This is the seventh of several ‘Innovation Perspectives‘ articles we published in 2009 from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is my perspective:
For my money, the most dangerous misconception that leaders have is that coming up with a great idea is the key to innovation.
This is not the case. Insights and execution are the most important ingredients for creating innovation. As more industries become commodity battlegrounds, success will now be the driven by two key things:
Continue reading the rest of this article on Innovation Excellence
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Dear Braden
I am trying to access your book on my IPAD kindle but apparetnly it is not available on Kindle. Is that only in South Africa? Or is it not out yet?
Stephany
Hello Stephany,
You mixed iPad with Kindle in your comment (which are two different devices) so I’m not sure which you have, but here are the links for both:
http://www.amazon.com/Stoking-Your-Innovation-Bonfire-ebook/dp/B0042JSN9K/ref=tmm_kin_title_0?ie=UTF8&qid=1304102753&sr=8-1
http://www.amazon.co.uk/Stoking-Your-Innovation-Bonfire-ebook/dp/B0042JSN9K/ref=tmm_kin_title_0?ie=UTF8&qid=1304102753&sr=8-1
https://itunes.apple.com/us/book/stoking-your-innovation-bonfire/id397616986?mt=11
All the best,
Braden