Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, and creator of the FutureHacking™ and Human-Centered Change™ methodologies. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change (Second Edition) from Palgrave Macmillan. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

Innovation Costs of Reducing the Flow of Immigrants and Travelers to USA

Innovation Costs of Reducing the Flow of Immigrants and Travelers to USA

September 11th was a traumatic event for the psychology of the nation but also for its innovation capacity. After 9/11 the United States started admitting fewer highly skilled immigrants, invited fewer students to come study here, and companies and consumers cut back on their travel budgets.

These factors, along with many others, combined to reduce the amount of face to face collaboration and created new innovation headwinds for the country.

In 2001, Michael Porter of Harvard Business School published a report ranking the United States as #1 in terms of innovative capacity. By 2009, the Economist Intelligence Unit had dropped the United States in its innovation rankings from #3 between 2002 – 2006 to #4 between 2004 – 2008. The most recent Global Innovation Index has the United States falling from #1 in 2009 to #7 in 2011 — behind Switzerland, Sweden, Singapore, Hong Kong, Finland, and Denmark.

If you’re the United States, not being #1 anymore is a definite concern. Innovation drives job creation, and any decrease in the pace of domestic innovation will ultimately lead to lower economic growth. As the United States slides down the innovation rankings, restrictive immigration policies suddenly look less smart.

The number of foreign student visas increased by a third during the 90s, peaking in 2001 at 293,357 before dropping post-9/11 by 20 percent nearly overnight. It took five years before foreign student visa numbers recovered to 2001 levels. Last year, 331,208 foreign student visas were issued.

But a drop-off in highly skilled immigration does not account for the entire drop in America’s innovation leadership. Another headwind that hit post-9/11 was the drop-off in travel in America. In August 2001, 65.4 million airline passengers traveled to the country. It took three years for passenger growth to resume.

Travel — both corporate and leisure — is important to innovation for three main reasons:

  1. People see and experience things that spark new ideas
  2. Face-to-face meetings deepen human connection and improve productivity and collaboration.
  3. Innovation partnerships and acquisitions are often made in-person.

The United States is at an innovation crossroads. We must commit to attracting more innovators to this country, and to traveling abroad more. Not doing so is guaranteed to exacerbate America’s slide from innovation leader to laggard.

This article first appeared on The Atlantic before drifting into the archive

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Do you have an Anti-Creativity Checklist?

I came across Yougme Moon’s “Anti-Creativity Checklist” over at the Harvard Business Review after a tweet from @lindegaard and it got me thinking…

In order to build a culture capable of encouraging innovation or creativity (or both), you must first do an inventory of the psychology and mental models in play in your organization.

One great way to do this would be to build an ‘anti-innovation checklist’ or an ‘anti-creativity checklist’. If you start watching the vocabulary that people use in meetings where ideas are being discussed, the behavior of senior leadership as it relates to these areas, and most importantly – how people respond – you’ll get a better sense of where your organizational challenges lie with respect to innovation and creativity. Wouldn’t that make such an exercise of great value to an organization?

Anyways, as an example, I’ve pulled out the fourteen items on Yougme Moon’s checklist from the video above, which you may just want to watch:

  1. Play it safe. Listen to that inner voice.
  2. Know your limitations. Don’t be afraid to pigeonhole yourself.
  3. Remind yourself: It’s just a job.
  4. Show you’re the smartest guy in the room. Make skepticism your middle name.
  5. Be the tough guy. Demand to see the data.
  6. Respect history. Always give the past the benefit of the doubt.
  7. Stop the madness before it can get started. Crush early-stage ideas with your business savvy.
  8. Been there, done that. Use experience as weapon.
  9. Keep your eyes closed. Your mind too.
  10. Assume there is no problem.
  11. Underestimate your customers.
  12. Be a mentor. Give sound advice to the people who work for you.
  13. Be suspicious of the “creatives” in your organization.
  14. When all else fails, act like a grown-up.

What is on your “anti-innovation checklist” or your “anti-creativity checklist”?

Please feel free to share yours in the comments below.

Related Article:

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Innovation Quotes of the Day – June 1, 2012


“All our dreams can come true if we have the desire to pursue them.”

– Walt Disney


“The product or service are an expression of the customer insights, and it is the useful life of the insights that we are concerned with, not the useful life of the product or service (a post-purchase concept). When the insights reach their sell by date, sales will begin to tail off, and you better have another product or service ready to replace this one (based on fresh insights).”

– Braden Kelley


“If you obey all the rules you miss all the fun.”

– Katharine Hepburn


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Narrowing the Widening American Skills Gap

Narrowing the Widening American Skills Gap

Employers today are having trouble finding good workers and resent having to train them after the educational system is done with them. The skills gap – the difference between the skills needed on the job and those possessed by the applicants – is plaguing human resource managers and business owners looking to hire productive employees.

But will No Child Left Behind and a steep increase in federal education standards fix the problem or make it worse?

Most people would agree that our education system is no longer up to the task required for maintaining innovation leadership. The battle lines are drawn around exactly how to fix the problem. While China is focused on introducing more creativity into their educational curriculum, many in the United States feel that more Science, Technology, Engineering, and Mathematics (STEM) education is the cure to what ails our innovation standing. The right path to take is not clear and so there are a lot of educational experiments taking place trying to find a better way forward.

But, we are approaching the skills gap in the wrong way. Employers need employees with more skills, not more education, and there is a subtle but important difference between skills and education.

Education comes through study. Skills come through practice.

We have a skills gap because our educational system is too focused on education and doesn’t focus enough on skills development. We need to focus more attention on teaching children that learning is an important and lifelong pursuit, and then teach them how to learn so they can easily acquire whatever skills they need through practice.

In an era in which almost any kind of knowledge work can be outsourced to India, the Philippines or elsewhere, we do our children a disservice if we prepare them for commodity work instead of the insight-driven, innovation-focused, highly-competitive workplace of the future. Our current education system is over-engineered around standardized tests and a single correct answer, and has very little tolerance for considering multiple “right” answers or why the right answer might be wrong.

We’ve re-architected our information technology infrastructure several times over the past few decades, yet our educational architecture remains unchanged. It is time to change the goals and expected outcomes for our entire educational system.

First, we must stop educating children and start educating families to close the gaps in basic academic skills, higher-order thinking skills, and personal qualities that face employers. Second, we need to spend less time memorizing data that can be easily accessed, and instead focus on extracting insights from available information and data.

According to Dr. Jacquelyn Robinson, a community workforce development specialist with the Alabama Cooperative Extension System, “Creativity, once a trait avoided by employers, is now prized among employers who are trying to create the empowered, high-performance workforce needed for competitiveness in today’s marketplace.” We too must invest in instilling creativity in our children.

We need to spend more resources towards skill building. We need to transform teachers into tutors, proctors into facilitators, and shepherds into guides that assist students in discovering where their passions lie and help them engage in collaborative, project-based learning that builds the lateral thinking and problem solving skills that will drive today’s innovation economy.

At the same, we need to stop treating children as fungible commodities and instead re-architect our educational system to provide equal measures of general education, skills development, and passion discovery/practice.

So we need to learn more about passion identification and find ways to help children maximize their inherent gifts.

To close the skills gap, we need to stop thinking about how to make the current education system better and instead define what we now need our education system to achieve.

We need to experiment to identify new methods and structures to underpin an innovative education system in this country, and then find ways to scale the most promising solutions.

This article originally appeared on The Atlantic but it’s gone missing

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Trendspotting Trifecta

Innovation Perspectives - Trendspotting Trifecta‘Who should be responsible (if anyone) for trend-spotting and putting emerging behaviors and needs into context for a business?’

I believe this question should really be broken up because there are three VERY different (and incredibly important) pursuits intermingled here:

  1. Trend spotting
  2. Putting emerging behaviors into context for a business
  3. Putting emerging needs into context for a business

Only at the very beginning of a business, when it is all or nothing for a small team of founders, should responsibility for these three tasks be combined. The reason responsibility for these three different pursuits should be split up is because each requires a different way of thinking, that often requires different types of people to generate the most relevant and actionable insights.

As I’ve written before, insights and execution are the real keys to business success, and in building any successful innovation – the insights come first. So, combining these three pursuits properly and getting the insights correct is incredibly important – otherwise you’ll design, build, and distribute a solution that misses the mark with customers.

Trend spotting requires big picture thinking, a talent for separating the notable from the unimportant, the ability to see how potential trends connect together, and the vision to see the impact of this trend intersection (what megatrends might they point to, etc.).

Putting emerging behaviors into context for a business requires an incredible capacity for insightful observation, the ability to spot influential thinkers who are good at identifying and describing changing behaviors, and the skills to synthesize a collection of perspectives into a cohesive view of the future. This view of the future must of course have a strong chance of being correct.

Putting emerging needs into context for a business is incredibly difficult and requires understanding how emerging trends and behaviors will intersect with new technologies and other business capabilities to expose new customer needs. Those new needs then represent potential growth areas for businesses to enter with new solutions. The goal of course is to identify and act upon these emerging needs before the competition has the opportunity to observe these needs as expressed behaviors and actions and react.

The one skill that all three share in common however, is the ability to disconnect one’s own perspective from the changing perspectives of others. Whether you as an organization choose to hire people into these roles, hire in consultants to provide this insight, or to spread the responsibilities around the organization, you must have a strategy.

Personally, I believe organizations may soon begin creating insight networks within their organizations in the same way that they currently do with innovation. This means having a central insights team at Corporate HQ with strong executive support that is responsible for managing the process, the distributed global network, its training/certification, and its outputs. This does not have to mean starting a new team – companies could incorporate these responsibilities within an existing dedicated-innovation infrastructure. So, can an insight management software industry be far behind?

And last but not least you will need to assign people to monitor trends and emerging behaviors and needs from Six Ways to Sunday:

  1. Demographic and Psychographic Changes
  2. Legal and Political Changes
  3. Different Geographies
  4. Different Industries
  5. New Supplier and Technology Capabilities
  6. New Business Capabilities and Business Models

Do you have a strategy and responsibilities in place for spotting trends and emerging needs/behaviors in your organization?

What are you waiting for?

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Innovation Quotes of the Day – May 31, 2012


“Every bursted bubble has a glory! Each abysmal failure makes a point! Every glowing path that goes astray, shows you how to find a better way. So every time you stumble never grumble. Next time you’ll bumble even less! For up from the ashes, up from the ashes, grow the roses of success!”

– From the movie “Chitty Chitty Bang Bang”


“You can’t really innovate for the past (your offering won’t be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.”

– Braden Kelley


“The best way to have a good idea is to have a lot of ideas.”

– Dr. Linus Pauling
– submitted by Khululeka Khumalo


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Educating Tomorrow’s Workforce

Not much has changed since 2010 when on Blogging Innovation (which has now become Innovation Excellence) we asked the following question as part of a series of Innovation Perspectives:

What product or sector is in desperate need of innovation?‘.

Educating Tomorrow's WorkforceHere was my response:

When I first saw this topic I wanted to write about education innovation, but I resisted when a couple of the contributing authors chose this topic. I wrote about the publishing industry instead, but then in 2009 I came across a Phil McKinney article and had the opportunity to meet Sir Ken Robinson then too, and my passions for an education revolution were stirred.

We sit at the nexus of amazing new education technology capabilities, the globalization of work, and an incredible transformation in the needs of employers. The path forward is not the same as the road behind, but our education system is proceeding as if it were.

“We need our children to be Masters of Mystery and Einsteins of Insight.”
– Braden Kelley

Instead of pursuing the current education mantra of more, better, faster, we need to instead rethink how we educate our children because we need to prepare them for a different world. A world in which flexibility, adaptibility, creativity, and problem solving will be prized ahead of the deep technical knowledge that is fast becoming a commodity and easily available.

I’ve said here before that the keys to business success are insight and execution. We are ending an era of incredible business focus on execution excellence and are entering an era of an increasing business focus on insight. Excellent execution will always be valued and required, but more and more components of this execution are shifting from the developed world to the lower-wage developing world.

We are currently in a race to the middle when it comes to standard of living as the developing countries like China, India, Brazil and others climb up the pyramid and developed countries like the United States, Italy, Greece and others slide down. Those developing countries wanting to stay near the top of the flattening standard of living pyramid will have to re-tool their education systems to to prepare their populations to grab as big a share as possible of the higher-wage insight-driven jobs.

Here is an interesting chart from a Newsweek-Intel Study reformatted by Phil McKinney:

Innovation Skills for Children

Looking at the differences in perspectives between the American and Chinese respondents in the research, I came to two possible conclusions:

  1. I am Chinese
  2. The United States (and many other developed countries) are headed in the wrong direction and better change course on education fast

You may think that my views on education are too business-focused, but look, even the arts are being globalized (look at Cirque du Soleil).

I believe that we underestimate children’s ability to understand the real world and I think that the education system and the business world need each other more than they realize. We need to re-imagine our public-private partnerships and expectations when it comes to education, and we need to start educating today’s young kids for tomorrow’s world.

The fact is that we are pushing the limits of taking today’s understanding of science to improve productivity an standard of living. Going forward we will need to break through currently held physical and natural limits and an expanded understanding of our physical and natural worlds. This will require a new generation of scientists and workers who can synthesize approaches from different cultures and disciplines, that are masters of creative approaches to problem solving, and that have the entrepreneurial spirit to breakthrough perceived barriers. Are these the kind of students we’re educating?

What kind of students is your country educating?

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As an added bonus, if you haven’t seen it, I encourage to check out Sir Ken Robinson’s video on “Creativity versus Literacy” here:

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Innovation Quotes of the Day – May 30, 2012


“Leaders need to ambidextrous and have the range to move through the organization to connect the dots of innovation. Most organizations have tremendous innovation capabilities concentrated in businesses or locations but often lack high practiced leaders who can move between them.”

– Jeff DeGraff


“Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they are anyway — to make life simpler for our reptile brain to comprehend.”

– Braden Kelley


“Look around you, everything that you see at some point had someone say “that is just impossible!”, “it will never happen!” And yet we have innovated beyond belief and continue to do so.”

– Linda Bernardi


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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UPDATE – Nine Innovation Roles Group Diagnostic Tool

I am proud to announce that my crowdfunding project over on IndieGoGo for the Nine Innovation Roles Group Diagnostic Tool has already received support from EIGHT people to get the project off to a strong start. There are still lots of great perks available including discounts on the Nine Innovation Roles Group Diagnostic Tool and seminar kits, and even FIVE (5) two-hour innovation keynote and workshop combos at an incredibly discounted price.

The Nine Innovation Roles Group Diagnostic Tool will come with a series of simple exercises and a deck of roles cards to help create a fun, interactive experience for innovation teams or organizations to use to help people better understand what roles they fill on innovation projects, why the team’s or organization’s innovation efforts are failing, and how they can together improve the innovation performance of their teams or organization.

Nine Innovation Roles Group Diagnostic Tool Coming Soon

Design for Nine Innovation Roles Group Diagnostic Tool

You can click to read more about The Nine Innovation Roles, but here is the ethos behind it:

“Too often we treat people as commodities that are interchangeable and maintain the same characteristics and aptitudes. Of course, we know that people are not interchangeable, yet we continually pretend that they are anyway — to make life simpler for our reptile brain to comprehend. Deep down we know that people have different passions, skills, and potential, but even when it comes to innovation, we expect everybody to have good ideas.

I’m of the opinion that all people are creative, in their own way. That is not to say that all people are creative in the sense that every single person is good at creating lots of really great ideas, nor do they have to be. I believe instead that everyone has a dominant innovation role at which they excel, and that when properly identified and channeled, the organization stands to maximize its innovation capacity. I believe that all people excel at one of nine innovation roles, and that when organizations put the right people in the right innovation roles, that your innovation speed and capacity will increase.”

Nine Innovation Roles Group Diagnostic Tool Coming Soon

The Nine Innovation Roles Group Diagnostic Tool and Workshop can help you identify why your innovation efforts are failing or how your innovation teams could be more successful in the future. Don’t wait. Book a workshop, or pre-order the group diagnostic tool and run a team building exercise of your own.

Book a Nine Innovation Roles Group Diagnostic Workshop

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Innovating for Fun and Social Good

I came across this a while back on sitsite.com’s blog, use it in some of my innovation speaker engagements, and had to share it. After all, we could all use a little more fun in our lives, and if some social good can be achieved in the process, all the better!

It is from a Swedish site advertising a contest that was designed to award a 2,500 Euro prize for the idea that best exemplifies the premise that:

“something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

To see more examples or to enter the contest, please visit The Fun Theory site. The campaign and competition are sponsored by Volkswagen – Smart move!

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