Tag Archives: change

Diverge and Disrupt Your Way to Success

GUEST POST from Janet Sernack

I have earned my stripes as a rebellious maverick and serial misfit, who, until today, seldom feels content with complying with the status quo, especially when confronted by illogical, rules-bound, conventional, and conforming behaviors. My constant and disruptive search for new horizons has enabled me to make many professional changes and reinventions – from graphic to fashion designer, retail executive, design management consultant, culture and change management consultant, corporate trainer, group facilitator, executive, leadership and team coach, start-up entrepreneur, innovation coach, and award-winning blogger and author who has thrived by being different and disruptive. We need to reframe disruption to increase the possibilities for game-changing inventions and innovations to succeed in an uncertain and unstable future.

Through real-life experiences and by teaching, training, mentoring, and coaching others to learn, adapt, and grow by conquering high peaks and engaging in stimulating adventures, I have come to understand that being open to continuous disruption and constant reinvention is essential for survival and success in our chaotic and uncertain world.

This sense of restlessness continues to spark disruptive and creative changes in my life; as a result, it has taught me several key distinctions —being braver, daring, courageous, responsible, and accountable — throughout my forty-year professional career, which has spanned a period of being different and disruptive.

Being different and disruptive has allowed me to reach new inflection points, absorb new information, build new relationships, establish new systems and modalities, and elevate my confidence, capacity, and competence as an innovator through consulting, training, and coaching in innovation.

How does this link to being innovative?

This relates to innovation because when people impose barriers and roadblocks to innovation, they unconsciously inhibit and resist efforts to learn new ways of enacting constructive and creative change while being different and disruptive.

The crucial first step in managing this is to accept responsibility for recognizing and disrupting your internal structures, mental models, mindsets, and habitual behaviors.
The next step involves leveraging your cognitive dissonance to create cracks, positive openings, doorways, and thresholds, thus making space for profound changes that enable you to challenge accepted norms.
Finally, safely exit your comfort zone, unlearn, learn, and relearn variations in how you feel, think, and act to remain agile, adaptive, and innovative during uncertain and unstable times.

These three elements help you stand out and be disruptive, maximizing differences and diversity by fostering inquisitiveness and curiosity, and developing self-regulation strategies to manage your unconscious automatic reactions or reactive behaviors when faced with change imperatives, including digital transformation, cultural change programs, and innovation initiatives.

Being brave and different

Some of you come from learning environments that label students who challenge teachers or their learning processes as different, disruptive, and rebellious. These students are often punished, threatened, or ignored until they comply with the accepted norms and conform. This diminishes the possibilities and opportunities of maximizing diversity, difference, and disruption as catalysts for change and creativity in the classroom.

As a result, some individuals develop “negative anchors” due to being labelled as different or disruptive and learn how to act or speak to avoid their teacher’s displeasure and disapproval. This leads many to either rebel or adopt more compliant behaviors that keep them out of trouble. Those who choose to rebel miss the chance to benefit from the diversity and inclusion offered in the classroom and traditional education processes.

Only exceptional teachers and educators are curious and question why some individuals think or behave differently. Often labelled as “troublemakers,” these individuals tend to be alienated from the more compliant students, leading many “disruptive” students to fall by the wayside, unable to progress and achieve their full potential. Many of these “deviants” seek alternative ways of becoming socialized and educated. In contrast, others experience exclusion and social and intellectual alienation rather than maximizing the possibilities of being different and disruptive to the world.

Finding the courage to rebel.

Alternatively, many found the courage and resilience to persist in our rebellion and challenge the status quo. By being different, disruptive, and diverging from the norm, many of us changed our game and, ultimately, the world! People achieved this by thinking thoughts no one else considered and taking actions no one else pursued, flipping conventions on their heads and making the ordinary unexpected through difference and disruption.

The outdated labels and negative associations tied to being different and disruptive have become ingrained in the organizational mindset through schools and educational institutions. These continue to create paralyzing, fear-driven responses to embracing change and adopting innovation. This often hinders organizations from fully embracing people’s collective intelligence, developing the skills and maximizing the possibilities and creativity that disruption, diversity, inclusion, and difference present:

Diversity, inclusion, difference, and disruption are essential tools for thinking differently in ways that change the business landscape!
Disruptive, deviant and diverse teams that differ significantly and challenge the status quo can think the unthinkable, surprising the world with new inventions and unexpected solutions through their disruptive, collaborative, and creative thinking strategies, which are crucial for innovation success.

Being the disruptive change

Choosing the self-disruption path forces you to climb steep foothills of new information, relationships, and systems to take the first steps toward becoming the change you wish to see in the world.

Reframing Disruption

For many, even the word ” disruption ” is perceived as unfavorable and intimidating. When we were confronted at school by disruptive students, we would duck for cover to avoid the teacher’s wrath. Similarly, in group and team projects where one person opposes, argues, dominates the conversation, and doesn’t pay attention to or listen to anyone else’s opinions, we tend to stay silent and disengage from the discussion.

Many situations and problems require changes, upgrades, or removal of systems or processes, which disrupt the norm. The global pandemic significantly disrupted the traditional 9:00 am to 5:00 pm office workday, leading to the advantages of more flexible work environments where people have adapted to numerous challenges and forged a new working world.

This prompts us to reconsider how we might reframe disruption from its typical definition.

Original Definition of Disruption (Oxford Dictionary): “Disturbance or problems which interrupt an event, activity, or process.”“Radical change to an existing industry or market due to technological innovation” Reframing Disruption“An opening, doorway and threshold for intentionally disturbing or interrupting an event, activity, or process positively, constructively to effect radical changes that contribute towards the common good (people, profit and planet) differently.

Yet complacent, inwardly focused, conventional business methods result only in continuous or incremental disturbances or changes. In contrast, being different and safely disruptive to activate profound interruptions to business as usual is required to transform the business game.

Disruption without a positive, constructive, value-adding intent and relevant context makes people fearful and anxious. Many individuals have blind spots regarding how their fear-driven learning or survival anxieties negatively affect their effectiveness and productivity. They may even attempt to mask their fears and learning shortcomings by pretending to know things they don’t.

It starts with disrupting yourself.

Personal or self-disruption opens pathways for self-discovery, self-transformation, and innovation in a volatile and chaotic world where disruptive change is constant and inevitable.

This involves becoming emotionally energized and mentally stimulated by engaging in a journey of continuous discovery that maximizes the value and benefits of being different and disruptive. It includes a commitment to ongoing learning and a willingness to identify and take smart risks, reframe, and embrace constraints as catalysts for creative thinking. This approach involves failing fast to learn by doing, generating ground-breaking ideas, and taking unexpected and surprising right turns that lead to new ways forward. Particularly as we explore what AI can do and what it should do, we need to ensure that our courageous and rebellious traits support its development and applications to help build a brighter future for all.

Being different and disruptive shifts the needle, increasing the possibilities for game-changing reinventions and innovations. Co-creative relationships with AI can support us in restructuring and reimagining how we approach customers, markets, communities, and the world in unprecedented ways.

This is an excerpt from our upcoming book, Anyone Can Learn to Innovate, which is due for publication in late 2025.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack . It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over nine weeks. It can be customized as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem-focused, human-centric approach and emergent structure (Theory U) to innovation. It will also up-skill people and teams and develop their future fitness within your unique innovation context. Please find out more about our products and tools.

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Five Must Reads for 2025

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Five Must Reads for 2025

GUEST POST from Robyn Bolton

‘Tis the season for “year in review” and “top 10 lists.” As fun (and sometimes frightening) as it is to look back, it is just as fun (and sometimes frightening) to look ahead. After all, as innovators, that is what we naturally do. So, in anticipation of the year ahead, here are 5 Must Reads to make 2025 far more fun than frightening.

(listed in alphabetical order by author’s last name so I can’t be accused of playing favorites)

Pay Up! Unlocking Insider Secrets of Salary Negotiation by Kate Dixon

This book is for everyone, especially… people who want to earn what they deserve
This book solves the problem of…the black box that is compensation and the fear of negotiating for what you’re worth
This book creates value by… Outlining a step-by-step system to:
- Understand key terms and concepts and apply them to your situation
- Research the information you need to confidently and competently negotiate
- Know what to say and do (and NOT say or do) in the moment
Why I love this book: Full disclosure – Kate and I are friends, so I’ve had a front-row seat to her wisdom and humor (how many compensation books invoke Beyonce?) and the jaw-dropping impact she gets for her clients. I’ve even gifted this book to others because I know it works!

Disrupt Yourself: Putting the Power of Disruptive Innovation to Work by Whitney Johnson

This book is for everyone, especially… people who are rethinking their careers and are ready for change
This book solves the problem of… knowing how to start redefining your career (and yourself)
This book creates value by… Turning Clayton Christensen’s Theory of Disruption into four principles for self-disruption, including:
- Identifying your disruptive strengths
- Stepping backward or sideways to grow
- Patiently waiting for your career (and legacy) to emerge
Why I love this book: Two quotes: (1) “Disruption starts as an inside game” and (2) “Constraints can be the perfect remedy if you are having a difficult time.”

Live Big! A Manifesto for a Creative Life by Rochelle Seltzer

This book is for everyone, especially… people who want to experience daily joy and creativity
This book solves the problem of…feeling stuck in the day-to-day reality of life, uncertain whit how to begin, and afraid to make big, drastic changes
This book creates value by… Offering 20 tips for:
- Becoming a person who Lives Big, including slowing down, aligning to your purpose, and being patient
- Acting big, including listening to your intuition, embracing change, and carrying on
- Savoring the small joys of life, including the gorgeous design of the book
Why I love this book: Rochelle’s Discovery Dozen exercise is a game-changer. I learned this tool when she was my coach, and I have continued to use it for everything from naming my business, to deciding if/when/how to act on an opportunity, and writing articles.

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Steiner

This book is for everyone, especially... busy managers who want to be better people leaders
This book solves the problem of…balancing hands-on management with team empowerment and individual development
This book creates value by… Guiding you through seven questions that help you:
- Work less hard while having more impact
- Break cycles of team overdependence and workplace overwhelm
- Turn coaching and feedback from an occasional formal event into a daily habit
Why I love this book: A copy of the 7 questions sits just below my monitor, reminding me to be curious, dig deeper, and that every decision is a choice to do one thing and not another.

Readers Choice!

It’s audience participation time! In the comments below, drop YOUR recommendation for a 2025 Must Read.

Bonus points for telling us:

Who it’s for
Problem it solves
Value it creates
Why you love it

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You Are Doing Strategic Planning Wrong

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(According to Seth Godin)

You Are Doing Strategic Planning Wrong

GUEST POST from Robyn Bolton

It’s that time of year again – the annual ritual of strategic planning. But as Seth Godin points out in “How to Avoid Strategy Myopia,” we often mistake annual budgets and operational efficiency plans for true strategy. Strategies are not plans or guarantees; they’re informed choices to pursue possibilities that may or may not work.

Godin’s insights, while often associated with innovation, are fundamentally about strategy in its purest form. They challenge us to look beyond next quarter’s earnings and focus on transformative potential just beyond our current vision.

The Myth of “Strategic Planning”

Consider for a moment the last strategic planning session you attended. Was it dominated by discussions of cost-cutting measures, market share percentages, and incremental improvements? If so, you’re not alone. Many organizations focus on optimizing their current operations, behavior that is reinforced by the processes, templates, and forms required to secure next year’s funding.

However, as Godin warns, “When the boss demands a strategy that comes with certainty and proof, we’re likely to settle for a collection of chores, tasks, and tactics, which is not the same as an elegant, resilient strategy. To do strategy right, we need to lean into possibility.”

The Realities We Must Confront

Godin challenges us to confront several uncomfortable truths:

Today’s data doesn’t predict tomorrow: Executives rely heavily on easily measurable metrics based on false proxies when they make decisions. While these metrics provide a sense of control and comfort, they close our eyes to emerging opportunities and threats. When AT&T’s executives considered exiting the cell phone market in the 1980s, they turned to McKinsey to find data to inform their decision. Estimating that the total worldwide market for cell phones was 900,000, AT&T executives were comfortable exiting. It’s unknown if that comfort was worth the $11.5 billion AT&T spent to acquire McCaw Cellular in 1995.

Serving everyone serves no one: “Strategy myopia occurs when we fail to identify who we seek to serve and focus on what we seek to produce instead.” AMEN! True strategy begins with a deep understanding of our customers’ evolving needs, not just their current preferences. This requires empathy, foresight, and a willingness to challenge our assumptions. It also requires us to listen and act on what we hear from customers and not just from our bosses.

“All of the Above” is not an option: Strategy requires that we make choices and is as much about what we choose not to do as what we commit to doing. It requires the courage to say no to good opportunities in service of great ones. It requires facing your FOMO (Fear of Missing Out), loss aversion bias, and finding the courage to keep going.

5 Practical Steps You Can Take

If any of these sound familiar, it’s because they’re also innovation best practices.

Dedicate One Day per Month for Strategic Thinking: Set aside one full day each month for long-term strategic questions, free from the “Tyranny of Now.”
Cultivate Diverse Perspectives: Invite and listen to voices from different backgrounds, disciplines, and levels within the organization.
Embrace Small-Scale Experimentation: Run a series of small, low-cost, low-profile experiments instead of betting everything on a single initiative.
Redefine Success Metrics: Move beyond traditional financial metrics to include indicators of future potential, such as customer lifetime value and adaptability to change.
Foster a Culture of Questioning: Channel your inner two-year-old and ask “why” with genuine curiosity. Encourage your team to challenge assumptions because the most transformative strategies often emerge from questioning the status quo.

As we continue through this season of strategic planning, let’s challenge ourselves to think beyond the annual budget. Let’s envision the future we want to create and chart a course to get there. After all, in the words of Godin himself, “It doesn’t matter how fast you’re going if you’re headed in the wrong direction.”

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Why Reason Matters

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Why Reason Matters

GUEST POST from Robyn Bolton

How many times a day do you ask someone to do something? If you total all the requests you make of coworkers, family members, friends, people at restaurants and shops, and even strangers, the total is somewhere between 100 and 1 bazillion. Now, what if I told you that by including just one word in your request, the odds of receiving a positive response increase by 50%?

And no, that word is not “please.”

The real magic word

Harvard 1978. Decades before everyone had access to computer labs, home computers, and personal printers, students had to line up at the copy machine to make copies. You could easily spend hours in line, even if you only had a few copies to make. It was an inefficient and infuriating problem for students.

It was also a perfect research opportunity for Ellen Langer, a professor in Harvard’s Psychology Department.

Prof. Langer and her colleagues asked students to break into the line using one of three phrases:

“Excuse me, I have five pages. May I use the xerox machine?”
“Excuse me, I have five pages. May I use the xerox machine, because I have to make copies?”
“Excuse me, I have five pages. May I use the xerox machine, because I’m in a rush?”

The results were definitive and surprising. Students who used the first phrase were successful 60% of the time, but those who used the phrases with “because” were successful 93% and 94% of the time.

“Because” matters. The reason does not.

Note that in phrases two and three, the reason the student is asking to cut in line isn’t very good. You can practically hear the snarky responses, “Of course, you have to make copies; why else would you be at the copy machine?” or “We’re all in a rush,” and the request is denied.

But that didn’t happen.

Instead, the research (and hundreds of subsequent studies) showed that when the ask is simple or familiar, people tend to follow instructions or respond positively to requests without paying attention to what’s said, even if the instructions don’t make sense or the request disadvantages them in some way. Essentially, people hear “because,” assume it’s followed by a good reason and comply.

“Because” matters. How you use it matters more.

The power of “because” isn’t about manipulation or coercion. It’s about fostering a culture of transparency, critical thinking, and effective communication.

Taking the time to think about when and how to communicate the Why behind your requests increases your odds of success and establishes you as a strategic and thoughtful leader. But building your “Because’ habit takes time, so consider starting here:

Conduct a “Because” Audit: For one day, track your use of “because.” How many times do you make a request? How many times to you explain your requests with “because?” How many times do you receive a request, and how many of those include “because?” Simply noticing when “because” is used and whether it works provides incredible insights into the impact it can have in your work.

Connect your “Becauses” As leaders, we often focus on the “what” and “how” of directives, but the “why” is equally crucial. Take your top three strategic priorities for the quarter and craft a compelling “because” statement that clearly articulates the reasoning behind it. For instance, “We’re expanding into the Asian market because it represents a $50 billion opportunity that aligns perfectly with our core competencies.” This approach not only provides clarity but also helps in rallying your team around a common purpose.

Cascade the “Because” Habit: Great leaders don’t just adopt best practices; they institutionalize them. Challenge your direct reports to incorporate “because” into their communications. When they bring you requests, ask them for the “because” if they don’t offer it. Make it a friendly competition and celebrate people who use this technique to drive better outcomes.

Tell me how you’ll start because then you’re more likely to succeed.

(see what I did there?)

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Innovation Mythbusters – Top 5

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Innovation Mythbusters - Top 5

GUEST POST from Janet Sernack

Amazingly Fabulous Tools is an award-winning, entrepreneurial market leader in the global machine engineering industry. The ambitious and proactive CEO Charlie Chaps invested in dispatching a Terrific Team of Enthusiastic Engineers to Silicon Valley to research, investigate, and report on how to capture and emulate the critical ingredients of its “secret innovative sauce.” Upon their return, the Terrific Team of Enthusiastic Engineers created and shared a beautiful, illustrated PowerPoint presentation with the board despite secretly knowing and passively avoiding saying that Amazingly Fabulous Tools could not replicate what they had discovered, primarily due to how the top five innovation myths clandestinely operated in the organization.

The Corporate Antibodies

This is due to their overt experience with the organization’s “innovation antibodies,” which cause an organization to resist change and protect the status quo. These antibodies consist of rigid people and inconsistent processes that extinguish a new idea as soon as it begins to course through the organization. In the Amazingly Fabulous Tool company, most people, especially the founders and the board, unconsciously and powerfully neutralized any forces that threatened to destabilize the company’s current state and stunt its growth by shutting down the fresh ideas and unconventional thinking their company badly needed.

Charlie Chaps built a fantastic, largely incomprehensible strategic plan with a BHAG, strategic goals, and sets of individual KPIs. This plan provided concrete evidence that reassured the board that the company was taking action to sustain its leadership position in the market and would take the business to the next level by growing its ROI. It also aimed to leverage the collective genius of its owners, Bob the Brave Builder and Eric the Energetic Entrepreneur, to ensure a legacy was left no matter who was at the helm.

The Innovation Culture Diagnostic Findings

A quantitative and qualitative cultural diagnostic revealed that people lacked permission, safety, and trust to speak up, rock the boat and challenge the status quo. It also showed that the organization lacked rigor in its process disciplines and a focus on developing its people’s capabilities.

It also revealed that Amazingly Fabulous Tools was secretly driven by its founders’ and sales directors’ self-interest and greed due to the highly competitive profit-share sales model. Not by an obligation and commitment to creating, inventing, designing, and delivering disciplined, innovative process improvements, products, and services that their customers purchased and did not appreciate and cherish.

This was a stark contradiction and barrier to the company’s ability to sustain its enviable global reputation. Finally, people believed that Charlie Chaps’ fantastic strategic plan, BHAG, goals, and KPIs were confusing and disconnected from the organization’s current reality and would not produce a collaborative and innovative organization.

So, they did not accept or apply the plan and kept safe by conducting business as usual.

The Top Five Innovation Myths

Because the corporate antibodies revealed that people unanimously believed each of the key myths, including:

Myth # 1: Innovation is a solo activity; people believe that ” only the owners can innovate.”
The Brutal Truth: Innovation is impossible without inclusion and collaboration, which are achieved through practical and disciplined teaming and networking.

Myth #2: Innovation is top-down; people believed they were not responsible or accountable for planning and were forced to be reactive. “The planning is difficult, that is for sure, because we are firefighting all the time, and that goes back to the frustration of not having enough time to do what needs to get done…and resources and …tools.”
The Brutal Truth: When people have the permission and safety to challenge the status quo, make mistakes, and are trusted to learn through experimentation, innovation can emerge anywhere in an organization, or team.

Myth #3: Innovation is about the newest thing; people believed that radical innovation was needed when agility was the problem; “The scary thing is our key competitor is getting more flexible (agile); we’re just getting more reliable (stable). It’s the stupid things that are so annoying. It’s the embarrassing things.”
The Brutal Truth: Innovation is guided by its strategic intent. It can be incremental, continuous, radical, breakthrough, disruptive, or differentiated, as there is no one best way of innovating.

Myth # 4: Innovation can’t be taught; people believed that they did not have to learn to improve or innovate when they encountered quality issues continuously; “A lot of times, it’s not because the customer wants the machine tomorrow but because we want to ship it tomorrow because we want to get it off the floor, we want to meet numbers, we want the cash. We usually drive the time frame and rush it out the door, creating many internal problems. It also creates problems externally with the customer when they think they’re getting a machine fully intact, but half its parts are missing….”
The Brutal Truth: Innovators are not born and are made. Anyone can learn to innovate,

Myth #5: You can’t force innovation; people were dis-empowered and did not take responsibility for influencing their environment to provide order and discipline; “It’s a traffic jam. That’s what we’ve got. It’s a traffic jam. Cars sitting bumper to bumper look like they are gridlocked. It represents the log jam of our activities. Where people are trying to push so many activities through two lanes of traffic when we’ve got six lanes worth of traffic.”
The Brutal Truth: Innovation can emerge when people have a sense of urgency, understand, and are motivated to engage in necessary, high-impact cultural and organizational change.

People must be prepared for it, change-ready and receptive, and intentionally pulled towards a compelling and desired future within an equalized environment that balances chaos and creativity with rigidity and discipline through rigorous planning.

The real costs to the organization

People believed that “This business makes money despite itself. There is potential to be truly great”. This was the most significant innovation antibody because there was no sense of urgency or even a financial or growth necessity to innovate. The company was quite comfortable with the status quo and had no reason to shift its habitual and unconscious comfort zone in ways that people and organizations must do to innovate because it involves being ready and receptive to mega-changes.

The significant investment in sending the Terrific Team of Enthusiastic Engineers to Silicon Valley sadly remained in the mythical realm of Innovation Dreamland.

So, lacking focus, discipline and rigor, the group of seriously qualified and intelligent engineers knowingly consistently dispatched faulty million-dollar machines to highly valued, global customers.

The cost of rework and brand erosion were considerable.

These machines required considerable analysis, problem-solving, and rework upon their return. Their costs were not recorded as repairs, causing the engineering division to be consistently over budget. Charlie Chaps reacted by restricting its budget and inhibiting its investment in critical research and development, which is needed to create, invent, and innovate to repair and sustain its global reputation as an innovator.

Innovation Dreamland remained a mythical and magical fantasy in Amazingly Fabulous Tools.

Sadly, the organization failed to shift its focus from challenge to opportunity because it could not resolve the corporate antibodies (implicit killers), remove the roadblocks, break down the internal cultural barriers to innovation and develop the agility necessary to become both a people-centric and customer-centric organization.

It lost an opportunity to make innovation a daily habit for everyone by failing to embed it in its organization as a way of life. It needed to empower, enable, and equip its talented, experienced and motivated people with the emotional energy, change, cognitive, and innovation agility to expose, challenge and resolve the underlying corporate antibodies.

It did not prioritize customer satisfaction and keep its promises by creating, inventing, and innovating high-value, quality products and services that improve the quality of their lives that are appreciated and cherished.

Many transformations and change-led innovation initiatives designed as strategic interventions fail due to a lack of alignment between strategy, structure, processes, and human skills, resulting in unproductive actions and poor human behaviors.

This is a short section from Chapter One of our new book, “Conscious Innovation – Empowering People to Be, Think and Act Differently in a Constantly Changing World”, which will be published in 2025.

Find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, it is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks, and can be customized as a bespoke corporate learning program.

Image Credit: Wikimedia Commons

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Don’t Listen to the ‘We Can’t Do That’ Lie

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These Are the Truths

Don't Listen to the 'We Can't Do That' Lie

GUEST POST from Robyn Bolton

How many times have you proposed a new idea and been told, “We can’t do that?” Probably quite a few. My favorite memory of being told, “We can’t do that,” happened many years ago while working with a client in the publishing industry:

Client: We can’t do that.

Me: Why?

Client: Because we already tried it, and it didn’t work.

Me: When did you try it?

Client: 1972

Me: Well, things certainly haven’t changed since 1972, so you’re right, we definitely shouldn’t try again.

I can only assume they appreciated my sarcasm as much as the idea because we eventually did try the idea, and, 30+ years later, it did work. But the client never would have enjoyed that success if my team and I had not seen through “we can’t do that” and helped them admit (confess) what they really meant.

Quick acknowledgment

Yes, sometimes “We can’t do that” is true. Laws and regulations define what can and can’t be done. But they are rarely as binary as people make them out to be. In those gray areas, the lie of “we can’t do that” obscures the truth of won’t, not able to, and don’t care.

“I won’t do it.”

When you hear “can’t,” it usually means “won’t.” Sometimes, the “won’t” is for a good reason – “I won’t do the dishes tonight because I have an urgent deadline, and if I don’t deliver, my job is at risk.” Sometimes, the “won’t” isn’t for a good reason – “I won’t do the dishes because I don’t want to.” When that’s the case, “won’t” becomes “can’t” in the hope that the person making the request backs off and finds another solution.

For my client, “We can’t do that” actually meant, “I won’t do that because it failed before and, even though that was thirty years ago, I’m afraid it will fail again, and I will be embarrassed, and it may impact my reputation and job security.”

You can’t work with “can’t.” You can work with “won’t.” When someone “won’t” do something, it’s because there’s a barrier, real or perceived. By understanding the barrier, you can work together to understand, remove, or find a way around it.

“I’m not able to do it.”

“Can’t” may also come with unspoken caveats. We can’t do that because we’ve never done it before and are scared. We can’t do that because it is outside the scope of our work. We can’t do that because we don’t know how.

Like “won’t,” you can work with “not able to” to understand the gap between where you are now and where you want to go. If it’s because you’re scared of doing something new, you can have conversations to get smarter about the topic or run small experiments to get real-world learnings. If you’re not able to do something because it’s not within your scope of work, you can expand your scope or work with people who have it in their scope. If you don’t know how, you can talk to people, take classes, and watch videos to learn how.

“I don’t care.”

As brave as it is devastating, “we can’t do that” can mean “I don’t care enough to do that.”

Executives rarely admit to not caring, but you see it in their actions. When they say that innovation and growth are important but don’t fund them or pull resources at the first sign of a wobble in the business, they don’t care. If they did care, they would try to find a way to keep investing and supporting the things they say are priorities.

Exploring options, trying, making an effort—that’s the difference between “I won’t do it” and “I don’t care.” “I won’t do that” is overcome through logic and action because the executive is intellectually and practically open to options. “I don’t care” requires someone to change their priorities, beliefs, and self-perception, changes that require major personal, societal, or economic events.

Now it’s your turn to tell the truth

Are you willing to ask the questions to find them?

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Humanizing Agility

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Humanizing Agility

GUEST POST from Janet Sernack

Like many others, I invested time in isolation during the pandemic to engage in various online learning programs. As a highly credentialed coach to many global Agile and SCRUM leaders in major international and local organizations, I enrolled in an Agile coach certification program and enthusiastically attended all daily sessions. It was a disastrous learning experience, verifying my perception of the Agile community’s focus on a prescriptive rules-driven process to agility. The Agile Manifesto’s highest priority is satisfying customers through the early and continuous delivery of valuable software; only two of the 12 principles mention people – “Business people and developers must work together daily throughout the project” and “the best architectures, requirements, and design emerge from self-organizing teams.” So, with this in mind, what might be some of the benefits of integrating a technological and process-driven disciplined approach towards humanizing agility?

I am a conceptual and analytical thinker, an entrepreneur, and an innovator who is acknowledged as a global thought leader on the people side of innovation. I also teach, mentor, and coach people to be imaginative, inquisitive, and curious, always asking many open questions. I empower, enable, and equip them to become change-agile, cognitively, and emotionally agile and develop their innovation agility. The presenters responded to my method of inquiry by assuming that I knew nothing about Agile despite knowing nothing about my background.

As a result, they failed to certify me without communicating or consulting with me directly, despite my meeting all of the course evaluation criteria and having more than 10,000 hours of facilitation and more than 1,000 hours of coaching experience on the people side of change. I also have a comprehensive background in humanizing total quality management, continuous improvement, and start-up methodologies in major organizations.

I contacted the training company and challenged their decision, only not to be “heard” and be paid lip service when confronted by a rigid, linear, conventional, disconnected approach to agility and its true role and capability in catalysing change, innovation and teaming.

This is especially true considering the senior SCRUM and Agile leaders I was coaching at the time experienced very few problems with Agile’s disciplined process and technological side. They specifically requested coaching support to develop strategies to resolve their monumental challenges and complex issues involving “getting people to work together daily” and operating as “self-organizing teams.” How do they go about humanizing agility?

Making sense of agility

Despite my disappointment, I bravely continued researching how to make sense of agility and link and integrate it with the people side of change, innovation, and teams. I intended to enable leaders to execute agile transformation initiatives successfully by combining a human-centered approach to agile software development through humanizing agility.

Agility refers to a leader, team, or organization’s ability to make timely, effective, and sustained changes that maintain superior performance. According to Pamela Myer’s book “The Agility Shift”, – an agility shift is the intentional development of the competence, capacity and confidence to learn, adapt and innovate in changing contexts for sustainable success. We have incorporated this approach into our innovation learning and coaching curriculum at ImagineNation™ and iterated and pivoted it over the past 12 years in empowering, enabling and equipping people to become “agility shifters” by humanizing agility.

Humanizing agility differently

Agility can be humanized and expanded to include change, cognitive, innovation, and organizational agility, all powerfully fueled by people’s emotional energy. This is fundamental to achieving success through non-growth or growth strategies and delivering equitable and sustainable outcomes that will make the world a better place for all humanity.

It involves identifying pivots, unlearning, learning, and relearning, embracing new approaches, frameworks, and tools, and developing new 21st-century mindsets, behaviors, and skills.

Humanizing agility involves empowering, enabling, and equipping people to be, think and act differently autonomously and competently, especially in the conflicted, chaotic, unstable post-COVID world of emerging unknowns.

Like innovation, agility is contextual.

Humanizing agility supports people to adapt, grow and thrive, become nimble by enabling:

Teams to deliver product releases as shorter sprints to collect customer feedback to iterate and pivot product development.
Leaders, teams, and organizations respond quickly and adapt to market changes, internally and externally.
People must think and feel and be able to quickly make intentional shifts to be effective, creative, inventive, and innovative in changing contexts.

That empowers, enables and equips people with the mindsets, behaviors, and skills to adapt, grow, and thrive by developing their confidence, capacity, and competence to catalyze and mobilize their power to move quickly and easily, think creatively and critically to make faster decisions and solve complex problems with less effort.

Humanizing Agility – The Five Elements

1. Emotional energy

Emotional energy is the catalyst that fuels creativity, invention, and innovation.

Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative thinking strategies in partnership with AI.

Emotional energy catalyses people’s intrinsic motivation, conviction, hope, positivity, and optimism to approach their world purposefully, meaningfully, and differently.

When people are true to their calling, they make extra efforts and are healthier, which positively impacts their well-being and improves their resilience.

2. Change agility

Change agility is the ability to anticipate, respond, be receptive, and adapt to constant and accelerating change in an uncertain, unstable, conflicted world.

It involves developing a new perspective of change as a continuous, iterative, and learning process that has to be embedded in every action and interaction, not a separate standalone process.

Requiring the development of new mental models, states, traits, mindsets, behaviors, and skills to drive business and workforce outcomes that are critical for an organization to survive and thrive through any change.

Change becomes an ongoing opportunity, not a threat or liability, and humanizing agility in the context of change agility is a core 21st-century competency for leaders, teams and coaches.

3.Cognitive agility

Cognitive agility is the extent to which people can adapt and shift their perspectives and thought processes when doing so leads to more positive outcomes.

Cognitive agility refers to how flexible and adaptive people can be with their thoughts in the face of change, uncertain circumstances, and random and unexpected events and situations. Being cognitively agile helps people break down their neuro-rigidity and eliminate any core fixed mindsets; it supports their neuro-plasticity and develops a growth mindset and ability to perceive the world through multiple lenses and differing perspectives.

Humanizing agility in the context of cognitive agility enables people to make sense of and understand the range of challenges, problems, and paradoxes at the deeper systemic and surface levels, preparing them for smart risk-taking, effective decision-making, and intelligent problem-solving.

4.Innovation agility

Innovation agility is the extent to which people develop the courage, compassion and creativity to safely deep-dive into and dance with cognitive dissonance—to passionately, purposefully, and apply creative tension and develop neuro-elasticity, to play in the space where possibility lives—between the present state and the desired creative, inventive, and innovative outcome.

To empower, engage, and enable people to use their human ingenuity and harness their collective intelligence to be innovative in the age of AI by adapting and growing in ways that add value to the quality of people’s lives, which is appreciated and cherished.

5.Organizational and leadership agility

Organizational agility involves developing an ability to renew itself, adapt, innovate, change quickly, and succeed in a rapidly changing, uncertain and unstable operating environment. It requires a paradoxical balance of two things: a dynamic capability, the ability to move fast—speed, nimbleness, responsiveness and stability, and a stable foundation—a platform of things that don’t change to provide a rigorous and disciplined pillar.

Organizations and leaders prioritizing humanizing agility also prioritize differing and creative ways of being, thinking and acting. They maintain their strength by focusing on their core competencies while regularly stretching themselves for maximum flexibility, adaptiveness and resilience.

Finally…. Imagine humanizing agility

Imagine what you could do and the difference we could make to people, customers, organizations, communities and the world by humanizing agility in ways that embrace and embody the five elements of agility to harness the human ingenuity and people’s collective intelligence guide vertical, horizontal and transformational changes the world and humanity need right now.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks. It can be customized as a bespoke corporate learning program.

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Why Modifying This One Question Changes Everything

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Why Modifying This One Question Changes Everything

GUEST POST from Robyn Bolton

You know that asking questions is essential. After all, when you’re innovating, you’re doing something new, which means you’re learning, and the best way to learn is by asking questions. You also know that asking genuine questions, rather than rhetorical or weaponized ones, is critical to building a culture of curiosity, exploration, and smart risk-taking. But did you know that making a small change to a single question can radically change everything for your innovation strategy, process, and portfolio?

What is your hypothesis?

Before Lean Startup, there was Discovery-Driven Planning. This approach, first proposed by Columbia Business School professor Rita McGrath and Wharton School professor Ian MacMillan in their 1995 HBR article, outlines a “planning” approach that acknowledges and embraces assumptions (instead of pretending that they’re facts) and relentlessly tests them to uncover new data and inform and update the plan.

It’s the scientific method applied to business.

How confident are you?

However, not all assumptions or hypotheses are created equal. This was the assertion in the 2010 HBR article “Beating the Odds When You Launch a New Venture.” Using examples from Netflix, Johnson & Johnson, and a host of other large enterprises and scrappy startups, the authors encourage innovators to ask two questions about their assumptions:

How confident am I that this assumption is true?
What is the (negative) impact on the idea if the assumption is false?

By asking these two questions of every assumption, the innovator sorts assumptions into three categories:

Deal Killers: Assumptions that, if left untested, threaten the idea’s entire existence
Path-dependent risks: Assumptions that impact the strategic underpinnings of the idea and cost significant time and money to resolve
High ROI risks: Assumptions that can be quickly and easily tested but don’t have a significant impact on the idea’s strategy or viability

However, human beings have a long and inglorious history of overconfidence. This well-established bias in which our confidence in our judgment exceeds the objective (data-based) accuracy of those judgments resulted in disasters like Chernobyl, the sinking of the Titanic, the explosions of the Space Shuttle Challenger and Discovery, and the Titan submersible explosion.

Let’s not add your innovation to that list.

How much of your money are you willing to bet?

For years, I’ve worked with executives and their teams to adopt Discovery-Driven Planning and focus their earliest efforts on testing Deal Killer assumptions. I was always struck by how confident everyone was and rather dubious when they reported that they had no Deal Killer assumptions.

So, I changed the question.

Instead of asking how confident they were, I asked how much they would bet. Then I made it personal—high confidence meant you were willing to bet your annual income, medium confidence meant dinner for the team at a Michelin-starred restaurant, and low confidence meant a cup of coffee.

Suddenly, people weren’t quite so confident, and there were A LOT of Deal Killers to test.

Make it Personal

It’s easy to become complacent in companies. You don’t get paid more if you come in under budget, and you don’t get fired if you overspend. Your budget is a rounding error in the context of all the money available to the company. And your signing authority is probably a rounding error on the rounding error that is your budget. So why worry about ten grand here and a hundred grand there?

Because neither you, your team, nor your innovation efforts have the luxury of complacency.

Innovation is always under scrutiny. People expect you to generate results with a fraction of the resources in record time. If you don’t, you, your team, and your budget are the first to be cut.

The business of innovation is personal. Treat it that way.

How much of your time, money, and reputation are you willing to risk? What do you need your team to risk in terms of their time, money, and professional aspirations? How much time, money, and reputation are your stakeholders willing to risk?

The answers change everything.

Image credit: Pixabay

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ISO Innovation Standards

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The Good, the Bad, and the Missing

ISO Innovation Standards

GUEST POST from Robyn Bolton

In 2020, the International Standards Organization, most famous for its Quality Management Systems standard, published ISO 56000, Innovation Management—Fundamentals and Vocabulary. Since then, ISO has released eight additional innovation standards.

But is it possible to create international standards for innovation, or are we killing creativity?

That’s the question that InnoLead founder and CEO Scott Kirsner and I debated over lunch a few weeks ago. Although we had heard of the standards and attended a few webinars, but we had never read them or spoken with corporate innovators about their experiences.

So, we set out to fix that.

Scott convened an all-star panel of innovators from Entergy, Black & Veatch, DFW Airport, Cisco, and a large financial institution to read and discuss two ISO Innovation Standards: ISO 56002, Innovation management – Innovation management systems – Requirements and ISO 56004, Innovation Management Assessment – Guidance.

The conversation was honest, featured a wide range of opinions, and is absolutely worth your time to watch.

Here are my three biggest takeaways.

The Standards are a Good Idea

Innovation doesn’t have the best reputation. It’s frequently treated as a hobby to be pursued when times are good and sometimes as a management boondoggle to justify pursuing pet ideas and taking field trips to fun places.

However, ISO Standards can change how innovation is perceived and supported.

Just as ISO’s Quality Management Standards established a framework for quality, the Innovation Management Standards aim to do the same for innovation. They provide shared fundamentals and a common vocabulary (ISO 56000), requirements for innovation management systems (ISO 56001 and ISO 56002), and guidance for measurement (ISO 56004), intellectual property management (ISO 56005), and partnerships (ISO 56003). By establishing these standards, organizations can transition innovation from a vague “trust me” proposition to a structured, best-practice approach.

The Documents are Dangerous

However, there’s a caveat: a little knowledge can be dangerous. The two standards I reviewed were dense and complex, totaling 56 pages, and they’re among the shortest in the series. Packed with terminology and suggestions, they can overwhelm experienced practitioners and mislead novices into thinking they have How To Guide for success.

Innovation is contextual. Its strategies, priorities, and metrics must align with the broader organizational goals. Using the standards as a mere checklist is more likely to lead to wasted time and effort building the “perfect” innovation management system while management grows increasingly frustrated by your lack of results.

The Most Important Stuff is Missing

Innovation is contextual, but there are still non-negotiables:

Leadership commitment AND active involvement: Innovation isn’t an idea problem. It’s a leadership problem. If leadership delegates innovation, fails to engage in the work, and won’t allocate required resources, you’re efforts are doomed to fail.
Adjacent and Radical Innovations require dedicated teams: Operations and innovation are fundamentally different. The former occurs in a context of known knowns and unknowns, where experience and expertise rule the day. The latter is a world of unknown unknowns, where curiosity, creativity, and experimentation are required. It is not reasonable to ask someone to live in both worlds simultaneously.
Innovation must not be a silo: Innovation cannot exist in a silo. Links must be maintained with the core business, as its performance directly impacts available resources and influences the direction of innovation initiatives.

These essential elements are mentioned in the standards but are not clearly identified. Their omission increases the risk of further innovation failures.

Something is better than nothing

The standards aren’t perfect. But one of the core principles of innovation is to never let perfection get in the way of progress.

Now it’s time to practice what we preach by testing the standards in the real world, scrapping what doesn’t work, embracing what does, and innovating and iterating our way to better.

Image credit: Pixabay

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Five Keys to Company Longevity

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Five Keys to Company Longevity

GUEST POST from Robyn Bolton

The quest for immortality is as old as humankind. From King Gilgamesh in 2100 BCE to Jeff Bezos and Larry Page, the only thing that stops our pursuit of longevity is death. So why don’t we apply this same verve and vigor to building things that last forever? Why don’t we invest in corporate longevity?

Consider this—in the last 80 years, human life expectancy increased by almost 30% while corporate life expectancy declined by almost 500%. Other research indicates that the average company’s lifespan on the S&P 500 Index dropped from 60 years in 1960 to just under 15 years in 2024.

We spend billions on products to slow, stop, and even reverse aging. Yet, according to the New York Times, there are just seven keys to living longer.

Could achieving corporate longevity possibly be just as simple?

Yes.

Here are five keys to corporate longevity.

1. Take care of yourself today AND invest for tomorrow

We all know what we should do to stay healthy. But one night, you don’t sleep well, and hearing your 5:00 am alarm is physically painful. What harm is there in skipping just one workout? At work, you had a bad quarter, so cutting the research project or laying off the innovation team seems necessary. After all, if you don’t save today, there won’t be a tomorrow, right?

Right. But skipping workouts becomes a habit that can bring your retirement plans crashing down. Just like cutting investments in R&D, innovation, and next-gen talent makes keeping up with, adapting, and growing in a rapidly changing world impossible.

2. Build and nurture relationships. Inside AND outside your company

According to the Harvard Study of Adult Development, strong relationships lead to happier and healthier lives and are the biggest predictor of well-being. Turns out relationships are also good for business.

Strategic alliances and partnerships directly grow revenue. For example, 95% of Microsoft’s commercial revenue comes from its partner ecosystem. Starbucks’ collaboration with Nestle allowed the coffee chain to expand its presence in people’s lives while Nestle gained access to a growing category without the cost of building its own brand. There’s a reason that Andreessen Horowitz declared partnerships a “need to have” in today’s world.

3. Everything in moderation

Toddlers are the only people more distracted by shiny objects than executives. Total Quality Management. Yes, please. Disruptive Innovation. Absolutely. Agile. Thank you, I’ll take two.

Chasing new ideas isn’t wrong. It’s how you chase them that’s dangerous. Uprooting your existing processes and forcing everyone to immediately adopt Agile is the corporate equivalent of a starvation diet. You’ll see immediate improvements, but long-term, you’ll end up worse off.

4. Eliminate bad habits (and bad people)

“The culture of any organization is shaped by the worse behavior the leader is willing to tolerate.”

Read that again. Slowly.

To live longer, stop engaging in, tolerating, and justifying bad habits. To make your company live longer, stop tolerating and justifying people and behaviors that contradict your company’s culture. Eliminating bad behavior is tough, but it’s the only way to get to your goal. In life and in business.

5. Rest

Getting 7-8 hours of sleep a night adds years to your life. Less than five hours doubles your dementia risk. More sleep also boosts your productivity and creativity at work.

The latest example of rest’s power is the four-day workweek. In 2022, 61 UK companies adopted it without any changes in pay. Two years later, 54 still have the policy, and over 30 made it permanent. Other companies, like Microsoft in Japan, reported productivity increases of more than 40%.

What will you unlock with these keys?

As a leader, you have the power to build a legacy and a company that thrives for generations. But that only happens if you channel the same energy into achieving corporate longevity that you put into pursuing a longer, healthier life.

By embracing the keys of corporate longevity—caring for today while investing in tomorrow, nurturing relationships, practicing moderation, eliminating bad habits, and prioritizing rest—you’ll build businesses that endure.

The journey to corporate immortality starts with a single step. What’s yours?

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