Category Archives: culture

Don’t Blame Quiet Quitting for a Broken Business Strategy

Don't Blame Quiet Quitting for a Broken Business Strategy

GUEST POST from Soren Kaplan

When it comes to “quiet quitting,” the bigger issue may be a lack of purpose and meaning in your company and culture.

The term “quiet quitting” recently exploded on social media and in business circles. It describes an approach to work that has you doing the very barest minimum to meet your responsibilities. You don’t go above and beyond what’s needed. You do exactly what’s in your job description. Nothing more.

Quiet quitting has become a term to describe the ultimate “disengagement” at work. It flies in the face of the thousands of employee engagement initiatives the exist across U.S. companies today. No wonder it’s a big concern.

I believe there are two ways to look at the uproar surrounding quiet quitting.

1. Quiet quitting has always existed and is normal

One way to look at quiet quitting is that it simply highlights what’s existed forever–that some people just go to work for a paycheck and their “central life interests” lie elsewhere. This topic was in fact the focus of my PhD research many years ago. I analyzed 50 years of workplace motivation data and ultimately concluded most people don’t view their work as their primary life interest. They may still perform at an acceptable level, so they don’t get fired, but they prefer other things like leisure time, family, friends, and community activities over work. They view their job as a means to the end of doing other things outside of work. There was one exception–for senior executives, work provided a greater sense of identify and central life focus.

So, the first way to look at quiet quitting is this: It’s normal. Khan’s TikTok video simply articulated what’s always been true. The uproar arose because the concept challenges the underlying assumption that companies can successfully influence people’s central life interests, so they become more focused on work. Perhaps all the resources we’ve poured into trying to do that for so many years may have actually been futile.

2. Quiet quitting results from a lack of meaning and purpose

Another way to view quiet quitting is that it’s the result of a lack of purpose and meaning in work. If you wholeheartedly believed in your company’s vision, wouldn’t you give it your all? If you felt deeply connected to your company’s purpose, wouldn’t you want to go beyond your job description to make it a reality?

From this perspective, it’s just a matter of clearly defining your purpose and a compelling vision, and then helping everyone see their role in achieving it. It’s a more empowering lens, especially for the internal business functions focused on employee engagement, communication, culture, and strategy.

The goal then is to outline the “why” of your company, including the positive contributions you’ll make for customers and the world. Build a strategy that’s so compelling people won’t want to quiet quit at all. They’ll want to step up and lead the charge.

Moving Forward with Your Quiet Quitting Strategy

The disruptions of the past few years have challenged fundamental assumptions about life and work. Quiet quitting may simply be a pithy word to describe a reality that existed long before the pandemic, but that was amplified because of it.

The two lenses I described don’t have to be mutually exclusive. Both can be true at the same time. If you hold both as valid, your goal is simple: Create a compelling strategy to bring people on board. Give people all the reason in the world not to quietly quit. Then, recognize that some may jump on, others might not. And that’s not just okay, but may also be the new (and old) normal.

Image Credit: Pexels

Check out my new book Experiential Intelligence. The first chapter is available for free download, and the book is available on Amazon.

This article was originally published on Inc.com and has been syndicated for this blog.

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Igniting Innovation Through Shared Values

From Mission Statement to Movement

Igniting Innovation Through Shared Values

GUEST POST from Chateau G Pato

As my colleague Braden Kelley works with organizations striving for meaningful change, he often sees beautifully crafted mission statements gathering dust on corporate websites. These well-intentioned pronouncements articulate purpose but fail to ignite the very innovation they hope to inspire. The critical missing ingredient? Shared values that resonate deeply within the organization, transforming a static statement into a dynamic movement that fuels creativity and drives impactful change.

A mission statement defines what an organization does and why it exists. While essential for clarity, it often operates at a strategic level, lacking the emotional connection needed to truly motivate individuals. Shared values, on the other hand, articulate how an organization operates, the principles that guide its decisions, and the behaviors it champions. When these values are genuinely embraced and lived by the people within the organization, they create a powerful cultural foundation for innovation to flourish. They provide a moral compass, guiding experimentation, fostering collaboration, and ensuring that innovation efforts are aligned with a larger, unifying purpose.

Think of shared values as the DNA of your organizational culture. They influence everything from hiring decisions and internal communication to product development and customer interactions. When values are clear, consistent, and deeply ingrained, they create a sense of psychological safety, where individuals feel empowered to take risks, challenge the status quo, and contribute their most creative ideas. Conversely, a disconnect between stated values and actual behavior breeds cynicism and stifles innovation, as individuals become hesitant to step outside the perceived norms.

Transforming a mission statement into a movement driven by shared values requires a conscious and sustained effort. It involves:

  • Co-creation and Internalization: Values should not be dictated from the top; they should be co-created with employees at all levels, ensuring genuine buy-in and a sense of ownership.
  • Living the Values: Leaders must model the desired values consistently in their own behavior. Actions speak louder than words, and any perceived hypocrisy will undermine the entire effort.
  • Integrating Values into Processes: Embed values into hiring, performance management, decision-making, and reward systems to reinforce their importance and ensure they are not just abstract concepts.
  • Storytelling and Celebration: Regularly share stories that exemplify the organization’s values in action, celebrating individuals and teams who embody these principles in their work.
  • Continuous Reflection and Adaptation: Regularly revisit and discuss the organization’s values to ensure they remain relevant and continue to guide behavior in a changing landscape.

Case Study 1: Patagonia – Innovation Rooted in Environmental Values

The Challenge: Maintaining Authenticity and Driving Sustainable Innovation

Patagonia, the outdoor clothing and gear company, has long been lauded for its commitment to environmental sustainability. Their mission statement reflects this, but it is their deeply ingrained shared values that truly drive their innovative practices. These values, centered around environmental responsibility, integrity, and not being bound by convention, permeate every aspect of their business.

The Values-Driven Innovation:

Patagonia’s commitment to environmental values fuels numerous innovative initiatives. Their “Worn Wear” program encourages customers to repair and reuse their gear, reducing waste and promoting a circular economy. They invest heavily in using recycled and organic materials, even when it’s more expensive or challenging. Their “1% for the Planet” initiative donates a percentage of their sales to environmental organizations. These aren’t just marketing tactics; they are deeply held principles that guide their product design, supply chain decisions, and customer engagement strategies. Employees are empowered to innovate solutions that align with these values, knowing they have the full support of the organization.

The Results:

Patagonia’s unwavering commitment to its values has not only built a fiercely loyal customer base but has also driven significant innovation in sustainable materials and business models. Their transparency and authenticity resonate with consumers who care about more than just the product itself. By living their values, Patagonia has transformed their mission into a powerful movement, inspiring other companies and individuals to prioritize environmental responsibility. Their innovation is not just about creating better products; it’s about creating a better world, and their shared values are the engine of this movement.

Key Insight: Deeply embedded and consistently lived values can be a powerful engine for driving innovation that aligns with a greater purpose, building brand loyalty and societal impact.

Case Study 2: Zappos – Cultivating Customer-Obsessed Innovation Through Core Values

The Challenge: Building a Differentiated Brand in a Competitive E-commerce Market

Zappos, the online shoe and clothing retailer, recognized early on that to stand out in a crowded market, they needed to offer more than just products; they needed to deliver an exceptional customer experience. Their mission statement hinted at this, but it was their ten core values, such as “Deliver WOW Through Service,” “Embrace and Drive Change,” and “Create Fun and A Little Weirdness,” that truly shaped their innovative approach to customer service and company culture.

The Values-Driven Innovation:

Zappos famously empowered its customer service representatives to go above and beyond to delight customers, guided by their core value of “Deliver WOW Through Service.” This led to innovative practices like no time limits on customer calls, surprising customers with free upgrades or gifts, and even helping customers find products from competitors if Zappos didn’t have what they needed. Their value of “Embrace and Drive Change” fostered a culture of experimentation and continuous improvement. Employees were encouraged to suggest new ideas and challenge existing processes. This values-driven culture fueled innovation not just in customer service but also in their supply chain, employee engagement, and overall business model.

The Results:

Zappos’ unwavering commitment to its core values created a legendary customer service reputation and a highly engaged workforce. This, in turn, drove significant customer loyalty and organic growth, ultimately leading to their acquisition by Amazon for over $1 billion. Their story demonstrates how a clear set of shared values, actively lived and integrated into every aspect of the business, can be a powerful differentiator and a catalyst for customer-obsessed innovation, transforming a transactional business into a beloved brand and a thriving movement centered around exceptional service.

Key Insight: Clearly defined and consistently reinforced core values can empower employees to drive customer-centric innovation, leading to exceptional experiences and strong business outcomes.

Igniting Your Own Innovation Movement

As we navigate an era of rapid change and increasing complexity here from our vantage point in Sammamish, the need for organizations to be agile and innovative has never been greater. The journey from mission statement to movement begins with a conscious effort to define, embody, and champion a set of shared values that truly resonate with your people and your purpose. By creating a cultural foundation built on these principles, you can unlock the collective creativity of your organization, foster a sense of shared ownership, and ignite a powerful movement that drives meaningful innovation and lasting impact. It’s time to let your values be the spark that ignites your innovation engine.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Unsplash

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Rethinking Work for Human Flourishing

The Four-Day Week and Beyond

Rethinking Work for Human Flourishing

GUEST POST from Art Inteligencia

The pandemic has forced a global reckoning with how, where, and why we work. As we emerge into a new era, we have a once-in-a-generation opportunity to not just return to “normal,” but to innovate the very fabric of our professional lives. The four-day week is not a radical luxury—it is a logical evolution toward a more productive, sustainable, and human-centric future.

For over a century, the five-day, forty-hour work week has been the unquestioned standard. Born out of the industrial revolution, it was designed for an economy based on manual labor and factory schedules. But our world has changed. The economy is increasingly driven by knowledge work, creativity, and problem-solving, all of which are fueled by focus, well-being, and sustained energy—not by simply clocking more hours.

The traditional model is no longer serving us. We see this in the rising rates of burnout, the struggle to maintain work-life balance, and the persistent feeling that we are always “on.” This isn’t just a humanitarian issue; it’s an innovation problem. Burnout is the enemy of creativity, and exhaustion is the antithesis of a proactive, innovative culture. As a result, businesses are leaving a tremendous amount of potential on the table.

The four-day week, often implemented as a compressed work week (working the same hours in fewer days) or a true reduction in hours with no loss of pay, is emerging as a powerful antidote. It is a human-centered change that is fundamentally redefining the relationship between time, productivity, and personal well-being. And it’s proving to be a catalyst for a deeper organizational innovation in how we manage our time, our teams, and our goals. The core idea is simple yet transformative: focus on outputs, not hours. By granting employees an extra day for rest, rejuvenation, and personal pursuits, we are not just giving them a benefit; we are making an investment in their capacity for future innovation.

Case Study 1: The Icelandic Experiment

The Challenge: Public Sector Burnout and Stagnant Productivity

In the public sector in Iceland, the long-standing five-day work week was taking a toll on employee well-being. Burnout was common, and a rigid, traditional structure was stifling innovation and engagement.

The Innovation: A Large-Scale National Pilot

From 2015 to 2019, the Icelandic government, in collaboration with city councils, conducted one of the world’s most extensive trials of a four-day week. Over 2,500 public sector workers—from offices to schools to hospitals—voluntarily shifted from a 40-hour to a 35-36 hour work week with no reduction in pay. The goal was to test whether reduced hours could lead to improved well-being without sacrificing service quality or productivity.

The Results:

The results were unequivocally positive. Researchers found a dramatic increase in employee well-being, with employees reporting lower stress and burnout, and a greater sense of work-life balance. Crucially, the pilot found that productivity and service provision either remained the same or improved across most workplaces. The success of the trial led to Icelandic unions negotiating new work patterns, and as a result, over 86% of the country’s working population now has either a shorter work week or the right to negotiate for one. This large-scale, national-level change demonstrates the viability and broad appeal of the four-day week.

Key Insight: The four-day week is a viable model for improving employee well-being and productivity, even in complex, service-oriented sectors.

Case Study 2: Perpetual Guardian, a Private Sector Pioneer

The Challenge: Low Employee Engagement and Stagnant Performance

Perpetual Guardian, a New Zealand-based financial services company, was grappling with low employee engagement and a feeling that its workforce was consistently overworked and underappreciated within the traditional five-day structure.

The Innovation: The “100-80-100” Model

In 2018, Perpetual Guardian conducted a six-week trial of a four-day week for its entire staff. The model they used was innovative: the “100-80-100” approach, which meant employees were paid 100% of their salary for working 80% of their time, while maintaining 100% of their productivity. The key to the trial’s success was empowering teams to find their own solutions for becoming more efficient. This led to a range of creative innovations, such as shorter meetings, more focused communication, and a collective commitment to eliminate time-wasting activities.

The Results:

The results were groundbreaking. The study found a remarkable 24% increase in employee engagement. Employees reported a better work-life balance, a reduction in stress, and an improved sense of purpose. Crucially, productivity levels either remained the same or saw a slight increase, as the teams had become more efficient in their shortened work week. Following the successful trial, the company made the policy permanent, becoming a global benchmark for the private sector’s adoption of the four-day week.

Key Insight: By empowering employees to find their own path to efficiency, the four-day week can become a catalyst for bottom-up innovation in how work gets done.

Rethinking Work for a Thriving Future

The success of these case studies and many others is forcing us to confront a fundamental question: Is the five-day work week a truly effective model, or simply an outdated tradition? The evidence is mounting that it is the latter. A three-day weekend provides more than just a day off; it offers time for rest, family, hobbies, learning, and civic engagement. These activities are not a distraction from work; they are essential for cultivating the creativity, resilience, and perspective that fuel true innovation.

Beyond the four-day week, this movement represents a larger shift toward human-centered work design. It’s about questioning long-held assumptions and innovating new systems that prioritize well-being and performance equally. It’s about moving from a culture of busyness to a culture of strategic focus. It’s about trusting our people to manage their time and empowering them with the flexibility they need to do their best work.

The companies that will win in the future are not those that demand more hours, but those that foster an environment where employees can be more productive, more creative, and more fulfilled. The four-day week is not the end of the conversation, but a powerful beginning. It’s a bold first step toward a future where our work is not just a source of income, but a source of genuine human flourishing.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Are You Hanging Your Chief Innovation Officer Out to Dry?

Are You Hanging Your Chief Innovation Officer Out to Dry?

GUEST POST from Teresa Spangler

Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–19 (which increased to 2.7 times versus peers from 2019–20). McKinsey

Many innovation leaders are feeling “hung out to dry.” It’s not for the lack of desire to innovate for sure. The challenge is the current innovation processes themselves are not always conducive to actually innovating:

  1. the effort hits the balance sheet and potentially impacts profits
  2. organizational teams fear the unknown and not being involved so often does not support the effort
  3. some innovation leaders alienate team members by pushing too hard
  4. and the priorities of the day simply just get in the way of doing new things.

Innovation is not a buzzword, it is not easy or for the faint at heart. In a hyper-disruptive economy where technologies are impacting everything and changing at unfathomable speeds, keeping pace with trends will take a concentrated effort with very little tolerance for complacency.

Times of uncertainty bring times of doubt and fear on taking risks and making changes. However, the opposite is needed to continue growth in challenging economic times. Companies that infuse creativity and combine creativity with analytics and as McKinsey notes, PURPOSE, continue growth at a faster pace. These companies are creating new products that matter to their customers, they are innovating new campaigns and ways to engage customers as well as new ways to acquire new customers. Innovating methods, business models, and campaigns are just a few outcomes of driving creativity and an analytic savvy in your company’s culture.

Innovation does not have to be groundbreaking disruption (of course it can be! but does not have to be). Iterative changes to the benefit of future needs of customers can be a ground-breaking change for your company’s growth strategy. What is your company’s risk tolerance? What freedom to play with new ideas does your innovation team have or your new product development team encourage? How well aligned are creative process with sales, marketing and product teams?

Plazabridge Group has been involved with 100’s of projects over 15 years and we’ve seen success come to those that double down in the hardest times staying future focused. Segmenting out a future’s team that focuses on the future is important. The day-to-day business must keep going. There are a number of methodologies that work well but none will work at all without a few key changes to the organization to ensure ideas flow from ideation to commercialization.

In the The Wall Street Journal article: Why More Companies Are Putting the LEGO Group Bricks in the Office, Lego Serious Play (LSP) has been used by the U.S. Naval War College (Warfare Division), and spread across energy, transport and finance industries. Companies including Google, Ernst & Young, Microsoft, Visa, Lexus and Procter & Gamble have used it. Plazabridge Group uses LSP in our innovation future planning workshops for companies.

The key is not all play! The necessity to drive a stronger analytic savvy is critical to the effort. In the efforts to create, we must answer the questions: WHO CARES? and WHY? and WHAT WILL THEY CARE ABOUT IN THE FUTURE?

Here are a few tips to consider that may help make driving innovating just a bit easier on the organization:

  1. Build your innovation team’s sandbox and give them freedom to work within these constraints. Innovation is not permission to roam freely and haphazardly. Under a defined set of guidelines with a defined budget and set of resources the innovation team can be quite effective.
  2. Remove barriers to approvals under the above guidelines. Allow the innovation team to introduce to departments and company leaders new ways of thinking by hosting events or information sessions to the teams. By doing so it begins to remove fear of the unknown and the mystery around the effort. Open communications and systems can be a very positive outcome.
  3. Don’t be afraid to approach innovation from outside. There are a number of ways to do this, but you will need a strong leader inside to lead the way and manage the inside out and the outside in process.
  4. Recognize that new innovations do not always fit nicely in the current company structure, processes and culture. Consider spinning it out and investing in new ventures as their own entities.

At the end of the day, you need strong people with a tenacity to pursue outside the world of the unknown. This does not always feel comfortable to the organization. Just don’t leave the innovation team “hanging out to dry!”

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You Can’t Innovate Without This One Thing

You Can't Innovate Without This One Thing

GUEST POST from Robyn Bolton

It just landed on your desk. Or maybe you campaigned to get it. Or perhaps you just started doing it. How the title of “Innovation Leader” got to your desk doesn’t matter nearly as much as the fact that it’s there, along with a budget and loads of expectations.

Of course, now that you have the title and the budget, you need a team to do the work and deliver the results.

Who should you look for? The people that perform well in the current business, with its processes, structures, and (relative) predictability, often struggle to navigate the constant uncertainty and change of innovation. But just because someone struggles in the process and structure of the core business doesn’t mean they’ll thrive creating something new.

What are the qualities that make someone a successful innovator?

70 answers

A lot of people have a lot to say about the qualities and characteristics that make someone an innovator. When you combine the first four Google search results for “characteristics of an innovator” with the five most common innovation talent assessments, you end up with a list of 70 different (and sometimes conflicting) traits.

The complete list is at the end of this article, but here are the characteristics that appeared more than once:

  1. Curious
  2. Persistent
  3. Continuously reflective
  4. Creative
  5. Driven
  6. Experiments
  7. Imaginative
  8. Passionate

It’s a good list, but remember, there are 62 other characteristics to consider. And that assumes that the list is exhaustive.

+1 Answer

It’s not. Something is missing.

There is one characteristic shared by every successful innovator I’ve worked with and every successful leader of innovation. It’s rarely the first (or second or third) word used to describe them, but eventually, it emerges, always said quietly, after great reflection and with dawning realization.

Vulnerability.

Whether you rolled your eyes or pumped your fist at the word made famous by Brene Brown, you’ve no doubt heard it and formed an opinion about it.

Vulnerability is the “quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.”  Without it, innovation is impossible.

Innovation requires the creation of something new that creates value. If something is new, some or all of it is unknown. If there are unknowns, there are risks. Where there are risks, there is the possibility of being wrong, which opens you up to attack or harm.

When you talk to people to understand their needs, vulnerability allows you to hear what they say (versus what you want them to say).

In brainstorming sessions, vulnerability enables you to speak up and suggest an idea for people to respond to, build on, or discard.

When you run experiments, vulnerability ensures that you accurately record and report the data, even if the results aren’t what you hoped.

Most importantly, as a leader, vulnerability inspires trust, motivates your team, engages your stakeholders, and creates the environment and culture required to explore, learn, and innovate continuously.

n + 1 is the answer

Just as you do for every job in your company, recruit the people with the skills required to do the work and the mindset and personality to succeed in your business’ context and culture.

Once you find them, make sure they’re willing to be vulnerable and support and celebrate others’ vulnerability. Then, and only then, will you be the innovators your company needs.


Here’s the full list of characteristics:

  1. Action-oriented, gets the job done
  2. Adaptable
  3. Ambitious
  4. Analytical, high information capacity, digs through facts
  5. Associative Thinker, makes uncommon connections
  6. Breaks Boundaries, disruptive
  7. Business minded
  8. Collaborative
  9. Compelling Leader
  10. Competitive
  11. Consistent
  12. Continuously reflects (x3)
  13. Courageous
  14. Creative (x3)
  15. Curious (x4), asks questions, inquisitive, investigates
  16. Delivers results, seeks tangible outcomes
  17. Disciplined
  18. Divergent Thinker
  19. Driven (x3)
  20. Energetic
  21. Experiments (x2)
  22. Financially oriented
  23. Flexible, fluid
  24. Formally educated and trained
  25. Futuristic
  26. Giving, works to benefit others, wants to make the world better
  27. Goal-oriented
  28. Has a Growth mindset
  29. Highly confident
  30. Honest
  31. Imaginative (x2)
  32. Influential, lots of social capital
  33. Instinctual
  34. Intense
  35. Iterating between abstract and concrete thinking
  36. Learns through experiences
  37. Likes originality, seeks novelty
  38. Loyal
  39. Motivated by change, open to new experiences
  40. Networks, relates well to others
  41. Observes
  42. Opportunistic mindset, recognizes opportunities
  43. Opportunity focused
  44. Passionate (x2)
  45. Patient
  46. Persistent (x4)
  47. Persuasive
  48. Playful
  49. Pragmatic
  50. Proactive
  51. Prudent
  52. Rapidly recognizes patterns
  53. Resilient
  54. Resourceful
  55. Respects other innovators
  56. Seeks understanding
  57. Self-confident
  58. Socially intelligent
  59. Stamina
  60. Takes initiative
  61. Takes risks
  62. Team-oriented
  63. Thinks big picture
  64. Thrives in uncertainty
  65. Tough
  66. Tweaks solutions constantly
  67. Unattached exploration
  68. Visionary
  69. Wants to get things right
  70. Willing to Destroy

And the sources:

Image Credit: Pixabay

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Why Diversity and Inclusion Are Entrepreneurial Competencies

Why Diversity and Inclusion Are Entrepreneurial Competencies

GUEST POST from Arlen Meyers, M.D.

A competency is the ability to do something successfully. There are many entrepreneurial competencies. One of them is interdisciplinary teamwork and collaboration i.e. the ability of individuals to form partnerships with a team of professionally diverse individuals in a participatory, collaborative, and coordinated approach to share decision making around issues as the means to achieving improved health outcomes .

In the public health world, D & I means dissemination and implementation i.e. how does a intervention come into common use or become the standard of care. Here is what you need to know about it.

In the education and student success world, D, E & I means diversity, equity and inclusion. Here is the case for it.

In the entrepreneurial world, D, E & I is even more expansive and is measured by:

  1. Your ability to lead high performance teams both face to face and virtually
  2. How you create psychological safety – Here are four ways to boost psychological safety.
  3. The composition of your teams
  4. International representation
  5. Demographic representation
  6. Functional representation (marketing, engineering, finance, etc)
  7. Results
  8. Persona representation: coaches, teachers, cynics, mentors, etc
  9. Listening to both good rebels and bad rebels
  10. The people on your leadership team, advisory board and board of directors
  11. How you incorporate ideas from industries outside of your own. Sickcare cannot be fixed from inside.
  12. How you avoid bias and noise to influence outcomes and variability in decision making.
  13. How you avoid colorism in your sales and marketing approach.
  14. Ownership, not just fairness
  15. Improving your emotional intelligence along the narcissistic-empathy spectrum

Measuring the results or your efforts requires people analytics.

Are you ready to innovate?

I’m a privileged, old white guy who won the ovary lottery. My child of immigrant, first generation to college father got an advanced degrees. Consequently, I was able to grow up in the right ZIP code and take advantage of the opportunities afforded to me by sheer dumb luck. As a result, I wound up being an academic surgeon and worked at the same place for 40 years until I retired as an emeritus professor to pursue my next encore side gig, including working with several non-profits that sit at the intersection of sick care, higher education, biomedical and clinical entrepreneurship and diversity, equity and inclusion.

Four key arguments make the case for diversity, equity, and inclusion.

What are the barriers to leading DEI?

Rather than making leaders solely responsible for their own effectiveness, these researchers allow a balance between managerial competences and the many constraints that limit leaders. With bounded leadership, they look past the leader’s characteristics and consider the many constraints they encounter at the individual, team, organizational and stakeholder levels.

In bounded leadership, there are five distinct abilities leaders require to be effective:

  • Anticipation competence: The ability to predict market patterns and conditions, which are essential to the organization, such as future trends or customer needs
  • Mobilization competence: The ability to inspire employees to put an extraordinary effort into their work
  • Self-reflection competence: The ability to analyze past experiences and draw useful conclusions
  • Values-creation competence: The ability to promote a leader’s values in the organization
  • Visionary competence: The ability to create an attractive vision of the organization, communicate this vision to followers and empower them to implement it

Each of these competencies presents several hurdles: cultural (difficulties in changing values and norms), emotional (strong negative emotions that prevent rational behavior), entitlement (formalized organizational responsibilities and hierarchy), ethical (leaders’ dilemmas), informational (difficulties in processing or collecting data), motivational (problems with inspiring others) and political (office politics and power plays).

Competencies are measured by entrustable professional activities defined by a performance rubric. Creating diverse, equitable, inclusive teams that deliver expected results is one of them. But, getting from said to done takes more than education, training and policy changes.

Being DEI competent is not about changing your mind. It requires changing your mindset.

Image credit: Pixabay

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People Drive the World-Technology as a Co-Pilot via Center of Human Compassion

People Drive the World-Technology as a Co-Pilot via Center of Human Compassion

GUEST POST from Teresa Spangler

People at the Center – Technology as a Co-Pilot

Are people at the center of your innovation and new product plans? Have we made people the center of all things digital? Are human’s and our environment the center of the new world entering the 4th Industrial Revolution? When innovation is during groundbreaking disruptive inventions or whether innovation is iterating into new products… what is placed at the center of your strategies? What are the reasons for these new inventions?

So much is at stake, as the world turns to being driven by AI, humanoids, rockets’ red glare searching for new lands to inhabit, games and more games feeding our brains with virtual excitement and stimulation, devices galore on our bodies, in our hands, in our homes helping us navigate our every move and in many ways directing us on how to think. The acceleration of digital permeating our lives is mind boggling. The news we are fed, seemingly unbiased, the product advertisements that sneak into our feeds, the connections via too many social and work-related networks that appear all too promising and friendly too is overwhelming. Technology is encompassing our lives!

The Power of Technology

Don’t get me wrong, I love technology for all the positive it contributes to the world. Technology is allowing individuals to create! To create and earn! To take control of their lives and build meaningful endeavors. The creation of TIME and SPACE to live how we to live has been a major outcome of

1. technology but also 2. the pandemic.

Let’s explore the creator economy which has experienced an explosion of late. As referenced in the Forbes articleThe Biggest Trends For 2022 In Creator Economy And Web3, by Maren Thomas Bannon, Today, the total size of the creator economy is estimated to be over $100 billion and 50 million people worldwide consider themselves creators. Creators will continue to bulge out of the global fabric as individuals seek to augment their incomes or escape the confines or rigged corporate cultures. Technology is enabling creators no doubt!

Technology is also allowing forward acting organizations to scale growth at unprecedented speeds. Let’s look at a recent survey conducted by Accenture

Curious about the effects of the pandemic, we completed a second round of research in early 2021 and discovered the following:

  1. Technology Leaders have moved even further ahead of the pack and have been growing at 5x the rate of Laggards on average in the past three years.
  2. Among the “Others” there is a group of organizations—18% of the entire sample—that has been able to break previous performance barriers—the Leapfroggers.

Let’s look at a recent survey conducted by Accenture

Curious about the effects of the pandemic, we completed a second round of research in early 2021 and discovered the following:

  1. Technology Leaders have moved even further ahead of the pack and have been growing at 5x the rate of Laggards on average in the past three years.
  2. Among the “Others” there is a group of organizations—18% of the entire sample—that has been able to break previous performance barriers—the Leapfroggers.

Of course, so much technology is doing good things for the world. 3-D printing is emerging at the center of homelessness. As reported in the #NYTIMES, this tiny village in Mexico is housing homeless people. The homes were built using an oversized 3-D printer.

Another example positive outcomes of technology is the emergence of over-the-counter hearing devices. Fortune Business Insights estimates the global hearing aids market is projected to grow from $6.67 billion in 2021 to $11.02 billion by 2028 at a CAGR of 7.4% in forecast period, 2021-2028.

These devices, until this year, were regulated to being sold by medical professionals at, for the majority of population in need, very high prices $2000 to $5000+ per hearing aid. Yes typically you need two. But recent innovations in ear buds and bluetooth are allowing other technology companies into the game! Take Bose for example, the FDA recently approved Bose SoundControl Hearing Aids to be purchased on their website for $895/pair. No need for a hearing professional. This significantly changes the playing field and opens the doors for so many that have put off purchases (of these not covered by insurance by the way) devices.

Entertainment & leisure travel is going to a whole new level with the help of technology. It’s wonderful that anyone with connectivity and travel the world and explore via Virtual Reality. Here are 52 places you can explore in the comfort of your home shared by NY Times. Many of us attended conferences and events over the past two years virtually. We’ll see an exponential growth in virtual reality experiences in the coming year.

So why am I talking about creating a Center for Human Compassion if so much good is really coming out of technology? Because many of the outcomes are also unrealized and not anticipated or at least publicized to prepare people. It is essential for companies, technologists, and product teams to consider the consequences of new technologies. Not as an afterthought but at the forethought, from inception of ideas we must ask what are the downsides? How will people be affected? What could happen?

The quote below is taken from the World Economic Forum report, Positive AI Economic Futures

machines will be able to do most tasks better than humans. Given these sorts of predictions, it is important to think about the possible consequences of AI for the future of work and to prepare for different scenarios. Continued progress in these technologies could have disruptive effects: from further exacerbating recent trends in inequality to denying more and more people their sense of purpose and fulfillment in life, given that work is much more than just a source of income.

WeForum brings 150 thought leaders together to share thoughts on how we create an AI world we want. For all of AI’s good, there are potentials for negative outcomes.

Let’s take the military’s fight again hobbyists and drones. In the recent article from WSJ, The Military’s New Challenge: Defeating Cheap Hobbyist Drones, how much energy was placed on Human Compassion if drone technologies, IoT and AI got in the wrong hands?

The U.S. is racing to combat an ostensibly modest foe: hobbyist drones that cost a few hundred dollars and can be rigged with explosives. @WSJ

I feel certain there was some consideration but not enough to draw out possible negative impacts and how to mitigate them before they could even start. Did we really put people at the center of what is possible with drone technologies? What do you think?

This is no easy task. We know what is good for us can turn to bad for us when in the wrong hands, or if it’s not moderated to healthy limits. How do we help facilitate a more compassionate relationship with technology and put people at the center?

Here are four strategies to ensure you are keeping people at the center of your innovation, new products and technology development efforts.

  1. Create a Center of Human Compassion, or People Centered Technology Consortium, or what ever you wish to brand your initiative. Select trusted advisors from external (customers, partners…) and a select group of internal stake holders to join your collaborative to gather input, feedback and push back!
  2. Discuss with your trusted group very early on. Gamify initiatives around gathering what ifs! Anticipating the worst you will plan better for the best! (leaving the hope out)
  3. Build a continuous feedback loop. It is important that insights and scenarios are revisited and rehashed over and over again.
  4. Join other consortiums and get involved with AI and tech for good initiatives. If you can’t find ones you feel are of value to you and your company, start one!

Mantra for the year: #lucky2022 but not without work and placing people front and center of plans will good fortune and luck come for the masses.

As always, reach out if you have ideas you’d like to share or questions you’d like to discuss!

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Time for Innovation Excellence

Time for Innovation Excellence

GUEST POST from Norbert Majerus and George Taninecz

Lean manufacturing and the Toyota Production System started an industrial revolution (at least for those who adopted it). Transformative events that began in the automotive industry spread into many other sectors (including healthcare, finance, even innovation). However, the term “lean” may not have been the best description for what was occurring then or now.

Lean implies removing things, such as waste, which is an accurate description of a key lean tool. But lean but fails to address many other aspects of what we now know about this improvement method. Today the scope of most improvement transformations goes far beyond what was originally defined as “lean” and/or “continuous improvement.”

So, what should we call the current and future states of businesses that develop superior processes and a continuous improvement culture to become the best companies possible? I don’t know exactly who first introduced the term “excellence” but it’s all-encompassing nature of superiority certainly applies to what is going on in some — but not many — organizations.

For example, very few companies have attempted to apply excellence to innovation. Yet I started this transformation in the three Goodyear Innovation centers in 2006. In 2016, the Innovation Center in Akron, Ohio, received the AME Excellence Award, proving that innovation excellence works and that Goodyear got the right results from the transformation. The application of excellence to an innovation process delivers corporate results that go far beyond the cost savings traditionally achieved by focusing improvements on manufacturing. Innovation excellence moves both the top and bottom lines of companies as a larger number of new products and services are more quickly and efficiently delivered to customers, creating market advantages that are difficult for competitors to replicate.

So, what is “innovation excellence”? It is the implementation of a superior innovation system and the simultaneous creation of an innovation culture. The cultural part assures the continuous improvement of the system and its sustainability.

The innovation system includes processes and features like:

  • An agile risk management system that allows rigorous review of an abundance of new ideas at high speed and low cost
  • A superior knowledge management and technology development process
  • A cost-efficient mass design process
  • Lean principles to achieve perfect delivery, with much higher speed and lower costs

The characteristics of a culture of innovation are based on some well-known, lean people principles as well as change-management concepts that allow an organization to foster creativity and risk-taking:

  • Respect and care for people
  • Engagement and empowerment of all associates and stakeholders
  • Humble leadership
  • Change behaviors to change beliefs
  • The removal of fear at all levels
  • Allowing people to experiment effectively and efficiently
  • The right strategy and reward system

Although it is relatively easy to describe processes and systems, it’s hard to describe behaviors and cultural needs. Text definitions and bulleted lists often fail to describe the challenges of this type of work. I found that the most effective way to do that is by observation. Many executives think you must observe perfect behaviors at other companies and then try to apply them in their own; they forget that you can observe them (or the lack thereof) during gemba walks at their own company. First, you gain a technical understanding about your operations that isn’t possible from behind an office desk. By humbly watching and talking with the workforce, you also impart a sense of genuine interest and a willingness to support. Earnestly engaging individuals, asking sincere questions, and really listening to what’s said offers tremendous insight into a company’s culture and why — or why not — actions necessary to achieve excellence are being pursued.

I always devote significant time to “people transformation” in every presentation and workshop I teach on innovation excellence. I do this with stories and descriptions of real or invented characters, which I’ve learned are very popular with my audiences and tend to get the message across. They also give people enough of an understanding and motivation to change on their own.

Over the years I also learned to supplement the stories and descriptions with genuine emotions and feelings because they are at the core of change management. I’ve lived through all of this — the good and bad of cultural transformations — and I’ve felt the highs and lows that inevitably occur. That’s one of the reasons why George Taninecz and I wrote Winning Innovation as a business novel. The format has allowed us to show a cultural change coming alive and how the emotions, feelings, and actions of characters evolve along the way — eventually helping a company achieve innovation excellence.

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Innovative Cultures in Action

Case Studies

Innovative Cultures in Action

GUEST POST from Art Inteligencia

I’ve seen firsthand how organizations transform when they truly commit to building innovative cultures. It’s not about a single brilliant idea; it’s about embedding a mindset, a set of behaviors, and a structure that consistently fosters new ideas and brings them to life. This isn’t theoretical; it’s a practical imperative in today’s rapidly evolving world.

The average lifespan of a company on the S&P 500 has plummeted from 61 years to under 20. Why? Because the pace of change has accelerated, and organizations that can’t adapt, innovate, and pivot are simply being left behind. An innovative culture isn’t a luxury; it’s a survival mechanism. But what does it look like in action? How do leading companies actually cultivate environments where innovation isn’t just a buzzword, but the very fabric of their being?

Let’s dive into some compelling case studies that illustrate the power of innovative cultures.

Unleashing Potential: Innovation Beyond Departments

Innovation is often mistakenly perceived as the sole domain of a dedicated R&D department or a select group of “creatives.” In reality, true innovation blossoms when it’s nurtured throughout the entire organization, from the C-suite to the front lines. It’s about empowering every individual to think differently, challenge the status quo, and contribute to the collective future.

Case Study 1: Microsoft’s Cultural Renaissance – From Silos to Synergy

For years, Microsoft was known for its internal rivalries and siloed divisions. It was a company with immense talent and resources, but its culture often stifled collaboration and slowed down innovation. Enter Satya Nadella as CEO in 2014, and the company embarked on a profound cultural transformation.

The Challenge: Microsoft’s previous “fixed mindset” culture emphasized internal competition, protecting individual empires, and a “know-it-all” attitude. This led to missed opportunities, a slower pace of product development, and disengaged employees. The company was successful, but it wasn’t agile or truly innovative in the face of emerging threats and opportunities.

The Cultural Shift: Nadella famously championed a “growth mindset” – a philosophy centered on continuous learning, empathy, and collaboration. He explicitly stated that the company needed to move from a “know-it-all” to a “learn-it-all” culture. This wasn’t just rhetoric; it was backed by tangible actions:

  • Empathy as a Core Value: Nadella emphasized understanding customer needs deeply, fostering a more human-centered design approach across all products and services. This shifted the focus from purely technological prowess to solving real-world problems.
  • Breaking Down Silos: Incentives and performance reviews were recalibrated to reward collaboration and cross-functional teamwork. Internal communication was opened up, encouraging sharing of ideas and resources. The idea was to foster a sense of shared purpose rather than internal competition.
  • Experimentation and Learning from Failure: The fear of failure, a common innovation killer, was actively addressed. Teams were encouraged to experiment, iterate quickly, and view failures as valuable learning opportunities rather than career-ending mistakes. This enabled faster pivots and more daring ventures.
  • Leadership as Enablers: Leaders at all levels were tasked with empowering their teams, coaching them, and removing obstacles, rather than simply dictating. This shifted the locus of innovation to those closest to the problems and opportunities.

The Results: Microsoft’s cultural transformation has been remarkable. The company revitalized its core products, made strategic acquisitions (like LinkedIn and GitHub) that were culturally integrated, and ventured successfully into new areas like cloud computing (Azure) and augmented reality (HoloLens). Employee morale and engagement soared, and the company’s market capitalization climbed significantly, demonstrating that a cultural shift can directly impact business performance. Microsoft’s journey shows that even a giant can reinvent itself by prioritizing cultural change.

Case Study 2: Pixar – The Art and Science of Collaborative Creativity

Pixar Animation Studios is synonymous with groundbreaking storytelling and technological innovation in animation. Their consistent ability to produce critically acclaimed and commercially successful films isn’t just due to brilliant individual talent; it’s deeply rooted in a culture that fosters collaborative creativity and continuous improvement.

The Challenge: While animation is inherently creative, the complexity of feature-length animation demands highly coordinated efforts across diverse disciplines – storytelling, character design, animation, lighting, rendering, and more. Without a strong culture of collaboration, such a process could easily devolve into creative clashes and production bottlenecks.

The Cultural Framework: Pixar’s innovative culture is built on several key pillars:

  • The “Braintrust”: This is perhaps their most famous cultural mechanism. Before a film goes into full production, its creators present their work to a diverse group of Pixar’s most talented directors and writers. The Braintrust offers candid, constructive criticism focused on improving the story, not on personal attacks. Crucially, the director of the film is not obligated to act on every piece of feedback, but the feedback is always delivered with the best interests of the film at heart. This creates a safe space for rigorous critique and elevates the quality of the work.
  • “Dailies”: Every day, animators and technical artists present their work-in-progress to their peers and supervisors. This immediate feedback loop allows for course correction early on, preventing major issues down the line and fostering a culture of continuous iteration and improvement.
  • Flat Hierarchy for Ideas: While there’s a clear hierarchy in terms of roles, ideas are welcomed from everyone. A junior animator’s suggestion can be just as valuable as a seasoned director’s. This democratized idea generation fosters a sense of ownership and encourages everyone to contribute their best.
  • Investing in “Labs” and Learning: Pixar regularly dedicates resources to research and development in animation technology, but also in fostering artistic growth. They encourage employees to attend classes, learn new skills, and even work on personal projects, recognizing that continuous learning fuels innovation.
  • Purpose-Driven Passion: Everyone at Pixar, from the custodians to the executives, understands and embraces the company’s mission: to create great stories. This shared purpose acts as a powerful motivator and unifier, ensuring that all efforts are aligned towards a common, inspiring goal.

The Results: The evidence of Pixar’s innovative culture is in its filmography. From Toy Story to Inside Out and beyond, their films consistently push the boundaries of animation, storytelling, and emotional depth. They’ve not only dominated the animation landscape but have also influenced creative industries globally. Their cultural practices demonstrate that highly structured yet creatively free environments can lead to unparalleled innovation.

The Common Threads: Lessons for Your Organization

What can we learn from these diverse examples? While their industries and specific challenges differ, certain common threads emerge that are essential for cultivating an innovative culture:

  • Leadership Commitment: Innovation must be a top-down priority, championed by leaders who embody the desired behaviors and allocate resources accordingly. It’s not enough to say you want innovation; you must show it.
  • Psychological Safety: People need to feel safe to speak up, challenge assumptions, experiment, and even fail without fear of reprisal. This is the bedrock upon which all other innovative behaviors are built.
  • Customer/Human-Centricity: Truly innovative organizations deeply understand the needs, desires, and pain points of their customers or users. This external focus provides the inspiration and direction for meaningful innovation.
  • Collaboration and Cross-Pollination: Breaking down silos and fostering environments where diverse perspectives can meet, share, and build upon each other is crucial. Innovation often happens at the intersections.
  • Learning from Failure (and Success): Treat every outcome, positive or negative, as an opportunity to learn and improve. Establish mechanisms for reflection and knowledge sharing.
  • Empowerment and Autonomy: Give individuals and teams the freedom and authority to explore ideas, make decisions, and take calculated risks.
  • Clear Vision and Purpose: People are more likely to innovate when they understand the “why” behind their work and how their contributions fit into a larger, inspiring mission.

Building an innovative culture isn’t a one-time project; it’s an ongoing journey of intentional design, continuous refinement, and unwavering commitment. It requires a fundamental shift in mindset, a willingness to challenge long-held beliefs, and a dedication to nurturing the human spirit of curiosity, creativity, and courage within your organization. As these case studies demonstrate, the rewards – in terms of sustained growth, market leadership, and engaged employees – are immeasurable. Start stoking your innovation bonfire today.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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3 Ways to Get Customer Insights without Talking to Customers

3 Ways to Get Customer Insights without Talking to Customers

GUEST POST from Robyn Bolton

Most of my advice to leaders who want to use innovation to grow their businesses boils down to two things*:

  1. Talk (and listen) to customers
  2. Do something

But what if you don’t want to talk to customers?

After all, talking to customers can be scary because you don’t know what they’ll say. It can be triggering if they say something mean about your product, your business, or even you as a person. It can be draining, especially if you’re an introvert.

Plus, there are so many ways to avoid talking to customers – Send a survey, hire a research firm to write a report, invoke the famous Steve Jobs quote about never doing customer research.

Isn’t it just better to stay tucked away in the office, read reports, state opinions as if they are facts (those opinions are based on experience, after all), and make decisions?

Nope.

It is not better. It is also not safer, easier, or more efficient.

To make the best decisions, you need the best data, which comes from your customers.

But that doesn’t mean you need to talk to them to get it.

The best data

The best data helps you understand why your customers do what they do. This is why Jobs to be Done is such a powerful tool – it uncovers the emotional and social Jobs to be Done that drive our behavior and choices (functional Jobs to be Done are usually used to justify our choices).

But discovering Jobs to be Done typically requires you to talk to people, build rapport and trust in a one-on-one conversation, and ask Why? dozens of times so surface emotional and social JTBD.

Luckily, there are other ways to find Jobs to be Done that don’t require you to become an unlicensed therapist.

Observe your customers

Go where your customers are (or could be) experiencing the problem you hope to solve and try to blend in. Watch what people are doing and what they’re not doing. Notice whether people are alone or with others (and who those others are – kids, partners, colleagues, etc.). Listen to the environment (is it loud or quiet? If there’s noise, what kind of noise?) and to what people are saying to each other.

Be curious. Write down everything you’re observing. Wonder why and write down your hypotheses. Share your observations with your colleagues. Ask them to go out, observe, wonder, and share. Together you may discover answers or work up the courage to have a conversation.

Quick note – Don’t be creepy about this. Don’t lurk behind clothing racks, follow people through stores, peep through windows, linger too long, or wear sunglasses, a trench coat, and a fedora on a 90-degree day, so you look inconspicuous. If people start giving you weird looks, find a new place to people-watch.

Observe yourself

Humans are fascinating, and because you are a human, you are fascinating. So, observe yourself when you’re experiencing the problem you’re hoping to solve. Notice where you are, who is with you, the environment, and how you feel. Watch what you do and don’t do. Wonder why you chose one solution over another (or none).

Be curious. Write down everything you did, saw, and felt and why. Ask your colleagues to do the same. Share your observations with your colleagues and find points of commonality and divergence, then get curious all over again.

Quick note – This only works if you have approximately the same demographic and psychographic profiles and important and unsatisfied Jobs to be Done of your target customers.

Be your customer

What if your business solves a problem that can’t be easily observed? What if you don’t have the problem that your business is trying to solve?

Become your customer (and observe yourself).

Several years ago, I worked with a client that made adult incontinence products. I couldn’t observe people using their products, and I do not have important (or unsatisfied) Jobs to be Done that the products can solve.

So, for one day, I became a customer. I went to Target and purchased their product. I went home, wore, and used the product. I developed a deep empathy for the customer and wrote down roughly 1 million ways to innovate the product and experience.

Quick note – Depending on what’s required to “be your customer,” you may need to give people a heads up. My husband was incredibly patient and understanding but also a little concerned on the day of the experiment.

It’s about what you learn, not how you learn it

It’s easy to fall into the trap of thinking there is one best way to get insights. I’m 100% guilty (one-on-one conversations are a hill I have died on multiple times).

Ultimately, when it comes to innovation and decision-making, the more important thing is having, believing, and using insights into why customers do what they do and want what they want. How you get those insights is an important but secondary consideration.

* Each of those two things contains A TON of essential stuff that must be done the right way at the right time otherwise, they won’t work, but we’ll get into those things in another article

Image Credit: Pixabay

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