Category Archives: Technology

Fast Company is Wrong

Star

Starbucks the Real Winner in Amazon Go Collaboration

Recently Starbucks announced a collaboration with Amazon Go on a New York City store that combines Starbucks Pickup concept with Amazon’s Go concept.

A Fast Company article titled Starbucks and Amazon team up on their first store, but I can’t see what’s in it for Starbucks tries to assert that the collaboration is ridiculously titled in favor of Amazon Go.

I respectfully disagree.

Customer Experience Learning Delivers Starbucks More Learning Than Amazon Go

Lost on Fast Company’s Mark Wilson is the incredible value to Starbucks to not only learn about Amazon’s Go technology, but more importantly to observe how their customer experience is impacted by the introduction of the Amazon Go fortress gates and related surveillance technology.

Starbucks can gather incredibly valuable customer insights from the answers to these and other questions:

  1. How does dwell time in the concept store compare to other New York City traditional Starbucks locations nearby?
  2. How is purchase size per customer visit impacted?
  3. Is there an uptick in grab ‘n’ go purchases versus Starbucks’ own grab ‘n’ go items?
  4. How do customers feel about the presence of the Amazon Go security gates and all of its necessary surveillance cameras?
  5. How does the composition of the customer experience in the Amazon Go concept test location affect visit frequency?
  6. How does the composition of the customer experience in the Amazon Go concept test location affect brand perception?
  7. How does the composition of the customer experience in the Amazon Go concept test location affect customer loyalty?

There is more to ongoing success in business than the quest for hyper-efficiency or profit above all else. Creating a valued and differentiated customer experience matters. In the same way products can become commoditized, services, and even experiences can be commoditized to.

Continuous Experimentation is Worth the Investment

Continuous experimentation is just as important for customer experience design as it is for mature product design and service design practices. Companies like Chick-fil-A, Kaiser Permanente, and OSF HealthCare have invested in facilities to prototype and test potential alterations in their service and experience delivery. I’ve had the opportunity to visit all three of these facilities in person and the privilege of advising one of these three organizations. It is harder to conduct experience experiments, but not impossible – and incredibly important.

It is because of the greater challenge of prototyping experiences and gathering accurate feedback that Starbucks stands to gain more from this collaboration with Amazon Go. And while Starbucks could easily replace Amazon Go with a competitor, Amazon isn’t likely to start their own global chain of coffee houses.

If you haven’t already come across this article, this article by Larissa Gomes is worth a read:

Amazon Go has competition: Meet 6 other automated stores transforming retail

Not mentioned in the article is startup Standard Cognition:

Final thought: You may also notice in the picture at the top of the article – if you look closely – the last minute technology investment I highlighted in my last Starbucks article.

Keep innovating!

Image credits: Starbucks

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Bringing History to Life

Augmented Reality in Museums and Cultural Institutions

Bringing History to Life: Augmented Reality in Museums and Cultural Institutions

GUEST POST from Art Inteligencia

In today’s fast-paced digital age, museums and cultural institutions are increasingly turning to new technologies to enhance the visitor experience and bring history to life. One such technology that has been gaining popularity in recent years is augmented reality (AR). By overlaying digital information on the physical world, AR has the potential to revolutionize the way we interact with and learn from the past.

One of the key advantages of using AR in museums and cultural institutions is its ability to provide a more interactive and immersive experience for visitors. Rather than simply reading about historical artifacts or events, visitors can use AR to see and interact with them in a more dynamic and engaging way. This not only enhances the educational value of the experience but also helps to make history more relatable and relevant to modern audiences.

Case Study 1: Smithsonian Museum

One notable example of a cultural institution successfully implementing AR technology is the Smithsonian National Museum of Natural History in Washington, D.C. The museum recently launched a new AR app that allows visitors to explore virtual exhibits and learn more about the animals and artifacts on display. By using their smartphones or tablets, visitors can access additional information, videos, and interactive displays that complement the physical exhibits in the museum. This has helped to attract a new generation of visitors and make the museum’s collections more accessible and engaging to all.

Case Study 2: British Museum

Another case study that highlights the potential of AR in cultural institutions is the British Museum in London. The museum has embraced AR technology to create interactive experiences that bring ancient artifacts to life. For example, visitors can use the museum’s AR app to see how a mummy would have looked in ancient Egypt or explore a virtual reconstruction of the Parthenon in ancient Greece. By combining historical accuracy with cutting-edge technology, the British Museum has been able to engage visitors of all ages and backgrounds in a way that traditional exhibits alone cannot.

Special Bonus

Braden Kelley once shared with me a fantastic example of using artificial intelligence to enhance the museum experience where a museum created a virtual Salvador Dali using hundreds or thousands of hours of video footage. Here is a video about the project:

Conclusion

Augmented reality has the power to transform the way we experience and learn from history in museums and cultural institutions. By providing a more interactive and immersive experience, AR can help to make history more engaging, relevant, and accessible to audiences of all kinds. As technology continues to evolve, we can expect to see even more innovative uses of AR in the cultural sector, further blurring the lines between the past and the present.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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IoT is Connecting Devices and Driving Innovation

IoT is Connecting Devices and Driving Innovation

GUEST POST from Chateau G Pato

In the era of unprecedented connectivity, the Internet of Things (IoT) is at the forefront, transforming industries, cities, and lives. By seamlessly connecting devices and systems, IoT is creating an intelligent network that produces data-driven efficiency and innovation. Today, we explore how IoT is reshaping our world and delve into some stellar case studies that highlight its transformative potential.

Understanding IoT

IoT is a network of interconnected devices that communicate and exchange data seamlessly. From smart homes to industrial automation, IoT solutions leverage sensors, software, and other technology to collect and transmit data, enabling real-time analytics and insights. By tightening the feedback loop between data collection and decision-making, IoT empowers businesses and individuals to innovate more effectively.

Case Study 1: Smart Farming Revolution

Company: AgriTech Innovators

One of the most compelling applications of IoT is in agriculture, where it is driving a smart farming revolution. AgriTech Innovators, a leader in IoT-enabled agriculture solutions, has harnessed the power of connected devices to transform the farming process.

Through IoT sensors placed across fields, farmers can monitor soil moisture levels, weather conditions, and crop health in real-time. These sensors send data to a centralized platform, where advanced analytics determine the optimal conditions for irrigation, fertilization, and pest control. Enhanced data insights empower farmers to make data-driven decisions, improving crop yield and reducing resource consumption.

The result? Farmers using AgriTech Innovators’ solutions have reported yield increases of up to 30% and water savings of up to 50%. This fusion of IoT and agriculture not only boosts productivity but also contributes to sustainable farming practices.

Case Study 2: The Smart City of Tomorrow

City: Barcelona

Barcelona stands as a shining example of how IoT is transforming urban spaces into smart cities. With the goal of enhancing the quality of life for its residents, Barcelona has integrated IoT solutions into various aspects of city management.

Public lighting, waste management, and parking are just a few areas where IoT is driving change. Smart sensors installed on streetlights adjust lighting based on pedestrian presence, cutting energy consumption by up to 30%. IoT-enabled waste bins notify city workers when they need emptying, optimizing waste collection routes and reducing costs by 20%.

Moreover, an intelligent parking system guides drivers to available spaces, significantly reducing traffic congestion and emissions. These IoT initiatives have positioned Barcelona as a pioneering smart city, offering residents enhanced convenience and sustainability.

The Road Ahead

As IoT continues to evolve, the possibilities for innovation are boundless. From healthcare to transportation, the reach of IoT will only expand, forging smarter environments and more data-driven decision-making.

IoT is not merely about connecting devices; it’s about creating interconnected ecosystems that drive innovation and efficiency. Whether you’re an entrepreneur, a policymaker, or an individual curious about the future, understanding and embracing IoT is key to thriving in this connected future.

To learn more about IoT and its endless possibilities, visit IoT For All.

This article embraces the engaging narrative of how IoT is transforming industries through interconnected ecosystems. Each case study provides a vivid portrayal of IoT’s potential, showcasing its benefits and implications for the future.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: misterinnovation.com

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We Need a More Biological View of Technology

We Need a More Biological View of Technology

GUEST POST from Greg Satell

It’s no accident that Mary Shelley’s novel, Frankenstein, was published in the early 19th century, at roughly the same time as the Luddite movement was gaining momentum. It was in that moment that people first began to take stock of the technological advances that brought about the first Industrial Revolution.

Since then we have seemed to oscillate between techno-utopianism and dystopian visions of machines gone mad. For every “space odyssey” promising an automated, enlightened future, there seems to be a “Terminator” series warning of our impending destruction. Neither scenario has ever come to pass and it is unlikely that either ever will.

What both the optimists and the Cassandras miss is that technology is not something that exists independently from us. It is, in fact, intensely human. We don’t merely build it, but continue to nurture it through how we develop and shape ecosystems. We need to go beyond a simple engineering mindset and focus on a process of revealing, building and emergence.

1. Revealing

World War II brought the destructive potential of technology to the fore of human consciousness. As deadly machines ravaged Europe and bombs of unimaginable power exploded in Asia, the whole planet was engulfed in a maelstrom of human design. It seemed that the technology we had built had become a modern version of Frankenstein’s monster, destined from the start to turn on its master.

Yet the German philosopher Martin Heidegger saw things differently. In his 1954 essay, The Question Concerning Technology, he described technology as akin to art, in that it reveals truths about the nature of the world, brings them forth and puts them to some specific use. In the process, human nature and its capacity for good and evil are also revealed.

He offers the example of a hydroelectric dam, which uncovers a river’s energy and puts it to use making electricity. In much the same sense, Mark Zuckerberg did not so much “build” a social network at Facebook, but took natural human tendencies and channeled them in a particular way. That process of channeling, in turn, reveals even more.

That’s why, as I wrote in Mapping Innovation, innovation is not about coming up with new ideas, but identifying meaningful problems. It’s through exploring tough problems that we reveal new things and those new things can lead to important solutions. All who wander are not lost.

2. Building

The concept of revealing would seem to support the view of Shelley and the Luddites. It suggests that once a force is revealed, we are powerless to shape its trajectory. J. Robert Oppenheimer, upon witnessing the world’s first nuclear explosion as it shook the plains of New Mexico, expressed a similar view. “Now I am become Death, the destroyer of worlds,” he said, quoting the Bhagavad Gita.

Yet in another essay, Building Dwelling Thinking, Heideggar explains that what we build for the world is highly dependent on our interpretation of what it means to live in it. The relationship is, of course, reflexive. What we build depends on how we wish to dwell and that act, in and of itself, shapes how we build further.

Again, Mark Zuckerberg and Facebook are instructive. His insight into human nature led him to build his platform based on what he saw as The Hacker Way and resolved to “move fast and break things.” Unfortunately, that approach led to his enterprise becoming highly vulnerable to schemes by actors such as Cambridge Analytica and the Russian GRU.

Yet technology is not, by itself, determinant. Facebook is, to a great extent, the result of conscious choices that Mark Zuckerberg made. If he had a different set of experiences than that of a young, upper-middle-class kid who had never encountered a moment of true danger in his life, he may have been more cautious and chosen differently.

History has shown that those who build powerful technologies can play a vital role in shaping how they are used. Many of the scientists of Oppenheimer’s day became activists, preparing a manifesto that highlighted the dangers of nuclear weapons, which helped lead to the Partial Test Ban Treaty. In much the same way, the Asilomar Conference, held in 1975, led to important constraints on genomic technologies.

3. Emergence

No technology stands alone, but combines with other technologies to form systems. That’s where things get confusing because when things combine and interact they become more complex. As complexity theorist Sam Arbesman explained in his book, Overcomplicated, this happens because of two forces inherent to the way that technologies evolve.

The first is accretion. A product such as an iPhone represents the accumulation of many different technologies, including microchips, programming languages, gyroscopes, cameras, touchscreens and lithium ion batteries, just to name a few. As we figure out more tasks an iPhone can perform, more technologies are added, building on each other.

The second force is interaction. Put simply, much of the value of an iPhone is embedded in how it works with other technologies to make tasks easier. We want to use it to access platforms such as Facebook to keep in touch with friends, Yelp so that we can pick out a nice restaurant where we can meet them and Google Maps to help us find the place. These interactions, combined with accretion, create an onward march towards greater complexity.

It is through ever increasing complexity that we lose control. Leonard Read pointed out in his classic essay, I, Pencil, that even an object as simple as a pencil is far too complex for any single person to produce by themselves. A smartphone—or even a single microchip—is exponentially more complex.

People work their entire lives to become experts on even a minor aspect of a technology like an iPhone, a narrow practice of medicine or an obscure facet of a single legal code. As complexity increases, so does specialization, making it even harder for any one person to see the whole picture.

Shaping Ecosystems And Taking A Biological View

In 2013, I wrote that we are all Luddites now, because advances in artificial intelligence had become so powerful that anyone who wasn’t nervous didn’t really understand what was going on. Today, as we enter a new era of innovation and technologies become infinitely more powerful, we are entering a new ethical universe.

Typically, the practice of modern ethics has been fairly simple: Don’t lie, cheat or steal. Yet with many of our most advanced technologies, such as artificial intelligence and genetic engineering, the issue isn’t so much about doing the right thing, but figuring out what the right thing is when the issues are novel, abstruse and far reaching.

What’s crucial to understand, however, is that it’s not any particular invention, but ecosystems that create the future. The Luddites were right to fear textile mills, which did indeed shatter their way of life. However the mill was only one technology, when combined with other inventions, such as agricultural advances, labor unions and modern healthcare, lives greatly improved.

Make no mistake, our future will be shaped by our own choices, which is why we need to abandon our illusions of control. We need to shift from an engineering mindset, where we try to optimize for a limited set of variables and take a more biological view, growing and shaping ecosystems of talent, technology, information and cultural norms.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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Is Scrum or Kanban Right for Your Team?

GUEST POST from Art Inteligencia

In the fast-paced world of software development and project management, two agile methodologies stand out: Scrum and Kanban. While both aim to improve efficiency and productivity, they each have unique attributes that make them suitable for different types of teams and projects. Understanding these differences is crucial in making an informed decision about which methodology to implement for your team.

Understanding Scrum

Scrum is a structured framework for managing complex projects. It divides work into set periods known as sprints, typically lasting 2-4 weeks. The hallmark of Scrum is its focus on regular, iterative progress and transparency. Key roles include the Scrum Master, who facilitates the process, and the Product Owner, who prioritizes the backlog of work items.

Key Features of Scrum

  • Time-boxed sprints
  • Daily stand-up meetings
  • Defined roles and responsibilities
  • Regular reviews and retrospectives

Understanding Kanban

Kanban, on the other hand, is a visual method for managing workflow. It doesn’t prescribe fixed iterations or roles but relies on a board (physical or digital) to visualize tasks as they move through different stages of completion. Kanban aims to optimize the flow and limit work in progress (WIP).

Key Features of Kanban

  • Visual workflow management
  • Continuous delivery
  • WIP limits
  • Flexibility and adaptability

Case Study 1: XYZ Software Development

The Challenge

XYZ Software Development was struggling with long development cycles, leading to delayed product launches and stakeholder dissatisfaction. The company needed a structured approach to manage their complex projects more efficiently.

The Solution: Scrum

Adopting Scrum allowed XYZ to break their projects into manageable sprints. The introduction of clear roles and regular stand-ups fostered better communication and accountability. After implementing Scrum, XYZ saw a 30% reduction in development time and an increase in stakeholder satisfaction.

Case Study 2: Alpha Marketing Agency

The Challenge

Alpha Marketing Agency faced difficulties in adapting to sudden project changes and managing a high volume of small tasks. Their team needed a flexible method to handle continuously incoming work without predefined time constraints.

The Solution: Kanban

Switching to Kanban enabled Alpha to visualize their workflow. The flexible approach allowed them to quickly adapt to changes and effectively manage small, incoming tasks. By implementing Kanban, Alpha improved their task completion rate by 25% and achieved greater flexibility in their operations.

Conclusion

Choosing between Scrum and Kanban largely depends on your team’s specific needs and the nature of your projects. If your team thrives on structure, clear roles, and regular iterations, Scrum may be the better choice. However, if your team needs flexibility and the ability to adapt on the fly, Kanban could be the way to go. By understanding the strengths and applications of each methodology, you can make an informed decision that will drive your team toward greater efficiency and success.

Remember, the goal of both methodologies is to improve productivity and facilitate better project management, so it may also be worth considering a hybrid approach that leverages the strengths of both Scrum and Kanban.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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The Future of AR and VR in Product Design

The Future of AR and VR in Product Design

GUEST POST from Art Inteligencia

As we stand on the cusp of the next major technological revolution, Augmented Reality (AR) and Virtual Reality (VR) are poised to transform the landscape of product design as we know it. These immersive technologies promise to introduce a raft of new opportunities for designers, engineers, and all stakeholders involved in bringing a product concept to fruition. In this article, we’ll explore the future of AR and VR in product design and offer insights through two compelling case studies.

Case Study 1: Ford Motor Company’s Virtual Reality Design Studio

At the forefront of AR and VR innovation in product design is Ford Motor Company. Known for their forward-thinking approach, Ford has fully embraced VR to revolutionize their vehicle design process. By leveraging powerful VR environments, Ford’s design team can visualize, modify, and refine vehicle prototypes in a 3D immersive space, long before any physical models are built.

The transition from traditional clay models to VR environments has significantly accelerated Ford’s design cycle. Designers can now make instant modifications, test different configurations, and even simulate real-world driving conditions, providing invaluable insights into vehicle performance and user experience. Feedback can be gathered from various stakeholders, including engineers and consumers, in real time, reducing costs and fostering a more collaborative design process.

Case Study 2: IKEA’s Augmented Reality App

IKEA has always been a trailblazer in enhancing the customer experience, and their embrace of AR technology is a testament to that. Introducing the IKEA Place app, the furniture giant has empowered customers to visualize how products will look and fit in their own homes using augmented reality.

The app allows users to virtually place true-to-scale 3D models of IKEA furniture in their living spaces via a smartphone camera. This capability helps customers make informed purchase decisions by ensuring the products they select will match their decor and spatial constraints. For designers, this level of immediate, practical feedback from end-users has driven more thoughtful, functional design choices and expedited the iteration process.

Impact and Future Prospects

These case studies illustrate the immense potential of AR and VR in product design. By enabling real-time collaboration, reducing prototyping costs, and offering enriched user feedback, these technologies are reshaping how products are conceived, developed, and brought to market.

Looking ahead, the integration of AR and VR with artificial intelligence, machine learning, and other emerging technologies will only enhance their capabilities. Imagine an intelligent VR design assistant that offers predictive analytics based on market trends or an AR tool that can instantly suggest improvements as a product designer works on a digital prototype. The possibilities are boundless.

In conclusion, AR and VR are not just tools of convenience but are becoming indispensable elements of the product design ecosystem. As we continue to push the boundaries of innovation, embracing these technologies will be critical for any organization aiming to remain competitive in the dynamic global marketplace.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: FreePik

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Don’t Stop Thinking About Tomorrow

Don't Stop Thinking About Tomorrow

GUEST POST from Robert B. Tucker

Ten years ago, frigid temperatures in Texas caused rolling blackouts, and millions lost power. The state was warned to weatherize its power grid to prepare for more extreme weather but never got around to it. Then, in February of this year, plummeting temperatures again caused widespread outages. Nine hundred people died, mostly from frostbite. Members of ERCOT, the state’s “electricity reliability board” resigned.

What happened – or failed to happen — in Texas is emblematic of how we come to make decisions in a period of ongoing crisis. ERCOT’s failure to act on clear evidence of what needed to be done to avert future disaster is an all-too-common reaction in today’s disrupted age. We kick the can down the road. We cross our fingers and hope we’re not in charge when events hit the fan.

But the issue is not just how we mitigate or don’t mitigate risk. It is also about how leaders manage and plan for future opportunity.

Texas’ power grid reliability managers failed to weatherize. But the times we are living in demand that we futurize our thinking in order to avert future disasters, but also foresee future ways to add value, serve customers, and build new markets that don’t even exist today.

From pandemic to the dastardly attack on the US Capitol to a steady barrage of climate change-emboldened floods, wildfires, and hurricanes, we all seem to be suffering from Disaster Fatigue. Faced with too many warnings — and the need to make too many decisions — it’s easy to allow our thinking to lapse into what I call Defeatist Mode, and essentially shut down our Idea Factories.

To ward off Disaster Fatigue and get the creative juices flowing again, I recommend that you and your organization consciously start spending more time thinking about tomorrow. I call this process Managing the Future, and it involves managing a cultural shift from present circumstances to the future state we want to make manifest.

Manage the Future Manage the Shift

How to Manage the Shift

Economist Rudy Dornbusch once observed that things often take longer to happen than we think they should. But then they happen faster than we ever thought they would. That’s the sense I get as I have returned to the lecture circuit this fall and have spoken with dozens of leaders about where we are right now.

There’s a growing sense that Covid 19 is not going to go away completely for the foreseeable future. Instead, we are moving from Pandemic to Endemic (in other words the virus and its variants will still be with us, but enough people will have been vaccinated or become immune such that a semblance of normalcy returns).

During this period, leaders especially need to consciously shift attention away from a crisis management mentality and towards an emphasis on managing tomorrow’s potentiality.

As I see it, this is exciting news. For those willing to engage with the future, there is a wide-open field of opportunity. Never has there been a greater need for those with a vision of positivity as regards the future.

A recent survey conducted by Lancet, the British medical journal, found that 45 percent of Millennials in ten countries surveyed are so worried about climate change that it affects their daily life and functioning. So often the prevailing attitude is “we’re doomed.”

“As a young person, when you see a trend coming down the pike, you know it’s going to hit you,” writes Sara Kessler, in Gigged: The End of the Job and the Future of Work. No generation is allowed to sit out the future, and right now the 71 million strong Millennial Generation has decisions to make about Climate Change for which there will be no “do-overs.”

Yet even with climate disasters increasing at an increasing rate, history tells us that our attitude and belief in a more positive future determines more about outcomes than any other factors. We can muster the brainpower to invent and unleash massive climate-cleansing innovations that keep global temperatures from rising more than 1.5 degrees centigrade, but only if we believe we can.

To do so we must choose optimism over pessimism. We can choose optimism in the face of headlines that declare we’re doomed as a species. We can form study groups and tiger teams to look farther out and contemplate how our industry is changing, how our employee’s expectations are changing, how our customers’ needs are changing, and in doing so we can choose to think positive thoughts.

As we think, so we become. By consciously taking charge of our “self-talk” we can make the shift from defeatist, reactive, and crisis-driven thinking to deliberate, purpose-driven, future-focused thinking.

For those with an eye on their attitude, who monitor emerging technologies and social, demographic, and economic trends there are fewer surprises, fewer blindsides, and greater opportunities to own the future.

As Fleetwood Mac sang:

“Don’t stop thinking about tomorrow
It’ll be better than before…
Open your eyes and look at the day
You’ll see things in a different way”

Image credits: Robert B. Tucker, Pexels

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Creating Accessible Digital Products

Best Practices

Creating Accessible Digital Products - Best Practices

GUEST POST from Art Inteligencia

Digital accessibility is not just about compliance with standards; it’s about ensuring that everyone, regardless of their abilities or disabilities, can use your product effectively. As more people rely on digital products for daily activities, from shopping to banking to education, accessible design becomes crucial for inclusivity.

Why Accessibility is Important

Accessibility extends the reach of your digital products, allowing people with disabilities to interact with them. When digital products are accessible, it can positively impact:

  • Reach: Around 15% of the world’s population lives with some form of disability.
  • Usability: Many accessibility features improve overall user experience.
  • SEO: Accessible sites often rank better in search engines.
  • Legal compliance: Avoid legal pitfalls by adhering to accessibility laws and regulations.

Best Practices for Creating Accessible Digital Products

1. Use Semantic HTML

Semantic HTML uses HTML5 elements that give meaning to the web page content. It helps assistive technologies to understand and navigate your website. For example:


        <header>
            <nav>
                <ul>
                    <li><a href="home.html">Home</a></li>
                    ...
                </ul>
            </nav>
        </header>
        <main>
            <article>
                <h1>Article Title</h1>
                <p>Article content...</p>
            </article>
        </main>
        

2. Ensure Keyboard Accessibility

All functionalities should be accessible via a keyboard, as some users can’t use a mouse. Ensure focus indicators are visible, and test all interactive elements using the ‘Tab’ key.

3. Provide Text Alternatives for Non-Text Content

Images, videos, and other multimedia should have text alternatives, such as ‘alt’ attributes for images and transcriptions or captions for videos. This ensures users with visual or hearing impairments can access the content.

4. Use ARIA Landmarks and Roles

Accessible Rich Internet Applications (ARIA) roles and landmarks provide more context to assistive technologies. Use them to complement semantic HTML:


        <div role="navigation" aria-label="main navigation">...</div>
        <div role="main">...</div>
        

Case Studies

Case Study 1: BBC Accessibility

The BBC is a leading example in digital accessibility. They have dedicated an entire team to ensure their digital content is accessible. Here are some practices they’ve implemented:

  • User Research: Constantly engaging with users with disabilities to gather insights.
  • Training and Awareness: Providing accessibility training to all employees.
  • Automated Testing: Utilizing automated tools to find and fix accessibility issues.

Outcome: The BBC’s accessibility focus has resulted in a website that not only complies with regulations but also offers a superior user experience for all users.

Case Study 2: Airbnb’s Accessibility Journey

Airbnb has made significant strides in digital accessibility by prioritizing inclusive design throughout their development process. The steps they took include:

  • Inclusive Design Process: Involving people with disabilities in the design phase to provide feedback.
  • Accessibility Standards: Adopting WCAG 2.1 standards as a baseline for all digital interfaces.
  • Regular Audits: Regularly auditing their platform to identify and rectify accessibility issues.

Outcome: As a result, Airbnb has developed a more inclusive platform that enhances the experience for both hosts and guests, driving engagement and customer satisfaction.

Conclusion

Creating accessible digital products is both a necessity and an opportunity. By adopting best practices such as using semantic HTML, ensuring keyboard accessibility, providing text alternatives, and employing ARIA roles, you can build digital experiences that are inclusive for all users. The cases of BBC and Airbnb illustrate the profound impact of prioritizing accessibility, not just in compliance with legal standards, but in delivering a superior, inclusive user experience.

Incorporating accessibility into your design and development processes from the outset can help ensure that your digital products are usable by everyone, fostering inclusivity and equity in the digital space.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: FreePik

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Lean Startup Methodology

Building a Business with Minimal Waste

Lean Startup Methodology - Building a Business with Minimal Waste

GUEST POST from Chateau G Pato

In today’s competitive business landscape, achieving success requires more than just a great idea.
Entrepreneurs need a systematic approach to quickly identify what works and what doesn’t, all while minimizing waste.
Enter the Lean Startup Methodology – a revolutionary approach that involves building a business by experimenting, iterating, and validating with minimal resources.

Understanding Lean Startup Methodology

The Lean Startup Methodology, coined by Eric Ries in his seminal book “The Lean Startup,” is based on the principles of lean manufacturing.
It emphasizes the importance of creating a Minimum Viable Product (MVP), validated learning, rapid iteration, and pivoting based on customer feedback.
This approach allows startups to validate their business ideas quickly and efficiently, reducing the risk of investing time and money into unproven concepts.

Case Studies

Case Study 1: Dropbox

One of the most well-known examples of the Lean Startup Methodology in action is Dropbox. Before investing heavily in product development, Dropbox’s founders aimed to validate their idea: a simple-to-use file-sharing service.
Instead of building a fully-featured product, they started with a short video demonstrating the core functionality of Dropbox. This MVP helped them gauge interest and gather valuable feedback from potential users.

The video went viral on various tech forums and social media platforms, quickly securing thousands of sign-ups for the beta version of Dropbox. By using this minimally viable form of validation, Dropbox managed to refine its product with minimal waste and significant user input.
Today, Dropbox is a multi-billion dollar company, and it all started with a simple MVP and a clear focus on validated learning.

Case Study 2: Zappos

Zappos, now one of the largest online shoe and clothing retailers, also adopted a Lean Startup approach in its early days. Rather than investing in a large inventory upfront, founder Nick Swinmurn started with a simple website that displayed photos of shoes.
Whenever a customer placed an order, Swinmurn would personally go to local shoe stores to buy the shoes and ship them directly to the customer.

This MVP allowed Zappos to validate the demand for online shoe shopping without the risk and expense of holding inventory. It also provided valuable insights into customer preferences and buying behavior, allowing Zappos to fine-tune their business model.
The information and insights gained during this MVP phase were critical in building the foundation for Zappos’ subsequent growth and success.

Conclusion

The Lean Startup Methodology offers a powerful framework for building a business with minimal waste. By focusing on validated learning, creating MVPs, and iterating based on customer feedback, entrepreneurs can quickly determine the viability of their ideas and pivot as needed.
The examples of Dropbox and Zappos illustrate how this approach can lead to tremendous success when executed correctly.

As you embark on your entrepreneurial journey, remember that the key to success is not just having a great idea, but also having the ability to learn, adapt, and evolve with minimal waste. The Lean Startup Methodology provides the tools and mindset needed to achieve this goal.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pixabay

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Role of Technology in Facilitating Remote Work Effectively

Role of Technology in Facilitating Remote Work Effectively

GUEST POST from Chateau G Pato

The COVID-19 pandemic has forced organizations around the world to quickly adapt to remote work in order to ensure the safety of their employees. Technology has played a crucial role in this transition, enabling teams to collaborate and communicate effectively despite physical distance. In this article, we will explore the key ways in which technology has facilitated remote work and highlight two case studies of organizations that have successfully implemented remote work strategies.

One of the most important aspects of remote work is the ability for employees to stay connected with their colleagues and managers. Communication tools such as Slack, Microsoft Teams, and Zoom have become essential for enabling virtual meetings, instant messaging, and video conferencing. These platforms have allowed teams to maintain a sense of community and collaboration, even when working from different locations.

Another critical component of remote work is the ability for teams to collaborate on projects and share information in real-time. Cloud-based collaboration tools such as Google Workspace, Microsoft SharePoint, and Trello have made it easy for employees to work together on documents, spreadsheets, and presentations from anywhere in the world. These tools ensure that team members can access the latest information and updates, leading to more efficient and effective work processes.

Case Study 1: Shopify

One organization that has successfully embraced remote work is Shopify, a leading e-commerce platform. In response to the pandemic, Shopify quickly transitioned its entire workforce to remote work, leveraging technology to ensure seamless communication and collaboration. The company used tools such as Slack and Google Workspace to keep employees connected and engaged, while also implementing daily virtual stand-up meetings to promote team collaboration. As a result of these efforts, Shopify was able to maintain high levels of productivity and employee satisfaction during the transition to remote work.

Case Study 2: Twitter

Another organization that has embraced remote work is Twitter, a global social media company. Prior to the pandemic, Twitter had already implemented a flexible work policy that allowed employees to work remotely part-time. When the pandemic hit, the company quickly expanded its remote work options and provided employees with the necessary technology and resources to work effectively from home. Twitter also implemented regular virtual town hall meetings and a virtual social events calendar to ensure that employees remained connected and engaged. As a result, Twitter saw a significant increase in employee satisfaction and productivity levels.

Conclusion

Technology has played a crucial role in facilitating remote work effectively during the COVID-19 pandemic. By leveraging communication tools, collaboration platforms, and virtual meeting solutions, organizations can ensure that their employees remain connected and productive while working remotely. The case studies of Shopify and Twitter demonstrate how organizations can successfully implement remote work strategies with the right technology and support in place. As we continue to navigate the challenges of remote work, it is clear that technology will be a key enabler for organizations looking to maintain productivity and employee engagement in a virtual work environment.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pixabay

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