Tag Archives: change

Why Reason Matters

GUEST POST from Robyn Bolton

How many times a day do you ask someone to do something? If you total all the requests you make of coworkers, family members, friends, people at restaurants and shops, and even strangers, the total is somewhere between 100 and 1 bazillion. Now, what if I told you that by including just one word in your request, the odds of receiving a positive response increase by 50%?

And no, that word is not “please.”

The real magic word

Harvard 1978. Decades before everyone had access to computer labs, home computers, and personal printers, students had to line up at the copy machine to make copies. You could easily spend hours in line, even if you only had a few copies to make. It was an inefficient and infuriating problem for students.

It was also a perfect research opportunity for Ellen Langer, a professor in Harvard’s Psychology Department.

Prof. Langer and her colleagues asked students to break into the line using one of three phrases:

“Excuse me, I have five pages. May I use the xerox machine?”
“Excuse me, I have five pages. May I use the xerox machine, because I have to make copies?”
“Excuse me, I have five pages. May I use the xerox machine, because I’m in a rush?”

The results were definitive and surprising. Students who used the first phrase were successful 60% of the time, but those who used the phrases with “because” were successful 93% and 94% of the time.

“Because” matters. The reason does not.

Note that in phrases two and three, the reason the student is asking to cut in line isn’t very good. You can practically hear the snarky responses, “Of course, you have to make copies; why else would you be at the copy machine?” or “We’re all in a rush,” and the request is denied.

But that didn’t happen.

Instead, the research (and hundreds of subsequent studies) showed that when the ask is simple or familiar, people tend to follow instructions or respond positively to requests without paying attention to what’s said, even if the instructions don’t make sense or the request disadvantages them in some way. Essentially, people hear “because,” assume it’s followed by a good reason and comply.

“Because” matters. How you use it matters more.

The power of “because” isn’t about manipulation or coercion. It’s about fostering a culture of transparency, critical thinking, and effective communication.

Taking the time to think about when and how to communicate the Why behind your requests increases your odds of success and establishes you as a strategic and thoughtful leader. But building your “Because’ habit takes time, so consider starting here:

Conduct a “Because” Audit: For one day, track your use of “because.” How many times do you make a request? How many times to you explain your requests with “because?” How many times do you receive a request, and how many of those include “because?” Simply noticing when “because” is used and whether it works provides incredible insights into the impact it can have in your work.

Connect your “Becauses” As leaders, we often focus on the “what” and “how” of directives, but the “why” is equally crucial. Take your top three strategic priorities for the quarter and craft a compelling “because” statement that clearly articulates the reasoning behind it. For instance, “We’re expanding into the Asian market because it represents a $50 billion opportunity that aligns perfectly with our core competencies.” This approach not only provides clarity but also helps in rallying your team around a common purpose.

Cascade the “Because” Habit: Great leaders don’t just adopt best practices; they institutionalize them. Challenge your direct reports to incorporate “because” into their communications. When they bring you requests, ask them for the “because” if they don’t offer it. Make it a friendly competition and celebrate people who use this technique to drive better outcomes.

Tell me how you’ll start because then you’re more likely to succeed.

(see what I did there?)

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Innovation Mythbusters – Top 5

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Innovation Mythbusters - Top 5

GUEST POST from Janet Sernack

Amazingly Fabulous Tools is an award-winning, entrepreneurial market leader in the global machine engineering industry. The ambitious and proactive CEO Charlie Chaps invested in dispatching a Terrific Team of Enthusiastic Engineers to Silicon Valley to research, investigate, and report on how to capture and emulate the critical ingredients of its “secret innovative sauce.” Upon their return, the Terrific Team of Enthusiastic Engineers created and shared a beautiful, illustrated PowerPoint presentation with the board despite secretly knowing and passively avoiding saying that Amazingly Fabulous Tools could not replicate what they had discovered, primarily due to how the top five innovation myths clandestinely operated in the organization.

The Corporate Antibodies

This is due to their overt experience with the organization’s “innovation antibodies,” which cause an organization to resist change and protect the status quo. These antibodies consist of rigid people and inconsistent processes that extinguish a new idea as soon as it begins to course through the organization. In the Amazingly Fabulous Tool company, most people, especially the founders and the board, unconsciously and powerfully neutralized any forces that threatened to destabilize the company’s current state and stunt its growth by shutting down the fresh ideas and unconventional thinking their company badly needed.

Charlie Chaps built a fantastic, largely incomprehensible strategic plan with a BHAG, strategic goals, and sets of individual KPIs. This plan provided concrete evidence that reassured the board that the company was taking action to sustain its leadership position in the market and would take the business to the next level by growing its ROI. It also aimed to leverage the collective genius of its owners, Bob the Brave Builder and Eric the Energetic Entrepreneur, to ensure a legacy was left no matter who was at the helm.

The Innovation Culture Diagnostic Findings

A quantitative and qualitative cultural diagnostic revealed that people lacked permission, safety, and trust to speak up, rock the boat and challenge the status quo. It also showed that the organization lacked rigor in its process disciplines and a focus on developing its people’s capabilities.

It also revealed that Amazingly Fabulous Tools was secretly driven by its founders’ and sales directors’ self-interest and greed due to the highly competitive profit-share sales model. Not by an obligation and commitment to creating, inventing, designing, and delivering disciplined, innovative process improvements, products, and services that their customers purchased and did not appreciate and cherish.

This was a stark contradiction and barrier to the company’s ability to sustain its enviable global reputation. Finally, people believed that Charlie Chaps’ fantastic strategic plan, BHAG, goals, and KPIs were confusing and disconnected from the organization’s current reality and would not produce a collaborative and innovative organization.

So, they did not accept or apply the plan and kept safe by conducting business as usual.

The Top Five Innovation Myths

Because the corporate antibodies revealed that people unanimously believed each of the key myths, including:

Myth # 1: Innovation is a solo activity; people believe that ” only the owners can innovate.”
The Brutal Truth: Innovation is impossible without inclusion and collaboration, which are achieved through practical and disciplined teaming and networking.

Myth #2: Innovation is top-down; people believed they were not responsible or accountable for planning and were forced to be reactive. “The planning is difficult, that is for sure, because we are firefighting all the time, and that goes back to the frustration of not having enough time to do what needs to get done…and resources and …tools.”
The Brutal Truth: When people have the permission and safety to challenge the status quo, make mistakes, and are trusted to learn through experimentation, innovation can emerge anywhere in an organization, or team.

Myth #3: Innovation is about the newest thing; people believed that radical innovation was needed when agility was the problem; “The scary thing is our key competitor is getting more flexible (agile); we’re just getting more reliable (stable). It’s the stupid things that are so annoying. It’s the embarrassing things.”
The Brutal Truth: Innovation is guided by its strategic intent. It can be incremental, continuous, radical, breakthrough, disruptive, or differentiated, as there is no one best way of innovating.

Myth # 4: Innovation can’t be taught; people believed that they did not have to learn to improve or innovate when they encountered quality issues continuously; “A lot of times, it’s not because the customer wants the machine tomorrow but because we want to ship it tomorrow because we want to get it off the floor, we want to meet numbers, we want the cash. We usually drive the time frame and rush it out the door, creating many internal problems. It also creates problems externally with the customer when they think they’re getting a machine fully intact, but half its parts are missing….”
The Brutal Truth: Innovators are not born and are made. Anyone can learn to innovate,

Myth #5: You can’t force innovation; people were dis-empowered and did not take responsibility for influencing their environment to provide order and discipline; “It’s a traffic jam. That’s what we’ve got. It’s a traffic jam. Cars sitting bumper to bumper look like they are gridlocked. It represents the log jam of our activities. Where people are trying to push so many activities through two lanes of traffic when we’ve got six lanes worth of traffic.”
The Brutal Truth: Innovation can emerge when people have a sense of urgency, understand, and are motivated to engage in necessary, high-impact cultural and organizational change.

People must be prepared for it, change-ready and receptive, and intentionally pulled towards a compelling and desired future within an equalized environment that balances chaos and creativity with rigidity and discipline through rigorous planning.

The real costs to the organization

People believed that “This business makes money despite itself. There is potential to be truly great”. This was the most significant innovation antibody because there was no sense of urgency or even a financial or growth necessity to innovate. The company was quite comfortable with the status quo and had no reason to shift its habitual and unconscious comfort zone in ways that people and organizations must do to innovate because it involves being ready and receptive to mega-changes.

The significant investment in sending the Terrific Team of Enthusiastic Engineers to Silicon Valley sadly remained in the mythical realm of Innovation Dreamland.

So, lacking focus, discipline and rigor, the group of seriously qualified and intelligent engineers knowingly consistently dispatched faulty million-dollar machines to highly valued, global customers.

The cost of rework and brand erosion were considerable.

These machines required considerable analysis, problem-solving, and rework upon their return. Their costs were not recorded as repairs, causing the engineering division to be consistently over budget. Charlie Chaps reacted by restricting its budget and inhibiting its investment in critical research and development, which is needed to create, invent, and innovate to repair and sustain its global reputation as an innovator.

Innovation Dreamland remained a mythical and magical fantasy in Amazingly Fabulous Tools.

Sadly, the organization failed to shift its focus from challenge to opportunity because it could not resolve the corporate antibodies (implicit killers), remove the roadblocks, break down the internal cultural barriers to innovation and develop the agility necessary to become both a people-centric and customer-centric organization.

It lost an opportunity to make innovation a daily habit for everyone by failing to embed it in its organization as a way of life. It needed to empower, enable, and equip its talented, experienced and motivated people with the emotional energy, change, cognitive, and innovation agility to expose, challenge and resolve the underlying corporate antibodies.

It did not prioritize customer satisfaction and keep its promises by creating, inventing, and innovating high-value, quality products and services that improve the quality of their lives that are appreciated and cherished.

Many transformations and change-led innovation initiatives designed as strategic interventions fail due to a lack of alignment between strategy, structure, processes, and human skills, resulting in unproductive actions and poor human behaviors.

This is a short section from Chapter One of our new book, “Conscious Innovation – Empowering People to Be, Think and Act Differently in a Constantly Changing World”, which will be published in 2025.

Find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, it is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks, and can be customized as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem-focused, human-centric approach and emergent structure (Theory U) to innovation. It will also up-skill people and teams and develop their future fitness within your unique innovation context. Please find out more about our products and tools.

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Don’t Listen to the ‘We Can’t Do That’ Lie

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These Are the Truths

Don't Listen to the 'We Can't Do That' Lie

GUEST POST from Robyn Bolton

How many times have you proposed a new idea and been told, “We can’t do that?” Probably quite a few. My favorite memory of being told, “We can’t do that,” happened many years ago while working with a client in the publishing industry:

Client: We can’t do that.

Me: Why?

Client: Because we already tried it, and it didn’t work.

Me: When did you try it?

Client: 1972

Me: Well, things certainly haven’t changed since 1972, so you’re right, we definitely shouldn’t try again.

I can only assume they appreciated my sarcasm as much as the idea because we eventually did try the idea, and, 30+ years later, it did work. But the client never would have enjoyed that success if my team and I had not seen through “we can’t do that” and helped them admit (confess) what they really meant.

Quick acknowledgment

Yes, sometimes “We can’t do that” is true. Laws and regulations define what can and can’t be done. But they are rarely as binary as people make them out to be. In those gray areas, the lie of “we can’t do that” obscures the truth of won’t, not able to, and don’t care.

“I won’t do it.”

When you hear “can’t,” it usually means “won’t.” Sometimes, the “won’t” is for a good reason – “I won’t do the dishes tonight because I have an urgent deadline, and if I don’t deliver, my job is at risk.” Sometimes, the “won’t” isn’t for a good reason – “I won’t do the dishes because I don’t want to.” When that’s the case, “won’t” becomes “can’t” in the hope that the person making the request backs off and finds another solution.

For my client, “We can’t do that” actually meant, “I won’t do that because it failed before and, even though that was thirty years ago, I’m afraid it will fail again, and I will be embarrassed, and it may impact my reputation and job security.”

You can’t work with “can’t.” You can work with “won’t.” When someone “won’t” do something, it’s because there’s a barrier, real or perceived. By understanding the barrier, you can work together to understand, remove, or find a way around it.

“I’m not able to do it.”

“Can’t” may also come with unspoken caveats. We can’t do that because we’ve never done it before and are scared. We can’t do that because it is outside the scope of our work. We can’t do that because we don’t know how.

Like “won’t,” you can work with “not able to” to understand the gap between where you are now and where you want to go. If it’s because you’re scared of doing something new, you can have conversations to get smarter about the topic or run small experiments to get real-world learnings. If you’re not able to do something because it’s not within your scope of work, you can expand your scope or work with people who have it in their scope. If you don’t know how, you can talk to people, take classes, and watch videos to learn how.

“I don’t care.”

As brave as it is devastating, “we can’t do that” can mean “I don’t care enough to do that.”

Executives rarely admit to not caring, but you see it in their actions. When they say that innovation and growth are important but don’t fund them or pull resources at the first sign of a wobble in the business, they don’t care. If they did care, they would try to find a way to keep investing and supporting the things they say are priorities.

Exploring options, trying, making an effort—that’s the difference between “I won’t do it” and “I don’t care.” “I won’t do that” is overcome through logic and action because the executive is intellectually and practically open to options. “I don’t care” requires someone to change their priorities, beliefs, and self-perception, changes that require major personal, societal, or economic events.

Now it’s your turn to tell the truth

Are you willing to ask the questions to find them?

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Humanizing Agility

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Humanizing Agility

GUEST POST from Janet Sernack

Like many others, I invested time in isolation during the pandemic to engage in various online learning programs. As a highly credentialed coach to many global Agile and SCRUM leaders in major international and local organizations, I enrolled in an Agile coach certification program and enthusiastically attended all daily sessions. It was a disastrous learning experience, verifying my perception of the Agile community’s focus on a prescriptive rules-driven process to agility. The Agile Manifesto’s highest priority is satisfying customers through the early and continuous delivery of valuable software; only two of the 12 principles mention people – “Business people and developers must work together daily throughout the project” and “the best architectures, requirements, and design emerge from self-organizing teams.” So, with this in mind, what might be some of the benefits of integrating a technological and process-driven disciplined approach towards humanizing agility?

I am a conceptual and analytical thinker, an entrepreneur, and an innovator who is acknowledged as a global thought leader on the people side of innovation. I also teach, mentor, and coach people to be imaginative, inquisitive, and curious, always asking many open questions. I empower, enable, and equip them to become change-agile, cognitively, and emotionally agile and develop their innovation agility. The presenters responded to my method of inquiry by assuming that I knew nothing about Agile despite knowing nothing about my background.

As a result, they failed to certify me without communicating or consulting with me directly, despite my meeting all of the course evaluation criteria and having more than 10,000 hours of facilitation and more than 1,000 hours of coaching experience on the people side of change. I also have a comprehensive background in humanizing total quality management, continuous improvement, and start-up methodologies in major organizations.

I contacted the training company and challenged their decision, only not to be “heard” and be paid lip service when confronted by a rigid, linear, conventional, disconnected approach to agility and its true role and capability in catalysing change, innovation and teaming.

This is especially true considering the senior SCRUM and Agile leaders I was coaching at the time experienced very few problems with Agile’s disciplined process and technological side. They specifically requested coaching support to develop strategies to resolve their monumental challenges and complex issues involving “getting people to work together daily” and operating as “self-organizing teams.” How do they go about humanizing agility?

Making sense of agility

Despite my disappointment, I bravely continued researching how to make sense of agility and link and integrate it with the people side of change, innovation, and teams. I intended to enable leaders to execute agile transformation initiatives successfully by combining a human-centered approach to agile software development through humanizing agility.

Agility refers to a leader, team, or organization’s ability to make timely, effective, and sustained changes that maintain superior performance. According to Pamela Myer’s book “The Agility Shift”, – an agility shift is the intentional development of the competence, capacity and confidence to learn, adapt and innovate in changing contexts for sustainable success. We have incorporated this approach into our innovation learning and coaching curriculum at ImagineNation™ and iterated and pivoted it over the past 12 years in empowering, enabling and equipping people to become “agility shifters” by humanizing agility.

Humanizing agility differently

Agility can be humanized and expanded to include change, cognitive, innovation, and organizational agility, all powerfully fueled by people’s emotional energy. This is fundamental to achieving success through non-growth or growth strategies and delivering equitable and sustainable outcomes that will make the world a better place for all humanity.

It involves identifying pivots, unlearning, learning, and relearning, embracing new approaches, frameworks, and tools, and developing new 21st-century mindsets, behaviors, and skills.

Humanizing agility involves empowering, enabling, and equipping people to be, think and act differently autonomously and competently, especially in the conflicted, chaotic, unstable post-COVID world of emerging unknowns.

Like innovation, agility is contextual.

Humanizing agility supports people to adapt, grow and thrive, become nimble by enabling:

Teams to deliver product releases as shorter sprints to collect customer feedback to iterate and pivot product development.
Leaders, teams, and organizations respond quickly and adapt to market changes, internally and externally.
People must think and feel and be able to quickly make intentional shifts to be effective, creative, inventive, and innovative in changing contexts.

That empowers, enables and equips people with the mindsets, behaviors, and skills to adapt, grow, and thrive by developing their confidence, capacity, and competence to catalyze and mobilize their power to move quickly and easily, think creatively and critically to make faster decisions and solve complex problems with less effort.

Humanizing Agility – The Five Elements

1. Emotional energy

Emotional energy is the catalyst that fuels creativity, invention, and innovation.

Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative thinking strategies in partnership with AI.

Emotional energy catalyses people’s intrinsic motivation, conviction, hope, positivity, and optimism to approach their world purposefully, meaningfully, and differently.

When people are true to their calling, they make extra efforts and are healthier, which positively impacts their well-being and improves their resilience.

2. Change agility

Change agility is the ability to anticipate, respond, be receptive, and adapt to constant and accelerating change in an uncertain, unstable, conflicted world.

It involves developing a new perspective of change as a continuous, iterative, and learning process that has to be embedded in every action and interaction, not a separate standalone process.

Requiring the development of new mental models, states, traits, mindsets, behaviors, and skills to drive business and workforce outcomes that are critical for an organization to survive and thrive through any change.

Change becomes an ongoing opportunity, not a threat or liability, and humanizing agility in the context of change agility is a core 21st-century competency for leaders, teams and coaches.

3.Cognitive agility

Cognitive agility is the extent to which people can adapt and shift their perspectives and thought processes when doing so leads to more positive outcomes.

Cognitive agility refers to how flexible and adaptive people can be with their thoughts in the face of change, uncertain circumstances, and random and unexpected events and situations. Being cognitively agile helps people break down their neuro-rigidity and eliminate any core fixed mindsets; it supports their neuro-plasticity and develops a growth mindset and ability to perceive the world through multiple lenses and differing perspectives.

Humanizing agility in the context of cognitive agility enables people to make sense of and understand the range of challenges, problems, and paradoxes at the deeper systemic and surface levels, preparing them for smart risk-taking, effective decision-making, and intelligent problem-solving.

4.Innovation agility

Innovation agility is the extent to which people develop the courage, compassion and creativity to safely deep-dive into and dance with cognitive dissonance—to passionately, purposefully, and apply creative tension and develop neuro-elasticity, to play in the space where possibility lives—between the present state and the desired creative, inventive, and innovative outcome.

To empower, engage, and enable people to use their human ingenuity and harness their collective intelligence to be innovative in the age of AI by adapting and growing in ways that add value to the quality of people’s lives, which is appreciated and cherished.

5.Organizational and leadership agility

Organizational agility involves developing an ability to renew itself, adapt, innovate, change quickly, and succeed in a rapidly changing, uncertain and unstable operating environment. It requires a paradoxical balance of two things: a dynamic capability, the ability to move fast—speed, nimbleness, responsiveness and stability, and a stable foundation—a platform of things that don’t change to provide a rigorous and disciplined pillar.

Organizations and leaders prioritizing humanizing agility also prioritize differing and creative ways of being, thinking and acting. They maintain their strength by focusing on their core competencies while regularly stretching themselves for maximum flexibility, adaptiveness and resilience.

Finally…. Imagine humanizing agility

Imagine what you could do and the difference we could make to people, customers, organizations, communities and the world by humanizing agility in ways that embrace and embody the five elements of agility to harness the human ingenuity and people’s collective intelligence guide vertical, horizontal and transformational changes the world and humanity need right now.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks. It can be customized as a bespoke corporate learning program.

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Why Modifying This One Question Changes Everything

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Why Modifying This One Question Changes Everything

GUEST POST from Robyn Bolton

You know that asking questions is essential. After all, when you’re innovating, you’re doing something new, which means you’re learning, and the best way to learn is by asking questions. You also know that asking genuine questions, rather than rhetorical or weaponized ones, is critical to building a culture of curiosity, exploration, and smart risk-taking. But did you know that making a small change to a single question can radically change everything for your innovation strategy, process, and portfolio?

What is your hypothesis?

Before Lean Startup, there was Discovery-Driven Planning. This approach, first proposed by Columbia Business School professor Rita McGrath and Wharton School professor Ian MacMillan in their 1995 HBR article, outlines a “planning” approach that acknowledges and embraces assumptions (instead of pretending that they’re facts) and relentlessly tests them to uncover new data and inform and update the plan.

It’s the scientific method applied to business.

How confident are you?

However, not all assumptions or hypotheses are created equal. This was the assertion in the 2010 HBR article “Beating the Odds When You Launch a New Venture.” Using examples from Netflix, Johnson & Johnson, and a host of other large enterprises and scrappy startups, the authors encourage innovators to ask two questions about their assumptions:

How confident am I that this assumption is true?
What is the (negative) impact on the idea if the assumption is false?

By asking these two questions of every assumption, the innovator sorts assumptions into three categories:

Deal Killers: Assumptions that, if left untested, threaten the idea’s entire existence
Path-dependent risks: Assumptions that impact the strategic underpinnings of the idea and cost significant time and money to resolve
High ROI risks: Assumptions that can be quickly and easily tested but don’t have a significant impact on the idea’s strategy or viability

However, human beings have a long and inglorious history of overconfidence. This well-established bias in which our confidence in our judgment exceeds the objective (data-based) accuracy of those judgments resulted in disasters like Chernobyl, the sinking of the Titanic, the explosions of the Space Shuttle Challenger and Discovery, and the Titan submersible explosion.

Let’s not add your innovation to that list.

How much of your money are you willing to bet?

For years, I’ve worked with executives and their teams to adopt Discovery-Driven Planning and focus their earliest efforts on testing Deal Killer assumptions. I was always struck by how confident everyone was and rather dubious when they reported that they had no Deal Killer assumptions.

So, I changed the question.

Instead of asking how confident they were, I asked how much they would bet. Then I made it personal—high confidence meant you were willing to bet your annual income, medium confidence meant dinner for the team at a Michelin-starred restaurant, and low confidence meant a cup of coffee.

Suddenly, people weren’t quite so confident, and there were A LOT of Deal Killers to test.

Make it Personal

It’s easy to become complacent in companies. You don’t get paid more if you come in under budget, and you don’t get fired if you overspend. Your budget is a rounding error in the context of all the money available to the company. And your signing authority is probably a rounding error on the rounding error that is your budget. So why worry about ten grand here and a hundred grand there?

Because neither you, your team, nor your innovation efforts have the luxury of complacency.

Innovation is always under scrutiny. People expect you to generate results with a fraction of the resources in record time. If you don’t, you, your team, and your budget are the first to be cut.

The business of innovation is personal. Treat it that way.

How much of your time, money, and reputation are you willing to risk? What do you need your team to risk in terms of their time, money, and professional aspirations? How much time, money, and reputation are your stakeholders willing to risk?

The answers change everything.

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ISO Innovation Standards

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The Good, the Bad, and the Missing

ISO Innovation Standards

GUEST POST from Robyn Bolton

In 2020, the International Standards Organization, most famous for its Quality Management Systems standard, published ISO 56000, Innovation Management—Fundamentals and Vocabulary. Since then, ISO has released eight additional innovation standards.

But is it possible to create international standards for innovation, or are we killing creativity?

That’s the question that InnoLead founder and CEO Scott Kirsner and I debated over lunch a few weeks ago. Although we had heard of the standards and attended a few webinars, but we had never read them or spoken with corporate innovators about their experiences.

So, we set out to fix that.

Scott convened an all-star panel of innovators from Entergy, Black & Veatch, DFW Airport, Cisco, and a large financial institution to read and discuss two ISO Innovation Standards: ISO 56002, Innovation management – Innovation management systems – Requirements and ISO 56004, Innovation Management Assessment – Guidance.

The conversation was honest, featured a wide range of opinions, and is absolutely worth your time to watch.

Here are my three biggest takeaways.

The Standards are a Good Idea

Innovation doesn’t have the best reputation. It’s frequently treated as a hobby to be pursued when times are good and sometimes as a management boondoggle to justify pursuing pet ideas and taking field trips to fun places.

However, ISO Standards can change how innovation is perceived and supported.

Just as ISO’s Quality Management Standards established a framework for quality, the Innovation Management Standards aim to do the same for innovation. They provide shared fundamentals and a common vocabulary (ISO 56000), requirements for innovation management systems (ISO 56001 and ISO 56002), and guidance for measurement (ISO 56004), intellectual property management (ISO 56005), and partnerships (ISO 56003). By establishing these standards, organizations can transition innovation from a vague “trust me” proposition to a structured, best-practice approach.

The Documents are Dangerous

However, there’s a caveat: a little knowledge can be dangerous. The two standards I reviewed were dense and complex, totaling 56 pages, and they’re among the shortest in the series. Packed with terminology and suggestions, they can overwhelm experienced practitioners and mislead novices into thinking they have How To Guide for success.

Innovation is contextual. Its strategies, priorities, and metrics must align with the broader organizational goals. Using the standards as a mere checklist is more likely to lead to wasted time and effort building the “perfect” innovation management system while management grows increasingly frustrated by your lack of results.

The Most Important Stuff is Missing

Innovation is contextual, but there are still non-negotiables:

Leadership commitment AND active involvement: Innovation isn’t an idea problem. It’s a leadership problem. If leadership delegates innovation, fails to engage in the work, and won’t allocate required resources, you’re efforts are doomed to fail.
Adjacent and Radical Innovations require dedicated teams: Operations and innovation are fundamentally different. The former occurs in a context of known knowns and unknowns, where experience and expertise rule the day. The latter is a world of unknown unknowns, where curiosity, creativity, and experimentation are required. It is not reasonable to ask someone to live in both worlds simultaneously.
Innovation must not be a silo: Innovation cannot exist in a silo. Links must be maintained with the core business, as its performance directly impacts available resources and influences the direction of innovation initiatives.

These essential elements are mentioned in the standards but are not clearly identified. Their omission increases the risk of further innovation failures.

Something is better than nothing

The standards aren’t perfect. But one of the core principles of innovation is to never let perfection get in the way of progress.

Now it’s time to practice what we preach by testing the standards in the real world, scrapping what doesn’t work, embracing what does, and innovating and iterating our way to better.

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Five Keys to Company Longevity

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Five Keys to Company Longevity

GUEST POST from Robyn Bolton

The quest for immortality is as old as humankind. From King Gilgamesh in 2100 BCE to Jeff Bezos and Larry Page, the only thing that stops our pursuit of longevity is death. So why don’t we apply this same verve and vigor to building things that last forever? Why don’t we invest in corporate longevity?

Consider this—in the last 80 years, human life expectancy increased by almost 30% while corporate life expectancy declined by almost 500%. Other research indicates that the average company’s lifespan on the S&P 500 Index dropped from 60 years in 1960 to just under 15 years in 2024.

We spend billions on products to slow, stop, and even reverse aging. Yet, according to the New York Times, there are just seven keys to living longer.

Could achieving corporate longevity possibly be just as simple?

Yes.

Here are five keys to corporate longevity.

1. Take care of yourself today AND invest for tomorrow

We all know what we should do to stay healthy. But one night, you don’t sleep well, and hearing your 5:00 am alarm is physically painful. What harm is there in skipping just one workout? At work, you had a bad quarter, so cutting the research project or laying off the innovation team seems necessary. After all, if you don’t save today, there won’t be a tomorrow, right?

Right. But skipping workouts becomes a habit that can bring your retirement plans crashing down. Just like cutting investments in R&D, innovation, and next-gen talent makes keeping up with, adapting, and growing in a rapidly changing world impossible.

2. Build and nurture relationships. Inside AND outside your company

According to the Harvard Study of Adult Development, strong relationships lead to happier and healthier lives and are the biggest predictor of well-being. Turns out relationships are also good for business.

Strategic alliances and partnerships directly grow revenue. For example, 95% of Microsoft’s commercial revenue comes from its partner ecosystem. Starbucks’ collaboration with Nestle allowed the coffee chain to expand its presence in people’s lives while Nestle gained access to a growing category without the cost of building its own brand. There’s a reason that Andreessen Horowitz declared partnerships a “need to have” in today’s world.

3. Everything in moderation

Toddlers are the only people more distracted by shiny objects than executives. Total Quality Management. Yes, please. Disruptive Innovation. Absolutely. Agile. Thank you, I’ll take two.

Chasing new ideas isn’t wrong. It’s how you chase them that’s dangerous. Uprooting your existing processes and forcing everyone to immediately adopt Agile is the corporate equivalent of a starvation diet. You’ll see immediate improvements, but long-term, you’ll end up worse off.

4. Eliminate bad habits (and bad people)

“The culture of any organization is shaped by the worse behavior the leader is willing to tolerate.”

Read that again. Slowly.

To live longer, stop engaging in, tolerating, and justifying bad habits. To make your company live longer, stop tolerating and justifying people and behaviors that contradict your company’s culture. Eliminating bad behavior is tough, but it’s the only way to get to your goal. In life and in business.

5. Rest

Getting 7-8 hours of sleep a night adds years to your life. Less than five hours doubles your dementia risk. More sleep also boosts your productivity and creativity at work.

The latest example of rest’s power is the four-day workweek. In 2022, 61 UK companies adopted it without any changes in pay. Two years later, 54 still have the policy, and over 30 made it permanent. Other companies, like Microsoft in Japan, reported productivity increases of more than 40%.

What will you unlock with these keys?

As a leader, you have the power to build a legacy and a company that thrives for generations. But that only happens if you channel the same energy into achieving corporate longevity that you put into pursuing a longer, healthier life.

By embracing the keys of corporate longevity—caring for today while investing in tomorrow, nurturing relationships, practicing moderation, eliminating bad habits, and prioritizing rest—you’ll build businesses that endure.

The journey to corporate immortality starts with a single step. What’s yours?

Image credit: Pixabay

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Bringing Emotional Energy and Creative Thinking to AI

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Bringing Emotional Energy and Creative Thinking to AI

GUEST POST from Janet Sernack

The impact of disruption, hyper-connectivity, and uncertainty, coupled with the pace of change, is causing many people to feel fearful and anxious. They become defensive and reactive and ‘go under’ emotionally and ‘go inwards’ cognitively by ruminating about their past and what bad things may happen in the future. Dwelling on past mistakes, failures, and poor performance also causes them to disengage emotionally, take flight and move away, avoid taking action, fight, or freeze and become inert, paralyzed, and immobilized. The outcome is resistance to the possibilities and creative changes using Generative AI might bring. Because they lack the vital creative and emotional energy to generate creative thinking in partnership with AI, they will resist innovation-led change and stay ‘stuck’ in their habitual, safe and conventional roles, capabilities and identities.

Emotional energy is the catalyst that fuels the creative process. Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative thinking strategies in partnership with AI.

When a person’s emotional energy has contracted, it results in constrained, negative, pessimistic, and even catastrophic thinking habits.

Where there is no space, doorway, or threshold to take on anything new, novel, or different or to imagine what might be possible in an uncertain future to evolve, advance, or transform their personal or professional lives.

Emotional energy catalyzes people’s hope, positivity and optimism to approach their worlds differently.

When people are constrained from becoming hopeful, positive, and optimistic, they cannot apply foresight to explore future possibilities and opportunities at the accelerating pace that Generative AI tools offer in unleashing the human ingenuity and generating creative thinking required to solve challenges and increasingly complex problems.

Augmenting human creativity

Generative AI, as highlighted in a recent Harvard Business Review article, How Generative AI can Augment Human Creativity, has the potential to assist humans in creating innovative solutions. Its role is not to replace humans but to augment their creativity, helping them generate and identify novel ideas and improve the quality of raw ideas.

To empower individuals to make intelligent decisions and solve complex problems, it is crucial to notice, disrupt, dispute and deviate from their unresourceful default patterns or habitual ways of doing things.

Because emotional energy is the catalyst that fuels the creative process, it is crucial to help people find ways to re-ignite their emotional energy.

Empowering, enabling, and equipping them to embody and take on new, more resourceful emotional states and traits that allow them to break free from the constraints by identifying and letting go of old, irrelevant roles, capabilities, and identities. To take on new ones to facilitate positive changes, solve challenges, and deliver highly valued innovative solutions in partnership with Generative AI to generate creative thinking.

Generating the power of questions in problem-solving

I applied and implemented three key strategies to partner with Generative AI during the six-month coaching partnership. I used creative thinking strategies to develop a comprehensive life-coaching plan for a coaching client that serendipitously co-created a range of transformational outcomes.

Identify the key challenges, strengths, and systemic nature of the core problem and set a goal for change.

Encouraged to experiment with coaching in partnership with Generative AI, I created a comprehensive summary of what my client and I agreed her core problem was. We defined a goal for effecting positive and constructive change and outlined evidence of achieving a successful outcome. I incorporated these elements into a descriptive paragraph and uploaded it into the Generative AI platform.

Develop a range of catalytic questions.

I focused on designing four key catalytic questions, to evoke and provoke creative thinking strategies. I requested the platform to design and develop a life-coaching plan to achieve our goal and solve her unique problem:

Integration involves showing that two things which appear to be different are actually the same:

What might be some key existing transformational coaching elements that can be integrated into the new life-coaching plan I am trying to create to solve this problem?
Splitting involves seeing how two things that look the same might actually be different and can be divided into useful parts, like an assembly line:
What might be some key components of transformational coaching plans that can be combined to connect with a life-coaching plan to help solve this problem?
Figure-ground reversal involves realizing that what is crucial is in the background and not in the foreground, like the invention of Slack.
What might be some of the missing parts in the transformational and life coaching processes that might be included to help solve this problem?
Distal thinking involves imagining things different from the present, like the Tesla electric car.
What could be possible without boundaries, rules or limitations in harnessing the emotional energy required to partner with my client in our coaching relationship?
How might I create value for my client? What key constraints in her whole system relate to life coaching, and how might I leverage these to solve the problem differently?

It took less than a minute and consisted of a comprehensive, step-by-step, detailed plan that would have taken me at least half a day to consider and construct.

I was delighted to have an evidence-based example of successfully augmenting human creativity, partnering with Generative AI to generate creative thinking to advance my coaching partnership.

Partner with applying a transformational process.

It took less than a minute and consisted of a comprehensive, step-by-step, detailed plan that would have taken me at least half a day of using my pause-power to construct. I was delighted to have an evidence-based example of successfully augmenting human creativity to experiment with when partnering with Generative AI to generate creative thinking in my coaching partnership:

Generating and identifying a range of novel ideas towards improving her well-being.
Exploring and improving the range and quality of the initial raw ideas by applying pause power to incubate, illuminate, and generate creative thinking.
Identifying and developing a range of options for my client to choose from, allowing her to let go of what was depleting her emotional energy and retain her hopefulness, positivity, and optimism.
Identifying and developing a range of options for my client to choose from, to take on to manifest the desired future state of well-being and re-energize her emotional energy.

What was the outcome?

By co-creating a safe and collective holding space with my client, we supported her in re-energizing emotionally and applying future-oriented creative thinking strategies. We partnered with Generative AI to innovate my coaching approach and maximize our intelligence.

The outcome was personally transformative and sustained by:

Ensuring she re-ignited and identified strategies and new habits to sustain her emotional energy and make the necessary changes and future choices.
Applying circuit breakers and divergent thinking strategies to disrupt and dispute unresourceful beliefs, biases and behavior patterns.
Creating a safe space allowed her to deviate from her feelings, thoughts, and mindset to identify what new roles, capabilities, and identities to take on in the future and how they could benefit her and add value to the quality of her life.
Assisting in creating various ideas and options to refine when making significant lifestyle change choices.

It was a powerful learning experience for both my client and myself, reinforcing and validating that “Generative AI’s greatest potential is not replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions. It can truly democratize innovation.”

Please find out more about our work at ImagineNation™.

Check out our learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalised innovation coaching and learning program supported by a global group of peers over nine weeks and can be customised as a bespoke corporate learning program. Please find out more about our products and tools.

Image Credit: Pixabay

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Adjacent Innovation is the Key to Growth and Risk

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Adjacent Innovation is the Key to Growth and Risk

GUEST POST from Robyn Bolton

It’s not easy leading innovation. Especially these days. You need to do more with less. Take risks while guaranteeing results. Keep up with competition through incremental innovation and redefine the industry with radical and disruptive innovation. It’s maddening. Until you find the Goldilocks Zone of adjacent innovation.

Adjacent Innovation: From Middle Child to Just Right

As HBS Professor Regina E. Herzlinger and her co-authors point out in a recent HBR article, the US is in the midst of an innovation crisis. The cost of lost productivity, estimated at over $10 trillion between 2006 and 2018, is a stark reminder of the economic consequences of a lack of innovation. This figure, equivalent to $95,000 per US worker, should serve as a wake-up call to the importance of innovation in driving economic growth.

The authors identify the root cause of this loss as the ‘polarized approach companies take to innovation.’ While companies focus on incremental innovation, the safe and reliable oldest child of the innovation family, the Venture Captialists chase after radical, transformative innovations, the wild, charismatic, free-spirited youngest child. Meanwhile, adjacent innovation – new offerings and business models for existing customers or new customers for existing offerings and business models – is, like the middle child, too often overlooked.

It’s time to rediscover it. In fact, it’s also time to embrace and pursue it as the most promising path back to growth. While incremental innovation is safe and reliable, it’s also the equivalent of cold porridge. Radical or transformative innovation is sexy, but, like hot porridge, it’s more likely to scorch than sustain you. Adjacent innovation, however, is just right – daring enough to change the game and leapfrog the competition and safe enough to merit investment and generate short-term growth.

Proof in the Porridge: 4x the returns in HALF the time

Last year, I worked with an industrial goods company. Their products aren’t sexy, and their brands are far from household names, but they make the things that make America run and keep workers (and the public) safe. The pandemic’s supply chain disruptions battered their business, and their backlog ballooned from weeks to months and even years. Yet amidst these challenges, they continued to look ahead, and what they saw was a $6M revenue cliff that had to be filled in three years and a product and innovation pipeline covered in dust and cobwebs.

From Day 1, we agreed to focus on adjacent innovation. For four weeks, we brainstormed, interviewed customers, and analyzed their existing offerings and capabilities, ultimately developing three concepts – two new products for existing customers and one existing product repositioned to serve a new customer. After eight more weeks of work, we had gathered enough data to reject one of the concepts and double down on the other two. Three months later, the teams had developed business cases to support piloting two of the concepts.

It took six months to go from a blank piece of paper to pilot approval.

It took just another 12 months to record nearly $25M in new revenue.

Those results are more than “just right.”

Be Goldilocks. Pursue Adjacent Innovation

Every organization can pursue adjacent innovation. In fact, most of the companies we consider amongst the world’s “Most Innovative” have that reputation because of adjacent innovation.

How will you become your organization’s Innovation Goldilocks and use adjacent innovation to create “just right” growth?

Image credit: Pixabay

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Your Ability to Innovate Determined By Your Ability to Pause

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Your Ability to Innovate Determined By Your Ability to Pause

GUEST POST from Janet Sernack

Many of my coaching clients have recently shared their struggles with feeling tired, emotionally overwhelmed, and cognitively overloaded and are close to burnout. They attribute these issues to the pervasive and addictive nature of technology, exacerbated by the pandemic and divisive global conflicts, accelerating change and the rise of AI and hybrid work. As a result, many have retreated and frozen into a state of habitual, reactive ‘busyness.’ This affects their overall emotional, physical, and mental health and wellness. It also inhibits their ability to focus, create, invent and innovate and restricts their optimism, hope, and positivity about their future in an unstable and uncertain world.

The Coaching Opportunity

Coaching creates a unique opportunity to partner with people to develop their pause-power to identify the transformative actions to reverse this pervasive phenomenon to flourish in a world of unknowns.

A coaching session usually serves as a first step towards cultivating the pause-power needed to stop, observe, reflect and take valuable time out to rest, replenish, re-energize and reboot. This allows people to courageously notice, attune to, and express their true feelings and thoughts, to disrupt, dispute and deviate them to develop the pause-power required to heal and provide relief, hope and optimism for a better future.

Everyone must cultivate intentional pause-power to empower them to observe and understand their inner and outer worlds. This practice helps them remove distractions, stop multitasking, and break free from the ‘busyness’ that depletes their cognitive, emotional, and visceral resources, putting them in the driver’s seat of their mental and emotional well-being.

Self-reflection and reflective practice become potent tools, enabling people to move away from reactivity and short-term focus and towards taking the transformative actions to adapt, create, invent, and innovate.

Hitting Your Pause Button

Being adaptive, creative, inventive and innovative involves consciously taking your hands off the controls and encouraging yourself and others to notice and disrupt your habitual and addictive ‘busyness’ (time scarcity + task focus).

This awareness is the first step towards reclaiming your focus and attention so that you can engage with and interpret the modern world rather than try to control it or withdraw from it.

Being willing to take a break and hit the ‘pause button’ stops your continuous cycle of doing. It focuses your attention on breaking limiting beliefs or unresourceful patterns and provides a support structure for applying rigorous perception practices to our daily lives.

Using pause-power to create a place, as recently described by Otto Scharmer from the Presencing Institute:

“Between action and non-action, there is a place. A portal into the unknown. But what are we each called to contribute to the vision of the emerging future? Perhaps these times are simply doorways into the heart of the storm, a necessary journey through the cycles of time required to create change”.

What Does Pause-Power Involve?

A pause is created when you suspend activity, a time of temporary disengagement when you no longer move towards any goal. It can occur amid almost any activity and can last for an instant by taking a deep breath to get grounded, for minutes to become mindful or to take a rest, for hours to enjoy a well-deserved break, or for years to experience life in a different culture or place.

Intentionally pausing enables you to take time between your range of habitual, largely unconscious reactive responses; it helps our brain’s executive function utilize the valuable ‘empty spaces’ between stimulus and response and between different ideas. It creates a space open to options and choices for being, thinking and acting differently.

Doing this allows you to notice and disrupt unresourceful and habitual auto ‘stimulus-response’ default patterns, which usually occur when things go wrong, you make a mistake and fail, or you dive into blaming, shaming or avoiding others as part of our naturally wired defence mechanisms.

Radical Acceptance

Learning to pause is one of the critical steps in innovation because it helps you initiate a practice of radical acceptance. This requires embracing uncertainty, or ‘what is’ truly happening in the present moment, relationship, or situation, by accepting things just as they are.

“During the moments of a pause, we become conscious of how the feeling that something is missing or wrong keeps us leaning into the future, on our way somewhere else. This gives us a fundamental choice in how we respond: We can continue our futile attempts at managing our experience or meet our vulnerability with the wisdom of Radical Acceptance”.

By being willing to dive into an ‘empty space’ from an emergent process, you can unleash possibilities, opportunities, options, and choices towards identifying the transformative actions that create your desired future.

People who can artfully and skillfully facilitate creative conversations that funnel pause power and co-create valuable ‘empty spaces’ to occur can generate our imagination and curiosity to manifest glorious moments of insights required to emerge creative ideas.

Pausing also enables you to observe, pay attention, notice, and regulate how your overall nervous system impacts and manages your brain’s functions. This is key to being practical, resourceful, healthy, and productive in the face of volatility, complexity, uncertainty, and accelerating change in our hyper-connected world.

It also needs rest to do this. By applying our pause-power and giving ourselves some rest, we offer our bodies, hearts, and minds a chance to recharge, keep moving, and work towards taking the transformative actions required to build better workplaces and flourishing futures.

A Valuable Toolkit and Habit

This skill is valuable for everyone to reflect upon, cultivate and master. It is initiated by intentionally stopping by hitting an invisible cognitive ‘pause button’ to observe, pay attention, notice your inner experience, and see yourself as the cause of it.

Developing pause power involves six simple vital steps and questions:

1.Retreat from reacting to the situation – by stepping back into the present moment or time to notice, be with, allow, accept (radical acceptance), and acknowledge ‘what is’ going on internally and externally, and be willing to name it with detachment and discernment.

What is going on for me right now – how am I feeling about it?

2. Step up and out to disrupt yourself and create an opening, doorway, threshold, or empty space – to allow something new to emerge.

What can I learn from this situation?

3. Step up and out to disrupt yourself and create an opening, doorway, threshold, or empty space – to allow something new to emerge.

What can I learn from this situation?

4. Be willing to introduce and explore options and choices that allow you to deviate and refocus your attention on what really matters – taking a rest, having a holiday, completing a project, being a better person, getting a new job, or getting a promotion.

What are some of my options for change?

5. Be inquisitive, curious and open to reimagining, reinventing, and pivoting – an intention, mindset, behaviour, task, goal, or business focus to re-plenish, re-energize, re-engage and re-boot to mobilize yourself.

How might I feel, think or act differently to achieve my outcome?

6. Step out into the system’s edges – by being calm, hopeful and optimistic, to identify the transformative actions required to move towards and exploring new creative, inventive and innovative solutions for providing value in ways people appreciate and cherish.

What will I do next?

Engaging in a Looking Lab

As many of our ImagineNation community members know, I am currently writing a book on ‘Being Innovative.’ There is a whole chapter on developing pause power to help people engage what Christian Madsbjerg calls in his latest book “Look: How to Pay Attention in a Distracted World” (Riverhead Books) – a Looking Lab, to:

“Get away from your screens, turn off your notifications, go out into the wilds of reality, and look around. Let go of all filters—clichés, conventions, colour corrections, whatever they may be. Try to pay attention to the simple act of seeing.”

He reveals that “if we choose to look for them, there are invisible worlds all around us ready to reveal their magic. The seemingly mundane or average can appear extraordinary, but only if we take the time to notice and see it”.

This is a vital part of our remarkable human capacity to transform through the slow, patient act of observing, attending, noticing, replenishing, re-energizing, re-engaging, and re-booting to take the transformative actions that will help you make the world a better place and achieve your 21st-century growth and success differently.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, it is a collaborative, intimate, and profoundly personalised innovation coaching and learning program supported by a global group of peers over 9-weeks, and can be customised as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context. Please find out more about our products and tools.

Image Credit: Pixabay

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