Tag Archives: youtube

We Are Target. Who Are You?

Posted on December 16, 2014 by Braden Kelley

By now you’ve probably seen the video of the Target employee standing on the checkout counter delivering a Mel Gibson, Braveheart inspired speech to fellow employees prior to opening the doors on Black Friday (nearly 4 million views and counting). … Continue reading →

Posted in culture, Leadership, Management | Tagged Employees, HR, Inspiration, passion, Target, videos, youtube | Leave a comment

Pull Marketing – Upside Down Social Web Design

Posted on June 18, 2012 by Braden Kelley

Picking up where my hugely popular article ‘Rise of the Social Business Architect‘ (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and … Continue reading →

Posted in marketing, Social Media | Tagged facebook, Inbound Marketing, Inbound Sales Leads, Landing Pages, linkedin, Pull Marketing, Scribd, Slideshare, Social Business, Social Pull, Twitter, Vimeo, web design, Web Sites, youtube | Leave a comment

Who is in Your Social Media Band?

Posted on April 4, 2012 by Braden Kelley

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading →

Posted in Social Media | Tagged Apple, Audience, Customers, facebook, Google, internet, iTunes, loyalty, music, MySpace, Social Business, Spotify, Twitter, youtube | Leave a comment

Joy is BMW – Marketing Innovation or Marketing Failure?

Posted on June 3, 2010 by Braden Kelley

by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading →