Tag Archives: electric vehicles

Resistance to Innovation – What if electric cars came first?

Resistance to Innovation - What if electric cars came first?

GUEST POST from Dennis Stauffer

In his acclaimed book the The Diffusion of Innovations—the most-cited work in all the social sciences—Everett Rogers explained how innovations frequently meet resistance. Resistance that isn’t always rational. How all-too-often we’re willing to accept the status quo despite its flaws and reject new options despite their benefits.

We’re seeing exactly this phenomenon with electric vehicles. Demand from what Rogers identified as the early adopters—wealthy buyers who can pay a premium for the newest technology—has largely been met. The challenge now is to reach a broader market of buyers with more practical concerns about cost, range, reliability, and safety. News articles and commentary are popping up noting those concerns and expressing doubts about just how useful electric cars really are. The lack of charging stations, the environmental impact of mining lithium, the danger of battery fires, and potential strains to the electrical grid. There are some legitimate concerns, but how much of that skepticism is grounded in the reality of electrification and how much is good old-fashioned resistance to change?

To answer that question, let’s turn the tables. What if electric cars came first, and we’re trying to introduce internal combustion engines? Here are some predictable—and quite similar—objections.

  • How can we possibly build all the gas stations we’re going to need, and should we? (If electrification is the entrenched technology, we’d have plenty of charging stations everywhere.)
  • Do you really want trucks carrying 10,000 gallons of highly explosive gasoline driving down the highway next to you? Accidents happen! Do you want 20 gallons of it parked in your garage, waiting for just one spark to set it off—taking your house with it?
  • You can charge your electric car at home while you sleep, or at a charging station while at work. You can’t do that with a gasoline engine. You must go somewhere to buy gas, take time to get there, and then stand next to a hose pumping one of the most flammable liquids we know of.
  • We’re going to need a lot of that gasoline. Where will we find it, and at what environmental cost? Are we going to start drilling everywhere? Even in the ocean, the arctic, and in fragile ecosystems?  Are we going to have massive tankers crisscrossing the oceans? What if there’s a leak or a spill?
  • How are we going to build all the refining capacity we’ll need to process and transport all that gas? That’s a massive investment. Who’s going to pay for it?
  • What if we need to get that gas from countries that don’t like us? Will they refuse to sell to us or charge exorbitant prices? Will we make our enemies rich?
  • Gasoline is more expensive per mile driven than electricity, and because it’s a commodity, its price fluctuates—sometimes a lot. You never know what you may have to pay.
  • Gasoline engines are a lot more expensive than electric motors. They’re much more complex and since we’re building them in smaller numbers at first, carmakers don’t have the same economies of scale.
  • Internal combustion engines are more complex to repair. How often will your car need to be fixed? Will your mechanic know how?
  • What about air pollution? Just one internal combustion car emits 4.6 metric tons of carbon dioxide each year. Multiply that by all the cars on the road!
  • Would you like a car that’s slower? The most powerful—and most expensive—internal combustion cars on the road have less torque than a typical electric vehicle. That means less acceleration when you need to pass someone.

Some of these concerns are a bit overblown — just like some of the concerns about electric cars. But others are entirely valid. Yet too often we shrug them off because we’ve already accepted those costs, inconveniences, and dangers.

What we’re seeing with electric cars is the same progression we saw with early automobiles, airplanes, hybrid crops, personal computers, and many other now widely popular innovations. We’ll get there, but not without some pushback.

Image Credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Evolution of Electric Vehicles

What Lies Ahead for Sustainable Transportation?

The Evolution of Electric Vehicles - What Lies Ahead for Sustainable Transportation?

GUEST POST from Chateau G Pato

In recent years, the global automotive industry has witnessed a significant shift towards electric vehicles (EVs). As concerns over climate change and dwindling fossil fuel reserves continue to grow, governments and consumers alike are embracing electric transportation as a sustainable solution. However, the EV landscape is constantly evolving, and understanding what lies ahead is crucial to staying ahead of the game. In this article, we will explore the future of electric vehicles and highlight two case studies that exemplify the transformative power of the EV revolution.

Case Study 1 — Tesla: Pioneering the EV Movement

When discussing electric vehicles, it is impossible to ignore Tesla. Founded in 2003 by Elon Musk, Tesla has emerged as a game-changer in the automotive industry. With its sleek models, high-performance capabilities, and cutting-edge technologies, Tesla has successfully made electric vehicles an aspirational choice for consumers worldwide.

One significant aspect of Tesla’s success has been its focus on creating a comprehensive charging infrastructure. Tesla’s Supercharger Network stands as an exemplary case study of how infrastructure development can address EV range anxiety. By building a vast network of high-speed chargers strategically placed along popular travel routes, Tesla has alleviated concerns about limited driving distances and made long-distance travel feasible for EV owners. This infrastructure investment has effectively supported the broader adoption of electric vehicles and has set a benchmark for other manufacturers to follow suit.

Additionally, Tesla has consistently pushed the boundaries of EV performance. From introducing Ludicrous Mode on their Model S, capable of achieving extraordinary acceleration, to continuously improving battery technology to extend range, Tesla has shattered the stereotype of EVs being slow and impractical. Their dedication to innovation and relentless pursuit of efficiency has raised the bar for electric vehicles, forcing other manufacturers to take notice and invest heavily in electric technology.

Case Study 2 — BYD: Electric Buses Driving the Change

While Tesla has dominated the passenger vehicle market, the case of China’s BYD showcases the remarkable potential of electric buses in transforming sustainable transportation. BYD (Build Your Dreams) has made significant strides in electrifying public transportation, with their electric buses becoming a common sight in various cities worldwide.

Case in point, the city of Shenzhen, China, completely electrified its bus fleet using BYD’s electric buses. With over 16,000 electric buses in operation, Shenzhen has set a remarkable example of how a city can eliminate emissions, reduce noise pollution, and improve air quality by embracing electric transportation. This case study demonstrates the immediate impact electric buses can have on urban environments, paving the way for more cities globally to adopt similar measures.

BYD’s success story reflects their holistic approach to the electric mobility ecosystem. They not only manufacture vehicles but also produce batteries and develop charging infrastructure. This integration allows them to provide a complete package to cities and transit agencies seeking to transition to electric buses, which has significantly contributed to their market dominance.

Looking Ahead: The Future of Electric Vehicles

As we contemplate the evolution of electric vehicles, it is evident that the road ahead is promising. Government incentives and regulations promoting electric mobility, advancements in battery technology, and increasing consumer awareness about environmental impact are all driving factors for EV adoption.

The future will witness further innovation in electric vehicle designs, improved battery performance, and expanded charging infrastructure networks. As more automakers enter the electric vehicle market, competition will intensify, resulting in more affordable options for consumers and increased accessibility to electric transportation.

Moreover, the electrification of other transportation sectors, such as trucks, vans, and even airplanes, holds promise for a greener and more sustainable future. These advancements, coupled with the ongoing efforts to de-carbonize the electricity grid, will lead to a significant reduction in greenhouse gas emissions and a transformational shift towards a cleaner transportation sector.


The evolution of electric vehicles is an ongoing journey with a bright future. The case studies of Tesla and BYD illustrate the transformative power of EVs and how they are reshaping the automotive industry and our perception of sustainable transportation. As we move forward, the continued collaboration between governments, manufacturers, and consumers will be crucial to overcome the challenges and accelerate the transition to a greener, more sustainable transport system for the benefit of all.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Nobe

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The One Movie All Electric Car Designers Should Watch

Ford Mustang Electric Cobra

by Braden Kelley

In 2011 a Ron Howard comedy was released starring Kevin James, Vince Vaughn, Winona Ryder, Channing Tatum, Jennifer Connelly, and Queen Latifah. The film was called ‘The Dilemma’ and it was a very funny buddy comedy focused on commitment and marital infidelity. But today, we’re focused on one of the subplots that makes ‘The Dilemma’ a movie that every electric car designer should watch. The subplot highlighted a solution to the silent problem with electric vehicles and one of the barriers to widespread adoption.

Vince Vaughn and Kevin James’ characters are best friends and partners in a small auto design firm. The two have recently been given an opportunity to pitch an eco-friendly car to Dodge. One of the main features of this car is that it looks like a muscle car and it sounds like a muscle car, but it’s actually an electric car. Here is a video clip in German that I found on YouTube that shows their sound triumph:

Besides being like large golf carts, electric cars are also INCREDIBLY dangerous to pedestrians and cyclists at low speeds because they’re nearly silent. In addition to being dangerous, electric cars also sound boring.

Electric cars are so dangerous because of their silence, some governments are mandating that they make sounds at least while backing up – you know, those annoying beeping sounds.

Even the cool 1,500 horsepower equivalent electric Ford Mustang Cobra pictured above sounds really boring when it shoots off the line in its promo video going down the drag strip.

Designers, why can’t you implement more interesting, more exhilarating sounds like those in the video before we’re all forced to buy electric vehicles?

They could easily be designed to fade away as the vehicle reaches speeds of around 30 miles per hour and wind and road noise starts to become sufficient to give pedestrians and cyclists a fighting change.

What say you?

Image credit: Slashgear.com

Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Future of Transportation

Disruptive Innovations and Sustainable Solutions

The Future of Transportation

GUEST POST from Art Inteligencia

Transportation plays a pivotal role in our daily lives, enabling the movement of people and goods. As we progress towards a more connected and sustainable future, disruptive innovations are reshaping the transportation industry. These innovations are challenging traditional norms and providing sustainable solutions to address the growing concerns around congestion, emissions, and infrastructure. In this thought leadership article, we will explore two case studies that illustrate how disruptive innovations are shaping the future of transportation.

Case Study 1: Electric Vehicles – Transforming the Automotive Industry

Electric vehicles (EVs) are revolutionizing the automotive industry, offering a sustainable alternative to traditional internal combustion engine (ICE) vehicles. With zero tailpipe emissions, EVs address the critical environmental challenges posed by conventional transportation. One of the key disruptors in the EV market is Tesla, an American electric vehicle and clean energy company.

Tesla’s innovative approach to EV manufacturing and infrastructure has redefined the industry standards. Their vehicles provide long-range capabilities, rapidly expandable charging infrastructure, and unparalleled performance, challenging the traditional notion that EVs are limited in range and practicality. Tesla’s success has paved the way for other automakers to invest in electric mobility, accelerating the transition towards a sustainable transportation future.

Additionally, the rise in popularity of EV-sharing platforms and autonomous electric taxis further highlights the disruption caused by electric vehicles. Companies like Uber and Lyft are integrating electric and autonomous vehicles into their fleets, reducing emissions and transforming the transportation landscape. As EV technology continues to advance, costs decrease, and charging infrastructure expands, widespread adoption of electric vehicles holds the promise of a sustainable transportation revolution.

Case Study 2: Hyperloop – Redefining High-Speed Transportation

Hyperloop, a proposed mode of transportation, is a testament to disruptive innovation in the transportation sector. Conceived by Elon Musk, the Hyperloop is a magnetic levitation system that propels passenger pods through low-pressure tubes at high speeds. This revolutionary concept promises to redefine long-distance travel, offering an ultra-fast, energy-efficient, and sustainable mode of transportation.

Virgin Hyperloop, a company founded on Elon Musk’s vision, is actively developing and commercializing Hyperloop technology. With successful test runs, Virgin Hyperloop aims to create a new form of mass transit that is faster than air travel, more sustainable than trains, and less disruptive to the local environment. Hyperloop systems have the potential to connect cities and regions, reducing travel time, congestion, and the associated carbon footprint.

The disruptive nature of the Hyperloop extends beyond passenger transportation. It also has the potential to transform freight logistics, enabling the rapid movement of goods in an eco-friendly and efficient manner. By leveraging renewable energy and minimizing environmental impact, Hyperloop technology holds great promise for sustainable transportation systems of the future.


The future of transportation lies in disruptive innovations that challenge conventional practices and provide sustainable solutions for a connected world. Electric vehicles and the Hyperloop are just two examples of how the transportation industry is being transformed. These innovations not only address environmental concerns but also have the potential to improve efficiency, reduce congestion, and enhance connectivity. As disruptive innovations continue to emerge, it is vital for policymakers, companies, and individuals to embrace these solutions and work together to build a sustainable and resilient transportation ecosystem. Through collaboration and shared vision, we can shape a future where transportation is not only efficient but also in harmony with the environment.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.