Category Archives: Strategy

Nominations Closed – Top 40 Innovation Bloggers of 2021

Nominations Open for the Top 40 Innovation Bloggers of 2021Human-Centered Change and Innovation loves making innovation insights accessible for the greater good, because we truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result we are eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos with Braden Kelley and the Human-Centered Change and Innovation team. As a small thank you to those of you who follow along, we like to make a list of the Top 40 Innovation Bloggers available each year!

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020

Do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, behavioral economics, collaboration, or design thinking?

Human-Centered Change and Innovation is now looking for the Top 40 Innovation Bloggers of 2021.

The deadline for submitting nominations is December 24, 2021 at midnight GMT.

You can submit a nomination either of these two ways:

  1. Sending us the name of the blogger and the url of their blog by @reply on twitter to @innovate
  2. Sending the name of the blogger and the url of their blog and your e-mail address using our contact form

(Note: HUGE bonus points for being a contributing author)

So, think about who you like to read and let us know by midnight GMT on December 24, 2021.

We will then compile a voting list of all the nominations, and publish it on December 25, 2021.

Voting will then be open from December 25, 2021 – January 1, 2022 via comments and twitter @replies to @innovate.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions by an author to this web site will be a contributing factor.

Contact me with writing samples if you’d like to self-publish on our platform!

The official Top 40 Innovation Bloggers of 2021 will then be announced on here in early January 2022.

We’re curious to see who you think is worth reading!

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Digital Transformation Roadmap

An Actionable Guide to Planning and Executing Your Transformation Strategy

Digital Transformation Roadmap

GUEST POST from Chateau G Pato

In today’s rapidly evolving digital landscape, businesses are faced with the critical challenge of adapting to the demands of a digital economy. The key to successful digital transformation lies in developing a comprehensive roadmap that outlines a clear strategy for leveraging technology to drive business growth and innovation.

Creating a digital transformation roadmap requires a strategic approach that encompasses a thorough assessment of organizational goals, current capabilities, and technology infrastructure. By developing a roadmap that is both comprehensive and actionable, businesses can effectively navigate the complexities of digital transformation and achieve sustainable success in the digital age.

Case Study Example 1: Coca-Cola

One of the most iconic brands in the world, Coca-Cola has successfully embraced digital transformation to drive business growth and enhance customer engagement. By focusing on leveraging technology to create personalized experiences for customers, Coca-Cola has been able to stay ahead of the competition and maintain its leadership position in the market.

To support its digital transformation efforts, Coca-Cola developed a comprehensive roadmap that included investing in cutting-edge technologies, such as AI and machine learning, to better understand customer preferences and deliver targeted marketing campaigns. By leveraging data analytics and automation tools, Coca-Cola has been able to streamline its operations and improve efficiency, while also enhancing the overall customer experience.

Case Study Example 2: Amazon

As one of the world’s largest e-commerce companies, Amazon has set the standard for digital transformation in the retail industry. By continuously innovating and adapting to changing consumer preferences, Amazon has been able to stay at the forefront of digital innovation and drive significant growth in its business.

Amazon’s digital transformation roadmap is centered around leveraging technology to enhance the customer experience and drive operational efficiency. By investing in cloud computing, data analytics, and artificial intelligence, Amazon has been able to streamline its operations, optimize its supply chain, and deliver personalized recommendations to customers. As a result, Amazon has been able to create a seamless shopping experience that has helped to drive customer loyalty and increase sales.

Conclusion

Digital transformation is a complex and challenging process that requires careful planning and execution. By developing a comprehensive roadmap that outlines a clear strategy for leveraging technology to drive business growth and innovation, businesses can effectively navigate the complexities of digital transformation and achieve sustainable success in the digital age. By following the examples set by companies like Coca-Cola and Amazon, businesses can learn valuable insights on how to successfully plan and execute their digital transformation strategy.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pexels

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Can You Be TOO Strategic?

Can You Be TOO Strategic?

GUEST POST from Howard Tiersky

While the lack of a clear strategy can create problems in any business, there is another end of that spectrum.

Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan.

When Being TOO Strategic is a Problem

1. You Have an Ineffective Plan

What if you have a plan for reaching your goal but it doesn’t work? You could be putting all your eggs in one basket.

In some cases, you may be able to determine very quickly if your strategy isn’t working. That’s one of the beauties of digital. For example, with ecommerce, you can try a new email subject line and within a few hours (or even minutes) you can see whether people are responding to it.

There are other strategies, however, that demonstrate their effectiveness over time. A program that is designed to build relationships to drive more long-term customer loyalty is an example of a strategy that you won’t be able to determine the success of overnight.

Regardless of whether your plan can be evaluated quickly, if you put all your eggs in one strategic basket, there’s always the possibility that you’re wrong about the method to achieve your goal.

2. You Set the Wrong Goal

There’s also the possibility that you have either the wrong goal or a goal that’s not optimal.

No matter what group of consumers you choose to target, things can change quickly; it may turn out that you haven’t chosen a good target at all.

For example, think about when COVID-19 first disrupted our world. Consumers’ needs and habits changed because of the pandemic, which caused many companies to adjust their goals because their original goals were no longer going to bring successful outcomes. If you stayed laser focused on the goal of increasing the number of shoppers coming to your store each day amidst the pandemic, you were a little too strategically disciplined.

Even in less extreme cases, there are still situations where leaders fail to see new trends and opportunities for growth.

Blockbuster VideoBlockbuster is a great example of a company that had the wrong goal in mind. They were so hyper focused on putting a video rental store in every neighborhood that they failed to see the potential opportunity in digital streaming services.

Netflix, on the other hand, did an excellent job seeing that opportunity and successfully transformed from the DVD rental by mail service to the popular digital streaming service consumers love today.

There’s always the risk that either you’re pursuing the wrong destination or the wrong means to get there. And what do you do then? You have the opportunity to say, “Maybe I shouldn’t be 100% strategic.”

Often, mistakes and variability promote evolution and growth in a company, so it’s important to determine what percentage of your business should be based on strategy and what percentage should be based on trying new and different things which may not align with the current official strategy.

3. Consider a Balanced Approach

Ideally, find a balance of mostly strategic activities, but carve out some time for non-strategic activity to allow employees to be creative and freely come up with new ideas that just might turn into something great.

An example of a company who does this well and has seen success come out of this strategy is Google. Google offers “20% time,” which allows each employee to spend 20% of their work time on independent projects they feel will benefit Google in the long run without having to justify it to anyone.

This freedom promotes innovation and creativity, making employees feel like their work and input really matters to the company. Many of Google’s widely known products have come out of this non-strategic time, such as Gmail and Google Maps.

Another area of business that often takes a balanced approach to strategy is Research and Development (R&D). R&D teams are typically made up of creative and original thinkers; they may be faced with problems that they’re fascinated by and are trying to solve. It’s not always clear how solving that problem is going to help the company right away, but some of the world’s greatest innovations have come out of R&D departments.

For example, at Bell Labs, the transistor was invented by people who were fascinated by the way materials could be used to control electricity. It wasn’t clear when they were doing that original research exactly how the product would be used; it was much later that the potential was realized for commercial applications such as the microchip

Another example is Steve Jobs in the early days of Apple. When the Apple ][ computer was at its height, it was the main focus of the company and where all the money was coming from. The long term success of the Apple ][ platform was the strategic focus of the company.

At the time, in order to politically sideline him, Jobs was assigned to work on a seemingly non-strategic project, which was the Apple Macintosh, originally intended as a product for the education market. As successful as the Apple ][ was, ultimately, the innovation that came from launching the Macintosh massively eclipsed the Apple ][ and is a key product line to this day. Thank goodness for a non-strategic project.

4. It Might Be Worth It to Pursue a “Moonshot Idea”

It can be beneficial to allow a certain amount of time to work on complete “moonshot ideas”—
ideas that are highly risky but could change the company or the industry as a whole if they’re successful.

While these grand ideas have only proven to be occasionally successful, the payoff can be so huge when they do succeed that they are worth pursuing.

The bottom line is that you want to be good at being strategic, but not get so caught up in being so strategic that you miss out on a great opportunity for growth and success in your company that may not align with your strategy.

Parting Gift

My Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance, contains a blueprint for developing a successful strategy for your company as well as practices to aid in identifying new trends and opportunities to explore. You can download the first chapter for free here or purchase the book here.

Image credits: Pixabay and Unsplash

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Balancing Short-Term Wins and Long-Term Innovation Goals

Balancing Short-Term Wins and Long-Term Innovation Goals

GUEST POST from Chateau G Pato

In today’s rapidly evolving business landscape, organizations face the dual challenge of achieving short-term wins while steadily progressing towards long-term innovation goals. The ability to balance these two objectives is crucial for sustainable success. In this article, we will explore strategies for maintaining this balance and examine two compelling case studies that highlight the importance of aligning short-term and long-term efforts.

Strategies for Balancing Short-Term and Long-Term Goals

To successfully balance short-term wins with long-term innovation goals, organizations should consider the following strategies:

  • Set Clear Objectives: Outline specific, measurable objectives that align with both short-term and long-term goals.
  • Foster an Innovative Culture: Cultivate a culture that encourages experimentation, learning, and the sharing of ideas.
  • Ensure Agility: Implement agile methodologies to quickly adapt to changes and seize opportunities.
  • Allocate Resources Wisely: Allocate resources, including time, budget, and talent, strategically to support both immediate and future initiatives.
  • Monitor and Adjust: Continuously monitor progress and be prepared to adjust plans as necessary to maintain alignment with overall goals.

Case Study 1: Adobe – Embracing Continuous Innovation

Background

Adobe, a multinational software company known for its creative tools such as Photoshop and Illustrator, faced a critical decision in the early 2010s. The company needed to transition from traditional software licensing to a cloud-based subscription model to ensure long-term growth and innovation.

Short-Term Wins

To gain buy-in and demonstrate immediate value, Adobe introduced Adobe Creative Cloud, allowing users to subscribe to their software on a monthly basis. This move provided immediate financial gains by creating a steady, recurring revenue stream, and giving customers more flexibility.

Long-Term Innovation

While the transition to a subscription model was a significant short-term win, Adobe also invested heavily in long-term innovation. They focused on integrating AI and machine learning across their platforms, as well as expanding their ecosystem with new tools and services. The shift to Creative Cloud allowed Adobe to continuously update their software, ensuring that customers had access to the latest innovations without the need for new purchases.

Impact

The balance of short-term wins with a focus on long-term goals enabled Adobe to thrive in a rapidly changing market. Today, Adobe Creative Cloud is a cornerstone of the company’s success, providing substantial value to customers while ensuring sustained innovation.

Case Study 2: Amazon – Innovating for the Future

Background

Amazon, the global e-commerce and technology giant, has consistently balanced short-term operational efficiency with long-term innovation. One notable example of this balance is their approach to Amazon Web Services (AWS).

Short-Term Wins

Initially, Amazon focused on optimizing its retail operations to achieve short-term wins. They streamlined logistics, optimized the supply chain, and enhanced customer experience. These efforts generated immediate gains and established Amazon as a leader in the retail space.

Long-Term Innovation

Simultaneously, Amazon recognized the potential of cloud computing and invested heavily in the development of AWS. This long-term vision required substantial investment but promised a revolutionary shift in how businesses manage their IT infrastructure. AWS allowed Amazon to introduce new services and products, such as data analytics and machine learning, which have had a transformative impact across industries.

Impact

The strategy of balancing short-term improvements with visionary, long-term projects has paid off profoundly for Amazon. AWS is now a significant revenue generator and a critical driver of the company’s future growth and innovation. Amazon’s ability to balance the two has made it one of the most valuable and innovative companies in the world.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pixabay

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Re-Skilling and Upskilling People & Teams

Re-Skilling and Upskilling People & Teams

GUEST POST from Janet Sernack

The pandemic has increased the pace of change in a digitally accelerated world, and at the same time, it is forcing organizations, leaders, and teams to become more purposeful, human, and customer-centric. Where managing both the future and the present simultaneously requires people to unlearn what has worked in the past and relearn new mindsets and behaviors as to what might be possible, useful, and relevant in the future.

This is crucial to enabling people to perform at their best, and it requires investment in reskilling and upskilling people to be future-fit to meet the needs of previously unheard-of occupations, newly emerging flexible job options. All of which are being transformed by the pandemic, coupled with technologies created by accelerated digitization. Where organizations, leaders, and teams can increase speed, agility and improve simplicity and strategically generate new ways of tapping into the power of and harnessing and mobilizing people’s collective intelligence.

To better enable them to balance and resource organizational digital, agile, or cultural transformational initiatives with the needs of its people, users, customers, and communities, and execute them accordingly.

Collective Intelligence

Collective intelligence is group intelligence that emerges from the collaboration, efforts, and engagement of diverse groups, tribes, teams, and collectives. Which poses a great opportunity, which is also critical to recovery, for organizations to attract, retain, manage and leverage talent  through reskilling and upskilling people to be future-fit by:

  1. Enhancing flexible work options

The recent World Economic Forum Job Reset Summit reported that – “in 2020, the global workforce lost an equivalent of 255 million full-time jobs, an estimated $3.7 trillion in wages and 4.4% of global GDP, a staggering toll on lives and livelihoods.”

McKinsey & Co in a recent article state that – as many as 25 percent more workers may need to switch occupations than before the pandemic.

This means that in a hybrid work environment, without the constriction of location, and with the ability to leverage connection digitally, at little, or no cost, there is a greater talent pool to draw from. Including, according to a recent Harvard Business Review article “What your future employees want most” untapped pools of talent such as the “home force” which includes bringing people back into the workforce including people who put their careers on hold due to raising children, caring for the elderly and retired baby boomers.

It also means that some people will be more likely to prioritize lifestyle (family and personal interests) over proximity to work, and will pursue jobs in locations where they can focus on both – even if it means taking a pay cut. Workers will be more likely to move out of cities and other urban locations if they can work remotely for a majority of the time, creating new work hubs in rural areas.

  1. Measuring the value delivered and not the volume

Designing people and customer-centric work experiences, roles gives people the space to unlock their full potential, maximize their impact by delivering transformative results that contribute to the common good and to the future of humanity.

It also encourages cross-fertilization of creative ideas through teaming and networking, maximizing the power of collaboration and collaborative technologies to create and capture value, through inventing new business models, services, and products that users and customers appreciate and cherish.

  1. Prioritizing continuous learning, reskilling and upskilling

At the same time, customer expectations and preferences are also constantly changing, giving rise and opening doors to new roles and opportunities, that may have never previously existed.

Organizations also need to discover and explore new ways of competing and future-proofing against uncertainty and disruption. They also need to invent new ways of boosting productivity and improving efficiency, through adapting and flexing to flow with the new reality and to ultimately grow and thrive within it.

There are also opportunities to solve complex problems by increasing reciprocity and collaboration through cross-functional partnerships, collectives, tribes, and ecosystems, designed to capture and deliver value co-creatively.

Continuous learning

Reskilling and upskilling people to be future-fit by maximizing collective intelligence require disrupting complacency and stagnation and creating an environment of continuous learning and trust.

Where people are focused on delivering a great customer experience and have the permission and safety and are “allowed” to:

  • Value and leverage differences and diversity in ways that evoke, provoke, and create new ways of being through unlearning, and through relearning to adopt a beginner’s mind, develop a paradox lens, and elastic thinking strategies to pivot quickly into new roles and structures as situations demand.
  • Challenge the status quo, by withholding judgment and evaluation, through developing vital generative questioning, listening, and debating skills to deep dive into and unleash creative and inventive ideas.
  • Continuously learn, to remain both agile and adaptive, collaborative and innovative, to discover, evolve, and grow talent in ways that are both nimble and sustainable.
  • Create lines of sight between strategy, structures, systems, people, and customers, identifying and maximizing interdependencies, through intentional collaboration where everyone knows that their efforts contribute to, and make a difference to the delivery of organizational outcomes.
  • Provide rigor, discipline by driving accountability and by constantly measuring and sharing feedback and results to allow for engaging people in continuous learning, iterative process, and real-life pivots.

Leveraging collective genius

Only by prioritizing reskilling and upskilling people to be future-fit organizations will leverage people’s collective genius and enhance their agility to survive and thrive, flow, and flourish in a VUCA world.

Organizations that are future-focused will create meaningful and purposeful hybrid workplaces that increase peoples’ job satisfaction and support.  That provides flexible work options, continuous learning, and focus on generating value delivery will build people’s loyalty and retention and lower hiring costs over time.

An uncertain future

According to the World Economic Forum Job Reset Summit – “While vaccine rollout has begun and the growth outlook is predicted to improve, and even socio-economic recovery is far from certain”.

Yet, with so much uncertainty about the future, there is one thing that we can all control and is controllable, are our mindsets – how we think, feel, and choose to act in any situation, especially in our communication, problem-solving, and decision-making processes.

All of us have the freedom to choose, to develop our independent wills, and create new ways of being, thinking, feeling, and doing – to meet the needs of a wide range of previously unheard-of occupations that are emerging, to provide more flexible, meaningful and purposeful job options.

To leverage the current turning point, which is full of possibilities and innovative opportunities for enabling organizations, people, and customers to be more equitable, resilient, sustainable, and future-fit, in an ever-changing landscape, impacted by the technologies created by accelerated digitization.

This is the next blog a series of blogs, podcasts, and webinars on Developing a Human-Centric Future-Fitness organization

Find out more about our work at ImagineNation™

Find out about The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 8-weeks, starting October 19, 2021. It is a blended learning program that will give you a deep understanding of the language, principles, and applications of a human-centered approach to innovation, within your unique context. Find out more.

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The Rise of Sustainable and Eco-Friendly Practices in Shaping the Future of Business

The Rise of Sustainable and Eco-Friendly Practices in Shaping the Future of Business

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, sustainability and eco-friendliness have emerged as critical determinants of success. Companies across the globe are recognizing the urgent need to align their practices with environmental stewardship. This article delves deep into how sustainable and eco-friendly practices are shaping the future of business, supported by compelling case studies.

The Imperative of Sustainability

The pressing need for sustainability is no longer a topic of debate but a widespread acknowledgment across industries. Climate change, resource depletion, and increasing consumer awareness have created a demand for businesses to operate responsibly.

  • Regulatory Pressure: Governments are implementing stringent regulations, pushing companies to adopt sustainable practices.
  • Investor Focus: Investors are increasingly prioritizing Environmental, Social, and Governance (ESG) criteria, which impacts investment decisions.
  • Consumer Demand: Modern customers prefer brands that demonstrate a commitment to environmental and social responsibility.

Case Study 1: Patagonia – The Gold Standard in Sustainability

Patagonia, a renowned outdoor apparel company, stands as a prime example of how sustainability can drive business success and foster brand loyalty.

Key Initiatives:

  • Environmental Advocacy: Patagonia has been an unwavering advocate for environmental protection, donating 1% of its sales to environmental organizations since 1985.
  • Worn Wear Program: This initiative encourages customers to buy used Patagonia products and trade in their old clothing for store credit, promoting a circular economy.
  • Responsible Manufacturing: Patagonia ensures that its manufacturing processes comply with eco-friendly and ethical standards, significantly reducing its carbon footprint.

By seamlessly integrating sustainability into its brand ethos, Patagonia has achieved remarkable success. The company has not only cultivated a fiercely loyal customer base but also inspired other businesses to follow suit.

Case Study 2: Unilever – Leading with Purpose

Unilever, a global consumer goods giant, has demonstrated that sustainability can coexist with profitability. The company’s Sustainable Living Plan, initiated in 2010, aims to decouple its growth from its environmental footprint while increasing its positive social impact.

Key Initiatives:

  • Sustainable Sourcing: Unilever places a strong emphasis on sourcing raw materials sustainably. For instance, the company sources 100% of its palm oil from certified sustainable sources.
  • Reduction in Carbon Emissions: Unilever employs energy-efficient technologies and renewable energy sources to significantly reduce its carbon emissions.
  • Health and Wellbeing: The company’s initiatives extend beyond environmental sustainability. Unilever continually works to improve the health and wellbeing of its consumers through its products.

Unilever’s comprehensive approach to sustainability has not only benefited the environment but also led to business growth. The brands under Unilever’s umbrella that are recognized for their strong sustainability profiles, such as Dove and Ben & Jerry’s, have consistently outperformed others in terms of growth and profitability.

The Road Ahead

The journey towards sustainability is ongoing, but companies that embrace eco-friendly practices gain a competitive edge. The clear advantages include:

  • Brand Differentiation: Sustainable practices set businesses apart in saturated markets.
  • Cost Efficiency: Resource efficiency and waste reduction lead to long-term cost savings.
  • Attracting Talent: Employees are increasingly drawn to companies with strong sustainability commitments.
  • Future-Proofing: Sustainable practices mitigate risks associated with resource scarcity and regulatory changes.

Conclusion

The rise of sustainable and eco-friendly practices signifies a paradigm shift in the way businesses operate. Companies like Patagonia and Unilever exemplify how integrating sustainability into the core of business strategy can drive long-term success and create positive environmental and social impact. As we look to the future, it is evident that sustainability is not merely an option but a business imperative that will shape the future of industries globally.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Growing Influence of ESG Factors on Business Strategies

(Environmental, Social, and Governance)

Growing Influence of ESG Factors on Business Strategies

GUEST POST from Art Inteligencia

In today’s ever-evolving business landscape, a noticeable shift is taking place. Companies around the world are realizing the importance of aligning their operations with principles focused on sustainability, responsibility, and ethical practices. This transformational shift is driven by the rising influence of Environmental, Social, and Governance (ESG) factors on business strategies. Embracing ESG considerations not only benefits society and the environment but also presents tremendous opportunities for businesses to thrive in the long term. In this thought leadership article, we will explore the growing influence of ESG factors on business strategies through two compelling case studies.

Case Study 1: Unilever – Driving Sustainable Growth:

Unilever, a multinational consumer goods company, has emerged as a champion of ESG-led business strategies. Recognizing the interconnectedness of sustainability and profitability, Unilever has embedded ESG principles throughout its value chain. One notable initiative is the company’s commitment to reducing environmental impact. Unilever’s Sustainable Living Plan, launched in 2010, sets ambitious targets for carbon reduction, water stewardship, and waste management. By prioritizing eco-friendly innovation, the company generated impressive financial gains, including a 7% increase in sales of sustainable products in 2019. Unilever’s success demonstrates that integrating ESG considerations into business strategy can drive growth, enhance brand reputation, and foster consumer trust.

Case Study 2: Patagonia – Leading with Purpose:

Patagonia, an iconic outdoor clothing and gear retailer, embraces ESG factors as a core part of its business strategy. The company’s commitment to environmental conservation spans decades. One outstanding example is its “Worn Wear” program, which encourages customers to repair, reuse, and recycle their Patagonia products. By emphasizing product durability and reducing waste, Patagonia demonstrates its dedication to reducing its environmental footprint. Furthermore, the company has actively engaged in social initiatives such as workforce diversity, fair labor practices, and supporting grassroots environmental activism. By embodying its values and genuinely connecting with customers, Patagonia has not only cultivated a loyal following but also experienced consistent revenue growth, reaching nearly $1 billion in sales in 2019. Patagonia’s success serves as a powerful reminder that combining purpose-driven initiatives with strong business acumen can yield remarkable outcomes.

Conclusion

The influence of ESG factors on business strategies is undeniably increasing. As demonstrated by Unilever and Patagonia, incorporating principles of sustainability, social responsibility, and sound governance can be a catalyst for growth, innovation, and enhanced brand value. Adopting ESG strategies in a genuine and integrated manner enables businesses to respond to shifting consumer preferences, attract talent, reduce environmental risks, and build stronger relationships with stakeholders. By embracing this paradigm shift and embedding ESG considerations into their operations, businesses can position themselves as not only leaders in their industries but also responsible stewards of a sustainable future. Embracing ESG is not just a choice but an imperative for building a resilient future for our planet and society.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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Where Do Innovation Strategies Usually Go Wrong?

GUEST POST from Jesse Nieminen

Innovation strategy is a common source of anxiety for many innovation managers: they always want one, but few think their organization has a clearly defined one.

However, the good news is that innovation strategy is just a set of decisions on how to best fulfill the company’s overall strategic goals related to creating something new or improved. So, even if your organization doesn’t yet have a clearly defined innovation strategy, it’s often a surprisingly straightforward task to derive it from the overall corporate strategy.

Having said that, there still are a handful of ways in which innovation strategies often go wrong. In this article, we’ll explore some of these more common mistakes, and seek to provide you with some actionable tips for avoiding them.

Innovation Strategy

The Classic Strategy Mistakes

Let’s start by covering the five classic strategy mistakes. These are not specific to innovation strategies but are by far the most common problems in those too.

The Five Classic Strategy Mistakes

At first glance, these classic mistakes seem like very basic rookie mistakes that no senior leader worth their salt will make. However, they are actually very difficult to avoid completely in a large organization. Most strategies, even some of the best, thus usually include some of these elements.The point is that if you start to see more than one or two of these, or if they’re obvious issues, odds are that your strategy will run into challenges down the road. Let’s next cover each of these mistakes briefly.

  1. Daydreaming. This is the classic case of management coming up with a big, bold vision but not having any idea on how to get there, and no concrete plans for figuring that out. For front-line employees and managers, it’s immediately obvious that the strategy just isn’t rooted in reality.
  2. Alignment is a related, but more nuanced challenge, and one that almost every large organization struggles with. Bridging the gap between the big picture goals and the day-to-day across the entire organization is just a very difficult task that is nearly impossible to get right from the get-go. The key is getting most of the way there, and then actively working to further improve alignment as you execute on the strategy.
  3. Hoping for the best is a classic mistake for the big-picture style of leaders who think that their job is to get the big picture right, and its’ then other people’s job to make things happen. In reality, as Professor Martin well put it, it just doesn’t work like that. If your strategy doesn’t consider the execution, you’re just hoping for the best and usually that won’t happen. There’s a reason for the CEO being the Chief Executive
  4. Not deciding is probably the second most common challenge right after alignment. We’ve all seen strategies that are basically a variation of “we do everything for everyone because that’s the biggest market”, and that lack of focus can only lead to spectacular failure when it comes time to execute the strategy. Another variation of this is strategies like “we focus on growth”, “we will become a market leader”. These aren’t meaningful choices; they are the end results, and very abstract ones at that. Nevertheless, growth can be made into an effective strategy if it’s focused on a very specific area, and the strategy includes the compromises you’re willing to make to achieve that growth, for example profitability. However, that’s just not what most companies are doing when they say their strategy is growth.
  5. The 5-year plan is our nickname for running an extremely intensive one-off strategy process where a detailed roadmap is created for the next five (or however many) years. The problem is that no matter how well you know the business and do your research, no one gets it right from the get-go, and even if you theoretically would, there are very few markets that are so stagnant that nothing significant will change in the next five years. Good strategies are always a result of an iterative, on-going process.

In a nutshell, innovators plan for the long-term and towards specific goals – but remain flexible on the ways to get there and make strategy an iterative learning process focused on getting things done and continuously moving in the right direction. There are many good frameworks for this. Be it Future-Back, Discovery-Driven Planning, Blue Ocean Strategy, or the Lean Startup, they all essentially talk about variations of the same thing.

The Real Challenge is Implementation

Let’s say you get the big picture right and avoid the classic mistakes we’ve just covered. The good news is that you’re now in the game! The bad news is that you’re still a long way from successfully pulling off your strategy.

The implementation is the hard part, and the part that makes all the difference. In essence, a great strategy, be it an innovation strategy or any other kind of strategy, sets the upper limit for the performance of the organization. A poor strategy, even when executed perfectly, will still lead to poor performance. But so does a perfect strategy when implemented poorly.

Strategy execution is the hard part

Reliable figures for the failure rate of strategy execution are hard to come by, but the consensus seems to be in the range of 60-90%. I haven’t seen research on the same figures for innovation focused strategies but based on the stats that are available, I’m quite confident they aren’t much better.

Anyone can, after all, say that they want to change the world or become a global leader at something, but few can make that happen.

So, a great innovation strategy is built on a nuanced understanding of an organization’s operating environment and is built on choices that give the organization the best possible odds of success. And, in that, keeping the implementation and the day-to-day realities top of mind during each phase of the strategy work is key.

A great innovation strategy is built on a nuanced understanding of an organization’s operating environment and is built on choices that give the organization the best possible odds of success.

The details will naturally vary depending on the business and industry, but before we wrap up, we’ll briefly cover some of the key principles that most organizations pursuing an innovation focused strategy should pay attention to.

Getting Implementation Right

1. Tell the What, focus on the Why, and leave room for the How

The first of our principles is to understand that you as a leader don’t have all the answers. Whatever plan you create will need to be adjusted, and it should be done by the people executing the strategy. So, make sure your strategy tells the big picture mission and key choices you’ve made (the What), but focuses especially on the rationale behind them (the Why) while leaving room for people to figure out what the best methods are for achieving those goals (the How).

Statistically speaking, no one will remember your strategic goals, but with a couple of well-chosen examples, you can get your employees to remember the rationale behind key choices, which has far reaching consequences throughout the organization. If you get that right, alignment and execution will become dramatically easier.

2. Speed is key, systematically seek out and remove barriers for it

As we’ve covered earlier, executing an innovative strategy is an iterative learning process. The faster you can move, the faster you will learn, and the more you can accomplish. This leads to compounding returns, and that’s why I think pace of innovation is the ultimate competitive advantage any organization may have.

There are a number of things that can help make an organization more agile, innovative, and faster, but in the end it comes down to systematically seeking out and removing any and all barriers that prevent people from executing the strategy – and innovating. Sometimes this is straightforward if you just keep an ear to the ground, but often you may need to resolve more complex structural issues.

3. Decentralize

While it’s been shown that an extraordinary CEO can temporarily get an organization to execute well with sheer will of force, things will unravel the moment they leave if capabilities and responsibilities aren’t spread out across the organization. Thus, smart leaders will focus on controlled decentralization and capability building from the get-go.

The same principle applies for both strategy execution and innovation. Simply put, decentralization will help your organization make more informed decisions and move even faster.

Conclusion

As we all know, strategy plays a big role in determining the success of any organization. It essentially sets the upper limit for their performance, and a poor one will prevent the organization from ever reaching its full potential.

But, in any industry, there are likely dozens if not hundreds of companies with great, often even nearly identical strategies. Some just seem to pull it off, where others don’t.

Thus, it’s the implementation that makes the difference and really determines the success of an organization, and planning for execution and adapting to a changing reality must be crucial parts of your strategy from the get-go.

Image credits: Unsplash, Jesse Nieminen, unsplash

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Co-creating Future-fit Organizations

Co-creating Future-fit Organizations

GUEST POST from Janet Sernack

In our second blog in this series of three, we opened the door to a threshold for a new kind of co-creative, collaborative and cohesive team spirit that catalyzes change through “innovation evangelism”. Focusing on building both internal and external talent, through empowering, equipping, and enabling internally cohesive and effective innovation teams.  They apply their collaborative and collective intelligence towards initiating open innovation initiatives co-creating future-fit organizations that are human-centric, adaptive, engaging, inclusive, collaborative, innovative, accountable, and digitally enabled.

Innovation evangelists are change catalysts who courageously experiment with different business models and processes, to crowdsource broad and deep innovation capabilities. Usually in new ways that breakthrough corporate antibodies and barriers and deliver sustainable, meaningful, and purposeful change.  Where, according to the recent Ideascale “Crowd Sourced Innovation Report 2021”crowdsourced innovation capabilities have grown and innovation output indicators like implementation rate and time to implement have improved. In fact, businesses that were able to rapidly adapt and focus on innovation(in 2020) are poised to outperform their peers in the coming years”.

Innovation teams don’t innovate

The purpose of an innovation team is to create a safe environment that unlocks organizational and its key external stakeholder’s collective intelligence and innovation agility (capacity, competence, and confidence) to build the capability to change as fast as change itself.

Where the goal is to create a high performing, connected, and networked workplace culture where people:

  • Understand and practice the common language of innovation, what exactly it means in their organizational context, as well as exactly what value means to current and potential customers as well as to the organization,
  • Develop a shared narrative or story about why innovation is crucial towards initiating and sustaining future success,
  • Have the time and space to deeply connect, collaborate, and co-create value, internally and externally with customers, suppliers, and other primary connection points to build external talent communities and value-adding ecosystems,
  • Maximize differences and diversity of thought within customers as well as within communities and ecosystems,
  • Generate urgency and creative energy to innovate faster than competitors,
  • Feel safe and have permission to freely share ideas, wisdom, knowledge, information, resources, and perspectives, with customers as well as across communities and ecosystems.

How innovation teams learn and develop

Sustaining success in today’s uncertain, unstable, and highly competitive business environment is becoming increasingly dependent on people’s and team’s abilities to deeply learn, adapt and grow. Yet most people and a large number of organizations don’t yet seem to value learning and adaptiveness as performance improvement enablers, especially in enabling people and teams to thrive in a disruptive world.  Nor do they understand how people learn, nor how to strategically develop peoples’ learning agility towards potentially co-creating future-fit organizations that sustain high-impact in VUCA times.

At ImagineNation™ we have integrated the four E’s of learning at work; Education, Experience, Environment, and Exposure with 12 key determining factors for co-creating future-fit organizations that sustain high-impact in VUCA times through our innovation team development, change, learning, and coaching programs.

Case Study Example

  1. Educational customisation and alignment

After conducting desktop research and key stakeholder sensing interviews, we customized our innovation education curriculum specifically to align with the learning needs of the innovation team.

We aligned the program design to the organization’s strategic imperatives, values, and leadership behaviors, we reviewed the results of the previous culture, climate and engagement surveys, as well as the range of business transformation initiatives. We then applied design thinking principles to “bring to life” the trends emerging, diverging, and converging in our client’s and their customer’s industry sectors.

Focusing on:

  • enabling people to perform well in their current roles,
  • building people’s long-term career success,
  • developing their long-term team leadership and membership development capabilities,
  • laying the foundations for impacting collectively towards co-creating future-fit organizations.
  1. Experiential learning a virtual and remote environment

We designed and offered a diverse and engaging set of high-value learning and development experiences that included a range of stretch and breakthrough assignments as part of their personal and team development process.

Focusing on:

  • encouraging people to engage in a set of daily reflective practices,
  • offering a series of customized agile macro learning blended learning options, that could be viewed or consumed over short periods of time,
  • engaging playful activities and skills practice sessions, with structured feedback and debrief discussions,
  • providing an aligned leadership growth individual and team assessment process,
  • introducing key criteria for establishing effective team cohesion and collaboration,
  • linking team action learning activities and evidence-based assignments to their strategic mandate ensuring their collective contribution towards co-creating future-fit organizations.
  1. Environment to support and encourage deep learning

We aimed at creating permission, tolerance, and a safe learning environment for people to pause, retreat, reflect, and respond authentically and effectively, to ultimately engage and upskill people in new ways of being, thinking, and acting towards co-creating future-fit organizations.

Focusing on:

  • developing peoples discomfort resilience and change readiness,
  • encouraging people to be empathic, courageous, and compassionate with one another, to customers as well as to those they were seeking to persuade and influence,
  • allowing and expecting mistakes to be made and valued as learning opportunities and encouraging smart risk-taking,
  • reinforcing individual learning as personal responsibility and team learning as a mutual responsibility and establishing a learning buddy system to support accountability,
  • offering a series of one-on-one individual coaching sessions to set individual goals and support people and the teams’ “on the job” applications.
  1. Exposure to different and diverse learning modalities

We designed a range of immersive microlearning bots by providing regular, consistent, linked, multimedia learning options and a constantly changing range of different and diverse learning modalities.

Focusing on:

  • providing an informative and targeted reading list and set of website links,
  • setting a series of coordinated thought leading webinars, videos, podcasts, and magazine articles aligned to deliver the desired learning outcomes,
  • outlining fortnightly targeted team application and reinforcement tasks,
  • helping the team to collaborate and set and communicate their passionate purpose, story, and key outputs to the organization to build their credibility and self-efficacy,
  • designing bespoke culture change initiatives that the innovation team could catalyse across the organization to shift mindsets and behaviors to make innovation a habit for everyone, every day.

Collectively contributing to the good of the whole

Co-creating future-fit organizations require creativity, compassion, and courage to co-create the space and freedom to discuss mistakes, ask questions, and experiment with new ideas. To catalyse change and help shift the workplace culture as well as crowdsource possibilities through open innovation.

In ways, that are truly collaborative, and energize, catalyze, harness, and mobilize people’s and customers’ collective genius, in ways that are appreciated and cherished by all. To ultimately collectively co-create a future-fit organization that contributes to an improved future, for customers, stakeholders, leaders, teams, organizations as well as for the good of the whole.

This is the final blog in a series of three about catalyzing change through innovation teams, why innovation teams are important in catalyzing culture change, and what an innovation team does, and how they collectively contribute toward co-creating the future-fit organization.

Find out about our learning products and tools, including The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 8-weeks, starting Tuesday, October 19, 2021.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of a human-centred approach and emergent structure (Theory U) to innovation, within your unique context. Find out more

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Digital Consulting Jobs at HCL – August 2021

HCL Digital Consulting Jobs

Change Management, Recruiting, Training and Development Jobs

As many of you already know, recently I joined HCL Digital Consulting to help clients with Customer Experience (CX) Strategy, Organizational Change & Transformation, Futurism & Foresight, and Innovation.

Our group is growing and there are four new job postings at HCL Digital Consulting in our Organizational Agility group that I’d like to share with you:

HCL Digital Consulting Jobs on Linkedin

Click the links to apply on LinkedIn, or if we know each other, feel free to contact me and I might be able to do an employee referral.

And as always, be sure and sign-up for my newsletter to stay in touch!

p.s. Be sure and check out my latest article on the HCL Blog


Accelerate your change and transformation success

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