
GUEST POST from Mike Shipulski
We think we have more control than we really have. We imagine an idealized future state and try desperately to push the organization in the direction of our imagination. Add emotional energy, define a rational approach, provide the supporting rationale and everyone will see the light. Pure hubris.
What if we took a different approach? What if we believed people want to do the right thing but there’s something in the way? What if like a log jam in a fast-moving river, we remove the one log blocking them all? What if like a river there’s a fast-moving current of company culture that wants to push through the emotional log jam that is the status quo? What if it’s not a log at all but, rather, a Peter Principled executive that’s threatened by the very thing that will save the company?
The Peter Principled executive is a tough nut to crack. Deeply entrenched in the powerful goings on of the mundane and enabled by the protective badge of seniority, these sticks-in-the-mud need to be helped out of the way without threatening their no-longer-deserved status. Tricky business.
Rule 1: If you get into an argument with a Peter Principled executive, you’ll lose.
Rule 2: Don’t argue with Peter Principled executive.
If we want to make it easy for the right work to happen, we’ve got to learn how to make it easy for the Peter Principled executive to get out of the way. First, ask yourself why the executive is in the way. Why are they blocking progress? What’s keeping them from doing the right thing? Usually it comes down to the fear of change or the fear of losing control. Now it’s time to think of a work product that will help make the case there’s a a better way. Think of a small experiment to demonstrate a new way is possible and then run the experiment. Don’t ask, just run it. But the experiment isn’t the work product. The work product is a short report that makes it clear the new paradigm has been demonstrated, at least at small scale. The report must be clear and dense and provide objective evidence the right work happened by the right people in the right way. It must be written in a way that preempts argument – this is what happened, this is who did it, this is what it looks like and this is the benefit.
It’s critical to choose the right people to run the experiment and create the work product. The work must be done by someone in the chain of command of the in-the-way executive. Once the work product is created, it must be shared with an executive of equal status who is by definition outside the chain of command. From there, that executive must send a gracious email back into the chain of command that praises the work, praises the people who did it and praises the leader within the chain of command who had the foresight to sponsor such wonderful work.
As this public positivity filters through the organization, more people will add their praise of the work and the leaders that sponsored it. And by the time it makes it up the food chain to the executive of interest, the spider web of positivity is anchored across the organization and can’t be unwound by argument. And there you have it. You created the causes and conditions for the log jam to unjam itself. It’s now easy for the executive to get out of the way because they and their organization have already been praised for demonstrating the new paradigm. You’ve built a bridge across the emotional divide and made it easy for the executive and the status quo to cross it.
Asking for the right work product is a powerful skill. Most error on the side of complication and complexity, but the right work product is just the opposite – simple and tight. Think sledgehammer to the forehead in the form of and Excel chart where the approach is beyond reproach; where the chart can be interpreted just one way; where the axes are labeled; and it’s clear the status quo is long dead.
Business model is dead and we’ve got to stop trying to keep it alive. It’s time to break the log jam. Don’t be afraid. Create the right work product that is the dynamite that blows up the status quo and the executives clinging to it.
Image credit: Pexels
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After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Authors of 2025:
Greg Satell is a popular speaker and consultant. His first book, 
Mike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as
A twenty-five year Procter & Gamble veteran, Pete has spent the last 8+ years applying insights from psychology and behavioral science to innovation, product design, and brand communication. He spent 17 years as a serial innovator, creating novel products, perfume delivery systems, cleaning technologies, devices and many other consumer-centric innovations, resulting in well over 100 granted or published patents. Find him at pete.mindmatters@gmail.com




Art Inteligencia is the lead futurist at Inteligencia Ltd. He is passionate about content creation and thinks about it as more science than art. Art travels the world at the speed of light, over mountains and under oceans. His favorite numbers are one and zero.
Dainora (a.k.a. Dee) creates customer-centric content at Viima. Viima is the most widely used and highest rated innovation management software in the world. Passionate about environmental issues, Dee writes about sustainable innovation hoping to save the world – one article at the time.
Soren Kaplan is the bestselling and award-winning author of Leapfrogging and The Invisible Advantage, an affiliated professor at USC’s Center for Effective Organizations, a former corporate executive, and a co-founder of
Diana heads marketing at 
Jesse Nieminen is the Co-founder and Chairman at 

Arlen Meyers, MD, MBA is an emeritus professor at the University of Colorado School of Medicine, an instructor at the University of Colorado-Denver Business School and cofounding President and CEO of the Society of Physician Entrepreneurs at
Phil McKinney is the Author of “Beyond The Obvious”, Host of the Killer Innovations Podcast and Syndicated Radio Show, a Keynote Speaker, President & CEO CableLabs and an Innovation Mentor and Coach.
Scott Anthony is a strategic advisor, writer and speaker on topics of growth and innovation. He has been based in Singapore since 2010, and currently serves at the Managing Director of Innosight’s Asia-Pacific operations.
Leo is the founder of
Rachel Audige is an Innovation Architect who helps organisations embed inventive thinking as well as a certified Systematic Inventive Thinking Facilitator, based in Melbourne.
Dr. Ralph-Christian Ohr has extensive experience in product/innovation management for international technology-based companies. His particular interest is targeted at the intersection of organizational and human innovation capabilities. You can follow him on Twitter
Dr. Dean Anderson and Dr. Linda Ackerman Anderson lead
Chateau G Pato is a senior futurist at Inteligencia Ltd. She is passionate about content creation and thinks about it as more science than art. Chateau travels the world at the speed of light, over mountains and under oceans. Her favorite numbers are one and zero.
Paul Hobcraft runs 


As an experience architect, Alain helps leaders craft customer, employee and shareholder experiences for profit, reinvention and transformation. He does this through his personal consultancy Alain Thys & Co as well as the transformative venture studio 









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