employee churn in those centers within a year, demonstrating the massive ROI of applying Design Thinking to the internal user experience. Design Thinking became synonymous with operational excellence, not just product innovation.

The Human-Centered Call to Action

Design Thinking is too powerful to be confined to a single team or a one-off event. It is the necessary framework for continuous, human-centered change. To achieve widespread impact, leaders must recognize that they are not buying a training session; they are engineering a culture of pervasive empathy and experimentation.

The scaling challenge is not a logistical one, but a leadership one. Are you ready to shift resources and rewards to make this methodology a non-negotiable part of how every function, from the front line to the back office, makes decisions?

“If Design Thinking is isolated to the innovation lab, your company is only doing innovation theater. True innovation happens when empathy becomes a non-negotiable pursuit for the whole enterprise.” — Braden Kelley

Frequently Asked Questions About Scaling Design Thinking

1. What is the biggest mistake organizations make when trying to scale Design Thinking?

The biggest mistake is treating Design Thinking as purely a training problem (the “Workshop Model”) rather than a cultural and structural change management challenge. This leads to isolated enthusiasm that quickly fades when confronted with risk-averse processes and a lack of accountability in daily work.

2. What is the role of the “Design Guild” in scaling the methodology?

The Design Guild serves as the internal center of gravity. Its role is not to run every workshop, but to standardize the methodology, certify and coach internal practitioners across functions, and govern the quality of the practice, ensuring consistency and integration into strategic projects enterprise-wide.

3. How do you measure the impact of Design Thinking beyond product innovation?

Impact must be measured using operational metrics tied to the specific problem being solved. For back-office functions, this can include metrics like “Reduction in Employee Frustration Score,” “Decrease in Process Cycle Time,” “Reduction in Rework,” or “Time Saved on Cross-Functional Handoffs.” The key is measuring the reduction of friction for the user, whether internal or external.

Your first step toward scaling Design Thinking: Identify a high-impact, non-product challenge in a back-office function (e.g., HR on-boarding, finance expense reporting, legal compliance documentation). Partner with the leader of that function and commit to running one small, highly focused Design Sprint to address the internal user experience of that process. Focus the success metric on reducing internal employee friction, not saving cost. Use this success story to model Design Thinking as a powerful operational tool, not just an innovation toy.

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The Venture Client Model

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Bringing the Outside In for Internal Disruption

LAST UPDATED: November 13, 2025 at 1:23PM
The Venture Client Model

GUEST POST from Chateau G Pato

For decades, large corporations have wrestled with a critical innovation problem: how to access the speed and agility of the startup ecosystem without choking it with bureaucracy or overpaying through premature acquisition. Corporate Venture Capital (CVC) offered a financial window, but often failed to translate investment into operational change. The solution is not more capital; it’s a new engagement model built on a human-centered relationship: the Venture Client Model.

The Venture Client Model transforms the relationship between the corporation and the startup. Instead of acting as a passive investor, the large company acts as a first, paying client — a crucial lighthouse customer. The startup receives a contract (not just equity) and the opportunity to pilot its technology within a real, complex industrial environment. The corporation, in turn, gains early, de-risked access to disruptive solutions and the ability to test future technologies for internal applications.

This model is inherently human-centered because it focuses on solving real, internal pain points with external ingenuity, forcing a necessary friction between established internal process and external disruptive speed. It moves innovation from the periphery of financial investment directly into the core of operational value creation, where change truly impacts the customer and the bottom line.

The Three Pillars of the Venture Client Advantage

The success of the Venture Client Model hinges on its unique structure, which addresses the primary failures of traditional internal R&D and CVC:

1. De-Risked Operational Access (The Speed Multiplier)

Traditional procurement processes are an innovation killer. They are designed for stability, not speed. The Venture Client Unit (VCU) operates with its own streamlined legal and commercial framework, allowing for the rapid deployment of proof-of-concept projects. This structure allows a startup solution to enter the corporate environment in weeks, not months, dramatically accelerating the time-to-value.

2. Focused Pain Point Sourcing (The Value Anchor)

Unlike traditional CVC, which often chases market hype, the VCU starts by rigorously identifying the top five systemic pain points within the parent organization (e.g., slow supply chain traceability, high energy consumption in a factory). They then source startups specifically to solve those problems. This ensures that every pilot project is anchored to an immediate, quantifiable operational return, overcoming internal resistance by delivering proven, tangible value right away.

3. Internal Cultural Catalyst (The Mindset Shift)

The most profound impact of the Venture Client Model is internal. When a lean, external solution fixes a multi-million-dollar internal process in six weeks, it creates a powerful cultural catalyst. It shows internal teams what is possible outside the traditional, risk-averse framework, directly increasing the Adaptability Quotient (AQ) of the workforce. It changes the mindset from “we can’t do that” to “who outside can help us do this?”

Case Study 1: The Automotive OEM and Process Optimization

Challenge: Inefficient Factory Floor Logistics

A major European automotive manufacturer was suffering from production bottlenecks due to outdated manual logistics tracking on its assembly lines. Traditional internal R&D struggled to find a quick, cost-effective solution that could integrate with decades-old legacy systems. The internal solution required a full-scale IT overhaul, demanding years and hundreds of millions.

Venture Client Intervention:

The manufacturer’s VCU identified a small startup specializing in computer vision-based inventory tracking. Within a specialized procurement sandbox, the VCU ran a three-month pilot. The startup’s off-the-shelf software was integrated with existing CCTV infrastructure to track component flow automatically. The result was a 15% reduction in assembly-line bottlenecks and an immediate, visible ROI. The manufacturer then scaled the solution across five factories within the next year.

The Human-Centered Lesson:

The success was not just technological; it was methodological. The Venture Client process forced internal operations teams to collaborate with a nimble external party on a real, immediate problem, breaking down “Not Invented Here” bias and proving the viability of external solutions.

The Crucial Distinction: Client vs. Investor

The Venture Client is fundamentally different from Corporate Venture Capital (CVC). CVC focuses on a financial return in 5-7 years, often funding startups outside the corporation’s direct operational sphere. The Venture Client focuses on an operational return in 6-12 months. The contract is for a product or service (not equity), though VCU often has an option for future equity if the pilot is successful. This immediate operational focus ensures that the initiative remains aligned with core business needs, securing necessary internal sponsorship.

Case Study 2: The Infrastructure Firm and Predictive Maintenance

Challenge: Reactive Maintenance in Remote Infrastructure

A global energy infrastructure firm maintained thousands of remote assets (pipelines, wind farms) and relied on scheduled or reactive maintenance, leading to costly downtime and emergency fixes. The internal data science team was too small and too focused on existing predictive models to develop a radically new solution.

Venture Client Intervention:

The VCU scouted a specialized startup utilizing acoustic sensing and advanced machine learning to detect micro-leaks and component wear in real-time, long before traditional vibration sensors flagged an issue. The firm acted as the first commercial client, providing the startup with critical, large-scale training data from their assets. The pilot demonstrated an increase in lead time for critical fixes by three weeks. The firm then moved from a pilot contract to a large-scale, multi-year vendor contract, securing a strategic advantage in predictive asset management.

The Human-Centered Lesson:

This highlights the mutual value exchange. The corporation gained a strategic, proprietary solution and validated a technology stream. The startup gained a massive, credible reference customer and the data necessary to rapidly mature its AI model. It’s a win-win built on the human-centered need for speed (startup) and stability (corporation).

Conclusion: Scaling External Ingenuity

The Venture Client Model is the ultimate tool for scaling external ingenuity for internal disruption. It turns the largest corporate asset — its scale, its budget, and its pain points — into a magnet for innovation. By establishing a dedicated, de-risked commercial channel, corporations can access game-changing technologies on their own terms, transforming innovation from a high-stakes financial bet into a continuous portfolio of strategic pilots that accelerate organizational learning.

“Stop waiting for the big acquisition to disrupt your business. Start paying the right startups to solve your most urgent problems today. That is the Venture Client Model.” — Braden Kelley

Your first step toward building a Venture Client capability: Identify the single biggest operational bottleneck in your organization that costs over $5 million annually, and commit to finding an external startup solution to pilot it within 90 days.

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Every Company Needs an Innovation Coach

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Retained Innovation Innovation is not a solo activity. While the rare lone genius may be able to invent something on their own (although still always inspired by others), nobody can innovate by themselves. Innovation, by its very nature, requires collaboration.

Companies are like brains. The brain is composed of two hemispheres. The left brain is typically described as the home to math and logic skills, while the right brain is described as the domain of creativity. Of course people need to develop both hemispheres to be successful, and companies are the same. Achieving operational excellence is the goal of the left brain side of the organization and innovation excellence should be the goal of the right side of the organization. Unfortunately, most organizations over-invest in operational excellence to the point that the organization fights off innovation excellence efforts like a virus.

So, what’s the cure?

Not to get sick in the first place of course!

To achieve that, consider putting an innovation wellness program in place. And what does that look like?

An innovation wellness program has at its center, an organization that is willing to reach outside its four walls for a constant stream of new inspiration. Because it is inspiration in combination with curiosity that will give the organization a fighting chance of identifying ongoing sources of unique and differentiated insights that will allow the organization to continuously reinvent itself and stay in resonance with its customers.

A couple tangible examples of innovation wellness program components include:

Embedding elements of so-called Open Innovation into the core of the organization’s innovation approach rather than existing as a periodic guest

Continuous reinforcement of a curiosity culture

Employment of a part-time innovation coach on an ongoing basis

Robert F Brands What does an innovation coach look like?

Well, one good example was the late Robert F. Brands, who was lost to the global innovation community far too soon. He was a friend, a colleague, a mentor, a partner on work we did for the United States Navy, and he helped me get the book deal for my first five-star book – Stoking Your Innovation Bonfire.

A good innovation coach helps you avoid the ten signs of innovation sickness:

Nobody can articulate your definition of innovation (or you don’t have one)
Nobody can articulate your innovation vision/strategy/goals (or you don’t have them)
People struggle to tell the story of one or more innovations launched to wide adoption by the organization
Most of what passes as innovation inside the organization would actually be classified as improvements (not innovation) by people outside the organization
The organization no longer makes external innovation perspectives available to a wide audience
Nobody takes the time to participate in our innovation efforts anymore
Your organization is unable to accept insights and ideas from outside the organization and develop them into concepts that can be scaled to wide adoption
Innovation program leadership has difficulty getting time on the CEO’s calendar any more
Your innovation team is trying to do all of the innovating instead of helping to accelerate the innovation efforts of others
Your pace of innovation is slower than the organizations you compete with for market share, donations, votes, etc.

A good innovation coach can help you:

1. Perform an innovation assessment

I developed a 50 question innovation audit and made it available in support of my first book Stoking Your Innovation Bonfire, so that people can do a self-evaluation of their innovation maturity here on my web site. Or if you would like to dig a little deeper into the dynamics of innovation in your organization, I can work with you to do an innovation diagnostic across your organization and/or help you establish a baseline so you can track your innovation maturity progress over time.

2. Establish a Continuous Innovation Infrastructure

Many companies confuse having a New Product Development (NPD) program or a Research & Development (R&D) program with having an innovation program, or are stuck in an ‘innovation as a project’ approach to innovation. A good innovation coach can help you define what innovation can and should mean to your organization, build a common language of innovation, create an innovation vision, establish an innovation strategy that dovetails with your organization’s overall strategy, and develop innovation goals that will help focus the organization’s efforts to realize its innovation vision and strategy.

3. Teach You Some New Innovation Tools, Methods, and Frameworks

A good innovation coach is also a skilled facilitator and can help facilitate innovation off-sites, an effective trainer who can develop the custom courses you need to teach people in the organization new tools, methods, or frameworks to improve or accelerate your innovation capabilities, and is capable of delivering inspirational keynotes to large groups inside your organization to help shift mindsets and help people feel empowered to participate in the innovation efforts of the organization. The best innovation coaches are capable not just of bringing in the tools, methods and frameworks of others, but are also capable of understanding your innovation gaps and creating new innovation tools, methods and frameworks to help you.

4. Help You Identify Insights and Opportunities

Innovation begins with inspiration, and your curiosity and exploration should lead you to identify some good insights to build on and opportunities to pursue. But, because most ideas are really idea fragments, sometimes an innovation coach or other external perspectives can help you identify the gaps in your idea fragment or opportunity identification that might make them more compelling, especially if you aren’t making a conscious use of The Nine Innovation Roles as part of your innovation process to help you avoid innovation blind spots. A good innovation coach can also help you go beyond ideas and help you focus on not just one, but all three keys to innovation success:

Value Creation
Value Access
Value Translation

Stoking Your Innovation Bonfire will help you learn more about each, or you can check out my previous article ‘Innovation is All About Value‘.

5. Tell You Honestly When You’re Going Off Course

A good innovation coach will have the courage to be honest with you and tell you when you’ve lost your way. Over time, many innovation teams tend to come down with shiny object syndrome or its equally evil cousin, launch fever. A competent innovation coach will be able to recognize the change and help you course correct before you pass the point of no return, and put the very existence of your innovation program at risk. A good innovation coach is able to provide a consistent external perspective, a sanity check, and may be able to also help you build external connections to invite in other external perspectives as well.

Wrapping it Up

It is easy to fall in love with the innovation process and program you’ve created. It is equally simple to form attachments to your innovation projects and artifacts and think that you’ve cracked the code, and maybe you have, but wouldn’t you like to keep one toe in the pond outside your organization just to make sure?

Creating and maintaining a part-time relationship with an innovation coach you trust is a great way to do that. Smart organizations keep a pulse on their level of innovation maturity over time. They’re continuously evolving their innovation infrastructure, building new capabilities, and seeking out external perspectives as a sanity check on their program evolutions over time. So what are you waiting for?

Who’s going to coach your winning innovation team?

Contact me now to set up a free introductory consultation

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Get Social with Your Innovation

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If your organization is struggling to sustain its innovation efforts, then I hope you will do the following things.

Find the purpose and passion that everyone can rally around.

Create the flexibility necessary to deal with the constant change that a focus on innovation requires for both customers and the organization.

Make innovation the social activity it truly must be for you to become successful.

If your organization has lost the courage to move innovation to its center and has gotten stuck in a project – focused, reactive innovation approach, then now is your chance to regain the higher ground and to refocus, not on having an innovation success but on building an innovation capability. Are you up to the challenge?

There is a great article “ Passion versus Obsession ” by John Hagel that explores the differences between passion and obsession. This is an important distinction to understand in order to make sure you are hiring people to power your innovation efforts who are passionate and not obsessive. Here are a few key quotes from the article:

“The first significant difference between passion and obsession is the role free will plays in each disposition: passionate people fight their way willingly to the edge to find places where they can pursue their passions more freely, while obsessive people (at best) passively drift there or (at worst) are exiled there.”

“It’s not an accident that we speak of an “object of obsession,” but the “subject of passion.” That’s because obsession tends towards highly specific focal points or goals, whereas passion is oriented toward networked, diversified spaces.”

More quotes from the John Hagel article:

“The subjects of passion invite and even demand connections with others who share the passion.”

“Because passionate people are driven to create as a way to grow and achieve their potential, they are constantly seeking out others who share their passion in a quest for collaboration, friction and inspiration . . . . The key difference between passion and obsession is fundamentally social: passion helps build relationships and obsession inhibits them.”

“It has been a long journey and it is far from over, but it has taught me that obsession confines while passion liberates.”

These quotes from John Hagel’s article are important because they reinforce the notion that innovation is a social activity. While many people give Thomas Edison, Alexander Graham Bell, and the modern-day equivalent, Dean Kamen, credit for being lone inventors, the fact is that the lone inventor myth is just that — a myth, one which caused me to create The Nine Innovation Roles.

The fact is that all of these gentlemen had labs full of people who shared their passion for creative pursuits. Innovation requires collaboration, either publicly or privately, and is realized as an outcome of three social activities.

1. Social Inputs

From the very beginning when an organization is seeking to identify key insights to base an innovation strategy or project on, organizations often use ethnographic research, focus groups, or other very social methods to get at the insights. Great innovators also make connections to other industries and other disciplines to help create the great in sights that inspire great solutions.

2. Social Evolution

We usually have innovation teams in organizations, not sole inventors, and so the activity of transforming the seeds of useful invention into a solution valued above every existing alternative is very social. It takes a village of passionate villagers to transform an idea into an innovation in the marketplace. Great innovators make connections inside the organization to the people who can ask the right questions, uncover the most important weaknesses, help solve the most difficult challenges, and help break down internal barriers within the organization — all in support of creating a better solution.

3. Social Execution

The same customer group that you may have spent time with, seeking to understand, now requires education to show them that they really need the solution that all of their actions and behaviors indicated they needed at the beginning of the process. This social execution includes social outputs like trials, beta programs, trade show booths, and more. Great innovators have the patience to allow a new market space to mature, and they know how to grow the demand while also identifying the key shortcomings with customers who are holding the solution back from mass acceptance.

Conclusion

When it comes to insights, these three activities are not completely discrete. Insights do not expose themselves only in the social inputs phase, but can also expose themselves in other phases — if you’re paying attention.

Flickr famously started out as a company producing a video game in the social inputs phase, but was astute enough during the social execution phase to recognize that the most used feature was one that allowed people to share photos. Recognizing that there was an unmet market need amongst customers for easy sharing of photos, Flickr reoriented its market solution from video game to photo sharing site and reaped millions of dollars in the process when they ultimately sold their site to Yahoo!.

Ultimately, action is more important than intent, and so as an innovator you must always be listening and watching to see what people do and not just what they say. Build your solution on the wrong insight and nobody will be beating a path to your door.

NOTE: This article is an adaptation of some of the great content in my five-star book Stoking Your Innovation Bonfire (available in many local libraries and fine booksellers everywhere).

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Google’s Insights into Successful Teams and Managers

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A little over five years ago I created an evolution of a Gary Hamel framework from The Future of Management that I titled The Innovator’s Framework and included in my popular first book Stoking Your Innovation Bonfire.

The Innovator's Framework

Recently Google recently released some of its extensive research into the skills and character traits of good managers and effective teams, and surprisingly the secret to a high-performing team lies less in the individual team members and more in the broader team dynamics: “Who is on a team matters less than how the team members interact, structure their work, and view their contributions.” High-performing teams, they found, almost always displayed five characteristics:

Google High Performing Teams

According to their research, by far the most important team dynamic is psychological safety – the ability to be bold and take risks without worrying that your team members will judge you. Now have a look at Google’s previous findings on the Eight Characteristics of Great Managers:

Eight Characteristics of Great Managers

When you compare the traits of a successful team, a successful manager, and the heirarchy in The Innovators’ Framework its interesting where the three overlap and where they diverge.

What do you see?

Sources: World Economic Forum
Image Credits: Google re:Work

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Building a Global Sensing Network – Revisited

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When I first wrote about Building a Global Sensing Network I wrote in the specific context of the war for innovation and the need to make sure you’re fighting it outside your organization — not inside.

We looked at how most organizations hire the most clever, educated, experienced and motivated people you could afford and then direct them to come up with the best customer solutions possible, organize and execute their production and marketing predictably and efficiently, and do their best to outmaneuver the competition.

In short, most organizations pursue success by building a fortress from which the organization can defend its intellectual property and its market position utilizing the human resources it can assemble within the castle walls. At the same time most organizations focus on achieving organizational success by achieving the greatest overlap possible between the skills, abilities and talents of each job applicant and the job description for each role.

But most organizations (referred to as Typical Organizations in the graphic below) fail to harness ALL of the skills, abilities and talents of the individuals they have in their organization to achieve greater performance as a collective. In my mind this is painful, wasted human capital – painful for the organization (lost potential revenue and profitability) and painful for the individual (boredom, stress, and disappointment).

But, a handful of more progressive, innovative organizations are trying to do better to harness the passions AND the skills, abilities, and talents of their individuals to better achieve the collective’s ability to generate revenue and profits (or other appropriate benefits) by engaging their employees in the innovation efforts of the organization, and allowing their employees to take some of their skills, abilities and talents and apply them to help fulfill other job descriptions. This looks something more like this:

But in the most progressive organizations, they not only provide a way to better harness a more complete set of their employees’ skills, abilities and talents to more than one job description, but they also find a way to harness more of the skills, abilities, and talents that employees are currently realizing outside the organization in their hobbies, volunteer work, or other places.

And the successful organizations of the future will not stop there. They will also harness the connections their employees have outside the organization to increase the innovation capacity of the organization, and better engage not only partners in helping to fulfill the needs of different job descriptions, but they will also even engage their customers in achieving the work of the organization.

Where customer or partner skills, abilities and talents intersect with the job requirements, work can get done, and where customer or partner skills, abilities or talents intersect with employee skills, abilities or talents intersect, communities and connections have the chance to form and be nurtured. This is what organizations of the future will look like:

In this scenario, where innovative organizations begin to move beyond better harnessing the internal innovation capacity of their employees, to also harnessing the external capacity to work (and to innovate) of individuals outside of the organization (and to expand the scope of the collective), and to attract partners and customers to participate, organizations that allow and even encourage employees to develop a personal brand and greater external connections, will claim an outsized share of the potential benefits to both the mission of the organization and to its innovation efforts.

If your employees lack the external exposure, the external connections, and the external personal brand equity and awareness, how much harder will it be for your organization to:

Attract the best partners to your innovation efforts
Recruit the best customers to co-create with you
Build a strong pipeline of potential future internal talent

Through this lens you can see that in the future, successful innovation and change will be determined not just by how strong the brand of your organization is (or the collective), but also will be shaped by the strength of the personal brands of the collective’s component individuals.

As the commercial battlefield continues to change, future business success will be built upon more fluid boundaries and the ability to leverage skills, abilities and talents of people and other organizations outside the company and also the ability to:

Utilize expert communities.

Identify and gather technology trend information, customer insights and local social mutations from around the globe.

Mobilize the organization in organic ways to utilize resources and information often beyond its control.

Still organize and execute production and marketing predictably and efficiently in the middle of all this complexity.

Market leaders in our evolving reality will be increasingly determined not by an organization’s ability to outmaneuver the competition in a known market, but by their ability to identify and solve for the key unknowns in markets that will continue to become more global and less defined. Future market leaders will be those organizations that build superior global sensing networks and do a better job at making sense of the inputs from these networks to select the optimal actionable insights to drive innovation and change.

By this point, hopefully you are asking yourself three questions:

1. How do I create more fluid boundaries in my organization?

2. What does a global sensing network look like?

3. How do I build one?

One View of a Global Sensing Network

The purpose of a global sensing network is to allow an organization to collect and connect the partial insights and ideas that will form the basis of the organization’s next generation of customer solutions. This involves collecting and connecting:

Click to access this framework as a scalable 11″x17″ PDF download

1. Customer Insights

Ethnography
Private Communities
Focus Groups
Surveys
Lead User Observation

2. Core Technology Trends

3. Adjacent Technology Trends

4. Distant technology trends

5. Local social mutations

Demographic trends
Sociological trends
Economic trends
Political trends (including regulation)
Behavioral trends

6. Expert Communities

University Research
Government Research
Corporate Research
Charitable Research
Hobbyists

To actually build a global sensing network you need to start from the inside out. You have to take a look around inside your organization and see what employees you have, what natural connections they have, and where they are currently located on the globe. At the same time you need to understand how employees in your organization naturally connect with each other and define what core, adjacent and distant technologies mean in the context of your organization. You must also look and see what tools you have inside the organization for managing insights, expertise and information within the organization, and what expert communities you may already have connections into.

I would recommend beginning to establish your global sensing network inside your organization before venturing to build it out completely with the resources and connections that you will naturally need outside your organization. This will enable you to get some really great feedback from employees on the connections that will be necessary to foster and manage outside of your organization and to prepare your information sharing systems and internal communications to enable increased sharing and improved innovation inputs and outputs.

It is likely that many organizations will already be gathering some level of customer insight information from ethnography, private communities, focus groups, surveys, lead user observation, etc. but not have a good infrastructure, policies or procedures in place for sharing this information. If you’re truly serious about creating a deep innovation capability and working to achieve innovation excellence in the same way that you pursue operational excellence, you should experiment with your systems by making customer information more available.

Next, you should leverage your employees and existing partnerships to reach outside the organization to organize and establish stronger communication channels with the relevant expert communities, including those focused on university research, government research, charitable research, corporate research (industry associations and competitors), and even to inventors or hobbyists.

And then finally from the connections you’ve built to this point, you should have identified where you have good people internally to provide information on local social mutations (local developments of interest spawned by local demographic, sociological, economic, political and behavioral trends), and where you have gaps. Hopefully by this point you may have also identified people outside your organization in countries around the world that you already have formal or informal connections to that can be leveraged to fill the gaps in your global sensing network footprint.

Conclusion

If you’re already involved in innovation and change, or have read a lot on the topic, it should be obvious to you why your organization needs a global sensing network.

Building a global sensing network helps organizations:

Accelerate their innovation efforts
Create more fluid organizational boundaries
Embrace a more open approach to innovation
Monitor emerging and evolving technologies
Track changes in customer behavior in the unending search for new insight-driven ideas

But the main that should jump out as you look at the download titled Building a Global Sensing Network is that innovation can come from anywhere, so you need to be listening everywhere.

The purpose for building a global sensing network is much like the purpose for having a SETI program. We know that there must be intelligent life outside the four walls of our organization, but to find it, we must be listening. And we must be listening so that we can amplify, combine and triangulate the weak signals that we might pick up so that we can find the next innovation and change that our organization is capable of delivering – before the competition. After all, there is a war for innovation and change out there. The only true unknown is who’s going to win.

I hope you’ll come join me on this journey to improve the pace and execution of innovation and change efforts in our organizations!

Click to access this framework as a scalable 11″x17″ PDF download

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Your Chance to Help Change Change

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Your Chance to Help Change Change My first book Stoking Your Innovation Bonfire was designed to help organizations identify and remove barriers to innovation, but readers also found it to be a great primer on how to take a structured, sustainable approach to innovation, and as a result the book has found its way into university courses and libraries around the world.

I’ve been thinking over the last few years about where I could provide the most value in a follow-up book, and it came to me that innovation is really all about change and that where most organizations fail to achieve innovation is in successfully making all of the changes necessary to transform their inventions into innovations. At the same time, the world has changed, the pace of change is accelerating and organizations are struggling to cope with the speed of changes required of them, including the digital transformation they need to make.

So, my next book, this time for Palgrave Macmillan, will focus on highlighting the best practices and next practices of organizational change. And where does any successful change effort begin?

With good planning. But it is really hard for most people to successfully plan a change effort, because it is hard to visualize everything that needs to be considered and everything that needs to be done to affect the changes necessary to support an innovation, a digital transformation effort, a merger integration, or any other kind of needed organizational change.

But my Change Planning Toolkit™ and my new book (January 2016) are being designed to help you get everyone literally all on the same page for change. Both the book and my collaborative, visual Change Planning Toolkit™ are nearly complete. But before they are, I’d like to engage you, the intelligent, insightful Innovation Change Management community to help contribute your wisdom and experience to the book.

I’m looking for a few change management tips and quotes attributable to you (not someone else) to include in the book along with the other best practices and next practices of organizational change that I’ve collected and the introduction to my Change Planning Toolkit™ that I’m preparing.

It’s super simple to contribute. Just fill out the form, and the best contributions will make it into the book or into a series of articles that I’ll publish here and on a new site focused on organizational change that I’m about ready to launch.

I look forward to seeing your great organizational change quotes and tips!

UPDATE: The book is now out! Grab a copy here:

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