I came across this a while back on sitsite.com’s blog, use it in some of my innovation speaker engagements, and had to share it. After all, we could all use a little more fun in our lives, and if some social good can be achieved in the process, all the better!
It is from a Swedish site advertising a contest that was designed to award a 2,500 Euro prize for the idea that best exemplifies the premise that:
“something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”
To see more examples or to enter the contest, please visit The Fun Theory site. The campaign and competition are sponsored by Volkswagen – Smart move!
Sign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.