Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

Social Media is the Glue of Innovation

Social Media is the Glue of InnovationSocial media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information.

I’m reminded of a set of lyrics from U2’s “The Fly”:

“Every artist is a cannibal, every poet is a thief
All kill their inspiration and sing about their grief”

Social media can help ideas grow and thrive that would otherwise wither and die under the boot of the perfectionist in all of us.

Do you remember the saying “it takes a village to raise a child”? Well, it takes a village to create an innovation from an idea as well, and social media helps to aggregate and mobilize the people and knowledge necessary to do just that.

But, that is social media working in the positive. We must remember that social media tools are just that – tools.

Just as easily as social media tools can be an accelerator for innovation, they can also be an inhibitor – if the participants or the presenters manage to make the less active majority feel that innovation is not something for them.

If you don’t want to be a fool with a tool, then you must be careful to make sure that the social media tools in your organization are fulfilling their role in a positive way and leveraging existing knowledge management and collaboration toolsets:

  1. To make innovative ideas visible and accessible
  2. To allow people to have conversations
  3. To build community
  4. To facilitate information exchange
  5. To enable knowledge sharing
  6. To assist with expert location
  7. To power collaboration on idea evolution
  8. To help people educate themselves
  9. To connect people to others who share their passion
  10. To surface the insights and strategy that people should be building ideas from

The better you become at the above, the stronger your organization’s innovation capability will become, the more engaged your employees will become, and the more ready you will become to engage successfully in open innovation.

For the most part, what I’ve been talking about is the role of social media in innovation inside the organization. When you leverage social media for innovation outside the organization, it gets a whole lot more complicated.

But, maybe that’s a conversation for another day.

In the meantime, please consider the ways in which social media in your organization might be able to strengthen inter-disciplinary cooperation, make the organization itself more adaptable, and how it could help to create an organization with the power to transform more ideas into innovations.

You might also enjoy these four FREE white papers:

  1. Effective Conversational Marketing
  2. Rise of the Social Business Architect
  3. Harnessing the Global Talent Pool to Accelerate Innovation
  4. Broadcasting the Voice of the Customer

Build a Common Language of Innovation

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Innovation Quotes of the Day – June 3, 2012


“When all think alike, then no one is thinking.”

– Walter Lippman


“When it comes to creating an innovation culture, often people make it far too complicated. If you’re part of the senior leadership team and you’re serious about innovation then your job is simple – reduce friction.”

– Braden Kelley


“Nothing is so embarrassing as watching someone do something that you said could not be done.”

– Sam Ewing


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Where is your Innovation Friction?

Innovation Perspectives - Where is your Innovation Friction?How should firms develop the organizational structure, culture, and incentives (e.g., for teams) to encourage successful innovation?

When it comes to creating an innovation culture, often people make it far too complicated. If you’re part of the senior leadership team and you’re serious about innovation then your job is simple – reduce friction.

If you’re serious about innovation and you’re not a senior leader, then your job is to do what you can to convince senior leadership that innovation is important. Then, gently help your execs see the areas of greatest friction in your organization so they can do something about it.

When it comes to creating a culture of innovation, the most frequently cited area of friction in organizations is the acquisition of resources for innovation projects (the infamous time and money). Senior leaders serious about innovation must eliminate the friction that makes it difficult for financial and personnel resources to move across the organization to the innovation projects that need them (amongst other things).

But this particular impediment is just a part of a much larger barrier to innovation – the lack of an innovation strategy. When senior leadership commits to innovation and sets a strong and clear innovation strategy then policies and processes get changed and resources move.

A couple of years ago I ran a poll on LinkedIn asking people to identify their organization’s biggest barrier to entry. 566 people responded and 58% of respondents identified either the absence of an innovation strategy or the psychology of the organization as the biggest barrier. ‘Organizational psychology’ came out on top with 32% of the vote, with ‘Absence of an innovation strategy’ a close second (26%). Other choices in the poll included – ‘Organizational structure’, ‘Information sharing’, and ‘Level of trust and respect’.

(poll results timed out on LinkedIn)

A second major area of innovation friction is the movement of information. Too often there is information in disparate parts of our organizations that remains separated and unknown to the people who need it. Organizations that reduce the friction holding back the free flow of relevant information to where it is needed will experience a quantum leap in not only their product or service development opportunities, but in many other parts of their organization including sales, marketing, and operations.

So, what are the areas of friction that are holding your organization back from reaching its full innovation potential?

What are the barriers to innovation that have risen in your organization as you struggle to maintain a healthy balance between your exploration and exploitation opportunities?

I’ve explored the idea of barriers to innovation further in my book Stoking Your Innovation Bonfire from John Wiley & Sons. It’s been called “accessible and comprehensive” and companies have been acquiring it in bulk to both identify and knock down barriers to innovation, but also to build a common language of innovation.

Build a Common Language of Innovation

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Innovation Quotes of the Day – June 2, 2012


“Visionary people are visionary partly because of the very great many things they don’t see.”

– Berkeley Rice


“To innovate for the future present, you must maintain the flexibility to tweak branding and messaging (and even the product or service itself) should some of the forecast customer insights prove to be inaccurate and require updates.”

– Braden Kelley


“Ideas must work through the brains and the arms of good and brave men or they are no better than dreams.”

– Ralph Waldo Emerson


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Innovation Costs of Reducing the Flow of Immigrants and Travelers to USA

Innovation Costs of Reducing the Flow of Immigrants and Travelers to USA

September 11th was a traumatic event for the psychology of the nation but also for its innovation capacity. After 9/11 the United States started admitting fewer highly skilled immigrants, invited fewer students to come study here, and companies and consumers cut back on their travel budgets.

These factors, along with many others, combined to reduce the amount of face to face collaboration and created new innovation headwinds for the country.

In 2001, Michael Porter of Harvard Business School published a report ranking the United States as #1 in terms of innovative capacity. By 2009, the Economist Intelligence Unit had dropped the United States in its innovation rankings from #3 between 2002 – 2006 to #4 between 2004 – 2008. The most recent Global Innovation Index has the United States falling from #1 in 2009 to #7 in 2011 — behind Switzerland, Sweden, Singapore, Hong Kong, Finland, and Denmark.

If you’re the United States, not being #1 anymore is a definite concern. Innovation drives job creation, and any decrease in the pace of domestic innovation will ultimately lead to lower economic growth. As the United States slides down the innovation rankings, restrictive immigration policies suddenly look less smart.

The number of foreign student visas increased by a third during the 90s, peaking in 2001 at 293,357 before dropping post-9/11 by 20 percent nearly overnight. It took five years before foreign student visa numbers recovered to 2001 levels. Last year, 331,208 foreign student visas were issued.

But a drop-off in highly skilled immigration does not account for the entire drop in America’s innovation leadership. Another headwind that hit post-9/11 was the drop-off in travel in America. In August 2001, 65.4 million airline passengers traveled to the country. It took three years for passenger growth to resume.

Travel — both corporate and leisure — is important to innovation for three main reasons:

  1. People see and experience things that spark new ideas
  2. Face-to-face meetings deepen human connection and improve productivity and collaboration.
  3. Innovation partnerships and acquisitions are often made in-person.

The United States is at an innovation crossroads. We must commit to attracting more innovators to this country, and to traveling abroad more. Not doing so is guaranteed to exacerbate America’s slide from innovation leader to laggard.

This article first appeared on The Atlantic before drifting into the archive

Build a Common Language of Innovation

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Do you have an Anti-Creativity Checklist?

I came across Yougme Moon’s “Anti-Creativity Checklist” over at the Harvard Business Review after a tweet from @lindegaard and it got me thinking…

In order to build a culture capable of encouraging innovation or creativity (or both), you must first do an inventory of the psychology and mental models in play in your organization.

One great way to do this would be to build an ‘anti-innovation checklist’ or an ‘anti-creativity checklist’. If you start watching the vocabulary that people use in meetings where ideas are being discussed, the behavior of senior leadership as it relates to these areas, and most importantly – how people respond – you’ll get a better sense of where your organizational challenges lie with respect to innovation and creativity. Wouldn’t that make such an exercise of great value to an organization?

Anyways, as an example, I’ve pulled out the fourteen items on Yougme Moon’s checklist from the video above, which you may just want to watch:

  1. Play it safe. Listen to that inner voice.
  2. Know your limitations. Don’t be afraid to pigeonhole yourself.
  3. Remind yourself: It’s just a job.
  4. Show you’re the smartest guy in the room. Make skepticism your middle name.
  5. Be the tough guy. Demand to see the data.
  6. Respect history. Always give the past the benefit of the doubt.
  7. Stop the madness before it can get started. Crush early-stage ideas with your business savvy.
  8. Been there, done that. Use experience as weapon.
  9. Keep your eyes closed. Your mind too.
  10. Assume there is no problem.
  11. Underestimate your customers.
  12. Be a mentor. Give sound advice to the people who work for you.
  13. Be suspicious of the “creatives” in your organization.
  14. When all else fails, act like a grown-up.

What is on your “anti-innovation checklist” or your “anti-creativity checklist”?

Please feel free to share yours in the comments below.

Related Article:

Build a Common Language of Innovation

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Innovation Quotes of the Day – June 1, 2012


“All our dreams can come true if we have the desire to pursue them.”

– Walt Disney


“The product or service are an expression of the customer insights, and it is the useful life of the insights that we are concerned with, not the useful life of the product or service (a post-purchase concept). When the insights reach their sell by date, sales will begin to tail off, and you better have another product or service ready to replace this one (based on fresh insights).”

– Braden Kelley


“If you obey all the rules you miss all the fun.”

– Katharine Hepburn


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Narrowing the Widening American Skills Gap

Narrowing the Widening American Skills Gap

Employers today are having trouble finding good workers and resent having to train them after the educational system is done with them. The skills gap – the difference between the skills needed on the job and those possessed by the applicants – is plaguing human resource managers and business owners looking to hire productive employees.

But will No Child Left Behind and a steep increase in federal education standards fix the problem or make it worse?

Most people would agree that our education system is no longer up to the task required for maintaining innovation leadership. The battle lines are drawn around exactly how to fix the problem. While China is focused on introducing more creativity into their educational curriculum, many in the United States feel that more Science, Technology, Engineering, and Mathematics (STEM) education is the cure to what ails our innovation standing. The right path to take is not clear and so there are a lot of educational experiments taking place trying to find a better way forward.

But, we are approaching the skills gap in the wrong way. Employers need employees with more skills, not more education, and there is a subtle but important difference between skills and education.

Education comes through study. Skills come through practice.

We have a skills gap because our educational system is too focused on education and doesn’t focus enough on skills development. We need to focus more attention on teaching children that learning is an important and lifelong pursuit, and then teach them how to learn so they can easily acquire whatever skills they need through practice.

In an era in which almost any kind of knowledge work can be outsourced to India, the Philippines or elsewhere, we do our children a disservice if we prepare them for commodity work instead of the insight-driven, innovation-focused, highly-competitive workplace of the future. Our current education system is over-engineered around standardized tests and a single correct answer, and has very little tolerance for considering multiple “right” answers or why the right answer might be wrong.

We’ve re-architected our information technology infrastructure several times over the past few decades, yet our educational architecture remains unchanged. It is time to change the goals and expected outcomes for our entire educational system.

First, we must stop educating children and start educating families to close the gaps in basic academic skills, higher-order thinking skills, and personal qualities that face employers. Second, we need to spend less time memorizing data that can be easily accessed, and instead focus on extracting insights from available information and data.

According to Dr. Jacquelyn Robinson, a community workforce development specialist with the Alabama Cooperative Extension System, “Creativity, once a trait avoided by employers, is now prized among employers who are trying to create the empowered, high-performance workforce needed for competitiveness in today’s marketplace.” We too must invest in instilling creativity in our children.

We need to spend more resources towards skill building. We need to transform teachers into tutors, proctors into facilitators, and shepherds into guides that assist students in discovering where their passions lie and help them engage in collaborative, project-based learning that builds the lateral thinking and problem solving skills that will drive today’s innovation economy.

At the same, we need to stop treating children as fungible commodities and instead re-architect our educational system to provide equal measures of general education, skills development, and passion discovery/practice.

So we need to learn more about passion identification and find ways to help children maximize their inherent gifts.

To close the skills gap, we need to stop thinking about how to make the current education system better and instead define what we now need our education system to achieve.

We need to experiment to identify new methods and structures to underpin an innovative education system in this country, and then find ways to scale the most promising solutions.

This article originally appeared on The Atlantic but it’s gone missing

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Trendspotting Trifecta

Innovation Perspectives - Trendspotting Trifecta‘Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?’

I believe this question should really be broken up because there are three VERY different (and incredibly important) pursuits intermingled here:

  1. Trend spotting
  2. Putting emerging behaviors into context for a business
  3. Putting emerging needs into context for a business

Only at the very beginning of a business, when it is all or nothing for a small team of founders, should responsibility for these three tasks be combined. The reason responsibility for these three different pursuits should be split up is because each requires a different way of thinking, that often requires different types of people to generate the most relevant and actionable insights.

As I’ve written before, insights and execution are the real keys to business success, and in building any successful innovation – the insights come first. So, combining these three pursuits properly and getting the insights correct is incredibly important – otherwise you’ll design, build, and distribute a solution that misses the mark with customers.

Trend spotting requires big picture thinking, a talent for separating the notable from the unimportant, the ability to see how potential trends connect together, and the vision to see the impact of this trend intersection (what megatrends might they point to, etc.).

Putting emerging behaviors into context for a business requires an incredible capacity for insightful observation, the ability to spot influential thinkers who are good at identifying and describing changing behaviors, and the skills to synthesize a collection of perspectives into a cohesive view of the future. This view of the future must of course have a strong chance of being correct.

Putting emerging needs into context for a business is incredibly difficult and requires understanding how emerging trends and behaviors will intersect with new technologies and other business capabilities to expose new customer needs. Those new needs then represent potential growth areas for businesses to enter with new solutions. The goal of course is to identify and act upon these emerging needs before the competition has the opportunity to observe these needs as expressed behaviors and actions and react.

The one skill that all three share in common however, is the ability to disconnect one’s own perspective from the changing perspectives of others. Whether you as an organization choose to hire people into these roles, hire in consultants to provide this insight, or to spread the responsibilities around the organization, you must have a strategy.

Personally, I believe organizations may soon begin creating insight networks within their organizations in the same way that they currently do with innovation. This means having a central insights team at Corporate HQ with strong executive support that is responsible for managing the process, the distributed global network, its training/certification, and its outputs. This does not have to mean starting a new team – companies could incorporate these responsibilities within an existing dedicated-innovation infrastructure. So, can an insight management software industry be far behind?

And last but not least you will need to assign people to monitor trends and emerging behaviors and needs from Six Ways to Sunday:

  1. Demographic and Psychographic Changes
  2. Legal and Political Changes
  3. Different Geographies
  4. Different Industries
  5. New Supplier and Technology Capabilities
  6. New Business Capabilities and Business Models

Do you have a strategy and responsibilities in place for spotting trends and emerging needs/behaviors in your organization?

What are you waiting for?

Build a Common Language of Innovation

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Innovation Quotes of the Day – May 31, 2012


“Every bursted bubble has a glory! Each abysmal failure makes a point! Every glowing path that goes astray, shows you how to find a better way. So every time you stumble never grumble. Next time you’ll bumble even less! For up from the ashes, up from the ashes, grow the roses of success!”

– From the movie “Chitty Chitty Bang Bang”


“You can’t really innovate for the past (your offering won’t be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.”

– Braden Kelley


“The best way to have a good idea is to have a lot of ideas.”

– Dr. Linus Pauling
– submitted by Khululeka Khumalo


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.