Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

Is Windows Phone a Serious Competitor to iPhone and Android?

Is Windows Phone a Serious Competitor to iPhone and Android?A few weeks ago I was fortunate enough to receive a shiny new Nokia Lumia 810 in the mail courtesy of Nokia USA. This was very welcome because I’ve been subjected to what I can only describe as a technology torture inflicted upon me for more than a year by a horribly designed Samsung Galaxy S. So anything would have been a step up, but so far the Nokia Lumia 810 has been a BIG step up.

My Samsung Galaxy S used to decrease my productivity, but the Nokia Lumia 810 now adds to my quality of life.

This isn’t exactly a product review, because that’s not typically something that I do. I will however give you my honest reaction to the Nokia Lumia 810 and how it has fit into the life of this busy innovation and marketing professional so far.

To date, the Nokia Lumia 810 has yet to crash a single time. My old Samsung Galaxy S in contrast crashed at least once every one to two days, and because of what seemed to be a flawed design I was never really able to download and successfully use applications on the device that weren’t loaded at the factory (despite a 16gb SD card being installed).

Thus far on the Nokia Lumia 810 I’ve been able to set up Yahoo! Mail, Hotmail, GMail, Twitter, Outlook, Linkedin, CNN, ESPN and other applications. I’ve also been able to load 15GB of music successfully onto the phone and use all of these applications multiple times every day and keep them synced without issues. Bottom line, the Nokia Lumia 810 has been a much smarter smartphone than my Samsung Galaxy S.

The one thing I haven’t found to be as good on the Nokia Lumia 810 as my old Samsung Galaxy S is the voice command functionality. The Nokia Lumia 810 doesn’t seem to recognize my voice as well with my new Motorola Elite Sliver bluetooth headset.

Now obviously today’s Samsung Galaxy S3 is probably a better device than the Samsung Galaxy S, and the iPhone 5 is for sure a solid device. But so far I find the Windows 8 OS on the Nokia Lumia 810 to provide a much more attractive user interface than iOS or Android thus far and to provide roughly a level of parity in overall functionality with these other competitors and a serious competitor to the market leaders.

Is parity and a better UI enough to help Nokia and Microsoft get back into the game?

Only time will tell, but it is my opinion that Nokia and Microsoft will need some kind of a killer app to truly gain traction towards regaining market share. Unfortunately, as I’ve written before, I think that Apple will introduce the next killer function to the smartphone – truly useful and viable mCommerce. But, only time will tell to see if this theory plays out or not.

What do you think?


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Top 10 Innovations of All Time

Accelerating Innovation Requires Accelerating Knowledge and Insight

Accelerating Innovation Requires Accelerating Knowledge and InsightOkay, I admit it, I came across the History Channel’s series Ancient Aliens recently and I’m intrigued, mostly because it is fascinating (and frightening) to me how long it takes to develop true knowledge and insight, but how quickly it can be lost.

Leaving the whole ancient astronaut theory thing out of it, it is obvious looking at the historical record that throughout history, civilizations around the world (more than once) have developed advanced scientific understanding only to have their civilization (and its knowledge) destroyed by a natural catastrophe or fade away for some other reason. At the same time, another thing that is clear as we look across our history as a species is that there are certain periods of time during which innovation accelerates and often this increase in the velocity of innovation is linked to an increase in the velocity of knowledge and insight sharing.

The Renaissance coincided with the arrival of paper in Europe, culminating with paper making its way to Germany in 1400 AD and inspiring the development of the printing press in 1450, which then accelerated the spread of books, magazines, and newspapers in the 15th and 16th centuries.

The Age of Enlightenment coincided with early semi-public libraries that were only available to a learned few, but those few were inspired to create important and transformative thought in the 17th and 18th centuries.

The 19th century was a golden age of invention and innovation, ushering in the era of modern medicine, and technologies like the telegraph and the telephone which enabled information, knowledge and insight to finally travel faster than the horse.

The modern public library, as we now know it, came into its own in the the United Kingdom in the 19th century and the United States in the 20th century (thanks to Andrew Carnegie) and new communications technologies like radio and television brought information and knowledge to the illiterate and enabled people to see and hear things they would never have imagined before.

And by the close of the 20th century and the beginning of the 21st century, human beings had gained the ability to learn from each other no matter where they live in the world, in real time, in words, pictures, and now even through the sharing of videos sharing knowledge and insight, and even by showing people how to do things.

It is my contention that the pace of innovation accelerates when the speed of knowledge sharing accelerates, that knowledge acceleration leads to innovation acceleration. As we have developed more efficient ways of accelerating the pace of knowledge sharing, our pace of innovation has sped up.

It is shocking to think that if you go back only two hundred years as a species we had no idea how disease was transmitted, couldn’t send a message from one side of an ocean to another without using a ship, and that most human beings on this planet would not travel farther than 50 miles from the place of their birth during their lifetime.

Now we can travel to outer space, levitate objects using sound or magnetism, create life, destroy whole cities in an instant, build things smaller than the width of a human hair, and do some other things that even twenty years ago would have seemed impossible.

We are inventing and innovating today at an astonishing rate, and for companies or nations that want to outpace their competition, they should be laser-focused on accelerating the pace of knowledge sharing if they are intent on being faster and more efficient than their competition at innovation. But it isn’t even the speed of knowledge or information sharing that is the holy grail, it is the speed of insight sharing that leads to faster and more efficient innovation, and many organizations mistakenly restrict access to the voice of the customer. And when you cut off your employees from your customers, how can you expect to can anything but inventions instead of innovations?

It is because of these important linkages that I believe the below ten items are the Top 10 Innovations of All Time:

  1. Paper (105AD – Europe 10th century – Germany 1400)
  2. Printing Press (1450)
  3. Telegraph (1837)
  4. Telephone (1876)
  5. Modern Public Library (1850-1945 depending on country)
  6. Commercial Radio (1920)
  7. Commercial Television (1936 UK, 1948 US)
  8. World Wide Web (1991)
  9. Wikipedia (2001)
  10. YouTube (2005)

Caution – We May be Becoming Too Reliant on Technology

But there is a cautionary tale contained in this list and the Ancient Aliens reference at the beginning. You will notice that this list is increasingly dependent on technology – especially the existence of electricity.

What would happen if there was a major natural catastrophe (flood, famine, major volcanic eruption or meteor strike, giant solar flare) and for some reason all of our electrical devices ceased to function?

How much of our accumulated knowledge and technology would we lose?

Despite the growing decline of print and rising usage of digital media, the book has one major advantage, it doesn’t require power to operate. Stone tablets don’t decay as fast as paper.

Should we as a society be transcribing our most important knowledge onto something that could survive a major catastrophe (including the potential loss of electricity for an extended period of months or years), so that we as a species don’t have to start over again as we obviously have had to do in the distant past?

Technology is wonderful and allows us to do many amazing things but we should be careful about becoming too reliant on it, or we risk potentially losing the knowledge that allowed us to create it in the first place.

Just a thought…

And if you are intent on accelerating the sharing of knowledge, information, insight and innovation in your company or country, let me know, I could help with that.

Image source: kansasbob.com


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Using Gravity to Save and Improve Lives

Using Gravity to Save and Improve Lives

I came across an IndieGogo project that is focused on building and trialing a gravity-powered power station that can serve either as a lantern or as a flexible power source that can be used to power a task light, recharge batteries, or potentially other things that users might dream up that the designers can’t yet imagine.

Check out their video from IndieGogo:

They have already raised FIVE TIMES the money they set out to raise on IndieGogo.

I found it interesting in their promotional video that initially they started with a design challenge of designing a system that would charge a light for indoor use using a solar panel, but that they decided to abandon the approach specified from the outset and pursue alternate power sources.

Also interesting from the IndieGogo project page are the following facts:

The World Bank estimates that, as a result, 780 million women and children inhale smoke which is equivalent to smoking 2 packets of cigarettes every day. 60% of adult, female lung-cancer victims in developing nations are non-smokers. The fumes also cause eye infections and cataracts, but burning kerosene is also more immediately dangerous: 2.5 million people a year, in India alone, suffer severe burns from overturned kerosene lamps. Burning Kerosene also comes with a financial burden: kerosene for lighting ALONE can consume 10 to 20% of a household’s income. This burden traps people in a permanent state of subsistence living, buying cupfuls of fuel for their daily needs, as and when they can.

The burning of Kerosene for lighting also produces 244 million tonnes of Carbon Dioxide annually.

So, what do you think, a meaningful innovation or an interesting but impractical invention?

More information available on their web site here.


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Innovation Ripe for the Plucking

Innovation Ripe for the PluckingToo often we all run around trying to pluck a gamechanging idea out of thin air that nobody has ever seen, solving a problem that has never been solved, when really if the truth be told, there are still lots of existing problems with lots of solutions that are still waiting for a simple, elegant solution.

Is Quirky’s new ‘Pluck’ one of those simple, elegant solutions that you wish you had thought of? Are there other products that do this job better. Are you jealous of the margins they are likely to earn on such a simple product (assuming people are willing to pay the $12.99 asking price)?

Well, whatever you think, the Pluck is a great example of how innovation can come from the simple just as much as it can come from the complex, because innovation after all is about transforming the useful seeds of invention into solutions valued above every existing alternative – and then making the result widely adopted.

So, are you overcomplicating things in your search for innovation?

Moral of the story – Don’t be afraid to break a few eggs in your quest for innovation.


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How to Design Like Apple

Steve Jobs was a notorious perfectionist. Apple engineers and designers went through hundreds of revisions on every prototype that made it into his hands. But Jobs’ maniacal obsession paid off. No gadget on the market is as instantly recognizable nor as coveted as the latest iteration of an Apple product. The company’s dedication to sleek design and intuitive, user-friendly technology has made each iPad, iPhone and Macbook launch an enormous success.

And how did Jobs and Apple do it? The company follows a set of simple but strict rules to ensure that every product meets Jobs’ standards for clean and flawless design. First, design must complement and improve the product’s usability, never detract from it. And of course, Apple’s sleek and uncomplicated aesthetic must be reflected by every component of the product, no matter how small.

Apple’s design philosophy sounds simple, but putting it into practice is more difficult. Check out Online MBA’s latest video to see Apple’s philosophy boiled down into five principles that any designer or brandmaker can leverage in their own work.

A GUEST POST from my friends at OnlineMBA.com


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Amazon Makes Copy and Paste Fun

Amazon Makes Copy and Paste Fun

When companies start from the premise that innovation is all about value, it is amazing just how many innovations – big and small – that they can achieve.

So how do you make something as dull as giving someone a gift card, especially an online gift card where you’re buying a string of numbers and letters for the recipient to copy and paste the code into their Amazon account, interesting?

Well, Amazon has teamed with Jib Jab to transform this pretty boring but useful process into a valuable and fun one for both you the buyer and the recipient of your Amazon gift card by allowing you to make a fun, customized video card to send along with the gift card, that makes you the star.

Yes, it is a small thing, but when you put the focus of all of your employees on creating value, improving value access, and doing good value translation in every element of your business, just think how much innovation you can create.

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Marketing Throwdown – Pull versus Push

Marketing Throwdown - Pull versus PushDescribing push marketing is easy (or at least it should be). Push marketing is the traditional marketing and advertising seen everywhere. Push marketing starts with the product or service, identifies the features or benefits that potential customers will find most compelling, and then utilizes targeting and segmentation to “push” carefully crafted marketing messages out via a variety of advertising, sales, and social media channels to the most likely potential customers.

But, stray into the pull marketing universe and prepare to be inundated by a plethora of widely divergent definitions. Some people would define pull marketing as similar to push, but instead of marketing to potential customers, potential decision makers or consumers (or even influencers) are targeted so that hopefully they will pull customers to the business. Still other people talk about technology push versus market pull in the context of determining which products get developed and sold (or should be developed and sold). Making it even more confusing, some people call the direct advertising to consumers of prescription medications like Viagra a pull marketing strategy. So just what is a pull marketing strategy then anyways? Who’s right?

I would argue that none of them are correct. While the communications produced might to talk to different groups of people than traditional marketing or in a slightly different way, they all are still, at their core, push marketing strategies. Pull marketing is something else entirely (and should be in order to maximize your investment in marketing). While push marketing focuses on the most likely potential customers, pull marketing should be focused on a totally different group of people – non-customers who are not yet ready to become customers at this time.

An effective pull marketing strategy begins with extensive research into what makes a person evolve from someone who is disinterested and unaware of a solution area, to seeing how it might fit into their personal or professional lives and make it better. This usually involves the creation of content that will raise awareness, interest, inspiration, and understanding of the whole solution area, and the need for it, not just the features and benefits of one company’s particular product or service. Pull marketing strategies are very uncomfortable for most marketers, and as a result most companies have no pull to balance their push.

So which is better push marketing or pull marketing?

Any organization that is interested in sustained revenue and profitability growth over time should invest in both, but most companies are seduced by the immediate payback of push marketing and pursue only push marketing strategies. Meanwhile, pull marketing helps grow new potential customers (or accelerates their purchase readiness timeline), so it is equally important in the long run. Smart companies, organizations that intend to succeed in the long run, need to invest in both push and pull marketing strategies in order to keep their sales pipeline full both for now AND for the future. And if your company is focused on innovation, then the more disruptive that you try to be, the more important that having a pull component to your marketing strategy will become. Push or pull? The answer lies in… the balance.


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New Thought Paper – Winning the War for Innovation

New Thought Paper - Winning the War for InnovationThere is a war for innovation brewing, and building a deep innovation capability is the only way to win it. The question is, will you lead the charge onto the innovation battlefield, or will you let your competitors bring the fight to you?

As an increasing number of industries become commoditized, innovation has become an important way to distinguish your company from the competition, and a necessary investment just to maintain your existing market position.

In this thought paper, I lead the charge against the status quo. I explore how your organization can stay relevant, grow, and thrive with an innovation framework that addresses four key areas: Leadership & Structure, Processes & Tools, People & Skills, and Culture & Values.

To download my new FREE thought paper on Winning the War for Innovation, please visit the link below.

Download a copy of Winning the War for Innovation

And grab a copy of my book designed to help you build a continuous innovation infrastructure!

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Eight I’s of Infinite Innovation – PDF Version

Eight I's of Infinite Innovation - PDF VersionIn the wake of my hugely popular article on Innovation Excellence I’ve decided to make it available as a PDF.

Download the Eight I’s of Infinite Innovation PDF now

Some authors talk about successful innovation being the sum of idea plus execution, others talk about the importance of insight and its role in driving the creation of ideas that will be meaningful to customers, and even fewer about the role of inspiration in uncovering potential insight. But innovation is all about value and each of the definitions, frameworks, and models out there only tell part of the story of successful innovation.

To achieve sustainable success at innovation, you must work to embed a repeatable process and way of thinking within your organization, and this is why it is important to have a simple common language and guiding framework of infinite innovation that all employees can easily grasp. If innovation becomes too complex, or seems too difficult then people will stop pursuing it, or supporting it.

Some organizations try to achieve this simplicity, or to make the pursuit of innovation seem more attainable, by viewing innovation as a project-driven activity. But, a project approach to innovation will prevent it from ever becoming a way of life in your organization. Instead you must work to position innovation as something infinite, a pillar of the organization, something with its own quest for excellence – a professional practice to be committed to.

So, if we take a lot of the best practices of innovation excellence and mix them together with a few new ingredients, the result is a simple framework organizations can use to guide their sustainable pursuit of innovation – the Eight I’s of Infinite Innovation. This new framework anchors what is a very collaborative process. Here is the framework and some of the many points organizations must consider during each stage of the continuous process…

To continue reading, download the PDF

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Simple Process Innovation – School Bus Style

Simple Process Innovation - School Bus StyleI was speaking with a friend recently about school, and the topic of tired teenagers came up. He said he mentioned to a member of the school board that they should start high school later so that the teenagers could sleep in. The school board member replied sorry, we can’t do that because we need the school buses to bring the elementary school kids to school at that time. Apparently this is how it works now in most places around the United States:

  1. School buses go and pick up the high school kids and bring them to school
  2. School buses go and pick up the middle school kids and bring them to school
  3. School buses go and pick up the elementary school kids and bring them to school

Which got both of thinking. Why not change this around to fit the children’s natural rhythms? After all, a lot of parents put their younger children to bed early, which means they wake up early anyways, and teenagers tend to naturally go to bed late and as a result of having to get up early to get to school, end up tired all of the time (making it harder to learn). So, why not flip the school run order around using the same school bus resources?

  1. School buses go and pick up the elementary school kids and bring them to school
  2. School buses go and pick up the middle school kids and bring them to school
  3. School buses go and pick up the high school kids and bring them to school

Elementary schools could swap out their before school and after school care for longer after school care, the high school kids could start and finish later, and all of the kids would be in school during times when they have better natural energy.

Maybe I’m oversimplifying things, or maybe I don’t know what I’m talking about, but as far as I can tell it would be worth trying this simple fix.

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