Monthly Archives: January 2021

Genomics and Its Potential in Revolutionizing Disease Diagnosis and Treatment

GUEST POST from Chateau G Pato

Abstract

The sequencing of the complete human genome marked a pivotal moment in medical history, opening doors to a new era of personalized medicine. Genomics, the study of an individual’s genetic makeup, holds immense promise for disease diagnosis, prevention, and targeted treatment. However, as we delve deeper into this genomic landscape, we encounter complexities related to gene-environment interactions, non-coding regions, and the need for international collaboration. In this thought leadership article, we explore the evolution of genomic methodologies, their limitations, and their transformative impact on clinical practice. We also present two compelling case studies that exemplify the power of genomics in reshaping healthcare.

Introduction

Understanding the human genome has come a long way since Watson and Crick’s groundbreaking discovery of DNA structure in 1953 1. Initially, genome research was a specialized field, but recent advancements have brought genetics into the public consciousness. The advent of messenger-based RNA vaccines further accelerated this shift. In the 1970s, recombinant DNA technology expanded our ability to manipulate DNA, laying the foundation for medical genetics.

The Genomic Landscape

While Mendelian Inheritance in Man (MIM) cataloged single-gene diseases, it became evident that most common diseases are polygenic, with elusive mechanisms. The completion of the Human Genome Project in 2003 revolutionized our understanding of the genome, propelling us toward genomic medicine. Yet, challenges persist—particularly the interplay of genes, environment, and lifestyle, as well as the impact of non-coding genomic regions on health 1.

Genomic Medicine: A Multifaceted Approach

Genomic medicine offers a multifaceted approach to healthcare:

Diagnosis and Disease Prediction: Genomic sequencing enables early detection of genetic variants associated with diseases. Identifying these variants can significantly impact treatment outcomes.

Disease Prevention: Understanding an individual’s genetic predisposition allows for targeted preventive measures. Imagine predicting cardiovascular risk based on genetic markers and tailoring interventions accordingly.
Targeted Treatment: Genomics guides personalized therapies. For instance, pharmacogenomics helps determine drug responses based on genetic variations.

Case Studies: Unleashing Genomic Potential

Let’s delve into two real-world scenarios:

Case Study 1: Hereditary Breast Cancer

Patient: Sarah, a 35-year-old woman with a family history of breast cancer. Genomic Insight: Sarah carries a BRCA1 mutation, significantly increasing her risk. Clinical Impact: Early screening, risk-reducing surgeries, and tailored treatment options.

Case Study 2: Rare Neurological Disorder

Patient: Alex, a 10-year-old boy with unexplained seizures. Genomic Insight: Whole exome sequencing reveals a rare genetic variant. Clinical Impact: Precise diagnosis, genetic counseling, and targeted therapies.

Challenges and Collaborative Solutions

Despite progress, genomic tools remain in their infancy. International collaboration is essential to unlock their full potential. Researchers, clinicians, and policymakers must work together to address ethical, privacy, and data-sharing concerns.

Conclusion

Genomics is our compass toward personalized medicine. As we navigate this uncharted territory, let us embrace collaboration, research, and compassion. The hour demands it—the promise of genomics awaits fulfillment.

Core Tip: Genomics is the future of medicine, exemplified by breakthroughs like mRNA vaccines. Yet, the path forward requires rigorous research and global cooperation 1.

Disclaimer: This article provides insights into genomics and its potential but does not constitute medical advice. Consult a healthcare professional for personalized guidance.

1: Genomics in medicine: A new era in medicine

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Balancing Agility and Stability

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Strategies for managing organizational change during a digital transformation

Balancing Agility and Stability

GUEST POST from Art Inteligencia

In today’s fast-paced business environment, organizations must adapt and evolve continuously to stay competitive. The rapid pace of technological advancements has spurred the need for digital transformation, requiring organizations to embrace new technologies, processes, and ways of thinking. While digital transformation offers numerous benefits, including increased efficiency, improved customer experiences, and accelerated growth, it also presents significant challenges, particularly in terms of managing organizational change.

One of the key challenges organizations face during a digital transformation is striking a balance between agility and stability. On one hand, organizations must be agile enough to respond to the ever-changing business landscape and quickly adopt new technologies. On the other hand, they must also maintain a level of stability to ensure that the organization remains aligned with its strategic goals and objectives.

To navigate this balancing act successfully, organizations must develop strategies that prioritize both agility and stability. One effective approach is to create a culture that values experimentation, collaboration, and continuous learning. By fostering a culture of innovation, organizations can empower their employees to adapt to change more effectively and drive the digital transformation process forward.

Case Study 1: Netflix

As a pioneer in the digital streaming industry, Netflix has undergone several major transformations since its inception. One of the key factors driving Netflix’s success has been its ability to balance agility and stability effectively. By continuously experimenting with new technologies and business models, such as its shift from DVD rentals to online streaming, Netflix has remained at the forefront of the industry.

Netflix’s commitment to agility is exemplified by its famous “culture of freedom and responsibility,” which encourages employees to take risks and think outside the box. At the same time, Netflix also maintains a level of stability by setting clear strategic goals and objectives that guide decision-making at all levels of the organization.

Case Study 2: General Electric

General Electric (GE) provides another compelling example of how organizations can successfully manage organizational change during a digital transformation. In recent years, GE has embarked on a digital transformation journey aimed at leveraging the power of data and analytics to drive innovation and growth across its various business units.

To balance agility and stability, GE has implemented a comprehensive change management strategy that focuses on employee engagement, continuous learning, and cross-functional collaboration. By providing employees with the tools and support they need to adapt to new technologies and ways of working, GE has been able to drive significant improvements in efficiency, customer satisfaction, and business performance.

Conclusion

Managing organizational change during a digital transformation requires a delicate balance between agility and stability. By creating a culture of innovation, setting clear strategic goals, and empowering employees to adapt to change, organizations can navigate the challenges of digital transformation successfully. By learning from the experiences of companies like Netflix and General Electric, organizations can develop effective strategies for managing organizational change and driving long-term success in the digital age.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Lit C1

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Leadership in Change Planning

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Essential Qualities for Guiding Successful Transformations

Leadership in Change Planning

GUEST POST from Chateau G Pato

Change is inevitable in both personal and professional life. In the business world, this is especially true as companies need to constantly adapt to new market trends, technological advancements, and evolving customer expectations. However, navigating through change can be a daunting task for leaders. It requires not only strategic planning and clear communication but also a set of essential qualities that can guide successful transformations.

One of the key qualities that a leader must possess in change planning is visionary thinking. A visionary leader can see beyond the current circumstances and envision a better future for the organization. They have the ability to inspire and motivate others to work towards a common goal, even in the face of uncertainty and challenges. By setting a clear direction and communicating a compelling vision, they can rally their team behind them and drive positive change.

Another essential quality for guiding successful transformations is emotional intelligence. Change can be a turbulent and emotional process for employees, as it often involves letting go of the familiar and embracing the unknown. A leader with high emotional intelligence understands the impact of change on individuals and can empathize with their concerns and fears. By fostering open communication, providing support, and showing empathy, they can help their team navigate through the transition more effectively.

To illustrate the importance of these essential qualities in change planning, let’s examine two case studies of successful transformations led by visionary and emotionally intelligent leaders.

Case Study 1: Steve Jobs and the Turnaround of Apple Inc.

Steve Jobs, the co-founder and former CEO of Apple Inc., is widely recognized as one of the most visionary leaders in the tech industry. In the late 1990s, Apple was on the brink of bankruptcy due to declining sales and lackluster products. Jobs returned to the company as CEO in 1997 and embarked on a series of transformative initiatives, including the launch of the groundbreaking iMac, iPod, iPhone, and iPad.

Jobs’ visionary thinking was instrumental in redefining Apple’s brand and product portfolio. He saw the potential of combining technology with design to create innovative and user-friendly products that would revolutionize the industry. By articulating a clear vision for the company and inspiring his team to think differently, Jobs was able to steer Apple towards unprecedented success and profitability.

Moreover, Jobs demonstrated high emotional intelligence in his leadership approach. He understood the fears and doubts of his employees during the turnaround process and took the time to listen to their concerns. By fostering a culture of creativity, collaboration, and trust, he encouraged his team to embrace change and push the boundaries of what was possible. This combination of visionary thinking and emotional intelligence ultimately led to the successful transformation of Apple Inc. into one of the world’s most valuable and influential technology companies.

Case Study 2: Satya Nadella and the Cultural Transformation of Microsoft

Satya Nadella, the CEO of Microsoft, is another example of a leader who has demonstrated exceptional qualities in change planning. When Nadella took the helm of Microsoft in 2014, the company was facing significant challenges in adapting to the fast-changing tech landscape. As a cloud-focused leader, Nadella recognized the need for a cultural transformation within the organization to foster innovation and agility.

Nadella’s visionary thinking was evident in his strategic shift towards cloud computing and artificial intelligence. He saw the potential of these technologies in driving Microsoft’s growth and competitiveness in the digital age. By articulating a bold vision for the company’s future and aligning his team around it, Nadella was able to accelerate Microsoft’s transformation into a leading cloud services provider.

In addition, Nadella displayed a high level of emotional intelligence in his leadership style. He recognized the importance of empowering employees and embracing diversity and inclusion as key drivers of innovation. By fostering a culture of openness, collaboration, and continuous learning, he created a supportive environment where employees felt motivated to contribute their best ideas and talents to drive the company’s success.

The combination of visionary thinking and emotional intelligence in his leadership approach has been instrumental in Microsoft’s resurgence as a tech powerhouse. Under Nadella’s guidance, the company has successfully navigated through major organizational changes and emerged as a leader in cloud computing, artificial intelligence, and digital transformation.

Conclusion

Leadership in change planning requires a unique blend of essential qualities, including visionary thinking and emotional intelligence. By exemplifying these qualities, leaders can guide successful transformations that drive organizational growth, innovation, and sustainability. The case studies of Steve Jobs and Satya Nadella demonstrate how visionary and emotionally intelligent leaders can inspire their teams to embrace change and achieve remarkable results. As we navigate through an increasingly complex and uncertain business landscape, it is crucial for leaders to cultivate these essential qualities to lead their organizations towards a brighter future.

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Leveraging Technology for Disruptive Design

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Discussing the role of emerging technologies like AI, IoT, and blockchain in designing for disruption

Leveraging Technology for Disruptive Design

GUEST POST from Art Inteligencia

In today’s fast-paced and ever-changing world, disruptive design has become a key differentiator for businesses looking to stay ahead of the curve. With the rapid advancement of technologies such as artificial intelligence (AI), Internet of Things (IoT), and blockchain, designers now have more tools at their disposal than ever before to create innovative and groundbreaking solutions.

AI, in particular, has revolutionized the design process by enabling designers to analyze vast amounts of data and identify patterns that would have been impossible to detect just a few years ago. By leveraging AI-powered algorithms, designers can now predict trends, personalize products, and streamline the design process to deliver more meaningful and impactful experiences for users.

One such case study that exemplifies the power of AI in disruptive design is the fashion industry. By utilizing AI to analyze customer preferences and behavior, companies like Stitch Fix have been able to create personalized clothing recommendations that cater to individual styles and needs. This not only enhances the customer experience but also drives sales and customer loyalty.

Similarly, IoT has opened up new avenues for disruptive design by connecting physical devices and sensors to the internet, allowing for unprecedented levels of data collection and automation. For example, companies like Nest have revolutionized the home automation industry by creating smart thermostats that learn from user behavior and adjust to optimize energy efficiency. This not only saves money for consumers but also reduces carbon emissions and contributes to a more sustainable future.

Lastly, blockchain technology has the potential to disrupt traditional design practices by enabling secure and transparent transactions, streamlining processes, and enhancing collaboration between stakeholders. For instance, companies like Provenance are using blockchain to trace the origins of products and ensure ethical sourcing practices, providing consumers with greater transparency and trust in the products they purchase.

Conclusion

The role of emerging technologies like AI, IoT, and blockchain in disruptive design cannot be understated. By harnessing the power of these technologies, designers have the ability to create innovative solutions that challenge the status quo and drive positive change in the world. As we look towards the future, it is clear that the intersection of technology and design will continue to shape the way we live, work, and interact with the world around us.

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Augmented Reality and Gaming

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Elevating User Experiences

Augmented Reality and Gaming: Elevating User Experiences

GUEST POST from Chateau G Pato

The fusion of augmented reality (AR) technology and gaming has revolutionized the way people interact with digital content, providing an immersive and interactive experience like never before. By superimposing digital images onto the real world, AR makes virtual elements appear as if they exist in the physical environment, blurring the line between fiction and reality. This groundbreaking technology has opened up a whole new world of possibilities for the gaming industry, allowing developers to create captivating and engaging experiences that captivate players’ minds and hearts.

Case Study 1: Pokémon Go

One of the most prominent examples of augmented reality in gaming is the wildly popular mobile game Pokémon Go. Launched in 2016 by Niantic, the game took the world by storm by allowing players to explore their surroundings in search of virtual creatures called Pokémon. Using the GPS and camera on their smartphones, players can see Pokémon overlaid on the real world through their device’s screen, making it seem as though the creatures are right in front of them. This innovative approach to gaming not only captivated millions of players worldwide but also encouraged them to get out and explore their surroundings in a whole new way. Pokémon Go demonstrated the power of AR to elevate user experiences by seamlessly blending the digital and physical worlds, creating a truly immersive and unforgettable gaming experience.

Case Study 2: Ingress

Another compelling example of augmented reality in gaming is the success of the game Ingress, also developed by Niantic. Ingress is a location-based, augmented reality mobile game that tasks players with capturing and controlling virtual portals located at real-world landmarks and points of interest. Players must collaborate with others to strategically capture and defend portals, creating a dynamic and engaging gameplay experience that encourages social interaction and teamwork. By leveraging the power of AR technology, Ingress elevates the gaming experience by adding a layer of depth and immersion that traditional games cannot replicate. The game challenges players to explore their surroundings, interact with other players, and work together to achieve common goals, making it a truly unique and unforgettable experience.

Conclusion

Overall, augmented reality has the potential to revolutionize the gaming industry by elevating user experiences and creating immersive and interactive gameplay experiences that captivate players’ imaginations. Through innovative applications of AR technology, developers can create games that transcend traditional boundaries and engage players in new and exciting ways. As AR continues to evolve and improve, the possibilities for gaming are endless, and we can expect to see even more groundbreaking and revolutionary games that push the boundaries of what is possible. Augmented reality and gaming are a match made in heaven, and the future looks brighter than ever for this exciting and rapidly growing industry.

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The Role of Emotions in Consumer Behavior

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Applying Insights for Innovation

The Role of Emotions in Consumer Behavior: Applying Insights for Innovation

GUEST POST from Art Inteligencia

In today’s fast-paced and competitive market, understanding the role of emotions in consumer behavior is crucial for companies looking to innovate and stay ahead of the curve. Emotions play a significant role in shaping consumer decision-making, influencing what products they buy and how they interact with brands. By tapping into these emotions, companies can create more meaningful and memorable experiences for their customers, leading to increased loyalty and brand advocacy.

Case Study 1: Apple

One company that has successfully leveraged the power of emotions in consumer behavior is Apple. With its sleek design, intuitive user interface, and powerful marketing campaigns, Apple has cultivated a strong emotional connection with its customers. By focusing on the emotional benefits of its products, such as creativity, self-expression, and simplicity, Apple has been able to position itself as a lifestyle brand that goes beyond just selling technology. This emotional appeal has helped Apple maintain a loyal customer base and drive sales year after year.

Case Study 2: Coca-Cola

Another example of a company that has used emotions to drive consumer behavior is Coca-Cola. Through its iconic advertising campaigns, Coca-Cola has been able to evoke feelings of happiness, nostalgia, and togetherness in consumers. By associating its brand with positive emotions, Coca-Cola has created a strong emotional bond with its customers, leading to increased sales and brand loyalty. In addition, Coca-Cola has been able to innovate by introducing new flavors and products that tap into different emotional needs, such as its Diet Coke line for health-conscious consumers.

Innovative companies are increasingly recognizing the importance of emotions in consumer behavior and are incorporating emotional insights into their product development and marketing strategies. By understanding the emotional drivers behind consumer behavior, companies can create products and experiences that resonate with their target audience on a deeper level. This emotional connection can lead to increased brand loyalty, customer satisfaction, and ultimately, business success.

Conclusion

The role of emotions in consumer behavior is a powerful force that companies can harness to drive innovation and growth. By understanding and tapping into the emotional needs and desires of their customers, companies can create products and experiences that truly resonate with their target audience. By applying insights from successful case studies like Apple and Coca-Cola, companies can pave the way for innovation and success in today’s competitive market.

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Up-skilling and Re-skilling for Remote Work

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Navigating the Digital Transformation

Up-skilling and Re-skilling for Remote Work

GUEST POST from Chateau G Pato

The shift to remote work has become a dominant trend in the digital age, accelerated by the global pandemic. As businesses strive to adapt to this new working environment, the need for up-skilling and re-skilling has never been more crucial. Navigating the digital transformation requires individuals to continuously learn and upgrade their skills to stay relevant in the ever-evolving job market.

Case Study 1: Sarah’s Journey to Up-skilling

Sarah, a marketing manager for a traditional brick-and-mortar retail store, found herself facing uncertainty as the pandemic forced the closure of physical stores. With the company transitioning to an online platform, Sarah realized the importance of enhancing her digital marketing skills to meet the demands of remote work. She enrolled in online courses on social media marketing, search engine optimization, and content creation, equipping herself with the tools needed to thrive in the digital realm. By up-skilling, Sarah not only secured her position within the company but also opened up new opportunities for career advancement in the digital marketing field.

Case Study 2: John’s Re-skilling Success Story

John, a sales executive for a manufacturing company, was faced with the challenge of transitioning to remote work as in-person sales meetings became impossible due to travel restrictions. Recognizing the need to reskill in order to adapt to the new sales landscape, John took initiative in learning about virtual selling techniques, e-commerce platforms, and customer relationship management systems. By embracing the digital transformation and developing his skills in online sales strategies, John was able to successfully pivot his approach and continue to drive sales for the company despite the limitations of remote work.

As the examples of Sarah and John illustrate, up-skilling and re-skilling are essential components of navigating the digital transformation in the remote work era. To thrive in this new environment, individuals must be proactive in expanding their skill sets and embracing technology to stay competitive in the job market. Whether through online courses, workshops, or mentorship programs, continuous learning is key to adapting to the changing landscape of work.

Conclusion

Up-skilling and re-skilling are not just buzzwords, but critical strategies for success in the digital age. By investing in continuous learning and development, individuals can future-proof their careers and seize opportunities in the remote work environment. Embracing the digital transformation through up-skilling and re-skilling is not only a necessity but a pathway to personal and professional growth in an increasingly digital world.

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From Traditional to Innovative

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Transforming Established Organizations

From Traditional to Innovative: Transforming Established Organizations

GUEST POST from Art Inteligencia

In today’s rapidly changing business landscape, the ability to innovate is no longer just a nice-to-have for companies – it’s essential for survival. However, many established organizations find themselves stuck in a traditional mindset that stifles creativity and hinders progress. In order to thrive in the face of technological disruption and shifting consumer expectations, these companies must undergo a transformation that allows them to embrace innovation and drive meaningful change.

Case Study 1: General Electric

One such company that successfully made this transition is General Electric (GE). Once known for its bureaucratic structure and hierarchical decision-making processes, GE recognized the need to adapt to a more agile and innovative approach in order to stay competitive in the digital age. Under the leadership of CEO Jeff Immelt, GE began to prioritize innovation by investing in research and development, fostering a culture of collaboration and experimentation, and embracing new technologies such as the Internet of Things.

As a result of these efforts, GE was able to launch new products and services that captivated customers and drove revenue growth. For example, GE’s Predix platform, which uses data analytics to improve the performance of industrial equipment, has revolutionized the way companies manage their operations. By embracing a culture of innovation, GE was able to transform itself from a traditional conglomerate into a modern, forward-thinking organization that is leading the way in the digital industrial revolution.

Case Study 2: IBM

Another example of a company that successfully transitioned from a traditional mindset to an innovative culture is IBM. Once known for its focus on hardware and consulting services, IBM faced a decline in revenue as its legacy businesses became increasingly commoditized. In response, CEO Ginni Rometty implemented a strategy to pivot towards higher-growth areas such as cloud computing, artificial intelligence, and blockchain.

To foster a culture of innovation within IBM, Rometty encouraged employees to think creatively, take risks, and challenge the status quo. One initiative that emerged from this push for innovation was IBM Watson, a cognitive computing platform that has been used in industries ranging from healthcare to finance. By encouraging experimentation and embracing new technologies, IBM was able to reinvent itself and establish a leadership position in emerging markets.

Conclusion

The transformations of companies like GE and IBM serve as powerful examples of how established organizations can adapt to a rapidly changing business environment by fostering a culture of innovation. By investing in research and development, encouraging collaboration and experimentation, and embracing new technologies, these companies were able to reinvent themselves and drive growth in new markets. As other organizations face similar challenges, they can look to these case studies for inspiration and guidance on how to navigate the path from tradition to innovation.

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Effective Collaboration Strategies for Startups and Small Businesses

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Effective Collaboration Strategies for Startups and Small Businesses

GUEST POST from Chateau G Pato

Collaboration is a key component of success for startups and small businesses. By working together, teams can achieve greater results and overcome challenges more efficiently. However, collaboration is not always easy to achieve. It requires good communication, trust, and a shared vision. In this article, we will explore some effective collaboration strategies for startups and small businesses, as well as two case studies of successful collaborations.

1. Clear Communication: One of the most important aspects of effective collaboration is clear communication. Teams must be able to communicate their ideas, goals, and concerns openly and honestly. This can help avoid misunderstandings and ensure that everyone is on the same page. Regular team meetings, emails, and project management tools can all help facilitate clear communication within a team.

Case Study 1: Startup A is a small software development company that specializes in creating mobile apps. The team at Startup A struggled with communication, which led to missed deadlines and low morale among team members. To address this issue, the team implemented a daily stand-up meeting where everyone would share their progress, challenges, and goals for the day. This simple change in communication helped the team stay on track and build stronger relationships with each other.

2. Build Trust: Trust is another crucial element of effective collaboration. Team members must trust each other to do their work effectively and have each other’s backs when things get tough. Building trust can take time, but it is essential for a team to function well. Encouraging transparency, respecting each other’s opinions, and celebrating successes together can all help foster trust within a team.

Case Study 2: Small Business B is a marketing agency that works with various clients to create marketing campaigns. The team at Small Business B struggled with trust issues, as team members were often working in silos and not sharing their work with each other. To address this issue, the team implemented a project management tool where all team members could track their progress, share files, and communicate with each other. This improved transparency and collaboration within the team, leading to more successful campaigns and happier clients.

Conclusion: Effective collaboration is essential for startups and small businesses to succeed. By implementing clear communication strategies and building trust within a team, businesses can achieve greater results and overcome challenges more efficiently. The case studies of Startup A and Small Business B demonstrate the positive impact that effective collaboration can have on a team’s success. By prioritizing collaboration, startups and small businesses can create a strong foundation for growth and innovation.

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The One Movie All Electric Car Designers Should Watch

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Ford Mustang Electric Cobra

by Braden Kelley

In 2011 a Ron Howard comedy was released starring Kevin James, Vince Vaughn, Winona Ryder, Channing Tatum, Jennifer Connelly, and Queen Latifah. The film was called ‘The Dilemma’ and it was a very funny buddy comedy focused on commitment and marital infidelity. But today, we’re focused on one of the subplots that makes ‘The Dilemma’ a movie that every electric car designer should watch. The subplot highlighted a solution to the silent problem with electric vehicles and one of the barriers to widespread adoption.

Vince Vaughn and Kevin James’ characters are best friends and partners in a small auto design firm. The two have recently been given an opportunity to pitch an eco-friendly car to Dodge. One of the main features of this car is that it looks like a muscle car and it sounds like a muscle car, but it’s actually an electric car. Here is a video clip in German that I found on YouTube that shows their sound triumph:

Besides being like large golf carts, electric cars are also INCREDIBLY dangerous to pedestrians and cyclists at low speeds because they’re nearly silent. In addition to being dangerous, electric cars also sound boring.

Electric cars are so dangerous because of their silence, some governments are mandating that they make sounds at least while backing up – you know, those annoying beeping sounds.

Even the cool 1,500 horsepower equivalent electric Ford Mustang Cobra pictured above sounds really boring when it shoots off the line in its promo video going down the drag strip.

Designers, why can’t you implement more interesting, more exhilarating sounds like those in the video before we’re all forced to buy electric vehicles?

They could easily be designed to fade away as the vehicle reaches speeds of around 30 miles per hour and wind and road noise starts to become sufficient to give pedestrians and cyclists a fighting change.

What say you?

Image credit: Slashgear.com

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