Save Until November 30, 2025 on the Softcover and eBook
📢 Attention Change Agents: Master the Art of Transformation with Charting Change!
As a Human-Centered Change and Innovation professional, I’ve seen firsthand how often brilliant initiatives falter because they neglect the most critical element: the people. That’s why I created the Human-Centered Change methodology and the Change Planning Canvas™ — a collaborative, visual approach to making change stick.
I’m thrilled to announce that the Second Edition of my best-selling book, Charting Change: A Visual Toolkit for Making Change Stick, is now available for the incredibly low price of just $17.99 for the softcover (FREE shipping worldwide) and eBook versions directly from my publisher! Don’t miss this opportunity to acquire an essential toolkit that will transform how you lead.
🛠️ Your Benefits: A New and Expanded Toolkit for Success
The Second Edition isn’t just a reprint; it’s a major expansion, born from user feedback and the accelerating pace of today’s business environment. When you grab your copy, you are investing in a comprehensive, practical guide that will help you beat the painful 70% change failure rate.
1. Expanded Coverage on Critical Modern Topics
I’ve added four new chapters to equip you for the complex, interconnected challenges of the 21st-century organization:
Architecting for Change: Learn how organizational design and business architecture work together to create a flexible, resilient structure, rather than just forcing change onto a rigid system.
Systems Thinking: Understand that change doesn’t happen in a vacuum. You’ll gain a holistic view of your organization as a complex system, allowing you to anticipate and manage ripple effects.
Digital Transformation: Get a clear roadmap for executing successful digital shifts that are human-centered—focusing on customer and employee experience, not just the technology.
Building a Continuous Change Culture: Move beyond one-off projects and discover how to hard-wire organizational agility into your DNA, making your company a learning machine ready for the future.
2. Access to the Core Change Planning Toolkit
Every book purchase grants you a complimentary Basic License to the Change Planning Toolkit™! This is invaluable, providing you with access to 26 of my 70+ frameworks and visual tools as downloadable, large-format PDFs, including:
The Change Planning Canvas™: A single, collaborative visual tool that gets everyone literally on the same page for discussing and planning the variables that influence your change effort.
Visual Guides and Worksheets: Practical, easy-to-use frameworks to visualize the current state, envision the desired state, identify benefits, and segment your audience.
3. Practical, Collaborative, and Visual Execution
Charting Change is designed to be a field guide, not a theoretical text. You will learn how to:
Drive Buy-in and Alignment: Use visual, collaborative techniques to draw out hidden assumptions and landmines early, ensuring stakeholders are aligned and committed.
Measure and Manage Readiness: Employ new visual tools, like the Organizational Agility Framework, to effectively assess your team’s and organization’s readiness for change and transition.
Overcome Resistance: Learn practical strategies for identifying and working with the people side of change, turning passive resistors into active supporters.
Build a Common Language: Establish a shared vocabulary and vision for change implementation across your entire organization, increasing the likelihood of success.
For less than the price of lunch, you can acquire the blueprint for successful, human-centered change. Stop betting on the 30% chance of success and start charting your path to transformation today!
Ready to transform your organization and your career?
📢 Grab your softcover or eBook copy of the Second Edition of Charting Change now for just $17.99 with FREE shipping worldwide included!
*This offer is valid for selected English-language Springer, Palgrave & Apress selected softcover books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles, and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. This promotion applies exclusively to selected titles with a list price of up to £/$/€/₣80. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates.
This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations, please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.
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My publisher is having a holiday flash sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling bookCharting Change for 50% off to arm yourself with the very best tools for 2025 change planning!
When you buy the hardcover version of my book directly from the publisher you get FREE SHIPPING worldwide!
I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:
Beat the 70% failure rate for change programs
Quickly visualize, plan and execute change efforts
Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.
SPECIAL BONUS: For a limited time you can also get a hardcover copy of my first best-selling book Stoking Your Innovation Bonfire on Amazon at a nice discount off the cover price – currently 44% OFF while supplies last!
*This offer is valid for English-language Springer, Palgrave & Apress books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.
My publisher is having a holiday flash sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling bookCharting Change for 30% off to slide nicely into the Christmas stocking of someone you love or to arm yourself with the very best tools for 2025 change planning!
When you buy the hardcover version of my book directly from the publisher you get FREE SHIPPING worldwide!
I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:
Beat the 70% failure rate for change programs
Quickly visualize, plan and execute change efforts
Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.
BONUS OFFER: Until the end of December 31, 2024 you can also save 30% off the regular price of a Change Planning Toolkit™ v13 – Commercial License (Annual), a $369.99 value available for $99.99/year per user, meaning that until the end of the year you can get access to the 70+ tools for all of 2025 for $69.99 using the code HOL30.
ADDITIONAL BONUS: For a limited time you can also get a hardcover copy of my first best-selling book Stoking Your Innovation Bonfire on Amazon at a nice discount off the cover price – currently 50% OFF while supplies last!
*This offer is valid for English-language Springer, Palgrave & Apress books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.
November 10, 2023 from 8:30-11:30 AM in Issaquah, WA
Wow! Crazy news!
In honor of Veterans Day I will be giving away up to 20 copies of my bestselling book Charting Change at the East Lake Sammamish Starbucks tomorrow, November 10, 2023 from 8:30am-11:30am until the last copy in the box is gone. That’s about $1,000 worth of books.
Usually people give Veteran’s like me a thank you offer. But, I thought I would flip it around to help spread the benefits of the human-centered change methodology even farther and wider for the benefit of non-profit, for-profit and governmental organizations looking to plan and execute transformations and change initiatives.
Here is a map of the Starbucks location where I will be giving away the books:
I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:
Beat the 70% failure rate for change programs
Quickly visualize, plan and execute change efforts
Deliver projects and change efforts on time
Accelerate implementation and adoption
Get valuable tools for a low investment
REMINDER: I will be at this Starbucks from 8:30am-11:30am or until the twenty (20) books are gone ($49.99 retail value each).
SPECIAL BONUS: Whether you stop by to grab a copy of the book, or already have one, anyone who stops by and leaves their business card or email address will be entered into a drawing to win one of two (2) LIFETIME Change Planning Toolkit™ licenses (a $36,999 value with a discounted retail price of $999.99/each).
Additional reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase. Annual toolkit licenses are available for as little as $99.99/year (there are site/city/state/country licenses as well).
At least until I appeared recently on the Business Ninja podcast hosted by WriteForMe, a modern content marketing company that helps their clients achieve their growth goals by telling their story across the Internet and social media.
I had the pleasure of speaking with Andrew Lippman for the podcast, which is available as a traditional audio podcast (on this link or via your favorite podcast provider) or as a YouTube video which I’ve embedded right here:
In this conversation we explore how the Human-Centered Change methodology and the Change Planning Toolkit came to be, and how the collection of more than seventy (70+) tools was designed to be used visually, collaboratively either in person using posters and sticky notes, or virtually using digital sticky notes in a tool like Miro, Mural, LucidSpark, or Microsoft Whiteboard.
Don’t plan a change effort by starting with a blank Project Charter but instead get everyone literally all the same page for change. Using the Change Planning Toolkit employs more modern ways of working instead of legacy methods and by design will lead to increased buy-in, alignment and momentum towards your change or transformation goals.
We also explore the topic of change resistance and how to overcome it, and some of the tools that are part of the human-centered change methodology that help you in this quest. And, my conversation with Andrew also touches on the next set of tools that I’ll be introducing soon, which come together to form the FutureHacking™ methodology.
Finally, the podcast also dives into my origin story, just in case you’re curious who this Braden Kelley guy is and the journey that has brought me to you!
I hope you’ll check out the podcast and as always, if you have any questions please don’t hesitate to add them as a comment below and I’ll do my best to help you with your challenge!
Despite already investing more than one million dollars in the new intellectual property included in the Change Planning Toolkit™, I will continue to take your feedback and invest in creating new tools that make the toolkit even more valuable for everyone.
Today I’m excited to announce the Change Planning Toolkit™ v11 which includes several new tools for:
Helping innovation leaders, business architects and transformation planners create current and future business capability maps
The Change Planning Canvas™ and the more than 70 tools in the toolkit will help make your change planning efforts more visual and collaborative, and enable you to get everyone literally all on the same page for change. The toolkit has been created to help organizations:
Beat the 70% failure rate for change programs
Quickly visualize, plan and execute change efforts
Deliver projects and change efforts on time
Accelerate implementation and adoption
Get valuable tools for a low investment
The tools easily integrate with other change methodologies like ProSci’s ADKAR, the Association of Change Management Professionals’ (ACMP) Standard, and the PMBOK used by Project Management Professionals (PMP).
If you purchased a Change Planning Toolkit™ license over a year ago, you will want to renew your license so you can:
Download the latest version
Help shape future updates to the toolkit by contacting us to request new tools
Get access to any further updates over the next year
—————————————————————————————-
IMPORTANT: If you already purchased the book and are looking to access the supporting material, please contact me with your proof of purchase and I’ll send you the file.
—————————————————————————————-
Learning how to use the Change Planning Toolkit™ will create great opportunities for:
Organizations to build a continuous change capability
Consulting companies to increase revenue while achieving better client outcomes
Education companies to build new organizational change course offerings
So, what are you waiting for?
Don’t endure even one more change or project failure.
Not sure what business architecture is or what a business capability map looks like?
Here is a hypothetical business architecture example of a business capability map from the Change Planning Toolkit™ v11 that these new tools will help you organize as part of your innovation, change or transformation efforts for current state and future state capability mappings:
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Despite already investing more than one million dollars in the new intellectual property included in the Change Planning Toolkit™, I will continue to take your feedback and invest in creating new tools that make the toolkit even more valuable for everyone.
Today I’m excited to announce the Change Planning Toolkit™ v10 which includes a new tool for:
Leveraging the Eight Change Mindsets in your Communications Strategy Planning (including messaging, symbols, and artifacts)
The Change Planning Canvas™ and the more than 60 tools in the toolkit will help make your change planning efforts more visual and collaborative, and enable you to get everyone literally all on the same page for change. The toolkit has been created to help organizations:
Beat the 70% failure rate for change programs
Quickly visualize, plan and execute change efforts
Deliver projects and change efforts on time
Accelerate implementation and adoption
Get valuable tools for a low investment
The tools easily integrate with other change methodologies like ProSci’s ADKAR, the Association of Change Management Professionals’ (ACMP) Standard, and the PMBOK used by Project Management Professionals (PMP).
If you purchased a Change Planning Toolkit™ license over a year ago, you will want to renew your license so you can:
Download the latest version
Help shape future updates to the toolkit by contacting us to request new tools
Get access to any further updates over the next year
—————————————————————————————-
IMPORTANT: If you already purchased the book and are looking to access the supporting material, please contact me with your proof of purchase and I’ll send you the file.
—————————————————————————————-
Learning how to use the Change Planning Toolkit™ will create great opportunities for:
Organizations to build a continuous change capability
Consulting companies to increase revenue while achieving better client outcomes
Education companies to build new organizational change course offerings
So, what are you waiting for?
Don’t endure even one more change or project failure.
Despite already investing more than one million dollars in the new intellectual property included in the Change Planning Toolkit™, I will continue to take your feedback and invest in creating new tools that make the toolkit even more valuable for everyone.
Today I’m excited to announce the Change Planning Toolkit™ v9 which includes new tools for:
Mapping of Stakeholder Teams and Individuals
Stakeholder Engagement Mapping
The Change Planning Canvas™ and the more than 50 tools in the toolkit will help make your change planning efforts more visual and collaborative, and enable you to get everyone literally all on the same page for change. The toolkit has been created to help organizations:
Beat the 70% failure rate for change programs
Quickly visualize, plan and execute change efforts
If you purchased a Change Planning Toolkit™ license over a year ago, you will want to renew your license so you can:
Download the latest version
Help shape future updates to the toolkit by contacting us to request new tools
Get access to any further updates over the next year
—————————————————————————————-
IMPORTANT: If you already purchased the book and are looking to access the supporting material, please contact me with your proof of purchase and I’ll send you the file.
—————————————————————————————-
Learning how to use the Change Planning Toolkit™ will create great opportunities for:
Organizations to build a continuous change capability
Consulting companies to increase revenue while achieving better client outcomes
Education companies to build new organizational change course offerings
So, what are you waiting for?
Don’t endure even one more change or project failure.
You can either get the eBook with INSTANT DOWNLOAD or the hardcover with FREE SHIPPING – It’s your choice!
IMPORTANT CAVEAT: According to the email, this deal ends December 3, 2019
Here is a blurb about the book from the web site to give you a sense of the value it will deliver to your organization:
Research shows that up to seventy percent of all change initiatives fail. Let’s face it, change is hard, as is getting an organization on board and working through the process. One thing that has been known to be effective is onboarding teams not only to understand this change, but to see the process and the progress of institutional change. Charting Change will help teams and companies visualize this complicated process. Kelley has developed the Change Planning Canvas™, which enables leadership and project teams to easily discuss the variable that will influence the change effort and organize them in a collaborative and visual way. It will help managers build a cohesive approach that can be more easily embraced by employees who are charged with the actual implementation of change. This book will teach readers how to use this visual toolkit to build a common language and vision for implementing change.
Here are the links for you again to take advantage of this offer ending December 3, 2019:
SPECIAL BONUS: Anyone who buys a copy of the book will get FOR FREE 26 of the 50+ tools in the Change Planning Toolkit™ – INCLUDING a copy of the Change Planning Canvas™
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If $9.99 is still too much of a barrier to break through to accelerate your change capability, then go ahead and grab the 10 free tools, including a visualization of the Association of Change Management Professionals (ACMP) Standard for Change Management® and my popular & powerful collaborative Visual Project Charter™.
What People Are Saying
“There’s no denying it: Change is scary. But it’s also inevitable. In Charting Change, Braden Kelley gives you a toolkit and a blueprint for initiating and managing change in your organization, no matter what form it takes.”
– Daniel H. Pink, author of Drive and To Sell is Human
“Thoughtful, thorough, and practical is the rare blend that Braden has achieved in this Change Management field guide. Much more than a series of tactics, Charting Change will explicitly, sequentially, and visually help users create a diverse set of experiences for stakeholders that will most certainly increase likelihood of success.”
– Eric D. Hieger, Psy.D., Business Transformation and Change Leadership Practice Lead at ADP
“Braden Kelley and his merry band of guest experts have done a nice job of visualizing in Charting Change how to make future change efforts more collaborative. Kelley shows how to draw out the hidden assumptions and land mines early in the change planning process, and presents some great techniques for keeping people aligned as a change effort or project moves forward.”
– Phil McKinney, retired CTO for Hewlett-Packard and author of Beyond the Obvious
“As the pace of change speeds up, the market disruptions and resulting changes can be daunting for all. We all wish we could predict how change will affect our business, our market and our people. No matter what business area you come from, change affects us all and can produce great outcomes when managed well. In Braden Kelley’s newest book, Charting Change, he provides a terrific toolkit to manage this process and make it stick.”
“Higher employee retention? Increased revenue? Process enhancements? Whatever your change goal, Charting Change is full of bright ideas and invaluable visual guides to walk you through change in any area where your organization needs it.”
– Marshall Goldsmith is the #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There
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In the traditional corporate lexicon, resilience is often treated as a defensive trait—the ability to “weather the storm” or “bounce back” to a previous state of stability. But in a world defined by permanent volatility, bouncing back is no longer enough. To thrive in 2026, organizations must redefine resilience not as a recovery mechanism, but as a generative innovation capability.True resilience is the human engine of continuous adaptation. It is the proactive capacity to transform pressure into progress and friction into fuel. As a human-centered change leader, I’ve observed that the most innovative companies don’t just survive disruption; they use the shockwaves of change to crack open legacy thinking and reveal new pathways for value creation.
Moving Beyond Robustness to Anti-fragility
A bridge is robust when it resists a load. An organization is resilient when it learns from the load. When we focus purely on robustness, we build rigid structures that eventually shatter under unprecedented stress. When we focus on human-centered resilience, we empower our people to iterate in real-time.
This shift requires us to address Subjective Time Pressure. When employees feel “bullied by time,” their cognitive bandwidth shrinks, and they default to survival instincts. Innovation requires the opposite: the mental “white space” to see a crisis as a collection of data points rather than a series of threats. By designing conditions that provide temporal agency, leaders allow their teams to process change with curiosity rather than fear.
“The most valuable innovation isn’t a new product; it’s a resilient culture. Products can be copied, and technologies will be disrupted, but a team that has mastered the art of continuous adaptation is an insurmountable competitive advantage.”
— Braden Kelley
Case Studies: Resilience in Action
Case Study 1: The Supply Chain Transformation
A global electronics manufacturer faced a catastrophic disruption when a primary regional hub was taken offline by an environmental crisis. Traditional disaster recovery focused on restoring the status quo. However, the leadership team utilized my Change Planning Toolkit™ to reframe the crisis. Instead of just rebuilding, they empowered cross-functional “Agility Cells” to design a decentralized, AI-driven sourcing model. This wasn’t just recovery; it was a structural innovation. The new system was 15% more cost-effective and reduced lead times by 30%, proving that resilience is the catalyst for the next leap in operational excellence.
Case Study 2: Retail Pivot through Psychological Safety
A national retail chain saw a dramatic shift in consumer behavior that rendered their flagship store model obsolete almost overnight. Rather than implementing top-down layoffs, the CEO fostered psychological safety by launching an internal “Phoenix Initiative.” Store managers—the people closest to the customer—were given the agency to experiment with hyper-local micro-fulfillment and “service-as-an-experience” concepts. By treating their frontline staff as distributed innovators rather than mere executors, the company successfully pivoted 80% of its footprint to a high-growth hybrid model within 12 months.
Tools for Cultivating Adaptive Resilience
To turn resilience into an innovation engine, leaders need a structured approach. It isn’t enough to tell people to “be resilient.” You must provide the scaffolding for it. This involves:
The Change Planning Canvas™: Visualizing the transition to ensure everyone understands the why behind the what.
Metabolic Alignment: Ensuring the organization’s pace of decision-making matches the pace of market change.
Cognitive Slack: Intentionally protecting time for reflection and synthesis during high-stress periods.
When these tools are in place, resilience stops being an exhausting effort and starts being a natural state of flow. We stop fighting the waves and start learning how to surf them.
Resilience is the ultimate form of innovation because it is the only one that is self-sustaining. As we look toward the future of work, the winners will be those who recognize that their greatest asset isn’t their intellectual property, but the adaptive capacity of their people. By leading with empathy, providing the right visual tools, and reclaiming our agency over time, we can build organizations that are not just built to last, but built to evolve.
For years, innovation has been framed as a forward-looking activity: new ideas, new technologies, new business models. But the most overlooked truth about innovation is that it is not powered by novelty. It is powered by people who can absorb disruption, learn quickly, and adapt continuously.
Resilience is not a soft skill. It is the human engine that makes innovation sustainable over time. Without resilience, innovation becomes episodic—bursts of creativity followed by exhaustion, resistance, or collapse. With it, organizations evolve steadily, even under pressure.
As I often say, “Innovation isn’t about how fast you move when conditions are perfect; it’s about how well you adapt when they aren’t.”
Why Resilience Is the Missing Link in Innovation
Many organizations invest heavily in innovation labs, design thinking workshops, and emerging technologies, yet struggle to translate these efforts into lasting change. The issue is rarely a lack of ideas. It is a lack of human capacity to sustain change.
Resilience enables individuals and teams to stay curious under stress, to reframe setbacks as learning, and to recover quickly when experiments fail. Innovation demands repeated exposure to uncertainty. Resilience determines whether that uncertainty becomes energizing or debilitating.
When resilience is absent, organizations default to risk avoidance, short-term thinking, and defensive behavior. When resilience is present, they experiment, learn, and adapt faster than their competitors.
Case Study 3: Microsoft’s Cultural Reset
When Satya Nadella became CEO of Microsoft, the company faced a familiar innovation challenge: strong legacy products, slowing growth, and an internal culture resistant to change.
Rather than focusing first on new technologies, Nadella emphasized a shift from a “know-it-all” culture to a “learn-it-all” culture. This cultural reframing prioritized psychological safety, growth mindset, and continuous learning.
The result was a more resilient organization. Teams became more open to experimentation and failure. Collaboration improved across silos. Innovation accelerated not because people were pushed harder, but because they felt safer adapting.
Resilience turned cultural humility into a competitive advantage.
Resilience Is Built, Not Declared
Organizations often mistake resilience for grit or endurance. In reality, resilience is about recovery and renewal. It requires intentional design.
Resilient systems balance challenge with support. They create clear priorities, reduce unnecessary friction, and provide space for reflection. Leaders play a critical role by modeling learning, acknowledging uncertainty, and reinforcing progress rather than perfection.
Without these conditions, resilience degrades. Burnout replaces creativity. Innovation becomes performative instead of practical.
Case Study 4: Toyota and Continuous Improvement
Toyota’s long-standing commitment to continuous improvement offers another powerful example of resilience as innovation.
The Toyota Production System encourages employees at all levels to identify problems, stop the line if needed, and propose improvements. Mistakes are treated as signals, not failures.
This approach builds organizational resilience by embedding adaptation into daily work. Small improvements accumulate. Learning compounds. The system remains flexible even as complexity increases.
Toyota’s resilience is not reactive; it is designed into the way work gets done.
The Human Experience of Adaptation
Innovation ultimately happens inside people. Resilience is shaped by how individuals experience change: whether they feel informed or surprised, supported or isolated, empowered or constrained.
Human-centered innovation recognizes that adaptation is emotional as well as cognitive. Anxiety, fatigue, and identity threats can stall even the best ideas.
“You don’t scale innovation by demanding more from people. You scale it by removing what drains them and reinforcing what helps them adapt.”
— Braden Kelley
Resilience as a Strategic Capability
Organizations that treat resilience as a strategic capability outperform those that treat it as a personal responsibility. They invest in leadership development, clarity of purpose, and systems that reinforce learning.
They understand that the pace of change will not slow, and that resilience is the only sustainable response.
Innovation, in this light, becomes less about disruption and more about evolution. Less about heroic breakthroughs and more about consistent progress.
Innovation is often portrayed as a moment—a breakthrough idea, a disruptive product, a bold strategic move. But in reality, innovation is a long game played under conditions of uncertainty, pressure, and constant change. The organizations that win are not simply the most creative. They are the most resilient.
Resilience is the hidden infrastructure of innovation. It is the capacity that allows people, teams, and systems to absorb disruption, learn quickly, and keep moving forward without losing coherence or energy.
As I often say, “Innovation doesn’t start with ideas. It starts with the human capacity to adapt when the old answers stop working.”
Why Innovation Breaks Without Resilience
Most innovation efforts fail not because the idea was wrong, but because the organization could not sustain the journey. Uncertainty creates stress. Stress narrows thinking. Narrow thinking kills experimentation.
Resilience interrupts this cycle. It allows people to stay open when outcomes are unclear and to reframe setbacks as feedback rather than failure.
Without resilience, organizations retreat to what feels safe. With it, they move toward what is necessary.
Case Study 3: Microsoft and the Power of Learning
Microsoft’s resurgence under Satya Nadella is a powerful example of resilience driving innovation.
Nadella recognized that technical excellence alone was not enough. The organization needed to become more adaptable. By emphasizing growth mindset, collaboration, and empathy, Microsoft rebuilt its cultural foundation.
Teams became more willing to experiment, more open to feedback, and less defensive about legacy success. This cultural resilience enabled innovation across cloud computing, AI, and enterprise services.
Innovation followed resilience, not the other way around.
Designing for Human Recovery
Resilience is often misunderstood as toughness. In practice, it is about recovery. Resilient organizations create space to pause, reflect, and learn.
They limit initiative overload. They clarify priorities. They normalize saying “we don’t know yet.” These behaviors reduce cognitive strain and preserve creative energy.
“People don’t resist change because they hate progress. They resist it because they’re exhausted.”
— Braden Kelley
Case Study 4: Toyota and Embedded Adaptation
Toyota’s approach to continuous improvement demonstrates how resilience can be embedded into daily work.
Employees are encouraged to surface problems early, test small improvements, and share learning openly. This creates a system that adapts constantly rather than episodically.
The organization does not rely on heroic change initiatives. It evolves continuously.
Resilience as a Leadership Responsibility
Resilience is not an individual burden. It is a leadership responsibility.
Leaders shape resilience through clarity, consistency, and compassion. They influence whether people feel safe experimenting or afraid of being wrong.
When leaders reward learning instead of just outcomes, resilience grows. When they model adaptability, others follow.
The Strategic Payoff
Organizations that invest in resilience outperform those that chase innovation theater. They adapt faster, recover quicker, and sustain momentum longer.
Resilience transforms innovation from a risky bet into a repeatable capability.
In an era defined by volatility, resilience is not optional. It is the price of admission.
Frequently Asked Questions
How does Braden Kelley define resilience in an innovation context?
Braden Kelley defines resilience not as bouncing back to the status quo, but as a generative capability where the organization uses change and disruption as a stimulus for continuous adaptation and new value creation.
Why is psychological safety important for organizational resilience?
Psychological safety allows employees to take the risks necessary for adaptation. Without it, fear of failure leads to rigid thinking and resistance to change, which are the opposites of a resilient, innovative culture.
What role do visual tools play in resilience?
Visual tools like the Change Planning Canvas™ provide clarity and alignment during periods of chaos. They help teams externalize complex problems, reducing cognitive load and allowing for faster, more collaborative decision-making.
Image credits: ChatGPT
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