From Traditional to Innovative

Transforming Established Organizations

From Traditional to Innovative: Transforming Established Organizations

GUEST POST from Art Inteligencia

In today’s rapidly changing business landscape, the ability to innovate is no longer just a nice-to-have for companies – it’s essential for survival. However, many established organizations find themselves stuck in a traditional mindset that stifles creativity and hinders progress. In order to thrive in the face of technological disruption and shifting consumer expectations, these companies must undergo a transformation that allows them to embrace innovation and drive meaningful change.

Case Study 1: General Electric

One such company that successfully made this transition is General Electric (GE). Once known for its bureaucratic structure and hierarchical decision-making processes, GE recognized the need to adapt to a more agile and innovative approach in order to stay competitive in the digital age. Under the leadership of CEO Jeff Immelt, GE began to prioritize innovation by investing in research and development, fostering a culture of collaboration and experimentation, and embracing new technologies such as the Internet of Things.

As a result of these efforts, GE was able to launch new products and services that captivated customers and drove revenue growth. For example, GE’s Predix platform, which uses data analytics to improve the performance of industrial equipment, has revolutionized the way companies manage their operations. By embracing a culture of innovation, GE was able to transform itself from a traditional conglomerate into a modern, forward-thinking organization that is leading the way in the digital industrial revolution.

Case Study 2: IBM

Another example of a company that successfully transitioned from a traditional mindset to an innovative culture is IBM. Once known for its focus on hardware and consulting services, IBM faced a decline in revenue as its legacy businesses became increasingly commoditized. In response, CEO Ginni Rometty implemented a strategy to pivot towards higher-growth areas such as cloud computing, artificial intelligence, and blockchain.

To foster a culture of innovation within IBM, Rometty encouraged employees to think creatively, take risks, and challenge the status quo. One initiative that emerged from this push for innovation was IBM Watson, a cognitive computing platform that has been used in industries ranging from healthcare to finance. By encouraging experimentation and embracing new technologies, IBM was able to reinvent itself and establish a leadership position in emerging markets.


The transformations of companies like GE and IBM serve as powerful examples of how established organizations can adapt to a rapidly changing business environment by fostering a culture of innovation. By investing in research and development, encouraging collaboration and experimentation, and embracing new technologies, these companies were able to reinvent themselves and drive growth in new markets. As other organizations face similar challenges, they can look to these case studies for inspiration and guidance on how to navigate the path from tradition to innovation.

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