Innovation Perspectives – Insights and Execution

Innovation Perspectives - Insights and ExecutionThis is the seventh of several ‘Innovation Perspectives‘ articles we published in 2009 from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is my perspective:

For my money, the most dangerous misconception that leaders have is that coming up with a great idea is the key to innovation.

This is not the case. Insights and execution are the most important ingredients for creating innovation. As more industries become commodity battlegrounds, success will now be the driven by two key things:

Continue reading the rest of this article on Innovation Excellence

About Braden Kelley

Braden Kelley is a Director of Design Thinking, Innovation and Transformation at Oracle, a popular innovation speaker, workshop leader, and creator of The Change Planning Toolkit™. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School. Follow him on Twitter and Linkedin.
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7 Responses to Innovation Perspectives – Insights and Execution

  1. Pingback: Hoeveel nieuwe ideeën heb je nodig als organisatie om innovatief te zijn? | Organisatieverandering-blog

  2. Pingback: How many new ideas do you need to be innovative? | AMIconsultancy

  3. Pingback: Educating Tomorrow’s Workforce | Braden Kelley

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  6. Stephany says:

    Dear Braden

    I am trying to access your book on my IPAD kindle but apparetnly it is not available on Kindle. Is that only in South Africa? Or is it not out yet?


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