Tag Archives: green

A Simple Idea to Save Oil

Sometimes the simplest ideas are the best. Here is a great marketing campaign from S-Oil in South Korea which took the challenge of finding ways to decrease oil consumption in South Korea and turned it into a marketing campaign: In … Continue reading




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Using Gravity to Save and Improve Lives

I came across an IndieGogo project that is focused on building and trialing a gravity-powered power station that can serve either as a lantern or as a flexible power source that can be used to power a task light, recharge … Continue reading




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An Innovation Eclipse

The failure of Solyndra – a United States solar energy venture backed by $535 million in federal loan guarantees drew the ire of many people concerned with the state of the federal budget deficit and the growing national debt. But … Continue reading




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World’s Worst Logo?

Every time I see this logo I cringe. If there is one logo in the world that is definitely in desperate need of updating, it is the logo of Sherwin Williams. My stomach turns at the site of the earth … Continue reading




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Innovation Comes in Many Forms

Innovation comes in all different forms, and there is more than one way to boost profits in organizations. Layoffs are not the only way to improve the bottom line when times get tough. Often asking the right questions can uncover … Continue reading




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