Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

The Pyramid of Results, Motivation and Ability

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Changing Outcomes, Changing Behavior

Pyramid of Results, Motivation and Ability

by Braden Kelley

When engaging in a change effort it is important to focus not on outputs but on outcomes. The difference is sometimes subtle for people, but the biggest difference is that outputs are usually activity-based where outcomes are behavior-based.

There are several good behavior modification frameworks out there including the Six Boxes framework from Carl Binder, the Six Sources of Influence framework from VitalSmarts, and the Results Pyramid® from Partners in Leadership that start with the desired performance changes, results or outcome shifts and work backwards.

Six Boxes Approach - Carl Binder

Six Boxes Approach – Carl Binder

Potential Benefits of Using the Six Sources of Influence

The Six Sources of Influence framework from VitalSmarts, a framework designed for personal change has some usefulness as we look at organizational change. Here are some of my thoughts on how this personal change framework is relevant, centered on the fact that successful change happens one individual at a time. The Six Sources of Influence framework looks at motivation and ability on one axis, and how they are affected across three other variables, which include:

Personal
Social
Structural

Taken together they form the Six Sources of Influence (see the Motivation Ability Worksheet in Figure 1) and can be used to change behavior one individual at a time. And it is from these changes in behavior that the transitions towards the new way of doing things begin to happen.

Figure 1

To utilize personal ability to influence the change will require teaching people the new skills to be successful at the new way of doing things. Consider breaking up the learning into short intervals where you can give people immediate feedback and prepare for people to have regressions back to the status quo. Work to identify those moments where people will be most tempted to regress to the status quo and create strategies that reinforce the new way of doing things.

To influence the change through personal motivation will require visualizing the change for people and utilizing physical and other cues (including vivid storytelling) to help reinforce that the change is desirable. Help people see, feel and believe in the new way of doing things (the desired state).

Social motivation can be used to influence change adoption by turning accomplices (status quo advocates) into friends (people practicing and supporting the new way of doing things), while any attempt to use social ability as an influencer for change adoption will require open and honest conversations to transform people from accomplices into friends .

Finally, utilizing structural motivation will require selling the problem in a way that people are influenced to abandon the status quo (visualize it, prototype it, etc.) and structural ability can be used to motivate people by changing the physical environment to reinforce the change. Instead of using a stick to motivate people to change, consider using carrots and the threat of losing carrots. It’s a slight twist away from using a stick, but it’s a powerful one. Finally, reward small wins and use incentives (carrots) in combination and in moderation.

Devotees of the Six Sources of Influence may find the free Motivation Ability Worksheet useful.

Using the Results Pyramid® to Create New Results

The Results Pyramid® framework from Tom Smith and Roger Connors’ book titled Change the Culture, Change the Game focuses on the importance of building a culture of accountability. Leaders can accelerate the change and results that they seek by working with the bottom half of the pyramid (“beliefs” and “experiences”). The Results Pyramid® has four main components that I would love to show below in Figure 2 but can’t:

Figure 2 would have gone here

Transformational change is most often lasting and sustainable in achieving the desired new results when leaders work to change the beliefs and experiences that people have and ensuring that people begin having new experiences that lead to new beliefs that lead to new actions that ultimately support the desired new results.

I was trying to help bring additional readers to the authors via the Results Pyramid® Worksheet, but it didn’t quite work out, so you’ll have to do without the visuals and imagine how the tool from Change the Culture, Change the Game could be used to:

First focus on identifying the new results that the group wants to achieve after making the change.
Second, ask employees and partners what new experiences they think that people will need to have in order to not only begin to leave the old way of doing things behind, but to both support the new results you want to achieve AND to help them believe the organization is serious and committed to the new results and that the leadership can be trusted.
Third, ask what new beliefs they think that people will need to have in order to commit to leaving the old way of doing things behind and prepare them to take new actions.
Finally, ask what new actions they think that people will need to take in order to achieve the new results that you are hoping to have in the desired state.

In most cases you will find that your current set of experiences, beliefs, actions, and results have achieved a sort of equilibrium or alignment and that one of the keys to achieving successful change is to move from your current state of equilibrium or alignment to a new set of experiences, beliefs, and actions that create a new state of equilibrium centered around your new results. By identifying where you want to move the top of the pyramid, your can start moving the base of the pyramid followed sequentially be the layers above it, and in doing so, prevent the pyramid from toppling over.

Potential Benefits of Using the Results Pyramid®

The Results Pyramid® is based on the idea that too many organizations focus on the results they want to achieve in the shift from the current state to the desired state and that just by communicating the desired results that the organization will see these new results manifest. But, the reality that the Results Pyramid® captures is that in order to achieve a shift from the current state to the desired state, and to achieve a new set of results, you must do more than define the new results you want to achieve. And you must provide a new set of experiences, beliefs, and actions that will help you achieve those results. The other key component of the Results Pyramid® theory is that too often companies demand new actions to get new results, but the truth is that these four things (results, actions, beliefs, and experiences) are organized like a pyramid and you can’t just move the top of the pyramid without also moving the supporting layers as well.

Meaning, that to create a shift in results (or outcomes), you must create a new set of experiences that lead to a new set of beliefs that lead to a new set of actions that result in the new results that you are hoping for as a result of your change effort. And of course by planning out consciously the shift in results that you’re trying to achieve, you can work as a change planning team to identify the new experiences, beliefs, and actions that you need to create in order to achieve the new results

I find this a useful tool to consider using as you analyze the desired behavior changes and new outcomes you are seeking to achieve with your change effort as you go through your change planning meetings or off-site.

Devotees of the Results Pyramid® would have found the Results Pyramid® Worksheet useful but, sigh, you can’t see it.

Conclusion

In this article we looked at the role of changing behaviors in achieving changed outcomes, and how we might use a couple personal behavior modification frameworks, the Six Sources of Influence and the Results Pyramid® to help us organize our conscious attempts to modify the behavior of individuals as part of our attempts to achieve our desired group behavior change and to ultimately to achieve the intended successful outcomes of our change effort.

So, check out the work of Carl Binder and grab yourself copies of Change the Culture, Change the Game and Change Anything and get started!

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Image source: ecsellinstitute.com

Now you can buy the Change Planning Toolkit™ Basic License – Instant Access Edition here on this web site.

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Change Resistance is Not Inevitable

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Change Resistance is Not Inevitable The idea that people always resist change is a lie, and it is extremely damaging to organization’s seeking to increase their organizational agility.

The truth is that people only resist changes that they either do not understand or for which they do not interpret there to be benefits great enough to offset the costs of their participation.

The truth is also that the natural response to a potential change in an organization is greatly impacted by the level of trust in an organization.

While it is a lie that change resistance is inevitable, it is true that executing change is hard. If it wasn’t, 70 percent of change efforts wouldn’t fail, but they do. There are many reasons for this, including the fact that most change efforts are communicated not explained.

Let’s look at definitions of both words from Dictionary.com to see the root of this difference:

Communication: A document or message imparting news, views, information, etc.

Explanation: A mutual declaration of the meaning of words spoken, actions, motives, etc., with a view to adjusting a misunderstanding or reconciling differences

You’ll notice here a big difference between the two mindsets – seeking to communicate versus seeking to explain. When you focus on explaining the change, you are focusing on ensuring UNDERSTANDING, and when people understand the change, and the purpose for the change they will be more likely to support the change.

We don’t resist change, WE RESIST THAT WHICH WE DON’T UNDERSTAND.

One great way for increasing your ability to explain change is the use of a tool like the Change Planning Canvas™ to involve more people in the planning of a change, which increases the number of people capable of explaining the change and its purpose, plus it provides a visual map of the change effort that explains the change at a glance.

This is not say that even when people completely understand a potential change and the purpose for it, that they still might not not fight against it, but they will be more likely to support the change.
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(For Illustration Purposes Only – Get the toolkit or the book for a clear copy)
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The Change Planning Canvas™ is one of the more than fifty tools that make up my new Change Planning Toolkit™ that is now available via individual licenses for educational use and site licenses for professional and commercial use. It helps you move away from the incredibly counter-productive practice of planning change in isolation.

Organizations that do a better job of explaining their changes and the purposes for them, not coincidentally also tend to build up a higher level of trust over time, and organizations that do a better job at change explanation and maintain higher levels of trust are able to change faster!

But some people may still resist, why?

Some people may resist your change effort for a number of different reasons, but you need to identify up-front not only why people resist but also who will likely resist. Change Planning Toolkit™ users will want to capture the group’s thoughts on who will resist in the middle box of the People Worksheet from the toolkit and the corresponding box on the Change Planning Canvas™.

Some of the typical reasons why people will resist include:

inability to see the need for change or relevance;

loss of certainty (includes fear of job loss);

loss of purpose, direction, or status;

loss of mastery (includes loss of expertise/recognition);

loss of control or ownership;

loss of connection or attachment;

lack of trust or clarity;

fear of failure (feel unprepared);

see proposed change as irrelevant or a bad idea;

feel overwhelmed by thought of change.

You’ll want to identify the individuals or groups who have one of the above reasons for resisting change, and you will want to plan from the start to overcome that resistance in the same way that any good salesperson plans for objections, learns to hear them, and practices how to overcome them (for example, by developing and sharing strategies with coworkers).
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(For Illustration Purposes Only – Get the toolkit for a clear copy)
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In the Change Planning Toolkit™ I’ve provided space in the Overcoming Resistance Worksheet for your team to brainstorm both the groups and individuals likely to feel any of these reasons for resistance, together with space to capture some ideas for overcoming these objections (aka resistance).

The Change Planning Toolkit™ also provides the Five Change Reactions Worksheet which allows you to identify which groups and individuals tend towards each of the five change reactions highlighted in this worksheet and explained in my book Charting Change.. These five change reactions typically occur in a standard distribution (aka bell curve) and you can increase the chances of your change success by shifting enough people to the left along the curve.

So, there you have it, a quick look at The Big Change Management Lie about the inevitability of change resistance and some ways that it can be avoided or at least mitigated, and an introduction to how some of the tools from the Change Planning Toolkit™ can provide even more help.

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Give the Gifts of Innovation and Change

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2015 is quickly coming to a close and perhaps you have a little bit of money left in your budget. What better way to spend it than to get everyone on your team a copy of the popular book Stoking Your Innovation Bonfire?

Getting everyone on your team (or in your organization) a copy of this five-star book from John Wiley & Sons will not only help build a common language for innovation in your team or organization, but will also help you identify and remove barriers to innovation and begin building a continuous innovation capability.

Download the sample chapter if you’re not already convinced the book will make a great gift. 😉

Another great way to close out 2015 and prepare your team or organization for an innovative 2016 is to have everyone on your team or key people in your organization complete my innovation audit (free download).

And if you’re thinking that change is more what you need than innovation in 2016, then be sure and pre-order my next book Charting Change for your team and help beat the 70% change effort failure rate by spreading a more visual, collaborative way to plan change effort (or even projects) across your organization. Charting Change will start shipping in February and I have just released an advance purchase edition of the Change Planning Toolkit™.

Now you can buy the Change Planning Toolkit™ – Individual Bronze License – Advance Purchase Edition here on this web site before the book launches.

I’ve already made four of ten (4 of 10) free downloads available from the Change Planning Toolkit™ as my special gift to you. Be sure and download them here.

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Google’s Insights into Successful Teams and Managers

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A little over five years ago I created an evolution of a Gary Hamel framework from The Future of Management that I titled The Innovator’s Framework and included in my popular first book Stoking Your Innovation Bonfire.

The Innovator's Framework

Recently Google recently released some of its extensive research into the skills and character traits of good managers and effective teams, and surprisingly the secret to a high-performing team lies less in the individual team members and more in the broader team dynamics: “Who is on a team matters less than how the team members interact, structure their work, and view their contributions.” High-performing teams, they found, almost always displayed five characteristics:

Google High Performing Teams

According to their research, by far the most important team dynamic is psychological safety – the ability to be bold and take risks without worrying that your team members will judge you. Now have a look at Google’s previous findings on the Eight Characteristics of Great Managers:

Eight Characteristics of Great Managers

When you compare the traits of a successful team, a successful manager, and the heirarchy in The Innovators’ Framework its interesting where the three overlap and where they diverge.

What do you see?

Sources: World Economic Forum
Image Credits: Google re:Work

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Visualizing Project Planning Success

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Visualizing Project Planning Success for 2016

The first three of ten free downloads from the Change Planning Toolkit™ were focused on innovation and change:

The goal of these three frameworks was to get people visualizing more holistically how to build a strong foundation for a successful continuous change capability for the organization and a strong, vibrant innovation ecosystem. The next free download will tackle one of many project managers’ least favorite project planning activities – the creation of a project charter.

The Visual Project Charter™

The truth is that for most of us project managers, whether we want to admit it or not, the process of creating a project charter is one that we often dread. We sit there in front of a Microsoft Word template like the one in figure 1 blinking at us on the screen and realize just how much missing or incomplete information we have when we begin typing into the one of the very first, and potentially most important, project artifacts for any project. We know we face the sending of a series of emails, follow up emails, follow up to the follow up emails, and maybe even some escalation emails and phone calls just to get the information we need to create the first draft of a project charter. And that’s before we even begin trying to get alignment, buy-in, and sign-off on the document.

Project Charter Template

Figure 1

It doesn’t have to be this way!

Because every project ultimately changes something, as part of the Change Planning Toolkit™ I have designed a Visual Project Charter™ (see figure 2) to help project managers make the project planning process and the creation of the project charter a more visual, more collaborative, and more enjoyable process, providing an opportunity to improve the chances of project success by creating upfront improvements in a AAA project experience:

Alignment
Accountability
Action

The Visual Project Charter™ helps organizations:

Move beyond the Microsoft Word document
Make the creation of Project Charters more fun!
Kickoff projects in a more collaborative, more visual way
Structure dialogue to capture the project overview, project scope, project conditions and project approach

Visual Project Charter

Figure 2

Get your sticky notes and pens ready and gather the people with the knowledge and information necessary to accurately shape the project!

The Visual Project Charter™ is designed to be used in place of, or in advance of populating your normal Project Charter template in Microsoft Word. It MUST be used in a cross-functional project team meeting before project kickoff to initiate the conversations necessary to surface the assumptions, issues, risks, constraints, and definitions of success. As you know, identifying the potential land mines before you even begin a project will both increase the chances of success and decrease the chances of schedule or cost overruns.

The canvas helps you ask, visualize and collaborate on some of the following questions:

What is the purpose of this project?
What is the key information to include in the Project Overview?
What is the Project Scope?
What are the Project Conditions we must consider?
What Project Approach are we going to use?

The goal is to capture all of your typical project charter information:

Purpose of the Project
Project Overview

Executive Summary
Business Needs
Business Justification

Project Scope

Stakeholders
Objectives, Goals and Success Criteria
Deliverables
Deliverables Out of Scope
Estimated Budget and Costs
Organizational Impacts
Departmental SOW
Estimated Duration

Project Conditions

Assumptions
Issues
Risks
Constraints

Project Approach

Structure
Project Team Roles and Responsibilities

This is a lot more FUN and SUCCESSFUL approach to building a project charter. Most project managers who see benefit in this approach will probably choose to use the Visual Project Charter™ as a tool to gather the inputs necessary to populate the traditional project charter template on ProjectManagement.com or one that you’ve created yourself.

But, the advantage of potentially of using the Visual Project Charter™ in place of a traditional project charter document is that you can make large format prints of your drafts and post them in the halls of the involved workgroups for additional comments before creating a final draft that can then be signed off on by the project sponsor and other key accountable parties for all the world to see and to help drive a AAA project experience by maintaining:

Alignment
Accountability
Action

I’m making a free download of the Visual Project Charter™ available to the readers of this article and purchasers of my new book Charting Change (Feb 2016) as an 11”x17” format PDF. A larger format (poster size – 35″x56″) version will be made available to individual licensees and site licensees of the Change Planning Toolkit™ (coming soon) or can be purchased separately at a nominal fee here (UPDATE: You can now access the poster size version for free too):

Click here to access the poster size version (35″x56″) of the Visual Project Charter™

Remote Project Management

UPDATE (October 9, 2021): A few months ago I created a video example of how to use the Visual Project Charter™ that you’ll see below in part to show how you can not only print the Visual Project Charter™ as a 35″x56″ poster BUT you can also use it a background in online whiteboarding tools like Miro, Mural, LucidSpark, and Microsoft Whiteboard and then have people place their virtual sticky notes on top of it.

So, what do you think?

Is the Visual Project Charter™ a potentially useful additional tool for your project planning process?

Do you plan on trying it?

Or do you perhaps already use something similar?

Is there anything conspicuously absent that threatens its effectiveness as an additional project planning tool?

Click to access this framework as a scalable 11″x17″ PDF download

Click here to access the poster size version (35″x56″) of the Visual Project Charter™

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Change Agents and the Future of Change Management

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Change Agents and the Future of Change Management Recently I was identified in a mini research study as one of the top Key Opinion Leaders in change management on Twitter by Maven7, and they were curious about some of my opinions about organizational change, and asked me these two questions for an article titled ’14 Insightful Quotes from Influencers in Change Management’ on their blog.

1) In your opinion, how will change management evolve in the next 10 years?

2) Why is change agent involvement essential during a change initiative, and what best practices are there to involve them?

The article on their site just highlights a few quotes from the insights I shared with them surrounding these two questions, so if you’re more interested in hearing the full responses, please continue reading.

Question: In your opinion, how will change management evolve in the next 10 years?

I believe that the field of organizational change will evolve first by moving beyond change management. We currently speak about change management and maybe change leadership, but I believe we need to make the conversation about The Five Keys to Successful Change™ more pervasive. These five keys are:

Change Planning
Change Leadership
Change Management
Change Maintenance
Change Portfolio Management

When we start moving the conversation beyond change management, we can start focusing as change professionals on achieving excellence in practice in all five areas, creating more efficient and effective tools and techniques for each. The new Change Planning Toolkit™ introduced in my book Charting Change (Feb 2016) is focused on making the planning of a change effort of any size (up to the level of mergers & acquisition, and down to the level of the project) more visual, more collaborative, and more human.

In today’s environment it is innovate or die, and the reason that most organizations are bad at innovation is that they are bad at change. So, the ability to create a culture of continuous change in an organization, and a commitment to empowering employees with the tools, techniques, and mindsets that lead to the creation of a new organizational capability in change for the organization, will lead to THE most important competitive advantage an organization could possibly possess – greater organizational agility.

This evolution of change management will lead to a group of companies with incredible organizational agility and a collection of companies that will join Blockbuster, Montgomery Ward, Borders, and Tower Records not because of mismanagement, but because of a refusal to move beyond change management to embrace The Five Keys to Successful Change™. Which will you be?

Question: Why is change agent involvement essential during a change initiative, and what best practices are there to involve them?

I don’t like the notion of a change agent. Instead I prefer the notion of a change movement inspired by a motivated change leadership team. The notion of the change agent confers the idea that one person can affect lasting change, and that’s just not reality. We might like to attribute a successful change to a single individual, but the truth is that in those situations a movement was created where people eagerly participated in affecting a certain change, where imagination and creativity were captured and harnessed to create a new reality.

The truth is that successful changes are led by a passionate change leadership team with a clear plan that empowers and engages people with a clear, and often tailored, vision for the new reality they hope to create with the broader team. Successful change leadership teams build a clear plan that can be easily shared in order to start creating movement, in order to overcome the inertia of the organization, and then they focus on building and sustaining the momentum necessary to realize the desired transformation, whether that is a “BIG C” change or a “little c” change.

Successful change leadership teams build a shared vision of the change process, and a common language for the change effort, with the support of something like the Change Planning Toolkit™. Unfortunately, 70% of change efforts fail, and one of the big reasons is the lack of alignment, and frankly, an understanding of why the change is necessary, important, and how it might be achieved. At the same time, organizations fail to provide the support necessary to help the change participants successfully adopt the desired change. If you focus on change agents instead of empowered change leadership teams, people will be less likely to adopt the change, or to sustain it. So, choose wisely.

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Building a Global Sensing Network – Revisited

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When I first wrote about Building a Global Sensing Network I wrote in the specific context of the war for innovation and the need to make sure you’re fighting it outside your organization — not inside.

We looked at how most organizations hire the most clever, educated, experienced and motivated people you could afford and then direct them to come up with the best customer solutions possible, organize and execute their production and marketing predictably and efficiently, and do their best to outmaneuver the competition.

In short, most organizations pursue success by building a fortress from which the organization can defend its intellectual property and its market position utilizing the human resources it can assemble within the castle walls. At the same time most organizations focus on achieving organizational success by achieving the greatest overlap possible between the skills, abilities and talents of each job applicant and the job description for each role.

But most organizations (referred to as Typical Organizations in the graphic below) fail to harness ALL of the skills, abilities and talents of the individuals they have in their organization to achieve greater performance as a collective. In my mind this is painful, wasted human capital – painful for the organization (lost potential revenue and profitability) and painful for the individual (boredom, stress, and disappointment).

But, a handful of more progressive, innovative organizations are trying to do better to harness the passions AND the skills, abilities, and talents of their individuals to better achieve the collective’s ability to generate revenue and profits (or other appropriate benefits) by engaging their employees in the innovation efforts of the organization, and allowing their employees to take some of their skills, abilities and talents and apply them to help fulfill other job descriptions. This looks something more like this:

But in the most progressive organizations, they not only provide a way to better harness a more complete set of their employees’ skills, abilities and talents to more than one job description, but they also find a way to harness more of the skills, abilities, and talents that employees are currently realizing outside the organization in their hobbies, volunteer work, or other places.

And the successful organizations of the future will not stop there. They will also harness the connections their employees have outside the organization to increase the innovation capacity of the organization, and better engage not only partners in helping to fulfill the needs of different job descriptions, but they will also even engage their customers in achieving the work of the organization.

Where customer or partner skills, abilities and talents intersect with the job requirements, work can get done, and where customer or partner skills, abilities or talents intersect with employee skills, abilities or talents intersect, communities and connections have the chance to form and be nurtured. This is what organizations of the future will look like:

In this scenario, where innovative organizations begin to move beyond better harnessing the internal innovation capacity of their employees, to also harnessing the external capacity to work (and to innovate) of individuals outside of the organization (and to expand the scope of the collective), and to attract partners and customers to participate, organizations that allow and even encourage employees to develop a personal brand and greater external connections, will claim an outsized share of the potential benefits to both the mission of the organization and to its innovation efforts.

If your employees lack the external exposure, the external connections, and the external personal brand equity and awareness, how much harder will it be for your organization to:

Attract the best partners to your innovation efforts
Recruit the best customers to co-create with you
Build a strong pipeline of potential future internal talent

Through this lens you can see that in the future, successful innovation and change will be determined not just by how strong the brand of your organization is (or the collective), but also will be shaped by the strength of the personal brands of the collective’s component individuals.

As the commercial battlefield continues to change, future business success will be built upon more fluid boundaries and the ability to leverage skills, abilities and talents of people and other organizations outside the company and also the ability to:

Utilize expert communities.

Identify and gather technology trend information, customer insights and local social mutations from around the globe.

Mobilize the organization in organic ways to utilize resources and information often beyond its control.

Still organize and execute production and marketing predictably and efficiently in the middle of all this complexity.

Market leaders in our evolving reality will be increasingly determined not by an organization’s ability to outmaneuver the competition in a known market, but by their ability to identify and solve for the key unknowns in markets that will continue to become more global and less defined. Future market leaders will be those organizations that build superior global sensing networks and do a better job at making sense of the inputs from these networks to select the optimal actionable insights to drive innovation and change.

By this point, hopefully you are asking yourself three questions:

1. How do I create more fluid boundaries in my organization?

2. What does a global sensing network look like?

3. How do I build one?

One View of a Global Sensing Network

The purpose of a global sensing network is to allow an organization to collect and connect the partial insights and ideas that will form the basis of the organization’s next generation of customer solutions. This involves collecting and connecting:

Click to access this framework as a scalable 11″x17″ PDF download

1. Customer Insights

Ethnography
Private Communities
Focus Groups
Surveys
Lead User Observation

2. Core Technology Trends

3. Adjacent Technology Trends

4. Distant technology trends

5. Local social mutations

Demographic trends
Sociological trends
Economic trends
Political trends (including regulation)
Behavioral trends

6. Expert Communities

University Research
Government Research
Corporate Research
Charitable Research
Hobbyists

To actually build a global sensing network you need to start from the inside out. You have to take a look around inside your organization and see what employees you have, what natural connections they have, and where they are currently located on the globe. At the same time you need to understand how employees in your organization naturally connect with each other and define what core, adjacent and distant technologies mean in the context of your organization. You must also look and see what tools you have inside the organization for managing insights, expertise and information within the organization, and what expert communities you may already have connections into.

I would recommend beginning to establish your global sensing network inside your organization before venturing to build it out completely with the resources and connections that you will naturally need outside your organization. This will enable you to get some really great feedback from employees on the connections that will be necessary to foster and manage outside of your organization and to prepare your information sharing systems and internal communications to enable increased sharing and improved innovation inputs and outputs.

It is likely that many organizations will already be gathering some level of customer insight information from ethnography, private communities, focus groups, surveys, lead user observation, etc. but not have a good infrastructure, policies or procedures in place for sharing this information. If you’re truly serious about creating a deep innovation capability and working to achieve innovation excellence in the same way that you pursue operational excellence, you should experiment with your systems by making customer information more available.

Next, you should leverage your employees and existing partnerships to reach outside the organization to organize and establish stronger communication channels with the relevant expert communities, including those focused on university research, government research, charitable research, corporate research (industry associations and competitors), and even to inventors or hobbyists.

And then finally from the connections you’ve built to this point, you should have identified where you have good people internally to provide information on local social mutations (local developments of interest spawned by local demographic, sociological, economic, political and behavioral trends), and where you have gaps. Hopefully by this point you may have also identified people outside your organization in countries around the world that you already have formal or informal connections to that can be leveraged to fill the gaps in your global sensing network footprint.

Conclusion

If you’re already involved in innovation and change, or have read a lot on the topic, it should be obvious to you why your organization needs a global sensing network.

Building a global sensing network helps organizations:

Accelerate their innovation efforts
Create more fluid organizational boundaries
Embrace a more open approach to innovation
Monitor emerging and evolving technologies
Track changes in customer behavior in the unending search for new insight-driven ideas

But the main that should jump out as you look at the download titled Building a Global Sensing Network is that innovation can come from anywhere, so you need to be listening everywhere.

The purpose for building a global sensing network is much like the purpose for having a SETI program. We know that there must be intelligent life outside the four walls of our organization, but to find it, we must be listening. And we must be listening so that we can amplify, combine and triangulate the weak signals that we might pick up so that we can find the next innovation and change that our organization is capable of delivering – before the competition. After all, there is a war for innovation and change out there. The only true unknown is who’s going to win.

I hope you’ll come join me on this journey to improve the pace and execution of innovation and change efforts in our organizations!

Click to access this framework as a scalable 11″x17″ PDF download

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Architecting the Organization for Change

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In my last article and the first free download from the Change Planning Toolkit™ on The Five Keys to Successful Change™ we looked at the five different disciplines that must come together to make any organizational change effort (or even a project) successful. They included:

Change Planning
Change Leadership
Change Management
Change Maintenance
Change Portfolio Management

While most people would agree that change is a constant, it is not however a constant focus for the business. One of the reasons many organizations are so bad at change is that they are not architected for change and pay attention to only one or two of The Five Keys to Successful Change™. Instead most organizations focus on executing the day-to-day business and they focus on executing a portfolio of projects, hopefully on time and on budget. In some cases, projects may incorporate some elements of Change Management (usually too late in the process) and ignore Change Planning, Change Leadership, Change Maintenance, and Change Portfolio Management.

As a result, most organizations are terrible at change. And ultimately, most organizations are bad at innovation because they’re bad at change.

Most companies focus on delivering a set of new systems, products, and services prioritized purely on the ROI they may return, instead of consciously executing ‘Big C change efforts’ and ‘Little C change projects’ to support a constantly evolving business architecture that changes in support of a fluid strategy driven by constantly changing customer behaviors (including wants/needs), regulation and competition, and influencing changes in employee, supplier, and partner behaviors. Continuous improvement and innovation then are effectively tools used to keep the organization successfully aligned to maintain the optimum levels of competitiveness and customer connection.

In this article we will explore some of the ways that organizations need to re-think the way that the firm is structured, in order to place change purposefully at the center, enabling enable increases in organizational agility and the building of continuous change capabilities.

Architecting the Organization for Change helps organizations:

Visualize a new way to increase organizational agility
Integrate changes in the marketplace and customer behavior into the strategy
Create a new organizational architecture that integrates all five elements of organizational change
Make project, behavior and communications planning and management a central component of your change efforts

One thing that should immediately jump out as you look at the image of the Change Planning Toolkit™ download titled Architecting the Organization for Change, is that The Five Keys to Successful Change™ are embedded in the framework.

Change Maintenance forms the foundation of a change-centric organization, ensuring that the changes necessary to ensure a healthy firm continue to persist (or are “maintained”), while the top of the organizational pyramid is driven by a conscious strategy that evolves over time, informed by changes in customer behavior and changes in the marketplace.

The strategy of the firm then determines the appropriate business architecture, and as the organization’s strategy changes, the business architecture may also need to change. Any necessary changes in the architecture of the business (new or updated capabilities or competencies) then will lead to modifications to the portfolio of change initiatives and projects (and remember every project is a change effort). These projects and initiatives will consist of innovation initiatives and efforts to create positive changes in the operations of the business.

The change efforts and projects identified as necessary and invested in as part of the change portfolio then represent projects that impact the innovation and operations for the firm, and in order to successfully execute them in the short term includes change planning, management, and leadership, and in the longer term the maintenance of the required changes.

And for the change efforts and projects to be successful the organization must also focus on project planning and management, behavior planning and management, and communications planning and management. The related projects, behaviors, and communications must all be effectively planned and managed in a way that keeps all three in sync.

I hope you see that by increasing your focus on the Change Planning discipline and increased use of the Change Planning Toolkit™ and tools like the Architecting the Organization for Change framework will allow businesses to more collaboratively and visually plan each change effort and prepare the plans for the Change Management and Change Leadership teams to execute with help from the Project Planning, Project Management, and Change Maintenance professionals in the organization.

I hope you’ll come join me on this journey to improve the pace and execution of change efforts in our organizations!

Click to access this framework as a scalable 11″x17″ PDF download

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Thought Leadership Builds Firm Value

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by Braden Kelley

Consulting firms sell expertise, and their currency is trust. Large consultancies like Boston Consulting Group, Bain, McKinsey, Deloitte, Accenture and others make their money from being a trusted advisor to companies around the world. Why do companies trust them?

One reason is that companies always value an external perspective, and there is a large army of alumni from these firms in organizations around the world guiding their leadership to choose their former employer as that external perspective or that extra pair of hands needed in tackling a large strategic challenge.

But there are also several other considerations that factor into an organizations choice of a trusted advisor, including:

Previous experience
Industry expertise
Area of practice specialty (Strategy, HR, Innovation, Finance, M&A, Technology, etc.)
Personal relationships
Thought leadership

The resulting client work creates staffing plans within consultancies to provide billable hours for project execution. And, while most consulting firms spring to life and find early success because of the strength of their thought leadership, in general, over time most consulting firms tend to under-invest in thought leadership and as a consequence they find themselves vulnerable to new entrants nibbling around the edges of their core business and see their growth slow and eventually turn negative. Thought leadership generates the initial creation and success of the firm and leads to millions of dollars, or potentially even billions of dollars, of revenue for the consulting firm, but despite this fact, most consultancies under-invest in thought leadership.

Part of the reason for the inevitable decline in the firm’s thought leadership investments occurs because thought leadership is rarely anyone’s primary focus inside most consulting firms. Thought leadership is usually seen as the responsibility of the partners and principals of the firm AFTER they meet their revenue goals. How frequently are these people likely to have the time or energy to create the kind of quality and revolutionary thought leadership that leads to the sustaining or expansionary growth that every firm desires?

What we end up with is a level of thought leadership inside most firms that in the best case leads to a maintenance of the firm’s existing business, and in the worst case either no new thought leadership is created, or that which is created, is insufficient to maintain the firm’s current level of business.

A successful partner in most firms keeps their people busy and possibly creates some growth in billable hours for the firm, but rarely will you find that partners are able to create thought leadership capable of creating whole new lines of business. Not through any fault of their own, but because they simply don’t have the time to do it all.

To make things worse, the world is changing…

It used to be that information was scarce and external knowledge was valued by the client.

Now information is freely available and knowledge can thus be created within the client.

An increasing number of companies are therefore relying on their employees to educate themselves, while also creating their own internal consultancies, and relying less on external consultancies as a result.

At the same time, companies are becoming less open to being sold consulting services and instead more focused on becoming buyers of consulting services. And where do companies turn when they seek to be educated buyers of consulting services?

To the thought leadership they can find online from the different consulting firms in their consideration set. This is part of the reason for the rising importance of inbound marketing and content marketing as part of the marketing mix in all industries, but consulting firms are struggling to identify and provide the content necessary to help them maintain (and possibly extend) their success in this new environment.

And, even with all of these changes, most traditional consulting firms still hire traditional consultants and fail to hire people with established social media visibility, great content creation skills, the ability to get published, and the ability to help traditional consultants create both sustaining and revolutionary thought leadership. Firms are still hiring round pegs for their round holes to generate thousands of dollars a year in revenue and ignoring the square pegs with these skills that could generate millions of dollars in new revenue per year for the firm.

Marketing and advertising agencies operate in a similar client-firm ecosystem, but their value proposition is more tilted towards selling creativity and execution. In these industries we’ve seen huge consolidation driven by the need to acquire the new thought leadership, creativity and execution necessary to keep their existing clients, and we’re starting to see the same dynamics in the business consulting market.

The value of thought leadership and employees capable of creating and facilitating the execution of a great content marketing strategy driven by thought leadership, cannot be underestimated.

If anyone doubts the value boost of a thought leader to a firm, even outside the consulting market, ask yourself:

How much did Steve Jobs add to the value of Apple?

How much value did Jack Welch add to the value of GE?

How much value does Elon Musk bring to Tesla Motors?

Great thought leaders and thought leadership add a tremendous amount of value to the brand equity and the value of the firm, so why don’t consulting firms pay more attention to attracting or cultivating great internal thought leaders and thought leadership facilitators within their firms?

How much is a thought leader worth to you?

Do you need one?

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Peeking Behind the Veil of Design

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The KitchenAid Craft Coffee Story

Peeking Behind the Veil of Design A company in Dubai is asking me to teach a design thinking and innovation course in May of next year, and this was good synchronicity because I came across the video below recently.

The design process is often very mysterious to people, and the way that designers pursue the design of a new object is often hard for people to grasp. But the design thinking methodology has helped to bring a little bit of the magic of design to other business disciplines, especially innovation. Videos like this help provide a peek behind the veil and give people a little taste of what the process of design and the use of design thinking look like in practice.

KitchenAid’s goal in creating the Siphon Coffee Brewer, Pour Over Coffee Brewer, Precision Press Coffee Maker and Burr Grinder was to bring the coffeehouse experience into the home by automating brewing methods celebrated within coffeehouse culture. They studied the art and science of many craft brewing methods in order to create coffee brewers that deliver the precision and mastery of the best baristas.

Did they achieve this goal?

I don’t know, I don’t even drink coffee. But they’ve done a nice job of capturing their design process in the video, and have offered non-designers a good peek behind the veil of design.

If they have achieved their goal, then it will now be simple to enjoy an authentic cup of craft coffee at home. They say life tastes better with coffee, my taste buds say no. Chocolate is better!

More info at http://kitchenaidcraftcoffee.com (site no longer exists).

p.s. Design Thinking even plays a role in my new book on organizational change – Charting Change (Feb 2016) – pre-order your copy now. 🙂

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Human-Centered Change and Innovation

Innovation, change and transformation thought leadership, lovingly curated by Braden Kelley

Author Archives: Braden Kelley

About Braden Kelley

The Pyramid of Results, Motivation and Ability

Changing Outcomes, Changing Behavior

Potential Benefits of Using the Six Sources of Influence

Using the Results Pyramid® to Create New Results

Potential Benefits of Using the Results Pyramid®

Conclusion

Change Resistance is Not Inevitable

Give the Gifts of Innovation and Change

Google’s Insights into Successful Teams and Managers

Visualizing Project Planning Success

The Visual Project Charter™

Remote Project Management

Change Agents and the Future of Change Management

Architecting the Organization for Change

Peeking Behind the Veil of Design

The KitchenAid Craft Coffee Story